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VOL. 86, NO. 1 





<^ Legion Outburst 


Warner Retorts 
To Communist 

Objects to All-inclusive 
ISature of Statements 


HOLLY\VOOD, June 30-Jack L. 
Warner, president of Warner Bros., 
today hit back at Los Angeles dis- 
trict American Legion Posts which, 
in a convention resolution last week 
termed the production community a 
refuge for Communists because the 
Academy of Motion Picture Arts and 
Sciences had rescinded its ban on 
permitting known Communists to re- 
ceive "Oscars." 

In addition to repl}dng to the 
{Continued on page 2) 

Robert Perkins Retires; 
Was W.B. Legal Head 

The retirement of Robert \Y. Perk- 
ins as vice-president, secretary and 
general counsel of Warner Bros. Pic- 
tures, Inc., was 
announced yes- 
terday by Jack 
L. Warner, 
president. Perk- 
ins will con- 
tinue as a mem- 
ber of the board 
and as a con- 
sultant to the 

The Los An- 
geles law firm 
of Freston and 
Files will be- 
come general 

counsel for Warner Bros., with Her- 
{ Continued on page 2) 

Robert Perkins 

See 8,000 Playdates 
For Title Fight Film 

Tremendous exhibitor demand for 
j the Patterson-Johansson heavyweight 
championship fight film points to a 
record booking of 8,000 playdates, 
according to Wilfiam J. Heineman, 
United Artists Ndce-president in 
(.Continued on page 9) 

U.A.^ Sold on ^Solomon and Sheba/ ^7 Million Deal 
Spending $1 Million to Sell World 


A starting budget of more than $1,000,000 will launch United Artists' 
global promotion campaign for Edward Small's $6,000,000 production "Solo- 
mon and Sheba," starring Yul Brynner and Gina Lollobrigida. 

Plans for the promotion, involving 

a special "Solomon and Sheba" unit, 
were rexealed at a luncheon press 

conference at the Plaza Hotel here 
yesterday by King Vidor, director of 
the UA release; William J. Heine- 
man, vice president in charge of dis- 
tribution; Arnold M. Picker, vice 
president in charge of foreign dis- 
tribution; and Roger H. Lewis, na- 
tional director of advertising, pub- 
licity and exploitation. 

"Our campaign for 'Solomon and 
Sheba' is the most extensive, thorough- 
going, pre-selling eflFort that we've 
ever undertaken," Lewis said. "In 
terms of money, man-power and activ- 
(Continued on page 4) 

Two Wall St, Groups 
Invest in Ziv TV 

The management of Ziv Television 
Programs, Inc., yesterday announced 
that two Wall Street organizations 
"are making an investment" in the 
company. No information was avail- 
able, however, as to how much money 
( Continued on page 4 ) 

4pprove 'Denim' Theme 
As Fare for Screen 

More tlian 150 representatives of 
civic, social and welfare organiza- 
tions were in unanimous agreement 
yesterday that teenage pregnancy 
and abortion, as depicted in 20th 
Century-Fox's "Blue Denim," are 
(Continued on page 9) 

Russian Film 
Shown at li/layfair 


Some panoramic views of Russia, 
its people, cities, and countryside, 
are contained in "Great Is My Coun- 
try," the Soviet film which had its 
first public American showing at the 
( Continued on page 4 ) 

Fox forms International 
Television Subsidiary 

Twentieth Century-Fox TV Inter- 
national Corporation has been organ- 
ized as a new subsidiary of the 
parent organi- 
zation it was 
announced yes- 
terday by Spy- 
ros P. Skouras, 
president o f 
20th Century- 
Fox, and Mur- 
ray Silverstone, 
head of the In- 
ternational and 
Inter - Amer- 
i c a organiza- 
tions. Alan Sil- 
Alan Silverbach verbach h a s 

been appoint- 
ed managing director of the new in- 
ternational TV operation. 

The program represents a major 
(Continued on page 4) 


Anatomy of a Murdet 

Carlyle Prod. — Columbia 

All the fascixation and suspense of a sensational murder case and 
its trial in court that Robert Traver put into his best-selling novel 
"Anatomy of a Murder" has been captured bv producer-director Otto 
Preminger in his film. As a matter of fact, this is one sure instance in 
which the picture is better and more entertaining in manv respects than 
the book. . • : ■ 

The chief reason for the superiorit}' of the film is eas}- to spot: It Hes 
(Continued on page 9) 

Carter May 
Buy Republic 
Control Today 

Deal Includes All Yates^ 
And Associates^ Holdings 

Indications late yesterday were 
that the long-discussed deal for the 
purchase by Victor Carter, Los An- 
g e 1 e s invest- 
ment broker of 
Herbert J. 
Yates' working 
control of Re- 
public Pictures, 
will be closed 
this morning. 

The deal in- 
volves acquisi- 
tion by Carter 
of a p p r o X i- 
mately 400,- 
000 shares of 
Republic com- 
mon, an rm- 

specified number of shares of pre- 
ferred and a substantial face amount 
of debentures for a total of about 
(Continued on page 9) 

Herbert Yates 

Two Days of ACE-MPAA 
Meets End in Silence 

Two days of informal conferences 
between American Congress of Ex- 
hibitors representatives and Eric 
Johnston, president of the Motion 
Picture Association of America, were 
terminated here yesterday without 
any disclosure to the trade of progress 
(Continued on page 9) 

African Production Firm 
Purchased by 20th-Fox 

In a dispatch from Johannesburg, 
South Africa, the N. Y. Herald Tribune 
through Associated Press reports the 
purchase by 20th Century-Fox of 
African Film Productions, for $2,8005- 
000. The company under Fox owner- 
ship will operate imder the name of 
South African Screen Productions. 

Motion Picture Daily 

Wednesday, July 1, 1959 


LEO JAFFE, Columbia Pictures 
vice-president and treasurer, has 
arrived in Hollywood from New 


Samuel Goldwyn and Mrs. 
GoLDWYN returned to New York last 
night from Boston. 

Leo Wildeb, of the Warner Broth- 
ers publicity department, has entered 
Mount Sinai Hospital here. 

Bruce Eells, executive vice-presi- 
dent of United Artists Television, has 
returned to New York from the 


Bn.L GiBBS director of the indus- 
trial and commercial films division 
of M-G-M-TV, will return to New 
York today from the Coast. 

Commiffee Afamed for 
Coasf Film-TV Museum 

From THE DAILY Bureau 

HOLLYWOOD, June 30. - The 
Los Angeles County board of super- 
visors today appointed 11 members to 
the newly-created Los Angeles Coun- 
ty Hollywood Motion Picture and 
Television Museum Commission. 

The following were named mem- 
bers of the commission: Sol Lesser, 
E. L. De Patie, Warner Brothers vice- 
president; screen writer Valentine 
Davies; E. E. England, Hollywood 
Chamber of Commerce; George Fla- 
herty, representing Hollywood La- 
bor unions; John Dales, Screen Ac- 
tors Guild executive secretary; Jack 
Wrather, television executive; Harry 
Ackerman, television executive; Sam- 
uel G. Engel, Screen Producers Guild 
representative; Mervyn LeRoy, rep- 
resenting the Screen Directors Guild; 
and Curtis Kenyon, Writers Guild of 
America representative. 

Warner Replies 'North' World Premiere Robt. Perkins 

{Continued from page 1) 
Legion, Warner by implication critic- 
ized the Academy also for "delegat- 
ing (by its action) to producers alone 
the responsibility for engaging, honor- 
ing and encouraging known Com- 

Warner's statement in full follows: 

"I am sorry to see," he said, "that 
the American Legion's resolution re- 
garding the employment of known 
Communists in motion pictures has 
been interpreted as having reference 
to an entire industry encompassing 
all producers of motion pictures and 
the people who make them. 

"The facts are strongly to the con- 
trary. We at Warner Bros, have al- 
ways avoided association with persons 
of known questionable loyalties. 

"The action of the Motion Picture 
Academy of Arts and Sciences in re- 
pealing its anti-Communist credit by- 
law is not valid when its reason for 
so doing delegates to motion picture 
producers alone the responsibility for 
engaging, honoring and encouraging 
known Communists. It is not alone 
the responsibility of motion picture 
producers to guard against subversive 
infiltration. This is a manifest obliga- 
tion of every organization in the 
United States of America. 

Industry Loyalty Stressed 

"The loyalties of the motion pic- 
ture industry have been made evi- 
dent on countless thousands of oc- 
casions when the industry has served 
the nation and the free world. It is 
unfortunate that reflection has been 
cast on the entire industry and all its 

Yesterday, B. B. Kahane, newly 
elected Academy president, charged 
that the Legion had failed to investi- 
gate the background of the Academy's 
action in rescinding the Communist 
awards ban before adopting and pub- 
licizing its resolution condemning the 

Calls By-Law 'Impractical' 

"The by-law in question," he said, 
"was deemed impractical due to- con- 
trol of talent for films being the sole 
responsibility of the producer, and the 
Academy's function is to confer hon- 
ors only on achievements as present- 

It is felt that Warner then took 
umbrage at this Academy statement's 
all-inclusive nature. 

Highroad Productions 
Opens Quarters Here 

Following an eight-month survey 
of the European scene which in- 
volved virtually every important capi- 
tal of the Continent, Irving Rubine, 
vice-president of Highroad Produc- 
tions, who has been based in London, 
will open world-wide headquarters 
here today. 

In Chicago Tonight 

Special to THE DAILY 
CHICAGO, June 30-The eyes of 
this city will be turned to the United 
Artists Theatre tomorrow night for 
the world premiere of Metro-Gold- 
wyn-Mayer's "North By Northwest." 
Alfred Hitchcock and Eva Marie 
Saint will be the stars of the even- 
ing as Chicago's famed State Street 
will be blocked off for the premiere 
activities. Thousands will gather 
around the theatre to see the celeb- 
rities and hear them interviewed by 
Norm Barry of WMAQ (NBC). 

The ceremonies will be carried on 
the air and piped to the crowds on 
the street. 

Producer, Two Stars 
Exploit 'Big Circus' 

From THE DAILY Bureau 

HOLLYWOOD, June 30.-The pro- 
ducer and two of the stars of Irwin 
Allen's "The Big Circus" leave here 
to exploit the picture in seven cities, 
as it has its first theatre openings 
throughout the country. Producer 
Allen flies to Denver for the opening 
there tomorrow, then hops to the 
Indiana premiere in Peru, former 
winter quarters of both the Col Bros, 
and the Walter L. Main circuses, the 
following day. 

Rhonda Fleming planes out for to- 
morrow's world premiere celebration 
in Baraboo, Wis., where the Ringling 
Bros, circus originated. The premiere 
will highlight a celebration marking 
the opening of the Circus World 
Museum there. En route, the actress 
stops in Chicago for press interviews 
and TV appearances, and after the 
premiere she will attend a reception 
in her honor in Madison, capital of 
Wisconsin, and spend a day promoting 
the picture in Milwaukee. 

Victor Mature boards the Santa Fe 
Super Chief for New York City, where 
he will meet the press prior to his 
departure for Europe on the liner 
Liberte. "The Big Circus" will open 
at the Roxy late next month. 

Films Claims Against 
Japanese $2,000,000 

From THE DAILY Bureau 

WASHINGTON, June 30.-Seven 
film companies urged Congress 
to repay them for rental income real- 
ized by the Japanese government on 
their films seized in the Philippines 
during World War II. 

Attorney Harold Leventhal told a 
House Commerce Subcommittee the 
claims amounted to about $2,000,000. 
He said this was a downward adjust- 
ment of the original claims filed by 
Columbia, Loew's, Paramount, RKO, 
20th Century-Fox, United Artists and 

( Continued from page 1 ) 
bert Freston, the senior partner, hav- 
ing been elected secretary of the 
corporation. Freston and Files has 
served as West Coast counsel for 
Warner Bros, and its predecessor 
since 1923. 

In his announcement, Warner said: 
"It is with the utmost regret that 
I have accepted Bob Perkins' wish to 
retire from the posts he has filled so 
ably for so many years. For more 
than three decades, he has played 
an active role in the affairs of our 
company and our industry and, as an 
attorney and executive, he has 
earned a distinguished and distinctive 

"I am pleased, however, that Bob's 
most valued advice and counsel will 
continue to be available to us and 
that we will be able to benefit in 
the future, as in the past, from his 
wisdom and experience." 

Honored by MPA 

Perkins was honored by the Motion 
Picture Association and film company 
attorneys at a dinner at the Harvard 
Club here last night. 

Perkins became secretary, general 
counsel and a director of Warner 
Bros, in 1^36. He has been a vice- 
president of the company since 1945. 
He was engaged in private law prac- 
tice before joining First National as 
general counsel and secretary in 1925. 
He will continue to maintain an ofiBce 
at Warner Bros. here. 

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MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; 
Herbert V. Fecl<e, Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Cliarles S. Aaronson, Editorial Director; Pinky Herman, Vincent 
Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Wash- 
ington, D. C; London Bureau, 4, Bear St. Leicester Square, W. 2. Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents in the 
principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller 
Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Martm Quigley, President; Martm Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-Presi- 
dent and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year 
as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as second 
class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copies, 10c. 


s,„. CATHY CROSBY • RAY ANTHONY • DICK CONTINO • in cinemascope 

Motion Picture Daily 

Big U. A. Drive for 'Solomon' 

( Continued 

ity we are going all-out to develop 
and exploit the film's enormous box- 
office potential. 

"This is the first time in our his- 
try," he said, "that we have ever used 
a special unit to promote one of our 

Vidor said "Solomon and Sheba" 
is the most exciting vehicle of mass 
entertainment that he has ever been 
associated with. Emphasizing its 
built-in production and promotion 
values, he cited the international 
popularity of its stars, the universal 
appeal of the Biblical tale on which 
it is based; and the action and stature 
of the production filmed in Techni- 
rama and Technicolor on location in 

Heineman said distribution patterns 
are being formulated to insure maxi- 
mum selling impact. The nation's ex- 
hibitors, he said, can anticipate the 
very highest boxoffice results com- 
parable to the biggest grossing pic- 

Heineman, Lewis to London 

Heineman said he and Lewis will 
go to London in about two weeks 
to see a rough cut of the picture, 
after which distribution plans for it 
will be set. 

"I know exhibitors want this pic- 
ture as quickly as possible," Heine- 
man said. "We could sell it by tele- 
phone. But we will have to decide 
whether it would be better to play 
it slowly at first. We'll know after 
we've seen it." 

Picker, who saw "rushes" and 
other footage from the production in 
London several weeks ago, enthused 
over it, saying it "out-DeMilles De- 
Mille." The usually restrained foreign 
sales head called it "the most im- 
portant picture our company has ever 
handled." He said sales and promo- 
tion campaigns were being developed 
in the company's overseas exchange 
areas as part of an overall plan to 
reach and penetrate the broadest 
possible international market. 

Lewis disclosed that the "Solomon 
and Sheba" special unit headed by 
Jonas Arnold and Lois Weber under 

from page 1 ) 

the supervision of Fred Goldberg, 
Lewis' executive assistant, is already 
at work developing and coordinating 
specially prepared materials and 
promotions aimed at specific audience 
segments. Miss Weber and Arnold 
are preparing the all-media promotion 
at national headquarters in New 
York, with Jack Goldstein campaign 
coordinator for the East and Teete 
Carl campaign coordinator for the 

In addition, Lewis revealed, the 
unit will be supplemented by various 
promotion experts in the fields of 
religion, art, education, literature, 
church, civic and community organi- 
zations to generate the widest pos- 
sible audience interest in the film in 
advance of its national release date 
in December. All told, some 25 ex- 
ploitation specialists will be used in 
specialized areas of promotion, in ad- 
dition to the company's field force 
now operating at peak level. 

Symen Shimin has been commis- 
sioned to do a 40 X 11-foot mural 
which will be a key item in the 
publicity campaign planned for the 

50 Key Cities Dated 

In the next five months local level 
campaigns embracing all media will 
be developed in three separate stages 
in some 50 key cities in the U. S. and 
Canada. The overall campaign is 
designed to penetrate every audience 
potential of the world market, Lewis 

Heavy cooperative advertising, a 
major trade press ad campaign, off- 
the-amusement page advertising, heavy 
radio and television penetration, na- 
tional magazine, Sunday supplement, 
special tv featurettes and newsreel 
clips and numerous other advertising 
promotion activities are included in 
the campaign. 

The press interview was followed 
by a feast fit for a Solomon— or Sheba 
—in the Baroque Room of the Plaza, 
during which Vidor presented the 
trade press representatives with en- 
graced Tiffany medallions. 


Soviet Film 

( Continued from page 1 ) 
Mayfair Theatre here last night where 
it began a limited engagement. 

The film is being presented in the 
U.S. by the Ministry of Culture of 
the U.S.S.R. in conjunction with the 
Soviet Exhibition of Science, Tech- 
nology and Culture now at the New 
York Coliseum as a part of the cul- 
tural exchange program between the 
two countries. The American Trade 
Fair and a showing of Circarama, the 
Walt Disney wide-screen process, 
will take place in Moscow later this 

Novelty Appeal Present 

For Americans "Great Is My Coun- 
try" has some obvious novelty appeal 
in providing a look at life in modern- 
day Russia. It takes the spectator on 
a tour of Moscow with its modern 
buildings and wide streets; to ancient 
Leningrad; and to the Ukraine with 
its many towns housing the miners of 
the Donets coalfields. There are also 
glimpses of Siberia, that fabled land 
of exile, which is shown today as 
transformed from wasteland into large 
agricultural projects. 

There is further provided a fas- 
cinating look at the Baku oil-produc- 
ing fields around the capital of the 
Azerbaijan Republic on the Caspian 
Sea. Shown is one entire oil town 
built on steel piles in the middle of 
the vast expanse of water 60 miles 
from shore! 

Of Travelogue Nature 

In spite of these attractions, how- 
ever, "Great Is My Country" is ul- 
timately a somewhat flat and disap- 
pointing travelogue. The material was 
put together in haphazard fashion 
without any general pattern or de- 
sign, and the commentary accom- 
panying it is deadly. It consists of 
questions and answers about what is 
shown, with a woman commentator 
making queries in naive, wide-eyed 
wonder and a male guide supplying 
the answers in true Chamber-of- 
Commerce style. 

And the climax of the film is really 
an anti-climax, consisting of a hodge- 
podge of scenes from the sixth world 
youth and student festival held in 
Moscow back in 1957. An impression 
of sound and fury— and little else- 
emerges from these episodes. 

Duplicates Cinerama 

While some of the subject matter 
of "Great Is My Country" has novel- 
ty value, as noted, there is nothing 
new for Americans in the screen tech- 
nique employed. The Soviet process 
Kinopanorama (changed at the last 
minute here from Cinepanorama) is 
a straight copy of the American Cin- 
erama, introduced back here in 1952. 
Three cameras and three projectors 
are employed in the Russian process 
also with sound recorded on nine 
tracks. The color, called Sovcolor, is 

As shown at the Mayfair Kino- 
panorama looks like Cinerama in its 
earlier and rougher stages; the Rus- 
sians have not perfected the process 
to any noticeable degree. Ori numer- 

ous occasions they emulate the famed 
Cinerama roller-coaster ride tech- 
nique, photographing scenery from a 
boat, train, or car at a fast and dizzy- 
ing speed. 

The film is being projected at the 
Mayfair with American Cinemiracle 
equipment, a portable unit having 
been installed in the rear of the or- 
chestra. Projection is head-on from 
a single booth to a screen 60 feet 
wide and 25 feet high with a curva- 
ture of 43 degrees. Sound is repro- 
duced in three speakers behind the 
screen and three each on either side 
of the main auditorium. 

A Sovexportfilm release, "Great Is 
My Country" was made at the Mos- 
cow Popular Science Film Studio. R. 
Karmen was director and producer 
and Z. Feldman co-director. The 
running time is 90 minutes, with a 
15-minute intermission being em- 
ployed at the Mayfair. 

Two Wall St. Groups 

{Continued from page 1) 
was involved or whether the deal put 
the control of the company in the 
hands of F. Eberstadt and Co. and 
Lazard Freres and Co., the investors. 

F. W. Ziv, chairman of the board, 
and John L. Sinn, president, reported 
jointly that the Eberstadt-Lazard in- 
vestment will not affect the executive 
slate of the TV programmer, nor will 
it bring about any changes in opera- 

Mrs. Rebecca Schwaber 

BALTIMORE, June 30.-Funeral 
services have been held here for Mrs. 
Rebecca Schwaber, 94, mother of 
Milton Schwaber, head of Schwaber 
Theatres. Two other sons and two 
daughters survive, also 17 grandchil- 
dren and 34 great-grandchildren. 

Wednesday, July 1, 1959 

Gala Premiere Tonight 
For 'Murder' in Detroit 

Special to THE DAILY 

DETROIT, June 30.-Otto Premin- 
ger's "Anatomy of a Murder," chosen 
as Michigan's "Product of the Year," 
will have its world premiere here to- 
morrow night following two days of 
celebration and two months of 
promotional activities. Attending the 
gala opening at the United Artists 
Theatre will be motion picture celeb- 
rities, civic officials, top industry rep- 
resentatives, a full press corps, and 
prominent Michigan citizens. 

Highlight of the pre-premiere ac- 
tivities will be a parade from the De- 
troit City-County Building to the 
United Artists Theatre in honor of 
the film. The parade, which will be 
staged in cooperation with the "In- 
ternational Freedom Festival," marks 
the first time the famed Royal Cana- 
dian Mounted Police are participating 
in a motion picture premiere. All of 
the visiting celebrities will be in the 
line of march. 

Press Conference Held 

Preminger, now here for the event, 
spoke at a press conference today, 
comparing the value of the screen 
and newspapers as informational me- 
dia, pointing to the value of each as 
an instrument for bringing the truth 
to the public. 

Host at the luncheon was Arnold 
Hirsch, of the Detroit Times. 

Fox Subsidiary 

( Continued from page 1 ) 
policy change, it was said. While here- 
tofore the activities of Twentieth 
Century-Fox centered chiefly around 
its studio produced films, the new 
foreign TV set-up will offer its com- 
plete services as agents to independ- 
ent producers of quality programs, 
in addition to distributing the TV 
material produced by the company. 
Furthermore, the company will dis- 
tribute TV series produced abroad 
and will be actively engaged in for- 
eign co-production and TV invest- 
ments as part of its diversified pro- 

All Facilities Available 

Although the TV company will op- 
erate as a separate unit. Twentieth 
Century-Fox will put all facilities of 
its organization throughout the 
world at the disposal of the new sub- 

Twentieth Century-Fox TV Interna- 
tional will be engaged in aU aspects 
of television. It will offer independ- 
ent TV film producers an opportunity 
to associate themselves with a major 
distribution organization. 

After taking part in conferences at 
the home office, David Raphel, man- 
aging director of the TV company in 
Europe and England, and Ernest 
Turnbull, who will head the compa- 
ny's activities in Australia and New 
Zealand, have returned to their head- 

Silverbach joined Twentieth Cen- 
tury-Fox International in 1946. He 
has acted in various sales executive 
capacities and became foreign sales 
supervisor in 1957. 


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Its appeal reaches into the hearts 
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f '^^^'(fo FOR m^^^^^^^^km 

Wednesday, July 1, 1959 

Motion Picture Daily 

Republic Buy 

$7,000,000. There are 2,000,000 com- 

( Continued from page 1 ) 
mon shares outstanding. 

The securities represent the com- 
plete holdings of Yates and several of 
his associates, including Ben Goetz, 
in Republic Pictures. 

If the deal is closed this morning 
as expected, the Republic board of 
directors at its meeting this afternoon 
will elect a new slate of directors. 
The new board will meet thereafter 
ind elect officers, with Carter to be 
aamed president succeeding Yates, 
irhe latter is expected to retain some 
identification with the company he 
rounded in 19.35 as an outgrowth of 
lis laboratory operations begun in 
1918 and which he has headed since. 

The company discontinued film 
jroduction about two years ago and 
iince has rented studio faciUties to 
:elevision film producers. Consoli- 
lated Film Industries, the laboratory 
;ompany, and Consolidated Molded 
i'roducts are the two principal affili- 
ited operations. 

In recent years numerous overtures 
lave been made to Yates for pur- 
;hase of his controlling interest, none 
)f which were consummated. 

Carter's negotiations were begun 
nonths ago and reached the stage 
ast spring at which an option was 
ssued to him, which presumably ex- 
ires today. 

Anatomy of a fAurder 

two ACE-MPA Days 

( Continued from page 1 ) 
ichieved, if any, or of the subjects 

It was stated that no date had 
jeen set for another meeting of 
^CE's executive committee with the 
•xhibitor relations committee of 
►IPAA. The first and only meeting 
^^if the two to date was held in mid- 
vfay, at which time spokesmen for 
)oth sides said that another meeting 
vould be held "within a month." 
tleeting with Johnston were S. H. 
''abian, ACE chairman, and Sol A. 
tichwartz, chairman of ACE's dis- 
libutor relations committee. 
I It was learned that Johnston, who 
eft yesterday by plane for Paris, will 
lot be available for a meeting with 
VCE before mid-July, at the earliest. 
A^'ith many people vacationing at 
hat time, it was suggested that a 
neeting then was uncertain. 

Johnston was accompanied to 
",urope by J. Griffith Johnson, Motion 
'icture Export Ass'n. vice-president. 
" e two will hold preliminary con- 
erences in Paris on a new French 

Lpprove Theme 

( Continued from page 1 ) 
luitable and important subjects for 
;creen treatment. 

The group, which saw a rough cut 
)f "Blue Denim" at the 20th-Fox 
-little Theatre here yesterday, in- 
;luded Anna M. Kross, commissioner 
>f correction. New York City; Flor- 
;nce M. Cormack, New York City 
ifouth Board; Kenneth Gordon, Child 
Welfare League of America; Sally 


in the wonderful aptness with which Preminger has cast his actors in 
every role right from the leads down to the briefest bit part. Talent- 
loaded players like James Stewart, Lee Remick, Ben Gazzara, Arthur 
O'Connell, Eve Arden, Kathr\n Grant, and George Scott, among otliers, 
bring the characters much more vividl\ alive than they ever became in 
the pages of the novel. And a new star makes an unusual and auspicious 
debut— Joseph N. Welch, the Boston attorney who rose to national fame 
in the U. S. Army— Senator McCarthy hearings some years back. 

That much said, it is obligator)' in a review to point out that some 
of the dialogue in "Anatomy of a Murder" sets a precedent in boldness 
and candor on the screen. As many people already know through the 
novel, the murder in the story revolves around a rape, and it is a kev 
issue in the case for the defense to prove that the rape actually occurred. 
Questioning and testimony in the courtroom on this involve such ex- 
pressions as "having sexual intercourse," "using contraceptives," and 
references to tests for sperm, among other blunt things. To read this 
in a novel, where such frankness has become customar\-, is one thing; 
to hear such words from the screen is startling, to say the least. Ex- 
hibitors should know that some of their patrons are going to be shocked 
and offended by this aspect of the film. 

In other respects, also, Preminger and his script wTiter, Wendell Ma\ es, 
have closely followed the Traver original, except for introducing a sur- 
prise witness for the defense at the climax to give testimony and produce 
evidence that clinches the outcome. This is a clever stroke that ends 
the film with a bang. 

The book was long, and so is the picture, which runs two hours and 
40 minutes. It is no exaggeration, however, to say that interest is steadilv 
sustained. The first hour or so is spent in getting readv to take the case 
to court. A young army lieutenant has killed a tavern owner in a small 
town in the Upper Michigan peninsula after the man allegedly raped 
his wife. A local attorney agrees to defend the service man and decides 
to build his case on the theory that the crime was committed as an "ir- 
resistible impulse." On this plea he eventuallv gets his client off. 

In the early part of the picture the interest is caught and held b\" 
the highly intriguing nature of the characters involved. Stewart endows 
the defense attorney with his pleasant personalitv, suggesting a shrewd 
streak underneath the casual exterior. Two of his co-workers, his secre- 
tary and an aging lawyer crony addicted to drink, are interesting, too— 
thanks to the playing of Miss Arden and O'Connell. 

And there is a definite air of mystery about the client and his wife. 
The lieutenant, as enacted by Gazzara with a cold and distant manner, 
is cockv and insolent, certain at first that he can beat the rap b\" pleading 
the "unwritten law" that a man has the right to kill the attacker of his 
wife. And the latter is a sly and seductive lad\-, in the person of Miss 
Remick, who doesn't seem to take her husband's plight too serioush", 
either, and even tries to seduce Stewart on one occasion. Lurking in the 
background is another provocative female, the daughter of the murdered 
man. She is portrayed by Miss Grant. 

The picture moves swiftl\- for the most part in the first hour, but it 
really shifts into high gear when the trial begins. Preminger has staged 
what is probably the longest courtroom sequence on film, for the whole 
rest of the picture— over an hour and a half— is devoted to it except for 
a ver\' few brief excursions outside. 

And what a fascinating trial it is! Preminger parades a stream of 
witnesses on the stand with clever, amusing or shocking things to sav. 
The attorneys clash with each other over legal issues and fence and 
parry with the witnesses with many a stem or wittv' reprimand from 
the wise old judge that Welch professionallv pla\s. Scott is also an 
important factor in these scenes; he is superb as the prosecutor from 
out-of-town who lives up to his reputation for being under-handed and 
merciless in his courtroom tactics. 

Contributing mightily to the effect of the whole are the location 
photography (the film was shot entirelv in Marquette Count\", Mich.), 
the ingenious credit titles by Saul Bass, and a smart jazz score bv Duke 

Running time, 160 minutes. Adult classification. Release, in Julv. 


Ehrlich, National Conference of TV commentator Arnold Michaelis 
Social Welfare; and Catherine Ed- moderated a discussion following the 
wards. Parents' Magazine, Radio and screening. 

IMG Voted $2,750,000 
In Senate-House Confab 

From THE DAILY Bureau 

WASHINGTON, June 30. - Sen- 
ate-House conferees have agreed to 
allot 82,750,000 for the Information 
Media Guaranty program in the year 
starting tomorrow. This is 8750,000 
belo\^-"the 83,500,000 requested by 
the Administration for the program, 
and will probably result in a program 
slighth- below the level for the year 
just ended. Lender the program, the 
U.S. Information Agency guarantees 
film distiibutors, book publishers and 
others that they wiW be able to con- 
\ert their earnings in certain foreign 

The House had originallv voted 
82,500,000 and the Senate 'S3,000,- 
000. The conferees split the differ- 

U.S. I. A. officials won't know for 
another few weeks just how large a 
program the\- can carr\- on with the 
new appropriation. 

See 8,000 Playdates 

( Continued from page 1) 

charge of distribution. He said that 
uithin the first 24 hours after tlie 
film was printed it was booked by 
1,000 theatres. Laboratories worked 
overtime processing 800 prints. 


Motion Picture Daily 

Wednesday, July 1, 1? 

20th'Fox Promotion iron 

Ed Sullivan (behind desk at right) and Ira Tulipan, publicit7 director and manager, respective 
meet with members of the publicity staff to discuss build-up of new star May Britt, who stars 
"The Blue Angel," Jack Cummings production set for Labor Day release. The production I 
been announced as one to receive one of the most elaborate campaigns in film company histq 

Booming business and increased activity have sent reams of copy out 
of the 20th-Fox offices of late. Studio octivity is high, while the pro- 
motional wheels of the company are also moving at a rapid pace. 
Here, (I to r) 20th exploitation director Rodney Bush, manager Eddie 
Solomon, end Cleveland-Detroit area representative Adrian Awan go 
over plans for "The Man Who Understood Women," September release. 

In Hollywood, top boxoffice star Shirley 
MacLaine goes through a dance rehears- 
al for "Can-Can," soon to go before the 
Todd-AO cameras under the direction of 
Walter ("The King and 1") Lang. With 
Shirley will be an all-star array, headed by 
Frank Sinatra, Maurice Chevalier and new- 
comer Barrie Chase in the 20th production. 

"Blue Denim," 20th's soon-to-be-released drama of teen-agers and their emotional problems, receives special han- 
dling by the 20th Advertising department. At right, Abe Goodman, advertising director, sets "Denim" stars Carol Lyn- 
ley and Brandon De Wilde for special photography layouts to be utilized in the campaign. Aiding Goodman is art 
department visualizer Harold Von Riel. Noted New York photographer Lester Krauss, awaits the set-up. 

KtiWednesday, July 1, 1959 

Motion Picture Daily 


Coast to Coast in High Gear 

{t the 20th studios, 
'ork is begun on Jer- 
Wald's production 
'f "Beloved Infidel," 
ased on the mem- 
irs of columnist 
heila Graham. Miss 

raham has person- 
jlly been promoting 
ie attraction, even 
efore a single cam- 
'0 rolled. Here she 

ses with Deborah 
err, who will play 
h e CinemoScope 

eila Graham, to 
regory Peck's F. 

ott Fitzgerald. 

Part of the success of 20th's current blockbuster "Say One For Me," 
has been attributed to the joint promotional effort of Columbia Records 
and 20th-Fox in selling "Say One" via the original cast — Columbia 
Records LP. At a recent planning session were 20th vice-president 
Charles Einfeld and Columbia Records director of Artists and Repertory, 
Mitch Miller. 

Another of the big promotions being launched by 20th this Summer 
involves "The Best of Everything" and Interstate Theatres of Texas. 
Linda Hutchings (shown below being made up for her role) will bs 
Miss X until she receives a new name via a contest. 

artin Michel, 20th radio and television director gives top disc jockey William B. Williams 
; WNEW a copy of Mitch Miller's recording of the title tune from "Holiday for Lovers." 
le David Weisbart-Henry Levin attraction is a July release. A spectacular music-record-TV 
j omotion has been planned. 

w star Fabian (center), set to make his film debut in Jerry Wald's "The Hound Dog Man," 
■ives on the "Fabian Publishing Company" set (no connection) of "The Best of Every- 
ng." He is joined by "Hound Dog" co-star (left) Stuart Whitman and "Best" star Stephen Boyd. 

Million "Plus ^Solomon and Sheba^ Send' Oh 

Roger H. Lewis, UA promotion chief, stresses 
the global aspect of the million-dollar-plus cam- 
paign as King Vidor looks on. 

Director King Vidor and top United 
Artists sales and promotion execu- 
tives tell the trade press about the 
company's million-dollar-plus global 
promotion in behalf of Edward 
Small's $6,000,000 Biblical spectacle 
"Solomon and Sheba." The giant pre- 
sell, the most ambitious in UA his- 
tory, is being backed by a starting 
budget of more than $1,000,000 and 
the first special promotion unit ever 
established by the company. Details 
of the blue-chip promotion campaign 
were revealed at a luncheon press 
conference in New York's Plaza Hotel 
yesterday. The UA release, starring 
Yul Brynner and Gina Lollobrigida, is 
a December release. 

Vidor displays a gold medallion from Tififany' 
inscribed to each member of the trade press an 
presented by the director at the luncheon. 

Left to right, William J. Heineman, vice-president in charge of distribution; Robert H. Lewis, national 
director of advertising, publicity and exploitation; King Vidor; and Arnold M. Picker, vice-president in 
charge of foreign distribution, outline elaborate sales and promotion plans for the six-million-dollar 
production at yesterday's luncheon press conference in the Plaza Hotel. 

The first special promotion unit in UA history, under the super- 
vision of Fred Goldberg, second from left, is headed by Jonas 
Arnold, right, and Lois Weber, with Jack Goldstein, left, and 
Teete Carl, second from right, as Easter and Western campaign 

UA vice-presidents Picker, left, and Heineman, right, with promo 
tion director Lewis examine one of several "Solomon and Sheba 
blowups spotlighted at the conference. A gold-service luncheci 
in the Baroque Room followed the meeting, attended by tradj 
press editors and representatives and top officials. 



VOL. 86, NO. 2 



'Equal Rights' 

Tex. Drive- Ins 
Win Victory 
On Clearance 

Can Now Play Product 
Day-Date with Suburbs 

Special to THE DAILY 
DALLAS, July L-Drive-in thea- 
tre owners here have won the right 
to bid for product on the same basis 
as indoor suburban theatres. The out- 
door operations will thereby now be 
able to show films on a 31-day clear- 
ance after the closing date of the 
downtown theatre engagement. 

Instrumental in bringing about the 
drive-in victory, which will also af- 
fect theatres in Ft. Worth, Houston, 
and San Antonio, were Claude Ezell 
and Associates, owners of Bordertown 
Theatres. Bordertown operates 40 
drive-ins in Texas with eight in 

Brandon Doalc, chief booker and 
buyer for Bordertown, said battle for 
"equal rights" to product with sub- 
urban houses has waged for a long 
time. It came to a head when Ezell 
and Associates, armed with legal 
counsel, went after the changes by 
visiting exchange offices in New York 
(Continued on page 18) 

Report Nalionwide Use 
Of B-B Radio Records 

Use of Compo's business building 
records for radio started yesterday 
over a nation-wide front, Charles E. 
McCarthy, Compo information di- 
rector, reported. 

McCarthy listed these develop- 

New York metropolitan exliibitors 
{Continued on page 19) 

Legion Rates 'Anatomy' 
In 'Separate' Class 

The National Legion of Decency 
announced that it had placed the Co- 
lumbia picture, "Anatomy of a Mur- 
der," in its Separate Classification 
with the following observation: "The 
clinical analysis with which the sub- 
(Continued on page 18) 

oraii an 


"SaniHel Goldwp Presents" 

"SAMUEL GOLDWYN PRESENTS" is an eloquent legend 
that has decorated the main title of many distinguished motion 
pictures. The legend last week made its latest appearance with 
the introduction to the screen of "Porgy and Bess." That this 
newest subject presented by Samuel Goldwyn is a worthy com- 
panion of the best that have gone before there is no doubt. 

"Porgy and Bess," which has been variously staged from 
time to time since it first dawned like a clap of thunder upon 
the theatre-going public all around the world, is only now for 
the first time seen in all of its potential dramatic and musical 
brilliance in this Goldwyn production. 

The production bears an impress of superlative quality in 
its every facet of direction, vocal and instrumental rendition, 
acting, photography, recording and staging. 

"Porgy and Bess" in every detail mirrors Samuel Goldwyn's 
uncompromising insistence upon quality. And accordingly it 
is truly representative of the finest of the matured art of mo- 
tion pictures. 

As it has been said that every great institution is the length- 
ened shadow of a person, it may well be observed that this 
superlative accomplishment of the screen is the lengthened 
shadow of Samuel Goldwyn. In it he has given full rein to a 
characteristic determination never to be satisfied with any- 
thing less than the best obtainable. 

In it he has achieved the peak performance in a career 
studded with significant successes in bringing the best in enter- 
tainment to the theatre-going public of the world. 


Gruenberg Gen. Manager 
For NTA Pictures, Inc. 

Leonard S. Gruenberg has been 
named general manager of NTA Pic- 
tures, Inc., U.S. theatrical releasing 
subsidiary of NTA International, 
Harold Goldman, president of NTA 
International, announced yesterday. 
In his new post Gruenberg will be 
responsible for all sales and distribu- 
tion activities for NTA Pictures. 

Gruenberg joined National Tele- 
film Associates last February when 
( Continued on page 18 ) 

Great Plains Groups 
Plan B'B Campaigns 

Special to THE DAILY 

MINNEAPOLIS, July 1-Repre- 
sentatives of the five distribution areas 
in the Midwest, gathered at the 
Leamington Hotel here, discussed the 
future release of pictures in the Great 
Plains area. 

The Great Plains Business Builders, 
headed by Myron Blank of Des 
Moines, laid plans for the campaigns 
(Continued on page 18) 

Yates Sells 

Rep. Control 
Goes to Carter 
And Associates 

L.A. Industrialist Named 
President: Yates Chairman 

Effective working control of Re- 
public Pictures passed to Victor M. 
Carter, Los Angeles industriahst, yes- 
terday from Herbert J. Yates, founder 
of the company and its head for 46 

Carter was elected president of 
Repubhc succeeding Yates at a 
board meeting which followed the 
closing of the deal. Yates will con- 
tinue with the company, having been 
elected chairman of the board. 

A group of business and financial 
associates of Carter's acted with him 
in the deal. Moreover, members of 
Yates' family and several other im- 
portant Republic stockholders joined 
him in disposing of their holdings to 
the Carter group. 

No details of the transaction were 
disclosed officially but it was reported 
by several close to the principals 
( Continued on page 2) 

Files for N.Y. License 
To Show Xhatterley* 

Special to THE DAILY 

ALBANY, July 1-Ephraim Lon- 
don, attorney for Kingsley Interna- 
tional Pictures in its successful appeal 
to the U.S. Supreme Court to revoke 
a New York state ban on the film 
"Lady Chatterley's Lover," has ap- 
plied to the Motion Picture Division 
of the State Eductaion Dept. for a 
seal to exhibit the French-made film. 

Revealing this here. Dr. Hugh M. 
(Continued on page 16) 

See Way Clear for 'Lady' 
In R.I. and Maryland 

The U.S. Supreme Court ruling 
which this week cleared the way for 
exhibition of "Lady Chatterley's 
Lover" in New York State should also 
solve problems blocking release of 
the picture in two other situations, 
(Continued on page 16) 


Motion Picture Daily 

Thursday, July 2, 1959 


HARLES EGAN, Motion Picture 
^ Export Association representa- 
tive for Southeast Asia, has left for 
a trip to Thailand, Cambodia, Viet- 
nam and Burma. 


Edwahd L. Hyman, vice-president 
of American Broadcasting-Paramount 
Theatres, and Bernard Levy, his as- 
sistant, will return to New York to- 
night from Newburgh and other up- 
state cities. 


Harry Stone, Motion Picture As- 
sociation representative in Brazil, and 
Mrs. Stone have returned to Rio de 
Janeiro from New York. 


Honey Sanders, television actress 
and vocalist, will leave here today for 

Lex Benton, president of Benton 
Bros. Fibn Express, Atlanta, is re- 
cuperating at home there following 


Arlene Marx of Cleveland has 
announced her engagement to Wil- 
liam Steel, son of Jerome Steel, 
Ohio circuit operator. 


William Palmer, Motion Picture 
Export Association Indonesian repre- 
sentative, is in New York for a short 


Rosemary De Camp has returned 
to New York from London via 


Delbert Mann, director, has ar- 
rived here from Hollywood. 


Donald T. Gillin, producer's rep- 
resentative, is in Chicago from New 

Republic Control to Carter 

New Kahane Contract 

HOLLYWOOD, July L-Signing 
of a new contract with B. B. Kahane, 
vice-president of Columbia Pictures 
since 19.36, was announced today by 
A. Schneider, president, and S. J. 
Briskin, vice-president in charge of 
production and West Coast opera- 
tions for the company. Kahane will 
continue active service with the com- 
pany until the end of 1960 where- 
upon a term of advisory services will 

No Paper Tomorrow 

Motion Picture Daily will not be 
published tomorrow, Friday, July 3, 
in observance of Independence Day. 


that approximately 400,000 shares of 
Republic common and a substantial 
amount of preferred and debentures 
changed hands. The aggregate sale 
price was estimated at about $7,000,- 
000. There were approximately 2,- 
000,000 shares of Republic common 

Tlie principal operating subsidi- 
aries of Repubhc are Consolidated 
Film Industries and Consolidated 
Moulded Products. Republic's West 
Coast studio has been operated for 
the past several years as a rental lot 
for television film producers. Repub- 
lic having discontinued production of 
theatrical films and disbanded its dis- 
tribution organization in 1957. 

Republic was the first large com- 
pany to sell its theatrical film back- 
log — both pre-'48 and post-'48-to 

At its meeting yesterday the Re- 

from page 1 ) 

public board expressed its apprecia- 
tion of Yates' contributions to the 
company's welfare over the years in 
which it grew from its modest begin- 
nings to its present stature. By con- 
tinuing as chairman of the board, a 
company statement said, Yates will 
be in a position to continue to render 
"his assistance and invaluable advice 
to the corporation." 

"The substantial investment of 
Carter and his associates in Republic 
Pictures," the statement continued, 
"evidences their faith in the future 
of the company and by adding new 
strength to the corporation will en- 
hance its future prospects." 

There was no indication whether 
Carter planned to resume theatrical 
film production or to adopt other ma- 
jor policy changes after taking the 
Republic helm. He is scheduled to 
return to the Coast tomorrow. 

Decision in Embassy 
'Trust' Case July 27 

Special to THE DAILY 

SAN FRANCISCO, July l.-Chief 
Federal District Court Judge Louis 
Goodman today set July 27 for the 
re-trial of the Embassy Theatre $8,- 
000,000 monopoly suit against eight 
major distributors, which was heard 
last year by the late Judge Edward 
P. Murphy and whose sudden death 
prevented a decision in the case. 

There appeared, however, an out- 
side chance that the long drawn out 
case might not be re-tried but will 
follow the pattern set last Monday in 
the Samuel Goldwyn anti-trust case 
and be submitted on the record of the 
previous trial, also left uncompleted 
by Judge Murphy's death. 

This means that a new judge will 
be named to read the transcript and 
give a decision in Goldwyn's case. 
If, by July 27, opposing counsel in 
the Embassy case mutually agree to a 
similar course of action, there will be 
no new trial. If there is no such ac- 
cord among the litigants. Judge 
Goodman will assign a judge, this 
time with a jury, to start hearing the 
case all over again. 

On the same day. Judge Goodman 
will announce the name of the judge 
to start reading the Goldwyn tran- 
script, which ran to more than 6,000 
pages, plus several thousand in depo- 
sitions and occupied 43 trial days be- 
fore Judge Murphy. 

Miller Leaving Roxy 

William Miller, vice-president of 
the Roxy Theatre in charge of opera- 
tions, has resigned that position af- 
ter 25 years with the theatre. Fol- 
lowing a short vacation he will as- 
sume similar duties, to be announced 
later, with a large off-Broadway or- 

Congress Completes Bill 
for the IMG Program 

From THE DAILY Bureau 

WASHINGTON, July 1. -Congress 
sent the President a bill appropriating 
$2,750,000 for the Information Media 
Guaranty Program in the coming 12 

The Administration had asked 
$3,500,000. The House had voted 
$2,500,000, the Senate $3,000,000, 
and the Senate-House conferees com- 
promised at the $2,750,000 figure. 
The compromise bill was approved in 
both the Senate and House today, 
sending the measure to the White 

The funds, far less than the motion 
picture industry had asked, would 
probably cut the program back slight- 
ly below the level of the past year. 
The program guaranties convertibil- 
ity of earnings of film companies, book 
publishers and other media operating 
in certain foreign countries. 

The final bill appropriates $101,- 
557,300 for the U. S. Information 
Agency for the coming year, $4,554,- 
000 less than the Administration 
asked. The agency had $101,673,800 
during this past year. The Motion 
Picture Division would get about 
$5,352,100 for the coming year, some 
$400,200 less than it had hoped to 
get. It had $5,293,100 during the 
past year. 

Play Lynley Trailer 

Both the Astor and Victoria Thea- 
tres will play the Carol Lynley new 
personahty trailer beginning this 
weekend, a month in advance of the 
opening at the Victoria of "Blue 
Denim," in which the young actress 
stars. RKO theatres across the na- 
tion and Fox West Coast Theatres 
are also playing the Lynley trailer. 

To Honor Preminger 
With Theatre Plaque 

From THE DAILY Bureau 

LOS ANGELES, July 1-For his 
"consistent high quality in screen en- 
tertainment and his many contribu- 
tions to the motion picture industry" 
producer-director Otto Preminger will 
have a plaque installed in his honor 
in the Stanley Warner Theatre, Bev- 
erly Hills, tomorrow. His latest film, 
"Anatomy of a Murder," opens its 
exclusive Los Angeles engagement at 
that theatre the same day. 

The award, second of its kind in 
the theatre's 27-year history, will be 
made in the Gold Room the night 
the film begins its Los Angeles en- 
gagement. The only other film maker 
to be so honored was the late C. B. 
De Mille, November 15, 1956. 

MPEA Approves Film 
Board in Philippines 

Motion Picture Export Ass'n. mem- 
bers at their regular weekly meeting 
here agreed to set up a local film 
board in the Philippine Islands, mem- 
bers of which will be the eight man- 
agers of American film companies in 

The MPEA meeting also approved 
the budget for participation . in the 
San Sebastian, Spain, Film Festival. 
Also discussed was the labor union 
problem in Mexico, where further 
concessions are being asked despite 
the signing several months ago of a 
new agreement. 



Rockefeller Center • Ci 6-4600 


In FRED ZINNEMANN'S Production of 



The Ministry of Culture of the U. S. S. R. 


Kinopanorama in Sovcolor with nine 
track Stereophonic sound. 

MA Y P A I D ^ St. 

H I r A I n Circle 5-9800 

th Year of 


JjUf. UA. gut SpSlsuL 

and, QualHif. 

1327 So. Wobash CHICAGO • 630 Ninth Ave N.Y. 

r^nhv. F.a<;t(.rn FHit^r^ WnlWw^,^^ Tj„„,.; Manager, liLLEVISION TODAY, Charles^ S. Aaronsqn, Edi-torial Director; Pinky Herman, Vincent 

Canby, Eastern Editors. Hollywood Bureau. Yucca-Vine Building, Samuel D. Berns, Manager; Telephone HOllywood 7-214 
mgton, p. C.; London Bureau, 4, Bear^St. Leicester Square, . W. 2.. Hope Williams Burnup, Manager; Peter B^raup 

, Washington, J. A. Otten, National Press Club, Wash- 
Editor; ^ William Pay, News Editor. Correspondents 

5 Thursday, July 2, 1959 

Motion Picture Daily 


Crowning a Distinguished Career 

Newest Goldwyn Production 
An Achievement in Cinema 
Art by a Master Craftsman 

HIS is the age of the independent producer in Hollywood; 
his numljer today is legion and it is truly said that he has come 
into his own. All the major studios vie for his services, and he 
has acquired a standing along with freedom of operation that 
he did not possess just a few years ago. 

But there is one man in Hollywood who has enjoyed all the 
prestige and advantages of that status for almost four decades. 
He is, of course, Samuel Goldwyn, who is not only a pioneer 
in the motion picture industry hut a pioneer as an independent 
producer. He has been such since 1922 when there were few 
men around witli Jjoth the talent and the nerve to go it alone. 

Independence has paid off wondrously well for Goldwyn. 
His record of box office hits over the years is phenomenal, and 
27 of his pictures have won Academy Awards in various categor- 
ies. "The Best Years of Our Lives," for instance, garnered seven 
"Oscars" and brought a special merit award for its producer. 

Defining the Goldwyn "touch" has occupied writers and col- 
umnists of the film scene at great length, and there are many 
various and conflicting theories on the suljject. It is generally 
agreed, however, that the Goldwyn style is marked by securing 
the best available talent to work in all departments of film- 
making; an insistence on perfection from these artists; and 
quality and taste as the final result. 

Exemplifying the perseverance and vision that is the back- 
bone of such achievement is that which Goldwyn put into his 
production of "Porgy and Bess." This is the film that he rightly 
considers the crowning achievement of Iiis distinguished career. 

Perseverance was provided by Goldwyn to spare. Twelve long 
years have elapsed from the time that he first started negotia- 
tions for the motion picture rights to the George Gershwin- 
DuBose Heyward opera to the day that his magnificent Todd-AO 
color presentation with its six-track stereophonic sotmd was 
ready for its first theatre screening. 

Ten years were needed just to clear the legal hurdles involved 

On the set during production: Samuel Goldwvn, Ira Gershwin, 
and N. Richard Nash, 

in liringing the musical classic to the screen. Then, on Oct. 8, 
1957, Goldwyn announced that he had completed negotiations 
with the Gershwin and Heyward estates and the New York 
Theatre Guild and that he would start work immediately. Ten 
days later he signed N. Richard Nash to prepare the screenplay. 

Then began the search for the best acting talent available. 
In December of 1957 Goldwyn was able to announce that he 
had acquired Sidney Poitier and Dorothy Dandridge as his 
Porgy and Bess. Shortly thereafter he added Sammy Davis, Jr. 
and Pearl Bailey to his stellar cast as Sportin' Life and Maria. 

So it went down the line: music co-directors Andre Previn 
and Ken Darby to ti-ansfer and arrange the melodic Gershwin 
score to fit the needs of the six-track high-fidelity recording 
system; auditioning of 300 singers to choose the 32 best voices; 
sets by Oliver Smith and costumes by Irene Sharaff, both of 
whom had previously been associated with Goldwyn on "Guys 
and Dolls." Otto Preminger was chosen to direct, and although 
he had three other properties in preparation when the call 
came from Goldwyn he gave precedence to "Porgy and Bess." 

The final product was well worth the trouble : both the critics 
and the public have now hailed "Porgy and Bess" as another 
Goldwyn hit. 


ct lJ3eSS Section 


Motion Picture Daily 

Thursday, July 2, 195} 

rfie Spectacular World Premiere 

THE New York and world premiere of "Porgy 
and Bess" last week at the Warner theatre on 
Broadway had all the excitement and glitter 
of o major motion picture event, as indeed it 
was. The audience, made eager by advance 
reports of the picture and by the nature of 
the work and reputation of its producer, was 
at its scintillating best— and they were not 
disappointed. Acclaim for the producer, the 
director, the stars and all connected with the 
production rang through the theatre. Some of 
the distinguished guests ore shown here. 

Hundreds of spectators jam the area surrounding the War- 
ner Theatre to watch celebrities arriving for the premiere. 

Producer Goldwyn in the lobby with Dorothy Dandridge, who plays "Bess," 
her real-life husband Jack Denisson and Brock Peters, who is "Crown." 

Mr. and Mrs. A. Schneider are greeted by Goldwyn. 

Film pioneers Samuel Goldwyn am 
Adolph Zukor (center) surrounded b; 
members of the Bolshoi Ballet. 

Mary Martin, one of the attending 
celebrities, chats with Mrs. Sam GoW| 
wyn in the lobby. 

Mr. and Mrs. Paul Lazarus arrive. 




No picture is tlie worii of 
one man, Wliatever lias been 
acliieved witli 

is tlie accomplisliment of 
a team of creative artists 
and teclinicians. 



Motion Picture Daily 

Thursday, July 2, 1959 

The Critics Acclaim a 'Masterpiece 

IM. Y. Film Critics Range 
From ^Ciassic^ to ^Superb^ 
In Appraisals of ^Porgy^ 


HE New York film critics were unanimous in their praise 
of Samviel Goldwyn's "Porgy and Bess" in reviews printed the 
day after the opening. Adjectives like "magnificent," "thrilling," 
"beautiful," "superb," and "haunting" were used unsparingly. 

Following are some excerpts from the notices: 

Bosley Crowther, New York Times: ... a fine film ver- 
sion of the famous folk opera "Porgy and Bess." . . . this most 
haunting of American musical dramas has been transmitted to 
the screen in a way that does justice to its values and almost 
compensates for the long wait . . . For this we can thank Samuel 
Goldwyn, who was finally able to convince the solemn guardians 
of this sacred theatre treasure that he was the man most com- 
petent to bring it to the screen. And we can also thank his corps 
of artists, who have so beautifully and tastefully evolved Mr. 
Gershwin's musical translation of DuBose and Dorothy Hey- 
ward's play that we can almost feel the motion picture medium 
is the one for which it was destined all the time . . . the gen- 
eral fitness of the Irene SharafF costumes is the full flow of 
life and human feelings that is made to rush through this film. 
N. Richard Nash has adapted and Otto Preminger has directed 
a script that fairly bursts with continuous melodrama and the 
pregnant pressure of human emotions at absolute peaks. 

Wanda Hale, Daily News: "Porgy and Bess," Samuel Gold- 
wyn's adaptation of George Gershwin's musical drama, is a 
motion picture of distinction, like the original, a classic that 

The public has its say about "Porgv and Bess," too, and the ver- 
dict is "Great"! 




d i^edd Section 

Sell-out at the Box Office 

Samuel Goldwyn's "Porgy and Bess," riding the crest 
of the enthusiastic reviews quoted on this page and on 
the heavy advance interest, was completely sold out for 
every performance during is opening week at the 
Warner theatre on Broadway. In addition, according to 
the theatre management, standees to the limit allowed by 
the Fire Department have been accommodated at every 
performance. The house, seating 1,450, is scaled from 
$1.50 to $3.75. Tickets for the next 16 weeks are on 
sale at the box office and by mail. 

can go on from last night's gala premiere at the Warner Theatre 
until the last print has faded into a blur and crumbled into 
nothingness . . . Goldwyn has done the true music lovers of 
their world a great service. 

Paul V. Beckley, Herald Tribune: ... a rich and devoted 
filming ... It would be hard to overpraise, for example, Oliver 
Smith's sets and what I must assume was Goldwyn's ultimate 
decision to build a Catfish Row rather than chance the probable 
distractions of a naturaHstic location. The result is dazzling, 
and Leon Shamroy's photography is likewise rich with lighting 
effects of a luiminous mother-of-pearl luster quite in keeping 
with the sea atmosphere of the sets . . . 

Daily Mirror, Justin Gilbert: Sam Goldwyn's penchant for 
the prodigious never has been displayed more amply than in 
his vast vision of "Porgy and Bess" . . . the veteran producer 
has visually and aurally enlarged the dwellers of Catfish Row 
to the magnitude of Dixie Olympians . . . the oversized image 
created by the Todd-AO lens, which often sweeps the scene with 
such enormity as to leave in its wake a feeling of awe . . . The 
sets are stark and dramatically impressive. 

Irene Thirer, Post: Sing out the good news! "Porgy and 
Bess," produced with integrity and good taste, is eloquent as 
ever in story and song — and it is faithful to Heyward and 
Gershwin. Perfectly synchronated, quaintly exquisite prose com- 
bined with hauntingly beautiful music. The movie is bound 
together by poignance, charm, good humor and pathos . . . 
Sidney Poitier's Porgy is a sensitive performance, shining with 
rare radiance . . . Another triumph for producer Goldwyn. ^ 

Rose Pelswick, Journal American: Samuel Goldwyn's pro- 
duction of "Porgy and Bess" is magnificent. A screen classic 
... It has beautiful music and beautiful voices to sing them. 
It has a great cast, vivid drama and movement and extraor- 
dinarily fine photography and sound reproduction via the 
wide-screen Todd-AO process with its lush color and its 6-track 
high fidelity recording system. On every count, the picture is 
an impressive achievement . . . ' 

Alton Cook, World Telegram & Sun: It is fresh and mettle- 
some in its rebirth as a movie . . . Samuel Goldwyn and his 
cohorts have managed to infuse their movie with the sprightly 
air of a newly blossoming show. The people have gusto and en- 
thusiasm, their emotions run liigh. The sets are both beautiful 
and realistic. Catfish Row really lives again . . . Every voice 
is appropriate as well as ingratiating . . . Perfectly cast . . . 
Director Otto Preminger has caught the gift of working songs 
smoothly into his action . . . 








Motion Picture Daily 

Thursday, July 2, 1^ 

The Director and the Stars 

play Porgy, Samuel Goldwyn declared he would 
consider no one else but Poitier. Miss Dandridge was 
considered ideal for the role of Porgy's love, the 
fiercely independent Bess. 

BROCK PETERS, who plays Crown, the burly steve- 
dore who is Porgy's vicious rival for the affections 
of Bess, is a famed concert, night club, stage and 
screen performer. Miss Dandridge is with him above. 

ducted a personal, day-by-day and night-by-night 
campaign to play Sportin' Life. Filling the key role of 
Maria is the inimitable Pearl Bailey, 



OTTO PREMINGER, selected as direc- 
tor, himself had tried to acquire the 
film rights to "Porgy and Bess" some 
four years previously. But discov- 
ering that Samuel Goldwyn was al- 
ready negotiating, he dropped the 
project. All of Preminger's original 
enthusiasm was rekindled, however, 
when he was invited to take over the 
directorial reins, particularly since 
Dorothy Dandridge, Pearl Bailey, 
Brock Peters and Diahann Carroll had 
all been associated with him on "Car- 
men Jones" and he had visualized 
them all in the "Porgy and Bess" roles 
when he had hoped to make the 
opera as a Preminger production. A 
stickler for detail in his pictures, Prem- 
inger above demonstrates to Miss 
Dandridge how he wants her to act 
in a clinch while Sammy Davis, Jr. 
(left) and Brock Peters (right) look on. 
The career of director Preminger in- 
cludes such outstanding pictures as 
"Laura," "The Moon Is Blue," "The 
Man with the Golden Arm" and 
"Jones," among others. 

"You give him a kiss, like this." 

"Meet him like this. 





(Thanks to Mr. Goldwyn and Friends) 



Another Great 










The Ultimate in Sound and Projection 


Porgy and Bess 



^ it ^ i^ it it it it it it it 

Technicolor Corporation, Herbert T. Kalmus, President and General Manager 

Technicolor is a registered trademark 

Motion Picture Daily Thursday, juiy 2, 1 


Theatres Re -Equipped 
For **Porgy and Bess" 


_L HE premiere in New York, and the two subsequent en- 
gagements then definitely hooked for "Porgy and Bess," in- 
volved substantial technical revisions. While the Carthay Circle 
in Los Angeles was previously equipped for the Todd-AO process, 
other alterations were undertaken at this theatre, including 
acoustical improvements. The other two theatres — the Warner 
in New York, and the Astor in Boston — had to he equipped for 
70mm projection and six-track sound, and new screens were part 
of the preparations for the Gershwin-Heyward opera at all three 
of these theatres. 

Provisions at the Warner for the premiere on June 24th, in- 
volved existing installations for Cinerama, which had held forth 
here since the second production in the three-panel process. 
For "Porgy and Bess," the central projection booth at the rear 
of the main floor was enlarged at the sacrifice of several rows of 
seating, to accommodate three Philips ("Norelco") 70/35mm 
projectors, one a standby, with Ashcraft Super Cinex lamps. The 
Astor and Carthay Circle installations also employ this equip- 

Of the three new screen installations, that of the Carthay 
Circle is the largest, being 58x28 feet. The Warner screen is 
50x24. Both of these screens are Hurley SuperOptica, a low-gain 
pearl-surfaced fabric with lenticulation. The Astor screen is a 
Hurley SuperGlo, which has a pearl non-lenticular surface of 
medium gain. 

At the Warner, where the technical qualities of the presenta- 



for all four 
Opening Engagements 



The Warner Theatre in New York and the Carthay Circle 
in Los Angeles have been equipped with Hurley Super- 
Optica screens. The Astor in Boston and the Belleville in 
Upper Montclair, N.J. have the Super-Glo screens. These 
Hurley Screens assure the great Samuel Goldwyn produc- 
tion optimum pictorial quality and visual fidelity at all 


96-17 Northern Blvd. Corona 68, N.Y. 
V _J 

Part of port wall of booth on main floor of the Warner theatre 
Broadway, showing two of the Philips 70/35mm projectors with A 
craft Super Cinex lamps. A third installation is at right of th< 

tion contrihuted to the critical acclaim evoked by the premie 
the screen, replacing the louvred Cinerama screen, extends 1 
width of the proscenium arch, with a relatively slight curvatu 
The four-hank seating is approximately 75 feet wide, with nea 
all of the main floor seating within a distance from the sere 
about one-and-a-half times its width. 

Installation by ALTEC 

Where Quality of Sound 
Is Most Important! 

Another ALTEC Installation — 
Warner Theatre in New York 

for the first operatic 
production in 70mm— 


m m m 

ALTEC SERVICE COMPANY, 161 Sixth Ave., New York 

Motion Picture Daily 


The Public is told about it 

A carefully planned and executed advertising, publicity and 
exploitation campaign, which actually began last year when 
"Porgy and Bess" first got under way, started a rolling bar- 
rage last week with the opening in New York. Local advertis- 
ing, supporting each opening, will be heavy, supported by a 
national campaign which will keep the public conscious of 
the picture for a long time to come. 

- : i \ 

)epartment store cooperation was extensive. Macy's had full page news- 
paper ads, right, and a special window, above, as did Bamberger's in 



A sLomous SAMua oouwrN pftoDumON 

Who could ilk lor anyone b«ic( 10 bfinz ihii «Irb()l«4 Ctnhwin- 
Hcywi'd (oik optii 10 the KRcn? It't been nujiy yean in (he comine 


Sonm liLc ■■Summe(Cimr."'T«t Cot PIcniy 0'NumnV'"Il Alnl Stcti- 
urily So," jndihe»hoIe migr.ifictnt «rore by [hi. (reii New Yoikct. 

:: I'ojc/, B«u,Sponin'Li(e,indMiri«. 

•joyid Vattr tnd Btm or 


NyranierMacy's has liecoiiie as niychj part ot Kiw Ifirk as ttesli)liiie,aswill>imiin HitWfM ivtr as Piin and Biss nd rtter jnat hrnnan instititms 


Exclusive Engagement * 

Write now for resdr\'ed seats. . .so you may be among the first to see 


The campaign included heavy newspaper ads, left, and record tie-ups, below. 







(founiJed on Ihe pli, 'PorgT' b( OuBOSE and DOROTHY HEWIRO) 
Oi.ginally produced lor ths slage by Ihe Thtaire Guild ■ ScempUr b, N, RICHARD HASH 
Oifected by OTTO PREMIN6ER • OislnbjUd byCOLUMSIA pictures 


SlDNfV [-niTIER.iP. 



Woul I) PklmiI UI'. 
. HV..I„c„|.,y h,„i„s. J„,„ 24.1. 

;\^'arni-:r Thkatre 

Hwslii in Ihii sfM during lhl)«rtg«g*m*n>. 

or^i^ an 



Motion Picture Daily 


Thursday, July 2, 1!| 

See Way Clear Younghve Will Seek Asks Licens 

Ceremonies Slated for 
Harlem RKO Theatre 

The newly remodeled RKO Regent 
Theatre in Harlem will be dedicated 
Monday night in special ceremonies 
in which Hulan E. Jack, Manhattan 
borough president, will participate. 
Many celebrities will attend includ- 
ing Miss Therese Washington, Queen 
of 1959 Page One Ball, and Miss 
Cecelia Cooper, winner of Cannes 
1959 Beauty Contest. A dozen Ophe- 
lia DeVore models will distribute 
flowers, copies of Fannie Hurst's 
novel "Imitation of Life," records 
from the film version's original sound 
track, and souvenir programs. Har- 
lem's prize winning PAL Band of 
40 pieces will provide the music. 
Miss Hurst will also be on hand. 

The remodeled theatre has a new 
stainless steel front; the lobby and 
boxoffice are modernized; and the 
auditorium redecorated. 

Rosen 'M.C at Airport 

Samuel Rosen, executive vice-pres- 
ident of the Stanley Warner Corp., 
was master of ceremonies Tuesday 
at the ground-breaking for the In- 
ternational Synagogue and Jewish 
Center to be constructed at Idlewild 
Airport. He is vice-president and 
chairman of the finance committee 
and general campaign chairman for 
the project. 

{Continued from page 1) 
according to Ephraim London, coun- 
sel for Kingsley International Pic- 
tures, the distributor. 

"I'm pretty sure that we won't 
have any difficulty in obtaining a h- 
cense for the picture in Providence, 
R. I., and the state of Maryland," 
London said here yesterday. The film 
was banned in both situations, and 
Kingsley had planned legal action. 
This now will be dropped, however, 
as London said he was writing the 
corporation counsel in Maryland to 
request e.xhibition licenses for "Lady 
Chatterley's Lover." 

Dfsne/ Sues ABC Over 
Two Programs on TV 

Walt Disney Productions yesterday 
filed suit against the American Broad- 
casting Company charging the net- 
work with illegally attempting to 
prevent two Walt Disney Studio 
television programs, "Zorro" and 
"Mickey Mouse Club," from being 
televised next Fall. The suit, filed in 
the Federal District Court of New 
York, asks the court to invalidate the 
agreements between Walt Disney 
Productions and ABC under the 
provisions of the Federal anti-trust 

The suit does not involve the "Walt 
Disney Presents" program which is 
covered by a separate agreement and 
will be televised over the ABC net- 
work this Fall. 

Commenting on the action, Roy 
Disney, president of Walt Disney 
Productions stated, "Several weeks 
ago, the ABC network advised us, 
and announced publicly, that they 
would not televise 'Zorro' or the 
'Mickey Mouse Club' over their net- 
work next season, and at the same 
time they told us we could not offer 
these programs to any other television 
outlet. Subsequently they have inter- 
fered and prevented our attempts to 
offer these programs to any other 
network or independent television 

MCP to Release Four 
Films During July 

From THE DAILY Bureau 

Film Distributing Co. will release four 
films in July, and will begin produc- 
tion on a fifth. The first package in- 
cludes "The Half Pint" and "Bronco 
Fury," the latter a color featurette 
filmed in Texas. At the end of July 
"Beyond the Time Barrier" and "The 
Invisible Snatch" will be released. 

MCP will go into pre-production on 
"The Brat" with a tentative starting 
date on July 27, in Louisiana, to be 
filmed in wide screen and color. 

Handles 'Magic Flame' 

Columbia Pictures has retained 
Constance Hope to handle the long- 
range promotion on the personalities 
and music of William Coetz' "A Mag- 
ic Flame," it was announced. 

New Licensing Law 

Special to THE DAILY 

ALBANY, N.Y., July 1-Expressing 
"amazement at the decision" by the 
U.S. Supreme Court in the "Lady 
Chatterley's Lover" case and inabil- 
ity to "comprehend the reasoning of 
the learned judges," Assemblyman 
Joseph R. Younglove, chairman of the 
Joint Legislative Committee on the 
Publication and Dissemination of Of- 
fensive and Obscene Material, said 
today his group would confer with 
the State Education Department and 
the attorney general's office on the 
possibility of amending the present 
licensing law. 

Younglove, Johnstown Republican, 
stressed, "there is no urgency on our 
part. Changes could not be proposed 
before the next regular session of the 
legislature, in January." 

Will Study Ruling Closely 

The joint committee will study the 
decision, with its six opinions; will 
then ask the Education Department 
and the attorney general whether 
they think amendments should be 
made to the statute, Younglove add- 
ed. His formal statement declared: 

"I certainly do not agree with 
them." (The Supreme Court judges.) 

"This," it continued, "may be a 
good legal interpretation of the law, 
but it does not make good common 
sense to me. Perhaps we need less 
law and more sense." 

"I am alarmed," concluded 
Younglove's statement, "lest our 
quest for freedom causes us to de- 
stroy that freedom which we have 
cherished so dearly, but which is 
gradually being undermined by those 
who would overstep all bounds, per- 
haps for selfish monetary gains." 

Has Lauded the Division 

Younglove explained that until the 
Supreme Court decision has been 
thoroughly analyzed, it would not be 
possible to appraise the precise ef- 
fect on the operations of the State 
Education Department motion pic- 
ture division. He has frequently com- 
mended the division, as has James 
A. Fitzpatrick, counsel to the joint 
committee and its former chairman. 
The committee's annual report, sub- 
mitted March 24, likewise praised 
the division, quoting extensively from 
a statement by director Louis M. 

Assemblyman Luigi R. Marano, 
Brooklyn Republican, who for three 
years has be«n co-sponsor of a bill 
requiring the motion picture division 
to classify pictures, and theatres to 
advertise the classifications, said: "I 
think the Supreme Court decision is 
not in conformity with the principles 
as enunciated by the law in New 
York State. It is the primary purpose 
of the state to protect the people 
from motion pictures which would 
corrupt morals." 

To Fete Jean Servais 

Jean Servais, French star of "Rififi" 
and "He Who Must Die," was hon- 
ored at a cocktail reception party 
yesterday by the French Film Office. 

{Continued from page 1) 
Flick, ex-director and present exej 
tive assistant to state education cq| 
missioner James E. Allen, Jr., s\\ 
that London "would hardly seek! 
license if he thought the entire l\ 
had been struck down." I 
Pending receipt of a copy of I 
decision in which six opinions i, 
understood to have been written ai 
close study of it by Dr. Charles 
Brind, Jr., counsel for the rege; 
and the education department, 
future scope of the Motion Pictn: 
Division's power will not be p: 
cisely determined. 

It is assumed here that secti^ 
122-A, added by the legislature j 
1954, has been ruled invalid as I 
"ideas" in what constitutes "immoral 
This amendment, introduced by Sej 
ator Earl W. Brydges and Assemblj 
man James A. Fitzpatrick, prohibit 
the showing of motion pictures thi 
present "acts of sexual immoralit] 
perversion or lewdness as a desirab, 
acceptable or proper pattern of h 

Divided Five-to-Four 

A five-man majority held this po 
tion of the law unconstitutional. Tl 
four other members joined on narrow 
er grounds. 

The majority's ruling does not a 
feet the right of New York or aij 
other state to prevent the screeniiJ 
of pornographic scenes, according : 
the interpretation here. The opiniq 
was expressed that press associatic 
stories erred in certain respects. 

"Proof of the complexity of tl 
issues raised by 'Lady Chatterle\ 
Lover'," commented Flick, "is th 
fact the state court of appeals spl 
4-3 on the regents' findings the filii 
should be banned, and that five sen 
arate opinions were written. The U.s| 
Supreme Court dividing five to fouj 
on the unconstitutionality of one seq 
tion of the licensing law, and si 
opinions were written. This was m 
an "open and shut" case, as censo^ 
ship opponents had claimed." 

Pennsylvania Censor Bill 
Hit By 2 N. Y. Legislators 

ALBANY, N. Y., July 1-"I ai? 
opposed to the basic concept of pre! 
censorship, whether it be the require 
ment that a motion picture be suIt 
mitted for licensing prior to public 
showing, or immediately after tin 
first public exliibition— such as is projj 
posed in a bill pending in Pennsyl-Ii 

So declared Assemblyman Bentiei 
Kassal, Democrat-Liberal of New 
York City, today. 

Kassal continued: "I feel that tin 
legislature should enact specific aiic 
limited criteria in appropriate areas 
such as obscenity. The courts shouli 
thereafter determine if there be : 
violation of this." 

Assemblyman Daniel Kelly, Man- 1 
hattan Democrat-Liberal, and As-j 
semblyman Luigi R. Marano, Brook ' 
lyn Republican, also questioned tin 
wisdom and justice of the proposed! 
Pennsylvania statute, insofar as i:| 
would hold an exliibitor responsibleJ 
for proving a film was not obscene ! 







deferred char 

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TIME at 

point oforigin- 


JUNE 23, 1959 



CURRENTLV PLA^^G THE .0 m ^^^^ ^^^^^ 

r:^^^^^^^^^^^^^^^ BERTP.OSH 




Motion Picture Daily 

Thursday, July 2, 19 



Two U.S. Actresses Honored 

Deborah Kerr and Susan Hay\%'ard 
have been honored with Italy's top 
acting awards, the Da\'id di Dona- 
tello plaques. Miss Kerr was cited for 
her performance in Hecht-Hill-Lan- 
caster's "Separate Tables," while Miss 
Hayward received a special a\\'ard 
out of competition for her portrayal in 
Figaro's "I Want to Live." Both films 
are distributed by United Artists. 

Founds 'Comedy College' 

Jerry Lewis, starring in Hal Wallis' 
"Visit to a Small Planet' for Para- 
mount, has estabhshed the Jerry Lewis 
Comedy Workshop devoted to devel- 
oping the comedy talents of unknown 
actors. Assisted by Ron Carter, Lewis 
holds classes in the teclmiques of pro- 
voking laughs. 


Circuit Plugs Miss Lynley 

Fox West Coast theatres this week 
%vill start running the special Carol 
Lynley "new star featurette" in 30 
theatres throughout Southern Cali- 
fornia. Following this run, the 30 prints 
will then be moved to a second group 
of as many theatres. Additionally, lob- 
by displays help to promote the actress 
and her forthcoming 20th Centurv- 
Fo.x pictures, "Blue Denim" and "Hol- 
iday for Lovers." 


UA in Tie with Pocket Books 

United Artists and Pocket Books, 
Inc. have set a major book promotion 
in behalf of Harbel Productions' "Odds 
Against Tomorrow," starring Harry 
Belafonte, Robert Ryan and Shelley 
Winters. The new edition of the Wil- 
liam McCivern novel will be pub- 
lished two months before the film's 
national release date. More than 350,- 
000 copies giving full credits for the 
UA suspense drama and featuring 
scene stills from the production, will 
be distributed to leading book and 
department stores. 

Drew Again Will Head 
Miss. Theatre Owners 

Special to THE DAILY 

BILOXI, Miss., July 1. - The 
Mississippi Theatre Owners Associa- 
tion, newest regional unit of Theatre 
Owners of America, will be headed 
again in 1959-60 by George Davis 
of Drew, Miss. The Mississippi unit, 
which ended its two-day convention 
at the Buena Vista Hotel in Biloxi, 
Miss., yesterday, by voting the affilia- 
tion with TOA, re-elected Davis for 
another term. 

Others elected were northern vice- 
president— B. F. Jackson of Ruleville; 
central vice-president— A. L. Royal of 
Meridian; southern vice-president- 
Stan Taylor of Natchez, and secre- 
tary-Ed Ortte of Gulfport. 

Tex. Drive-ins 

{Continued from page 1) 
this past spring and conferring with 
sales managers. Doak said it was a 
matter of convincing sales managers 
of the increased status of the dri\'e- 
in in the industry which has been 
growing steadih' the past few years. 

At Weisenburg Theatres, booker 
Harold Brooks said thev were verv 
pleased for their two Dallas drive- 
ins. And in Wichita Falls, their thea- 
tres were already enjoying the bene- 
fits of the 31-dav clearance. 

General consensus of drive-in own- 
ers all over town was that the new 
edict represented a long overdue 
acknou'ledgement of the prestige of 
the drive-in in the industry. 

Legion Rates 

(Continued from page 1) 
ject matter of this film (rape) is so 
explicitly and frankly detailed is 
judged to exceed the bounds of moral 
acceptability and propriety in a mass 
medium of entertainment." 

A Separate Classification is given to 
certain fibns, "while not morally of- 
fensive in themselves require some 
analysis and explanation as a protec- 
tion to the uninformed against wrong 
interpretations and false conclusions." 

Documentary on Israel 
Completed at Warners 

From THE DAILY Bureau 

HOLLYWOOD, July 1. - "Is- 
rael," a half-hour documentary mo- 
tion picture on that country, is being 
completed at ^Varner Bros. Studios. 
Edward G. Robinson is the star and 
narrator of the CinemaScope-Techni- 
color film. Jack L. \\'arner, president 
of Warner Bros., pro\'ided the facili- 
ties of the ^^'arner studio for editing 
and scoring the film, which was pho- 
tographed bv Nissim Leon of Israel 
and directed by Sam Zebba. The 
story and commentary was written 
by Leon Uris. 

The film, depicting life in modem 
Israel as well as sites of Biblical his- 
tory, is sponsored by the Israel Bond 
Organization and the State of Israel. 

Bagnall Named Head 
Of M.P. Relief Fund 

HOLLYWOOD, July 1. -George L. 
Bagnall has been reelected president 
of the Motion Picture Relief Fund 
for fourth consecutive year. Other of- 
ficers reelected were: Albert Hilton, 
Otto Kruger, Sol Lesser, Valentine 
Davies, vice-presidents; E. L. De Pa- 
tie treasurer, and Wilma Bashor, ex- 
ecutive director. 

/. Briskin Rejoins Col. 

HOLLYWOOD, July 1. -Follow- 
ing the recent buy-out of Briskin 
Productions, Irving Briskin has re- 
joined Columbia Pictures as a full- 
time employee charged with the re- 
sponsibility of administering the West 
Coast activities of Screen Gems, the 
Columbia TV subsidiary. 


Samuel Goldwyn, Jr., will be one 

of the principal speakers at tlie tliird 
annual Southern Writers Conference 
which will be held the week of Aug. 2 
at the Georgia Center for Continuing 
Education under sponsorship of the 
Uni\'ersity of Georgia. 


Otto Jorgensen, owner of the Main 
Theatre, Garland, Utah, has enrolled 
his operation in Theatre Owners of 
America, and in the TOA affiliate, the 
Mountain States Theatres Associa- 


Dave Davies has rejoined the Para- 
mount studio publicity department as 
national magazine contact, replacing 
Lindsay Durand, who has resigned. 
Davies, former magazine planter for 
Columbia, recently has handled units 
at Paramount. 


Joe Archuletta, formerly assistant 
manager at tlie Paramount Theatre, 
Denver, has joined the Atlas circuit 
tlrere to manage its Oriental Theatre. 

A. Leo Ricci, owner of the Capitol 
Theatre, Meriden, Conn., has been 
elected president of the Meriden 
Lions Club. 


Miran Jenette has taken over the 
lease and reopened the Morristown 
Drive-in Theatre, Morriston, O., 
being served by Herbert Horstemeier 
Bookincr Service. 



Mrs. Alfred Alperin, wife of the 
general manager of the Meadows 
Drive-in Theatre, Hartford, has be- 
come associated witli Hartford in- 
terests in ownership and operation of 
the Moodus Pines Hotel, Moodus, 
Conn., functioning as co-manager of 
the summer resort establishment. 

Great Plaim 

^Underworld' for Fuller 

HOLLY^^'OOD, July 1-Samuel 
Fuller's second Globe Enterprises 
production for Columbia Pictures re- 
lease will be "Underworld, U. S. A.," 
based on the seriahzed story by 
Joseph F. Dinneen, which appeared 
in the Saturday Evening Post. The 
property was acquired from Ray 
Stark, who retains an interest in the 
picture. Fuller will write the screen- 
play as well as produce and direct 
the picture, which has an Oct. 5 start 

Museum Hikes Rates 

The Museum of Modern Art here 
has increased its admission rates from 
75 cents to 95 cents, William 
A. M. Burden, president, announced. 
The increase will make it possible 
for the institution, which has no 
government subsidy and is entirely 
dependent on annual contributions 
from the general public, to maintain 
its 7-day a week program of changing 
exhibitions and film showings, he saicl. 

( Continued from page 1 ) 
for three pictures that have bei 
tentatively selected for emphasis 
the next three months. The films ar 
for July, "A Private's Affair" (20 
Century-Fox); for August, "Yello\ 
stone Kelly," (Warner Brothers), ai 
for September, "Wonderful Countr\ 
(United Artists). 

Plans were laid to use press, T 
and radio to attract public intere 
in these films in the Great Plaii 
area. There will be an attempt to se 
these pictures to the young market o 
the basis of the .young names appeal 
ing in the pictures. 

Pleased with Product 

Those present at the meeting e^ 
pressed pleasure in the picturt 
scheduled to be released in the ne^ 
few months. The opinion was e> 
pressed that the list of picturt 
scheduled for release for the next si 
montlis looked better than anythin 
seen in the last couple of years. 

Tlie different exchange areas ar 
considering separate but integrate< 
advertising campaigns. 

Gruenberg Named 

(Continued from page 1 ) 
the Gross-Krasne-Sillerman, Inc., or 
ganization ^\'as acquired by NTA 
Gruenberg was a vice-president o 
G-K-S. He has an extensive back 
ground in motion picture distribu 
tion, having been associated witi 
RKO Radio Pictures, where he start' 
ed as a salesman and then became 
through various promotions. New 
York metropolitan division manager 
He also was responsible for haisoii 
witli outside producers and acquisi- 
tion of independently-produced fea- 
ture films. 

45 Dates for 'Circus' 

LOS ANGELES, JuK 1. - Allied 
Artists is readying a saturation open- 
ing engagement in at least 45 Los 
Angeles area theatres for "The Big, 
Circus" on Wednesday, Aug. 5. 

Special 'Movie Memo' 
Prepared for Editors 

Ernest Emerling, vice-president of 
Loew's Theatres in charge of adver- ' 
tising and publicity, has made up a 
special "Movie Memo," in addition 
to the bi-weekly editions, containing 
six by-lined star interviews for editors 
that can be used to fill their columns 
during their vacations. The interviews 
include features by Eva Gabor ("It 
Started With A Kiss"); Joanna Barnes 
("Tarzan, The Ape Man"); Alfred 
Hitchcock ("North By Northwest"); 
Martha Scott ("Ben-Hur"); Charlton 
Heston ("Ben-Hur") and Shirley Mac- 
Laine ("Ask Any Girl"). 

Each feature is accompanied bv 
art. "Movie Memo"' has been pub- 
lished by Loew's Theatres since 1945, 
and is a service to editors, columnists 
and commentators. 

rhursday, July z, lyoa 

Motion Picture Daily 






\A Jints 

lew Drive-ln Announced 
is One Theatre Demolished 

I Special to THE DAILY 

PONTIAC, Mich., July 1-As one 
leatre is being demolished in this 
[twn announcement comes of plans 
ii build a new drive-in theatre at 
cost of $500,000. The theatre giving 
^ay to a parking lot is the 34-year- 
d Orpheum, once the town's "lux- 

The new drive-in is to be built by 
Iton Samuels' Miracle Mile Corp. 
id will be called the Miracle Mile 
rive-In. Construction begins im- 
e'diately and an opening is set for 
iptember. The drive-in will be 
|uipped for 70mm projection in ad- 
tion to standard and can accom- 
odate 1500 cars. Location is ad- 
pent to the Miracle Mile housing 
,velopment. Samuels also operates 
e Pontiac and Jackson drive-ins. 

se of Non-Theatrical 
Urns Seen Increasing 

The production of films for non- 
;atrical use, and the sale of audio- 
ual equipment for the showing of 
:h. films is increasing steadily, ac- 
cding to an article in the June issue 
' the Society of Motion Picture and 
Revision Engineers Magazine, which 
out that the dollar value of such 
ins and equipment produced last 
lir reached $225,000,000. 
ttrotal investment in non-theatrical 
m since the end of World War II 
)S been 2.5 billion dollars the article 

The six major users of non-theatri- 
i films and equipment and their ex- 
tiaditures last year are: (1) business 
i industry, $150,000,000; (2)gov- 
iment— federal, state and local— 
1000,000; (3) educational groups, 
^,000,000; (4) reh gious groups, 
'5,000,000; (5) civic, social welfare 
i recreational groups, $8,000,000, 
'1 (6) medical and health groups, 

BPC Trading Profit in 
Ig Increase for Year 

From THE DAILY Bureau 

^ONDON, July 1. - Associated 
|tish Picture Corp. had a trading 
fit of £5,434,722 for the year end- 
i, March 31 as compared with £3,- 
iJ,|994 in the previous year. Credit- 
;in large part was the company's 
'vision operations. 
Jet profit for the current year was 
^,302,825 as compared with 
|, 132,157 in the previous year. 

I' Acquires 'Sapphire^ 

^^niversal Pictures and the Rank 
'anization have concluded arrange- 
•its for Universal to handle the 
ted States distribution of the Mi- 
sl Relph and Basil Dearden pro- 
tion, "Sapphire," in Eastman 
or, it was announced by Henry H. 
■tin, general sales manager of 
versal. An early fall American pre- 
_re is being planned. 

Report Wide Use of B-B Radio Records 

{Continued from page 1) 
will open a 10-week business build- 
ing campaign involving saturation 
use of the Compo record of songs 
and jingles on Monday. 

Radio station WVNJ, (620 on the 
dial) operated by the Newark News, 
cooperating with New Jersey ex- 
hibitors, is playing the record free 
of charge several times daily the re- 
mainder of this week so that exhibit- 
ors may see how it operates. 

Meanwhile, additional orders for 
the record are pouring into the 
Compo offices from exhibitors from 
Texas to the Canadian border. 

New York's metropolitan campaign 
was approved in a telephone canvass 
of members of the Metropolitan 

Motion Picture Theatre Association 
and the Independent Theatre Owners 
Association. In order to take ad- 
vantage of the early July opening 
date for use of the record, it was 
stated that time did not permit call- 
ing a meeting of all metropolitan ex- 
hibitors to allow for more extended 
discussion and preparation of radio 
campaign plans. However, all ex- 
hibitors who were approached were 
enthusiastic about the plan, it was 

The metropolitan radio broadcasts 
are under the supervision of Charles 
Call, Ernest Emerling, Martin Levine 
and Harry Mandel, working in con- 
junction with the advertising firm of 
Donahue & Coe. Cost of the radio 

Woodmount Takes Over 
Fox Theatres from NT 

Special to THE DAILY 

DETROIT, July 1 - The Wood- 
mount Corp, owners of the down- 
town Fox Theatre here, is taking over 
operation of the house from National 
Theatres, it was learned here today. 
National has leased the house for the 
past 20 years. 

National is lending managing di- 
rector Robert Bothwell to Wood- 
mount for 60 days. He will continue 
to function as manager and book for 
the 5,100-seat theatre, largest in 

Circle Theatre, Bronx 
Under New Operation 

Interstate Theatres, Inc., Seymour 
Selig, president, operators of houses 
in the metropolitan area, has ac- 
quired a long-term lease on the 800- 
seat Circle Theatre in the Bronx, 
from Lane Management Corp., own- 
ers. The new lessee will install new 
seating and projection equipment, 
and will redecorate the house. 

The firm of Berk and Krumgold 
was the broker in the deal. 

Wometco Dividend 

MIAMI, Fla., July 1-The board 
of directors of Wometco Enterprises, 
Inc., this week voted a quarterly divi- 
dend of 17y2 cents per share on the 
company's Class A common stock. A 
quarterly dividend of 6V2 cents per 
share was voted for the class B stock. 
This dividend will be paid Sept. 15 
to stockholders of record as of Sept. 
1, and will be the second such quar- 
terly dividend since the public issu- 
ance of Wometco Enterprises, Inc., 
stock in April of this year. 

A A Duo to Open 

HOLLYWOOD, July 1-Allied 
Artists kicks off its war action combo, 
"Surrender — Hell," and "Battle 
Flame," with a three picture engage- 
metn in the San Diego area July 29. 
Theatres booked are the Cabrillo, San 
Diego; the Big Sky Drive-in, Chula 
Vista, and the Alvarado Drive-in, La 

MBS Files Voluntary 
Bankruptcy Petition 

A petition under chapter 11 of the 
Federal Bankruptcy Act was filed 
here voluntarily yesterday by the 
Mutual Broadcasting System, Inc., 
which hsted $3,195,207 in liabifities 
and $579,607 in assets. The petition 
seeks to set up a plan to pay ofl^ more 
than 200 creditors of the company 
and to continue its business. 

Owner Robert F. Hurligh states in 
the petition that the broadcasting 
company's volume of business was 
too low for the cost of operations. 
Listed among the many creditors are 
American Telephone and Telegraph, 
over $500,000; RKO Teleradio over 
$125,000; and major baseball clubs, 
over $250,000. 

'Nun's Story' a Hit 
In Seven Engagements 

Warner Bros.' "The Nun's Story" 
has registered box-office grosses 
matching or surpassing the business 
for "Sayonara" and "Auntie Mame" 
the company's two top releases, in 
each of seven pre-release engage- 
ments across the country, the com- 
pany reported yesterday. In its world 
premiere engagement at Radio City 
Music Hall, the film is heading to- 
ward a second-week gross of more 
than $180,000, with $130,529 
amassed in the first five days of the 
second week. 

At the Paramount Theatre in Hol- 
lywood, a $25,000 week is expected 
on the basis of a $19,539 gross in the 
first five days. The first five days at 
the Michigan Theatre in Detroit 
brought a gross of $20,380, with a 
$26,000 week indicated. In Wild- 
wood, N. J., a five-day figure of $7,- 
385 at the Casino Theatre indicated 
an $11,500 week. In six days at the 
Randolph Theatre in Philadelphia, 
the film racked up a $28,564 gross, 
with a $32,000 week expected. At the 
Metropohtan Theatre in Boston, the 
film scored a $27,988 gross in four 
days, including a record-breaking 
$9,255 Sunday. The four-day figure 
at the Roxy Theatre in Atlantic City, 
N. J., was $7,189, with a $12,000 
week estimated. 

program is $1,.500 per week for 10 
weeks. Each first run neighborhood 
theatre is being asked to contribute 
$10 a week for 10 weeks, or $100 
for the 10-week period. 

The 30-second songs and jingles 
prepared for the industry's business 
building campaign will furnish the 
source of material for the radio pro- 
grams. Tagged to each record will be 
a 30-second plug of the top features 
finishing up, starting and coming over 
the first run neighborhood theatres, 
so that a total of six films will be 
plugged on each announcement. 

Four N. Y. Stations Slated 

In the first week of the New York 
campaign the record will be played 
over stations WNEW, WABC, WINS 
and WMGM. In addition, Compo 
records will be used on other out- 
lying stations for which radio time 
already has been contracted. 

In order that all exhibitors with- 
in the WVNJ station's listening area 
who have not yet heard the records 
may have an opportunity to hear and 
evaluate them in actual use, Compo 
made public the following time 
schedule at which the records may 
be heard today and tomorrow: 10:38 
and 11:49 A.M. and 12:50, 1:39, 2:59 
and 3:48 P.M. On Saturday the 
schedule calls for the Compo songs 
and jingles to be played at 10:27 
A.M. and 12:49, 1:49, 2:26 and 3:16 
P.M., and on Sunday at 10:27 A.M. 
and 12:16, 1:15, 2:27, 3:16 and 4:17 
P.M. Station WVNJ may be timed in 
on 620 on the radio dial. 

Jersey Allied Aided 

The WVNJ promotion was ar- 
ranged through the efforts of Sidney 
Stern and Dick Turteltaub, president 
and secretary, respectively, of the 
Allied Theatre Owners of New Jer- 
sey; Bruno Kern of the Eastern 
Drive-In Circuit and Edgar Goth of 
the Stanley Warner Theatres, in co- 
operation with Ivon Newman, WVNJ 
station manager. 

In addition to participating in the 
New York metropolitan promotion, 
Harry Mandel, vice-president and ad- 
vertising director of the RKO Thea- 
tres, has ordered 24 additional records 
for use of the out-of-town theatres 
in that circuit. Orders for the Compo 
records also have been received from 
the Toledo Theatre Association, the 
Martin Theatres of Georgia and the 
Interstate Theatres of Texas, which 
has ordered 12 records for use of 
theatres in Dallas, San Antonio, 
Houston, Forth Worth, Austin and 
Galveston. Individual records also 
have been ordered by exhibitors in 
Frankfort, Ky.; Kalispell, Mont.; and 
Roswell, N. M. 

McCarthy Urges Speed 

Inasmuch as the current records 
are only available for use for a 13- 
week period, beginning July 1, Mc- 
Carthy has requested that all ex- 
hibitors desiring to participate in the 
program rush their orders in order 
to assure prompt delivery. 

Flash! Aii-Time 
opening day 
record af Pilgrim 
Theatre, Boston 

^mmrr^ '''''' 

^ ■ ■ ■■ 




VOL. 86, NO. 3 



ISLRB Rulings 

MGA Is Victor 
In Two Labor 
Dispute Cases 

Upheld on Elections And 
Enforcing of Union Shop 


WASHINGTON, July 5-The Mu- 
sicians Guild of America won two 
important victories in cases pending 
before the National Labor Relations 

A three-man board panel upheld 
the Guild's request for representation 
elections among musicians employed 
b)' independent producers, sustaining 
bargaining units just about along the 
lines the Guild requested. 

An N.L.R.B. trial examiner simul- 
taneously ruled the Guild had a right 
to enforce union shop provisions in 
its contract with major producers and 
dismissed unfair labor charges 
{Continued on page 6) 

Camden Not Affected by 
S.C. Sunday 'Blue laws' 

Special to THE DAILY 

CAMDEN, S.C, July 5-Camden 
theatre operators need not fear state 
"blue laws", if they open for business 
on Sundays. Daniel R. McLeod, state 
attorney-general, has ruled that a 
Kershaw County law permitting Sun- 
day movies in the county has never 
been repealed. 

According to Mr. McLeod, it seems 
that the Kershaw County Legislative 
(Continued on page 2) 

John Adler, Formerly 
Wis. Allied Head, Dies 

Special to THE DAILY 

MARSHFIELD, Wis., July S.- 
John T. Adler, former president of 
AlUed Independent Theatre Owners 
of Wisconsin and a member of the 
current board of directors, died sud- 
denly Thursday night on a golf course. 
He is survived by his wife. Rose, and 
two daughters, Anne and Elizabeth. 

Adler, who celebrated his 50th 
year in show business last October, 
owned the new Adler Theatre and a 
drive-in here, as well as the Adler at 
Neillsville and the Palace at Waupaca. 

See New Pa. Censorship Bill Meeting 
Objections of Law Just Struck Down 

Special to THE DAILY 

PHILADELPHIA, July 5-Sponsors of a new proposed Pennsylvania censor- 
ship law which has passed the state senate and gone to the house for action 
said at the weekend they believe the bill will meet the objections on which a 

: previous law fell late last week. 

On Thursday commonwealth and 
municipal authorities lost the last 
legal weapon they have had to use 
against allegedly indecent films or 
'"live" performances when the Penn- 
sylvania Supreme Court rule invalid 
(Continued on page 6) 

Would Aid States 
On Film Censorship 

From THE DAILY Bureau 

WASHINGTON, July 2-Senate Ju- 
diciary Committee chairman Eastland 
(D., Miss.) and four other Demo- 
cratic senators proposed a Constitu- 
tional Amendment to strengthen the 
right of states to censor films. 

The proposal, Eastland said, was 
designed to "correct" last Monday's 
(Continued on page 6) 

Mullin Renamed to Head 
N.E. Allied Theatres 

Special to THE DAILY 

BOSTON, July 5-Martin J. Mullin, 
president of New England Theatres 
Inc., was reelected president of Allied 
Theatres of New England, an unaf- 
filiated exhibitor organization of 200 
theatres in this area, at the annual 
election of officers held here. Robert 
M. Sternburg, who succeeds Mullin 
as president of New England Theatres 
(Continued on page 6) 

Md. Censors Studying 
Supreme Court Ruling 

Special to THE DAILY 

BALTIMORE, July 5-Important 
elements of Maryland censorship law 
may have been stricken by the Su- 
preme Court ruling on "Lady Chatter- 
ley's Lover," according to C. Morton 
Goldstein, chairman of the Maryland 
(Continued on page 2) 

Disney, British Firm 
Co-Own RKO Japan, Ltd 

From THE DAILY Bureau 

LONDON, July 5-The British Film 
Producers Ass'n. has confirmed that 
its British Commonwealth Film Corp. 
is now half owner with Disney Pro- 
ductions of RKO Japan, Ltd., com- 
pany which in the future will handle 
British films imported into Japan. 
(Continued on page 6) 

Magna Will Continue Production of 
Road Show Films at One-a-Year Pace 


Magna Theatre Corp., which has to date produced the film versions of 
"Oklahoma!" and "South Pacific," plans to continue turning out attractions 
of road-show calibre, but at a rate of no more than one a year, stockholders 
of the company were told at their 

company were 
annual meeting here last week. 

"The faster we can get into produc- 
tion, the faster we can pay off our 
debts," A. E. Bollengier, vice-presi- 
dent and treasurer, told stockholders. 
President George P. Skouras empha- 
sized that Magna does not want to set 
any production schedules for itself— 
it wants "one picture deals" and 100 
per cent ownership of any properties 
it decides to make. 

Skouras told Motion Picture 
Daily at the close of the meeting 
that Magna has had an original prop- 
erty in preparation for some time, but 

declined to identify it by name, de- 
claring only that it is an "historical 
epic." Actual production, he said, 
could start in February or March of 
next year. 

At present, Magna's financial for- 
tunes rest primarily on "the extraor- 
dinary success of 'South Pacific' at 
home and abroad," Skouras said. As 
of June 30, 1959, the Todd-AO ver- 
sion of the musical was reported to 
have earned a film rental of $6,200,- 
000 in the U.S. and Canada. In addi- 
tion, the foreign market has earned 
(Continued on page 6) 

Million Deal 

New Directors 
Are Elected 
To Rep. Board 

Statement Due Today; ISo 
Major Policy Change Seen 

New directors were elected to Re- 
public Pictures board last week to re- 
flect the change in working control 
of the company resulting from the 
sale to Victor M. Carter, Los Angeles 
industrialist, and associates of the 
stock holdings of H. J. Yates, mem- 
bers of his family and associates. 

Without explanation, neither Carter, 
who was questioned prior to his de- 
parture for the Coast on Friday, or 
Republic officials would disclose the 
identities of tlie newly elected direc- 
tors, nor those whom they replaced 
on the Republic board. He is believed 
to have named at least five to the 
board of 10, in addition to himself. 

Carter, Republic's new president, 
(Continued on page 2) 

Name Committee on 
Soviet Arrangements 

A five-man committee to supervise 
arrangements for the distribution in 
the U.S. of the seven Soviet motion 
pictures purchased under the film ex- 
change agreement with that country 
was appointed at the weekend by 
Eric Johnston, Motion Picture Export 
Ass'n. president. 

The committee, which was author- 
ized at a recent MPEA board meet- 
ing, includes John P. Byrne, Loew's 
Inc.; Alex Harrison, 20th Century- 
(Continued on page 6) 

MPAA Ad Unit Lauds 2 
For Academy TV Show 

Scrolls expressing the appreciation 
of the Motion Picture Association of 
America's advertising-publicity direc- 
tors committee for their work on be- 
half of the 1959 Academy Awards 
telecast were presented to Sid Blum- 
enstock and Harry K. McWilliams at 
the regular monthly meeting of the 
committee on Thursday. 

Presentation of the scrolls was made 
by Jefl: Livingston of Universal, who 
(Continued on page 2) 

Motion Picture Daily 

Monday, July 6, 195 


^ Pictures' president; Jerry Pick- 
man, advertising-publicity vice-presi- 
dent; and Russell Holman, eastern 
production manager, returned to New 
York from Hollywood at the weekend. 

Joseph E. Levine, Embassy Pic- 
tures' president, and Bill Doll, his 
press agent will arrive in Los Angeles 
today following a 22-city tour on 
behalf of "Hercules." 

Carl Foreman, executive producer 
of Highroad Productions, arrived here 
yesterday from London for a series of 
meetings with Columbia home office 
executives on "The Mouse That 


Richard Carlton, vice-president 
in charge of sales for Trans-Lux Tele- 
vision Corp., will leave here for Chi- 
cago today for a sales conference with 
Jack J. Brown, mid-western division 


Fran Krowitz, secretary of 
Arnold M. Picker, United Artists' 
\'ice-president in charge of foreign 
distribution, left here late last week 
for California for a two-week vaca- 

Republic Directors Elected 

Ezell Takes Over Four 
Texas Indoor Theatres 

Special to THE DAILY 

DALLAS, July 5-Claude Ezell & 
Associates have taken over four in- 
door theatres in the lower Rio Grande 
Valley formerly owned by R. N. 
Smith of Mission, Tex. The theatres 
are the Border and Mission in Mis- 
sion, Texas in Raymondville, and Pio- 
neer at Falfurrias. 

The new management is seeking 
for the theatres in Mission first run 
releases on the same basis as theatres 
in Mc Allen. The two cities are about 
six miles apart. 


Increase your Concession 
Sales to an all-time high 
with 4 Brand-New Full-Color 
Animated and Narrated 




( Continued 

said a statement would be issued to- 
day. He also declined comment on de- 
tails of the stock transaction and on all 
questions concerning executive changes 
in the company and his future poli- 

It was learned, however, that con- 
trary to earlier reports, only the 
Yates' and associates' common stock 
holdings were involved in the sale. No 
preferred stock or debentures, as orig- 
inally reported, were included. Thus, 
the cash involved in the transaction 
amounted to about $4,000,000, rather 
than the earlier reported $7,000,000, 
inasmuch as it was rehably learned 
that about 400,000 shares of common 
in all changed hands at close to the 
then prevailing market price of around 
$10 per share. 

It was also learned that contrary to 
first reports, the stock holdings of 
Ben Goetz in Republic were not a 
part of the sale. 

Yates and William Saal, his assist- 
ant, also left for the Coast on Friday. 
Yates, in the new post of board chair- 
man, will continue at the studio. His 
contract with the company, under- 

from page 1 ) 

stood to have several more years to 
run, remains in force. 

Associates of Carter's said they 
doubted any major change in Repub- 
lic operating policy, such as a return 
to theatrical film production, would 
be instituted by the new company 
head. As a rental lot for television 
film producers. Republic is operating 
in the black and its principal subsid- 
iaries. Consolidated Fihn and Con- 
sohdated Moulded Products, are do- 
ing well. 

Also, it was pointed out, a return 
to theatrical film production could 
mean accountabihty to Hollywood 
guilds and unions for a share of pro- 
ceeds from the sale of RepubUc's post- 
1948 film library. 

It was suggested instead that Carter 
might be expected to liquidate cer- 
tain company assets no longer in a 
productive or essential category. Some 
noted that Republic has large and 
valuable real estate holdings which 
Carter, as an experienced realtor, 
might be expected to turn over, as 
Universal and 20th Century-Fox have 
done with studio real estate. 

MPAA Lauds P"- B'" ^ould Pemit 

Sunday Films' Petition 

(Continued from page I ) 
was presiding in the absence of chair- 
man Charles Simonelli. 

Blumenstock and McWilliams di- 
rected the advance promotion and 
publicity for the Academy Awards 
telecast nationally; McWilhams tak- 
ing over when Blumenstock left to 
join Embassy Films as advertising- 
publicity head. 

Camden Not Affected 

( Continued from page 1 ) 
delegation repealed the wrong law in 

"The delegation moved to repeal 
the 1949 statute in 1951, but the law- 
makers took action on the wrong 
statute," the attorney-general declared. 

McLeod, commenting on the cur- 
rent controversy, pointed out that 
State "blue laws" forbid paid amuse- 
ments on Sundays unless local laws 
to the contrary are passed in the 
South Carohna General Assembly. 

As noted, Kershaw legislative ac- 
tion came after the county had voted 
to abide by the "blue laws." 

Camden City Council, in view of 
the attorney-general's ruling, has given 
the green light to Sunday movies "here. 

Free 'Five' Trailers 

Two Technicolor teaser trailers for 
"The Five Pennies" have been pre- 
pared by Paramount as part of the 
all-out promotion push on the Dena 
Production. The trailers are free to 
exhibitors throughout the country. 

Special to THE DAILY 

HARRISBURG, Pa., July 5-Penn- 
sylvania theatres prohibited from 
showing movies on Sunday by cen- 
tury-old "blue laws," would be per- 
mitted to operate on the Sabbath by 
local petition under the terms of a 
bill introduced in the State Senate 
here, it was learned today. 

John G. Broumas, official of the 
Theatre Owners of America, and 
chairman of the newly organized 
Pennsylvania Motion Picture Associa- 
tion, disclosed that Senate Bill No. 
921, co-sponsored by state Senators 
Van Sant of Allentown, and Camiel, 
Silvert and minority leader Weiner' 
all of Philadelphia, was introduced 
last Wednesday and referred to the 
Senate Law and Order Committee 
headed by state Senator Douglas El- 
liott of Chambersburg. 

Broumas Describes Provisions 

Broumas said that Bill 921 amends 
the laws governing the operation of 
motion picture theatres in Pennsyl- 
vania to permit Sunday operation in 
any municipality where 20% of the 
registered voters petitioned for Sun- 
day movies. The present regulations 
permit Sunday operation only after a 
referendum which would require ap- 
proval by a majority of voters. 

'Soldiers' Big $51,000 

United Artists' "The Horse Sol- 
diers" completed its first week at 
the Astor Theatre Friday with a huge 
gross of $51,000. 

blue denim" 

Md. Censors 

(Continued from page 1) 
state board of motion picture censors. 
He said he has asked Maryland's at- 
torney general Ralph Sybert for a de- 
cision as to whether portions of the 
law should no longer be applied to 
motion pictures submitted for li- 

The language of the New York law 
ruled unconstitutional by the Supreme 
Court is similar to that of the Mary- 
land law on the subject matter of 
"sexual immorality," Goldstein said. ( 
Moreover the same general language '' 
is used in the section of the Mary- j 
land law ruling out films that tend 
to "incite to crime." Goldstein also 
asks whether that section "prohibits 
the advocacy of an idea, which the . 
Supreme Court rejects as an uncon- ! 
stitutional prohibition." 

Two Criteria Would Remain 

Should the court's decision be ap- 
plied to the sections cited by Gold- 
stein, the state apparently would be 
left only with obscenity and pornog- 
raphy as criteria for withholding a 

S^J^^'ir^^^^^^^ P^''^^^^'''^^^^^ l^-l- Mana^^^T^Sn^Tr^I^i;;;!-^^ News Edito? 

Monday, July 6, 1959 

Motion Picture Daily 

Cteating Excitement tot an 

Exciting Hitchcock Picture 

k LL signs point to MGM's promotional campaign on Alfred 
l\ Hitchcock's "North by Northwest" reaching in all direc- 
tions of the compass. Like the Technicolor film itself, 
J which ranges from the skyscrapers of New York to the cliffs of 
T Mount Rushmore, the campaign is one of the most moliile in the 

BMGM record book. 
Approximately 130,000,000 people will be reading about 
"North by Northwest" in the current national magazines. Ad- 
i vertisements for the VistaVision production will be seen by read- 
llers of Life, True, McCalls, Cosmopolitan, Look, Redbook, Satur- 
day Evening Post, Seventeen and True Story. Fan magazine 
readers will also be aware of the dangers involving stars Gary 
Grant, Eva Marie Saint and James Mason via ads in Modern 
Screen, Screen Stories, Movie Life, Movie Stars-TV Close-Ups, 
Motion Picture, Movieland and TV Time, Photoplay, Movie 
World and Silver Screen. 

Director Hitchcock achieves the status of a star in the pre-sell 
of his latest production. His CBS-TV program, "Alfred Hitch- 
cock Presents," will promote "North by Northwest" coast-to- 
coast with a 10-second clip from the film plus an announcement 
about the picture. This promotion will start three weeks before 
the national release and continue for 10 weeks. MGM points out 
that exhibitors will find their local CBS stations most cooperative 
in arranging a mutual promotion that will publicize their pro- 
gram and the playdates. 

MGM and Mercedes-Benz, well known sports car maker, are 
[Continued on following page] 

rWe 11 never tell what happens to 
Gary Grant,but we'll not keep your secret, 
Mr. Hitchcock! We know that making the 
motion picture 'North by Northwest' has 
been your secret ambition for many years. 
We know its breathless chase, from the U.N. 
building in New York to the great stone faces 
of Mt.Rushmore, has never been rivalled in 
screen excitement.We are proud to have 
shared in its making...and believe that audi- 
ences everywhere will agree - it's your best, 
Mr.Hitchcock'-M-G-M Studios. 

The ad mat, above, adaptable to any newspaper use, and the Kroll 
cartoon, below are samples of the imaginative campaign with which 
MGM is backing Alfred Hitchcock's "North by Northwest." 


Motion Picture Daily 

Monday, July 6, 1959 

The sample ads prepared 
by MGM draw on the lo- 
cale and the exciting se- 
quences of the picture. 
The mat belotv and the 
scene still at right are typ- 
ical examples of the tech- 

BREATHLESSLY racing from Manhattan's 
glittering heart to the great 
stone faces of Mount Rushmore ! 

Writttn by ERNEST LEHMAN . TtnAViaoH -technicolor.' 



Creating Excitement 

[Continued from preceding page] 
also using Mr. Hitchcock to their mutual advantage. The promo- 
tion includes newspaper, TV and radio advertising plus addi- 
tional promotions hy factories and dealers. All advertising cen- 
ters around Mr. Hitchcock selecting a Mercedes-Benz for use in 
"North by Northwest." 

Both Hitchcock and Gary Grant are featured in a tieup with 
Realist, Inc., of Milwaukee, makers of the famous Stereo-Realist 
camera. Displays plugging the camera and "North by Northwest" 
will appear in 1,500 photographic stores throughout the U.S. 
Each display credits the picture and features large portraits of 
Grant and Hitchcock. 

As if this was not enough activity for Mr. Hitchcock, he has 
also prepared an unusual radio transcription in which he is 

The exciting climax of the picture takes 
place around and down the face of the 
great stone monuments at Mt. Rushmore 
National Park. At right is the cliff-hang- 
ing climax and below are James Mason, 
Eva Marie Saint and Cary Grant relaxing 
in front of the monuments. 

caught by the interviewer as he tries to capture Eva jMarie Saint'? 
scream on film. 

Since "North by Northwest" deals with a 2,000-mile chase 
across the face of the American continent, it is a natural for local 
tieups with hotels, railroads, airlines and buses. 

Famous hotels seen in the picture include the Plaza, New York; 
the Ambassador-East, Ghicago, and the Sheraton-Johnston. Rapid 
Gity, S.D. 

MGM thinks so highly of the exploitation possibilities of 
"North by Northwest" that it is conducting a giant theatre man- 
ager contest on behaH of the picture. Two sets of cash prizes, 
each beginning with a top award of $500, wiU be presented for 
the best campaigns by managers, one set for large and one for 
small situations. A committee of judges composed of representa- 
tives of the trade papers and MGM will make the final selections. 
The contest closes December 31, 1959. 

Monday, July 6, 1959 

Motion Picture Daily 


Cooperative merchandising tie-ups suggested by the picture are exploited fully in the 
pressbook and in the campaigns arranged by MGM. Below is a 24 sheet utilizing the 
Mercedes Benz tie-up and at right is a display arranged by Stereo-Realist cameras. 




- ..„^,.,!: 


Loew^s Theatres Looks 
jXlorth by Northwest 


Vice-president, Loew's Theatres, Inc. 

VEN after you've seen a picture at a screening or a special 
preview, it's a pretty risky business trying to predict what 
it will do at the box office. The film industry woods are 
littered with the sawed-off tree-limbs of myriad prophets who 
Kave seen fit to clamber far out in their praise of this or that 
production. Once in a very great while, though, you get that 
polid, blue-chip feeling about a coming attraction — before a 
screening, even before a cast has been picked. Such is the case 
With respect to MGM's Alfred Hitchcock production, "North By 

' As to the local level exploitation of "North By Northwest," 
we expect that Loew's Theatres' managers are going to toddle off 
with a sizeable hunk of that $2,300.00 in campaign prize money. 
Wherever a distributor has been astute enough to ante up prize 
cash for best campaigns, we've found that the numljer and qual- 
ity of local campaigns has doubled and tripled. This is good 

The hotel and railroad information listed in the MGM press 
book under Exploitation suggest possibly a national contest, the 
prizes in which would be vacation trips for two to Mt. Rushmore, 
with travel by rail and maybe stops in the same hotels used by 
Gary Grant and Miss Saint. To make it a little different, we'll 
probably make this a newspaper contest in which a series of cuts 
from the production stills would be published with a true-or- 
false question box, or perhaps a line of dialogue to be fiUed in, 
based on the action shown in the particular still. 

At Loew's Theatres, we have always found news-stand tack 
cards an effective way of cashing in on magazine slants. In this 
case, cards will tie in Hitchcock's Mystery Magazine with "North 
By Northwest" at Loew's. 

The Hitchcock recording of "Music To Be Murdered By" (Im- 
perial Records) will doubtless suggest a record-store and theatre 

tie-up in which the store will set up a window advertising the 
film at Loew's, and the theatre will put in a lobby display con- 
sisting of "North By Northwest" setpiece behind which a hidden 
record player plays the actual record. In addition, co-op ads fea- 
turing the record and plugging the picture will be planted in 
many situations, and presents of the record to dj's and TV per- 
sonalities by a spooky-sexy beauty will be arranged. We will also 
do a general release thru our Movie Memo (mailed twice a 
month to movie critics around the country) dealing with the 
new 'sick' culture — ie; sick jokes, greeting cards, gifts, etc. 

For the critics and disc jockeys we'll get a novelty house to 
make us a few hundred giveaway compasses — with the dials 
shifted so that the red, North indicator always points to NNW 
instead of magnetic north. An appropriate message to accom- 
pany the item: "Are you lost for something to do tonight? See 
MGM's "North By Northwest." 

Aside from conventional uses as a lobby piece, we think the 
40 X 60 action poster will make an awfully good backing for a 
downtown book store window — plugging mystery stories. 

The Mercedes-Benz tie-up is one that will be a great asset in 
all sizeable towns. We shall ask our men to try to get Gary Grant 
cutouts mounted in the driver's seat in all show room models. In 
some situations, we may even permit the dealer to put a model 
in the lobby, with a sign proclaiming: This is the car in which 
Gary Grant has an exciting adventure in "North By Northwest." 
We'll also attempt to get Mercedes-Benz dealers to take ads tell- 
ing how Hitchcock demanded a particular color scheme for the 
car used in the picture — and how the order was filled. An open- 
ing night stunt could be the arrival of a 'Miss North By North- 
west' — local bathing beauty — in a Mercedes ... or the use of the 
cards to transport critics or dj's to the theatre. 

On the Stereo-Realist promotion, Loew's will try to arrange 
photo contest with a newspaper in which the prizes would be 
Stereo-Realist equipment — pos- 
sibly 'My Favorite Vacation' 
snapshot contest. Also might use 
a candid cameraman with a 
Stereo camera shooting pix of 
downtown strollers. Heads cir- 
cled in groups to receive free ad- 
mission, and a display with built 
in viewer placed out front of 
theatre — asking people to see if 
their photo is used. 


Motion Picture Daily 

Monday, July 6, 195 

Magna Continuing Roadshows 

( Continued 

film rental of $3,700,000. World- 
wide, this amounts to almost $10,- 
000,000, from about 100 theatres. 

The Magna management is confi- 
dent that the musical will easily reach 
$25,000,000 in fibn rentals, from the 
Todd-AO and 35mm versions. Bollen- 
gier said that Magna's 33 per cent 
share of 20th Century-Fox's earnings 
from the latter would be "pure gravy" 
for his company, since the picture's 
entire production and story costs will 
be paid for out of income from the 
Ibdd-AO version. 

Now Playing 160 Houses 

The 35mm edition is now playing 
at about 160 theatres "with results 
that are beyond expectations." Skouras 
said, for example, that nine theatres 
in the New York metropolitan area 
grossed an aggregate of $300,000 dur- 
ing the first week of "South Pacific's" 
engagement. These theatres were doing 
three or four times their normal gross, 
according to Skouras, who cited the 
RKO 58th St. with a $36,000 week, 
the Skouras Academy of Music with 
a $23,000 week, and the RKO Albee 
with a $46,000 week. 

Bollengier told stockholders that 
before the end of Magna's next fiscal 
year, "South Pacific" "will throw ofl: 
$1,000,000 in profits," and that "the 
following year should be our big 
year," meaning then that the company 
may pay a dividend. At present, on 

from page 1 ) 

"South Pacific," Magna has $1,500,- 
000 in production costs remaining to 
be paid, as well as $1,250,000 in story 
costs to Rodgers and Hammerstein. 

Skouras also reminded stockholders 
of "two very eventful problems" which 
were cleared up by the company 
recently: the re-financing of Magna's 
SIX per cent debentures in the face 
■nount of $4,000,000 which matured 
on June 1, 1959; and the conclusion 
of an agreement with 20th Century- 
Fox which "greatly enhanced" the 
value of Magna's investment in and 
receivable from the Todd-AO Corp. 

The Magna annual meeting was a 
quiet one from the standpoint of 
stockliolders' questions. In answer to 
Lewis Gilbert, it was brought out 
that the company has only 11 em- 
ployees and 1600 stockholders. Magna 
has 2,360,000 shares of common stock 
outstanding, and 12,500 shares of 

General Approval Voted 

Stockholders approved all the mat- 
ters before them, including employ- 
ment agreements and stock options 
for both Skouras and Bollengier, as 
well as a restricted stock option plan 
for other executives. Elected as di- 
rectors were Skouras, Bollengier, Mac- 
Merrill Birnbaum, Irving Cohen, 
Oscar Hammerstein II, Herbert P. 
Jacoby, James M. Landis, Robert A. 
Naify and Joseph M. Sugar. 

MGA Victor 

( Continued from page 1 ) 
brought against the Guild and the 
majors by four individual musicians 
who did not want to join the Guild. 

In both cases, the Guild position 
was opposed by the American Fed- 
eration of Musicians. The trial ex- 
aminer decision can still be taken to 
the board itself, but the board panel 
decision is final. 

In the independents' case, the 
A.F.M. contended the musicians were 
not strictly employees of the inde- 
pendent producers and that there 
certainly was no appropriate bargain- 
unit because of the irregular character 
of the work. The board panel found, 
Jiowever, that the independent pro- 
ducers did in fact employ the mu- 
sicians and that appropriate units 
could be set up. 

It said one unit should consist of 
all musicians employed by members 
of the Independent Motion Picture 
Producers Association, or their suc- 
cessors, and another unit should con- 
sist of musicians working for com- 
panies which were formerly members 
of the Society of Independent Motion 
Picture Producers or their successors. 
It said RKO Pictures and Samuel 
Goldwyn Productions should each 
foiTii a separate unit, too. 

Elections Ordered 

The panel directed elections in these 
units within 30 days, with eligibility 
for all musicians employed in any of 
the appropriate units for two or more 
days during the preceding year. 

In the other case, the N.L.R.B. 
general counsel's office sustained un- 
fair labor practice charges against the 
Association of Motion Picture Pro- 
ducers and the Guild for insisting on 
Guild membership for four individual 
musicians. All four were A.F.M. mem- 
bers, and the Federation supported 
their charges. The general counsel 
had found that the individuals did 
not have to join the Guild because, 
while the union shop contract called 
for membership within 30 days of 
employment, each separate call for 
work constituted a separate "employ- 
ment" and "employment" under this 
approach never lasted long enough to 
require Guild membership. 

Rejected by Marx 

But trial examiner Herman Marx 
rejected this argument and dismissed 
the charges. He found that the em- 
ployment was in fact a continuing one, 
and that musicians were obliged to 
join within 30 days from the first call 
if they were continuing to work for 
the company. 

Manning Named V-P 

Edgar A. Manning, Jr., has been 
named a vice-president of Bankers 
Trust Company's Amusement Indus- 
tries Group, it was announced by 
WiUiam H. Moore, chairman of the 
board. Manning began his career with 
Bankers Trust Company in 1945 doing 
general credit and loan work. He was 
elected an assistant treasurer in 1947, 
assistant vice-president in 1950, and 
in 1958 was named to head the 
Amusement Industries Group. 

Would Aid States 

( Continued from page 1 ) 
Supreme Court decision clearing the 
way for distribution of the film of 
"Lady Chatterley's Lover" and throw- 
ing out at least part of the New York 
State film censorship law. Eastland 
said his judiciary committee would 
"speedily hold hearings." 

Naturally, a Constitutional amend- 
ment faces a long, hard road to en- 
actment. An important sign was the 
joining of Eastland in sponsoring the 
proposal by Senators Kefauver of 
Tennessee, Talmadge of Georgia, and 
Thurmond and Johnston of South 
Carolina. All but Kefauver have been 
critics of the Supreme Court. 

The proposed amendment would 
declare that "the right of each state 
to decide on the basis of its own pub- 
lic policy questions of decency and 
morality, and to enact legislation with 
respect thereto, shall not be abridged." 

Eastland said the Supreme Court 
had held that "adultery, immorality 
and perversion can be taught as ideas 
and that a sovereign state does not 
have power under the Constitution 
to protect the youth of the state from 

ch doctrines." 

Chatterley Booked Here 

The French film, "Lady Chatterley's 
Lover," the baning of which in New 
York State was overturned last week 
by the U. S. Supreme Court, will open 
at the Little Carnegie Theatre here 
on Friday. It is a Kingsley Interna- 
tional release. 

Penn. Censor Bill 

(Continued from page 1) 
provisions of the state penal code 
prohibiting exhibitions of a "lascivi- 
ous, sacrilegious, obscene, indecent or 
immoral nature." The decision struck 
down by a vote of 5-2 the statute 
artJ^orities had been relying on since 
1956 when the state supreme court 
killed the state film censorship law. 

The new censor bill awaiting house 
house action seeks to avoid the ban 
on prior censorship by permitting the 
censor board to ask for prints of a 
picture for inspection after it has had 
its public opening. The board would 
have the power to cut the film, ban it 
or rate it as adult. The burden of 
proof that a picture is not obscene 
would be shifted to the exhibitor. 

The state supreme court ruling last 
week came as the result of the con- 
viction of a theatre exhibitor for 
violating the obscenity section of the 
penal code in showing a burlesque 
film. He is Martin Blumenstein, man- 
ager of a drive-in theatre at Scranton, 
who appealed a sentence of three 
months' imprisonment and a $200 
fine which had been upheld on previ- 
ous appeal by the state superior court. 

Name Committee 

( Continued from page 1 ) 
Fox; James R. Velde, United Artists; 
James E. Perkins, Paramount Inter- 
national Films; Bernard E. Zeeman, 
Columbia Pictures International. 

The committee is expected to hold 
a meeting in the next few days. 

Disney Claims No ABC 
Financial Obligations 

Roy Disney, president of Walt Dis 
ney Productions said at a press con 
ference at the weekend that he be 
lieved his company has no financia 
obligations to the American Broad 
casting Company. His statement fol 
lowed a charge issued by ABC tha 
Walt Disney Productions had certaii 
financial obligations to the network 

Walt Disney Productions filed ai 
anti-trust suit last Wednesday agains 
ABC in Federal District Court it 
New York asserting that the networl 
has illegally attempted to preven 
two Walt Disney television programs 
"Zorro" and "Mickey Mouse Club,' 
from being televised next fall. 

"We do not believe we owe ABC 
any monies under our agreements,' 
Disney affirmed. 

Offer Made For Disneyland 

Disney further stated that his com 
pany has within the past few month' 
made a firm offer to ABC to buy theii 
stock interest in Disneyland Park ii 
Anaheim, California, for more thai 
$5,000,000 in which ABC had invested 
$500,000 dollars. 

Mullin Renamed 

( Continued from page 1 ) 
in January, was elected a vice-pres- 
ident of Allied Theatres and was 
named a director of the organization. 

Other vice-presidents elected were 
Samuel Pinanski, president, and Ed- 
ward S. Canter, vice-president of 
American Theatres Corp; Ben Do- 
mingo of the Keith Memorial Theatre. 
Harry Feinstein of Stanley Warnei 
Theatres; and William Elder, North- 
east division manager of Loew's The- 
atres, Inc. 

John J. Ford, president of Maine & 
New Hampshire Theatres, was re- 
elected chairman of the board and 
Stanley Sumner again will serve as 
treasurer. The new board elections 
include Walter A. Brown of Boston 
Garden; Theodore Fleischer, president 
of Interstate Theatres; Winthrop S. 
Knox, Jr., president of Middlese> 
Amusement Company; Philip J. Smith, 
president of Smith Management Com- 
pany; Richard Dobbyn of Maine & 
New Hampshire Theatres; Max I. 
Hoffman of B & Q Theatres, and 
James Bracken of Stanley Warner 
Theatres. Frank C. Lydon was re- 
elected executive secretary and was 
also elected to the board of directors. 

Replaces Charles Kurtzman 

William Elder's election to the or- 
ganization was in replacement of 
Charles E. Kurtzman who has been 
appointed to a national assignment b} 
his company, Loew's Theatres. Elder 
replaces him in New England. 

Disney and British 

( Continued from page 1 ) 
Present allocation terms give the 
British eight licenses and Disney, five. 

A BFPA spokesman said the part- 
nership with Disney is greatly to the 
advantage of British films in that ter- 
ritory and a "fine example of Anglo- 
American cooperation." 



1 VOL. 86, NO. 4 



Golden Urges Their Use 

Says Festivals 
Aid in Finding 
Quality Films 

Sees Foreign Product as 
Vital to U.S. Exhibitors 


July 6. — Exhibitors can use interna- 
tional film festivals to spot potentially 
profitable for- 
e i g n films, 
Commerce De- 
partment film 
chief Nathan D. 
iiG 1 d e n de- 

The better 
ffilms shown at 
festivals are 
helping to fill 
I a void caused 
by the shortage 
of films in the 
S. market," 
^Golden stated, 

»"and exhibitors attending film festivals 
i (Continued on page 6) 

UA Domestic Billings Set New Record tor 
Single Week in Company History-$3, 853,000 

United Artists' domestic gross billings of $.3,853,000 for the week ending 
Saturday, July 4, is the largest for a single week in the company's 40-year 
history, it wa,s announced by William J. Heineman, vice-president in charge 
of distribution. He said the total represents an increase of more than $1,400,000 
over the company's previous high in gross billings for a single week of 
$2,437,000, registered during the corresponding week in 1958. 

The UA sales chief reported that the huge week's billings reflected the 
tremendous grossing ability of current United Artists releases in playdate 
situations across the country and he cited the box-office performance of such 
attractions as "Some Like It Hot," "The Horse Soldiers," "Around the World 
in 80 Days," "A Hole in the Head," "Pork Chop Hill" and "Shake Hands 
with the Devil." 


Nathan D. Golden 

'Trail' Bow Tied-ln 
With Oregon Centennial 

I Twentieth Century-Fox's "The 
pregon Trail" will have its world 
premiere in Portland, Ore., Aug. 12 
,:o coincide with festivities and cele- 
bration activities of the Oregon Cen- 
;ennial, commemorating the 100th 
,[mniversary of the admission of the 
}tate to the Union. This and plans 
(Continued on page 5) 

Md. Censors Grant 
License to 'Chatterley' 

' Special to THE DAILY 

BALTIMORE, July 6-A license 
or showing the uncut version of 
'Lady Chatterley's Lover" was grant- 
id today by the Maryland State Board 
)f Motion Picture Censors. When the 
ilm was originally submitted to the 
(Continued on page 5) 

U' to Hold Sales 
Meeting in Chicago 

Universal Pictures will hold a three- 
day sales executives' conference at 
the Hotel Drake in Chicago starting 
Wednesday, July 15, to map release 
plans for the coming months, it was 
announced here by Henrv H. Martin, 
Universal general sales manager, who 
\\'ill preside. Milton R. Rackmil presi- 
dent of Universal, will participate in 
the sessions. 

Distribution plans to be set include 
those on "Pillow Talk," "Operation 
(Continued on page 6) 

Judge to View Film in 
Preminger Vs, Chicago 

Special to THE DAILY 

CHICAGO, July 6-Federal Judge 
Julius H. Miner will attend a private 
screening tomorrow of the film "Anat- 
omy of a Murder" before ruling on 
a suit seeking to enjoin the City of 
Chicago from banning showing of the 
film here. Judge Miner agreed to at- 
tend the screening at a hearing today 
which was attended by Otto Premin- 
ger, producer-director of the picture. 

The suit was filed last week after 
a police censorship board said the film 
was obscene and refused it a license; 
( Continued on page 5 ) 


'The Bat' Returns, and With It, Film 
Veterans and Their New Company 

About one month from now theatre screens across the nation will be offer- 
ing to the entertainment-seeking public an attraction that is i classic of its 
kind, known well and enjoyably to millions the world around who have seen 
the stage pro- 
duction of the 
early 1920s - 
"The Bat." As 
you all know, it 
was an Avery 
Hopwood dram- 
atization of a 
Mary Roberts 
Riuehart story, 
which was 
translated into 
numerous lan- 
guages and pro- 
duced in coun- 
tries all over the 

world with tremendous success. 
Now "The Bat" returns, in a "mod- 
(Continued on page 2) 

Rites for Rhoden, Jr., 
Held in Kansas City 

Special to THE DAILY 

KANSAS CITY, July 6-Funeral 
services were held here today at St. 
Paul's Episcopal Church for Elmer C. 
Rhoden, Jr., 37, son of Elmer C. 
Rhoden, formerly president of Na- 
tional Theatres. 

The younger Rhoden, who died 
Sunday, was president of Common- 
wealth Theatres from March, 1957, 
until about three months ago, resign- 
ing the post after suffering a heart 
attack. Upon resuming business activ- 
(Continued on page 6) 

Sam Dembow, Jr. 

Big Fourth of July 

Holiday Boosts 
Grosses Here, 

Rest of Country Joins with 
B'tvay in General Upbeat 


Boxoffice fireworks were the order 
of the Fourth of July hohday week- 
end, according to reports received 
here yesterday. They were ignited at 
theatres throughout the country by 
such pictures as "Anatomy of a Mur- 
der," "South Pacific," "The Horse 
Soldiers," "The Five Pennies," "The 
Nun's Story," "Say One for Me," "The 
Mysterians" and "The Mummy," 
among others. 

It was not a new story to Broad- 
way, which had felt the pulse of the 
summer up-beat several weeks before 
the rest of the country. Altliough the 
majority of Broadway theatres were 
on hold-overs, most of them were 
(Continued on page 5) 

Pacific Drive-in Buys 
19 -Unit Hawaii Circuit 

From THE DAILY Bureau 

HOLLYWOOD, July 6-Pacific 
Drive-in Theatres Corp. has acquired 
the ConsoHdated Amusement Co., 
Ltd., circuit of 19 theatres in the 
Hawaiian Islands, giving PDT com- 
plete control of theatres in tliat area. 
The deal was consimimated with Hia- 
land Development Corp., which piu-- 
chased the circuit last March for a 
reported price of $8,000,000. PDT 
bought controlling interest in the 
Hawaiian Royal Amusement circuit of 
10 houses several years ago. 

Para, to Promote Films 
At Fashion Show Series 

From THE DAILY Bureau 

HOLLYWOOD, July 6-Paramount 
Pictures will pubhcize forthcoming 
releases through a series of fashion 
shows at national conventions this 
summer and fall. It is estimated that 
more than 100,000 women from all 
( Continued on page 5) 


Motion Picture Daily 

Tuesday, July 7, 1959 


CAMUEL GOLDWYN will leave 
^ here today for Chicago for three 

days of promotional activity in behalf 

of his "Porgy and Bess." 


Herbert L. Golden, president of 
United Artists Television, and Bruce 
Eells, executive vice-president, have 
arrived in Toronto for advertising and 
promotion conferences with produc- 
ers of "Hudson's Bay," now being 
filmed in Canada. 


Barnett Classman, president of 
Pathe News, will leave here next 
Monday for Europe. 


Bob Hope will leave New York for 
London today via B.O.A.C. 


William Twig, Warner Brothers 
branch manager in Cleveland, has be- 
come a grandfather with the birth of 
a boy to his daughter, Mrs. Janine 


Allen M. Widem, film editor of the 
Hartford Times, has returned there 
from Washington. 


Pier Angeli will return to New 
York from London today via B.O.A.C. 



Rockefeller Center • CI 6-4600 


In FRED ZINNEMANN'S Production of 




But it's always real cool at the Berkeley! /I |JF<3^ 
Mid-week or week end, it's always a good time to come to 

Asbiiry Park 

In New York City, call WOrth 2-4018 





AND // 


\ From Dependable 

1327 S. Wabath Chicago 630 Nialh Avt. Naw York 

S.C. 1ml is Set Friday 
In 'Blue Law' Violation 

Special to THE DAILY 

GREENVILLE, S. C, July 6.-Six 
of nine persons charged with operat- 
ing theatres here June 28 in violation 
of a state "blue law" will go on trial 
Friday at 3 P.M. before magistrate 
Bates Aiken. The trial date was set 
after six jurors had been drawn to 
hear the cases, v/hich are to be heard 
simultaneously, according to present 

Meanwhile, Sheriff John R. Martin 
told reporters he would "continue to 
enforce the law." Although he de- 
clined to say so specifically, his state- 
ment was interpreted to mean that he 
would have his men serve summonses 
on operators who continue to open 
theatres on Sunday. This was the pro- 
cedure followed June 28. 

Six Defendants to Be Heard 

Defendants in the cases to be heard 
by Judge Aiken include Mrs. Mar- 
garet F. Trussell of the Carolina The- 
atre, Paul M. Flowe of the Center, 
Louis Ctithrie of the Fox, Roger Mit- 
chell of the Paris, Paul Cook of the 
Skyland Drive-In, and Allen Morgan 
of the Augusta Road Drive-In. 

As to trial of three other theatre 
operators on similar charges, their 
cases were brought before other 
magistrates and the trial dates have 
not been set. 

Johnston Honored at 
Berlin Film Festival 

Special to THE DAILY 

BERLIN, July 4 (By Air Mail).- 
On behalf of President Heuss, Mayor 
Willy Brandt of Berlin decorated Eric 
Johnston, president of the Motion Pic- 
ture Export Assn., today with the 
Crosse Verdienstkreuz Der Bundes- 
republik. This highest Cerman order 
was given in recognition of his work 
in regard to the BerUn Film Festival 
just concluded here. 

MGM Signs Gregory 

HOLLYWOOD, July 6-Paul Greg- 
ory has been signed by MGM to a 
long-term producer contract, and 
joins the studio organization Novem- 
ber 1. For his first production, he will 
bring to the screen "God and My 
Country," to be adapted from Mac- 
Kinlay Kantor's novel. Prior to taking 
offices at MGM, Gregory will com- 
plete pre-production preparations of 
a new Broadway play, "The Pink 
Jungle," for which Ginger Rogers and 
Agnes Moorehead have been cast to 
date. The fihn is set for an October 

'Circus^ Here July 17 

Allied Artists' "The Big Circus", 
will open Friday, July 17 at the Roxy 
Theatre here. 

ABC Vending Corporation 
Celebrating 35th Birthday 

ABC Vending Corp., together with 
its predecessor companies, this month 
will celebrate the 35th anniversary 
of its founding, since which time the 
company has achieved diversification 
from theatre food concessions to 
automatic vending installations in 
several other fields. 

Today's ABC Vending Corp. repre- 
sents unity of activity with Berlo 
Vending Corp. of Philadelphia and 
Confection Cabinet Corp. of Chicago. 

McLendon Forms Own 
Distribution Company 

Special to THE DAILY 

DALLAS, July 6.-McLendon Ra- 
dio Pictures, Dallas fihn company 
which just premiered its first two fea- 
ture films here, will set up its own 
company to handle distribution of this 
as well as forthcoming product, it 
was annoimced by Gordon B. McLen- 
don, president. "The Killer Shrews" 
and "The Giant Gila Monster" grossed 
a big $20,010 at the Majestic Thea- 
tre and an unusual $7,587 at the Pal- 
ace in Fort Worth in the seven-day 
run of their world premiere engage- 
ment. In addition, 11 theatres in 
smaller theatres surrounding the pre- 
miere area recorded similar box office 

Signing Up Exchanges 

McLendon said that McLendon Ra- 
dio Pictures Distributing Company 
field forces were already signing con- 
tracts with fihn exchanges throughout 
the country for summer play-dates for 
the double bill. Other product is being 
sought for release. The new company 
will further handle nation\^'ide distri- 
bution of "My Dog, Buddy," third 
McLendon-made feature, already 
completed and scheduled for Thanks- 
giving release. 

Castle Will Make Tour 

Producer-director William Castle 
will take to the road to make a series 
of "five trailer" on-stage personal ap- 
pearances on behalf of "The Tingler" 
in four key-city pre-release situations. 
Castle recently completed the pic- 
ture, as his initial William Castle and 
Associates production for Columbia 
Pictures release. Castle will begin his 
"live trailer" appearances July 30 at 
the Broadway Capitol Theatre in De- 
troit. Other cities include Boston, At- 
lanta, and San Francisco. 

'Bat' Returns 

Oakley Stafford, 53 

HARTFORD, July 6-Oakley Staf- 
ford, 53, for the past 20 years amuse- 
ment columnist and film critic for the 
Hartford Courant, local morning 
daily, died at Hartford Hospital fol- 
lowing a brief illness. 

{Continued from page 1 ) 
ernized" version written by the ex- 
perienced screen mystery playwright. 
Crane Wilbur, and starring those com- 
petent performers, Vincent Price, Ag- 
nes Moorehead and John Gavin. 

And returning to a new chapter of 
motion picture activity with it are 
such well known industry names as 
Liberty Pictures, C. J. Teplin and Sam 
Dembow, Jr. 

Tevlin bought the Liberty name 
several years ago. It was the Frank 
Capra company of the early 1940s. 
Tevlin, who has been active in the 
industry since 1917, was head of RKO 
Radio studio operations for five years 
up to the time Hughes sold the com- 
pany in 1955. He parted with Hughes- 
two years ago. 

Dembow a Real Veteran 

Tevlin conceived the idea of pro- 
ducing a modernized version of "The 
Bat." He formed an association with 
Dembow and re-activating the Liberty 
names began preparations. Dembow, 
his Eastern mentor, also is widely ex- 
perienced in all branches of the in- 
dustry with which he has been iden- 
tified since 1913. Of late, he has been 
a producers' representative here, oper- 
ating as the Producers Service Co., of 
which he is president. 

Dembow interested Leonard Gold- 
enson, head of American Broadcast- 
ing-Paramount Theatres, which had 
just discontinued its own production 
organization, in "The Bat." Golden- 
son agreed to provide financing, which 
is compatible, of course, with AB- 
PT's recently announced policy of en- 
couraging independent production by 
making financing available to prom- 
ising properties. 

Although in the course of the years 
Tevlin has supervised scores of pro- 
ductions of all types, "The Bat" is 
his first strictly personal and indepen- 
ently-produced film. By virtue of care- 
ful planning and advance preparation, 
Tevlin brought it in under budget and 
ahead of schedule. 

Feels the Film 'Can't Miss' 

Associate Dembow is proud and 
happy. As a veteran showman he 
knows Liberty has a valuable proper- 
ty. And looking over the cost sheets, 
he knows as well that "The Bat" is a 
shoo-in. Can't miss. 

Allied Artists, no stranger to the 
handling of mystery-terror attractions, 
will distribute in the U.S., Canada and 
England. Tevhn, Dembow and Gold- 
enson control the distribution rights 
for the rest of the world. 

So confident of success is the new 
production combine, Dembow says, 
that two subsequent productions are 
under con.sideration now. Arrange- 
ments have not progressed far enough 
to permit naming titles, but both will 
be modernized versions of stage class- 
ics of the same popular scale as "The 
Bat," Dembow says. 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D Ivers Mana-in 
Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson° 

class matter Sept. 21, 193«, at the Post Office at New York, N. Y.. under the act of March 3, 1879. Subscription rates per year,' 

Editor; Richard Gertner, News Editor; 
Editorial Director; Pinky _Herman, Vincent 
ress Club, Wash- 
rrespondents in the 
Avenue, Rockefeller 
van, Vice-Presi- 
3 times a year 

manac, Television Almanac, Fame. Entered as second 
in the Americas and $12 foreign. Single copies, 10c. 


as Adelaide Geary 


made this year's big picture! 






Production of 


as Major TTiorn 



Directed by 


From the Novel by 
Screenplay by 






Tuesday, July 7, 1959 

Motion Picture Daily 



Harold Metz, who has been direc- 
tor of special management projects 
of the RCA International Division in 
New York, has been named to the 
newly-created position of vice-pres- 
ident, Technical Educational Program, 
with responsibility for providing 
management direction of the RCA 
Institutes, Inc. 


Norton Greenberger, son of Sam 
Greenberger, of the Community 
Theatres Circuit, Cleveland, has re- 
ceived his M.D. degree from Western 
Reserve University. On Aug. 16 Bar- 
bara, daughter of the exhibitor, will 
be married to Philip Arthur Arian, 
currently on Army Reserve duty at 
Fort Knox, Ky. 


Ben Langbord, formerly assistant 
booker in Montreal for Columbia Pic- 
tures, has accepted the new post of 
Ontario sales representative for Inter- 
national Film Distributors and AUied 


C. M. Hawk, formerly manager of 
the Ada Theatre, Ada., O., for Leo 
Yassenofl of Columbus, has taken 
over the house on his own. 

Holiday Big Boost to Grosses 

Paramount to Promote 

{ Continued from page 1 ) 
states will see the presentations. 

Edith Head, Paramount's multi- 
Academy Award winning designer, 
will lecture and present the models 
at a series of conventions throughout 
the Greater Los Angeles area. She 
will concentrate on "But Not For 
Me," "That Kind of Woman," and 
"Career." Fashions from other Para- 
mount pictures also will be added as 
the campaign continues. 

First of the "convention circuit 
fashion shows" will be the Western 
Shrine Association meeting on August 
7 with 8000 wives attending. This 
will be followed by an automobile 
industry meeting, a convention of 
children's hospital organizations, sev- 
eral national groups of club women 
and other groups already scheduled. 

Maryland Censors 

( Continued from page 1 ) 
censor board more than two years ago, 
several parts were eliminated and it 
was never released in the state. Board 
chairman C. Morton Goldstein said 
the U. S. Supreme Court's ruling last 
week striking down the New York 
censorship law and voiding a New 
York ban against the film is "a di- 
rective to the Maryland censors." As 
a result, he has asked Maryland's at- 
torney general Ralph Sybert to review 
the Maryland censorship law which 
is basically the same as the New York 
law which the Supreme Court ruled 

Until the attorney general replies, 
Goldstein said today, the censor board 
must use its own discretion in licens- 
ing the movie. 


maintaining the momentum of fast 

"Anatomy of a Murder," one of the 
few openings of last week, was "out- 
standing" in its first four days, which 
included the weekend, at the Criterion 
and Plaza Theatres. The Columbia 
release grossed $39,940 at the Cri- 
terion and $15,700 at the Plaza, for 
a coml^ined take of more than $55,- 
000. Only the long running time of the 
Otto Preminger film was reported to 
have held it from reaching an even 
higher figure. 

Strong Out of Town 

"Anatomy of a Murder" was also 
reported to be doing strong business 
in its initial out of town openings. At 
the Warner ' Beverly in Los Angeles, 
the picture took $17,000 in four days, 
and $16,659 in the same period at the 
United Artists Theatre, Detroit. 

Columbia's "Middle of the Night," 
a hold-over at the Forum and Trans- 
Lux 52nd Street theatres, also turned 
in "fancy grosses." Friday through 
Sunday, the drama played to an $8,- 
700 gross at the Forum and a $6,644 
gross at the 52nd St. The picture was 
also reported to have had a "very 
big" four-day opening at the Play- 
house Theatre in Washington, D. C., 
where it earned $8,590. 

United Artists' "The Horse Soldiers" 
grossed a "huge" $25,284 over the 
Fourth of Julv weekend at the Astor 
Theatre. Continuing its remarkable 
performance at the new Loew's State 
Theatre, UA's "Some Like It Hot" 
rolled up a $32,514 gross for its 14th 
week, which included the holiday 

'Nun's Story' Popular 
Warner Bros.' "The Nun's Story" 
turned in a "very good" weekend at 
Radio City Music Hall, according to 
president Russell V. Downing. Thurs- 
day through Sunday, the Fred Zinne- 
mann production grossed $104,000, 
and should turn in' a $175,000 third 
week. Downing said. 

20th Century-Fox had three pictures 
going for it in the metropolitan area 
over the holiday weekend. "The Diary 
of Anne Frank" grossed $20,000 in 
three days at the RKO Palace, where 
it switched to a continuous run pol- 
icy last week. "Say One for Me" did 
$24,000 Friday through Sunday at the 
Paramount "Theatre, termed "very 
good." "South Pacific," in its 35mm 
version at 10 neighborhood theatres, 
grossed $110,000 for the three-day 
weekend. It was pointed out that these 
theatres will gross an estimated $200,- 
000 for the second week, ending to- 

'Mysterians' in 96 Houses 

Ninety-six theatres in the metropoli- 
tan area showing M-G-M's "The 
Mysterians" will have grossed in ex- 
cess of $500,000 by the close of a 
week's engagement tonight, it was re- 
ported. Benefitting from an extensive 
saturation campaign on local televi- 
sion, the picture was said to be es- 
pecially strong on matinees. M-G-M 
has another potential winner in Alfred 
Hitchcock's "North by Northwest," 

from page 1 ) 

which set a new record for the com- 
pany at the United Artists Theatre, 
Chicago. In five davs, the picture 
grossed $34,000, with $50,000 esti- 
mated for the first week. 

Universal - International's "This 
Earth Is Mine," together with a stage 
show headed by Gretchen Wyler, 
grossed $.34,,500 over the weekend at 
the Roxy Theatre. This marked the 
first three dayS of the second week. 
In its first week, the picture grossed 
$66,000. Accorchng to reliable reports, 
Universal is enjoying some of its best 
"chiller" business with "The Mum- 
my," which opened "very strong" late 
last week at the Paramount in Atlanta. 

Danny Kaye's "The Five Pennies," 
holding over at the Capitol Theatre 
here, will gross an "excellent" $42,- 
000 in its third week, which includes 
the holiday weekend. The Paramount 
picture was also reported to be doing 
strong out-of-town business. 

It racked up a record - breaking 
$23,575 in its first week at the Es- 
quire, Chicago, and followed with 
$13,629 for the first three days of the 
second week. At the Imperial, Toron- 
to, the picture set an all-time opening 
day mark of $5,576, and held that 
pace for the first five days for a mark 
of $16,.572, the best record of a Para- 
mount picture in the past five years. 
Top grossing results in the first weeks 
at the Paramount, Boston, and at the 
Valley Cincinnati, sent the film into 
extended holdovers at both houses. 

SIX. Reports Decca 
Buy of 'W Common 

From THE DAILY Bureau 

WASHINGTON, July 6-Decca 
Records bought another 25,100 shares 
of Universal Pictures Company com- 
mon stock in May, boosting its hold- 
ings to 200,600 shares, according to 
a Securities and Exchange Commis- 
sion report. 

The report covered trading in film 
company stocks by officers, directors, 
and large stockholders. Most trans- 
actions reported took place in May. 

The report revealed that Sol A. 
Schwartz in April had exchanged his 
entire 23,000 shares of List Industries 
Corp. common stock for stock of the 
Glen Alden Corp. in the merger af- 
fecting those two companies. 

Five officers of 20th Century-Fox 
increased their stock holdings in May. 
Joseph M. Moskowitz exercised a 
stock option for 10,000 shares, mak- 
ing a total holding of 10,600 shares. 
Donald A. Henderson acquired 2,000 
through a stock option for a total of 
2,610. Francis T. Kelly and C. Elwood 
McCartney each acquired 1,250 
shares through stock options, their 
total holding. J. B. Codd acquired 
1,250 shares for a total of 1,850. 

Jack L. Warner sold 10,000 shares 
of Warner Brothers Pictures common 
stock at $26.12 a share under an op- 
tion give in March, 1957. He was left 
with 227,431 shares. Benjamin Kal- 
menson acquired 10,000, his total 

blue denim 

^Oregon TraiF 

( Continued from page 1 ) 
for a 150-theatre saturation opening 
of the CinemaScope-De Luxe color 
attraction, were announced yesterday 
by Alex Harrison, 20th general sales 

Following the opening in Portland, 
according to Harrison, "Oregon Trail," 
will play theatres throughout the area 
over which the old Oregon trail of 
the 1800's ran. The Salt Lake, Den- 
ver, Kansas City and Omaha branches 
will be the focal point of the satura- 

At the premiere. Governor Mark O. 
Hatfield will personally greet stars 
Fred MacMurray, Nina Shipman and 
William Bishop along with producer 
Richard Einfeld and director Gene 
Fowler, Jr. Other celebrities in at- 
tendance will be Senators Wayne 
Morse and Richard Neuberger. 

Judge to View Film 

{Continued from page 1) 
this action was upheld by Mayor 
Richard J. Daley and PoUce Commis- 
sioner Timothy J. O'Cormor. 

In the suit it is contended that the 
Chicago ban is a violation of the 
Constitution in being an abridgement 
of freedom of speech and a depriva- 
tion of property without due process 
of law. 


Motion Picture Daily 

Tuesday, July 7, 19 

Television Joday 

Heavy Ad Drive Backs Fcstivals Ai( 

Who's Where 

Appointment of Stefan A. Meyer 
to the newly-created post of director 
of program services, NBC Participat- 
ing Programs, was announced by 
Jerry A. Danzig, vice-president, NBC 
Participating Programs. 


Harvey Chertok has been named 
manager of the merchandising depart- 
ment for National Telefilm Assi^cuites, 
Inc. Chertok succeeds Irving I.,iehten- 
stein, who recently was named sta- 
tion manager for WNTA AM-FM, 
NTA's owned and operated radio sta- 
tions in Newark, N. J. Chertok joined 
NTA in January 1956 as liaison man 
for tlie research and promotion de- 


Jim Phillips has joined the staff of 
William T. Orr, Warner Bros, televi- 
sion executive producer. Phillips will 
act as general assistant to Orr and his 
executive assistant, Hugh Benson. 


Appointment of David Aubrey, as 
an NBC-TV network salesman in the 
Detroit area, effective Aug. I, was 
announced by Don Durgin, vice-pres- 
ident, NBC Television network sales. 
Aubrey will report to Walter Gross, 
NBC Television Network sales man- 
ager in the Detroit area. 

Jan. -May Net Billings 
Top $260,000,000 

Network television gross time bill- 
ings topped $260,000,000 in the first 
five months of 1959, an increase of 9 
per cent over last year, Norman E. 
Cash, president of the Television 
Bureau of Advertising, reported. Bill- 
ings for ABC, CBS and NBC during 
May 1959 exceeded $50,000,000 for 
the third month in a row. May billings 
totalled $52,085,557, up 8.7 per cent 
over the month a year ago. 

The network figures are compiled 
by leading national advertisers-broad- 
cast advertiser reports. 

Premiere Films Sets 3 
Foreign Pictures on TV 

Marshall Schacker's Premiere Films, 
representing European producers has 
just placed three European produc- 
tions with television distributors of 
feature films. Two of these have never 
been released to theatres here— "The 
Girl and the Palio," starring Diana 
Dors and Vittorio Gassman, placed 
with Medallion Pictures; and "For- 
bidden," starring Mel Ferrer and Ed- 
uardo Diannelli, set with UMPO. The 
third feature, "Too Bad She's Bad," 
stars Sophia Loren and Vittorio De 
Sica. This film has already had a the- 
atrical release here, and has now 
been placed with United Artists Tele- 

Rhoden Rites 

( Continued from page 1 ) 
ities about six weeks ago, he, with a 
brother, Clark Rhoden, founded 
Premier Productions, a television film 

He was also president of Imperial 
Productions, a motion picture produc- 
ing company, among whose releases 
was "The Delinquents." 

JST Dividend Set 

LOS ANGELES, July 6. - The 
board of directors of National Thea- 
tres, Inc., has declared a quarterly 
dividend of 12 and one-half cents per 
share on the outstanding common 
stock of the corporation. The dividend 
is payable July 30 to stockholders of 
record at the close of business on 
July 16. 

Two Companies Acquire 
Shares in Consolidated 

Siyccial to THE DAILY 

TORONTO, July 6-A substantial 
block of shares in Consolidated Thea- 
tres Ltd., Montreal, has been acquired 
by two theatre companies. The shares 
were taken by United Amusements 
Corp. Ltd. and Famous Players 
Canadian Corp. Ltd. 

United Amusements Corp. Ltd., in 
which Famous Players is an important 
shareholder, will take over the opera- 
tion of the Consolidated theatre in- 
terests. These interests include: the 
Princess Theatre property, a lease on 
Her Majesty's Theatre, Montreal 
legitimate house, and the Corona in 
St. Hyacinthe, Quebec. It operates 
the Capitol, Palace, Loew's and Im- 
perial, Montreal, under a manage- 
ment agreement with Famous Players. 
Through associated companies Con- 

'Imitation,' Subsequent 

An extensive and unusual news- 
paper ad campaign, planned and exe- 
cuted by Universal and RKO Thea- 
tres, launched U-I's "Imitation of 
Life" subsequent run on the RKO 
circuit yesterday. Early reports indi- 
cated very strong matinee business 
for the picture which made records 
on its first runs last month. 

The campaign, planned by Charles 
Simonelli, and Jeff Livingston of 
Universal and Harry Mandel of RKO 
Theatres, featured four different ads. 
In the Journal American a run-of- 
paper ad, on page 5, included the 
standard ad mat in the center sur- 
rounded by stills from the picture for 
a full page. In the World Telegram 
there was a regular ad on the amuse- 
ment page plus a specially prepared 
ad addressed to women readers ad- 
jacent to the Ann Landers column on 
the women's page. The Mirror and 
the Post carried full page ads, a sub- 
feature line of which was "It's a four 
handkerchief picture." 

In addition to the ad campaign, 
Fannie Hurst, author of the novel on 
which the picture is based, appeared 
at the RKO 86th Street and the RKO 
Fordham to autograph copies of the 
book. Last night she and Borough 
President Hulan Jack took part in 
special ceremonies at the reopening 
of the Regent theatre. 

'U' Sales Meet 

( Continued from page 1 ) 
Petticoat," "Spartacus," "The Snow 
Queen" and "Sapphire." 

Attending from New York along 
with Martin will be F. J. A. McCar- 
thy, assistant general sales manager, 
and James J. Jordan, circuit sales 
manager. Regional sales managers 
participating will be Joseph Rosen 
from New York; Barney Rose from 
San Francisco; P. F. Rosian from 
Cleveland and R. N. Wilkinson from 

Jeff Livingston, Eastern advertising 
manager, will represent the advertis- 
ing and publicity departm ent. 

solidated Theatres is also interested 
with Famous Players in the operation 
of the Orpheum and Alouette, Mon- 
treal, and the Victoria, Classic and 
Sillery in Quebec City. 

The changes announced by Lester 
Adil man, elected successor to J. 
Arthur Hirsch as president of Con- 
solidated at a meeting of the board 
of directors last week, also resulted 
in John J. Fitzgibbons, president of 
FPCC, becoming chairman and Wil- 
liam Lester, president of United, vice- 
president and general manager. 

( Continued from page 1 ) 
are quick to size up new and unus 
films, to note audience and press i 
action to them, and otherwise prepti 
themselves to procure popular ai 
profitable programs for their partic 
lar market." 

Golden, who was recently U.S. del 
gate to the Cannes film festival at 
has been a U.S. delegate to mai 
previous ones, made the remarks in 
speech prepared for delivery tome 
row to the convention of the Motic 
Picture Owners of Virginia in t! 
Chamberlin Hotel here. 

The Commerce Department ofBci 
said some 500 journalists from all ov 
the world cover the average fihri fes 
val, and their reports can stimulal 
the box office potential of films. Tl: 
festivals also help publicize new stai 
he added. But most important, he sai 
the festivals function as an intern 
tional film market where spirited bi> 
ding can take place for top films. 

Sees Producers Helped 

Producers have an obviously equal' 
great stake in festivals. Golden sai 
Pointing out the dependence of U. 
producers on the foreign marke 
Golden declared that "to maintain 
improve our position, it is incumbei 
upon the American industry to coi 
tinue its festival participation." 

"To send anything but the fine 
fikns and the most attractive stars 
such a gold mine of world-wide pul 
licity would be shortsighted," he saic 

Golden urged a rebirth of industr 
showmanship to lure people back in) 
motion picture theatres. Americans, li 
argued, "will have more money t 
spend and more leisure time. The 
will want entertainment and be wil^ 
ing to pay for it. Creative selUng ii 
the theatre field will require the kini 
of thinking that gets inside the potei 
tial customers and the customer's cu: 
tomer and asks and answers this que^' 
tion: "What do I want that only i 
theatre will give me or give me bettq 
than I can get it elsewhere?" 

Boon in New Post 

ROCHESTER, N.Y., July 6-Josepll 
L. Boon, associate director of appai 
ratus research and development foi 
the apparatus and optical division oj 
the Eastman Kodak Company, hai' 
been named an administrative assist)' 
ant to the general manager of th^; 
company, it was announced by Wil-| 
liam S. Vaughn, vice-president and; 
general manager. In his new positicnj; 
Boon will maintain liaison with cerj! 
tain classified military projects in; 
which the company is engaged. 


Photographic materials of extraordinary quality forever half a century 


Sales Offices 
and Warehouses 

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A Complete 
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VOL. 86, NO. 5 



Foreman Proposal 

School for 
Talent Urged 

Cites Importance of Giving 
Better Chances to Youth 


A strong plea for the development 
of new creative and acting talent by 
the American motion picture industry 
was voiced here yesterday by Carl 
Foreman, executive producer of High- 
road Productions, who is in New York 
from Europe to discuss plans for his 
"The Guns of Navarone" and other 
productions with executives of Colum- 
hia. Pictures. 

Foreman said that it is "very im- 
portant to develop people who have 
contact with the younger generation." 
The average age of Hollywood's crea- 
tive talent, he pointed out, "is closer 
to 45 than 35," while the majority 
of today's movie-goers are between 
the ages of 16 and 23. While admit- 
ting that Hollywood has done fairly 
well in developing "new. faces," Fore- 
(Continuea on page 5) 

Iniegrate Screen Gems 
Mo Columbia Studio 

From THE DAILY Btireau 

HOLLYWOOD, July 7.-Following 
the move of Irving Briskin from 
Screen Gems to Columbia Pictures as 
a vice-president, Samuel J. Briskin, 
Columbia's vice-president in charge of 
studio operations, has announced that 
the entire West Coast Screen Gems 
( Continued on page 3 ■ 

MPEA for Bill to Ease 
Tax on Firms Abroad 

From THE DAILY Bureau 

WASHINGTON, July 7-The Mo- 
tion Picture Export Association this 
week will urge Congress to approve 
legislation to ease the tax on firms 
operating overseas. 

Albert Fisher, of Loew's, is sched- 
( Continued on page 5) 


Necessity of Annual Promotion Fund Steady Flow 

Is Stressed at Virginia Convention MGM Slates 

By MARTIN QUIGLEY, JR. /I /I 13 * f 

OLD POLNT COMFORT, Va., July 7.-The necessity of theatres having an t;* X 1 C I U r C S 

annual budget for promotion and of planning each campaign in advance were 

points stressed at an advertising-promotion panel at the opening business session j , 1 Ci ^ f\ 

of the convention of the Virginia Mo- JJ I O JL O U 

Foxto Release Film 
On Seaway Project 

"Ro\'al River," a documentary film 
dealing with the current visit of 
Queen Elizabeth II and Prince Phihp 
to Canada and the United States, in 
conjunction with the opening of the 
St. Lawrence Seaway project, will be 
produced by the National Film Board 
of Canada and distributed on a world- 
wide basis by 20th Century-Fox. This 
was announced jointly yesterday by 
Guy Roberge, chainnan of the Nation- 
al Film Board, Alex Harrison, 20th 
general sales manager, and Emanuel 
{Continued on page 2) 

Miss MacLaine, Disney 
Film Berlin Winners 

Special to THE DAILY 

BERLIN, July 7. - Shirley Mac- 
Laine, American actress tonight took 
a Silver Bear Award at the Interna- 
tional Berlin Festival for her perform- 
ance in Metro-Goldwyn-Mayer's "Ask 
Any Girl." 

In a festival notable for its paucity 
of citations to American films and 
players, the U.S. scored in another 
category when Walt Disney's "White 
{Continued on page 5) 

tion Picture Theatre Ass'n. here today. 
Meetings are being held at the Cham- 
berlin Hotel here. 

Panelists participating in the discus- 
sion included Harvey Hudson, manag- 
er WLEE-MBC, Richmond; WilHam 
Dietz, \\'\T.C-TV, NBC, Hampton; 
Duff Clever, WGH-ABC, Hampton; 
( Continued on page 5 ) 

NT A Will Move Home 
Offices to West Coast 

The home office of National Tele- 
film Associates, Inc. will be moved 
to Beverly Hills, Calif, on Oct. 1, 
1959, it was announced yesterday by 
Ely A. Landau, chairman of the 
board. The new NTA West Coast of- 
fices will be consolidated with those 
of National Theatres, Inc., which ac- 
{Continued on page 4) 

Siegel Says Studio Will 
Maintain High Activity 

FCC Doubts It Has Rein 
On Wired Pay-TV Tests 

From THE DAILY Bureau 

WASHINGTON, July 7.-The Fed- 
eral Communications Commission has 
raised serious questions about the ad- 
visability of a House bill to require 
the FCC to regulate u ired pay-televi- 
sion tests. 

The FCC doesn't flatly oppose the 
{Continued on page 4) 

From THE DAILY Bureau 

HOLLYWOOD, July 7-With 18 
major story properties in preparation, 
three to be assigned shortly, seven to 
start during the next three months, 
three completed last week and two 
currently filming, MGM's forthcom- 
ing production program has been 
scheduled to maintain a consistently 
high level of activity through the 
balance of 1959 and into 1960, it 
was announced by studio head Sol 
C. Siegel. 

In addition, 11 films have been set 
for release, including the spectacular 
"Ben-Hur", which wiW \vorld pre- 
miere this fall at Loew's State Thea- 
tre in New York. Other definite road- 
show engagements to date are set for 
Los Angeles and Boston. 

This brings the total of pictures 
projected and completed to 44, as- 
{Continued on page 2) 

Average TV Station Shows 6 to 10 
Feature Films Weekly, Survey Shows 

The average television station in the U.S. presents from six to 10 feature films 
a \^'eek, but some stations show as many as 45 films in that period. This was 
revealed in a new study of the pattern of feature films usage b\ TV stations 
just completed by NTA International. 

Ferguson Dies; former 
MGM Exploitation Head 

Special to THE DAILY 

WELLS, Me., July 7.-Wimam R. 
Ferguson, who was in charge of ex- 
ploitation for M-G-M for 30 years be- 
fore his retirement in 1950, died here 
yesterday of a cerebral hemorrhage. 
Funeral ser\'ices ^^'ill be held Thurs- 
da\- at the Lucas Funeral Parlor in 
( Continued on page 4 ) 

Harold Goldman, president, said 
the survey also showed that in terms 
of hours devoted to feature film tele- 
casts per week the greatest number 
of stations aired features from 10 to 
20 hours a week. The highest total 
of air time allotted to features was 
reported by three stations ^\•hich said 
they carried features from 50 to 70 
hours weekly. 

A total of 300 stations, or 54.2 per 

cent of the U.S.'s 554 stations, re- 
sponded to the NTA International 
questionnaire. Stations responding 
represented not only more than half 
of all these on the air in the V.S., 
but co\ered e\'ery market situation, 
from seven station markets to one sta- 
tion markets. 

A sharp difference in feature film 
use between independent stations and 
{Continued on page 4) 

Cleveland Officials 
Approve 'Anatomy' 

Special to THE DAILY 

CLEVELAND, July 7.-Three city 
officials after screening "Anatomy of 
a Murder" found no objection "what- 
soever" to tlie picture, which opens 
July 15 at the Allen Theatre. Safety' 
director John W. McCormick, police 
chief Frank W. Ston* and chief pofice 
prosecutor Bernard J. Conwa\- agreed 
the dialogue was used "matter of fact- 
h- and not obscenelv." 


Motion Picture Daily 

Wednesday, July 8, 1 


/^LIVER UNGER, president of Na- 
tional Telefilm Associates, has 
left New York for Europe aboard the 


Mrs. James Daniel Vaughan, Jr., 
daughter of Mr. and Mrs. J. J. 
O'Connor, vice-president of Uni- 
versal Pictures, gave birth to a 
daughter, Tracy Marie Vaughan, at 
the New Rochelle Hospital last week. 
Mr. and Mrs. Vaughan also have a 
one-year-old son, James. 


Milton Brockett, head booker for 
Crescent Amusement Co., Nashville, 
has returned there from Atlanta. 

Joshua Logan, director, has re- 
turned to Hollywood from New York. 

Sidney Landau, assistant treasurer 
of United Artists, has left here aboard 
the "Liberte" for Europe. 


Jay H. Lasker, Kapp Records gen- 
eral sales manager, left New York 
yesterday for the Coast. 


John Majdiak, Jr., Columbia book- 
er in Cleveland, is honeymooning in 
the Catskills with the former Donna 


Judith Ann Sudmin, daughter of 
Morris Sudmin, 20th Century-Fox 
branch manager in Los Angeles, was 
married there to Peter David Kap- 
lan of Baldwin Hills. 


James V. Frew, Southern district 
manager for Continental Distributing, 
Inc., has returned to Atlanta from 
New Orleans. 


James Collins, of Smith Manage- 
ment Co., Boston, has returned there 
from Hartford. 


Sam Lutz, Hollywood talent 
agent, left here late hst week for 
London via B.O.A.C. 

MGM Schedules 44 Into 1960 


( Continued 

suring MGM a steady flow of im- 
portant product well into next year, 
Siegel said. 

In final pre-production preparation 
for filming are "The Gazebo," "The 
Subterraneans," "Please Don't Eat the 
Daisies," "Bells Are Ringing," "Key 
Witness," "The Adventures of Huckle- 
berry Finn" and "The Secret Class- 

Also in active work are "Go Naked 
in the World," "Lady L.," "Cimar- 
ron," "A Voice at the Back Door," 
"Platinum High School," "Recollec- 
tion Creek," "The Travels of Jaimie 
McPheeters," "The Elsie Janis Story," 
"Four Horsemen of the Apocalypse," 
"Ever for Each Other," "Unholy 
Spring," "Devil May Care," "Bridge 
to the Sun," "Butterfield 8," "Chau- 

from page 1 ) 
tauqua," "I Thank a Fool," "Sweet 
Bird of Youth," and "County Fair." 

Productions to be assigned in the 
near future are "Spinster," "The 
Golden Fleecing," and "Prisoner in 

Pictures completed last week are 
"Home from the Hill," "The Time 
Machine," and "The Last Voyage." 

Before the cameras are "Never So 
Few" and "The Wreck of the Mary 

Completed and scheduled for re- 
lease are "Ben-Hur," "North by 
Northwest," "It Started with a Kiss," 
"Libel," "The Beat Generation," "The 
Scapegoat," "For the First Time," 
"The House of the Seven Hawks," 
"Tarzan, the Ape Man," "The Big 
Operator," and "Girls' Row." 

Edwards to Columbia ^OIL tO RcleaSC 
In Promotion Spot 

Steve Edwards has been named 
special promotion coordinator for the 
Columbia Pictures spectacular, "The 
V\'arrior and the Slave Girl," it was 
announced yesterday by Robert S. 
Ferguson, Columbia's national direc- 
tor of advertising, publicity and ex- 

Edwards will work on special pro- 
motions and advance exploitation for 
the Christmas release. 

Previously he served as advertising- 
publicity manager of Rank Film Dis- 
tributors of America for two years. 
From 1945 to 1956 he was director 
of advertising, publicity and exploita- 
tion for Republic Pictures. 

{Continued from page 1 ) 

Silverstone, 20th-International Corpo- 
ration vice-president. 

The film will be released as a 
three-reel subject in Canada, the 
United Kingdom and other Common- 
wealth countries and in a shorter ver- 
sion in the United States and the rest 
of the world. "Royal River" will be 
filmed in a wide screen process and in 
color by De Luxe. Prints will be avail- 
able approximately Aug. I, coinciding 
with the departure of the Royal party 
for Great Britain. 

Full Speed July 13 for 
Columbia Production 

From THE DAILY Bureau 

HOLLYWOOD, July 7-Columbia 
Pictures' summer production activity 
swings into high gear on July 13, ac- 
cording to Samuel J. Briskin, vice- 
president in charge of studio opera- 
tions, when two features will go be- 
fore the cameras, followed by an- 
other on July 20. 

Two of the films: "Who Was that 
Lady?" and "The Gene Krupa Story," 
will be made at the studio. The third, 
"Gulliver's Travels," will be filmed 
on location in Spain. 

Start of the three features will give 
Columbia a total of eight films shoot- 
ing world-wide, with five already be- 
fore the cameras. 

Theatre Burned 

DARBY, Pa., July 7.-A seven- 
alarm $200,000 fire wrecked Robert 
Abel and Arthur Silber's Wendy Thea- 
tre and surrounding building in this 
suburban Philadelphia community. 
The theatre, on a weekend basis, was 
not occupied at the time of the fire. 

B-B Record Orders 
Mount; Pass 200 Mark 

The demand for business building 
records for radio use has mounted, 
Charles E. McCarthy, Compo in- 
formation director, said yesterday, 
with 212 records sent out" to date. 
Additional heavy orders are anticipat- 
ed following a series of demonstra- 
tions of the record at exhibitor gather- 
ings this week, he added. 

The record has met with an enthusi- 
astic reception at all exhibitor meet- 
ings where it has been played, McCar- 
thy has been advised. Exhibitor com- 
ment may be summarized from the 
statement of Edward F. Meade of 
Shea's Buffalo Theatres, whose order 
for five records for theatres in his cir- 
cuit, carried the notation: "The insti- 
tutional record has been received and 
meets with whole-hearted approval." 

't/' Preferred Dividend 

The board of directors of Universal 
Pictures has declared a quarterly divi- 
dend of $1.0625 per share on the 4}i 
per cent cumulative preferred stock 
of the company. The dividend is pay- 
able Sept. 1 to stockholders of record 
at the close of business on Aug. 15. 


Variety Club News 

TORONTO - Prominent figure: 
the entertainment field here got 
hind the Variety Baseball Game 
raise $35,000 for the Heart Fund, 
spite the rain, which kept the atte 
ance to 5,256. Meanwhile the c 
picked up additional $500, the re: 
of a "theatre night" by the Hamil 
Theatre Managers Association. 


CLEVELAND-Aug. 24 has b. 
chosen as the date on which the V: 
ety Club will hold its golf tournam 
at the Lake Forest Country Club. 1 
the first time in the history of T 
No. 6, it will be a stag affair. Comn 
tee in charge includes David Rosi 
thai, Irwin Shenker, Ted Levy, J; 
Silverthorne, Nat Barach and Ban 


ALBANY, N. Y. - The Vari< 
Club's Camp Thacher will receive 
per cent of the proceeds of the "To 
er of Talent" night on the Schii 
owned station WPTR. The remaini 
20 per cent will be donated to t 
Will Rogers Memorial Hospital 
Saranac Lake. The event, held 
Hawkins Stadium, Menands, dri 

Expect Decision on Bi 
To Regulate Drive-ins 

Special to THE DAILY \ 

HARRISBURG, Pa., July 7.-De( 
sion is expected this week by the Mi 
nicipal Corporations Committee 
the House of Representatives on a b 
proposing to regulate drive-in theJ 
tres, including the location of scre< 
towers in regard to nearby highwaxii 
The principal feature of the propose 
legislation is a provision forbiddii 
screens to be visible from a publ' 

One of the points holding up coi^ 
mittee approval of the bill is its appl 
cation to existing drive-in theatre 
The committee is studying this poii 
as it could be within the state's polic 
powers to order existing drive-ins t 
conform in the interest of public saf^ 
ty. However, drive-in operators are a 
ready protesting to the committee th^ 
cost of relocating their preser 
screens, including changing the pre 
jection booth and the contours of th 
ground, would be prohibitive. 

Md. Censors Move 

BALTIMORE, Md., July 7.-Th' 
Maryland State Office Building, erect 
ture Censors is now occupying its ne^ 
quarters in the recently complete^ 
Maryland State Office Building, erect 
ed to consolidate State agencies. C 
Morton Goldstein continues as chair 
man of the censor board. 

frp\^'fl.^^\?.ii}il', g",erP"'Gts^'HnrferpU^^^^^ ^-"^^^-^ Editor; Richard Gertner. News Ed.tor; 

principal capitals of the world.' Motion Picture Daily is VubHshld' daiW Burnup Editor; William 'ply, News Editor Correspondents' in the 

Center New York 20 Telephone Circle 7-3100. Cabl"^ addTss ''Qulgpubco \^ Qu.gley Publ shing Company, Inc., 1270 Sixth Avenue, Rockefeller 

class matter Sept. 21. 1.3.. at the Post Office at New ^^r^^^ ^1 fbe ^cf^f t^T IT^^^^^^ ^^r'^r^tt^J^^^!^^ t^^tZlf^n. ^^f.-.^:"^ 





^Including such giants as 

/Don't Go Near The Water". "I'll Cry Tomorrow" 


''North By Northwest' topped every M-G-M 
record against the greatest outdoor com- 
petition in Chicago history — 2 million 
people at lake front, 14 battleships, fire- 
works display, the Queen's arrival, perfect 
week-end weather. It takes a real block- 
buster to set an all-time mark against such 
odds. Congratulations, M-G-M!" 


,'Will make nothing but money. p. 

'XHIBITOR . "Top stars . . . Top h.O."-VARIETY 

' Master hand of Hitchcock. Solid grosses."-F/LM 
>AiLY • "Smash box-office. Hair-raising climax." 
-BOXOFFiCE • "Grand! Will have the audience 
in the edge of seat or enjoying hearty laugh." 
, M. p. HERALD • "Certain of success."-M. p. daily 
One of top boxoffice entries of the summer." 
FILM BULLETIN • "The siispense-master's best 
ffort in years." -INDEPENDENT film journal 


Motion Picture Daily 

Wednesday, July 8, 19; 


wfffi PINKY HgPM^M 

THE WALLS at Harry Wismer's apartment at 277 Park Ave. 
feature autographed pix of Pres. Eisenhower, J. Edgar Hoover, Ed 
"Moose" Krause, V.P. Richard Nixon, Ex-Pres. Harry S. Truman, Gen. 
Omar Bradley, Bob Hope, Perry Como to mention just a few. Harry just 
left over the weekend with several friends for a fishing trip to New- 
foundland and he'll have to take a larger apartment to hold the new 
pix since his companions on the trip include Roy Howard, chaii-man 
of the board of the Scripps-Howard Chain, Jack Howard, president, 
Mims Thomason, exec. V.P. of U.P. International, and Mark Ferree, 
gen. mgr. of Scripps-Howard . . . Lee Allen, production manager at 
WNTA, Newark, will add several newscast and deejay programs to 
his personal routine. Lee is a man of many and varied talents . . . Fess 
Parker dropped by last week to visit his old pal, Phil McLean, during 
his WJW-TV (Cleveland) teen-party program and stopped the show 
when he warbled his new Cascade platter of "Strong Man." Walt Mas- 
key later told us that this spontaneous reception was easily one of the 
most enthusiastic he'd ever witnessed . . . Composer-producer Julie 
Styne of "Gypsy" will ABChat with Peter Lind Hayes and Mary Healy 
Friday, July 17 . . . Hugh Wedlock and Howard Snyder have been 
signed by producer-director Bill Asher to script the "Fibber McGee & 
Molly" series which NBC-TVees off Tues. Sept. 15. Bob Sweeney and 
Cathy Lewis will co-star in the title roles . . . Frank Sinatra's initial 
Timex TV 'er on the ABChannels Mon. Oct. 19 will feature as guests, 
Bing Crosby and Dean Martin. Frank will do 4 Timex shows in all for 
the season . . . 

^ ^ ^ 

Credit Phil Nolan, dynamic young program director at KALL, Salt 
Lake City with a clever stunt that payed off. On Father's Day, he 
awarded a wrist watch to every man in the state of Utah who became 
a father that very day. Station warded 40 watches in all and garnered 
itself about a zillion dollars worth of good will and publicity . . . 
Another "sweet & hot" item about Salt Lake City: Eugene Jelesnick, 
one of the nation's most talented violinists and conductor of the S. L. 
Philharmonic Orchestra, has recorded "The Hot Canary" b/w "Roumanian 
Rhapsody" on his own Gold Leaf Records, which proves to be one 
of the finest "singles" we've heard in years . . . Did you know that 
pert, pretty and popular Marilyn Gumin of Station WISN, Milwaukee, 
is the daughter of Joe Gumin, ork pilot of the "best dixieland orchestra 
north of the Mason Dixon Line?" . . . Dennis Bell, who appeared on 
the "Dick ABClark Show" last week, is thrilled because Tommy Edwards' 
listing shows his "Jeanine" (Top Rank) in the S19 slot (this one may 
very well ring the Bell for the teen-age Dennis) . . . Lee Allen, produc- 
tion manager at WNTA will start his own series of TV and radio news- 
casts next week . . . Eddie Heller, MGM Album A & R chief, mucho 
excited about the way "Victory At Sea in Jazz" (by Aaron Bell) is 
selling . . . Merv Griffin will sub for vacationing Bill Cullen on "The 
Price Is Right" NBContests for the weeks Aug. 3 and 10 . . . 

FCC Doubts 

( Continued from page 1 ) 
bill, sponsored by House Commerce 
Committee chairman Harris (D., 
Ark.), but a secret report to the com- 
mittee in efiFect opposes it through its 
critical attitude. Committee officials 
indicated the committee would prob- 
ably hold hearings on the bill in Au- 

The bill would require the FCC to 
regulate wired pay-TV tests on the 
same basis as the commission has pro- 
posed for broadcast pay-TV trials. 
The FCC has said it had no authority 
over wire, and the bill aims at meeting 
this by giving it authority over both 
interstate and intrastate wired pay- 
TV through control of the common 

Constitutionality Questioned 

The FCC report on the bill ques- 
tions both the constitutionality of the 
measure and its desirability from a 
standpoint of public policy. On the 
constitutional question, the report 
said it questioned whether Congress 
could give the commission power over 
intrastate programs, and that most 
pay-TV programs would in fact orig- 
inate and terminate within a particu- 
lar state. 

The report also said regulation 
should be aimed at the distributor of 
the program and not the common 
carrier, and questioned whether Con- 
gress could in fact attempt to reach 
the distributor indirectly through the 
common carrier. 

Compares Two Systems 

On the matter of public policy, the 
FCC pointed out that it is proposing 
to regulate broadcast pay-TV as a re- 
sult of its general responsibility to li- 
cense broadcasting. It says it has no 
similar responsibility over a private 
communications system, and questions 
whether Congress should direct the 
FCC to start regulating such systems 
just because they draw their audience 
away from free television. 

NTA to Move 

{Continued from page 1) 
quired NTA recently, in a new office 
building in Beverly Hills. This also 
represents a change for National 
Theatres, which for many years has 
had its main offices in downtown Los 

Top NTA executive personnel and 
key departments, with certain excep- 
tions, will move to the new head- 
quarters. In addition to Landau, 
principal officers relocating in Cali- 
fornia will include Oliver A. linger, 
president; Harold Goldman, executive 
vice-president and president of NTA 
International; and David J. Melamed, 
vice-president, administration. 

In addition, NTA International, 

musif exco.,45 W.45 st.,n.y. 

new musical fx — 


zylos-cyms-harps HZ 

e. robert velazco ci-6-4061 

which is responsible under Goldman, 
for sales of feature films and filmed 
and "living tape" programs to stations 
both in the United States and foreign 
markets, as well as feature films for 
theatrical exhibition outside the 
United States, will headquarter in 
California effective Oct. 1. 

NTA Pictures, which is responsible 
for sales in the United States of fea- 
ture films for theatrical exhibition, is 
likewise moving to the West Coast. 

Other NTA departments moving to 
Beverly Hills include creative film 
programming, advertising, promotion, 
research, public relations, accounting 
and legal. 

Divisions which will continue to 
maintain headquarters in New York 
City are NTA Program Sales; NTA 
Telestudios and the Owned and Oper- 
ated Stations Division. 

Ferguson Dies 

{Continued from page 1 ) 
Vork, Me., with interment at Ocean- 
view Cemetery in Wells. 

Born in Gloucester, Mass., Fergu- 
son began his career in the newspaper 
field, working on the Boston Herald 
at one time and later becoming circu- 
lation manager, advertising manager 
and managing editor on various pa- 
pers. Later he was advertising-pub- 
licity director of the New England cir- 
cuit. In 1920, he joined M-G-M as 
head of exploitation and became one 
of the most widely known executives 
in the field before his retirement 30 
years later. 

He was president of the Association 
of Motion Picture Advertisers in 1934- 
35. He is survived by his wife, Bessie. 

Station Study 

{Continued from page 1) 
network affiliated stations is brougl 
out by the survey. Independent st 
tions, of which 17 participated in tl 
study, average 21 feature film teli 
casts each week for an average tin 
total of 36 hours per week or 38.3 i 
their total telecasting hours. Affiliate 
stations, on the other hand, averaj; 
nine feature fims a week for an a' 
erage weekly hour total of 15, or 13 
per cent of their total weekly houi 
on the air. 

As the number of stations in a ma 
ket increases, so does the use of fe: 
ture films, the survev shows. Los Ai 
geles and New York stations devol 

30.2 and 26.8 per cent of total a 
time, respectively, to feature film 
Detroit, Phoenix and Washingtoi 
each four station markets, devot 
18.7, 19.4 and 20.3 per cent of tot; 
air time, respectively, to feature 
Fresno, Sacramento, Albuquerque an 
Tucson, each a three station marke 
air feature films in 23, 21.7, 19.6 an 

18.3 per cent of their total air tim< 

Rexall Drug to Sponsoi 
Six Full-Hour Specials 

The Rexall Drug Company wil 
sponsor six full-hour specials on thi 
NBC Television Network during thi 
1959-60 season, it was announced b'! 
Walter D. Scott, executive vice-pres| 
ident, NBC Television Network. Th(: 
series of six productions, all of whicl 
will be telecast Sunday evenings oi[ 
NBC-TV next season, are beinj! 
designed for maximum family appeal 
The shows will be television adapta- 
tions of theatrical properties, two o, 
them musicals. [ 

David Susskind, of Talent As; 
sociates, Ltd., will produce the en^ 
tire series for NBC-TV, with Jos( 
Vega as associate producer anc 
Renee Valente as production super- 
visor. The 1959-60 Rexall series wil 
open with a musical production t(? 
be telecast Sunday, Oct. 18 (10-1 J 
P.M. NYT). Dates of the other shows 
will be announced later. 

This season Rexall has presentee 
four full-hour specials on NBC-TV' 
and on Sunday, Aug. 16 (10-11 P.M 
NYT), will sponsor its final show ol 
the 1958-59 period, "The Ransom ol 
Red Chief," adapted from the O, 
Henry story. i 

Tribune Theatre Here 
Leased to Solom Ent. 

Solom Enterprises, Inc., headed bi i 
Murray Meinberg, has leased the 800 '■ 
seat Tribune Theatre at Park Rov i 
and Frankfort Street here from Ar I 
thur Enterprises, Inc. The theatre, 'lo 
cated in the old New York Tribunt 
Building, is the only one in the down 
town financial district. 

Until recently most of its patronagt 
came in normal business hours, bu 
this is now being amplified by numer 
our housing projects in the area. Bed 
and Krumgold, theatre realty special 
ists, consummated the lease. 

i'ednesday, July 8, 1959 

Motion Picture Daily 



I William H. Smith, of Eastman 
jodak Co., active in the development 
f advanced methods of inventory 
ipntrol, distribution and produc- 
,pn scheduhng at the company's dis- 
libution center in Rochester, N. Y., 
(is been elected a member of the 
ijperation Research Society of Amer- 
et, national professional society of 
i^rsons engaged in the scientific study 
i' military or business operations. 

; □ 

;vo|o Francis Malloy has been named 
I as sistant manager of the Cine Webb, 
I'ethersfield, Conn., succeeding 
lerald Clark, who has resigned. 
™t(t)ckwood & Gordon, operator of the 
huse, has also named Robert Chris- 
iinsen as assistant at the Plaza 
iheatre, Windsor, Conn., succeeding 
tarold Billings, who has also resigned. 


Herb Gaines, once a Warner 
rothers salesman in Albany and who 
cently returned there from Boston 
10 ( branch manager, was welcomed 
ick at a dinner tendered him at Neil 
ellman's Thruway Motel. The affair 
as also a farewell for Ed Segal, 
rmer manager, who has been shifted 
the Boston exchange. 

Robert W. Stroh, news director with 
TMY-TV, Greensboro, N. C, has 
signed, effective Aug. 14, to become 
jsociated with North Carolina Thea- 
5s, Inc., of Charlotte. 
I □ 
'Mrs. Carole Moessner, secretary to 
ene Goodman, branch manager for 
nited Artists in Atlanta, has resigned 
accept a position outside the in- 

: □ 

jjack Felix, Allied Artists branch 
anager in Denver for the past seven 
pars, has resigned. No successor has 
|;en named and Felix has not yet an- 
|)unced his new connection. 


John Scanlon head of Gee Jay En- 
te i rprises, Torrington, Conn., has taken 

er, through the medium of a sub- 
4'ase, the Strand Theatre, a Lock- 
oaod & Gordon operation at Win- 
o;d, Conn. 


Louis Butterworth, doorman at 
e Paramount Theatre, Baltimore, 
lebrated his 87th birthday on 
ither's Day, at the same time 
unding out five years at the Para- 
ount, during which time he has 
i ver been late or absent. A retired 
ilroad employee, patrons know and 
dress him as "Pop." 


Douglas Hermans, assistant booker 
20th Century-Fox in Albany, N. Y., 
s been named head booker, suc- 
eding Richard Young, who has 


I James B. Demos, manager of the 
abama Theatre, Birmingham, has 
en assigned by the Wilby-Kincey 

School to Train Production Talent Urged 

( Continued from page 1 ) 
man stressed that "the process of 
creating new producers, directors and 
writers has slowed down to a stand 

One way out, according to Fore- 
man, would be for the industry to 
create an American Film School, "to 
embrace the seven aspects of produc- 
tion." Supported by the industry, such 
a school would be able to guarantee 
graduates employment upon comple- 
tion of their studies, which. Foreman 
said, is not the case with regard to 
students currently following film 
courses in colleges and universities. 

To Start With 'Navarone' 

Foreman's own method for develop- 
ing new talent will begin with "The 
Guns of Navarone" when he assigns 
a young and talented writer of his 

choice to simply "attend" the pic- 
ture set every day, observing the 
various techniques of production. "All 
I want in return is to have first refusal 
on the scripts he may turn in as a 
result," the producer said. 

'Guns' and 'The Key' Slated 

Highroad Productions will also give 
young talent a chance to prove it- 
self with a program of pictures 
budgeted considerably lower than its 
major entries like "Guns" and the 
earlier "The Key." The first of tliese 
is "The Mouse That Roared," a 
political satire in color starring Jean 
Seberg and Peter Sellers, and pro- 
duced by Walter Shenson. Foreman 
said that this is "a bright and cheeky 
little picture" which will appeal to 
audiences of all ages. 

Foremost in Highroad's thinking 
right now, however, is "The Guns," 

which is budgeted at $5,000,000 and 
will be filmed in Technirama-70. Ac- 
cording to Foreman, the picture will 
run a minimum of three hours, in- 
cluding a 12-to-15 minute prologue 
featuring UP A animation and black- 
and-white newsreel clips. Filming of 
"Guns" will begin in January, per- 
haps in Cyprus if negotiations with 
the government there are successful, 
and the picture should be ready for 
release some time in the fall of 1960. 
Present plans call for "The Guns" to 
be sold as hard-ticket attraction. 
Peck and Quinn to Star 
"The Guns" will star Gregory Peck 
and Anthony Quinn, with four more 
players yet to be cast in important 
parts. Foreman thinks that some of 
them, at least, will be filled with "new 
faces." Alexander Mackandrick will 
direct the picture. 

Vireinia Meet mpea Backs Bm Screen Gems 

( Cnnfinup.fl frnm nnpr ^ ) 

(Continued from page 1) 
and Jack Wright, Wright Advertising 
Agency, Newport, News. 

Solutions offered to theatre opera- 
tion problems included better atten- 
tion to patron comfort, improved 
physical surroundings, and aggressive 
merchandising of the theatre and each 

R. Braxton Hill, Jr., C.P.A., part- 
ner in Waller and Woodhouse, Nor- 
folk, also spoke pointing out the vari- 
ous advantages and pitfalls in the tax 
laws affecting theatre owners. He 
made it clear that even the operator of 
a small theatre or a small circuit 
should consult tax accountants or tax 
lawyers to determine how best to or- 
ganize his business and take advan- 
tage of depreciation allowances. 

One point not well known by all 
exhibitors. Hill said, is the necessity 
of getting a complete price breakdown 
at the time of purchase of any theatre 
or drive-in. If this is not done, he 
warned, tax authorities are likely to 
disallow depreciation when the equip- 
ment is obsolete or abandoned. 

Paul Roth, general convention 
chairman, conducted the advertising- 
promotion forum. Prior to it dele- 
gates were welcomed by Syd Gates, 
president of the organization. 

A highlight of today's sessions was 
an address by Nathan Golden, di- 
rector of motion pictures for the U.S. 
Department of Commerce. The 
speech, released in advance, appeared 
in Motion Picture Daily yesterday. 

circuit to manage the Paramount 
Theatre, Atlanta. Donald Hyde will 
succeed him at the Alabama. 


James A. Morris, Jr., formerly with 
the advertising department of Union 
Carbide Chemicals Co., a division of 
Union Carbide Corp., has been ap- 
pointed assistant director of advertis- 
ing and promotion for Association 
Films, Inc., national distributor of 
16 mm films for non-theatrical and 
television use. 

(Continued from page 1 
uled to testify for the MPEA before 
the House Ways and Means Com- 
mittee Thursday afternoon in support 
of a bill by Rep. Hale Boggs (D., 
La. ) . The Boggs bill, which has wide 
support among many business groups, 
would cut the tax rate on overseas 
earnings by 14 percentage points. 

It would also permit U. S. firms 
to set up special subsidiaries here 
to carry on business overseas and 
would defer taxes on the earnings of 
tliese subsidiaries until remitted to the 
U. S. 

MPEA officials said they felt film 
companies would clearly qualify under 
the Boggs bill, but that they would 
propose several amendments to re- 
move any possible doubt. 

The outlook is slim, however, for 
Congressional approval of legislation 
as broad as the Boggs Bill. Administra- 
tion officials today, opening committee 
hearings on the proposals, advocated 
amendments which would cut the bill 
down and clearly rule out film com- 
panies. They said the 14 percentage 
point provision should be removed en- 
tirely, and that the tax deferral 
privilege for the special foreign busi- 
ness subsidiaries should be available 
only for companies getting at least half 
their overseas income from actual 
production work in under-developed 

Berlin Festival 

( Continued from page 1 ) 
Wilderness" received a Golden Bear 
Award as the best documentary, cho- 
sen by an international jury that had 
sat in judgment on a total of 79 films 
entered in the festival, which has been 
in progress for the past 11 days. 

Top Golden Bear honor went to 
France's "Les Cousins," as the best 
feature film. Jean Cabin was named 
Best Actor for his work in "Archimede 
le Chlochard." Top laurel as a director 
went to Akira Kurosawa for "The 
Hidden Fortress." 

Hayley Mills, English actress, re- 
ceived a special Silver Bear Award 
for her portrayal in "Tiger Bay." 

(Continued from page 1 ) 
operation will be integrated into the 
overall Columbia studio organization. 
The move, effective immediately, will 
be gradual in its actual integration. 
It will bring the TV subsidiary under 
the same roof with the parent com- 

Four major departments of Screen 
Gems, production, story, casting and 
publicity, will first be integrated with- 
in the framework of the existing Co- 
lumbia studio organization. The pro- 
duction department of Screen Gems 
will operate under the general aegis 
of Jack Fier, Columbia studio produc- 
tion manager. 

Story and Casting Heads Set 

The Screen Gems story department 
will now be under the supervision of 
William Fadiman, Columbia's execu- 
tive story head, and Jack Fleischman, 
Columbia story editor. Screen Gems' 
casting will now be the responsibility 
of Maxwell Arnow, Columbia's talent 
executive, and Victor Sutker, Colimi- 
bia's casting director. 

Publicity operations of Screen 
Gems will now be under the super- 
vision of John C. Flinn, Columbia stu- 
dio director of publicity and advertis- 
ing, and Bob Goodfried, Columbia 
studio publicity manager. Prime pur- 
pose of the move is to bring about a 
greater operational efficiency in the 
overall Columbia and Screen Gems 

Small to Make 'Giant 
Killer' in 70mm for UA 

Edward Small wiU produce "Jack 
the Giant Killer" in color and 70mm 
for planned release during the 1960 
Christmas season, it was announced 
yesterday by United Artists, which 
will distribute the multi-milfion dollar 
motion picture. 

Based on the age-old legend, the 
picture will go into production in Hol- 
lywood in September, following two 
years of intensive preparation. 


(This ad will be seen in the August issue of SEVENTEEN by a readership of four nnillion.) 

the motion picture "blue denim 'talks 
heart to heart with young America! 

Listen ... to the sounds of "blue denim". . . to 
Janet, age 15, saying . . ."Maybe I could just dis- 
appear somewhere or— just drown myself!" 
Listen. Arthur, age 16, saying. ..I'm responsible 
and I know a way out!" 

Listen . . . with compassion and understanding! 
Don't close your eyes and pretend these things 
don't happen to nice kids tool 

Ask yourself could it happen to Janet... 
so shy, so young, so very much like yourself! Where 
did she go wrong... and why . . .WHY. . . W H Y ? 
And what about the boy... he was really a decent 
kid... ask his mother, his father, his friends! 

"Blue Denim" goes into the solutions teen- 
agers are forced to find for themselves! It is 
strong drama with a viewpoint. 

2o. Century-Fox presents 

"blue denim" 

stereophonic sound 


t " MS MIT -rPHlffOlM 



VOL. 86, NO. 6 



Returns from Europe 

^uture Bright 
fpor the 'Right' 
llFilms: Blumof e 

rovocative and Exciting 
ll^'are Wanted, He Says 

Exhibitors Urged to Push Promotion 
Of Pictures in ^Middle Category' 

HOLLYWOOD, July 8. - Great 
ope for the present and the future 
" the industry was voiced here today 
y Robert Blumofe, vice-president of 
fnited Artists in charge of West 
ioast operations, in a statement to 
le trade press following his return 
cm a trip to England and the Conti- 

Blumofe made a point of business 
eing "healthy for the right kind of 
ictures," the right kind being pic- 
ires with "built-in audience appeal," 
ith provocative, exciting subject mat- 
ir to win the competition for "audi- 
( Continued on page 7 ) 

core Limits on Bill 
asing Overseas Tax 

From THE DAILY Bureau 

WASHINGTON, July 8-A long 
16 of business witnesses today at- 
cked Administration proposals to 
nit the scope of a proposed bill to 
ise the tax on overseas earnings. 
The bill would permit deferral of 
X until the earnings are remitted to 
le U. S., and would also tax all 
ireign earnings at 38 per cent in- 
( Continued on page 3 ) 

linimum Wage Session 
Hocked Again in Senate 

Special to THE DAILY 

WASHINGTON, July 8-An early 
eating of the Senate again blocked 
day a Senate Labor Subcommittee 
ssion on minimum wage extension. 
Republicans opposed to any exten- 
3n of the coverage of the present 
w are objecting to the subcommittee 
eeting whenever possible. So far, 
ch objections and lack of quorums 
ive cancelled four other attempts to 
;t started on the legislation. The 
^ bcommittee has before it proposals 

P include larger theatres and circuits 
ider the law's coverage. 

Special to THE DAILY 

OLD POINT COMFORT, Va., July 8.-"The most important merchandising 
task confronting the industry— and particularly exhibitors— is more effective pro- 
motion of entertaining pictures which lack 'blockbuster' status," Martin Quigley, 

Jr., editor of Motion Picture Herald, 

told the 25th anniversary convention 
of the Virginia Motion Picture Thea- 
tre Association at the Chamberlin Ho- 
tel here today. 

"Any picture that happily falls into 
category of a 'Gone With the Wind' or 
a 'Ten Commandments'," Quigley 
said, "is not difficult to sell to the pub- 
lic. Such pictures need great cam- 
( Continued on page 7 ) 

Va. Owners Hear 
Coop Ad Report 


8— A detailed report on the Baltimore 
Plan under which exhibitors in that 
city have joined in cooperative ad- 
vertising with distributors for sub- 
sequent runs of top features was the 
{Continued on page 7) 

To View Soviet Films 
Before Setting Plans 

The Motion Picture Export Ass'n. 
committee appointed to supervise ar 
rangements for distribution in the 
U.S. of the seven Russian films pur- 
chased under the film exchange agree- 
ment with that country has decided 
( Continued on page 3 ) 

Canadian Ixhibitors 
launch Toll-TV fight 

The story of how residents of Gal- 
veston and Dallas, Texas, swamped 
their city councils with protests 
against applications for cable pay-TV 
franchise is being told to Canadian 
newspapers by Canadian theatremen, 
it was reported at headquarters of 
Theatre Owners of America here yes- 

As part of their campaign to ac- 
(Continued on page 3) 

Federal Judge Overturns Chicago Ban on 
'Anatomy of a Murder'; City Won't Appeal 

Special to THE DAILY 

CHICAGO, July 8.— The ban placed on the film "Anatomy of a Murder" by 
the City of Chicago was over-ruled today by Federal Judge Julius H. Miner. 
The picture then opened immediately at the World Theatre here today. A 
spokesman for the city administration said it was highly unlikely the city 
would appeal. A police censorship board had called the film obscene and 
refused it a license. Suit was then filed in Federal Court by Otto Preminger, 
producer-director of the picture, seeking an injunction to force the city to 
lift the ban. 

Ordering a permit to be issued for exhibition of the picture today, Judge 
Miner said it "would not corrupt the morals of Chicago moviegoers." He 
relied primarily on the recent U. S. Supreme Court decision on the film 
"Lady Chatterley's Lover" and said that the eff^ect of the film "as a whole" 
had to be considered. 

"I do not regard this film as depicting anything that could reasonably be 
termed obscene or corruptive of public morals," he wrote, "and find that 
the censorship exceeded Constitutional bounds. Taken as a whole, the film 
cannot be placed in the category of the obscene or immoral because its 
dominant effect does not tend to excite sexual passion or undermine public 

The Motion Picture Ass'n. of America, upon learning of the "Anatomy" 
decision, issued the following statement in New York: "We consider this a 
very important forward step in the industry's fight to free itself from the 
restraints of political censorship." 

Sen. Langer 

Asks Early 
Hearings on 
^White Paper' 

Action This Session on 
Allied Charges Unlikely 


WASHINGTON, July 8-Senator 
Langer of North Dakota, top-ranking 
Republican on the Senate anti-trust 
subcommittee, called on the subcom- 
mittee to hold early hearings on AUied 
States Association's "white paper" 
cliarges against major distributors. 

Chances are still considered shm, 
however, that such hearings will be 
held this session. The subcommittee 
has a heavy workload and Chairman 
Kefauver (D., Term.) is reported 
reluctant to take on the assignment. 
The subcommittee is currently hold- 
(Continued on page 2) 

'Life/ 20th Fox Hold 
'Angel' Conferences 

Andrew Heiskell, publisher of Life 
Magazine and vice-president of Time, 
Inc., and Charles Einfeld, 20th Cen- 
tury-Fox vice-president, yesterday 
convened a series of joint advertising, 
promotional and exploitation confer- 
ences on behalf of the forthcoming 
special section in Life which deals 
with "The Blue Angel." The opening 
meeting, which took place at the Life 
(Continued on page 2) 

Florida Exhibitors 
Set October Meeting 

Special to THE DAILY 

Motion Picture Exhibitors of Florida, 
an affihate of the Theatre Owners of 
America, will hold its annual conven- 
tion at the Robert Meyer Hotel here 
on Sunday, Monday and Tuesday, 
Oct. 4, 5 and 6, president Arnold 
Haynes of Naples, Fla., has an- 

Arvin Rothchiid of National Thea- 
tre Enterprises of Jacksonville, is 
chairman of the convention arrange- 
ments, Haynes said, declaring that the 
details of the three day program are 
now being drafted. 


Motion Picture Daily 

Thursday, July 9, 


P RIC JOHNSTON, president of 
-L' the Motion Picture Association 
of America, will leave Paris tomorrow 
for New York. 


Mrs. Martin P. Salkin, wife of the 
vice-president of Decca Records, gave 
birth yesterday at Lenox Hill Hospital, 
here to a daughter, Kathy Lynn. 
Mrs. Salkin is the daughter of Mil- 
ton R. Rackmil, president of Univer- 
sal Pictures and Decca Records. 

Charles Simonelli, Universal's 
Eastern advertising and publicity de- 
partment manager, left here yesterday 
for Hollywood. 


Paul N. Lazarus, Jr., Columbia 
Pictures vice-president, wi\l leave 
New York tomorrow for the Coast. 

Leo Brody, assistant to the sales 
vice-president of Trans-Lux Televi- 
sion Corp., left here yesterday for 


CoNNERY Chappell, director of the 
Pinewood Studios in England, will ar- 
rive here tomorrow from London via 


King Vidor, director, will leave 
New York aboard the "Queen Eliza- 
beth" today for Europe. 

Ray McNamara, of the Allyn The- 
atre, Hartford, has left there with his 
family for a Cape Cod vacation. 

E. P. Clay, owner of the Clay The- 
atre, Conyers, Ga., is recuperating at 
a local hospital there. 

Dei .BERT Mann, director, arrived in 
Detroit yesterday from Hollywood. 

Eric Portman, British actor, will 
return to Britain from New York to- 
day via B.O.A.C. 

Mrs. Lem Lee has given birth in 
Greeley, Colo., to a boy. Father is op- 







l\ From Dependable 

1327 S. Wahuh Chicago 630 Ninth Aw. New York 

Asks 'White Paper ^ Hearings 

( Continued 

ing hearings on the baking industry, 
and has hearings scheduled on sports 
and drugs. 

Langer said he knew that 14 Sena- 
tors and 20 members of the House 
had written the subcommittee "con- 
cerning the plight of the independent 
motion picture theatre owners." He 
said the subcommittee had discussed 
the problem "preliminarily" but had 
not reached a conclusion on what 
to do. 

A frequent critic of the distributors, 
Langer said the 1948 Supreme Court 
decision in the Paramount Case "was 
a great decision for the people," but 
that "today we find these giant movie 
monopolies, as alleged by the inde- 
pendent motion picture theatre own- 
ers, are violating the decree of the 
Supreme Court; and the Department 
of Justice is not proceeding to cor- 
rect these alleged abuses." 

Langer said he had urged Kefauver 
to have the subcommittee "take ef- 
fective action" to determine why the 

from page 1) 

Justice Department has not acted on 
the decree violations charged by 
Allied. He declared he still hoped the 
Justice Department would act, "al- 
though the subcommittee's preKmin- 
ary discussion with the Department 
of Justice in recent months has failed 
to bring any indication the Depart- 
ment intends to proceed in this mat- 

"I hope the Department will re- 
consider its position," Langer said. "If 
it does not proceed, then I urge the 
chairman of the anti-trust subcom- 
mittee, Senator Kefauver, to conduct 
such hearings as are necessary to 
determine whether the Department of 
Justice is neglecting its sworn res- 
ponsibility to protect the decrees of 
the U. S. courts." 

Promising to have more to say on 
the subject from time to time, Langer 
put in the Congressional Record a 
summary of the charges made by 
Allied against the distributors. 

Glassman to Europe 
Co-Production Talks 

Barnett Glassman, president 
Pathe News, Inc., has left here 
Europe to meet with fihn prod 
in England, France, Italy, and J 
on possibilities for co-produ 
deals. Glassman said he would lil 
arrange for Pathe to finance e 
wholly or partially pictures whii 
would then distribute in the We 

First Stop to Be Rome 

First stop on his three week 
will be Rome, where Glassman 
tends to complete arrangements 
his newest picture "The Lucky I 
ano Story." He will then depart 
London to complete negotiations 
39 half hour color television film 
be shot in England. Glassman 
also look into the possibility of 
building the company's newsreel 
ganization, and at least some of 
former Pathe newsmen are being, 
have been approached to rejoin 

'Hole' Gross $150,777 
In Seven Situations 

United Artists' "A Hole in the 
Head" has rolled up a huge $150,777 
gross in seven premiere situations this 
week, it was annoimced by William 
J. Heineman, vice-president in charge 
of distribution. 

Receipts include: $37,102 for the 
third week at the Oriental, Chicago; 
$17,750 for the third week at the 
Fox-Beverly, Los Angeles, $16,240 
for the second week at the Palace, 
Washington. The film amassed out- 
standing first-week grosses in the fol- 
lowing key openings: $25,800 at the 
Loew's State, Boston; $18,267 at the 
Riviera, Coral Gables; $16,343 at the 
Flamingo, Miami; $19,275 at the 
Loew's 170 Street, Miami. 

The Sincap Production is holding 
over in all seven engagements, Heine- 
man reported. 

erator of the Motorena Drive-in The- 
atre there. 


Tom Lucy, co-owner of Exhibitors 
Service Co., Atlanta, is recuperating 
there following surgery. 


Robert Mitchum will leave here 
today via B.O.A.C. for London. 

Becky Harrell, wife of Johnny 
Harrell, executive of Martin Thea- 
tres, Atlanta, has entered a local hos- 
pital there. 


Ronald Margolis, son of H. Mar- 
GOLis, office manager of Loew's, Inc., 
will be married at Forest Hills Jewish 
Center on Saturday to Sandra Han- 

World Bow of 'Doole 

1'/^ £ i>i lu DOW oi uooie. 

Angel L.Oniai3S Held in North Carolii 

( Continued from page 1 ) 
offices here, concerned the joint ef- 
fort which will be made by both the 
film company and the magazine to 
pre-sell "The Blue Angel" and "the 
unusual and provocative" ad which 
will appear in an August issue of 
Life. The sessions will continue today 
at the 20th Century-Fox home offices. 

Participating in the discussions, in 
addition to Einfeld and Heiskell, were 
20th Century-Fox representatives : 
general sales manager Alex Harrison, 
advertising director Abe Goodman, 
exploitation director Rodney Bush, ex- 
ploitation manager Eddie Solomon; 
Christy Wilbert, vice-president of the 
Charles Schlaifer Agency; and Life 
personnel: Earle Wakefield, motion 
picture advertising director; Bert 
Lange, marketing manager, and 
Charles Hogan, advertising services 

Under discussion at the meetings 
will be the various plans agreed upon 
by both Life and 20th to call atten- 
tion to the ad and thereby to "The 
Blue Angel." Announcements of the 
co-promotion will be made later this 

Special to THE DAILY 

LENOIR, N. C, July 8.-C0I 
bia's "The Legend of Tom Doo 
will have its world premiere tomoii 
at the Center Theatre here, birthp; 
of the legendary Civil War sok 
The premiere, which is being ] 
day and date in nearby Hickory, N 
and Houston, Texas, will kick o 
mass saturation in the Carolina 
ritory. More than 125 prints will 
used in the opening dates in this a 

The saturation comes on the h| 
of a blanket promotion campaign ^ 
ducted by Colimibia's exploita 
forces. The climax of the extei^ 
radio-TV advertising-publicity pro 
tion was a "Tom Dooley" spectac 
staged tonight over WBT-Radio 
50,000 watt station heard througl 
the southeast. 

Cahill to Century 
As Sales Manager 

Frank E. Cahill, Jr., formerly co- 
ordinator of technical activities for 
Warner Bros. Pictures, has joined the 
staff of Century Projector Corp. as 
sales manager. 

Well-known in the industry, Cahill 
has served in an executive capacity 
in Hollywood studios, with theatre 
circuits and laboratories. 

'^Anatomy' Big Here 

Otto Preminger's "Anatomy ol 
Murder" enters the second week ol 
dual New York engagement at 
Criterion and Plaza Theatres toe 
following a big opening week gi 
of $86,000 for the two houses. 
Columbia release did a smash $60,' 
for the first seven days at the i 
terion. A new record was establisi 
at the Plaza, where the film gros 
$26,000 for the opening week. 

The Feeling is Parimutuel 

Great racing at Monmouth; so brac- 
ing at tlie Berkeley! 

Mid week or week end, it's always a good time to cornel 

In New Yoric City, call WOrth 2-401 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-CIiief and Publisher; Sherwn Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Edit. 
Herbert V Fecke Advertising Manager; Gus H Fause Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Vine. 
Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building Samuel D Berns, Manager; Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Wa 
ington, p. C.; London Bureau, 4^, Bear^St. Leicester Square, _ W. 2. Hope Wilhams Burnup, Manager;^ Peter Burn^up, _ Editor ; William Pay, News Editor. Correspondents ii 


35 a section of Mot on Picture Herald ; Television Today, published daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as sect 
class matter Sept. 21, 1938, at the Post Office at New \ork, N. Y.. under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copies, 1 

irsday, July 9, 1959 

Motion Picture Daily 



erry Pam has been named director 
public relations for Independent 
Ition Picture Producers Association, 
""lywood. He will headquarter at 
own offices at General Service 

leth Brown, author of "Riverside 
ve," is currently transforming the 
|k into a motion picture script. 

i'' □ 

Cmanuel S. Rosenberg, theatre 
lager in Reading, Pa., for many 
'rs, has joined American Intema- 
"f'lal Pictures in an exploitation- 
ilicity capacity. 


"rank DeFranco, Universal's head 
jfbper in Cleveland, and Mrs. De- 
,nco were hosts recently at a din- 
j party to celebrate their 25th wed- 
g anniversary. 



ack Felix, branch manager for Al- 
' Artists in Denver, has resigned. 
j| successor has yet been named, 
has Felix announced his future 


ilrs. Helen Bell, booker for Uni- 
[isal in Atlanta, has resigned to 
(pare for the stork's visit. 

lirk Douglas is back on the "Spar- 
js" set following recovery from an 
jick of the "flu." 


lip'ete Dawson, associated with 
brge Hoover in Miami, has taken 
W buying and booking for Nat 

iD"lliams' Interstate circuit, Thomas- 

»fe, Ga. 
' □ 

I^Com Jones, former manager of the 
'md Theatre, Bessemer, Ala., has 
en over tlae State Theatre there 
m J. C. Harwell, who will announce 
tew association shortly. Don Hyde, 
(imerly assistant manager at the 
oibama Theatre, Birmingham, has 
iceeded Jones at the Grand. 

^[rwin Ullman, supervisor of Fab- 
's Mohawk and Saratoga drive-in 
atres, has been named general 
nager for Neil Hellman's Lincoln 
1 Andalusia outdoor theatres in 
iladelphia. George Lourinia, man- 
6r of the Saratoga, has been ap- 
" nted supervisor of that theatre and 


i^ilmest E. McKenna, veteran thea- 
manager, operator and film dis- 
)utor of New Orleans, is now 
idling publicity, promotion and 
blic relations there for several 
jor film companies. 

lelV Opens July 17 

_ United Artists' "Ten Seconds to 
J[; , iU" will open at the Victoria Thea- 
! here on July 17. 

Soviet Films New Tecftni co/ Process 

Now Used by Daysfar 

( Continued from page 1 ) 
to view the pictures before holding 
any further discussions. The decision 
was made yesterday at the first meet- 
ing of the five-man committee since 
it was appointed last week by Eric 
Johnston, MPEA president. 

Screenings of the Soviet films are 
to start early next week. The commit- 
tee will then meet further to work 
out details of handling the films, and 
is expected shortly to set a date for the 
premiere of the first one sometime in 
September in Washington. 

Members of the committee include 
John P. Byrne, Alex Harrison, James 
R. Velde, James E. Perkins and Ber- 
nard E. Zeeman. 

'Hercules' Set Records 
In First Openings 

Warner Bros, release of Joseph E. 
Levine's "Hercules" has had a record- 
smashing opening at the Pilgrim 
Theatre, Boston, where it grossed an 
all-time high house record of $26,215 
for the first week, the company said. 
A total of 120 prints were used to 
saturate the New England area begin- 
ning July 1 for a first week of $350,- 

The Philadelphia area, during the 
same period, using 90 prints and by- 
passing first run, scored a first week 
gross of $205,000. Two theatres in 
Baltimore coined sohd first week gross 
of $19,609. The Hippodrome drew 
$7,249 for first four days of second 
week and the Royal Theatre posted 
a new first week record of $11,587 
and a strong $4,999 for the first four 
days of its second week. 

Every saturation playdate through- 
out Philadelphia and Boston areas is 
holding over for additional playing 
time. First runs in Lincoln, Metro- 
politan and Ambassador Theatres, 
Washington, did $43,826 for five days 
at Lincoln and six days at the other 
two houses. 

Canada Exhibitors 

( Continued from page 1 ) 
quaint the public with the costs of 
pay-TV, and the probable impact 
upon free commercial television, 
Canadian exhibitors, under the leader- 
ship of Joseph Strauss, president of 
the Canadian chapter of TOA, are 
sending their newspapers material on 
public reaction to pay-TV proposals 
in the United States. 

Canadian TOA is spearheading a 
campaign to bring pay-TV data to 
the attention of Canadian residents 
and legislators, following the an- 
nouncement by Famous Players Thea- 
tres of Canada of its intention to run a 
cable pay-TV test this fall in Etobi- 
coke, a suburb of Toronto. 

The initial reports on Galveston 
and Dallas relate how applications for 
cable-TV franchises were submitted 
to the respective city councils by syn- 
dicates of private individuals, and 
how the councils in both cities were 
swamped by protests and refused to 
act on the franchise requests. In Gal- 
veston more than 14,000 mailed pro- 
tests were received in a week; in Dal- 
las the total was nearly 100,000. 

From THE DAILY Burciu 

HOLLYWOOD, July 8.-Dramatist 
LesHe Stevens and Stanley Colbert, 
co-owners of Daystar Productions, 
start shooting tomorrow on "Private 
Property," a feature-length theatrical 
experimental film in which a new neg- 
ative developing process and a new 
lens will be used for the first time. 
The picture will be filmed under the 
duo's Kana banner and will be ex- 
clusive of their recently signed pact 
with 20th Century-Fox wherein Day- 
star is to produce a number of top 
budget features during the next three 
years, including Stevens' current 
Broadway hit, "The Marriage-Go- 
Round." No release has been set for 
"Private Property." 

Filming will be entirely on location 
at a site in the Hollywood hills. 

Electrovision Acquires 
Five Lippert Drive-ins 

From THE DAILY Bureau 

HOLLYWOOD, July 8. - Electro- 
vision Corp. has concluded the first 
step in acquiring 29 theatres and other 
property from the Lippert circuit with 
the purchase of five drive-in theatres 
in the Fresno area, for an undisclosed 
amount of cash and notes, Edwin F. 
Zabel, president, announced today. 
The balance of the theatres are ex- 
pected to be acquired for EVC by 
late summer. The entire Lippert cir- 
cuit consists of 14 drive-ins and 15 
hard tops. 

The purchase of Lippert theatre 
holdings will enlarge Electrovision to 
38 theatres and other properties. 

Coast Museum Group 
Slates Meet July 17 

From THE DAILY Bureau 

HOLLYWOOD, July 8.-The com- 
mission for the founding of a Holly- 
wood museum will officially get off 
ground July 17. An organizational 
meeting for the 11-member commis- 
sion, which was created to establish 
an entertainment industry museum in 
Hollywood will be held at the Holly- 
wood Roosevelt Hotel at noon. 

Sol Lesser, veteran motion picture 
producer who has guided the early 
planning for the museum, is expected 
to be elected chairman. 

Commission members, each of 
whom is a specialist in a phase of the 
entertainment industry, will draw for 
terms ranging from one to three years. 

WB Starts Construction 
Of Television Building 

From THE DAILY Burnau 

HOLLYWOOD, July 8. - Warner 
Brothers has started construction of 
a new half-million-dollar film editing 
and casting building to accommodate 
the rapidly expanding production of 
the studio's television division. 

The new building will contain 49 
film editing and cutting rooms and 
six casting suites. New facilities will 
give the company a total of 135 
editing rooms. 

Score Limits 

(Continued from page 1) 
stead of the going 52 percent rate. 
The Administration opposed com- 
pletely the latter provision, and said 
it would support the tax deferral only 
if it were confined to under-developed 
areas and to firms getting no more 
than 50 per cent of their income from 
exporting. This would rule out film 

Business witnesses today urged the 
House Ways and Means Committee 
to approve the original bill. They 
maintained the treasury department 
estimates of the potential revenue loss 
were absurdedly high, and that the 
proposal would stimulate U. S. in- 
vestment in other countries. Motion 
Picture Export Association spokesmen 
are expected to take a similar line 
in testimony scheduled for tomor- 

New ^Porgy" Benefit 

Tonight's performance of Samuel 
Goldwyn's "Porgy and Bess" at the 
Warner Theatre will benefit New 
York's Salem Methodist Church 
which took over the entire house. 
Proceeds from the sale of tickets wiH 
be used to construct a new half-mil- 
lion dollar gymnasiiun for the Salem- 
Crescent AAletic Club which is run 
by the Methodist Church. 


In the west 
they do what 
Easterners do. . . 


For sheer entertainment, nothing beats 
a good motion picture! 

What's more, country-wide, people 
react pretty much the same. Mostly they 
like Westerns. If the story is good; if the 
stars are competent; if the photography 
really has it, they talk and— young and 
old— flock to the box office/ 

In other words, the better the picture 
the better the box ofFice. 

That's why close co-operation with the 
Eastman Technical Service for Motion 
Pictures is so important . . . why it pays 
to tap Eastman's background of experi- 
ence—to check up on questions of film 
choice, production, processing. Offices 
at strategic locations. Inquiries invited. 

Ifb what's on the screen and what people 
say about it,., that counts 



Motion Picture Film Department 
Rochester 4, N. Y. 

East Coasf Division 
342 Madison Ave. 
New York 1 7, N. Y. 

Midwest Division 
130 East Randolph Drive 
Chicago 1 , III. 

West Coast Division 
6706 Santa Monica Blvd. 
Hollywood 38, Colifornia 


Motion Picture Daily 

Thursday, July 9, 195? 

Motion Picture Dai 

The Rabbit Trap 

Canon-United Artists 

Ernest Borgnine, who won a 1955 Academy Award for his dehneation 
of a Bronx butcher in "Marty," is again an average Joe in this pleasant 
domestic drama, produced by Harry Kleiner. This time a draftsman in 
a construction firm, the burly actor creates a character with whom most 
audiences can sympathize and, in many instances, identify. 

For the problem confronting Borgnine is one that plagues the average 
American white-collar worker— how to escape from the economic ball 
and chain which ties him to his job, often to the exclusion of all other 
interests and pleasures. This is the proverbial "rabbit trap" of the title, 
from which, unless one knows the way, there is no exit. 

The "rabbit trap" has not only a figurative meaning in J. P. Miller's 
screenplay, for such a contraption does play an important part in the 
proceedings. Borgnine and his son set one before they are called back 
early from a vacation trip by the former's hard-driving boss, David 
Brian. The question of whether or not the trap did net a rabbit is not 
answered until the final reel, providing a nice symbolic fadeout for the 
melodramatics that transpire in-between. 

These are provided by Borgnine, whose personal life is excessively 
uided by his job; his attractive wife. Bethel Leslie, whose desire to 
have a second child is continuously postponed as the result of her 
usband's uncertain future; and by the son, young Kevin Corcoran, 
whose concern over what might be caught in the rabbit trap causes 
him to return to the vacation site. 

These story threads are intelligently drawn together by director Philip 
Leacock, although the picture, which is primarily a character study, 
introduces a flock of interesting persons who do not quite achieve the 
individuality they deserve. 

This criticism aside, "The Rabbit Trap" is pleasant going. Borgnine is 
the perfect type for the character he is asked to play and delivers as 
much as the script allows him. Miss Leslie, a protegee of Helen Hayes, 
is especially charming. But it is young Kevin Corcoran who steals the 
show. Since he is especially familiar to younger patrons for his earlier 
performances in "Old Yeller" and "The Shaggy Dog," his name will 
be important in making "The Rabbit Trap" an all-around family attrac- 

Running time, 72 minutes. General classification. Release, in August. 

Warren G. Harris 

The Mummy 

Hammer — Universal-International 

The Boys at Hammer Film Productions apparently will stop at nothing 
to make their horror entries the best on the market today. Their latest, 
a re-make of the Universal oldie which starred Boris Karloff, is no ex- 
ception to the rule, for it serves up all the chills and production mag- 
nificence the fans could ask for. 

Peter Gushing and Christopher Lee, who have been leading players 
in other Hammer films, are again top-lined in this one, and by now 
thev should be sufficiently popular to be a decided marquee asset for 
the Technicolor attraction. 

But the real stars of "The Mummy" are the title character, played by 
Lee, and the production mounting, probably the most opulent ever seen 
in a production of this type. The basic setting is England at the end 
of the 19th century, but there also are scenes in Egypt during the same 
time-period and during the time, over 4,000 years ago, when Lee was 
buried alive. The latter, a long flash-back, is especially interest hold- 
ing, providing a close-up glance of a pagan culture at its most decadent. 

Gushing is an explorer who, with his father, Felix Aylmer, and uncle, 
Raymond Huntley, is excavating in Egypt for the tomb of a high 
priestess in the court of the god Kamak. Although a mysterious native, 
George Pastell, warns against this project, the tomb is opened by Aylmer, 
who soon goes mad under mysterious circumstances. Back in England, 
where Aylmer is placed in an institution, Gushing and his wife, Yvonne 

Feature Reviews 

The Beat Generation 

Zugsmith-MGM — CinemaScope 

Producer Albert Zugsmith has himself another exploitation winnei 
in his latest MGM release, which has for its title three of the mosl 
publicized words in America today. The bearded poets and balladeers 
the languishing lovelies with short-cropped hair, are all here, demonstrat- 
ing their "gone" vocabulary for the movie-goers everywhere who will, 
want to get a close-up look. ! 

From the "beatnik" camp itself, there may come calls of "foul," for 
a good many of the followers of the movement are depicted here in a\ 
rather exaggerated fashion. Such criticism, however, coming from thej 
right places, could onlv heighten audience curiosity in this CinemaScope 
melodrama. As the picture stands now, the accuracy of the delineation j 
of the "beatniks" will be of secondary importance to most patrons, the! 
majority of whom probably know no more about the beat generation 
than what they read in the newspaper. 

The "beatnik" background aside, Richard Matheson and Lewis Meltzer 
have provided an exciting script. The main story thread involves beat- 
nik Ray Danton, an unsavory character whose hatred for women leads 
him to a career of rape and violent assaults. Known as "The Aspirin 
Kid," his first victim during the course of the picture is Maggie Hayes 
and the next. Fay Spain, wife of detective Steve Cochran, who him- 
self has his suspicions of all women because of an unhappy first mar- 

Following Danton 's attack. Miss Spain learns that she is pregnant, 
and begs Cochran to allow her to undergo an abortion, since they both 
will never be able to tell who is the real father of the expected baby. 
Cochran refuses to agree to this, so Miss Spain turns elsewhere, finally 
to a priest who persuades her that killing the child in her womb would 
be the same as murdering a living person. 

Cochran finally catches up with Danton with the help of Mamie Van 
Doren, who has been making time with the rapist's buddy, Jim Mitchum. 
Following an underwater chase, with the sobbing villain at hand, Coch- 
ran realizes what certain of his antagonisms toward women could lead 
him to and is reconciled with Miss Spain, who has given birth to a 

As in a number of his earlier entries, producer Zugsmith has gathered 
together a large cast of familiar personalities, some of whom have only 
walk-ons. In addition to those players already mentioned, there are 
Jackie Coogan, Cathy Crosby, Dick Contino, Vampira, Ray Anthony, 
Billy Daniels, Charles Chaplin, Jr. and Maxie Rosenbloom. The latter, 
sitting silently among a group of beatniks, provides a comedy highpoint. 

An additional marquee attraction is Louis "Satchmo" Armstrong, who 
performs two numbers, including a title song, in the style that has made 
him an international favorite. 

Directed by Charles Haas, "The Beat Generation" is adult entertain- 
ment which can be sold to the paying customers with all stops out. While 
it deals with several controversial subjects, they are handled sensitively, 
and should offend no one. 

Running time, 95 minutes. Adult classification. Release, in July. 

W. G. H. 

Furneaux, are baffled by the old man's premonition of impending death. 

This time, however, the audience learns what it was that drove Aylmer 
mad. It was a mummy, Lee, brought back to life by a prayer which 
the old man read off a vase found in the tomb. And it turns out thati 
Pastell has brought the monster to England to take revenge on the 
explorers for opening the tomb. Aylmer is the first victim, and Huntley: 
the next. Gushing, however, is saved when Lee mistakes Miss Furneaux 
for the dead priestess and obeys her commands, leading finally to his 
apparent death in a swamp, where he is pursued by the police. 

This Universal-International release was produced by Michael Car- 
reras and directed by Terence Fisher, from a screenplay by Jimm)' 
Sangster. Properly exploited— and it has all the ammunition to back; 
up the most extravagant drive on the part of exhibitors— it should be* 
one of the big boxofBce winners this summer. j 
Running time, 88 minutes. General classification. Release, in July. ' 

W. G. H.j 

Thursday, July 9, 1959 

Motion Picture Daily 

Plan 'Ben-Hur' Museum 


^- For Egyptian Theatre 

From THE DAILY Bureau 

HOLLYWOOD, July 8.-A mo- 
tion picture museum will be con- 
structed in the forecourt of the 
Egyptian theatre here for the showing 
of MGM's "Ben-Hur," which opens 
in November. The Museum, a per- 
manent display, will house historical 
pieces used in "Ben-Hur," including 
weapons, set decorations, costumes 
and jewelry. 

\ Another section of the museum will 
be devoted to a display of a technical 

This is only one portion of a huge 
til renovation program planned for the 
ipfii Egyptian Theatre when the picture 
ion II opens there. 

Promotion of Middle- Category Films Urged 



Curse of the Undead 


Hollywood, July 8 
This spine-tingler utilizes a western 
background to provide an unusual 
treatment for a horror film, wherein a 
vampire, in the guise of a cowboy, is 
responsible for the mysterious deaths 
of a number of young girls. Director 
Edward Dein, who wrote the screen- 
play with Mildred Dein, has injected 
a number of eerie situations which 
pay off with shocking impact, such 
as depiction of the bloodthirsty cow- 
boy in the act of biting the neck of 
ihis victims, among them the sheriff; 
ad this use of a coffin for a bed; and a 
! climactic scene in which his body 
evaporates, leaving only his garb. 
) Eric Fleming, portraying a preach- 
er, finds the solution to ridding the 
town of the cowboy menace, Michael 
Pate, who is threatening Fleming's 
'girl, Kathleen Crowley. Miss Crow- 
iley's brother, Jimmy Murphy, and 
father, John Hoyt, also meet death in 
the film, Hoyt getting his from the 
) vampire, and Murphy in a gun duel 
with Bruce Cordon, a land grabber 
,he believes is responsible for the curse 
on the town. 

Miss Crowley is inclined to be influ- 
enced by Pate, especially after a run- 
in with Fleming, who threatens to 
Dpen all of the coffins in a mausoleum 
ho prove his point. Fleming, in a show- 
down gun duel with Pate, kills the 
anholy vampire with a wooden cross 
'embedded in the head of a bullet. 
I' Irving Gertz' weird instrumental 
cl ^background music score is a major 
,5 ii contribution to the purpose of Joseph 
,,3ershenson's production. 
.Running time, 79 minutes. Adult 
•lassification. Release in July. 

Samuel D. Berns 

Sam Katzman Returns 

HOLLYWOOD, July S.-Producer 
iam Katzman cut short his vacation 
n Honolulu and has returned to the 
tudio to be on hand for the dubbing 
)f his latest Clover production, "The 
Hying Fontaines," a Columbia re- 

( Continued from page 1 ) 
paigns, but there is no mystery about 
creating a great campaign for a 

Every picture that is produced to- 
day deserves "an aggressive selling 
campaign," Quigley pointed out. 
"However, fairly soon after release," 
he said, "the final verdict is some- 
times evident when a picture is found 
disappointing to the public. Little or 
nothing can be done to develop the 
audience potential of a picture that, 
both inside and outside the trade, is 
felt to lack qualities necessary for 
good theatrical entertainment." 

Quigley said that "the future wel- 
fare of many theatres— even the in- 
dustry as it is known today— may de- 
pend on what can be done to build 
respectable grosses on many pictures 
each season of less than 'blockbuster' 
proportions which are known to mem- 
bers of the industry, as well as to 
those few members of the public that 

come in more or less automatically, as 
affording good screen entertainment." 

Stressing that most theatres cannot 
operate solely on the dozen or so 
"blockbusters" released each year, 
Quigley reported that the next 12 
months will likely see about 200 Hol- 
lywood releases, "perhaps fewer." Of 
these, if it is assumed that about 50 
will be in varying degrees of the "hit" 
class and that 50 will be failures, 
about 100— half the total output— will 
be in the middle category," he said. 

Points to Unreached Audience 

"Assuming that each of these 'mid- 
dle category' films is good screen en- 
tertainment even though top cast 
names or established story— or both— 
may be lacking," Quigley continued, 
"there certainly should be a sizeable 
audience that is not now being 
reached that can be reached through 
local merchandising. 

Quigley told the Virginia exhibitors : 
"Even a ten or 15 per cent increase 

Future Bright Virginia Ad Report 

(Continued from page 1 ) 
highlight of the final business session 
of the Virginia Motion Picture Thea- 
tre Association convention here to- 

Roy Richardson was elected pres- 
ident of the Association, succeeding 
Syd Gates. Vice-presidents are R. G. 
Flanary, William Dalke and Jerome 
Gordon. Other officers elected are: 
treasurer, Jeff Hofheimer; secretary, 
John Broumas, and sergeant-at-arms, 
Carey Crockett. 

Leon Back, Baltimore exhibitor, and 
Ray Thompson of Ray Thompson As- 
sociates, took turns explaining the 
Baltimore plan which started with 
"The Buccaneer" in February. Since 
then about 20 pictures, or an average 
of one a week have been given the 
benefit of the cooperative advertising 
plan with excellent results. 

( Continued from page 1 ) 
ence leisure time," he told the as- 
sembled newsmen. 

This condition now exists the world 
over, and the right Idnd of pictures 
have greater box-office potential than 
ever before, Blumofe added. 

Calling attention to UA's current 
crop of releases, which resulted in 
the record single week domestic bill- 
ing for the company of $3,853,000, 
more than $1,500,000 over the com- 
pany's previous record gross, Blumofe 
exemplified his point of people going 
in greater numbers to see a good pic- 
ture. "If TV is bad, the public will not 
look for escape by going to a bad 
movie, it will seek new diversions," 
he stated. 

Reporting on his trip to London 
with UA executives Max Youngstein 
and Arthur Krim, Blumofe said they 
were "extremely high" on the poten- 
tials of "Solomon and Sheba," after 
viewing a rough cut of the film which 
survived a difficult history. Blumofe 
forecast the film as being one of the 
biggest commercial successes in UA 
history, with due recognition of 
"Around the World" grosses. 

Says TV Is Being Dealt With 

Remarking on the impact of TV in 
England, Blumofe said exhibitors have 
now resolved such competition and 
can now deal with it. 

Blumofe spent 12 days in Israel, 
where he said public will line up only 
for films that have serious subject 
matter. Films there are shown with 
Hebrew and French sub-titles. 

Tremendous enthusiasm and excite- 
ment for pictures and picture person- 
alities was generated during his 10- 
day attendance of the Cannes film fes- 
tival, Blumofe said. Personal appear- 
ances of Gary Grant and Kim Novak 
"had the joint jumpin'," he reported. 

Blumofe visited Italy, where the 
same enthusiasm for motion pictures 
was displayed, he pointed out. 

Average Cost $25 

The subsequent run exhibitors, who 
are playing the picture, collectively 
put up 50 per cent of the cost and 
the distributor pays the remainder. 
The average cost to participating ex- 
hibitors has been $25 and diere have 
been between 10 and 36 exhibitors 
cooperating on each picture. Al- 
together 65 exhibitors have participat- 
ed in the plan. 

Clarence P. Moore, regional direc- 
tor of the Small Business Administra- 
tion, described the operations of the 
Administration and the services and 
loan facilities available. 

Jack Braunagel and J. Robert Hoff 
spoke on Motion Picture Investors, 
Inc., and distributed copies of the 
fund's prospectus. MPI was set up 
to buy shares of stock in the major 
motion picture companies, thus giv- 
ing exhibitors who invest in MPI a 
voice in management. 

George Roscoe, final speaker of 
the day, urged the Association to con- 
sider affiliation with Theatre Owners 
of America. 

in the gross of each of these 'middle 
category' pictures could make a sig- 
nificant, perhaps essential, difference 
in the status of every theatre and of 
the industry as a whole. After all, a 
ten or 15 per cent increase is not such 
a huge one that it could be dismissed 
as an impossible goal." 

'Theoretical Potenial' Vast 

"How many people are there in 
each community," Quigley asked, 
"who would be entertained by a par- 
ticular film but never get around to 
see it? In the case of these 'middle 
category' films the theoretical poten- 
tial must be many times the size of 
the audience that we have been get- 

Effective selling of the "middle 
category" of good films is something 
that only the exhibitor can do, Quig- 
ley emphasized. Such films, he said, 
"do not lend themselves to extensive 
national magazine advertising or na- 
tional television or radio campaigns. 
They must be sold to patrons in a 
community just before and at the time 
they are playing the local theatre. This 
requires a more effective use of all the 
media available to the exhibitor— his 
newspaper, local TV or radio station, 
the telephone, community organiza- 
tions and special interest groups." 

Exhibitor 'A Merchant' 

Quigley pointed out "it is more im- 
portant—from every sense— to bring 
in an addition $50 during the engage- 
ment of 50 pictures during the year 
than another $100 or so for a few 
'blockbuster' attractions." The exhibi- 
tor, he said, "is a merchant of enter- 
tainment, every day of the year. His 
job is to make sure that every poten- 
tial patron who would enjoy a particu- 
lar attraction knows about it— knows 
all he needs to know about it, while it 
is available in the community. Tickets 
not sold now to a 'blockbuster' might 
be sold for a reissue of the picture. 
Tickets not sold for the 'middle cate- 
gory' pictures are lost forever." 





Motion Picture Daily 

Friday, July 10, 19 


JAMES H. NICHOLSON, president 
of American International Pictures, 
has returned to Hollywood from New 


William Osborne, Allied Artists 
International supervisor for the Far 
East, Near East and Africa, will re- 
turn to New York from Tokyo around 
the middle of August. 


Herman Silverman, vice-president 
of Wometco Enterprises, Miami, has 
left there with his family for a vaca- 
tion at the Edgewater Motel, Schroon 
Lake, N. Y. 


FiNLAY Currie, British actor, will 
return to London from New York 
today via B.O.A.C. 


Scott Lett, vice-president of 
Howco Films, Charlotte, has returned 
there from Atlanta. 


Lucille Carver, executive secre- 
tary to WooDROw R. Fraught, presi- 
dent of United Detroit Theatres, was 
married this week to John Daniel 
Wilson, general sales manager of 
Standard Pressed Steel Co., Jenkin- 
town, Pa. 


Mrs. Lilian Gerard, of the Paris 
Theatre here, has left New York with 
her two children aboard the "Flandre" 
for Europe. 


Mrs. Arthur Tolchin gave birth 
yesterday to a boy, Bruce Randolph, 
at Lawrence Hospital, Bronxville. 
Father is executive vice-president and 
director of WMGM, Loew's station 
in New York. 


Raymond S. Smith, buyer-booker 
and retired Warner Brothers branch 
manager in Albany, N. Y., has re- 
turned there from Colorado Springs, 


Frankie Vaughn, British musical 
star, returned to London from New 
York yesterday via B.O.A.C. 

Elizabeth Wallace, of the Na- 
tional Screen Service office in Atlanta, 
has returned there from Florida. 


H available for 

. THE 

Foreign Tax Cut Called Vital 

imu mil 


( Continued 

mit American firms operating through 
specially-established subsidiary cor- 
porations to defer U. S. taxes on 
overseas earnings until remitted to 
this country. 

The Administration has opposed 
the 38 per cent rate, and has said 
it would support the tax deferral 
only if limited to firms getting no 
more than 50 per cent of their over- 
seas income from exports. This might 
rule out most film companies. 

While there is widespread business 
support for the original Boggs bill, 
chances are that no more than the 
Administration-backed scheme can 
get anywhere. Thus, at the moment, 
the outlook for help for the film 
companies is not particularly good. 
The committee wound up hearings 

Fisher stressed the huge amount 
of overseas activity by American film 
companies. He estimated an invest- 
ment of some $100,000,000 and a 
yearly outlay on wages, rents, services 
and taxes of $65,000,000. Exhibitors 
in more than 40 countries depend on 
U. S. films for their existence, he 

"Tax deferral on foreign earnings 

from page 1 ) 
until they are repatriated would be 
of great help to our industry," Fisher 

Fisher pointed out that right now 
American film companies face a wide 
variety of restrictions on earnings 
remittances, and that in some coun- 
tries all but 12?2 per cent of American 
company earnings are blocked. 

Taxpayers can now defer taxes on 
blocked funds, but frequently the 
Internal Revenue Service and the 
taxpayer don't agree on what cons- 
titutes blocking, the committee was 
told. The Boggs bill. Fisher said, 
"would eliminate this point of fric- 
tion, and would not cost the govern- 
ment as much as might be expected 
in tax revenue, owing to the existence 
of the present election to defer." 

If film companies could defer taxes, 
the MPEA witness stated, "this in- 
centive would react directly and posi- 
tively on our investments abroad. Our 
industry could furnish additional em- 
ployment and would make further 
sizable contributions to the economic 
progress of the free world." 

Fisher said the industry supported 
the other provisions of the Boggs 
bill, too. 

New Contest Set for Hear Industry Plea 

( Continued from page 1 ) 
World War II. Leventlial had pre- 
viously given similar testimony to a 
House Commerce Subcommittee. 
Firms involved are Columbia, Loew's, 
Paramount, RKO, 20th Century-Fox, 
United Artists and Universal. 

Sen. Dodd (D., Conn.) has in- 
troduced an amendment to pending 
war damage claim bills to make sure 
the film companies get repaid. 

The subcommittee also heard as- 
sistant attorney general Dallas 
Townsend endorse legislation which 
would permit the government to sell 
General Anihne and Film Corp. to 
the highest U. S. bidder. The gov- 
ernment controls the company as a 
result of stock vested during World 
War II. The bill would require the 
proceeds to be kept in escrow until 
pending litigation is settled. 

Edinburgh Festival 

Special to THE DAILY 

EDINBURGH, Scotland, July 8- 
A new contest for international films 
has been announced here. Roy Thom- 
son, chairman of Scottish Television 
Ltd., and also of Scotsman Publica- 
tions Ltd., is presenting $1800 in 
prizes for what are judged to be the 
six most outstanding films shown 
from any country at the International 
Edinburgh Fihn Festival in August. 

The films will be chosen from the 
following categories: documentary, 
scientific, cartoon, fantasy, puppet 
and experimental. 

Mrs. Nathan Yamins 

BOSTON, July 9.— Funeral services 
will be held tomorrow for Mrs. Celia 
M. Yamins, wife of Nathan Yamins, 
exhibitor and delegate to National Al- 
lied from New England, at Temple 
Mishkan Tefila, Newton, Mass. Mrs. 
Yamins died at her Newton home af- 
ter a long illness. She is survived by 
her husband, four daughters, ten 
grandchildren, a brother and a sister. 

Harry Schajfer, 78 

Funeral services were held here 
yesterday for Harry Schafler, 78, 
father of Edith SchafFer of the legal 
staff of AB-Paramount Theatres, and 
father-in-law of D. John Phillips, ex- 
ecutive director of the Metropolitan 
Motion Picture Theatres Association. 

No Meetings Yet on 
Minimum Wage Bill 

From THE DAILY Bureau 

WASHINGTON, July 9.-The Sen- 
ate Labor Subcommittee failed for 
the fifth time to get a meeting going 
on minimum wage law extension, and 
will try again tomorrow. 

Not enough members turned up to 
provide a quorum, and Chairman 
Kennedy (D., Mass.) had to cancel 
the scheduled session. The subcom- 
mittee has before it several proposals 
to bring larger theatres under the 

levine Featured 
In News Articles 

Special to THE DAILY 
BOSTON, July 9.-Calhng produc 
Joseph E. Levine "another Mi 
Todd," the Boston 'l iavelei yesterd 
came out with a front page feature i 
the life story of Boston s own dynam 
theatreman. Written by tlie Traveie, 
staff writer, George b orsythe, the f e 
ture will run for three consecutive i 
stallments and is a complete accou 
of the background and achievemer 
of Levine and his family. 

The first edition caused great e 
citement on Filmrow when it a 
peared, but Levine himself was on tl 
west coast for the openings of 1 
"Hercules" and could not be reach( 
for congratulations. 

Name Committees for 
Nat. Allied Convention 

Special to THE DAILY 

MILWAUKEE, July 9 - CommJ 
tees for National Allied's first con 
bined outdoor-indoor theatre convei 
tion were announced here today t 
Ben Marcus, general convention chai 
man. The combined meeting will coj 
vene Dec. 7 at the Eden Roc Hot^ 
Miami Beach, for a three-day sessioi 

The national advisory committee iij 
eludes Horace Adams, Harry B. Hel 
del. Jack Kirsch, Edward W. Lidelj 
Abram F. Myers and Sidney E. Steri 

Attendance committees and tl 
areas which they represent are: 

Connecticut, Maxwell A. Alderma' 
Norman Bialek; Gulf States, Abe Bd 
enson, F. G. Prat, Jr.; Indian| 
Richard Lochry, Trueman T. Reii 
busch; Illinois, Jack Kirsch; lowij 
Nebraska, Charlie Jones, A. C. Mj| 
rick; Kentucky, Edward L. Omsteiii 
Fred T. Switow; Maryland, C. Elm| 
Nolte, Jr., James L. Whittle; Mich 
gan, Milton H. London, Alden SmitJ 
Mid-Central, Paul E. Stehman; Mid 
South, D. F. Blissard; New Englaniil 
Nathan Yamins; New Jersey, Irvirii 
Dollinger, Wilbur Snaper; North Ceaj 
tral, Ted Mann, Frank Mantzki 
Ohio, Marshall Fine; Western Peni 
sylvania, Morris M. Finkel, Harr^ 1 
Hendel; Rocky Mountain, J. H. Asl 
by, Neil Beezley; Texas, Julius h 
Gordon, P. R. Isley; West Virgini; 
John Goodno, Reuben Shor; Wiscoil 
sin, Gerry Franzen, Sig J. Goldberj 



Rockefeller Center • CI 6-4600 


In FRED ZINNEMANN'S Production of 



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is outgrossing 
Imitation of Life'' in ^ 
all these situations: 


and playing to top 
business everywiiere! 



The Crq that Rocked we VALLEY OF THE SUN... 

CINEMaScopE technicolor. 



SCREEN PLAY BY DIRECTED BY EXECUTIVE PRODUCER . ,,.„.,r„c. -r./N»... r.,/»-r..«.. 




Motion Picture Daily 

Friday, July 10, 19 


Ford's Civil War equestrian epic 
based on the famous Union Cavalry 
raid by Colonel Grierson, is reviewed 
in the June 29 issue of "Life." This 
new U.A. film tells the story of the 
siege of Vicksburg. Grierson cut off the 
railroad supplying the city, then con- 
tinued on across the 300 miles of rebel 
territory to Union-held Baton Rouge. 
The raid, said General Grant, "short- 
ened the Civil War by a year and 
tested out the tactics which Sherman 
later used with success in his march to 
the sea." 


"The Nun's Story," the true-life 
story of a Belgian girl who became 
a nursing nun and then left the order 
during World War II, is reviewed in 
the July issue of "Redbook" by 
Florence Somers. In her opinion 
"Audrey Hepburn has her most chal- 
lenging role and she plays it beauti- 
fully. In her supporting cast are some 
of the world's finest actors." 


"Say One For Me," starring Bing 
Crosby, Debbie Reynolds and Robert 
Wagner, was advertised in the June 
issue of "McCall's." 


U.A. has set an advertising cam- 
paign with "Seventeen" involving a 
series of 12 half-page ads spotlighting 
the company's top productions. 
Among the releases to be featured in 
the series are "The Horse Soldiers," 
"A Hole in the Head," "The Devil's 
Disciple," "The Wonderful Country," 
"Take a Giant Step," "Odds Against 
Tomorrow," "Happy Anniversary" 
and "Solomon and Sheba." 

A recent survey conducted by the 
magazine showed that 85 per cent of 
"Seventeen" readers go to movies 
monthly, and 75 per cent attend them 
each week. The survey also disclosed 
that four out of five of its readers 
recommend pictures to their friends. 

One of the film epics of 1959 is sure 
to be "Ben-Hur," which MGM has 
completed in Italy. Nostalgic movie 
fans recall when Ramon Novarro 
starred in this classic back in the 
twenties. He has written an article 
for the June 21 issue of "Parade," giv- 
ing timely advice to star Charlton 
Heston and the rest of the current 
"Ben-Hur" cast. 


Striking page ads on "John Paul 
Jones," "This Earth Is Mine," and 
"Hercules" appear in the July 7 issue 
of "Look." 


"The Restless Years," the U.I. film 
starring John Saxon, is mentioned 
prominently in an ad for Halo that 
appeared in the June 28 issue of 
"This Week." 


"The Nun's Story" received "Par- 
ent's Magazine's" special merit award 
for July. 


Holiday for Lovers 


comedy into the hearty laugh class. And, very much on the plus side, 
it's welcome back to the screen for attractive Jane W\man, who portrays 
Webb's loving and understanding wife and mother of the two college- 
age girls, Jill St. John and Carol Lynle}'. 

Gary Crosby and newcomer Nico Minardos are two more names 
for the marquee which should be especiall\- attractive to the vounger 
set. Paul Henreid's role as Latin America's most respected architect, 
and father of Minardos, an excitable young painter, whom Webb regards 
as a "Brazilian Beatnik," adds considerable charm to the picture. If 
there's any room left on the marquee, Nestor Amaral and his Orchestra 
and Jose Greco, the incomparable Spanish dancer, deserve a spot for 
their entertaining contributions, which are so well uitegrated into the 
film narrative. 

The teamwork of producer David Weisbart and director Henry Levin 
is in evidence throughout, ejffecting a well-knit, top-level production, 
most appealing to the eye, the ear and the funnvbone. Luther Davis' 
screenplay, based on the play by Ronald Alexander, is loaded with 
sparkling dialogue, made even brighter by Levin's direction and Webb's 
sense of comedy. The fun stems initially' from Webb's determination to 
fly with iMiss Wyman and his youngest daughter, Miss Lvnley, to Brazil 
to checkmate an apparent romance which he erroneously beHeves is 
being carried on between Henreid and his elder daughter. Miss St. 
John, while she is on a student tour of Latin America. 

Webb and family are surprised when the\' learn that Jill's interest 
lies in Minardos, Henreid's adopted son, whom she decides to marry 
after an extremely brief acquaintance. Henreid expresses interest in 
Jill's ability as a sculptress and adds more fuel to Webb's fiery reaction 
by offering her a scholarship which would require that she settle in 
Sao Paulo, Brazil. Webb gets a double dose of daughter difiiculty when 
Carol becomes starry-eyed with the attention tossed at her by love- 
starved G.I.s at a U.S. missile base in Brazil, where their plane is 
forced to land for refueling. Gary Crosby is one of the G.Ls and he 
finds himself "de-stiiped" for his mad inaneuvers in following her to 
win her affection. Crosby, broke but in love with Carol, puts in for a 
30-day leave due him, and traces her to Peru, where Webb has taken 
his family to see a bullfight and to attempt to discourage his daughters' 
suitors. Minardos and Henreid make their wav to Peru as well. 

Webb goes on a drinking spree after telling his daughter Jill she can 
do whatever she wants with regard to marrying Minardos, and hurts her 
deeply by offering no blessing for her choice. But he' comes to his 
senses, and in a hilarious drunk scene is mistaken for one of a group 
of celebrating bullfighters returning to Spain and taken aboard a plane, 
which later deposits him in Trinidad. Then Webb realizes his folly 
in trying to run his daughters' fives, and happily blesses their romantic 
impulses. Wally Brown and Henny Backus contribute to one of the 
film's funniest situations, in causing the Webb family and themselves 
to disrobe for suspicious customs inspectors. 

Sammy Cahn and Jimmy Van Heusen wrote the title song for the film. 

This film should have wide family and teenage appeal, and both 
of those patronage elements should be sought. They will find this 
delightful entertainment, and most important, thev are fikelv to tell 
their friends. 

Running time, 103 minutes. General classification. Release in August 
1959. ^ ' 

Samuel D. Berns 

'Room' Grosses $14,488 Mrs. Hepburn Dies 

Continental Distributing, Inc., has 
reported that its "Room at the Top" 
grossed $14,488 in the first seven 
days of its engagement at the Studio 
Theatre, Philadelphia. The week in- 
cluded the July 4th weekend. 

$40,362 for 'Soldiers' 

United Artists' "The Horse Sol- 
diers" grossed $40, .362 for its second 
week at the Astor Theatre here, the 
company has reported. The Mirisch 
Co. production is being held for a 
third week. 

BOSTON, July 9— Funeral services 
were held at the First Baptist Church, 
Ariington, Mass., for Mrs. Rose Hep- 
burn, wife of William Hepburn, 
Paramount booker. The deceased is 
also survived by a daughter, Joyce, 
and two children by a previous mar- 

Columbia Branch Moves 

MILWAUKEE, July 9-The Col- 
umbia Pictures exchange here has 
been moved to the Warner Building, 
212 W. Wisconsin Avenue. 


(Continued from page 1 
outlets, including drug, variety ai. 
department stores, book shops, supe 
markets, and of course, newsstanc 
feature these books, always in pron 
nent positions, often in whole sho 
windows. In most instances, loci 
distributors of paperback books cl 
their utmost to plant as many "resi 
the book— see the movie" tieups ;i 
possible, for they know that th 
publicity attending most of the nr; 
tion pictures involved cannot 

Toronto Case Cited 

The article explains how an e:; 
hibitor can cash in on book tieup: 
One of the best promotions reportei 
recently was that executed by Victd 
Nowe, manager of the Odeon-Cari 
ton, Toronto, for "Rally 'Round tl: 
Flag, Boys," which was based oi 
the comic novel by Max Shuknai 
Contacting the Sinnott News Con 
pany and the Curtis Circulation Con 
pany, which distributed the Bantai 
Book movie edition, Nowe receive 
advertising space on 26 city-wdde de 
livery trucks and window display 
in 15 of the larger bookstores i 
Toronto, all at virtually no cost t 
the theatre! 

The majority of local distributor 
of paperback books keep in regula 
contact with area exhibitors, advij 
ing them of coming movie edition 
and supplying them with displa 
cards and any other promotion e 
material that may be available. L 
addition, as Nowe foimd out, mos 
distributors are more than anxious t^ 
display colorful posters on thei 
delivery trucks, especially during th' 
period when a book-based movie i 
scheduled to hit town. Distributor 
will also send copies of movie-book 
to reviewers on newspapers, maga 
zines, radio and television, and th< 
book trade press. Help on book tie 
ups can be obtained from the pub 
lishers themselves, as well. Pocke 
Books, for example, has a completf 
listing of its current and coming 
movie editions, specifying what typt 
of promotional material is or will be 
available for each. 

Says Popularity Increases 

It is further pointed out that the 
more popular the original book, the 
larger will be the paperback press 
run. Robert Travers' "Anatomy of a 
Murder," as a hardcover book, wa; 
the Number One best seller through 
most of 1958. In April of this year, 
Dell Publishing Company released 
the paperback edition, with a print-' 
ing of 1,900,000 copies. 

The article includes a list of 
motion pictures which have paper- 
back tieups with major publishers. 
Some are current, others are await- 
ing release or still in production. 

Marcus Adds Another i k 

MILWAUKEE, July 9-Ben Mali 
cus' newest addition to his circuit i^B- 
the North Star Drive-in Theatre, L**' 
Crosse, Wise. The Marcus circuij 
now totals 40 units. 

priday, July 10, 1959 

Motion Picture Daily 



, j( Donald M. Lewis, Jr., and Robert 
LiiiV. Brown have been named assistant 
iidvertising managers of Eastman 
Codak Co. Lewis, manager of adver- 
ising promotions, will supervise ad- 
ertising trade relations with Kodak 
I lealers and wholesalers. Brown, man- 
It ger of the editorial service bureau, 
yill be responsible for special ad- 
I ertising projects. 

i ' ° 

Murray Silverstone, president of 

j 0th Century-Fox International, has 

I'een named chairman of the film 

'fhnimittee for the Eightli World 

I ingress of the International Society 

)i die Welfare of Cripples. The 

niigress will meet in New York 

ug; 29-Sept. 3. 


Albert T. Knudsen, radio-television 
loducer, has been named manager 
I the TV-radio and motion picture 
ivision of the Greater New York 
iind. He succeeds Harvey Marlowe, 
ho now is active in Hollywood. 

Robert Lester, formerly booker at 
ox-Wisconsin Theatres, Milwaukee, 

now manager of the Paradise Thea- 
.e there. He also is doing booking 
ir Nick Frank. 

Name Bergman 

jl2 Pictures Shooting 
'^'his Week in Hollywood 

From THE DAILY Bureau 

HOLLYWOOD, July 9-With only 
jTO pictures started tliis week, and 
[lur completed, the total number of 

ctures shooting dropped to 22. 

Started were : "Condemned Patrol" 

1 Associated Pictures, Inc., produc- 
on for 20th Century-Fox release, 
tid "The Private Lives of Adam 
jid Eve" a Zugsmith-Doff Produc- 
iin for Universal-International. 

Completed were: "Once More, 
e'ith Feeling" (Stanley Donen Pro- 
ijction for Columbia); "The Time 
j^achine" ( Galaxy Production-Metro 
fbldwyn Mayer release); "A Visit 

D a Small Planet" (Hal Wallis- 

xramount), and, "Cash McCall" 

A^amer Bros.) 

Cordura' in 'Pictorial' 

'They Came to Cordura," a Wil- 
,im Goetz Production for Columbia 
jlease, receives the national front- 
^ige treatment again with a full-page 
ver by noted cartoonist Kapralik on 
e "Pictorial Review," appearing 
is Sunday across the country. The 
msual aspect of this latest break 
, that the film is not slated for re- 
Use until the fall; 

\lrs. C. H. Strickland 

ATLANTA, Ga., July 9-Mrs. 
larlotta H. Strickland died in a 
ivate hospital here. She was the 
' dow of Robert Strickland, owner 
the Strickland Fihn Co. here, who 
3d five years ago. Funeral services 
11 be held in Birmingham, Ala. 

( Continued from page 1 ) 
UA national director of advertising, 
publicity and exploitation, and with 
Kramer's representatives in New York 
and Hollywood. 

Purpose of the synchronized cam- 
paign in the major cities of the world, 
UA has announced, is to emphasize 
the importance of the picture at this 
juncture of world history. Kramer 
both produced and directed. "On the 
Beach" stars Gregory Peck, Ava Gard- 
ner, Fred Astaire, Anthony Perkins 
and Donna Anderson. It was filmed 
entirely in Australia, setting of the 
Nevil Shute novel. 

Decision Shortly 

( Continued' from page 1 ) 
sible hearings on Allied States As- 
sociation's "wliite paper" charges 
against the distributors. 

Subcommittee members have in- 
dicated they doubted the hearing 
would be ordered this year. But 
Senator Langer (R., N. D. ), ranking 
G. O. P. member, this week called 
for early hearings. 

Kefauver said he was "sympathe- 
tic with the phght" of the exhibitors, 
and that the subcommittee has been 
gathering a lot of information on the 
subject. "The trouble is," he con- 
tinued, "the Senate Small Business 
Committee has already gone over 
that ground twice, and we ourselves 
have several other matters on which 
we've already committed ourselves 
to hearings." 

However, Kefauver said, he was 
reviewing the whole matter and 
hoped to put it before the subcom- 
mittee for a decision in the next week 
or two. 

Hoffman Joins Attack 

( Continued from page 1 ) 
York State censorship law. Five Dem- 
ocratic senators have sponsored a 
Constitutional amendment to strength- 
en the states' rights to film censor- 
ship laws. 

Hoffman said the Supreme Court 
decision "leaves the motion picture 
industry free to publicize the desir- 
ability of adultery." Six separate opin- 
ions were required by the justices to 
explain all their reasoning on the case, 
Hoffman noted. 

Skouras to Russia 

( Continued from page 1 ) 
of broadening cooperation between 
motion picture producers of east and 
west and of the possibility of an ex- 
change of acting and technical talent. 

Skouras is scheduled to visit Mos- 
cow, Warsaw, Budapest, Bucharest, 
Sofia, Prague, Belgrade and Vienna. 
In addition, the film executive will 
journey to Athens and London. 

Johnny Green ^Emcee^ 

HOLLYWOOD, July 9-Johnny 
Green will "emcee" the premiere of 
Samuel Goldwyn's "Porgy and Bess" 
next Wednesday at the Carthay Cir- 
cle theatre here. 

Hemingway Stories for 
Special Series Named 

The four Ernest Hemingway dra- 
mas, 90-minute specials which will be 
presented on the CBS Television Net- 
work by the Buick Motor Division 
of General Motors during the 1959- 
60 season, will be selected from a 
list of ten Hemingway works suggest- 
ed by the Nobel Prize-winning au- 
thor, it was announced. 

These writings include two novels, 
six short stories, a play and a recently 
completed, unpublished short story. 
The Hemingway properties are: short 
stories, "The Snows of Kilimanjaro," 
"The Killers," "My Old Man," "The 
Short Happy Life of Francis Macom- 
ber," "Nobody Ever Dies" and "The 
Undefeated"; novels, "A Farewell to 
Arms" and "The Sun Also Rises"; the 
play, "The Fifth Column," and an 
original, as yet untitled, short story 
which the author has just completed. 

Gordon Duff to Produce 

Gordon Duff will produce all four 
Hemingway specials, and A. E. Hotch- 
ner, who wrote the television 
dramatization of last season's two-part 
"Playhouse 90" drama, "For Whom 
the Bell Tolls," will write the televi- 
sion scripts and serve as executive 

'Blue and Gray' Set as 
NBC Show for 1960-61 

A drama series sparked by "The. 
Blue and the Gray," a two-volume 
source book of true narratives of the 
American Civil War compiled by not- 
ed historian Henry Steele Gommager, 
will be produced under the same title 
by the NBC-TV Network during the 
1960-61 season as a weekly full-hour 
program. David Levy, vice-president, 
NBC Television Network Programs 
and Talent, announced the new proj- 

Commager has been signed as con- 
sultant for the series, Levy said. 


Move for Merger 

From THE DAILY Bureau 

HOLLYWOOD, July 9-The first 
step toward a merger between the 
Motion Picture Permanent Charities 
and Radio-Television-Recording- Ad- 
vertising Charities was taken today 
when the MPPC board agreed in 
principle to a proposal aimed at com- 
bining the two entertairmient indus- 
try fund-raising organizations. The 
RTRA board had previously taken 
similar action. 

Action by the boards was taken 
after discussions between MPPC 
president Hal Roach, Jr., Ben Alex- 
ander, RTRA president, and special 
committees headed by Steve Broidy, 
representing MPPC, and John K. 
West, representing RTRA. 

According to representatives of 
both organizations, the approval in 
principle is a preliminary action 
which makes it possible to turn the 
proposal over to lawyers for the two 
groups in order to formulate a formal 
proposal of merger. 

When the proposal has been de- 
fined by counsel for both groups it 
will be presented to the boards and 
memberships of the organizations for 
further study and action. 

Andy Williams Starts 
Weekly Show on CBS 

Andy Williams who was voted one 
of the Most Promising Male Stars 
in Fame's 1958 critics poll started his 
CBS-TV network show Tuesday. The 
show goes on each Tuesday 10 to 11 
P.M. Eastern Daylight Time. Coin- 
cidentally Cadence Records has pub- 
lished Williams' first record album. 
Two Time Winners. Included in the 
album is the song hit So Rare. 

Films and TV 

( Continued from page 1 ) 
Speed Congress, which the Society 
sponsored in Washington, D. C, in 

The program for the 86th Conven- 
tion will include a week of sessions 
devoted to: a symposium on film 
steadiness; cinematography; space 
technology and image sensing; pho- 
tography—laboratory practices; pho- 
tography—sound recording and re- 
production; photography— instrumen- 
tation and high-speed; international 
television; television— equipment and 
practices; television — scientific and 
military uses; television— recording, in- 
cluding video tape. Authorities in the 
field will deliver technical papers at 
each of the sessions. 

Five annual SMPTE awards and 

15 Fellow memberships in the Soci- 
ety will be presented to outstanding 
individuals in the motion picture and 
television industries during cere- 
monies on the second night of the 
convention week. 

48 Booths to Be in Use 

A special feature of the convention 
will be an exhibit of the latest mo- 
tion picture and television equipment. 
Forty-seven booths will be used by 
leading companies to show their finest 
equipment, many pieces of which will 
be used in man's effort to probe the 
reaches of outer space. Results of the 
elections of four officers and 15 gov- 
ernors of the Society will be an- 
nounced during the course of the 
convention week. 

Dr. J. Paul Weiss, DuPont Photo 
Products Dept., Parhn, N. J., is pro- 
gram chairman for the convention. 


(This ad will be seen in a number of pubfications with total readership of 11,600,000.) 


the lost 
the rude 
to what 

they had done. 



to my Aunt 

Clara's. She's 

over two 

hundred miles 

away. Maybe Icoul 

just disappear some- 
where or-just drown myself" 


Mn not 

joint to {0 


-or do 


.. I'm 

responsible and I know 

a way out take care 

of everything..." 







OL. 86, NO. 8 

NEW YORK, U.S.A., MONDAY, JULY 13, 1959 


[genda ISot Set 

VCE Executive 

^eet Tuesday 

tatement Says Progress 
o Date Will Be Discussed 

iThe executive committee of the 
merican Congress of Exhibitors will 
eet in executive session tomorrow 
orning at the Stanley Warner Corp. 
)ard room "to discuss progress made 
date on its program," ACE head- 
larters announced here on Friday. 
specific details of the agenda for 
e special meeting were disclosed. 
Among the matters pending, how- 
'er, is the possibility of a second 
acting with ACE's executive com- 
ittee with the exhibitor relations 
mmittee of the Motion Picture As- 
ciation. Two weeks ago, Eric John- 
\bn, MPA president, met with S. H. 
bian, ACE chairman, and Sol A. 
hwartz, chairman of ACE's distrib- 
lor relations committee on this and a 
( Continued on page 4 ) 

]ompan!e5 Contract for 
MPU Exhibit Space 

The newest developments in 
[uipment, materials and informa- 
»n contributing to the future of the 
dustry will be shown at an equip- 
ent exhibit during the 86th semi- 
nual convention of the Society of 
{Continued on page 4) 

N.D. Theatre Reopens 
As Community Project 

Special to THE DAILY 

MOHALL, N. D., July 12-Through 
the cooperation of the local Com- 
munity Club and business firms gen- 
erally, the Grand Theatre here has 
been reopened. Ernest Nelson, mayor 
of Mohall, will manage the theatre 
with the assistance of his son Donald. 
Nelson intends to book his pictures 
directly from the distributors, and 
he has completed painting and gen- 
eral refurbishing to the theatre so 
that both the films and the house 
will be the best available, he said. 

Plans are formed for Mohall mer- 
chants to sponsor free theatre days 
every Wednesday for all of their pat- 
rons. Each merchant, through sup- 
port of the theatre, will be given 
movie tickets. These he can give to 
his customers in any way he wishes. 
Only patrons of cooperating mer- 
chants will be able to get these tick- 
ets, with no paid admission allowed 
on those days. 

Johnston to Report on 
Europe Trip Tomorrow 

Eric Johnston will make a report 
on his European trip at a special 
meeting of the Motion Picture Ex- 
port Ass'n. and the company pres- 
idents here tomorrow. Johnston is ex- 
pected to tell the executives about 
preliminary conferences to be held 
in Paris on a new French film agree- 
(Continued on page 2) 

Smaller-House Minimum $1 Per Hou r 

All Theatres Included 
In Senate's^age Bill 

Larger Units, Circuits Would Hike Pay 
By Stages in 3 Years to $1.25 Per Hour 


WASHINGTON, July 12-A Senate labor subcommittee has approved an 
unexpectedly broad bill that would extend federal minimum wage coverage 
to all theatres. Larger theatres and theatre circuits would be brought grad- 
ually under both the minimum wage 

MP/ Directors Slate 
First Board Meeting 

Special to THE DAILY 

KANSAS CITY, July I2-With its 
campaign to sell $2,000,000 worth 
of its stock to exhibitors well under 
way, the board of directors of 
Motion Picture Investors, Inc., will 
hold its first annual meeting here 
Tuesday. Howard E. Jameyson is 
(Continued on page 2) 

Pa. Censor Amendments 
To Legislature Today 

Special to THE DAILY 

HARRISBURG, Pa., July 12- 
Amendments to the state penal code 
drafted to meet objections to the 
state obscenity law ruled unconsti- 
( Continued on page 2) 

and time-and-a-half-for-overtime pro- 
visions. Smaller theatres would be 
brought under the minimum wage 
provision only. The subcommittee 
action was taken Friday. 

At present, theatres are exempt 
from the law completely, and ex- 
hibitor spokesmen pleaded with the 
subcommittee to continue the exemp- 
tion. They particularly urged con- 
tinuation of the overtime exemption. 

Business groups, including exhibit- 
ors, and the Administration are ex- 
pected to wage a bitter fight to nar- 
row the scope of the bill in the full 
committee and on the Senate floor. 
Subcommittee chairman Kennedy 
(Continued on page 2) 

anny Gymnasiums and 
ruild Films to Merge 

From THE DAILY Bureau 

HOLLYWOOD, July 12-Negotia- 
ns have been completed and final 
pars are being drawn for the merger 

j Guild Films, Inc., and Vic Tanny 
onnasiums, it was announced on 

■ iday by Guild's president, John J. 

jile. Tanny will be largest single 

\ ( Continued on page 4 ) 

Film Production Bureau in India Set 
To Offer Advice on Voluntary Basis 


BOMBAY, July 7 (By Air Mail)-The draft outline of the proposed Film 
Production Bureau has just been circulated to the various representative 
bodies of the industry and trade. This means that still one more recom- 
mendation of the Film Inquiry Com- 
mittee has been taken up by the 
Government of India, to be imple- 
mented. The other two, which are 
now in the preliminary stage of im- 
plementation, relate to the Film 

Finance Corporation and the Film 

The Bureau, it is learned, will ad- 
vise film producers when requested 
( Continued on page 2 ) 

Firms' Diversification 
Promising: Value Line 

Steps being taken by leading mo- 
tion picture companies to diversify 
into non-related fields are called a 
"bold and promising step toward 
greater stability of earning power" 
in the current issue of Value Line 
Investment Survey released at the 

Diversification moves have been 
made possible, the Survey states, "by 
the companies' wise decisions to dis- 
pose of unnecessary and unproductive 
(Continued on page 2) 


ffeiike color 

in every scene 


Motion Picture Daily 

Monday, July 13, 19S 


Hill-Lancaster executive in 
charge of advertising-pubbcity, will 
arrive in Hollywood today from New 


Joseph Bellfort, since 1946 man- 
aging director for RKO Radio in Con- 
tinental Europe and the Near East, 
has returned to New York from Paris 
with his family to take up residence 


Marshall Schacker, head of 
Premiere Films, Inc., left here on Sat- 
urday for three weeks' vacation at 
Martha's Vineyard. 


Cynthia Blau, wife of Martin 
Blau, assistant publicity manager of 
Columbia Pictures, gave birth on Fri- 
day to a boy, Clifford Irwin, at 
White Plains Hospital. 


Linda Barbara Goodman, daugh- 
ter of Bernard R. Goodman, vice- 
president of Warner Brothers, will be 
married in the autumn to Steven 
Laifman, of Westwood, Cal. 

Fred Zinnemann, director, will ar- 
rive here today from Hollywood. 

Al Steen, Eastern editor of Box- 
office, will be married at the Marble 
Collegiate Church here on Saturday to 
Pat Padula, of Endorsements, Inc. 

Senate Bill ua, Finance Firm Join Bur cau ill Indii 

Susan Hayward Signed 

HOLLYWOOD, July 12-Susan 
Hayward has been signed by pro- 
ducer Ross Hunter to star in Uni- 
versal-International's "Elephant Hill," 
to be filmed in India in October or 
November, depending upon her 
availability. Hunter will leave Holly- 
wood in September to scout loca- 

Hunter is also preparing "Luana 
Royal," which will star Lana Turner, 
for filming this fall, and Fannie 
Hurst's "Back Street," as yet uncast. 


Increase your Concession 
Sales to an all-time high 
with 4 Brand-New Full-Color 
Animated and Narrated 




( Continued from page 1 ) 
(D., Mass.) said he hoped to have 
the bill acted on by the full com- 
mittee this week. 

Backers of the bill intend to press 
for Senate approval this year, but con- 
cede House action is not likely un- 
til next year. Nonetheless, Senate 
approval this year will make it dif- 
ficult for the House not to act next 

The Bill approved by the subcom- 
mittee went considerably further in 
extending; coverage to theatres and 
other retail and service establish- 
ments than any of the proposals on 
which the subcommittee held hear- 
ings earlier this session. 

The proposed bill would cover all 
retail or service establishments en- 
gaged in activities "affecting com- 
merce." Labor department officials 
said the definition was clearly one 
that would cover all theatres, even 
small independent ones, because of 
the shipment of films across state 

Differs from Kennedy Bill 

The original Kennedy bill, which 
unions backed, would have covered 
theatres and circuits grossing more 
than $500,000 a year immediately 
under a $1.25 an hour minimum and 
a 40-hour-a-week overtime. But it 
would have left intact the present 
complete exemption for theatres 
grossing under $500,000 a year. The 
Administration proposed covering 
theatres and circuits getting more 
than $1,000,000 worth of goods a 
year from outside the state. 

The subcommittee bill would in- 
crease the hourly minimum for many 
film production and distribution em- 
ployees already covered by the law. 
The present $1 an hour minimum 
would go up to $1.15 an hour im- 
mediately, and up to $1.25 an hour 
a year later. 

Administration Opposed Change 

The Administration had opposed 
any change in the minimum. 

Under its terms, theatre and thea- 
tre circuits with annual gross sales 
of $750,000 or more would immedi- 
ately be subjected to a $1 an hour 
minimum wage, with a requirement 
for time-and-a-half for overtime after 
46 hours a week. A year after the 
bill becomes law, they would have to 
start paying $1.10 an hour with over- 
time after 44 hours a week. Two years 
after the bill becomes law, they would 
have to start paying $1.20 an hour, 
with overtime for more than 42 hours 
a week, and starting with the period 
three years after the bill becomes 
law, they would have to pay $1.25 an 
hour, with overtime for more than 40 
hours a week. 

Theatres grossing less than $750,- 
000 a year— and not part of a larger 
circuit with sales over that amount— 

In $5,000 'Hole' Contest 

More than $5,000 in prizes is being 
offered by United Artists and Bene- 
ficial Finance through a contest in 
behalf of UA's "A Hole in the Head," 
Sincap production starring Frank 
Sinatra, Edward G. Robinson and 
Eleanor Parker. The competition will 
be conducted in 20 major markets of 
the nation, and will be publicized in 
all of Beneficial's 1,100 branch offices 
throughout the country. 

Twenty $100 Savings Bonds will be 
offered as first prizes to contestants 
submitting the most original conclu- 
sion, in 25 words or less, to the sen- 
tence: "I Must Have Had a Hole in 
the Head When I. . . ." 

A $50 and $25 Savings Bond will 
be awarded as second and third prizes 
in each area in addition to other cash 
prizes and gifts. 


( Continued from page 1 ) 
assets. Moreover in most cases this 
has resulted in the realization of 
many times their book worth, leav- 
ing the film companies extraordinar- 
ily rich in cash and well situated to 
take advantage of new non-movie 
business opportunities as they ma- 

At the same time, the article con- 
tinues, the companies are using their 
funds to repurchase company stock 
and thus "enhancing the per share 
earnings and dividend paying ability 
of the remaining stock." 

The report quotes recent state- 
ments of Spyros Skouras, 20th Cen- 
tury-Fox president, and Barney Bala- 
ban, head of Paramount, to the ef- 
fect that diversification is being con- 
sidered for their companies. And it 
adds: "Presumably, other major 
studios are also seeking non-movie 
ventures into which they can expand." 

Value Line states that as a result 
of diversification moves and retire- 
ment of common stock it ranks film 
equities in Group I (Highest) relative 
to all stocks for appreciation poten- 
tiality to 1962-64. 

Penn. Censors 

( Continued from page 1 ) 
tutional by the State Supreme Court 
will be presented to the legislature 
tomorrow, attorney general Anne X. 
Alpert said. 

Miss Alpert explained that the 
amendments "will meet objections of 
the court to sections dealing with 
definitions of immorality." Sections 
banning obscenities will be retained 
and the penalties for violations in- 

would have to pay $1 an hour when 
the bill becomes law. However, they 
would not be subject to the later in- 
creases in the minimum, nor would 
they be subject at all to overtime 

( Continued from page 1 ) 
to, on scripts, songs and dialogue ( 
films during or before productioi 
The advice of the Bureau, howeve 
will be on a voluntary basis and wi 
not prejudice the decision of th 
Censor Board in regard to the fin 
approval of those films for public e 

The Bureau will also examin 
scripts submitted by foreign produc 
ers who may desire production facil 
ties in India. The advice of th 
Bureau in such cases will cover sui 
ability of the film for exhibition nc 
only in India but also abroad. 

The headquarters of the Bureai 
it is further learned, will be i 
Bombay and sub-offices, if foun 
necessary, will be set up in Madra; 
Calcutta or any other centre. Specie 
steps are likely to be taken to ensur 
secrecy about the contents of th 
scripts and other documents comin 
into the possession of the staff of th 

The draft plan does not prescrib 
any consultation fee as payable t 
the Bureau. But if payment of fe 
is involved in any particular cas 
requiring expert advice from special 
ists, such fee will be payable by th. 
producer concerned. The Bureau wi! 
have its own library of books am 
films, which can be availed of b 

Johnston Report 

( Continued from page 1 ) 
ment, also to report on the Berlii ' 
Film Festival which he attended. 

Johnston, who was accompanie( 
to Europe by J. Griffith Johnsonj 
MPEA vice-president, . arrived ii 
New York on Friday, left for Wash 
ington for the weekend, and return 
here today. 

In the meantime the MPEA boar( 
held a short meeting here on Frida; 
to discuss progress made in negotia 
tions for a new agreement witl' 
Israel. Instructions were then re ^ 
layed to S. Frederick Gronich, MPE/ 
Continental representative, who wil 
proceed with the matter from there 
Possibilities are that negotiations wiL, 
be resumed in London this week. 



MPI Directors 

{Continued from page 1 ) 
president of the company which wa 
formed last year by a group of ex 
hibitor leaders to purchase stock ir 
motion picture production and di: 
tribution companies. Principal pur 
pose of the move was to give ex^ 
hibitors a voice, through MPI, in th^ 
management of major companies. 

The original group subscribed more 
than $100,000 and no further solicita 
tions were made until two weeks agq 
when J. Robert Hoff, president of tm 
Ballantyne Co. of Omaha, took a siJj li 
montlis leave of absence to head 
sales organization for MPI. 

MOTION PICTURE DAILY, Martin Quigley. Editor-in-Chief and Publisher; Sherwin Kan 
Herbert V. iecke, Advertising Manager; Gus H " . _ . . 
Canby, Eastern _Editors._ Hollywood Bureau 
dent and 
as a secti 
class matte 

Fausel Production Mana'^er "fFTKVTTTOW ^n^^ l"'^''!' Managitig Editor; Richard Gartner, News Editor; 

-^^auctioti Manager, iJi^LJi VISION TODAY, Charles S. Aaronsqn, Editorial Director; Pinky Herman, Vincent, 



'Exhibitors are shouting, too- from coast-to-coast ! 

Terrific figures in 

Buffalo, N.Y.... Oklahoma City, Okla. 


Bound to attract greater segment 
of adnK ticket buyers! " 

-M. P. DAILY -f 



Get on the talking drums and call PARAMOUNT now! 

Charlotte, N. C. 
Cincinnati, Ohio 
Memphis, Tenn. 
Milwaukee, Wise. 

San Francisco, Cal. 
Savannah, Ga. . . 
Scranton, Pa. . . 
Syracuse, N. Y. 

Produced by 

Screenplay by 

itarring cordon ANTHONY SARA NIALL SEAN SCILLA Pmrlnrprt h« n r» K.H h 

SCOn-QUAYLE-SHANE-MACGINNIS-CONNERY-GABEL • sy wEibAUB • john guT^^^^^^^^^ guillermin 

From a Story by LES CRUTCHFIELD- Based upon the Characters Created by Edgar Rice Burroughs - A Sy Weintraub-Harvey Hayutin Production • A PARAMOUNT RELEASE 


Motion Picture Daily 

Monday, July 13, 19 


( Continued from page 1 ) 
Motion Picture and Television En- 
gineers, October 5-9 at the Statler 
Hilton Hotel here, according to Wil- 
liam J. Reddick, Exhibit Committee 

The forty-seven display booths 
will feature the latest advances in 
cameras, projection equipment, mag- 
netic/ optical sound devices, studio 
and projection lighting, motion-pic- 
ture processing and lab equipment, 
editing-room equipment, instrumenta- 
tion and highspeed photography, 
closed-circuit TV equipment, labora- 
tory services, special effects and 
production techniques. 

According to Reddick, the follow- 
ing companies have contracted for ex- 
hibit space already: Florman & Babb, 
S. O. S. Cinema Supply Corp., Karl 
Heitz, Houston Fearless, Macbeth 
Instrument Corp., Precision Labs., 
Vicom, Inc., JM Developments, Inc., 
Neumade Corp., Arriflex Corp. of 
America, and Bell & Howell Co. 

Arthur Beezley Dead 

BURLINGTON, Colo., July 12- 
Funeral services were held here on 
Friday for Arthur Beezley, father of 
A. N. Beezley, president of Allied 
Rocky Mountain Independent Thea- 

ACE Meeting 

( Continued from page 1 ) 
"variety of other subjects" which were 
not revealed. 

At that time it was stated that no 
date had been set for a second ACE- 
MPA session. The first and only meet- 
ing of the two so far was held in mid- 
May when spokesmen for both sides 
said they would get together again 
"within a month." 

What was discussed at the first 
MPA-ACE meeting was not disclosed 
by participants beyond the admission 
that trade practices were brought up. 
The MPA is not authorized to make 
any commitments in that regard on 
behalf of the Association or its mem- 

In its original announcement of a 
program in December the ACE com- 
mittee on producer-exliibitor-distribu- 
tor relations listed for discussion such 
subjects as new film marketing meth- 
ods, shortage of prints, moderniza- 
tion of clearance; clearances, runs 
and availabilities; development of new 
stars, advertising, pre - release to 
armed forces; block-selling, price-fix- 
ing—direct and indirect; competitive 
bidding, orderly release of pictures 
and arbitration systems. 

In February it added these subjects 
to the list for discussion with heads 
of production and distribution: pro- 
duction of more films in color, the 
exhibition of 16mm films and more 
stereophonic sound prints with attend- 
ant publicity. 

Many Subjects on Agenda 

Other important issues facing the 
ACE executive committee currently 
include a plan of permanent financing 
and election of a chairman. ACE has 
obtained temporary financing by as- 
sessments paid by member exhibitor 
organizations as well as a fund in 
excess of $50,000 representing pro- 
ceeds from rental of special institu- 
tional industry short subjects. 

Fabian has served as head of ACE 
since its formation last November, 
when he accepted the temporary 
chairmanship. Later a plan of rotating 
chairmanship for three-month periods 
was adopted and Fabian elected first 
chairman. He has continued to serve 
since the expiration of his term 
March 12. 

Other projects on the original ACE 
program include opposition to toll- 
TV; seeking a meeting with the De- 
partment of Justice on what can be 
done to change the Consent Decrees 
in certain respects; methods of in- 
creasing film production; and a pro- 
gram of industry research. 

L.A. 'Porgy' Premiere 
Sold Out As Benefit 

From THE DAILY Bureau 

LOS ANGELES, July 12. - The 
charity premiere of Samuel Goldwyn's 
"Porgy and Bess" Wednesday at the 
Carthay Circle Theatre for the bene- 
fit of the Cedars of Lebanon Hospi- 
tal is completely sold out, the officials 
of premiere committee announoed 
over the weekend. 

Television Today 

UA-JV (yKeefe Series VVho's Wher 
Starts Sept. 22 on CBS 

United Artists Television's new 
situation comedy series, "The Den- 
nis O'Keefe Show," will premiere as 
a Tuesday night attraction Septem- 
ber 22 on the CBS-TV network. Un- 
der the sponsorship of the Olds- 
mobile division of General Motors, 
the series will be seen in the 8:00 
to 8:30 P.M. time period. 

D. P. Brother and Co., Detroit, 
advertising agency for Oldsmobile, 
has placed an order for 227 stations, 
according to Bruce Eells, UA-TV 
executive and vice-president. When 
these are cleared, the O'Keefe show 
will be seen in more communities 
dian the majority of programs on the 
air, he said. 

"The Dennis O'Keefe Show" is the 
second series to be sold by UA-TV 
to a national sponsor recently, the 
other being "The Troubleshooters," 
sponsored by Philip Morris. 

New ABC Panel Show 
To Star Ernie Kovacs 

"Take a Good Look," a new panel 
show tailored to challenge the memory 
of late evening viewers, with comedi- 
an Ernie Kovacs as emcee, will debut 
on the ABC Television Network, 
Thursday, Oct. 15, 10:30-11 P.M., 
NYT, sponsored by Consolidated 
Cigar Sales Co., Inc., it was an- 
nounced by William P. Mullen, ABC 
vice-president in charge of TV net- 
work sales. 

"Take a Good Look," which will 
originate "live" from ABC-TV's Tele- 
vision Center in Hollywood, will fea- 
ture personalities as panelists who will 
try to discover the identity of a con- 
testant now relatively unknown but 
who at some time in the past was a 
central figure in an event which made 
front page news. 

Rabbi Birstein, Head of 
Actors' Temple, Dies 

Funeral services were held Friday 
for Rabbi Bernard Birstein, widely 
known in the motion picture and 
amusement industries, who died 
Thursday, July 9, at Universal Hos- 
pital after a short illness. Rabbi Bir- 
stein, since 1925 head of Congre- 
gation Ezrath Israel, 339 West 47th 
Street, known as the Actors' Temple, 
was a chaplain of Cinema Lodge, 
B'nai B'rith, and the Variety Club 
and for many years had ofiiciated at 
film industry and theatrical functions 
in New York. He was active in the 
United Jewish Appeal, the Zionist 
Organization and the Federation of 
Jewish Philanthropies. Surviving are 
his widow, Clara; a son, Samuel 
Joseph, and four daughters, Mrs. 
Sarah Pearlman, Mrs. Mildred Shap- 
iro, Mrs. Julia Glasser and Mrs. Ann 

W. Thomas Dawson has been a 
pointed director of sales promoti 
and research at CBS Television Sp 
Sales. He replaces Robert F. Dav 
who has been named director of i 
search, CBS Television Stations Di 


An expansion of Screen Gems' Ne 
York publicity staff was announc; 
by Gene Plotnik, publicity direct 
of the Columbia Pictures TV su 
sidiary. Ernie Otto, formerly pu 
licity director for the Steve AIL 
show, has joined the department 
manager of special projects. Al 
added to the Screen Gems publici 
staff were Dick Brooks, formerly 
20th Century-Fox, and Bill Kaufmaj 
formerly of Mai Braverman A 
sociates. Mike Gray has resigned 
travel and write on a free-lani 


James Arness, star of "Gunsmokc 
has signed a new, long-term co 
tract with the CBS Television Ne 
work. Under terms of the agre 
ment, Arness will have his own pr 
ducing company, which will produ( 
"Gunsmoke" in association with CI 
and also develop new programs f 
the network. 

Tanny Gymnasiums 

( Continued from page 1 ) 
stockholder for the merged cor 
panics, which Mali operate under tl 
name of Vic Tanny Enterprises, In 
The new company will have divisioi 
for operating gymnasiums, with oi 
handling production, distribution ar 
financing of television films. 

Tanny's present gross sales 
$12,000,000 annually from 70 gyi 
nasiums located in major citi- 
throughout the nation, are expecte 
to increase substantially with contr 
of spot time owned by Guild on 
better basis, with stations througl 
out the country. 

Guild plans improvement of i 
position in the industry with the ne 
funds which will be made availabl 
for acquisition of additional program i 
The merger is subject to credito:i 
and stockholders approval at Guild 
forthcoming annual meeting. Cole 
expected to continue as operatin 
head of the combined corporation 
Guild films is listed on the Amer 
can stock exchange. 





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OL. 86, NO. 9 



Vill Arbitrate 

^eet Today on 
Dividing U. K. 
rax Relief 

rreat Difficulties Seen 
'or KRS-CEA Session 


LONDON, July 13.-An attempt 
) arbitrate the manner in which ex- 
tbitors and distributors will divide 
16 £20 ($56) per week tax reUef 
oted tiheatres will be made at a 
leeting here tomorrow between the 
inematograph Renters Society and 
le Cinematograph Exhibitors' Assn. 

An impression has gained ground 
1 certain quarters and on the 
rength of passages in the Chancel- 
ir's speech to the Commons that 
le concession was intended to bene- 
: exhibitors only. 

The Chancellor, for example, at 
le point in the debate said: "I 
fQiald say that this payment of £20 
{Continued on page 3) 

kneau Heads New Para 
IS.-Canada Set-Up 

Utilization to a greater extent of 
lanagement services, including per- 
)nnel and facilities of Paramount 
ilm Distributing Corporation by 
laraniount Film Service Ltd. of Cau- 
da was announced yesterday by 
eorge Weltner, Paramount Pictures 
ce-president in charge of worldwide 

These management services and 
ipervision will be under the direction 
{Continued on page 7) 

^arn Conn. Drive-Ins on 
liunday 'Bonus' Shows 

Special to THE DAILY 

HARTFORD, July 13.-Connecticut 
rive-ins have been warned by state 
)lice to halt the illegal practice of 
idnight "bonus" shows on Saturday 
ghts. State Police Capt. Carroll E. 
raw has asserted that such perform- 
ices are in violation of the Sunday 
{Continued on page 6) 

National Theatres Plans New Name; -St. Louis 
Stockholders to Vote on August 25 

From THE DAILY Bureau 

HOLLYWOOD, July 13.— National Theatres, Inc. today announced a pro- 
posed change in name to National Theatres & Television, Inc. (NT&T.) An- 
nouncement of the change, which is subject to stockholders' approval, was 

jointly made by B. Gerald Cantor and 
John B. Bertero, chairman of the 
board and president, respectively. 

"The inclusion of 'Television' in our 
corporate identification," the joint 
statement said, "reflects our constant- 
ly expanding activities in all phases 
of television. Last year we bought 
{Continued on page 6) 

Need 12 Strong Films 
In a Row: Zinnemann 

HOLLYWOOD, July 13.-Fred Zin- 
nemann, expressing great optimism on 
the future of motion pictures on his 
return here from a seven-city cam- 
paign tour for "The Nun's Story," 
which he directed for Warner Broth- 
ers, said that 10 or 12 good strong 
films in a row are what the industry 
needs to rebuild its future. 

Zinnemann, who experienced his 
first interview campaign for a film, 
( Continued on page 2 ) 

Siegel to Europe on 
New Production Deals 

Sol C. Siegel, vice-president in 
charge of production of Metro-Gold- 
wyn-Mayer, flew here over the week- 
end and will leave by plane for Lon- 
don and the Continent today for a 
three weeks' business trip. In London, 
Paris and Rome, Siegel will meet with 
a number of independent foreign pro- 
ducers and directors to discuss proj- 
ects which could be filmed abroad 
with top international star personali- 
ties and distributed by M-G-M in the 
{Continued on page 2) 

Expects Approval of 
Minimum Wage Bill 

From THE DAILY Bureau 

WASHINGTON, July 13.-Senator 
Kennedy ( D., Mass. ) said he expected 
the full Senate Labor Committee to 
approve "without substantial change" 
the sweeping minimum wage bill re- 
ported by his subcommittee. 

He said he looked for full commit- 
{ Continued on page 6) 

Acquit SX. Exhibitors 
Of 'Blue Law' Charges 

Special to THE DAILY 

GREENVILLE, S. C, July 13. - 
A four-man jury in magistrate Bate 
Aiken's court here deliberated about 
30 minutes before acquitting six 
Greenville area theatre operators of 
charges that they violated a state 
{Continued on page 6) 

Senators Javits, Ervin in Debate on 
High Court Ruling on Xhatterley' 

Jacob Javits, U.S. Senator from New York, registered strong approval of the 
Supreme Court's recent overruling of his state's censorship of the film, "Lady 
Chatterley's Lover," on tlie latest session of "American Forum of the Air," 
produced by the Westinghouse 


Broadcasting Company for TV show- 
ings this week. 

"The Court is not encouraging 
adultery, all it is saying is that the 
public has the right to buy or not to 
buy as it chooses, and that is what a 
free America is all about," Senator 
Javits said. His statement was a reply 
to Senator Sam Ervin of North Caro- 
lina, who charged on the program 
that the "Chatterley" decision is a 
violation of state government rights. 

"The right of freedom of speech is 

not absolute and does not contem- 
plate that people can preach adultery 
and encourage its practice," Senator 
Ervin stated. Leon Keyserling, former 
chairman of the President's Council 
of Economic Advisors, who joined the 
Senators in a discussion of the Su- 
preme Court, suggested that "the 
First Amendment protects a lot of 
things and apparently one of tliem is 
the attractions of adultery." 

The Court's powers were defended 
( Continued on page 3 ) 

To Promote 
Theatre As 

3-Week Campaign Slated 
On Cooperative Basis 

Special to THE DAILY 
ST. LOUIS, July 13.- Motion pic- 
ture exhibitors here will take to the 
airwaves for a period of three and a 
half weeks in a general business-build- 
ing campaign to promote the theatre 
as an institution. The program will get 
underway July 26 and run through 
August 19. 

Cooperating in the tribute to the 
industry will be radio station KWK, 
the Globe Democrat and all retail rec- 
ord outlets. 

Promotion plans were set with 
KWK's Michael Ruppo, Jr., by the fol- 
lowing St. Louis exhibitor represent- 
atives: Jerry Berger, Esquire Thea- 
tre; Howard Zulauf; Bob Johnson, Ar- 
thur Enterprises; Dick Fitzmaurice; 
Frank Henson, Loew's Theatres; 
Charles Goldman; Jim James, Mis- 
souri-Illinois Theatre Owners; John 
( Continued on page 2 ) 

Film, Equipment Exports 
At Record High in '58 

From THE DAILY Bureau 

WASHINGTON, July 13. - U.S. 
exports of motion picture film and 
equipment hit a record high of $31,- 
818,109 last year, the Commerce De- 
partment reported. 

This was slightly above the 1957 
{Continued on page 6) 

'Anne Frank' Chosen 
For Moscow Festival 

From THE DAILY Bureau 

WASHINGTON, July 13. - 20th 
Century-Fox's "The Diary of Anne 
Frank" has been chosen as the Amer- 
ican entry out-of-competition in the 
coming Moscow Film Festival. The 
selection was made by an Interde- 
partmental government committee 
headed by Turner Shelton, U.S. In- 
formation Agency film chief. 

Motion Picture Daily 

Tuesday, July 14, 1£ 


Artists \-ice-president in charge of 
operations, and president of United 
Artists Tele\-ision, left here yesterday 
for Hollywood. 


Harry Goldberg, Stanley \A'am€r 
director of advertising-publicit}', has 
left Xew York for Sao Paulo, Brazil. 

.\rnold Friedmlix, of the Colum- 
bia Pictures home office exploitation 
department, has left New York for 
Hartford and New Haven. 


\\'iLLiAM Orxsteix, pubHcist for 
Otto Premes'ger's "Anatomy of a 
Mm-der," is in Cleveland from New 


Louis Lober, general manager of 
United Artists' foreign department, 
will return to Ne^^- York today aboard 
the "Queen Man-" from Europe and 
the Middle East. 


Dick Po\a-ell will leave here for 
London tomorrow \1a B.O.A.C. 

\\'rLLL\M Bro-s%"x, of United Art- 
ists' exploitation department, is in 
Hartford from New York. 

Ro-\^-LAXD \'. Lee, producer, will ar- 
ri\^e in New York tomorrow from Hol- 


\\'iLLiAM Cross, Columbia Pictures 
booker in Cleveland, has become a 
grandfather again with the birth of a 
third son to his daughter-in-law, Mrs. 
George Cross. 


William Rose, fonner partner ^^■ith 
Syd Coxx in Conrose Theatrical En- 
terprises, Hartford, has returned to 
his Woodland Hills, Cal., home fol- 
lowing a \'isit to Connecticut. 

Jesse Cox, manager of tlie Tower 
Theatre, Atlanta, has returned to his 
duties there following hospitahzation. 

Coxxery Ch-appell, head of the 
Pinewood Studios in England, will 
return to London from Neu" York 
todav \da B.O.A.C. 


EuGEXE Lowe, sales representative 
for Universal in Albany, N. Y., was 
in Oneida from there. 


Allen Raix-water, of Exhibitor 
Service Co., Atlanta has returned 
there following a vacation. 


William Peblberg, producer, has 
arrived in New York from the Coast. 

12 Big Films 

{Continued from page 1) 
was enthusiastic in his report of the 
results, \^-hich afforded him ke\- \'iew- 
points from exhibitors and distributor 
branch operators regarding the impor- 
tance of merchandising and pre-sell- 
ing the product. He advocated more 
contact between Hollywood film mak- 
ers and the men who sell their prod- 
uct, as insurance for a film's poten- 
tial box office returns. 

Little 'Family' Attendance 

The director reported also on mul- 
tiple conference phone calls made 
\\ith motion picture editors in fringe 
cities from his stopovers in M'ashing- 
ton, Dallas, St. Louis, Chicago, De- 
troit and Neu' Orleans to achie\'e sat- 
uration interest in "The Nun's Story" 
in those areas. He said that interview- 
ers were generally interested not only 
in his contribution as a director but 
in all phases of picture making, es- 
pecially where a good fihn is involved. 

Zinnemann obser\ed further that 
the old regular habit of entire famifies 
going to films as a unit happens now 
only on occasional instances, \vith 
most families split on their taste and 
age interests. 

Questioned on whether he has any 
interest in any TV projects for the 
future, the director said "people are 
getting sick of watching T\'." 

"TV will bother us less in the fu- 
txu-e, and I do not envision Pay-T\' 
as a threat to the future of motion pic- 
tures," he concluded. 

Zinnemann will lea\'e here today for 
England for preparations on Warners' 
"The Sundowners," \\"hich will be 
made as a British quota picture in 
Australia, starting in September, with 
Deborah Kerr, Robert Mitchum and 
Peter Ustinov in the leads. 

Mrs. Jules Levey Dies; 
Services Tomorrow 

Funeral ser\-ices for Mrs. Mae Ann 
Levey, wife of Jules I^evey, producer 
and distributor, will be held here 
tomorrow at 12:4.5 P.^L at Riverside 
Memorial Chapel, 76th St. and Am- 
sterdam Avenue. Mrs. Levey died in 
Neu- York Sunday night. 

Interment will be at Mount Hope 
Cemetery, Hastings-on-Hudson, and 
the family has requested that flowers 
be omitted. Besides her husband, 
Mrs. Levey lea\"es t^vo children and 
five grandchildren. 

'Hercules' Does $29,311 

Embassy Pictures' "Hercules," 
which opened Friday at the Brooklyn 
Fox Theatre, grossed 829,311 for the 
three day weekend through Sunday, 
matching the record grosses the 
hea\ily exploited film has been hit- 
ting around the country. Warner Bros, 
is distributing. 

4c/ifevemefif Honors 
To 12 at Paramount 

T\^elve members of Paramount's 
domestic distribution organization will 
be inducted into the company's "100 
Per Cent Club," highest honor for 
year-long achievement that can be be- 
stowed on employees of the Para- 
mount field forces. The latest annual 
additions to the "100 Per Cent Club" 
were announced yesterday by George 
'\\'eltner, Paramount Pictures \dce- 
president in charge of world sales. 

The honor organization was estab- 
lished by Paramount 34 years ago to 
spothght accomplishment. Member- 
ship is limited to employees whose 
work was consistently outstanding 
throughout the preceding 12 months. 

Named were: Travis G. Carr, book- 
er. New Orleans; Herbert D. Cohen, 
office manager, Chicago; Joseph L. 
Cutrell, salesman, Charlotte; Ralph 
W. Fry, salesman, Dallas; Thomas F. 
Gooch, head booker, Kansas Cits'; 
Catherine A. Grotticelli, head booker, 
Pittsburgh; Arnold P. Lavagetto, 
booker, San Francisco; Bonita K. 
Lynch, head booker, Minneapolis; 
Eugene NewTiian, salesman, New 
York; Kenneth Renter, booker, Buf- 
falo; Clifl^ord F. Smile\', salesman, 
Cincinnati, and King Trimble, sales- 
man, San Francisco. 

Siegel to Europe 

(Continued from page 1) 
countries where they are made and 
possibly world-\\-ide. 

Joseph R. Vogel, president of 
Loew's and M-G-M, who is now in 
Europe on a combined business and 
vacation trip, will meet Siegel in Paris 
or Rome. 

Larr\- Bachmann joined M-G-M as 
production representative in Europe 
several months ago and has been mak- 
ing his headquarters at the company's 
studio in London. Siegel plans to meet 
first with Bachmann in London to re- 
view several suggested projects that 
have been in the discussion stages. 

Siegel, who is accompanied on the 
trip by his wife, expects to return to 
the studio in Cul\-er Cit\ in early 

'Constructive' Talks for 
Ohio ITO Convention 

Special to THE DAILY 
CLE\^LAND, July 13.-While the 

agenda for the October com-ention of 
Independent Theatre Owners of Ohio 
has not been set up as yet, the board 
of directors has determined to confine 
the con\-ention to "constructi\-e dis- 
cussions," according to Kenneth 
Prickett, ITO executive secretary. "We 
plan to confine the work of the con- 
vention to building better bo.x:office, 
and better inter-industry relations 
instead of going into critical ha- 
rangues about past performances," he 
said on a \-isit here. 

St. Louis Pla 

( Continued from page 1 ) 
Meinardi, Fox Midwest Theatres; £ 
Howard Spiess, Smith Management 
KV^K wHl relinquish three Simt 
broadcasts of its "Hi-Fi Showcase" 
permit local exhibitors to tell of tli 
economic, cultural and musical con 
butions to the community, as well 
many philanthropic and charita 
contributions. Featured \^dU be taj: 
interviews with film personalities ; 
executives, as well as a cavalcade 
a^\-ard-^^inning film music. 

Record Stores to Cooperate 

The radio station will promote t 
special broadcasts through gratis sp 
two weeks prior to the first broadc; 
Through KWK, the Globe Democ 
will publish four quarter page f 
plugging the broadcasts. All ret _ 
record outlets in the area will pi; 
the promotion via coimter displa 
and the exhibitors themselves will p 
ticipate with screen trailers. 

Ready 'Queen' Prologil 

TV personafity Art Linkletter 1 
been signed by Universal-Intematic 
al to appear in a special prologue i 
"The Snow Queen," full-length ai 
mated feature made in Russia and 1: 
ing distributed in the United Stal 
and Canada by Universal. At the sar 
time Alan Lipscott and Robert Fisl: 
were signed to write the prologue 1 
the film, \\-hich is based on the clas: 
Hans Christian Andersen fable. 

NEW YORK theatre; 


Rockefeller Center • Ci 6-4600 


In FRED ZINNEMANN'S Production of 




Live in Luxury at the Beach's Best 
. . . The Berkeleyl ]jJfe ^S 
Mid weeli or weel<-end, it's always a good time to come to 


In New York City, call WOrth 2-4018 



From Dependable 

1327 S. Wakith Chieaeo 630 Niith Ate. New Yoi 

MOTION PICTURE DAILY, Martm Quigley, Editor-in-Chief and Publisher; Sherwin Kane. Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor 
Herbert \. Fecke, Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Vincer 
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mgton, D. C; London Bureau, 4, Bear St. Leicester Square, W. 2. Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pav, News Editor. Correspondents in th^ 
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dent and Treasurer; Le« J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald. Better Theatres and Better Rafreshment Merchandising, each published 13 times a yeai 
as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as secon; 
class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per yea:r, $6 in the America* =->A S12 foreign. Single copies, 10c 

IS lTuesday, July 14, 1959 

Motion Picture Daily 


Meeting on U.K. Tax Relief 

( Continued 

($56) will be income in the hands of 
the recipient; that is, the proprietor 
of the cinema, in exactly the same 
way as any other income received 
from his business and box-office tak- 

One M.P.— Mrs. Eirene White, who 
specialises in motion picture matters 
—had seized on the administrative 
point arising out of the Treasury's de- 
vice whereby no theatre previously 
exempt from the production levy will 
have to pay it as a result of the tax 

Would Stay With Exhibitors 

Said Mrs. White in the course of 
the debate: "If, as the Chancellor 
suggests, this money is regarded as 
tax and not as ordinary income, the 
cvistom of the trade leads to the re- 
sult that the whole of the money 
will remain in the hands of the ex' 

"The break figures, as it is called, 
between the renter of the film and 
the exhibitor is normally settled on 

from page 1 ) 

the basis of tax having been paid. 
Therefore, the whole of the remission 
is obviously intended by the Chan- 
cellor, judging from what he has said 
this afternoon, to go to the exhibitor." 

Chancellor Heathcoat Amory then 
said: "Of course that is entirely a 
matter for the trade to decide." 

Tomorrow's KRS-CEA get-togeth- 
er on the division of spoils is likely 
to develop as a tough hassle. For 
CEA's general council is scheduled to 
meet the following morning and dele- 
gates thereto will be expecting cheer- 
ful news to take back to their 

Annoyed by Comment 

Producers are irked by another re- 
mark the Chancellor let fall in the 
Commons; namely, that in his view 
they (the producers) have no special 
difficulties. Only a day or two earlier 
the Producers Associations' president 
Arthur Watkins had been lamenting 
the downward trend in the yield of 
the production levy. 

Telemeter to Build Studio 
\nd Offices in Toronto 

Special to THE DAILY 

*li TORONTO, July 13. - Trans 
Iff^Ianada Telemeter has purchased a 
■ne-story and penthouse building 
^''ere and has obtained permission 
y-'rom the Etobicoke Municipal Coun- 
""il to alter the structure for Telemeter 
''urposes. Studios will be constructed 
'IPn the main floor, with offices in 
^'le penthouse above. 


Hap Big Plans for B-B 


pijlecords in New England 

Special to THE DAILY 

BOSTON, July 13. - Theatre and 
' xchange publicists met here today 
■'') map plans for scheduling on New 
'England airways the business build- 
"ig records of songs and jingles for 
Plidio use supplied by Compo. The 

leeting was called by Ben Domingo, 

rea chairman. 

Attending were Al Levy and Phil 
l|ngel of 20th-Fox; Hy Fine, Jack 
li^ef and Chester Stoddard of New 
ngland Theatres, Inc.; Paul Levi of 
j^merican Theatres Corp; Karl Fasick 
h; Loew's Theatres; Joseph Mansfield 
UA; Arnold Van Leet of Para- 
ijjiount Pictures; John Markle of Co- 
,][jmbia Pictures; Floyd Fitzsimmons 
I ■ Warner Brothers and Bucky Harris 
j Universal. 

Publicists Contact Stations 

The exchange publicists were given 
"'le key city radio stations to cover 
, ,ir free air time while the theatre 
i^blicists were allocated districts in 
±ie smaller cities and towns in the 
.ye New England states. With every 
action covered fully, the saturation 
impaign starts immediately to run 
atil the end of September. 

Anatomy' Rolling Up 
j.lecord-Breaking Takes 

" Otto Preminger's "Anatomy of a 
Liurder" rolled up record-breaking 
grosses in three new engagements 
^st week in Chicago, Boston and 
/ashington, Columbia reported yes- 

' rday. It also continued a strong pace 
[3. New York, Detroit and Los An- 
jjjjles, with second week grosses virtu- 
llly equalling first week business. 

In Chicago, "Anatomy" grossed 
53,000 in its first four days for an 
1-time record at the Woods Theatre. 
'-i Washington, the Trans-Lux Thea- 
j e recorded a four-day gross of 

1 13,322, the biggest take there since 
. e opening week of "Bridge on the 
I iver Kwai." At the Gary Theatre in 

DSton, the initial four days saw a 

nsational $11,869 gross. 
I Second week figures were equally 

ipressive. In New York, "Anatomy" 
/ossed $34,314 at the Criterion and 
C[> 4,500 at the Plaza in the first four 
' lys of the second week. At the 
: nited Artists Theatre in Detroit, the 
I ur-day gross was $18,800. In Los 
!< ngeles, the film grossed a smash 
; .5,400 in four days at the Warner 

jverly Theatre. 

Javits, Ervin 

( Continued from page 1 ) 
by Sen. Javits as "uniquely the pro- 
tector of the individual against the 
power of the state" and applauded 
recent Supreme Court rulings as "try- 
ing to do the utmost to see that peo- 
ple just aren't convicted because 
somebody says so but are only con- 
victed by judge and jury." 

The debate will be seen this week 
on all Westinghouse stations and 
WTTG, Washington. It was presented 
in New York on WNEW-TV on Sun- 

New Management for 
Yankton, S.D., Theatre 

Special to THE DAILY 

YANKTON, S. D., July 13.-The 
Dakota Theatre here has been taken 
over by the Dakota Operating Co., 
with the equipment purchased from 
W. S. Tammen. 

The same building will be rented 
by the new group. 

Officers of the Dakota Operating 
Co. are R. J. Patterson, president, and 
C. T. Erickson, vice-president, both 
of Sioux Falls. Tammen's plans for 
the future are undetermined, he an- 

The theatre will be managed by 
Thomas T. Johnson, who has been a 
student at the University of South 
Dakota, Vermillion. He armounced 
that the policy of the theatre will 
continue as in the past, with first run 
pictures and return engagements of 
popular top pictures to be featured. 

WodelVs Father Dies 

DENVER, July 13.-Funeral serv- 
ices have been held for Arthur 
Wodell, Sr., father of Arthur 'Jack' 
Wodell, Jr., managing director of the 
Paramount Theatre here. 

Additions to Universal 
Exchange in Cleveland 

Special to THE DAILY 

CLEVELAND, July 13.-The local 
Universal exchange is gradually taking 
on its former look before it was 
"streamlined" almost two years ago. 
At first it was reduced to a branch 
manager, one booker, a part time 
salesman (shared with Pittsburgh) 
and one secretary— exclusive of the 
district manager and his secretary. 

Gradually the personnel has grown 
and now includes two bookers— Frank 
Musto and Dick Dowdell; a full time 
salesman. Jack Lewis; a biller; and 
the most recent addition, Mary Jane 
Hillenbrand, contract clerk. Branch 
manager is Norman Weitman and 
Frank DeFranco is shipper. The dis- 
trict office remains unchanged with 
Peter Rosian, district manager, and 
his secretary, Laura Kovac. 

^Hot" Big in London 

United Artists' "Some Like It Hot" 
is continuing its fast pace at the Lon- 
don Pavilion Theatre with a seventh 
week gross that topped receipts for 
the fifth and sixth weeks, it was an- 
nounced here by Arnold M. Picker, 
vice-president in charge of foreign 
distribution. The film is holding for 
an eighth week. Picker said it is 
maintaining its record-setting pattern 
at the boxoffice breaking all existing 
house figures in the theatre's 30-year 

Two for Colorama 

Colorama Features, Inc. has ac- 
quired the distribution rights to "The 
Song of Sister Maria" starring Domi- 
nique Blanchar, and "I Was a Parish 
Priest" starring Claude Laydu. Both 
features were filmed in Spain, with 
French actors in the leading roles. 
Pictures are now being readied for 
October release. 


Alan Koehler, formerly vice-pres- 
ident of Bemice Fitz-Gibbon, Inc., 
and assistant to Miss Fitz-Gibbon at 
Gimbels for the five preceding years, 
has joined Norman, Craig & Kum- 
mel. Inc., as vice-president and 
senior writer. 


Karl FischI, formerly associated 
with Transfilm, Inc., and Compton 
Advertising, Inc., has joined Wilding, 
Inc., producers of commercials and 
business films, as director of market- 
ing for the Eastern sales division. He 
will headquarter here. 


Frank Barnes, who has owned and 
operated the Ehte Theatre, Craw- 
ford, Nebr., for die past 15 years, 
has sold out to James Stockwell. 
Barnes is moving to the State of 


Jeb Schary, son of producer-writer 
Dore Schary, and Tim Ziiuiemann, 
son of director Fred Zinnemann, are 
serving this season on the apprentice 
staff of the Westport Country Play- 
house, Westport, Conn. 


Alvin E. Brizzard, C.P.A., has 

joined Security First National Bank, 
Los Angeles, in that institution's en- 
tertainment industry loan and service 


Louise Lansing Mace, for the past 
42 years motion picture and drama 
critic of the Springfield ( Mass. ) Union 
and Sunday Republican, has retired. 


Sam Eckman, Jr., formerly MGM 
managing director in London, and 
more recently United Kingdon rep- 
resentative for Magna Theatre Corp., 
has joined the board of Stanley Kram- 
er Productions. 


W. W. Lucas, former president of 
Local 439, lATSE, New London, 
Conn., and currently serving as re- 
lief stage manager of the Stanley 
Warner Garde Theatre there, is cele- 
brating his 58th year in show busi- 


Arthur N. Schuman, nephew of A. 
M. Schumann, Hartford film industry 
pioneer, has been elected to the 
board of directors of Park St. Invest- 
ment Co., owners of five houses cur- 
rently operated by Community Thea- 
tres, Inc. 


Matthew Rapf has been signed to 
a long term contract by Screen Gems, 
and joins the company this week as 
a producer. His first assigimaent is 
the new series, "Brothers Januar)'," 
scheduled to go into production later 
this month. 







mmm tv teailehs 

never hotter 




Motion Picture Daily 

Tuesday, July 14, 

Minimum Wage 

{Continued from page 1) 
tee action next week. The subcommit- 
tee approved the bill Friday. 

The bill would bring larger thea- 
tres and theatre circuits— those gross- 
ing over 8750,000 a year— gradually 
under both the minimum wage and 
overtime provisions. The smaller thea- 
tres would be brought under the mini- 
mum wage part only, and not the 

Backers of the bill hope for Senate 
passage this year, House action ne.\t 

Brylawski Predicts Opposition 

Meanwhile, A. Julian Brylawski, 
legislative chairman of the Theatre 
Owners of America, promised that ex- 
hibitors would be called on for a 
mammoth grass - roots campaign 
against the change "at the proper 
time." Brylawski said he felt the bill 
still faced a "rocky road," and de- 
clared that exhibitors have thus far 
"lost only a skirmish and not the 


Nat. Theatr 

S. C. Exhibitors 

(Continued from page 1) 
"blue law" by operating on Sunday, 
June 28. Defense counsel J. D. Todd, 
Jr., argued: "They say we have defied 
the law. We say they have misinter- 
preted the law. We urge the jury to 
hold that this antiquated law has no 

Magistrate Aiken instructed the 
jurors that it was their duty to deter- 
mine if the legislature meant to in- 
clude movies or if movies were fairly 
included in the "blue law." "If there 
is any doubt that movies were in- 
cluded in the statute, the jury's duty 
would be to acquit," he asserted. 

It was brought out during the trial 
that there was no disorder in any of 
the si.x theatres and that the sum- 
monses were served at times which 
were not church hours. 

Other charges are still pending re- 
lating to both June 28 and July 5 
Sunday operations in this area. 

Sheriff Martin said afterward there 
would be no arrests of area theatre 
operators when they open their houses 
and drive-ins, unless someone signs a 
warrant against the operation. 

Carthay Circle Reports 
Record 'Porgy' Sale 

From THE DAILY Bureau 

HOLLYWOOD, July 13. - The 
greatest advance sale in the history 
of reserved-seat film attractions in 
Southern California was racked up 
over the weekend for the engage- 
ment of Samuel Goldwyn's "Porgy 
and Bess," premiering Wednesday 
night at Carthay Circle Theatre, the 
theatre has reported. 

At box-office closing Saturday 
night, an unprecedented total of $46,- 
671 in advance reservations had been 
set, the management declared almost 
three times the total of "Around the 
World in 80 Days" previous record- 
holder of pre-opening sale for a hard- 
ticket attraction. 

Return of the Fly 

Associated Producers — 20th-Fox — CinemoScope 

Hollywood, July 13 

A WORTHY SUCCESSOR to "The Fly," this sequel in CinemaScope looms 
likely to echo the former box office success, in a packaged presentation 
with another API production, "The Alligator People." Vincent Price, 
who starred in the original offering, receives similar billing for his con- 
tinued role, as the brother of the man who met a weird death after 
inventing a disintegrator-integrator machine. 

Co-starring with Price is the rising )oung actor Brett Halsey, who 
portrays the son of the inventor, determined to carry on his father's work 
against his uncle's wishes. Edward Bernds conceived an absorbing 
screenplay which he also directed for producer Bernard Glasser, up- 
holding the impact and suspense created by the original "Fly." 

In this one, Halsey displays a fearful attitude toward flies after Price 
reveals the closely guarded secret to him of how his father met his 
death: His father, subjecting himself to an experiment with his invention 
was unaware that a fly had entered the disintegrating chamber with 
him. Upon re-integration, a gigantic enlargement of the head and arm 
of the fly replaced his own. 

Halse\-, unwittingly engages a young scientist who is wanted by the 
British police for murder to help him. The aide, David Frankham, plots 
to steal the plans for the secret invention and sell them through Dan 
Seymoin, an underworld fixer who uses a funeral parlor as a front. 

Frankham escapes arrest by using the machine on a British poUceman 
while attempting to steal the plans. The pohceman's hands and feet are 
replaced by those of a guinea pig which was going through the process 
of a delayed integration. Frankham has Seymour help him dispose of 
the body. Frankham, confronted by Halsey on his return to the lab for 
the plans, is forced to use the machine on him as well. This time he 
causes Halsey to experience the same fate as his father by placing a 
ly in the disintegrating chamber with him. 

Halse)', in the guise of The Fly, finds revenge by disposing of Sey- 
mour and then Frankham in the funeral parlor. He returns to his normal 
-hape when Price, who had been shot by Frankham in an attempt to 
Lop his escape, with the aid of police inspector John Sutton, uses the 
machine to re-integrate him. 

. .unning time, 79 minutes. General Classification. Release, in July. 

Samuel D. Berxs 

UA Files Suit in Ban 
On 'Maja' Postcards 

From THE DAILY Bureau 

WASHINGTON, July 13.-United 
Artists filed suit in Federal Court here 
today to upset a Post Office Depart- 
ment ban on postcards advertising 
"The Naked Maja." 

The Department said the postcards 
were obscene and non-mailable. U.A. 
said the cards showed an accurate 
reproduction of the Goya painting, 
and the Department's action violated 
the First Amendment. 

Warn Connecticut 

( Continued from page 1 ) 
law, which bans screening of motion 
pictures between midnight and 2 

The trend of "bonus" shows devel- 
oped in the last year, becoming a reg- 
ular Saturday feature in at least five 
of Connecticut's 38 drive-ins, accord- 
ing to Shaw. 

Theatre owners have received warn- 
ing letters, which include a copy of 
the apphcable law. The 1959 state 
legislature, recently concluded, passed 
a law pennitting screening of mid- 
night shows on Saturdays which fall 
on New Year's Eve. 

'Head' N.Y. Opening 
Caps 6-Week Promotion 

The New York premiere of "A Hole 
in the Head" at Loew's State Theatre 
tomorrow will climax an intensive six- 
week local level campaign, one of the 
biggest in the history of United 

Major elements of the aU-media 
promotion include saturation penetra- 
tion of singing commercials by Frank 
Sinatra and Eddie Hodges on 12 radio 
stations in the New York-New Jersey- 
Connecticut area; off-the-amusement 
page advertising in seven metropoli- 
tan dealies; and a disc jockey promo- 
tion featuring two songs from the UA 
release, "All My Tomorrows" and 
"High Hopes." 

'Night' Grosses Big 

Columbia's "Middle of the Night" 
grossed $10,000 in the first four days 
at the Trans-Lux Theatre in Phila- 
delphia, the highest gross there in 
more than a year, the company said 
yesterday. At the Playhouse Theatre 
in Washington, D.C., "Middle of the 
Night" continued to record the big- 
gest grosses in three years, with the 
first four days of the second week 
totalHng $7,150. 

( Continued from page 1 
and are now operating WDAI 
and AM, in Kansas City. More re^ 
ly the company acquired Nat 
Telefilm Associates, Inc. (NTA), 
of the industry's most active pre 
distribution organizations. Thr 
NTA we are also operating W> 
TV, WNTA-AM and FM, in the 
York City Metropolitan Area, 
KMSP-TV in Minneapohs-St. ] 
Just a few weeks ago, we also 
quired a community antenna te 
sion system in Williamsport, Pa. 

"In the future, we plan to ex] 
our television and radio holdins 
the limits permitted by the Fe 
Communications Commission, 
we also anticipate increased ai 
ties in film and tape programr 
distribution through NTA." 

New Title Voted July 10 

The new corporate title was 
by the board of directors at a sp^ 
meeting in Los Angeles July 10. 

The special stockholders' met 
to act upon the proposed ii 
change has been set for Aus, 
\\'hen stockholder approval is 
obtained, the company will be 
position to adopt its new identitii: 
full on Oct. 1, 1959, when N'lll 
and NTA will consoHdate their ' if 
fices in new headquarters in Be\ h 

In addition to its television ai v 
ities National Theatres and its b 
sidiary companies operate appi d 
mately 265 theatres in 19 states. 

Film, Equipment 

(Continued from page 1) 
level and almost a 100 per cent 
crease during the 1949-58 decade 

The report came from film c 
Nathan D. Golden. Shipm 
amounted to $16,295,487 in II 
They fluctuated narrowly up 
down for five years, and then in 1 
spurted to $26,637,353. For the 
three years they'\^e been just ( 
the $31,000,000 mark-$31,644 
in 1956, down shghtly to $31,473 
in 1957, and up to the record S 
818,109 last year. 

Golden said Canada was 
principal market for film and eq 
ment, accounting for $6,802,601 
21.4 per cent of total 1958 exp 
Mexico, Japan and West Germ 
followed, each with imports of 
$2,000,000. The Union of Sc, 
Africa, United Kingdom and Swit 
land each took U.S. products wi 
more than $1,000,000 last year. 

Equipment exports stayed at a ] 
level for the past three years, \ 
1957 the peak year. Golden sail 

15 Hot' Weeks at Sti 

United Artists' "Some Like It li 
registered a $679,485 gross for 
weeks at Loew's State Theatre 1 
it was announced yesterday b)- 
ham J. Heineman, UA vice-presi( 
in charge of distribution. The Mil 
Company presentation finished 
15th week with a gross of $25, 
"A Hole in the Head" repl; 

lesday, July 14, 1959 

Motion Picture Daily 


REVIEWS TclgP'S'on Jqdaif 

leatre Manager Sells 
Ims on Own TV Show 

Special to THE DAILY 
f LEXINGTON, Ky., July 13. - 
'"';orge W. Pugh, manager of Schine's 
) ' and Theatre here, is conducting a 
""w television show called "Let's 
"«lk About the Movies." It is seen 

sr Channel 27 each Monday 
= ough Friday, 4:00 to 4:15 P.M. 
I The show consists of interesting 

ormation about the movies and the 
*'9ple who star in and make them, 
'"i whenever possible film clips of 
^ ''I'ent and coming attractions. 

leneau Heads 


(Continued from page 1 ) 
Sidney G. Deneau, vice-president 
Paramount Film Distributing. Gor- 
v/n Lightstone will continue to func- 
ptjn in his capacity as general man- 
5, pr of Paramount Film Service Ltd. 
ft I.Canada. 

rnVVeltner stated that the closer co- 
t, lination of the Canadian and do- 
s ,stic organizations is "being effect- 
to enable the Paramount Film 
illfvice Ltd. of Canada, comprised 
j';six Canadian branches, to be of 
iij'ater service to Canadian exhibitors, 
;,,,-ticularly in the area of sales plan- 

!g, advertising and exploitation of 
jij'amount pictures." 

\ meeting of the executives of the 
p^adian distributing company will 
5 . held here Thursday and Friday. 

oast Studios Active, 
1th 25 in Production 

ntli From THE DAILY Bureau 

lestoLLYWOOD, July 13. - Colum- 
" Pictures' activity swings into high 
»"ir with eight pictures in produc- 
I'l, followed by 20th Century-Fox 
h six; Metro-Goldwyn-Mayer, two; 
1 'amount three; Universal-Interna- 
' lal two; three for United Artists 
' ;ase; and a Kana production, 
^l;nging the total of 25 pictures in 
3'duction this week. Four were 

tarted were: "Who Was That 
ly?" (Ansark-George Sidney Pro- 
qpJtion); "The Gene Krupa Story" 
'll'ilip A. Waxman Pictures), and 
plilliver's Travels" (a co-production 
Universal - International and 
i rningside World-Wide, S.A.) for 
Si'umbia release; "Beloved Infidel" 
*"mpany of Artists Productions— 
»''ry Wald), and "The Voice" (a 
■ bert Cornfield Production) for 20th 
il'atury-Fox; "Oklahoma Territory" 
y ;mium Pictures) and "A Terrible 
aii"iuty" (Cineman Production) for 
, ited Artists release; "Private 
'((iperty" (Kana Production, no re- 
fi'e as yet). 

„, Completed were: "Atomic Sub- 
(il'ine (Gorham Production for Al- 
\ Artists release); "Silver Skates" 
jji "Kidnapped" (Walt Disney- 
[jj-iina Vista); "Home From the Hill" 
d'l-' C. Siegel Production-MGM); 
5 /e Gates to Hell" (James Clavell 
J|(duction for 20th Century-Fox re- 

The Rebel Set 

Allied Artists 

Hollywood, July 13 

Good action, suspense and surprise 
developments make this worthy of 
better-than-average program picture 
attention. Gene Fowler, Jr.'s direction 
builds intrigue and keeps the film hot 
with interest in the characters and sit- 
uations drawn from the screenplay 
by Lou Vittes and Bernard Girard. 
Paul Dunlap's music, tailored to the 
characters and action, is another plus 
factor in achieving the suspenseful 
impact of the film. 

Gregg Palmer, Kathleen Crowley, 
Edward Piatt and John Lupton share 
their positions in the lead roles with 
equal importance and competence, 
joined with capable assistance from 
Ned Glass and Don Sullivan. After 
an amusing introduction to a group 
of beatnik characters in their hang- 
outs, the story gains momentum as 
Piatt, using his coffee house as a front 
for petty rackets, puts his plan for a 
million dollar caper into motion. 

His aide, Ned Glass, rounds up 
three ambitious beatniks. Palmer, 
Lupton and Sullivan, all with personal 
problems, to carry out Patt's plan to 
rob an armored truck carrying a load 
of race track money. Palmer's wife. 
Miss Crowley, insists in taking the 
train trip (part of the plan) with him, 
believing that her husband was travel- 
ing cross-country to sign for an impor- 
tant part in a play. 

The caper is pulled during a stop- 
over in Chicago; but Palmer confesses 
to his wife and the police his part in 
the robbery after he discovers that 
Piatt has killed Lupton and Sullivan 
later on the train in an attempt to 
keep all the loot for himself. 

Piatt, dressed as a minister, eludes 
the police when the train stops for 
their investigation; but Palmer cap- 
tures him in a mad chase and fighting 
finish, effecting better consideration 
from the law for himself. 
Running time, 72 minutes. General 
classification. Release, in August. 


Face of Fire 

Allied Artists 

Hollywood, July 13 
Produced in Sweden by Albert 
Band and Louis Garfinkle with an 
American cast and Swedish techni- 
cians, this Albert Band Production, 
which he also directed, will find its 
best reception in houses specializing 
in horror films. Cameron Mitchell and 
James Whitmore, two seasoned per- 
formers, ply their way through Louis 
Garfinkle's screenplay, which is based 
on Stephen Crane's story, "The Mon- 
ster," with enough sincerity to satisfy 
the non-discriminating. 

Royal Dano, Richard Erdman and 
Howard Smith are some of the more 
familiar faces who made the trip to 
Sweden to make a film about a small 

New Adventure Series 
To Star Mike Connors 

"Tightrope!," a new filmed adven- 
ture series revolving around an inves- 
tigator's fight against the underworld, 
which was originally announced un- 
der the title of "Undercover Man," 
will make its debut on the CBS Tele- 
vision Network Tuesday, Sept. 1 
(9:00-9:30 P.M., EDT), under the 
sponsorship of Pharmaceuticals, Inc. 

Has Been in Many Films 

Mike Connors stars as the investi- 
gator—a nameless police officer in the 
weekly adventures— who becomes an 
active gangland associate in an at- 
tempt to ferret out mobsters and 
stamp out crime. The star, a veteran 
of a score of television productions, 
has also appeared in a number of mo- 
tion pictures, including "Sudden 
Fear" and "Day of Triumph." 

'Hiroshima' July 19 on 
'The Twentieth Century' 

"Hiroshima," the story of the secret 
training and flight of the Air Force 
B-29 crew that dropped the first nu- 
clear bomb in history, will be rebroad- 
cast on "The Twentieth Century" 
Sunday, July 19 (6:30-7:00 P.M., 
EDT) on the CBS Television Net- 

Narrated by CBS News Corre- 
spondent Walter Cronkite, the pro- 
gram features specially declassified 
Air Force film showing the actual 
loading the atom bomb on the 
B-29, and the grueling preparation of 
the crew, led by Colonel Paul Tib- 
betts, Jr., for their secret and his- 
toric mission. 

American town at the turn of the cen- 
tury. Jill Donohue is a standout "new 
face," as the girl who was ready to 
marry M'hitmore. 

Whitmore, a "dandy" handyman for 
Mitchell, the town's doctor, suffers 
facial acid burns when he rescues 
Mitchell's son from a fire that demol- 
ishes his house. His face is disfigured 
to the point of frightening the chil- 
dren and the townsfolk. Mitchell dis- 
plays his loyalty and gratitude for sav- 
ing his son's life, but the townspeople 
want to get rid of Whitmore, who 
escapes on a freight train during a 
chase in which he frightens some 
children at a birthday party. 

The people are temporarily relieved 
when they get an erroneous report 
that Whitmore has been killed in a 
train accident. Whitmore shows up 
again. The townspeople call on Mit- 
chell to have Whitmore committed 
to a home through funds they offer 
to mise, but >'Iitchell refuses when he 
sees his son, Miko Oscard, accept 
Whitmore's hand of friendship in 
front of his frightened friends. 
Running time, 83 minutes. General 
classification. Release, in July. 


NBCs Daytime Business 
Hits $23,500,000 

New and renewal daytime business 
totaling $23,500,000 in gross revenue 
has been placed with the NBC Tele- 
vision Network by seven advertisers, 
it was announced by Don Durgin, 
vice-president, NBC Television Net- 
work Sales. 

Highlighting the new orders were 
purchases by the Borden Company 
for an additional quarter-hour of 
"The Ruff and Reddy Show" on al- 
ternate Saturdays, and by the Gold 
Seal Company for segments of 
"Queen for a Day," "Tic Tac Dough," 
"Treasure Hunt" and "County Fair." 
The Kayser-Roth Hosiery Corp., for 
its product, Supp-Hose, ordered pur- 
chases on "Treasure Hunt" and 
"Young Dr. Malone." 

Five Have Renewed 

Renewal orders were placed by the 
Brillo Manufacturing Co.; Standard 
Brands; Procter & Gamble; the Bor- 
den Co. and General Foods Corp. 

Terrytoons Income Up 
10% Over Last Year's 

The theatrical income of Terry- 
toons, subsidiary of CBS Films, Inc., 
was 10 per cent greater during the 
second quarter of this year than it was 
in 1958, it was announced yesterday 
by William M. Weiss, vice-president 
and general manager of Terrytoons. 

Terrytoons has already delivered 16 
releases this year for theatrical dis- 
tribution. In addition, the Terrytoon 
series, "Deputy Dawg," is now in 
production as a new cartoon haff- 
hour television program. 

Terrytoons Names Craig 
Director of Commercials 

Anderson Craig has been named to 
the newly-created post of director of 
commercials for Terrytoons, it was 
announced by William M. Weiss, vice- 
president and general manager of the 
CBS Films, Inc., subsidiary. 

Will Act as Coordinator 

In his new capacity, Craig, who was 
formerly the head of Anderson Craig 
Studios, will coordinate the work of 
the Terrytooons studios and advertis- 
ing agencies in all pre-production and 
production of commercials. He will 
also hire creative free-lance talent for 
styling, animation and storyboarding. 

U.S. Steel Show Set 

A television salute to America's au- 
tomobile industry will be offered by 
United States Steel on Wednesday 
evening, Oct. 21. Sid Caesar will head 
up the array of big-name talent to be 
seen via CBS channels. 

How much 
did it cost? 

How was 
tlie food? 


you go? 



It seems like everybody is interested in the jets and wants to fly on them. 
If you have had trouble getting a reservation on an American Airlines 
Jet Flagship, that's the reason. Please be patient, though. We're putting 
more jet flights at your disposal all the time. AMERICAN^IRLINES 

The Jet Airline 



VOL. 86, NO. 10 



For First Six Months PreSS Fight OH Po. Sundo/ Bill; 

Film Rentals Company Heads Contact Senators 

Of UA Increase 
20% Over 1958 

Highest for Any Similar 
Period, Benjamin Reports 

United Artists worldwide theatrical 
Sim rentals for the first six months of 
1959 totalled $40,055,000, it was an- 
nounced yesterday by Robert S. Ben- 
iamin, chairman of the board, who 
said that the total represents a 20 
per cent increase over theatrical 
rentals for the first six months of 
1958, which were $33,501,000, he 
pointed out. 
il The rentals for the first six months 
□f the current year are the highest 
registered by the company for any 
similar period, Benjamin said. 

UA's consolidated gross for 1958 
established an all-time company high 
of $84,072,000. Net earnings for the 
period were a record $3,702,000. 

The UA board chairman declared 
that the six-month theatrical rentals 
for 1959 reflected the enormous gross- 
ing potential of current releases in 
iplaydates throughout the world. 

Moover Buys Williams 
florida-Georgia Circuit 

Special to THE DAILY 

MIAMI, July 14.-The Nat Wil- 
liams Circuit, comprising 11 theatres 
,in North Florida and South Georgia, 
has been purchased by George Hopv- 
er of Miami. Three theatres are locat- 
;ed in Quincy, Fla.; three in Thomas- 
ville, Ga.; one in Meighs, Ga.; two 
{Continued on page 4) 

Special to THE DAILY 

HARRISBURG, Pa., July 14.— Their campaign for passage of State Senate 
Bill 921 to ease "blue law" motion picture theatre operating restrictions was 
carried directly to Pennsylvania legislators today by members of the Penn- 
sylvania Motion Picture Association. 

Following a strategy meeting at the 
Penn-Harris Hotel here, theatremen 
spent the day visiting state senators 
and assemblymen, seeking their 
pledges of support for Senate Bill 
921, which is now in the Senate Law 
and Order Committee. The bill would 
permit Sunday movies in any commu- 
nity where 20 per cent of the reg- 
{Continued on page 3) 

Meeting 'Soon' 

A second meeting between the ex- 
ecutive committee of the American 
Congress of Exhibitors and the ex- 
hibitor relations committee of the 
Motion Picture Association will be 
held shortly, it was reported here 
yesterday following a conference of 
the ACE committee. The meeting 
will take place either the last week 
of July or the first or second week 
of August, depending upon when the 
various participants will be available 
( Continued on page 3 ) 

Naiional Theatres Will 
Reopen Exchange Offer 

From THE DAILY Bureau 

LOS ANGELES, July 14.-National 
Theatres announced today that it 
planned to reopen an exchange olfer 
to shareholders and warrant holders 
of National Telefilm Associates, Inc., 
under which NTA had become a sub- 
sidiary of National Theatres. An- 
nouncement of the plan was made by 
B. Gerald Cantor and John B. Bertero, 
{Continued on page 2) 

Funeral Services Today 
For Wm. F. Broidy, 44 

From THE DAILY Bureau 

HOLLYWOOD, July 14.-Funeral 
services for William F. Broidy, presi- 
dent of Broidy Pictures Corp. and 
brother of Steve Broidy, president of 
Allied Artists Pictures Corp., will be 
held tomorrow at 1:00 P.M. at Hill- 
{ Continued on page 5) 

Medford, Mass. Drive-In 
Files Anti-Trust Suit 

Special to THE DAILY 

BOSTON, July 14.-The Meadow 
Glen Company, operators of the 
Meadow Glen Drive-In, Medford, 
Mass., has filed an anti-trust suit in 
U.S. District Court here against the 
{Continued on page 5) 

(AIP, NTA Far East 
Post Goes to Oasto 

J. Remi Crasto, prominent in the 
Far and Near East motion picture field 
for many years, has been named to 
represent both NTA International, Inc. 
and American International Pictures, 
in those areas, it was announced yes- 
{Continued on page 4) 


Canadian Theatre Gross in '58 
Is Estimated at $75,584,425 

Special to THE DAILY 

TORONTO, July 14.— Preliminary figures from the Dominion Bureau of 
Statistics indicate that the gross for Canadian theatres in 1958 was $75,584,425, 
a decline of 1.2 per cent from 1957. Admissions at 137,326,088, were down 
9,429,740 or 6.4 per cent from 1957. 

The Dominion Bureau of Statistics 
warns: "Although it is not expected 
that these figures will be much dif- 
ferent in the full coverage report to 
be submitted at a later date, they 
should serve only as indicators and 
not as an account of theatre opera- 
tions in 1958." 

With the decline in theatre gross, 
amusement taxes took a nosedive, 
dropping by 10.3 per cent to $7,- 
014,410. The average admission price 
however was up from 52 cents to 55 

cents. This helped to protect the 

The effects of economy and the 
closing of theatres are indicated by 
a 696 drop in the persons employed 
(11,948) and a $407,779 decline in 
earnings ($17,219,718). The estimated 
statistics of the DBS apply to roughly 
1,568 standard theatres, 96 fewer 
than in the previous year. At present 
there are 1,536 standard theatres in 
operation, 32 having ceased opera- 
tions since the year's start. 

Censorship Trend 

New Regulation 
Of Theatres 
Looms: Myers 

Sees States, Cities Shifting 
Censor Chore to Exhibitor 

From THE DAILY Bureau 

WASHINGTON, July 14-Exhibit- 
ors face the "dangerous probability" 
that states and cities will turn from 
the censoring of films to regulating 
theatres as a result of recent censor- 
ship developments, Abram Myers, 
board chairman and general counsel 
of Allied States Assn., states in a 
bulletin issued here today. 

The remarks are made in connec- 
tion with the decision of the Supreme 
Court in the "Lady Chatterley's Lover" 
case. Myers notes that in striking down 
the New York State ban on that film 
the justices filed five separate con- 
curring opinions in addition to that of 
Justice Stewart which stands as the 
opinion of the court. The decisions 
{Continued on page 4) 

Fitzpatrick 'Confident 
Of Film Control 

Special to THE DAILY 

ALBANY, N. Y., July 14.-James A. 
Fitzpatrick, counsel to the Joint Legis- 
lative Committee on Offensive and 
Obscene Material, said he found the 
recent U.S. Supreme Court decision 
on New York's banning of "Lady 
{Continued on page 2) 

'Lady Chatterley' Is 
Condemned by Legion 

The French film, "Lady Chatterley's 
Lover," has been condemned by the 
National Legion of Decency. The 
Legion said: "This film, both in its 
development and solution of the plot, 
condones adultery. As such it con- 
stitutes an unconscionable attack up- 
on a fundamental tenet of Judeo- 
Christian morality. This is all the 
more reprehensive when such an at- 
tack comes through a mass medium 
of entertainment which in our Amer- 
ican society is devoid of reasonable 
safeguards for the young and the 

Motion Picture Daily 

Wednesday, July 15, 1 19 


"D ICHARD EINFELD, producer of 
"The Oregon Trail," will arrive 
in New York from Hollywood tomor- 
row for distribution conferences with 
officials of 20th Century-Fox. 


Myron Karlin, manager for Unit- 
ed Artists in Italy, will return to 
Rome from New York today via 


Vincent Trotta, film industry art 
director, will leave here today for 
Long Beach, Cal., where once again 
he will preside over the judging at 
the annual selections of "Miss United 
States" and "Miss Universe." 

Leon Leonidoff, senior producer 
of the Radio City Music Hall here, 
will leave New York today for Israel 
to seek talent for an all-Israel stage 
spectacle which the Music Hall is 
planning for the fall. 


Richard Burton and Mrs. Bur- 
ton will leave New York today aboard 
the "Queen Mary" for Europe. 

Edmund C. DeBerry, assistant to 
Paramount distribution vice-president 
Hugh Owen, left New York yesterday 
for Atlanta. 

Ben Gazzara arrived here yester- 
day from London via B.O.A.C. 

Jefferson Livingston, eastern ad- 
vertising director for Universal, left 
here yesterday for Chicago and the 
coast on a business and vacation trip. 

Alperson to Majorca 

HOLLYWOOD, July 14.-Producer 
Edward L. Alperson left yesterday for 
Palma, Majorca, to take over the reins 
on pro-production of "The Girl in the 
Red Bikini." Director Byron Haskins 
and stars Mark Stevens and Joanna 
Dru will join him there on July 31. 


Maryland Group Is 
New AfFiliate of TOA 

Establishment of the Maryland 
Theatre Owners Association as the 
newest state affiliate of the Theatre 
Owners of America was announced 
here yesterday by George G. Kera- 
sotes, TOA president. He said the 
new unit was organized, and voted 
immediate affiliation with TOA, at a 
meeting held Monday at the May- 
flower Hotel in Washington, D. C., 
which he and George Roscoe, TOA di- 
rector of exhibitor relations, attended. 
John Broumas President 
John G. Broumas, president of 
Transamerica Theatres of Takoma 
Park, Md., was elected first president. 
Other officers are George A. Brehm, 
vice-president; T. T. Vogel, secretary, 
and Douglas Connellee, treasurer. Di- 
rectors are Sam Mellits, Jack Frucht- 
man and William Fisher. Broumas 
said 55 theatres have been enrolled. 

"The Maryland unit now gives us 
exceptionally strong representation for 
TOA along the Atlantic seaboard," 
Kerasotes said, "and gives us members 
in every seaboard state from Maine 
to Florida." Broumas' unit will receive 
strong support from neighboring TOA 
regional organizations, including the 
Motion Picture Theatre Owners of 
Metropolitan, D. C, in Washington, 
D. C, and the Theatre Owners of 
North and South Carolina to the 

TOA Coverage Now Complete 

Maryland TOA now gives national 
TOA complete coastline coverage, 
Kerasotes declared. He named the 
other units as the AHied Theatres of 
New England covering Maine, New 
Hampshire, Vermont and Massachu- 
setts; the Motion Picture Theatre 
Owners of Connecticut, the Theatre 
Owners of Rhode Island, the New Jer- 
sey Chapter of TOA, the Motion Pic- 
ture Theatre Owners of Metropolitan 
D. C, the Theatre Owners of North 
and South CaroHna, the Motion Pic- 
ture Theatre Owners and Operators 
of Georgia, and the Motion Picture 
Exhibitors of Florida. 

Johnston Gives Report 
On French Film Deal 

Eric Johnston, president of the Mo- 
tion Picture Export Assn., yesterday 
gave the board a confidential report 
on conferences he held in Paris on a 
new French film agreement. The talks 
were the first preliminary negotiations 
looking toward a new contract with 
that government. 

Johnston also told the board about 
his attendance at the Berlin Film 
Festival, which he said "went over 

In other action yesterday the board 
elected Ned Clarke and Joseph Laub 
of Walt Disney Productions as direc- 
tors. Disney recently joined MPEA. 

Launch 'Solomon' 
Drive in West 

The first major promotion swing of 
United Artists' campaign for "Solo- 
mon and Sheba" will blanket key 
Western cities over the next four 
weeks, it was announced yesterday by 
Roger H. Lewis, national director of 
advertising, pubHcity and exploitation. 

He said that Teet Carle, Western 
coordinator of the special "Solomon 
and Sheba" unit, will participate in an 
intensive, schedule of local level pro- 
motional activities beginning next 

Nine Cities Scheduled 

Initial cities where Carle will de- 
velop media campaigns for the Ed- 
ward Small production are Dallas, 
Fort Wftrth, Kansas City, Omaha, 
Denver, Salt Lake City, Seattle, Port- 
land and San Francisco. He will meet 
with newspaper, magazine, radio and 
television editors and representatives 
as part of the all-out promotional ef- 
fort to arouse advance interest in the 
UA release. 

Fitzpatrick Confident 

(Continued from page 1) 
Chatterley's Lover" "hard to believe 
or understand." He felt confident, 
however, that "efforts will be made to 
strengthen the hand of the Motion 
Picture ' Division of the State Educa- 
tion Department." 

"An assumption of responsibility by 
the industry would make further ac- 
tion and agitation unnecessary," said 
Fitzpatrick, who conducted public 
hearings on the advisability of a state 
classification of motion pictures earlier 
this year.- 

Points to Eastman Move 

The former state assemblyman not- 
ed "with great interest," U.S. Senator 
James O. Eastland's proposal for an 
amendment to the Constitution, de- 
claring that this would "set forth the 
right of each state to decide on the 
basis of its own public policies the 
question of decency, and to enact leg- 
islation with respect thereto." Ap- 
plauding ' Senator Eastland's move, 
Fitzptarick said "I feel that the Ameri- 
ican public will always find ways and 
means of acting to suppress immoral- 

Commenting on the Supreme Court 
decision, Fitzpatrick asserted, "Cer- 
tainly, if one is free to advocate adul- 
tery, the question arises as to where 
the line will be drawn. Are we free to 
advocate murder or arson? Adultery, 
hke the latter, is a crime." 

Will Confer With Educators 

Fitzpatrick said that as counsel for 
the Joint Legislative Committee, he 
intends to study the decision carefully 
and to confer with officials of the 
State Education Department. 

Nat. Theatrei 

( Continued from page 1 ) 
chairman of the board and presidt 
respectively, of National Theatre >■ 
Under the terms of the offer, wh 
expired last April 6, accepting N 
stockholders received for each sh 
of NTA common stock $11 princi 
amount 5^2 per cent sinking fund si 
ordinated debentures due March 
1974, and a stock purchase warn 
entitling them to purchase one-quar 
share of National Theatres comni 
stock. The exchange of NTA warra 
was on an equivalent basis. 

The offer was accepted by forn 
holders of 88.65 per cent of W. 
common stock and 78.57 per cent 
NTA warrants. 

National Telefihn Associates stoc 
holders were informed by letter tl 
the board of directors of Natioi 
Theatres had authorized the develojj 
ment of a plan to make a further t 
change offer to the remaining ownt 
of NTA stock and warrants. 

Prospectus to Be Furnished 

The plan would authorize holde! 
of NTA stock and warrants to e 
change for the same securities whi.,. 
National Theatres delivered to tholil 
who accepted its prior exchange off. 
The further exchange offer will I 
made by means of a prospectus. 

Earlier this week. National Theatr 
announced a proposed change in nan 
to National Theatres and Televisio 
Inc. The new name, reflecting tl, 
company's activities in all phases i 
television, is to be acted upon at 
special stockholders meeting Aug. 2 

'Ben-Hur' Screened am 
Approved, Says Siegel 

From THE DAILY Bureau 

HOLLY^VOOD, July 14.-Prior I 
his departure for Europe on a thret 
week business trip, Sol C. Siegel, vic( 
president in charge of production ; 
M-G-M, announced that with directo 
William Wyler he has screened an 
approved the final editing of "Bei 

Siegel also revealed plans beiu 
made for the picture to have its fir 
preview in September. 

Eve Arden's Father Die 

vate funeral services will be held tc 
morrow for Charles P. Quedens, fatht 
of film and television actress E\ 
Arden. He died at 69, at Sonoma, Ca 
ifornia. Also surviving is the widow. - 


' available for 




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Vednesday, July 15, 1959 

Motion Picture Daily 


'Mark Tenser has been named 
ce-president and elected to the 
,)ard of directors of Favorite Films 


Jerry Bieger has been appointed 
loker for Kay Film Exchange, At- 
ita, succeeding Barney Ross, who 
s resigned. 

I □ 

J. E. Vaught, formerly mayor of 
ifndleton, Ore., is now manager of 
United Artists Theatre in that 
BKmmunity. The house is owned by 
oirs. J. J. Parker. 


Mrs. Lou Cole, secretary of Howco 
1ms, Atlanta, has resigned that post 
Ifild is leaving for Denver, where she 
11 make her home. 


Press Fight Against Pa. Bill 

ee 'life' Gross at 
IfiOOfiOO in N. Y. 

^ ''Universal-International's "Imitation 
TLife," which started its New York 
bsequent-run engagement in the 
'''10 and other circuit and independ- 
: theatres in the Greater New York 
';a Monday, July 6, is headed for a 
■000,000 gross in the 66 theatres 
:ying the picture on its first break, 
e estimate is based on the more 
in $700,000 taken in on the first 
'en days, according to Henry H. 
irtin, Universal's general sales man- 

jThe gross of the 66 theatres will 
)) by more than $400,000 the grosses 
Universal's record holders— "Wrlt- 
|i on the Wind" which played seven 
,i one-half days in the RKO circuit 
,1 other houses as part of the 72 
;atres it played and "The Glenn 
[jller Story" which played 70 the- 
[jes, Martin pointed out. 

Booking Pattern Mixed 

^ ^Booking of "Imitation of Life" into 
; RKO circuit was on a mixed pat- 
ti with only 22 of the RKO houses 
tfening the picture last Monday 
ifiiek. Five of the other key houses 
i\ not start until Wednesday. The 
fiture is going eight days in 17 
Mses, and 10 days in five of the 



ley said: This 
ly starts where 
-ihapone left off!" 



( Continued 

istered voters petitioned for them. 
Under existing law, Sunday movies 
can be shown on a local option basis 
only after a referendum. 

John G. Broumas, operator of the 
State Line Drive-In Theatre in State 
Line, and president of the Pennsyl- 
vania exhibitors group, termed the 
turnout for the session excellent, and 
said the theatremen ■ were optimistic 
that they could obtain favorable ac- 
tion on the bill at the current legis- 
lative session. 

He said the members were partic- 
ularly heartened by the support from 
Theatre Owners of America and from 
the film company presidents. He dis- 
closed that at the suggestion of TOA 
president George Kerasotes, Robert 
Benjamin and Arthur Krim of United 
Artists, Jack Warner of Warner Bros., 
Spyros P. Skouras of Fox, Steve 
Broidy of Allied Artists, and Milton 
Rackmil of Universal had personally 
contacted Senator Harvey M. Taylor, 
Senate President Pro-Tem, and Sena- 

from page 1 ) 
tor Douglas EHiott, chairman of tlie 
Law and Order Committee, regarded 
as key men in getting the bill moved 
to the Senate floor for a vote. He said 
he was certain the other film com- 
pany presidents would take similar 

"To our knowledge," Broumas said, 
"this is the first time the presidents 
of production and distribution com- 
panies have intervened directly in a 
state matter, and it is of tremendous 
encouragement to the exhibitors of 
Pennsylvania to know that tliey have 
a united industry behind them in this 
effort to modernize an antiquated, 
undemocratic law." 

Broumas said that exhibitors pre- 
sent set themselves up as a commit- 
tee to contact all other exhibitors in 
the state to enlist tlieir support. A 
major portion of their efforts, 
he reported, will be devoted 
to interesting business groups, civic 
organizations and parent-teacher as- 
sociations, in supporting the bill. 

Bob Montgomery Heads 
1959-60 AMPA Slate 

Bob Montgomery has been nomi- 
nated for reelection to the office of 
president of the Associated Motion 
Picture Advertisers for the year 1959- 
60, it was announced yesterday by 
Vincent Trotta, chairman of the AMPA 
nominating conmiittee. 

Other nominees are: Albert Floer- 
sheimer, Jr., vice-president; Hans 
Barnstyn, treasurer; and Marcia Stum, 
secretary. Nominated to the board of 
directors are Hans Barnstyn, Albert 
Floersheimer, Jr., Ray Gallo, Paul 
Greenhalgh, Samuel Horwitz, Blanche 
Livingston, Bob Montgomery, Marcia 
Stum and Vincent Trotta. 

Serving on the board of trustees 
will be David A. Bader, Charles Ali- 
coate and Gordon White. 

Montana Exhibitors 
Set September Meeting 

Special to THE DAILY 

LIVINGSTON, Mont., July 14-The 
Montana Theatre Association will hold 
its semi-annual conference and con- 
vention at the Placer Hotel in Helena 
on Tuesday and Wednesday, Septem- 
ber 29 and 30, president Finns L. 
Lewis of this city, announced today. 

Included on the agenda will be 
detailed planning for the first joint 
meeting of the Mountain States The- 
atres Association, and the Montana 
unit in March of 1960 at Salt Lake 
City. Theatremen of Utah, Idaho and 
Montana will take part in that session. 
Lewis said. 

Use Film Techniques 
To Promote 'O'ffeefe' 

United Artists begins its new policy 
of adapting motion picture techniques 
to the merchandising of a television 
series today as Roger H. Lewis, UA 
national director of advertising, pub- 
hcity and exploitation, and Ben Hal- 
pern, promotion manager for UA-TV, 
hold meetings in Detroit. They wijl 
confer with representatives of the 
D. P. Brothers Co. on UA-TV's forth- 
coming series, "The Dennis O'Keefe 

"This marks the first time that a 
major film company will employ its 
full ad-publicity-exploitation facilities 
in television," Lewis declared. 

The conferences will develop na- 
tional and local level campaigns for 
"The Dennis O'Keefe Show," which 
premieres on Sept. 22 over the CBS 
network. The D. P. Brother Company 
is the advertising agency representing 
Oldsmobile, sponsors of the comedy 

Albert Zugsmith Production, 
association with Fryman Enterprises. From M-G-M. 

Ralph Budd Dies 

Ralph Budd, who resigned from 
Warner Brothers a year ago follow- 
ing 27 years with the organization, 
most of the time as personnel direc- 
. tor, died yesterday at his home in 
Glen Rock, N. J. 

The deceased is survived by his 
wife, a son and a daughter. 

Second Kinopanorama 
Film Opens July 21 

"The Enchanted Mirror," second 
film in the Russian Kinopanorama 
process, will open at the Mayfair The- 
atre here Tuesday, July 21. Like 
"Great Is My Country," now showing 
at the theatre, it is being presented 
in conjunction with the Soviet Exhibi- 
tion of Science, Technology and 
Culture at the Coliseum. 

"The Enchanted Mirror" is made of 
four stories and is described as a 
"fantasy-documentary." Taking the 
themes of familiar fairy tales, the film 
translates them into the reality of the 
Soviet Union today. 

'Holiday' Here July 24 

Twentieth Century-Fox's "Hohday 
For Lovers" will open July 24 at the 
Paramount Theatre here. 

MPA and ACE 

( Continued from page 1 ) 
at the same time, it was pointed out. 

Major business at the session of the 
ACE committee here yesterday was 
to hear a report from its chairman 
S. H. Fabian and Sol A. Schwartz, 
chairman of its committee on distrib- 
utor relations, on their previous con- 
ferences with Eric Johnston, MPA 
president. The ACE group also made 
plans yesterday for the forthcoming 
meeting with the MPA, a spokesman 

The first meeting between the ACE 
and MPA groups was held in mid- 
May at which time both sides said 
their talks had been "exploratory and 
highly constructive." No details of 
what was discussed were released to 
the press beyond the admission that 
trade practices had been brought up 
at the conclave. 

Horse' Hits $2,336,229 

United Artists' "The Horse Soldiers" 
has rolled up a big $2,336,229 in 321 
situations throughout the country, it 
was announced by William J. Heine- 
man, vice-president in charge of dis- 
tribution. He said the Mirisch Com- 
pany presentation is holding over in 
virtually every engagement with runs 
as long as five weeks. 


Motion Picture Daily 

Wednesday, July 15, 195 

New Regulation 

( Continued from page 1 ) 
left many problems unsettled, Myers 
says, and the "limitations contained 
in the main opinion" have caused 

Especially significant, in the opinion 
of Myers, is this statement by Justice 
Douglas: "If a particular movie vi- 
olates a valid law, the exhibitor can 
be prosecuted in the usual way." 

In two states already, the Allied 
executive points out, the burden of 
"cleaning up the screens" is being 
shifted to exhibitors. In one of these 
instances the exhibitor association 
joined with the Johnston Office in 
seeking repeal of the censorship law. 
The legislature repealed the statute 
and enacted in its stead one that put 
the onus on the exhibitor. 

Cites Instance of 'Policing' 

"An employee of the association," 
Myers says, "went so far as to assure 
a legislative committee that if the 
switch were made, the organization 
would police the theatres and report 
violations. It later developed that the 
employee had turned in one of his 
own members, which did not make 
for harmony in the organization." 

The other instance described in the 
bulletin is one in which there was a 
well-organized campaign for stricter 
regulation of the theatres. "With the 
Burstyn decision staring it in the 
face, the legislature was reluctant to 
strengthen its censorship law. Conse- 
quently it adopted an act making it a 
misdemeanor for any exhibitor "know- 
ingly' to exhibit to any person under 
18 a motion picture which is 'obscene' 
or which 'tends to corrupt morals.' 

Warns of 'Two Right Guesses' 

"Heretofore, the exhibitors have 
been safe in playing any picture passed 
by the state board. If, as seems likely, 
the board is abolished the exhibitors 
will have to make two right guesses 
at their peril : ( 1 ) as to the propriety 
of the film and (2) as to the age of 
their customers." 

Myers warns exhibitors to keep a 
sharp eye on developments in their 
own states. "States having censorship 
laws may try to amend them to con- 
form to the Supreme Court's rulings, 
or to find substitutes for them," he 
observes. "And wherever there is a 
public outburst such as occurred in 
Maryland last year, the effort most 
likely will be directed against the 
theatres rather than toward the cen- 
soring of films. 

"From the broad viewpoint of pub- 
lic relations the situation that has 



"THE BIG Operator' 



Ten Seconds to Hell 

Seven Arts — Hammer Prod. — UA 

The urgent and perilous task of clearing the city of Berlin of the large 
number of unexploded bombs scattered in its ruins after the war forms 
the background of this suspense drama. A Seven Arts— Hammer Produc- 
tion, it was filmed on location in the German city with a cast headed by 
Jeff Chandler, Jack Palance, and the French actress, Martine Carol. 

Palance and Chandler portray two German soldiers who return to 
Berlin from a British prisoner-of-war camp and, along with four other 
colleagues, form a demolition squad to engage in the hazardous work 
of defusing the bombs. The six men make a pact to place half of all 
their earnings into a general pool for six months. At the end of this time 
the funds will be split among whoever is left. 

Then the grim battle for survival begins. The first man to die does so 
because the bomb he is working on is a British double-fuse type; after 
he thinks he has deactivated it, the Second mechanism explodes. This 
complication adds to the suspense; each time a call comes that a new 
bomb has been located there is the dread that it may be the type which 
is doubly difBcult to handle. 

One by one four of the men are killed at their work until only Chandler 
and Palance are left. There is strong antagonism between these two; 
Chandler is a cynic, selfish and interested only in his own survival; while 
Palance is an idealist who, as chosen leader of the group, has the interests 
of all at heart. This conflict is spelled; out in simple enough terms and 
is intensified by a rivalry between the two men for the affections of Miss 
Carol, their attractive landlady. 

In the climax Chandler is assigned to what turns out to be a double 
fuse bomb and against the regular procedure of the men working alone 
Palance offers to help him. Chandler then betrays Palance and tries to 
kill him by activating the fuses from a distance. He fails, however, and 
dies himself in striving to defuse the bomb alone. Palance and Miss Carol 
are together at the end. 

All the action scenes in "Ten Seconds to Hell" revolve around whether 
or not a "live" bomb will explode before it can be rendered inactive, and 
on four occasions the explosion itself is shown after a suspenseful build- 
up. Robert Aldrich, who dir^ected from a screenplay he wrote in colla- 
boration with Teddi Sherman, had quite a problem in giving these 
episodes variety, but he has succeeded for the most part. 

In a switch from "type" casting Chandler is a heel and Palance a 
hero. Neither seems completely at ease with the change. However, Miss 
Carol plays a couple of dramatic scenes with intensity, and the rest of 
the cast, including Virginia Baker, Wes Addy, and Robert Cornthwaite, 
is quite good. 

Michael Carreras produced this picture, which was adapted from the 
novel, "The Phoenix," by Lawrence P. Bachmann. 
Running time, 93 minutes. General classification. Release, in July. 

Richard Gertner 

arisen is regrettable. It is certain that 
censorship is going to remain a live 
and dangerous issue for a long time. 
It is being perpetuated by the very 
decisions which it was hoped would 
end it. It may even become a national 
issue. Senator Eastland, Chairman of 
the Conmiittee on the Judiciary, has 
announced that he will seek the adop- 
tion of a constitutional amendment 
reserving to the states control over 
all matters affecting the morals of 
the people. 

"If so, the issue may reach to all 
50 states and, unhappily, the move- 
ment will stem from a decision of the 
Supreme Court involving a motion 
picture. Those who will oppose the 
revival of censorship or further regu- 
lation of the theatres will be acting 
to preserve their constitutional rights, 
which is commendable. But, unfor- 
tunately, they will also be on the 
wrong side of what their communi- 
ties may regard as a moral issue." 

Allied Notes Change in 
'Ten' Royalty Method 

From THE DAILY Bureau 

WASHINGTON, July 14-A new 
rider attached by Paramount Pictures 
to contracts whereby it licenses "The 
Ten Commandments" to drive-ins 
"eases to some extent the shackles 
which exhibitors must wear when play- 
ing under the royalty method," it is 
stated in a bulletin issued by Allied 
States Assn. here. 

The new rider, according to the 
bulletin, while retaining payment of a 
royalty for adults requires one for 
children only at those drive-ins which 
charge an admission price for chil- 
dren. Previously a royalty was asked 
for children at all drive-ins. 

Attacking the royalty method in 
general the Allied bulletin calls it a 
"violation of the injunction against 
fixing minimum admission prices. 

Hoover Buy^ 

( Continued from page 1 ) 
in Pelham, Ga., and two in Quitmai: 

Hoover has purchased all of th 
properties from the partnership o 
Nat Williams, Jr.; Paul Bennett; anc 
D. B. McDonald, who were co-own 
ers of the circuit known as Interstat 
Enterprises, Inc. Nat Williams, Jr 
son of the founder, will stay on witl 
Hoover as the district manager. 

Headquarters for the circuit will b 
in Miami. Booking, buying and ac 
counting will be handled in the Miam 
office and the theatres will be adde 
to Hoover's circuit. The new name o 
the company will be Interstate The;i 
tres, Inc. 

Pete Dawson will handle buyin 
and booking, and Rex Norris, former 
ly with the M.C.M. Circuit, has bee 
hired to assist Dawson in the buyin j 
and booking for the new circuit. 




AIP and NTA 

( Continued from page 1 ) 
terday. For AIP, Crasto will serve a 
special representative, Far and Nea 
East; for NTA International he wil, ^\ 
serve as general manager, Far anc. 
Near East. 

Crasto's appointment was announcec 
jointly by William Reich, general man, 
ager of AIP, and Harold Goldmai|,j 
and Sidney Kramer, respectively presi 
dent and director of Foreign distribu 
tion of NTA International. Crasto i 
now in New York for home officfjp 
consultations and will leave in ; 
month for a swing through his terri 
tory, after which he will establislffi't' 
permanent headquarters. Crasto, e 
national of India, has spent over ii 
quarter of a century in the film in! 
dustry, originally joining RKO Radic 
Pictures in Calcutta as exploitatioi ' 
manager. He later became genera' 
manager for South China and thei 
managing director for India, Pakistani 
Ceylon, Burma, Nepal and Afghanis 
tan. These countries are all includeo 
in his territories, as are all the othe) 
countries of the Far and Near Eas 
other than Japan and Australasia. 


.i-ft: COMET 4! 

(pure jet I ) 


(de Luxe and First Class only) 

frequency: NIGHTLY 

(leaves New York at 9 p. m.) 

destinotion: LONDON! 


reservations through your Travel Agent i 


Flights from New York, Boston, Chicagi 
Detroit, San Francisco, Montreal. Offices als 
in Atlanta, Dallas, Los Angeles, Miami, Phi i 
adelphia, Pittsburgh, Washington, Vancouveg«e, 
Winnipeg, Toronto. 

i'ednesday, July 15, 1959 

Motion Picture Dail\ 


'ol, and Bantam Books 
*u5h 'Makers' Softcover 

Columbia Pictures and Bantam 
ooks will launch the paperback edi- 
on of Bernard V. Dryer's "The 
nage Makers" at least six months 
cfore the start of production on the 
,1m adaptation, it was announced 
l,3Sterday by Oscar Dystel, president 
,r Bantam, and Paul N. Lazarus, Jr., 
ijce-president of Columbia. 

The co-promotion will cost more 
Jian three times the amount spent on 
iimilar projects, according to Dystel, 
iiho said "this is the first time a 
jOtion picture company has contribu- 
d financially and creatively to the 
romotion of a book so far in advance 
the film's release." 

Will Start in Cleveland 
The promotional campaign will 
art with the "word premiere" of the 
iperback on July 21 in Cleveland, 
jmetown of the author. Highlights 
the premiere activities will be a 
stimonial luncheon honoring Dryer, 
hich will be attended by film, drama 
id book editors, and a dinner for 
'iperback distributors. Local exploi- 
'tion will include newspaper and 
')ok trade press advertising, truck 
"irmers, and point of sale rack cards 
id display pieces. Similar saturation 
•ograms will be launched the follow- 
g week in Chicago, Los Angeles, 
id Indianapolis. 

Exploitation Man Will Aid 
A Columbia field exploitation man 
jill be working full-time in conjunc- 
)n with the Bantam representatives 
Cleveland, to lend a Hollywood 
;uch to the book premiere. It was 
iphasized that the promotion is a 
xit venture in every aspect. Initial 
.ipment on the paperback will be 
|'0,000 copies, with appropriate 
(Sdits for the forthcoming film. 
.,ie book will be re-issued when the 
.n is released. 

Medford Suit 'Pennies^ 'Last Train' 

Doing Big Business 

^Tom Dooley' Racks Up 
ive Theatre Records 

'Columbia's "The Legend of Tom 
)oley" established all-time house 
;ords in five of its first eight en- 
gements over last weekend as the 
n opened to top business in the 
larlotte territory, the company said 
-iterday. The openings launched a 
'iss saturation booking in the area. 
Record three-day grosses included 
,520 at the Flamingo Drive-In, 
inston Salem, N. C; $3,040 at the 
nter Theatre in Hickory, N. C; 
,160 at the Paris Theatre in Green- 
le, S. C; and $2,415 at the Center 
eatre in Lenoir, N. C. A new house 
irk was also set at the Palmetto The- 
e in Spartanburg, S. C, where the 
3-day gross (no Sunday showings) 
s $1,530. 

Strong in Knoxville 

^n other situations, "Tom Dooley" 
s running at a pace equal to that of 
^ lumbia's top pictures. In its first 
r ee days, "Tom Dooley" grossed 
; 300 at the Riviera in Knoxville, 
in.; $1,225 at the Paris in Green- 
e, S. C; and $915 at the Para- 
unt in Asheville, N. C. 

( Continued from page 1 ) 
Medford Twin Drive-In Theatre; three 
exhibitors and six distributors, claim- 
ing $750,000 in treble damages. 

The Twin Drive-In has two theatre 
screens, the Wellington and the Cir- 
cle, under the management of Devel- 
opment and Management, Inc. Direc- 
tors and officers of the companies are 
virtually the same. 

The defendant exhibitors are 
Loew's Boston Theatres, Inc., RKO 
Theatres, Inc., New England Thea- 
tres, Inc., while the defendants di- 
tributors are Loew's, Inc., 20th-Fox, 
Warner Brothers, Universal, United 
Artists and Allied Artists. 

Cites 'Twin' Advantages 

On three counts, the plaintiff main- 
tains that because the Twin Drive-In 
has two screens ( permitting patrons to 
enter one or the other theatre), and 
greater buying power, that the distrib- 
utors are using this power for bidding 
as one theatre, but that for other pur- 
poses, the two theatres are operated 
as a separate unit. Thus, the plaintiff 
contends, the Twin obtains top fea- 
tures in the bidding situation, ahead 
of the Meadow Glen. The Meadow 
Glen is unable to secure an adequate 
supply of films and has been com- 
pelled to pay excessive and unreason- 
able prices in order to get good pic- 
tures, it is stated. It charges the Twin 
of entering into unlawful combination 
and conspiracy with the distributors 
in restraining the Meadow Glen from 
exhibiting films within a reasonable 
time after the national territorial re- 
lease date "in an attempt to mihimize, 
suppress and destroy competition." 
'Grievous Injury' Claimed 

The complaint also charges that the 
distributors instituted competitive bid- 
ding allowing the Twin to bid as a 
single unit against the Meadow Glen. 
For these reasons, the Meadow Glen 
has suffered grievous injury, irrepar- 
able damage and loss of patronage, 
the suit alleges. 

The Medford Twin Drive-In was 
built in 1956 as New England's first 
and only twin open-airer, with a car 
capacity of 900 cars on each side. The 
general manager is Harry Browing, 
while the theatre is operated and 
booked by Lloyd Clark and ^Vinthrop 
Knox, Jr., both of Maiden. 

Taken by Rifkin in 1955 

With a car capacity of 1,400, the 
Meadow Glen Drive-In was taken 
over in 1955 by Rifkin Theatres of 
Boston with Paul Kessler as general 
manager. The two theatres are situ- 
ated less than two miles apart. 

The suit^was filed through the of- 
fices of George S. Ryan and W. Brad- 
ley Ryan, Boston attorneys. 

Budd Boetticher Signed 

HOLLYWOOD, July 14. - Budd 
Boetticher was signed today to a con- 
tract by Jack L. Warner and immedi- 
ately assigned to direct "The Life and 
Death of Legs Diamond," wfiich Mil- 
ton Sperling will produce as a United 
States Picture for Warner Brothers. 
Philip Yordan is now writing the 
screenplay about the gangster. 

Paramount Pictures yesterday re- 
ported outstanding business for two of 
its current releases, "Last Train From 
Gun Hill" and "The Five Pennies." 

"Last Train," in its initial engage- 
ments in the Midwest, was said to be 
turning in grosses comparable to 
"Gunfight at the O.K. Corral," which 
Paramount released several seasons 
back. In its first four days at the 
Palm State, Detroit, the new Hal 
Wallis western grossed $16,053, while 
the first four days at the Paramount, 
Kansas City, yielded $5,821. In first 
week engagements, the Kirk Douglas- 
Anthony Quinn starrer grossed $8,800 
at the Orpheum, Minneapohs; $6,000 
at the Orpheum, St. Paul, and $7,.500 
at the Omaha, Omaha. 

Popularity Builds in Hub 

Early engagement second and third 
week business that is topping grosses 
of previous weeks has been reported 
for "The Five Pennies." At the Metro- 
politan, Boston, the film grossed $9,- 
000 in third week, topping the second 
week figure. In Cincinnati, the Valley 
theatre registered $6,140 for the first 
four days of the second week. The Es- 
quire, Chicago, took $10,477 in the 
first three days of the third week, and 
the Imperial, Toronto, produced $10,- 
734 for the first four days of the sec- 
ond week. The Danny Kaye starrer 
grossed $13,161 in the first five days 
of its run at the Ontario theatre, 
Washington, D.C. 

S-W Seeking New 
Pennsylvania Theatre 

From THE DAILY Bureau 

WASHINGTON, July I4.-Stanley- 
Warner Theatres will shortly ask the 
New York Federal Court for permis- 
sion to lease and operate a new thea- 
tre in a suburb just north of Phila- 

Justice Department officials said 
they expected the request to be filed 
shortly, and a court hearing date set. 
The theatre, a 1,300-seat indoor thea- 
tre, would be built at Cheltenham 
Township, just north of Philadelphia, 
in a new "Cheltenham Center" com- 
mercial development. 

Broidy Rites 

{Cont'.nued from page 1) 
side Memorial Park, Los Angeles. The 
family requests donations to Cedars 
of Lebanon Hospital Clinic here in 
lieu of flowers. 

Broidy, 44, died here today follow- 
ing a long illness. A native of Chelsea, 
Mass., he had been in Hollywood 
since 1946. In addition to producing 
pictures for Allied Artists release; 
Broidy had been active in television 

Survivors, in addition to Steve 
Broidy, include the deceased's widow, 
Frances, and three children. Also sur- 
viving are his father, Julius Broidy, 
and a sister, Mrs. Edward Sabin. 


Motion Picture Daily 

Wednesday, July 15, 1 


film "North by Northwest," is 
pictorially reviewed in the July 13 
issue of "Life." The film is scheduled 
as the next picture at Radio City 
Music Hall. 

The film opens at the Plaza Hotel 
in New York, rushes through the 
Midwest and ends up under George 
Washington's chin on Mount Rush- 
more Memorial in South Dakota. 
Through all that startling scenery 
Gary Grant runs like mad from a 
murderous band of international 
spies headed by James Mason while 
Eva Marie Saint sometimes helps him 
but more often tries to polish him off. 
The result is a satisfying mixture of 
chilling suspense and nervous gig- 
gles which is the essence of Hitch- 
cock's art, as the director himself 
explains in an interview appearing in 
the same issue. 


Jacques Kapralik is preparing a 
caricature of the stars in Paramount's 
"But Not For Me," which will ap- 
pear on the front cover of "Pictorial 
Review's" September 20 issue. 
Starred in this Seaton-Perlberg pro- 
duction are Clark Gable, Lilli Palmer, 
Lee J. Cobb and Carroll Baker. 

Richard Marek in the July issue of 
"McCall's" gives "Porgy and Bess," 
the Gershwin folk opera in Todd-AO, 
a top flight rating. He says "it is a 
magnificent motion picture." He is 
genuinely impressed with the acting 
of Sidney Poitier, Dorothy Dand- 
ridge and Sammy Davis, Jr. but 
thinks it is the music that carries the 

• ' 

Dick Clark, who will be starred in 
Columbia's "Harrison High," was in- 
terviewed by five special teen-age 
reporters for the July issue of "Seven- 
teen." In answering the rapid-fire 
questions on beauty he told them 
"the most popular girl in high school 
was below average in looks. Her 
popularity secret was that she really 
likes people." 


The lead story in the July 11 issue 
of "The Saturday Evening Post" is a 
profile on Susan Hayward written 
by Dean Jennings. She was the 
"Post's" cover girl on October 7, 
1939. This cover is reproduced in 
addition to a scene from "I Want To 


According to Ruth Harbert in the 
July issue of "Good Housekeeping," 
"The Nun's Story" is a thought-pro- 
voking picture. "Surprisingly enough, 
it is also a suspenseful one. You'll be 
on the edge of your seat, as incident 
by incident, a devout and intelligent 
young woman is impelled toward a 
tremendous decision. An absorbing ex- 

Walter Haas 


}Nmnen of TV Grant 

TV CIRCUIT Announced by CBS 


WATCH for some sensational new TV developments and GACtivity 
in the near future. This agency has already set up plans to quad- 
ruple its space at its Wilshire Boulevard offices in Los Angeles and 
likewise has completed plans for the immediate production of 40 pilots, 
utilizing the talents of numerous top-flight artists, producers, directors 
and technicians. . . . Bemi Woods' new sensational Tempos, whose 
Climax waxing of "See You In September" is already high on the lists, 
has been signed to appear August 8 on the "Dick ABClark Show." . . . 
We admit that prior to our jaunt across the country recently we didn't 
find occasion (with the exception of listening to the debut) to tune in 
to "Network Time," NBCo-Hosted by Don Russell and Frank Blair. 
However, while driving to and from California, we heard the program 
several times and with the array of big name guests, plus the showman- 
ship and respective deliveries of Don and Frank, we could easily picture 
this entertaining two hours of radio being even more successful as a 
simulcast. . . . Wes Bryan, a friend of Elvis Presley and loaded with 
talent (his latest effort on Clock Label, "I'm So Blue," is climbing in 
sales) has caught the eyes and ears of 20th Century-Fox execs. . . . 
Bess Myerson, femcee on "The Big Payoff" and newest regular on the 
"I've Got A CBSecret" show, will start another network radio program 
in September, "The Ladies, Bless Them," which will feature events in 
the lives of famous ladies of the past and present. . . . After 17 years 
with WGAR, Hal Morgan has moved to Orlando, Fla. where he's joined 
the staff at WABR. . . . 


Irv Lichtenstein, who moved over from NTA where he was director 
of merchandising and licensing to WNTA as station manager, has al- 
ready started things humming there. Irv was formerly an exec with ABC 
and prior to that was with WWDC, Wash., D.C., 
where he was responsible for many awards for 
broadcasting and sales. Sez Irv, "in my mind the 
letters NTA stand for 'never topped anywhere'." 
. . . Hap Kaufman, writer-producer at KGO, San 
Francisco for the past 14 years, is the discoverer 
and original mentor of the King Cole Trio. . . . 
Edna Robinson's "Trouble With The Truth" has 
been set as a CB Special for the Fall with warbler 
Merv Griffin as the star. . . . Ertha Kitt will gues- 
trill on the "Ed CBSulIivan Show" July 26. . . . 
MGM-TV's Syndicated and Feature Films Sales will 
launch a two-day meeting tomorrow with a cocktail 
party at Sardi's West this afternoon. . . . Vice President Richard Nixon, 
who leaves for a visit to Russia July 22, will appear as narrator of a 
special film to be NBChannelled soon after his rehim. . . . Tom Lambert, 
whose radio career in his native Wisconsin reads like an Horatio Alger,' 
Tr. story, has just been upped to program director at WISN, Milwaukee! 
He'll continue his daily broadcasts in addition to his new duties, inas- 
much as Tom is one of the most popular personalities in town. . . . 

CBS Sees 25% Gain Trans-Lux Sets 4 Deals 
In '59 Foreign Sales For Britannica Library 

Irv Lichtenstein 

CBS Films, Inc., expects to write 
25 per cent more business in the for- 
eign market in 1959 than it did last 
year, it was announced by Ralph M. 
Baruch, director of international sales 
for CBS Films. Baruch, just back 
from an extensive business tour of Eu- 
rope reported the sale of "Rawhide" 
and renewals of "Whirlybirds" and 
"Small World" in England; sales of 
"Rendezvous" in Sweden, Norway 
and Denmark; and the sale of "Twen- 
tieth Century," "I Love Lucy" and 
"Perry Mason" in Italy. 

He also announced that "Rendez- 
vous" and "Perry Mason" have re- 
cently been sold to Japan. "I Love 
Lucy" has been renewed there. 

Station KCOP-TV, Los Angeles, has 
just acquired the Encyclopaedia Brit- 
annica Film Library, it was announced 
by Richard Carlton, vice-president in 
charge of sales of Trans-Lux Televi- 
sion Corp., syndicator of the film 
package. Purchase of the film catalog 
was negotiated by KCOP general 
manager Al Flanagan and program 
director Mary Warren with Trans- 
Lux's western division manager, Mur- 
ray Oken. 

Three other TV stations have re- 
newed long-term contracts for use of 
the EB Library package, according 
to Carlton. They are WISN, Mil- 
waukee; KING, Seattle, and KGW, 
Portland, Ore. 

Three women and two men 1 
won the first television writing gra 
in-aid of $5,000 each awarded by 
CBS Television Network, Louis 
Cowan, president of the Network, 
nounced yesterday. Cowan said \ 
the five winners, chosen by the se 
tion committee from several thous|i 
applicants, were: 

Eve Merriam, New York, aut 
and poet, whose proposed televi; 
writing project is a series of po 

Brock Brower, Chapel Hill, N. 
editor of the University of Nc 
Carolina Press, whose proposed ti 
vision writing projects include fant 
comedies and dramatic scripts 
Playhouse 90; 

Ellen Currie, New York, an ad\ 
tising copy writer for Hockaday 
sociates, and short story writer, wh 
proposed television writing project 
a program series of magazine forn 

John Pfeiffer, New Hope, Pa., : 
ence writer and editor, who has p 
posed a television series of scientj 
programs on the evolution of mati 
life and man; and 

Helene HanfF, New York, pi; 
Wright and opera librettist, whose p 
posed television writing project 
"The Autobiography of America," 
series of plays and discussions deal 
vdth great issues of American histo 

Cowan Appointed Committee 

The winners were chosen by an 
dependent selection committee 
pointed after Cowan announced t 
CBS Television Network Writi 
Grants-in-Aid in a speech to t 
American Association of School A 
ministrators in Atlantic City in Fe 
ruary. The selection committee co 
sisted of Robert Alan Aurthur, not 
television dramatist; Erik Barnou 
associate professor of dramatic arts 
Columbia University and past natio 
al chairman of The Writers Guild 
America; and Richard I. Lewine, t 
rector of special programs of the CI 
Television Network. 

Jack Benny to Star 
In Hour-Long Specials 

Jack Benny will star in three houl 
long comedy specials to be presente 
on the CBS Television Network du, 
ing the 1959-60 season under tl 
sponsorship of the Greyhound Bi 
Corporation and the Benrus Watc 
Company. This was announced 
William H. Hylan, CBS Televisio 
network vice-president in charge < 
sales administration. 

Danny Thomas will guest star a 
Benny's initial special, which will h 
presented Saturday, Nov. 7 (7:30-8:3 
P.M., EST). Thomas' own week! 
series, "The Danny Thomas Show 
returns to the network following 
summer hiatus on Oct. 5. 

All three Jack Benny specials wi| 
feature comedy, music and guest star; 
as did Benny's two specials last seasot 
Sam Perrin, George Balzer, Al Gordoi 
and Hal Goldman will write the up 
coming three specials. 



OL. 86, NO. 11 



ieineman Report 

JA Two -Week 
killings Called 

Ga. rlteafre P/ecfges JVo 'Ofcscene' Films 
But Council Sets Up Censor Board Anyhow 

MPEA Acts 

Ratify 3 -Year 
Pact Between 

Special to THE DAILY 
ALPHARETTA, Ga., July 13— The city council here has passed an ordinance 
creating a committee to censor motion pictures. Action was taken in spite of 
^irvVlOcI- TTlT-Of* pledge of local theatre management not to show "obscene" films. T T C! 1 T ■ 1 

Hiim^ol 1-J\%DL Acknowledging the promise of cooperation. Mayor William Spence said U.O, ailCl ItalV 

^ nonetheless that the law was necessary in case it ever became necessary to J 

enforce it. The censorship committee will be named in a few days. ■ 

The ordinance provides that it shall be "unlawful for any theatre to exhibit 
an obscene or vulgar picture." It also provides that it is unlawful "for any 
theatre to refuse to allow the committee to review any picture suspected of 
being vulgar or obscene" and further "that it shall be unlawful to exhibit any 
picture after the committee has declared such picture unfit for showing." 

domestic Total $5,374,619 
'or Period Ending July 11 

Changes by Italians Had 
Delayed Implementation 

United Artists' domestic gross bill- 
,,gs of $5,374,619, for the two-week 


;riod ending Saturday, July 11, es- 
blished the all-time high for two 
insecutive weeks by a major film 
mpany in the history of the motion 
jcture industry, William J. Heine- 
an, UA vice-president in charge of 
jl|stribution, said yesterday. 
I The figure included domestic gross 
Uings for the week ended July 4, 
tiich Heineman previously had re- 
irted as the largest for a single week 
the 40-year history of UA. 
Heineman noted also that the to- 
jl number of bookings for the two 
seks, designated "United Artists 
eeks," was the largest in UA history 
rr any two-week period. 
Announcing the record totals of 
llings for the two consecutive 
seks, the UA sales chief declared: 
( Continued on page 2 ) 


4 Paying Off Part 
{ Notes Due Circuits 

From THE DAILY Bureau 

WASHINGTON, July 15. -United 
tists Corp. is using about $3,000,- 
jO of the net cash proceeds of its 
;ently concluded $10,000,000 loan 
>m the Prudential Insurance Com- 
lay of America and the Puritan 
liind, Inc. of Boston to pay off prom- 
lltory notes held by theatre circuits 
ich loaned the company funds for 
! financing of independent produc- 
( Continued on page 2 ) 

Two Anti-Trust Suits 
Combined at Knoxville 

Special to THE DAILY 
KNOXVILLE, Tenn., July 15. - 
Two $1,000,000 anti-trust damage 
suits against Wilby-Kincey Service 
Corp. and the major distributing com- 
panies will be brought together in 
Knoxville Federal Court. A District 
Court spokesman said some of the de- 
fendants are the same and a "pre-trial 
( Continued on page 7 ) 

'Scapegoat' World Bow 
In Boston on July 23 

M-G-M*s "The Scapegoat," starring 
Alec Guinness and Bette Davis, will 
have its world premiere at the Saxon 
Theatre in Boston on July 23, it was 
announced yesterday by Jack Byrne, 
M-G-M's vice-president and general 
sales manager. National release of the 
film is in August. 

M-G-M's field representative, Ed 
Gallner, is currently in Boston setting 
the world premiere campaign with 
Ben Sack, owner of the Saxon, and 
his staff. 

AA to Make 'Streets' 
As Its Biggest Film 

From THE DAILY Bureau 

HOLLYWOOD, July 15. - Lana 
Turner will star in "Streets of Mont- 
martre," it was announced today by 
Steve Broidy, Allied Artists president, 
who said the production is scheduled 
to be the "most elaborate and im- 
portant" in the company's history, It 
will be directed by Douglas Sirk, thus 
reuniting the highly successful star 
and director team of "Imitation of 

The story will be filmed in Paris in 
color and CinemaScope. 

Senate Unit Approves 
Bill on 'Equal Time' 

From THE DAILY Bureau 

WASHINGTON, July 15. - The 
Senate Commerce Committee ap- 
proved a bill to exempt radio and TV 
news broadcasts and certain other 
shows from the "equal time" provi- 
sions of the Communications Law. 

The action results from a Federal 
(Continued on page 2) 

NFFC Reports Loans to the Industry 
Totalled £2,005,387 in Fiscal Year 

Jew's Wins Judgment 
ji Television Suit 

A summary judgment for $813,570 
J) granted Loew's, Inc., yesterday 
New York Supreme Court Justice 
nry Epstein in the company's suit 
breach of contract against Radio 
waii. Inc., Gotham Broadcasting 
•p., and Founders Corp. The de- 
( Continued on page 7 ) 


LONDON, July 15.-Loans approved by the National Film Finance Corp. 
for the year ended March 31 totalled £2,005,387 ($5,615,083), it is revealed 
in the annual report of the corporation released today. Of the total sum ap- 
proved, £1,788,135 ($5,006,768) was ^1 

actually advanced, this sum including 
£191,610 for aid to television films. 

The report points out that the cor- 
poration continues to assist approxi- 
mately half of the British quota films 
on the three major circuits and makes 

a strong plea for the continuance of 
the statutory levy, which during the 
year ending October, 1958, pro- 
duced £3,500,000. 

It is emphasized that without the 
( Continued on page 7 ) 

The new three-year Italian-Amer- 
ican film agreement, which is sched- 
uled to go into effect Sept. 1, was 
ratified by the board of directors of 
the Motion Picture Export Associa- 
tion at a meeting here late Tuesday 

Implementation of the pact, which 
was signed by MPEA president Eric 
Johnston and Dr. Eitel Monaco, 
president of ANICA last January, had 
been held up by changes in the Ital- 
ian government. 

Under the agreement, seven com- 
panies, including United Artists, will 
receive 185 permits annually and, in 
addition, Allied Artists will have 17 
annually. This total of 202 permits 
for eight companies compares with 
( Continued on page 7 ) 

Rackmil to Speak at 
'U' Sales Meet Today 

Special to THE DAILY 
CHICAGO, July 15. - The three- 
day Universal Pictures Company sales 
executives conference got underway 
at the Universal offices here today to 
map distribution and promotion plans 
for the next six months with Henry 
( Continued on page 2 ) 

Only Twelve Drive-Ins 
Seek Loans from SBA 

From THE DAILY Bureau 

WASHINGTON, July 15. - Only 
12 drive-in theatres have applied for 
Small Business Administration loans 
since drive-ins became eligible Jan. 
1, S.B.A. figiu-es revealed. 

What's more, none of them had 
its loan application approved. So far, 
S.B.A. has okayed loans only for in- 
door theatres. Officials said they had 
no infoi-mation available here as to 
the size of the loan applications or 
the reasons for their rejection. 


Motion Picture Daily 

Thursday, July 16, 195!^, 


ERIC JOHNSTON, president of 
the Motion Picture Association of 
America, left New York yesterday for 
Spokane, Wash. He will return here 
next week. 


Ilya Lopert, president of Lopert 
Films, and Mrs. Lopert will leave 
here today aboard the "United States" 
for Europe. 


Leonard Gruenberg, general man- 
ager of NTA Pictures, will leave New 
York today for the Coast. 

John Mills, British actor, arrived 
in New York from London yesterday 
via B.O.A.C. 

Jay Richard Harris, son of Harry 
A. Harris, of Harris Theatres here, 
will be married in the autumn to 
Sandra Sorsby. 

Coast Lease Signed for 
National Theatres Bldg. 

From THE DAILY Bureau 

LOS ANGELES, July 15. - Nego- 
tiations were completed yesterday for 
a long-term lease between National 
Theatres, Inc., and S. Jon Kreedman 
and Co., Beverly Hills developer- 
builders. The lease, representing an 
aggregate rental in excess of $3,- 
500,000, is for new main headquar- 
ters of National Theatres, Inc., and 
its several subsidiaries and is located 
at 9570 Wilshire Blvd., Beverly Hills. 
Completion is scheduled for Oct. 1. 

The four - story - and - penthouse 
structure will be known as National 
Theatres Building, Inc. NT will lease 
the entire building, excluding the 
ground floor. 


For racing, Monmouth; for resting, the ^^P^^ 

Mid week or week end, it's always a good time to come to 
I TMt 


In New York City, call WOrth 2-4018 



,^ From Dependable 

1327 S. WabMh Chicago 630 Nmlh Ave. New York 

U. A. Billings 

S.C. Theatres to Open on Sunday 
Despite Vote Backing 'Blue Laws' 

Special to THE DAILY 

SPARTANBURG, S. C, July 15.-The State Theatre, one of the larger 
film operations in this city, will open for business on Sunday in spite of the 
defeat by voters yesterday of proposals to ease the "blue laws." Other theatre 

managements here are expected to 
follow suit. 

In a special "advisory" referendum 
yesterday, which is not binding on 
the legislature, Spartanburg County 
voters defeated three proposals to re- 
lax the "blue laws" which prohibit 
most commercial and entertainment 
activities on Sundays. The vote 
against films and other recreation 
after church was 6,798, to 5,112. The 
vote against repealing the law prohi- 
biting public sports, etc. on the Sab- 
bath was 7,234 to 4,660. The vote 
against repealing the law prohibiting 
tradesmen and others from working 
on Sunday was 7,355 to 4,380. 

City residents voted generally to 
allow Sunday amusements and repeal 
the "blue laws" but the rural areas 
turned the tide against this. 

In spite of the outcome of the 
referendum, circuit court solicitor 
Allen Lambright said today the situ- 
ation is still not clear. He added that 
he probably would meet soon with 
city and county attorneys. Sheriff 
Brockman and other officials to de- 
termine a course of action. 

Meanwhile some informed obser- 
vers here commented that the vote in 
favor of strict enforcement is "merely 
the beginning" of "blue law" diflB- 

'U' Sales Meet 

( Continued from page 1 ) 
"The domestic gross billings are the 
largest ever registered by a film com- 
pany over a similar period. These to- 
tals reflect the tremendous grossing 
ability of current company releases 
and attest to our continuing pattern 
of growth and expansion." 

U.A. Paying Off Part 

( Continued from page 1 ) 
tion, it is revealed in papers filed 
with the Securities & Exchange Com- 
mission here. 

On June 19, UA exercised its right 
to prepay the following notes: $1,000,- 
000 to RKO Theatres; $150,000 to 
the Interstate Circuit; $150,000 to 
Balaban & Katz; $125,000 to Florida 
State Theatres, and $75,000 to Para- 
mount Gulf Theatres. This represents 
$2,050,269.40 in principal and ac- 
crued interest, and includes accrued 
interest on a $2,000,000 note held by 
Loew's Theatres Clearing Corp. 

Also on June 19, for purposes of 
providing funds for additional motion 
pictures to be made by independents 
for distribution by the company, UA 
issued to Loew's Theatres Clearing 
Corp. a promissory note in the prin- 
cipal amount of $1,000,000, maturing 
October 3, 1960. This note is one of 
two issued by UA for the $2,000,000 
Loew's promissory note mentioned 
above. The other note issued in this 
transaction is a short-term note, 
which UA is not required to report 
to the SEC. 

As of June 30, according to the 
SEC statement, UA had outstanding, 
in addition to the new $1,000,000 
promissory note from Loew's, another 
promissory note, dated May 7, 1958, 
from RKO Theatres in the amount of 

UA told the SEC that the remaind- 
er of the Prudential-Puritan loan will 
be used to increase cash balances and 
to add to general funds to provide 
additional working capital for pro- 
ducer and production advances in 
connection with the financing of pic- 
tures and to further diversification. 

Budd Services Today 

Funeral services for Ralph W. 
Budd, 74, former personnel manager 
in the East for Warner Brothers, will 
be held today at Vander Plaat Funeral 
Home, Wyckoff, N. J., at 3. P.M. In- 
terment will follow at Wyckoff Re- 
formed Church Cemetery. 

'Beach' Premiere Plans 
Told to Foreign Press 

From THE DAILY Bureau 

HOLLYWOOD, July 15. - The 
plan for simultaneous global pre- 
mieres of "On The Beach," was out- 
lined to foreign press correspondents 
by producer-director Stanley Kramer 
at a luncheon here today. The United 
Artists release will premiere in 25 
cities on six continents on the same 
night, December 17, 1959. 

Donna Anderson, 19-year-old ac- 
tress who has been under contract 
to Kramer for four years before mak- 
ing her bow in "On The Beach," at- 
tended the luncheon. Another special 
guest was Maurice Bergman, newly- 
appointed supervisor of the global 
premiere unit. 

Columbia Denver Office 
Under Jules Needleman 

Special to THE DAILY 

DENVER, July 15.-R. C. "Bob" 
Hill, veteran branch manager for Co- 
lumbia Pictures here, is retiring be- 
cause of ill health. He will be suc- 
ceeded by Jules Needleman, who 
has been a salesman for the company 
in Los Angeles. 

(Continued from page 1 ) 
H. Martin, general sales manager 

Milton R. Rackmil, president o 
Universal, is scheduled to addres 
the meeting tomorrow. Product 
Ross Hunter is also scheduled to tali 
tomorrow and screen the first rougl 
print of "Pillow Talk." Kirk Douglas 
Doris Day and Gary Grant, whose 
independent productions "Spartacus, 
"Pillow Talk" and "Operation Petti 
coat" are involved in the meetings 
will address the meeting by telt 

Attending from New York beside 
Martin are F. J. A. McCarthy, assistai 
general sales manager and James J 
Jordan, circuit sales manager. Rt 
gional sales managers participatins 
are Joseph B. Rosen, Barney Rose, P 
F. Rosian and R. N. Wilkinson 
Charles Simonelli, Eastern advertis 
ing and publicity department man 
ager and Jeff Livingston, Fasten 
advertising manager, are represent 
ing the advertising and publicity dc 

Senate Unit Approves 

( Continued from page 1 ) 
Communications Commission actioi; 
early this year declaring that a TV 
news clip showing one candidate re' 
quired equal time for all other can 
didates. Broadcasters have warnec: 
that unless the ruling is overturned 
political news coverage next year wil 

The bill approved by tlie Senate 
committee would exempt from th( 
"equal time" requirement any news- 
casts, news interviews, news docu- 
mentaries, on-the-spot coverage o: 
news events, or panel discussions. Il 
declares the intent of Congress tr 
reexamine the matter within three 
years, and orders the F.C.C. to sub 
mit annual reports on the way thi 
law is working. 

A House Commerce Committee 
Subcommittee has approved a bil 
confined to newscasts, interviews, anc 
on-the-spot coverage. 

'Porgy' Benefit Bow 
In L.A. Nets $80,000 

From THE DAILY Bureau 

LOS ANGELES, July 15.-"Porg3 
and Bess" opened tonight at the Car- 
thay Circle Theatre to a distin 
guished celebrity turnout. The Wesi 
Coast premiere of the Samuel Gold- 
wyn film, a benefit for Cedars of Leb- 
anon Hospital, was a complete sellout 
over a week in advance of the open- 
ing. The benefit performance pro-| 
duced over $80,000 for free bed card 
at the Cedars of Lebanon Hospital. 

Following the premiere, an elabo; 
rate patry wa sheld at the Beverl; 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Herbert V. FeckeJ 
Advertising Manager; Gus H, Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Vincent Canby, Eastern Editors. Holly- 
■wood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; Telephone HOUywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, 
Bear St. Leicester Square, W. 2. Hope Williams Burnup, Manager; i'eter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion 
Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Circle 7-3100. 
Cable address: "Quigpubco. New York" Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Raymond Gallagher,. 
Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year 
as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as second! 
class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copies, 10c. ; 


the next reason why 
the hottest story in the 
industry today is 
the 20th'Fox success story! 




Within the next week or ten days we will proudly make available prints of BLUE DENIM for 
screenings. This is a picture that must be seen before any bookings are made or exploitation and 
publicity campaigns are planned, because it is a far cry from the usual run of pictures. It is 
strong entertamment with something important to say, ingredients which guarantee it real 
attention from today's public which demands those very things. 

Here is a motion picture that should be seen by every man, woman and teenager in the U.S. 

The men who made it, Mr. Charles Brackett, distinguished producer and past President of the 
Motion Picture Academy of Arts and Sciences, and Mr. Philip Dunne, noted director and screen- 
writer, believe that the screen can be candid and provocative about a subject which affects millions 
. of young Americans and their families in our present society. 

I think you will share my pride in being associated with the release of BLUE DENIM. 

General Sales Manager 




blue denim 




Produced by CHARLES BRACKET! D^recied by RHILIP DUNNE 

Screenplay by [DUH SOMMER and PHILIP DUNNE 


f stoof 
^ in the 
success stofyl 


by the councils of leading national youth organizations 

in publications with a reader- 
ship market of 122 miUion 


in which a star-building subject has won the acclaim of showmen 
everywhere! Use in advance! (Narration by Robert Wagner) 


generating big interest among editors, writers, 
educators, religious leaders, medical men 


who launches Blue Denim provocatively 
and impressively in materials available 
free from 20th! 



influencing press, radio and TV 
opinion-makers in hundreds of 
areas throughout the country 

Thursday, July 16, 1959 

Motion Picture Daily 


U.S. and Italy 

( Continued from page 1 ) 
some 220 permits for 10 companies 
under the expiring agreement. 

It is pointed out that the pact 
recognizes the principle that the 
American industry is entitled to ap- 
proximately the same number of im- 
port permits overall as has obtained 
heretofore, despite the defection of 
individual companies such as RKO 
and Republic. 

Other highlights of the agreement 
are: allocation of permits by MPEA, 
with notification by Aug. 1 preceding 
the film year, with the right to adjust 
the allocation up to Aug. 1 of the 
film year. The agreement calls for 
an official rate remittance of $7,000,- 
000 per year, to be effective as of 
September 1. In lieu of retroactivity 
of the pact, the Italian Ministry of 
Foreign Commerce has granted the 
special release of $2,700,000. 

Ruling on Dubbing Included 

The official remittance of amounts 
equivalent to the dubbing fees is 
authorized. The permitted usages of 
the blocked funds are to continue as 
in the past except for certain detailed 
improvements of an adminstrative 
nature. Each film entered officially in 
the Venice Film Festival will be per- 
mitted an official remittance of the 
first $50,000 earned by the film. 

An additional import permit will 
be granted under tlie agreement for 
each Italian film financed or distri- 
buted by a member company. The 
agreement also provides that certain 
, issues of the dubbing certificates 
^ which American companies now have 
and will accumulate will be sold to 
, Italian financial institutions at 25 
per cent of the face amount of the 
certificate at maturity. 

Loew's Wins 

( Continued from page I ) 
fendants were the sole stockholders of 
KTVR, Inc., Colorado Corp., which 
contracted for exhibition of the 
M-G-M film library for a period of 
seven years in 1956. 

Judge Epstein refused to take under 
consideration such charges by the de- 
fendants as blockbooking and anti- 
trust violations. As a result, KTVR 
has filed a separate suit against 

60% of Theatre Owners 
Now Members of TOA 

Over 60 per cent of all theatre own- 
ers in the nation are now members 
of the Theatre Owners of America, 
George G. Kerasotes, president, dis- 
closed in a special report to TOA's 
membership. Declaring that TOA ex- 
perienced its greatest growth in recent 
history in the fiscal year which ended 
last June 30, Kerasotes said the 60 
per cent total was attained in the last 
two weeks when two new state units 
affiliated with TOA. 

He said that the action of the 
Mississippi Theatre Owners Associa- 
tion at its convention June 26 in 
Riloxi, Miss., in joining TOA, and the 
formation this past Monday in Balti- 
more of a new Maryland TOA unit, 
pushed TOA past the 60 per cent 

In addition, he told the member- 
ship, dues payments in the fiscal year 
were 22 per cent ahead of the 1957-58 
fiscal period— a percentage gain also 
unprecedented in TOA's recent history. 

Two Anti-Trust Suits 

( Continued from page 1 ) 
conference" will be held on both law- 
suits Aug. 17. Observers believe some 
form of consent decree may be 
agreed upon to prevent drawn-out liti- 

Yesterday the lawsuit which Taylor 
Bros. Theatres, Kingsport, Tenn., 
brought against King Sul Theatres, 
Inc., Wilby-Kincey Service Corp. and 
major film distributing companies was 
moved to Knoxville. It had been filed 
in district court at Greeneville, Tenn., 
on May 28, 1958. 

Moving this case was prompted, 
court officials said, because of the sim- 
ilar suit brought by New Amusement 
Corp., operators of the Pike and Tow- 
er Theatres here against some of the 
same defendants. Each suit asks $1,- 
000,000 in damages under the triple- 
damage clause of the anti-trust laws. 
Intervention by some independents 
and others looms should the case go 
to prolonged litigation. Pre-trial con- 
ferences will determine if consent de- 
cree action is possible and acceptable. 

Taylor Bros, operates the Taylor, 
Fox and Taylor Drive-In Theatres in 
Kingsport. King-Sul, a defendant, 
runs Kingsport's Strand and Rialto 
Theatres. Wilby-Kincey is a subsidiary 
of ABC-Paramount Theatres, Inc. 


Jerome J. Wallner, Jacob M. Usadi 
and Gerald F. Phillips have been ad- 
mitted to membership in the law 
firm of Phillips, Nizer, Benjamin, 
Krim & Ballon. 


Cricket Kendall, formerly assistant 
to Mary Baker of JafFe Agency, Hol- 
lywood, and more recently with Fam- 
ous Artists there, has joined the New 
York staff of Highroad Productions as 
aide to vice-president Irving Rubine. 

Arthur "Jack" Wodell, Jr., manag- 
ing director of the Paramount Thea- 
tre, Denver, is resigning. He will be 
succeeded by Ralph Roe, formerly 
with Fox Intermountain Theatres as 
city manager. 

NFFC Reports 

( Continued from page 1 ) 
statutory levy British production 
would probably prove unprofitable. 

The annual statement of the cor- 
poration discloses that at tlie end of 
its tenth year its operation net loss 
totals £3,939,803, but clarifies this 
situation with the reminder that of 
this figure £2,500,000 was due di- 
rectly to losses on the original Brit- 
ish Lion activities. 

The hope is expressed that losses 
can be avoided in the future, and 
if that is impossible, that Parhament 
be asked for a larger fund or that 
activities of the corporation be cur- 
tailed, leaving industry organizations 
to find their financing elsewhere. 

Distributors are urged to adopt the 
so-called pari passu method in mak- 
ing advances to producers, a method 
which seeks to ensure that distribu- 
tors assume a portion of the loss on 
a film which proves to be a commer- 
cial failure. 

The report urges individuals take 
production risks and to back their 
judgment with their own money. 

In conclusion the document empha- 
sizes that "the funds at the corpora- 
tion's disposal are not unlimited. The 
corporation must now limit future 
lending to the amount of its antici- 
pated receipts by way of repayments 
and profits." 


of title song with 


on MGM Records 





AND i 










doesn't know! 

KRASNA know because they 
just happen to be making it* 



'OL. 86, NO. 12 

NEW YORK, U.S.A., FRIDAY, JULY 17, 1959 


Balaban Speaks 

Exhibitors Call for All-Out, Impartial ^ew Films Slated 

Sees Excellent Enforcement of Carolina 'Blue Laws' 

ltFoss Outlook 
For Paramount 

ives Optimistic Report to 
J.S.-Canadian Meet Here 

Excellent grossing prospects for 
aramount Pictures during the second 
ilf of 1959 were predicted by Bar- 
n e y Balaban, 
president, and 
other company 
executives yes- 
terday at the 
opening session 
of a meeting 
here of Para- 
mount U. S. 
and Canadian 
d i s t r i bution 

The meeting, 
scheduled t o 
through today, 
IS the first of its kind to be held 
Ilowing the announcement that the 
uiagement services of Paramount 
Im Distributing would be utilized 
a greater extent than previously 
connection with the distribution 
( Continued on page 2 ) 

3aniey Balaban 

IGM's 'Thin Man' 
TV Syndication 

'The Thin Man" television series, 
irring Peter Lawford and Phyllis 
rk, which was presented for two 
irs over the NBC Network, will be 
ered for syndication by M-G-M- 
?s own sales force. The announce- 
snt was made yesterday by George 
' Shupert, vice-president in charge 
■TV for Metro-Goldwyn-Mayer, co- 
ident with the wind-up of a two 
/ sales meeting here. 
Shupert also named Richard A. 
rper as director of syndicated and 
ture sales. For the past three years, 
rper has been heading M-G-M- 
{ Continued on page 7) 


Special to THE DAILY 

SPARTANBURG, S. C, July 17.-In a prepared statement issued today, 
Spartanburg area theatre operators called for all-out enforcement of the 
"Blue laws," including a section barring most business activity here on the 

Sabbath. Action came on the heels of 

Tuesday's referendum in which the 
county voted against repeal of the 
"blue laws," which prohibit Sunday 
movies, other amusements and busi- 
ness activities. 

Counsel for the theatre operators 
here, Chester D. Ward, Jr., and Sam 
R. Watt, took the position that refer- 
( Continued on page 7 ) 

Ask Repeal of Local 
Ban on Sunday Films 

Special to THE DAILY 

ANDERSON, S. C, July 16.-City 
Council here has delayed action for 
two weeks on a request by theatre 
owners inside the city limits that a 
city ordinance specifically banning 
Sunday movies be repealed. Attorney 
{Continued on page 7) 

Justin Named Assistant 
To Karp at Paramount 

From THE DAILY Bureau 

HOLLYWOOD, July 16. - Sidney 
Justin, who has been with Para- 
mount's legal department since 1930, 
yesterday was named executive as- 
sistant to Jack Karp, recently made 
( Continued on page 7 ) 

Continue Screenings 
Of Soviet Pictures 

The Motion Picture Export Asso- 
ciation committee appointed to 
supervise distribution arrangements 
in this country for the seven Soviet 
films purchased under the film ex- 
change agreement with Russia should 
complete screenings of the pictures 
sometime next week, it was learned 
here yesterday. 

No more than five of the seven 
pictures were screened this week, ac- 
cording to a spokesman for the MPEA 
( Continued on page 8 ) 

Rosenfield Leaves for 
European Conferences 

Jonas Rosenfield, Jr., Columbia 
Pictures executive in charge of ad- 
vertising and publicity, leaves here 
for London today for conferences 
with several of Columbia's European- 
based independent producers. He 
will coordinate promotion plans on 
five major releases currently in pro- 
duction abroad or recently-com- 
pleted. In addition, he will meet 
with representatives of the special 
"Porgy and Bess" units to discuss 
( Continued on page 2 ) 

Entertainment Is the First Law of 
Survival for Films, Says Montgomery 

Everyone engaged in the art of making and selling motion pictures must 
make a realistic appraisal of his efforts before he can meet the problems of 
attracting audiences, Robert Montgomery states in an interview published in 
this week's Motion Picture Herald out 


Montgomery, reactivating his in- 
terest in motion pictures with the 
formation of a producing company 
partnered with James Cagney, took 
time out from his completion of 
chores on "The Gallant Hours," the 
Cagney starring vehicle which he di- 
rected to express his views concern- 
ing the state of the industry. 

"The entire industry is affected by 
what each of us does to reach the 
public. A dishonest campaign on an 
important motion picture could in- 

quire business generally for the next 
15 or 20 films that come along. We 
can't treat the public like morons and 
try to change campaigns to fool them 
when the first one doesn't work; like 
changing ads to sell a drama as a 

"The public demands quality. It is 
no longer attracted to cheapness and 
sensationalism, and we mustn't try 
to sell quality where it doesn't exist. 
To over-sell or over-state your prod- 
uct is an affront not only to the pub- 
( Continued on page 8 ) 

Univ. Policy 
Of Top Films 

Rackmil Tells Sales Meet 
Transition Period Is Over 

Milton Rackmil 

Special to THE DAILY 

CHICAGO, July 16. - Universal- 
International is pleased with its new 
production policy of making high 
quality t o p - 
budget films 
and plans to 
continue it dur- 
ing 1960, Mil- 
ton R. Rackmil, 
president, said 
here today in 
an address at 
the conference 
o f company 
sales executives. 

"The transi- 
tion period is 
behind us," he 
declared. "We 

have seen the positive results of our 
(Continued on page 2) 

'Ben-Hur' Booked Into 
Boyd Theatre, Phila. 

Special to THE DAILY 

M-G-M's "Ben-Hur" has been booked 
into Stanley Warner's Boyd Theatre 
here to open around Thanksgiving 
Day, it was announced today. A run 
of more than two years was predicted 
by Frank J. Damis of Stanley Warner 
as he signed the contract and ex- 
changed gold pens with William A. 
Madden, M-G-M's "Ben-Hur" sales 

The film will play on a reserved 
seat basis. 

John Huston to Produce 
Kipling Classic for 'U' 

From THE DAILY Bureau 

HOLLYWOOD, July 16. - Uni- 
versal-International has concluded 
negotiations with John Huston to 
serve as producer-director of the Rud- 
yard Kipling classic, "The Man Who 
(Continued on page 7) 

Motion Picture Daily 

Friday, July 17, 1 


STEIN, vice-president of Loew's 
International, left here last night for 
London for a 10-day trip to Europe. 
He will join Sol C. Siegel, vice-presi- 
dent in charge of production for 
M-G-M, in Paris, London and Rome. 

Philip F. Harlinc, Fabian Thea- 
tres vice-president, and Fred Haas, 
construction engineer for the circuit, 
were in Albany, N. Y., from here. 

William Goetz and Mrs. Geotz 
will arrive here today from Holly- 
wood. They are enroute to Munich. 

Mrs. James Gribbon has given 
birth to a girl, Gatherine Barbara, 
at New York Infirmary. Father is a 
commercial artist well known in the 


Larry Staresmore, general man- 
ager of Westland Theatres, Golorado 
Springs, Golo., has returned there with 
his family from Europe. 


Robert Aldrich, producer, has left 
New York for Rome. He will return 
to Hollywood on Tuesday. 


Oscar Doob has returned to New 
York from Hollywood following a 
week of meetings on plans for the re- 
lease of "Ben-Hur." 


Seymour L. Morris, Schine Thea- 
tre director of publicity and exploita- 
tion, became a grandfather with the 
birth of a son to Dr. and Mrs. Paul 
G. Boomsliter, the latter the daugh- 
ter of Morris. 


Richard Gordon, president of 
Amalgamated Film Productions, ar- 
ried in New York from London yes- 
terday via B.O.A.G. 

Mrs. Thelma Johnson, Allied Art- 
ists secretary in Atlanta, and her hus- 
band, Dick Johnson, booker for 
M-G-M, have left for a vacation in 

Bernie Jacon, of Distributors Corp. 

Para. Outlook Gram, simoneiu And Univ. P o 1 i 



Rockefeller Center • Ci 6-4600 


In FRED ZINNEMANN'S Production of 



{Continued from, page 1) 
and promotion of Paramount pictures 
in the Dominion by Paramount Film 
Service Ltd. of Canada. 

Sidney Deneau, vice-president of 
Paramount Film Distributing, under 
whose direction the management 
services will be performed, and Gor- 
don Lightstone, general manager of 
Paramount Film Service Ltd. of Can- 
ada, jointly are conducting the two- 
day meeting. 

Canadian branch managers at- 
tending are: Mickey Stevenson, 
Toronto; William Kelly, Calgary; 
Romeo Goudreau, Montreal; Norman 
Simpson, St. John; Robert Lightstone, 
Vancouver, and Syl Gunn, Winnipeg. 
Winston Barron, Paramount ad-pub- 
licity manager for Canada, and Phil 
O'Neill, Toronto office manager, also 
are meeting participants. 

Paramount home office executives 
and department heads, in addition to 
Balaban and Deneau, who are at- 
tending include Adolph Zukor, James 
E. Perkins, Jerry Pickman, Howard 
Minsky, Hugh Owen, Robert J. 
Rubin, Martin S. Davis, Joseph Fried- 
man, George Schur, Jack Perley, Fred 
Leroy, Jack Roper and Martin Schank. 

Final 'Hot' Gross at 
State Here: $679,578 

United Artists' "Some Like It Hot" 
amassed a huge $679,578 total gross 
for its engagement at the Loew's 
State Theatre here, it was announced 
yesterday by William J. Heineman, 
UA vice-president in charge of distri- 
bution, and Eugene D. Picker, presi- 
dent of Loew's Theatres. 

The length of run for the Mirisch 
Company presentation was 15 weeks 
and three days. It ended its engage- 
ment Tuesday night. 

of America, has returned to New York 
from Atlanta. 


Dlanne Monson, daughter of Don- 
ald Monson, owner of the Ute and 
Chief theatres in Rifle, Colo., ,is con- 
fined to Children's Hospital, Denver. 

Ike Katz, president of Kay Films, 
Atlanta, has left there for a business 
trip to Tennessee. 


Walter Pinson, president of Astor 
Pictures, Charlotte, and Melvin Cook, 
secretary, have returned there from 


Linda Burnett, booker for United 
Artists in Atlanta, is hospitalized there 
following an automobile accident. 

Hal Wallis, producer, will leave 
the Coast at the weekend for New 
York, and will leave here shortly 
thereafter for Germany. 

Hunter at 'U' Meeting 

Special to THE DAILY 

CHICAGO, July 16.-Gary Grant, 
Ross Hunter and Charles Simonelli 
arrived here tonight from Hollywood 
to attend the current Universal-Inter- 
national sales executives conference. 
Grant is meeting infonxially with the 
sales executives in order to tell them 
about "Operation Petticoat," made for 
U-I by his Granart Productions. 
Hunter is taking with him a rough cut 
of "Pillow Talk," which he and Martin 
Melcher produced, in order to give the 
sales executives an advance look at the 
romantic comedy. 

Simonelli, U-I's Eastern advertising 
and publicity department manager, 
who has just concluded a week of 
meetings with studio executives, will 
brief the conference on the company's 
advertising and promotion plans for 
"Pillow Talk," "Operation Petticoat" 
and "Spartacus." 


''Anatomy' Is Showing 
Strong Staying Power 

Otto Preminger's "Anatomy of a 
Murder," which opened to record- 
breaking business in its first key-city 
engagements, has shown outstanding 
staying power in its second weeks, 
with many dates equalling and sur- 
passing first week grosses, Columbia 
announced yesterday. 

In New York, the second week at 
the Plaza was off less than $1,000 from 
the all-time house record of $26,000 
established in the opening stanza. At 
the Criterion, the second week was a 
big $55,000. 

In Detroit, "Anatomy" grossed 
$24,000 at the United Artists Thea- 
tre to equal its initial week. In addi- 
tion, the opening day of the third 
week surpassed the opening day of 
the first two weeks. First-week total 
at the Woods Theatre in Chicago was 
$52,000, outgrossing all previous Co- 
lumbia pictures at that house. At the 
Trans-Lux in Washington, "Anatomy" 
broke the all-time house record with 
a first-week gross of $21,500. 

In Boston, the take for the opening 
seven days at the Gary Theatre was 
better than $19,000, topping even 
holiday business there this year. At 
the Beach Theatre in Atlantic City, the 
fi'rst five days of the second week sur- 
passed the total of the initial seven 

( Continued from, page 1 ) 
retooling, and we look forward 
the future with continued optini 
and realistic confidence." 

To implement the pohc)^ Univc 
is now in the midst of a numbei 
important production deals to set 
top literary properties, big stars, 
rectors and producers, Rackmil s 
He cited the recent deal conclui 
with Marlon Brando to star in " 
Ugly American"; also the plans 
star Susan Hayward in "Elepli 
Hill"; and a deal with Ross Hui 
to produce a film based on Fan 
Hurst's "Back Street." 

Some as Yet Unannounced 

Along with these properties, Ra 
mil told the sales executives, 
company will soon announce n 
productions to star Rock Huds 
Kirk Douglas, Doris Day, Gary Grn 
Tony Curtis, and Lana Turner, 
of whom are presently in some 
Universal's current box office s 
cesses and upcoming pictures. 

Rackmil predicted that the soon 
be released "Pillow Talk" and "C 
eration Petticoat" would match t 
box offices success of "Imitation 
Life" which has already been demc 
strated and that of "This Earth 
Mine" which gives evidence of t 
same kind of performance at the b 
office in its initial engagements. F 
"Spartacus" he predicted a worl 
wide boxoffice performance tl; 
"should match the industry's grei 
of all time." 

^Circus' Party Today 

The Roxy Theatre will "host" two 
thousand boys and girls from Protest- 
ant, Jewish and Cathohc organizations 
today at 10 A.M. at the first New 
York showing of "The Big Circus." 
Felix Adler, noted white-faced circus 
clown and his wife Amelia, the only 
woman clown, will welcome the 
youngsters who will be given balloons 
and "Big Circus" comic books. 

Rosenfield Leaves 

( Continued from page 1 ) 
plans for the release of the Samu 
Goldwyn production in England ai 
the Continent. 

In London the Columbia exeeuti' 
will visit the sets of Sam Spiege 
"Suddenly, Last Summer" and Gar 
Reed's "Our Man in Havana" Whi 
in England he will confer with N 
J. Frankovich, chairman of Columb 
Pictures of Great Britain, and S) 
Mirkin, the domestic department 
European publicity coordinator. 

Carreras Meeting Scheduled 
Rosenfield will also meet wit 
James and Michael Carreras, execi 
lives of Hammer Productions, to r( 
port on promotion activities fc 
"Yesterday's Enemy." In Paris, cor 
ferences will be held with producei 
Stanley Donen and Raoul Lev) 
Donen has just finished producin 
and directing "Once More, Wit 
Feeling," and Levy recently com 
pleted "Babette Goes to War." 

Rosenfield will be accompanied h 
his wife on the trip and will speni 
three weeks in Europe, part of tin 
time on vacation. In addition to Loii 
don and Paris, he will visit Florence 
Venice and Copenhagen. 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publislier; Sherwin Kane Editor- Tame, n T„»rc at ^ ^^TT ^Tl TT! ;: 1 

Advertising Manager; Gus H. Fa use], production ^lana^er, TELEV1SI(_)\ J W Charl 

wood ^ ir.-- t..,mj:___ , -„ _ . . - • 




in the Americas and $12 foreign. Single copies, 10c. 

X new 

has opene 


ERA (N - 


a n d 



Bos\ey CrowtUer 

..PORGY ^^l^^f^lu. A classic 

on the screen. IN. j^as directed 

adapted and^^^f "^f Wth continu- 
a script that iarrly b»-« „,p,es. 
ons melodrama and the p S ^^^^^^^^ 

of ^-^^\Z7Zx the motion 
peaks. ^»e can almost ^^.^^^ ^, 

nicture medium is the one 

\/Vanda Hale 
(DaUy Hews) says: 


that can go on nntt ^^^^^ 

i^-^^-l ^"*"'^i: p odnction is superb- 
nothingness- The P^^^^i^^heshtn- 

SidneyPomer «P«' Dandridge 
is excellent, Pearl 

pool V. BecWey 

The result is daz^li»S- 

Alton Cook 

AGAIN. Perfectly cast^The P P ^^.^^^ 
tsto and enthusiasm, their 

run bign- 

Jesse Zonser 

Siting musical iaiom- 

jostin Gilbert 
(Daily Mirror^ says: 

WYN...a radiant and p^^^y 

and Bess' in the pan 
that kindle human flame. 

Irene TWrer 
(Post) soys: 
.SING 013T THE GOOl)^^^^^^^^^^^ 

fectly synchronat d g„„a 
humor and pathos. 


ANEW!ItsUtter^;;t dancing, and 
ligious feeling, love 

music I 

Hewsweek says: 

asSportin Lite,i 
for ]oyi 

Rose PeUwick 

CENT. Humor ^^ ^f^, ^j^ient 


The Associotea Press soys: 


Mnation of excitement to ^^^^^ 

A deeply moving theat^ 
that pulses with vigor. 

Saturday Reviev/ says: 


F\\m Daily says: 

BLOCKBXJSTER. 1 ^^^^^„„„ers oi 
ances stack up a re- 
Acaden.y "^^r^^^ie. No previous 


HoUyv^ood Reporter soys: 


sentedwiAvocalaudv a 
„„sical bridges best the 

scene to sceue are P ^^^^,„g,aphy r^ 
3j its visual best. 

fA.P. OaWy soy*' 


btnding of pb-o^"|;;%,e classic. 
„usic. The best ever S ^.^.^^^^ p^,. 
Sbines«i*u;e«.o«bk „^„sicbas 
forinanees.TheGe':^ ^^a.Aproduc- 
been magnificently rec ^^^^ 
tionoftbe bigbestjf ,^„.,..eshand 

l^^'^^'* endear it to all 

^ew and vibrant 

xvlio see it. 

ISA p. Herald says: ■ 

^RT, entrancing ai ^^^^ ^^.^^ ^^^or- 
achievement .A" background. 
tance.Magnificentphy ^y,„„erly 
rineaiidsensimej b.tViegreat 
fecttechnicalpb ,,„,„o,i. 
Gershwin music lo 
drous lite. 

Boxoffice soy*-- 

"A TK1X3MPH 0^^^^,^^.^o. pic 
g^onousandun£o^.et 3^„„„„. 
t„re expeneuee, J g,„„s. 

„ent to G«W"';„;Janding. All the 
The acting rs out inten- 

„armth oi feeh"g r^^,^ score is 

sityottheHeywardpM ^..^^p^^^,, 

U ^ne of our best actors, 
himselt one " 

^.p. Exhibitor says: 

taiument value, »agn ^^^^^^^ 

tion of the story. 

Daily Variety scys: 

..INEE. ^^^^''^Zf^n. S 
KECTED. ^-Sf and artistry." 
snug. There is beauty 

J Film Jour""' 

"STKI«^^^l!rmm^ial strengths^ 
Ifdifficult to duplicate. 

Variety says: 








Lyrics by DuBOSE HEYWARD and IRA GERSHWIN (Founded on the play 'Porgy' by DuBOSE and DOROTHY HEYWARD) 
Originally produced for the stage by the Theatre Guild 'Screenplay by N. RICHARD NASH 

Directed by OTTO PREMINGER • Distributed by COLUMBIA PICTURES 

iday, July 17, 1959 

Motion Picture Daily 


Ixhibitors Call Astaire Stars in New 

Chrysler Spec on NBC 

Fred Astaire will star in an all-new 
hour-lone; live musical colorcast on the 
NBC-TV Network Wednesday, Nov. 
4, from nine to 10 P.M., it was an- 
nounced vesterdav by David Lew, 
vice-president, NBC Television Pro- 
grams and Talent. 

The program will be called "An- 
other Evening with Fred Astaire." 
Guest stars for the show, which again 
will be sponsored by the Chrysler 
Corp., will be announced in the near 

{Continued from page 1) 
ium results show the public wishes 
rict enforcement" of the "blue 
/s" as such. 

If this is done," they declared, 

r clients will not open their thea- 
s on Sunday. However, if this is not 

e, we will decide after this Sunday 
at our future course of action will 

It all depends on the manner in 
ich the 'blue laws' are enforced 

IJnder the blue laws," Ward point- 
out, "a man who operates a busi- 
s on the Sabbath would be subject 
fine of up to $500, and each of his 
ployes would be subject to fine of 

k Repeal 

(Continued from page 1 ) 
gene Haley, representing the thea- 
owners, asked the city to repeal 
ordinance which he termed 
ther far-fetched and discrlmina- 
y," and leave the matter up to 

'he theatres presented petitions to 
council signed by 2,100 persons, 
lying to questions by Mayor 
les M. Cathcart, Haley said that 
vies would be shown at 2, 4 and 
M. on Sundays if the city ordi- 
ice were repealed. 
Meanwhile, three drive-in theatres 
side the city have been opened 
the past two Sundays. The op- 
tors are facing charges of "blue 

istin Named 

(Continued from page 1 ) 
company's vice-president in 
rge of the studio. In addition to 
new duties, Justin will continue 
resident counsel and head of the 
lio legal department, a post he has 
i since 1946. 

ustin joined the Paramount New 
k home office staff in 1930 and 
isferred to the Coast in 1935. He 
ceeded Karp as resident counsel 
5n the latter became executive 
stant to Y. Frank Freeman, who 
gned recently. 

'rior to joining Paramount, Justin 
associated with the legal firm of 
Hips and Nizer. 

fve for 55th St, 

rrangements have been made for 
showing of four French films at 
55th St. Playhouse here to follow 
current booking, "Grisbi," which 
Iso French. The upcoming pictures, 
from United Motion Picture Or- 
ization are "Le Beau Serge," 
ung Girls Beware," "Sans Famille" 
"Speaking of Murder." 

useunt' Strong in D.C, 

iorrors of the Black Museum" is 
)rted by American International 
ures to have grossed $11,500 at 
drive-ins and three conventional 
tres in Washington, D. C, ex- 
ling by $5,000 the company s 
'ious highest grosser. 

Fryman and Ziv Sign 
For Three TV Series 

From THE DAILY Bureau 

HOLLYWOOD, July 16. - Fred 
DofF, president of Fryman Enter- 
prises, has concluded a deal with 
Ziv Television Programs to produce 
three series in partnership with Ziv. 

The first series, "The Mickey 
Rooney Show," will star Rooney, 
Fryman's major stockholder. The 
pilot, scripted by Hal Biller and Aus- 
tin Kalisch, will roll Nov. 15. 

The same writers are scripting 
"The Lariat Kid," a "teen-age west- 
ern." DofF will produce "The Mickey 
Rooney Show" and serve as execu- 
tive producer of "Lariat." 

The third Fryman will make for 
Ziv is still in the discussion stage. 

'Tarzan,' Film and Star, 
Set Jacksonville Mark 

Reports received at Paramount 
headquarters here state that "Tar- 
zan's Greatest Adventure" has given 
the Town and Country Theatre, 
Jacksonville, the biggest single-day 
gross in the history of the house, 
$2,143. It was registered opening day, 
Tuesday, when Gordon Scott, who 
plays the title role in the Paramount 
adventure drama based on the Edgar 
Rice Burroughs writings, visited the 

Business has been exceptionally 
strong at the theatre ever since the 
opening, it was stated. 

MPPC Gives $557,587 
To 21 Coast Charities 

From THE DAILY Bureau 

HOLLYWOOD, July 16. - The 
Motion Picture Permanent Charities 
split up $557,587 among 21 Los An- 
geles charitable organizations yester- 
day in the first of two disbursements 
of funds raised in the film industry's 
1959 federated campaign. 

Huston to Produce 

(Continued from page 1) 
Would Be King," to be filmed next 
year for Universal release on location 
in India. 

The Huston production will be one 
of the most important properties to 
be made for Universal next year, ac- 
cording to Edward Muhl, U-I vice- 
president in charge of production, 
who made the announcement. 

Television T^datj 

'The Thin Man' Who's Where 

( Continued from page 1 ) 
TV sales efi^ort on its feature films and 
short subject packages. He will con- 
tinue to supervise sales in this field 
as well as concentrate on M-G-M- 
TVs expansion into syndicated sales. 

Harper said the prime purpose of 
the two day meetings was to formu- 
late over-all syndication sales plans 
and policies with special emphasis on 
M-G-M-TV's first offering, "The Thin 
Man." Shupert declared that "in set- 
ting up a syndication sales depart- 
ment, M-G-M-TV has every intention 
of becoming a leading competitor in 
this field." 

In addition to Shupert and Harper, 
those addressing the M-G-M-TV syn- 
dication sales meeting were Jason Ra- 
binovitz, director of business affairs; 
Sol Schreiber, operations manager; 
John B. Burns, director of national 
sales; Bill Gibbs, director of the com- 
tnercial and industrial film division; 
Monroe Mendelsohn, promotion man- 
ager, and Al Cohan, of the M-G-M 
publicity department. 

"Brodkin, Houseman, 
Coe to 'Playhouse 90' 

■ Fred Coe, Herbert Brodkin and 
John Houseman have been signed by 
the CBS Television Network to pro- 
duce six "Playhouse 90" dramas 
apiece during the 19.59-60 season. The 
premiere offering of the series' fourth 
season, Thursday, Oct. 1, will be pro- 
duced by Peter Kortner. 

The series of 90-minute dramas is 
completely sponsored for the coming 
season. "Playhouse 90" will be pre- 
sented by the American Gas Associa- 
tion, Allstate Insurance and Camel 
Cigarettes. The program will be seen 
on alternate Thursdays with the series 
of Revlon specials. 

Budweiser Renews NTA 
'U.S. Marshal' Series 

Annheuser-Busch, brewers of Bud- 
weiser Beer, this week renewed for 
a second year sponsorship of National 
Telefilm Associates' "U.S. Marshal," 
TV film series starring John Bromfield. 
Present plans call for a considerable 
expansion in the total market list for 
the series, which opened in 93 situa- 
tions in September, 1958. 

Filming of the second series of 39 
half hour programs will start at the 
Desilu Studios in Hollywood early in 
August. Desilu produces the series in 
association with NTA. 

Julian Goodman has been named 
director of news and public affairs, 
effective immediately, it was an- 
nounced by William R. McAndrew, 
vice-president, NBC News. An NBC 
newsman for 14 years and most re- 
cendy manager of news for NBC in 
Washington, Goodman will be as- 
signed to New York in his new posi- 
tion. He will be succeeded in Wash- 
ington by Elmer W. Lower. 


James H. Geer has been named 
controller of the CBS Television Net- 
work. He comes to his new post from 
AGF Industries, where he had been 
assistant comptroller since June, 1957. 

Herbert W. Hobler, formerly vice- 
president in charge of sales for Tele- 
PrompTer Corp. and for the past 
year a sales management consultant, 
has joined Videotape Productions of 
New York as director of sales develop- 
ment, it was announced by John B. 
Lanigan, vice-president and general 
manager of the company. 


The appointment of Albert Feld- 

man as assistant director of an ex- 
panded radio-TV department was an- 
nounced by Ruder & Finn, New York 
public relations firm. In his new 
post, Feldman will assist Mildred 
Vigderhouse, radio-TV director. 

Walter Cronkite, CBS news com- 
mentator and host, was elected pres- 
ident of the National Academy of 
Television Arts and Sciences in a 
cross-country telephone meeting of 
the organization's national trustees. 
Frederick DeCordova was elected ex- 
ecutive vice-president; David Suss- 
kind, vice-president (New York); Arn- 
old Wilkes, vice-president (Balti- 
more); Irv Kupcinet, vice-president 
(Chicago) and John Secondari, vice- 
president (Washington). 

Explosion at Desilu 

HOLLYWOOD, July 16.-Damage 
caused by a flash explosion and fire 
in an underground film storage vault 
at Desilu's Culver City studios today 
is estimated at $1,500. Films which 
had been left in storage belonged to 
RKO and consisted mainly of stock 


They said: This guy starts 
where Capone left off!" 

RTES Outing July 30 

The Radio & Television Executives 

Society will hold its first annual outing means "THE 

Thursday, July 30, at the Pelham BIG OPERATOR 

Country Club, Pelham, N.Y. Reserva- 
tion^ are $9 per person, including An Alber. Zugsnn,.h Production. 


In association with Fryman Enterprises. From M-G-M. 


Motion Picture Daily 

Friday, July 17, 



blue denim" 

Soviet Films 

{Continued from page 1) 
special committee. Not every mem- 
ber, and they include John P. Byrne, 
Alex Harrison, James R. Velde, James 
E. Perkins and Bernard E. Zeeman, 
has seen all five pictures, however, it 
was pointed out. 

It is reported that Harrison, now 
in California, saw all five pictures 
before his departure. Velde, on the 
other hand, has been forced to miss 
some screenings because of illness. 
A further obstacle to full committee 
screenings has reportedly been the 
absence of dubbing or sub-titling on 
some films. This, of course, calls for 
the attendance of an interpreter at 
such screenings. 

Will Meet After Screenings 

Following completion of the screen- 
ings, the committee will meet to work 
out details of handling the films. The 
pictures and their U.S. distributors 
are: "The Cranes Are Flying," War- 
ner Bros.; "Swan Lake," Columbia; 
"The Idiot," 20th Century-Fox; "Cir- 
cus Artists," Paramount; "Othello," 
Universal; "Don Quixote," MGM; 
and "Quiet Flows the Don," United 
Artists. The MPEA committee is ex- 
pected to set a date for the premiere 
of the first picture, "The Cranes Are 
Flying," for sometime in September 
in Washington. 

Montgomery Urges Quality 


lie but to the industry in general," 
Montgomery continues. 

Montgomery, whose company 
rented space at MGM to make "The 
Gallant Hours," is hopeful of deliver- 
ing the film for United Artists re- 
lease by October 31, to be shown to 
Admiral Halsey (portrayed by Cag- 
ney) on the occasion of Admiral Hal- 
sey 's birthday. 

Sees 'Emotional Experience' 

"Going to the movies is an emo- 
motional experience, not an intellec- 
tual experience. Entertainment is the 
first law of survival for motion pic- 
tures. Films that set out primarily to 
educate or sell a message generally 
fail to attract the masses interested 
in paying for 'escape'," Montgomery 
added. He takes issue also with film- 
makers who stretch their films into 
three hours or longer to tell a story 
that can be told in much less time to 
the advantage of both exhibitor and 

Returning to films after a long pe- 
riod devoted to television, in which 
he claims there are too many bar- 
riers in the way of entertainment. 

from page 1 ) 
with networks, agencies and sponsors 
getting more rugged, Montgomery 
takes a stand for pay-TV, believing 
that it is deserving of a fair trial, and 
claiming that the public unwittingly 
pays for "free TV" through the pur- 
chase of the sponsor's products. 

During Montgomery's long period 
away from Hollywood production, he 
was one of the leading figures in tele- 

Will Present Broadway Play 

Engaged in a search for at least 
three properties which the Mont- 
gomery-Cagney Productions unit 
plans to make over the next four 
years, Montgomery says he favors a 
particular story (unnamed) which he 
would present as a play on Broadway 
before bringing it to the screen. 

In a further comment, the pro- 
ducer-director, who would not be 
averse to getting into grease paint 
again for a suitable role, says that 
any violation of good taste in the 
making of motion pictures is a re- 
sponsibility of the producer, that this 
should be regarded as an unwritten 
clause in the Production Code. 

Atlanta WOMPI Names 
Committee Chairmen 

Special to THE DAILY 

ATLANTA, July 16. - Mrs. Jean 
Mullis, newly elected president of the 
local chapter. Women of the Motion 
Picture Industry, has set up the fol- 
lowing committee chairmen. 

Program, Mrs. Opal Tate; pub- 
licity, Miss Hilda Knight; member- 
ship, Mrs. Neil Middleton; social, 
Mrs. Charlene Jones; extension, Mrs. 
Johnny Barnes; service, Mrs. Juanita 
Elwell; by-laws, Mrs. Jackie Coward; 
finance, Mrs. Helene Spears; bulletin, 
Marcelle Davis; historian, Mrs. Betty 
Rook; parliamentarian, Mrs. Stella 
Poulnot; public relations, Mrs. Louise 
Bramblett; sunshine, Mrs. Lois New; 
telephone, Dottie Southland; toast- 
mistress, Mrs. Christian Gilliam, and 
gifts, Mrs. Tillie Shapiro. 

Name WOMPI Chairmen 

DENVER, July 16. - The Denver 
chapter of Women of the Motion Pic- 
ture Industry has named the follow- 
ing committee chairmen for the com- 
ing year: program, Pat Hill; member- 
ship, Joan Wallace; social, Irene Ca- 
nino; publicity, Paulene Hall; finance, 
Virginia McNeil; by-laws, Edith Mus- 
grave; service, Ann Miller; extension, 
Tony Dyksterhuis; historian, Dorothy 
Orino; bulletin, Monica Farrell and 
Bernice Gilmore. 

'Mysterians' Proving 
Top Box Office Draw 

"The Mysterians" is proving to be 
one of the top box-office attractions 
of the summer, according to reports 
now being compiled in the MGM 
home office. On the heels of its gross 
of over $500,000 in 96 New York area 
theatres, the science-fiction thriller 
has started its second wave of satura- 
tion bookings in the metropolitan 

Important exploitation and televi- 
sion campaigns are major factors in 
the success of "The Mysterians," it 
was pointed out. Throughout the 
summer. Jack Byrne, MGM vice-pres- 
ident and general sales manager, and 
his staff will be setting saturation 
campaigns wherever possible. 

'Hofe' Sets Record 

United Artists' "A Hole in the 
Head" set an opening day record 
Wednesday for a non-holiday week- 
day with a first day gross of $13,808 
at Loews State Theatre here, it was 
announced by William J. Heineman, 
vice-president in charge of distribu- 

Jazz Combo for ^Beach" 

An all-star jazz combo has been 
formed to record major portions of 
the sound track score for Stanley 
Kramer's "On The Beach." The 
combo includes Bob Bain on guitar, 
Gus Bivona on clarinet, Pete Candoli 
on the trumpet, Benny Carter on tenor 
sax, Shelley Manne on percussion. Red 
Mitchel on bass and Johnny Williams 
on the piano. The balance of the 
score for the United Artists release 
will be recorded by a 75 piece sym- 
phony orchestra being formed in 

*jBigr' Bows Aug, 4 

"The Big Fisherman," a Rowland 
V. Lee production in Panavision-70, 
will have its world premiere on the 
evening of August 4 at the Rivoli 
Theatre here. The Buena Vista release 
will open the next day on a reserved 
seat, 10 performances a week basis. 


Steve Banovich, associated 
the Roxy Theatre here for the 
18 years, most recently as s[ 
assistant to the vice-president, 
been named house manager ol 
theatre, succeeding William ^: 
who resigned recently to accep 
other managerial post. 


Paul Levinson has been appo 
legal counsel of Independent M 
Picture Producers Association, T 
wood. He will work closely wit! 
ward Finney, president, on ind 


Marvin Borowsky, screen w 
has been named chairman of the 
tion Picture Relief Fund for tht 
suing year. He succeeds W 
Tuchock, who had served in the 
for the past two years. 


Andre Baruch, announcer, 
been signed by American Int(! 
tional Pictures to narrate the p 
gue and handle the annour 
chores for the special trailers td 
prepared for "Sign of the Gladi: 
He also will record radio and 


Montgomery Clift, now in Lonj 
will receive there today the Crj 
Star of the French Academy of 
tion Pictures as "best foreign ; 
of the year" for his performanci 
the American soldier in "The Y 
Lions" last year. 


Francis A. Bateman has been na 
by Inter-Continent Releasing Or 
ization to supervise sales in the 
ritories of Los Angeles, San F 
Cisco, Portland, Seattle, Salt I, 
City and Denver. 


Sylvester Frydell is the new r 

ager of Fabian's Saratoga Dri 
Theatre, Latham, N. Y. William 
rison has been named assistant n 
ager of the operation. 

'Train' Opens July 2 

"Last Train from Gun Hill, ' 1 
mount western drama, will 
Wednesday, July 29, at the Ca] 
Theatre on Broadway, following 
current engagement of "The 




Mickey Rooney's Greatest Role. An Albert Zugsmit 
In association with Fryman Enterprises. From 



L. 86, NO. 13 

NEW YORK, U.S.A., MONDAY, JULY 20, 1959 


7' Martin Reports 

U' Planned 
lelease Policy 

'O Continue 

flife,' 'Petticoat' to Get 
me Extensive Treatment 

JHICAGO, July 19.-The policy of 
med release that worked out so 
il for Universal's "Imitation of 
Life" and "This 
Earth Is Mine," 
will be used 
in the forth- 
coming release 
o f "Pillow 
Talk" and "Op- 
eration Petti- 
coat," Henry H. 
Martin, Uni- 
versal general 
sales manager 
told sales ex- 
ecutives at the 
concluding ses- 
s of their three-day sales execu- 
(Continued on page 6) 

lenry Martin 

rf. Rogers' Drive 
Surpass Last Year 

' Special to THE DAILY 

[TTSBURGH, July 19. - The 
;burgh area will definitely go far 
id of last year's excellent collec- 
total in the Will Rogers' Mem- 
'^1 Hospital Drive, distributor chair- 
i Eugen Jacobs, reported at an or- 
Izational meeting attended by all 
ich managers and salesmen. Also 
( Continued on page 2 ) 

eeman Feels Industry 
Jould Answer Legion 

From THE DAILY Bureau 

OLLYWOOD, July 19. - Al- 
gh no comment or statement 
m on the part of the Motion Pic- 
Producers Association could be 
red, following its reported meet- 
last Friday in connection with re- 
attack on the Academy of Mo- 
Picture Arts and Sciences by the 
(Continued on page 7) 

£V/S/ON TODAY-page 7 

Compo Urges Strong Fight 
Vs. Penn. Censorship Bill 

Exhibitors in Pennsylvania were warned at the weekend that they face the 
"constant danger" of having to close their theatres for long periods if Senate 
Bill No. 373, a censorship measure, becomes law. 

The warning came from the Council 

2rtA Russian film 
Another Travelogue 

"The Enchanted Mirror," the 
Soviet Union's second production in 
its big, three-panel Kinopanorama 
process and which opens a limited en- 
gagement at the Mayfair Theatre here 
tomorrow, is another handsomely pho- 
tographed but haphazardly edited 
travelogue of modern Russia and her 
ally. Red China. The film, which was 
previewed for the trade press Friday, 
attempts to inject some continuity into 
wide-ranging scenes by using short, 
animated cartoon sequences, based on 
old fairy tales, to introduce the vari- 
ous segments. 

The most effective of these, based 
on a Chinese legend about a farmer 
( Continued on page 2 ) 

Deny Gov't. Motion in 
TV Block-Booking Suit 

New York Federal Judge Archie 
O. Dawson on Friday denied a motion 
by the U.S. Government in its anti- 
trust suit charging the block-booking 
of films to television against Loew's, 
Inc., C & C Super Corp., Screen Gems, 
Associated Artists' Productions, Unit- 
ed Artists, and National Telefilm As- 
sociates. The motion denied was a 
move for a pre-trial order to limit and 
( Continued on page 7 ) 

of Motion Picture Organizations which 
has drawn up a ten-point indictment of 
the bill and the effects it will have on 
the industry in Pennsylvania. The cen- 
sorship measure has already passed 
the Senate and is now in the House. 

"Since there is a strong possibility 
that this bill may be passed," Compo 
said, "we are trying to do everything 
possible to arouse all elements of the 
picture industry in Pennsylvania to the 
(Continued on page 8) 

IVesf German Business 
Is Reported 'Very Good' 

Special to THE DAILY 

BOONTON, N. J., July 19. - Busi- 
ness is very good and booming in all 
of the first-run West German thea- 
tres, according to Edward Lachman, 
president of Carbons, Inc. here, who 
recently returned from the world 
conference on arc light carbons in 
(Continued on pege 3) 

Big Foreign Language 
Promotion for 'Lovers' 

"Holiday for Lovers," 20th Century- 
Fox film with a South American back- 
ground, will be the recipient of the 
most extensive foreign language radio 
and newspaper promotion in the com- 
pany's history, beginning this week. 
Plans for the exploitation were re- 
( Continued on page 7 ) 

Wisconsin-Michigan B-B Campaign 
Opened by Marcus; Committees Set 

Special to THE DAILY 

MILWAUKEE, July 19.— A business building campaign for Wisconsin and 
upper Michigan in lieu of the defunct national effort was launched at a 
meeting held here Friday at the Schroeder Hotel, under the direction of ex- 
hibitor leader Ben Marcus. 

Marcus urged a concerted selling 
approach on specific pictures, rather 
than an institutional campaign. "Each 
week, we should put a new twist on 
a different picture," he said. "We 
have not been properly selling our 
product. We have been very, very 

The average key downtown house 
in this region, Marcus declared, opens 

with big ads and drops to directory 
space after two days. He suggested 
greater use of television and radio 
selling, and pointed out that the 
Compo business-building records 
could be tied in with specific pic- 

"I have never wished to sound 
pessimistic, but the only way we have 
(Continued on page 2) 

Hurling Statement 

Charge SBA 
Theatre Loans 

Philip Harling 

Says Some Regional Units 
Turning Exhibitors Away 

The charge that some regional of- 
fices of the Small Business Adminis- 
tration are discouraging theatre own- 
ers from apply- 
ing for S.B.A. 
loans, was made 
at the weekend 
by Philip F. 
Harling, chair- 
man of the 
Small Business 
Committee of 
the Theatre 
Owners o f 

In a special 
message t o 
TOA members, 
Harling said 

that officials of some SBA Regional 
Offices are not aware that theatres— 
both indoor and drive-ins— are eligible 
for loans, and have turned away ap- 
plicants. He urged TOA members to 
obtain the help of his committee 
whenever they encountered such a 

This condition, he said, may be 
(Continued on pege 3) 

New Orleans Theatres 
Enjoy Business Boom 

Special to THE DAILY 

NEW ORLEANS, July 19. - Busi- 
ness is booming at theatres here and 
has been steadily reported as "excep- 
tional" since the start of the school 
vacation period. Pacing the current 
films is Paramount's "Don't Give Up 
the Ship," which gave the Saenger 
Theatre in the first week of its en- 
gagement the best week the house 
has had since 1956. 

Other pictures doing well are 
"Hercules," "Woman Obsessed," "The 
Horse Soldiers," "The Mysterians," 
"Count Your Blessings," "Ask Any 
Girl," "Some Came Running," and 
"The Diary of Anne Frank." 

Motion Picture Daily 

Monday, July 20, 


PAUL N. LAZARUS, Jr., vice-presi- 
dent of Columbia Pictures, returned 
to New York over the weekend from 


Taylor M. Mills director of the 
public relations-information depart- 
ment Motion Picture Association of 
America will return to New York 
today from a vacation spent at East 
Falmouth, Cape Cod. 


Samuel Goldwyn and Mrs. Gold- 
WYN will arrive in San Francisco to- 
day from Hollywood. 

Burton E. Robbins, National 
Screen Service vice-president in 
charge of sales, will leave New York 
today for Chicago, Denver, San Fran- 
cisco, Seattle and Los Angeles. He will 
also visit the NSS studios in Holly- 


Bernard M. Kamber, Hecht-Hill- 
Lancaster advertising-publicity chief, 
has returned to New York from Holly- 


Jesse Chinich, Buena Vista West- 
ern division manager, will leave here 
tomorrow for San Francisco and Hol- 


William Goetz left here Friday 
via B.O.A.C. for London. 


William E. Harder, studio man- 
ager for Fred E. Niles Productions, 
Chicago, was married at St. Vincent's 
Church there on Saturday to Frances 
Metelko, formerly secretary to Fred 


Susan Hayward will arrive in New 
York today from Holllywood. She is 
enroute to Paris and Taormina, Italy. 

Tom Lucy, of Exhibitor Service 
Co., Atlanta, is recuperating at his 
home following surgery. 


Increase your Concession 
Sales to an all-time high 
with 4 Brand-New Full-Color 
Animated and Narrated 




Pittsburgh Rogers^ Drive 

( Continued 

attending were Harry Hendel, B. W. 
Steerman, Ray Ayrey, John J. Maloney, 
Gabe Rubin, C. C. Kellenberg and 
James Hendel. 

Exhibitor chairman Ernie Steam 
pledged "We are out to get 100 per 
cent cooperation— with an audience 
collection in each and every conven- 
tional and drive-in theatre in the ex- 
change area. Furthermore, in each 
situation, collections will be timed to 
coincide with that situation's top at- 
traction for the summer." 

Jacobs congratulated the Stanley 
Warner organization on having al- 
ready turned in $3,500 collected from 
only two downtown Pittsburgh thea- 
tres, in one of which collections are 
still going on. 

Seeks Help of Local Groups 

Bert Steam and Lou Hanna re- 
ported they are busy organizing an 
all-out effort by all theatres and drive- 
ins handled by their Co-Operative 
Theatre Service. 

"The 'Pittsburgh formula' so suc- 
cessful last year, will again be in op- 
eration here this year," said co-distri- 
butor chairman Nat Rosen. Kellenberg 
stressed the importance of obtaining 
the aid of volunteer firemen, police, 
service clubs or other local volunteer 
groups to aid in making effective au- 
dience collections. 

National Exhibitor chairman, M. A. 
Silver, reported on the number of 

from page 1 ) 

theatres throughout the nation that 
are pledged to make collections— and 
advised the workers that the Pitts- 
burgh results of last year were an 
inspiration to Will Rogers forces 
everywhere in the country. 

Flexibility is a keynote of Pitts- 
burgh Will Rogers Drive plans, per- 
mitting each situation to time their 
collections to take place when they 
are playing a top attraction. Collec- 
tions are being held throughout the 
length of the engagement in each 
case, from one week to six or more. 

Greater Job This Year 

The meeting was an enthusiastic 
one, bringing out that every exchange 
employee is pledged as an active 
worker, aiding either in obtaining 
pledges, or in supervising collections. 
Along with pledges from theatre own- 
ers, Will Rogers workers are striving 
to obtain at the same time, definite 
collection date commitments. 

Stress was laid on the necessity 
of dedicated organization, supervision 
and follow-through. Conclusion of 
the meeting was that Pittsburgh will 
do an even greater job this year for 
the Combined Drive for the Will 
Rogers Memorial Hospital and Re- 
search Laboratories. 

Silver added that the Pittsburgh 
committee will observe the 10th An- 
niversary Slogan "A Christmas Salute 
membership card in every pocket." 

2nd Russian Film 

( Cont'.nued from page 1 ) 

who attempted to move a mountain, 
introduces a propaganda-loaded, but 
still interesting, segment on Red 
China's monumental efforts to catch 
up to Russia and the western world in 
agriculture and industry. The anima- 
tion is technically good but somewhat 
old-fashioned in style. 

Like "Wide Is My Country," the 
Kinopanorama program now conclud- 
ing a three-week run at the Mayfair, 
"The Enchanted Mirror" has as its 
best moments views of the Soviet 
Union's countryside, spiced with short 
segments featuring the Bolshoi Ballet, 
folk dancers and singers. The most 
spectacular sequence is a wild ride in 
a "troika" through a snowy Siberian 
landscape. This is the climax of the 
first half of the program. An unexcit- 
ing visit to the Brussels World's Fair, 
with much time devoted to Russia's 
technological exhibits and aspirations, 
climaxes the second half. 

The Sovexportfilm release is pre- 
sented by the Ministry of Culture of 
the USSR and was produced by the 
Central Studio for Documentary 
Films, Moscow. It runs 90 minutes. 
The Sovocolor is excellent and the 
English narration quite adequate.— 

Wallis Re-Signs Nathan 
As Associate Producer 

From THE DAILY Bureau 

HOLLYWOOD, July 19.-Paul Na- 
than has been signed to a new five 
year contract by Hal Wallis, continu- 
ing as associate producer on all Wallis 
Productions. He has been with Wallis 
during the entire 15 years that the 
producer has had his own independent 
company, headquartering at Para- 

The new contract starts Jan. 1, 1960. 
His first assignment under it will be 
the screen version of Tennessee Wil- 
liams' "Summer and Smoke." 

Wallis is currently observing his 
15th anniversary as an independent 
producer with the release of "Don't 
Give Up the Ship" and "Last Train 
from Gun Hill" for Paramount. Na- 
than was associate producer on both. 

'Gigi' in Boston 

After an 18-week run at the Gary 
Theatre in Boston and highly suc- 
cessful 23-week run at the Beacon 
Hill, MGM's Academy Award winner, 
"Gigi," will open in 15 Boston area 
theatres Wednesday. The saturation 
booking is, in effect, the third run in 
Boston, but the first in neighborhood 

Education Boards 
Approve Paperbac 

From THE DAILY Bureau 

HOLLYWOOD, July 19-Sinc 
announced proposal of Bantam K 
Inc., to turn out special editio 
paperback books to be used as 
plemental aids in education, the 
lishing firm has received expre: 
of approval from several boar( 
education throughout the countr] 
cording to Oscar Dystel, presidi 

Dystel, who more than 30 year 
predicted the now widespread 
of motion pictures and radio in s 
classrooms, recently predicted 
paperback book fiction writtei 
pressly for student readers, v 
also become an accessory to tea( 
in schools. 

He proposed the publicatio 
stories which embodied as a pa 
the plot various elements of sul 
in school curricula, such as alg 
chemistry, trigonometry, social 
ences, etc. His proposal was bast; 
his belief that such stories, tume( 
by qualified writers who unders 
the teaching problems invo; 
would serve to awaken and stim 
the interest of students, makii 
easier for them to absorb basic 
ject matter. Dystel said he ha 
ceived letters from parents as 
as school boards expressing app 
of Bantam's proposed teachin 

Business Building 

{Continued from page 1) 
any future is to go out and sell," 
cus said. "You have to feed the 
or she's going to go dry. That is 
I have taken the time to work on 

The following exhibitor comm 
was selected to implement the 
paign: Gene Ling, chairman; E 
Mintz, Dean Fitzgerald, Al Fi' 
Marcus, Edward Johnson and 
Janecke. Jack Lorentz and Ar 
Rose are co-chairmen of the dist 
tion committee, which also 
prises Harry Olshan, Morrie Ai 
son, J. Kemptan, Ward Pennint 
Pat Halloran and M. Dudelson. 



Mickey Rooney's Greatest Role. An Albert Zugsmn 
In association with Fryman Enterprises. From 


MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Herbert V. F 
Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Vincent Canby, Eastern Editors. 1 
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Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Circle 7-!, 
Cable address: "Quigpubco. New York" Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Raymond Gallr.( 
Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a • 
as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as s;; 
class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copies. 

(nday, July 20, 1959 

Motion Picture Daily 



Cash Dividends Up 
1% for Six Months 

From THE DAILY Bureau 

VASHINGTON, July 19. - 
V reported cash dividends of mo- 
I picture companies in the first 
months of 1959 were better than 
'per cent ahead of those for the 
' 1958 period, the Commerce De- 
':ment reported. 

'[ said payments reported for the 
, half of this year amounted to 
,331,000, compared with $11,195,- 
,for the like 1958 months. June 
""9 payments were down however, 
fiunting to $3,303,000 compared 
1 $3,325,000 for June of last year. 

^est Germany 

i ■ — 

1 {Continued from page 1) 

France, sponsored by Societe 
'ne hundred and eighty theatres 
h recently added to the West Ger- 
' lists by the return of the Saar 
' to Germany, Lachman said. Al- 
'igh French theatre supply dealers 
"fe grim over their loss of revenue, 
"I'r German counterparts were ex- 
^ely jubilant over the windfall of 
' customers. 

t latest count, there is a total of 
theatres in Western Germany, 
'iman said. 110 of these are first- 
theatres with over 1,000 seats and 
have from 400 to 700 seats, 
balance of theatres have less than 
seats or between 700 and 1,000 

'ichman pointed out that West 
jin now boasts 230 theatres; 
jikfort, 70 theatres; Hamburg, 140 
tres, and Munich, 120 theatres, 
the other hand, there are only 
state owned theatres showing 
on pictures in East Berlin, which 
ider Communist control, 
jj'jmerican films get about 35 per 
of the screen playing time in 
it Germany, Lachman said, 
it the same percentage as does 
home product. 


ole' Setting Records 
r Opening Days 

|nited Artists' "A Hole in the 
d" has set theatre and UA records 
an opening day in key engage- 
Its across the country, it was an- 
;ed at the weekend by William 
eineman, vice-president in charge 

iCineman reported that the UA re- 
! has established a new house rec- 

jof $6,149 in its opening day at 
Roxy Theatre, Atlantic City. Other 
tions reporting record-setting first 
returns include: the Goldman, 
idelphia, $7,847; the Grand, At- 

!i, $3,757; the Towne, Baltimore, 
53; the Teck, Buffalo, $2,023; the 
nan, Cleveland, $2,646; the Pal- 
Indianapolis, $2,004; Midland, 
ias City, $2,353; Loew's State, 
oik, $1,653; Loew's Richmond, 
77; and Valentine, Toledo, $1,416. 

Paperback-Film Tie-ins Develop 
Into Big Promotions in Britain 


LONDON, July 16 (By Air Mail).— Publication of the paperback edition of 
"The Nun's Story" to coincide with the film's release here next October 
climaxes a period of stimulating book-film promotions by Britain's Pan Books. 
Twenty-one Pan paperbacks of filmed 

stores with sales approaching five mil- 
lion have been published in recent 

The full Pan treatment is given 
each book-film tie-up— illustrated cov- 
ers, showcards, streamers, silhouette 
cards and wide distribution to de- 
partmental stores, railway stations, 
news agents, book stores. 

'Anne Frank' Promotion 

For the opening in London of "The 
Diary of Anne Frank," Pan put into 
motion the biggest film tie-up of 
British paperback publishing. A re- 
ception was held by Pan for Millie 
Perkins, star of "Anne Frank," to 
meet book critics, book buyers and 
store managers. 2,000 showcards were 
distributed blow-ups of Anne and her 
D._.ry made available through ex- 
hibitors for store tie-ups and 100,000 
inserts about the film were sent out 

in new publications issued by Pan. 

Pan has another eight paperback 
film tie-ups for 1959. They include 
UA's "The Horse Soldiers," Colum- 
bia's "The Last Angry Man," MGM's 
"Naked Maja" and "Ben-Hur." A 
further forty-five are scheduled for 
publication. Recently acquired Pan 
paperback rights of best-sellers in- 
clude: Columbia's "Mountain Road" 
by Theodore White, Universal Inter- 
national's "Elephant Hill" by Robin 
White and Allied Artists "The Lost 

Timed to General Release 

Says Harry Pease, Twentieth Cen- 
tury-Fox exploitation manager in 
London: "If timed with a film's gen- 
eral release book-film tie-ups are 
valuable advance promotion for 
paperback editions get to the people 
who go to the pictures." 

Disney 'Beauty' Starts 
European Run July 29 

From THE DAILY Bureau 

LONDON, July 19.-Walt Disney's 
"Sleeping Beauty" has been sched- 
uled for its premiere European en- 
gagement at the Astoria Theatre here 
starting July 29. It will be shown in 
Technirama-70 with six-channel 
stereophonic sound. 

An indefinite run is slated for Lon- 
don and the film will be released to 
the provinces as speedily as possible. 
It will open long-term engagements 
in nine selected key cities throughout 
Britain within two weeks following 
its gala premiere here. 

Glen Alden Donates 
Fellowships to School 

A group of fellowships for foreign 
students donated by the Glen Alden 
Corporation, has been announced by 
the New School For Social Research 
in New York. Glen Alden rs the par- 
ent company of RKO Theatres. 

The fellowships, announced by Dr. 
Hans Simons, president of the New 
School, will be known as the Albert 
A. List Fellowships. List is board 
chairman and president of the Glen 
Alden Corporation. Five foreign 
students will receive the educational 
grants for study beginning this fall. 

Permafilm Franchisers 

Permafilm, Inc., and Permafilm of 
California, Inc., have announced the 
signing here of franchised contracts 
with Movielab Flm Laboratories, Inc., 
and Movielab Color Corporation, both 
of New York, and Arizona Color Film 
Laboratory, the new processing labo- 
ratory in Phoenix, Ariz. This brings 
the total number of Permafilm fran- 
chisers to 27 in the United States and 
15 foreign countries. 

Illinois Allied Slates 
Annual Meeting July 29 

Special to THE DAILY 

CHICAGO, July 19.-The board of 
directors of Allied Theatres of Illinois 
has fixed July 29 for holding the or- 
ganization's 29th annual meeting and 
election of officers and directors. This 
will be in the form of a luncheon at 
the Sheraton-Blackstone Hotel here. 

The Illinois Allied board also en- 
dorsed theatre-audience collections for 
LaRabida Jackson Park Sanitarium 
the week of Aug. 14, which is spon- 
sored annually by the Variety Club of 

,000,000 Budget Is 
Slated for 'Alamo' 

From THE DAILY Bureau 

HOLLYWOOD, July 19.-An $8,- 
000,000 budget has been set for the 
Batjac Production, "The Alamo," it 
was announced here at the weekend. 
Richard Widmark and John Wayne 
will co-star in the film, which Wayne 
will also direct. Release will be 
through United Artists. 

Shooting has been scheduled to 
start in September in Texas on a 
100-acre set now in the process of 

Hyman Will Discuss New 
Product, Current Trend 

New developments in current busi- 
ness and future product will be dis- 
cussed by Edward L. Hyman, vice- 
president of American Broadcasting- 
Paramount Theatres, at a luncheon 
for the trade press on Wednesday at 
the circuit's headquarters here. 

^Scapegoaf to Guild 

MGM's "The Scapegoat" will be 
the next attraction at the Guild Thea- 
tre here. 

'Subliminal' Trailer 
Used for 'Anatomy' 

Special to THE DAILY 

RICHMOND, Va., July 19. - A 
form of "subliminal" advertising 
utilizing the detached-body logo of 
Otto Preminger's "Anatomy of a 
Murder" will be introduced here four 
weeks in advance of the film's play- 
dates at the Byrd and State Theatres. 
Four trailers, approximately three to 
five seconds in length, have been 
prepared by Filmack for insertion in 
the newsreels at each theatre. 

"We are hoping that people will 
catch this short flash of this symbol 
and the title and that it will firmly 
implant it in their memory," said Sam 
Bendheim III, operator of the thea- 
tres. Film is slated to open in both 
houses on Aug. 22. 

Charge SBA 

{Continued from page 1) 
one of the reasons for the small num- 
ber of theatre applications being pro- 
cessed by the SBA, since loan cover- 
age was extended to four-wall 
theatres about four years ago, and en- 
larged a year and a half ago to in- 
clude drive-ins. His committee was 
instrumental in getting the SBA to 
change its regulations which previous- 
ly barred loans to any segment of the 
entertainment industry. 

In his message to TOA members, 
Harhng declared: 

"Despite all the publicity and bal- 
lyhoo which resulted when the SBA 
changed its policies on two separate 
occasions to permit theatre owners to 
file applications for loans, most of 
the regional SBA office personnel are 
still in the dark when a theatre ap- 
plicant makes a request. 

"It has come to my attention that 
many of our members applying for 
loans have been told that they were 
not qualified to apply because they 
were 'part of the entertainment in- 
dustry'. Every TOA member, as well 
as other exhibitors, knows that this 
is not so. But the Administration in 
Washington appears to be following 
the principle of 'Macy not telling 
Gimbel.' Perhaps some of the region- 
al office personnel do not read their 
mail or directives, because if they 
did, they would know that the SBA 
now covers theatres. 

Urges Regional Check 

"I urge every theatre owner ap- 
plying for a loan and meeting this 
situation, insist that the staff at the 
regional office check its directives. 

"There have been other instances 
where theatre owners, after convinc- 
ing regional office personnel that 
theatres are eligible, have had ex- 
treme difficulty obtaining application 
forms. This is a courtesy to which 
they, as taxpayers, are entitled, re- 
gardless of whether or not they are 
qualified to have a loan processed. 

"I urge any TOA member who 
meets such conditions to turn to me 
and my committee for assistance." 


Republic Studio has spent millions of dollars in making it the 

largest and best equipped rental television studio in the world. 


Republic Studio operation has the highest standard of efficiency, 

economy and quality . . . combined with 
a skilled organization having had many years of experience. 


Producers are invited to visit am 

and to confer with Jalii 

I»pect Republic Studio, 

|Baker regarding requirements. 

Motion Picture Dail\ 

Monday, July 20, 

• • • FEATURE REVIEWS • • • 

Have Rocket. Will Travel The Virtuous Bigamist Reform School Girl 

Release Folic 


After knocking around the industry 
for more than two decades, during 
which their fortunes rose and fell and 
rose again, particularly in the field of 
comedy shorts, the Three Stooges are 
now finally the stars of a feature- 
length film. Considering their current 
and immense popularity resulting 
from the telecasting of their old com- 
edies, "Have Rocket, Will Travel" 
would seem to have an eager audience 
awaiting it. Here are 76 minutes of 
wild, unadulterated "Stooge" farce, 
completely and totally witless, and 
often appealing for that very reason. 

The screenplay by Raphael Hayes 
casts Moe, Larry and Curley as jani- 
tors in a space rocket installation. 
Jerome Cowan is the bumbhng, ill- 
tempered boss of the base and pretty 
Anna Lisa and Bob Colbert are, re- 
spectively, a dedicated scientist and a 
love-sick psychologist who are work- 
ing on the space project. When it 
looks as if Miss Lisa is going to be 
fired because she can't find a fuel 
strong enough to get the rocket to 
Venus, the Stooges set to work to help 
her. They do and inadvertently be- 
come the first men to hit another 
planet and return to earth to tell about 

Their misadventures on earth are 
topped only by their crazy encounters 
on Venus, where they run into a talk- 
ing unicorn and an evil robot who un- 
wisely uses the Stooges as models for 
some new robots. The gags, mostly of 
the head-knocking variety, come fast 
and furious and should deUght the 
small fry who find such things the liv- 
ing end in high good humor. 

Producer Harry Romm has given 
the film a sohd physical production 
and David Lowell Rich has directed 
with a nice sense of cinematic chaos. 
Cood for exploitation is the bouncy 
title song which is sung by the Stooges 
in the course of the film. 
Running time 76 minutes. General 
audience classification. Release in 

Vincent Canby 

Heroes And Sinners 

Janus Films 

Hartford, Conn., July 19 
^ Europe's acclaimed Curt Jurgens 
("The Inn of the Sixth Happiness") 
is the principal player, and a most 
convincing one, in this Raymond Fre- 
mont production, directed by Yves 
Ciampi from a screenplay by the 
latter and J. L. Host. 

Essentially an adult melodrama, it 
concerns ex-fighter pilot Yves Mont- 
and, carrying a fabulous diamond 
cache, acquired by accident from a 
smuggling syndicate, into French 
Africa, a Negro-governed vastness. 
Montand checks into a hotel owned 
by Jean Servais, in the process taking 
romantic note of M. Servais' striking 

Kingsley International 

Hartford, Corm., July 19 
For some years now, the identifica- 
tion of that superlative Gallic mimic, 
Fernandel, with a foreign import, has 
meant welcome dollars at the domestic 
box offices and in the instance of "The 
Virtuous Bigamist," a Franco-Italian 
co-production (Cite Films of Paris 
and G. Amato of Rome), and released 
on these shores by Kingsley Interna- 
tional, the tradition is resolutely main- 

Jacques Bar has produced and Ma- 
rio Soldati has directed, from a screen- 
play by Aldo de Benedetti, Cesar Za- 
vattini and Piero Tellini, the latter 
threesome going back to an Italian ef- 
fort, "Four Steps in the Clouds," 
shown here about a decade ago. 

In essence, this concerns a little man 
of the world, a chap who willingly 
goes forth to aid and abet the other 
little men of the world, in the proc- 
ess of driving forcefully home the age- 
old argument that in humility there is 
indeed strength and comfort. In cer- 
tain U. S. quarters there may be some 
dissapointment when the redoubtable 
Fernandel doesn't cavort with con- 
stant alacrity, pouting, smiling, back- 
slapping, a la his umpteen other im- 
ports. But it must be recorded that 
herein he is seen as a mere traveling 
salesman, who boards a bus, the ve- 
hicle carrying him to an unexpected 
but titillating adventure. En route, 
of course, passes the string of human 
anecdotes, warm vignettes of contem- 
porary European life. 

By way of further explanation, the 
title alludes to the pivotal character's 
(Fernandel's) assuming the status of 
temporary husband of an unwed 
mother, a turn of events that regret- 
tably, but firmly, relegates "The Vir- 
tuous Bigamist" to adult viewing. 

The picture is in French with Eng- 
lish titles. 

Running time, 90 minutes. Adult 
classification. Release, in July. 

A. M. W 

wife, Maria Felix. Mile. Felix hasn't 
been exactly idle while living in the 
Dark Continent; she's been cooing in 
the cool, cool of evening with a well- 
heeled native. Once M. Montand ap- 
pears on the scene, she decides to 
chuck the situation and leave with 
that newcomer. 

At about this time, M. Jurgens, him- 
self an ex-fighter pilot (on the other 
side, of course, during the late con- 
flict), shows up, representing the 
smugghng syndicate. Matters are 
quickly resolved, M. Servais and 
Mile. Felix killed off in rapid succes- 
sion, and both Montand and Jurgens 
warily join forces for what is obvious- 
ly another plunge into illegal plunder. 

Dialogue is in French with English 

Running time, 101 minutes. Adult 
classification. Release, in July. 

A. M. W. 

American International 

Hartford, Conn., July 19 
American - International is gearing 
advertising and promotion effort to 
one ingredient, the presence in this 
youthfully spirited cast of Edd 
("Cookie") Byrnes, featured of late 
on the ABC-TV "77 Sunset Strip" 
series. This personable chap seems to 
be something that the females of the 
country's teen-age set are buying at 
the mometn and who's to argue when 
such substance is available in current 
product release? 

Primarily, "Reform School Girl," di- 
rected by Edward Bernds from his 
own screenplay, and produced by 
AIP's Samuel Z. Arkoff and Robert J. 
Gurney, has to do with one Gloria 
Castillo, out joy riding with her boy 
friend, Wayne Taylor and another 
couple, Byrnes and Luana Anders. 
Byrnes manages to ditch the others 
and takes Miss Castillo on a rather 
hectic journey in a stolen car, the up- 
shot of which finds an innocent pedes- 
trian hit. Castillo goes to reform 
school after refusing to testify out of 
fear for Byrnes' reprisal. 

A rather routine script development 
brings Byrnes to justice and Miss Cas- 
tillo goes free, much wiser and more 

Running time, 71 minutes. General 
classification. Release, in June. 

A. M. W. 

Grant Jury Trial in 
S.C. 'Blue Law' Case 

Special to THE DAILY 

Darhngton, S. C., July 19-Request 
of Boyd Bailey, manager of the Dar- 
lington Theater, for a jury trial on a 
charge he violated the state's "blue 
law" in opening his theatre on Sun- 
day, July 12, has been granted by 
Darlington City Recorder Herbert 
Hennig. Date for the jury trial will 
be set later by the Darlington city 
attorney and counsel for the Darling- 
ton Theatre, which is owned by Sam 
Irvin of Asheville, N. C. 

The Darlington Theatre case is one 
of four now pending in Darlington 
County. In Hartsville a few days ago 
Sheriff Grover Bryant, Jr., preferred 
charges against the operators of the 
Berry, Center, and South 501 Drive- 
In Theatres for having opened for 
the past two Sundays in defiance of 
the state "blue laws." 

'Magician' to Venice 

"The Magician," latest film written 
and directed by the Swedish director 
Ingmar Bergman, has been invited by 
the Venice Film Festival to be Swed- 
en's official entry. The picture had 
previously been chosen the outstand- 
ing film of the year by the Swedish 
Film Academy. "The Magician" will 
have its American premiere late this 
summer at the Fifth Avenue Play- 
house. It is a Svensk Filmindustri 
production and will be distributed in 
the United States by Janus Films. 

{Continued from page 1) 
tives conference held here on Fri 
Martin recalled that when the 
icy was first enunciated early 
year, he had stressed that an ex 
sive pre-selling campaign would 
cede the release of all these impor 
productions. He also said then 
the promotional activity on the 1 
level would be intensified with c 
successive early opening of the 
ture. Subsequent run engagement 
"Imitation of Life" are pro' 
"phenomenal" with extra down- 
line promotional support, he poii 

Campaign for 'Pillow Talk' 

Martin announced that "Pil 
Talk," the Arwin Production, 
have its world premiere early in 
tober. A heavy pre-selling camp;.,, 
similar to those accorded "Imitat i 
of Life" and "This Earth Is Mine 
already set, Martin said. 

"Operation Petticoat," the Grai.,. 
Production, will have a world jj- 
miere in Chicago early in Novemi:r 
followed by a series of key city pi;, 
release openings for Thanksgiving ; I 
a Christmas release from coast i 
coast. The same type of heavy pv 
selling and intensive local point- - 
sale promotional support will also |^ 
employed in the planned release 
this picture, Martin said. 

British Film Scheduled 

Martin also told the sales execi 
tives that the Rank Organizatio; 
"Sapphire" is scheduled for Amerio 
release in November by Univers 
the full length animated productii 
"The Snow Queen," is scheduled f 
December release and for Januai 
the Zugsmith-Doff Production "t' 
Private Lives of Adam and Evel 
These three releases will all receii 
important pre-selling and down-th 
line promotion, he said. He add- 
that "The Private Lives of Adam ai 
Eve," which has just gone into pr 
duction, is already receiving an ir 
pressive exploitation campaign on t] 
basis of cast selection and initial pr 
duction procedures. 

Turning to the Bryna Productic 
"Spartacus," Martin indicated th 
it will be ready for release early ne 
spring and looms as one of the i 
dustry's "all-time greats." 

Cites 'New Era at U-I' 
" 'Imitation of Life,' 'This Earth 
Mine,' 'Operation Petticoat,' 'Pillo' 
Talk,' and 'Spartacus,' all represei 
the new era at U-I," Martin declaref 
"The oldest company in the motid 
picture business has a new look. 
has re-designed its production pofit, 
from quantity releases to quality rd 
leases. It has established a policy c 
distribution and merchandising whicl 
is based on the premise that there! 
a great market for outstanding entei 
tainment and this kind of entertain 
ment, costly in production, big i ; 
cast and story values, deser\e;" 
planned release and long pre-scl" j 
These plans are now a matter of rec' f 
ord with Universal— these new pro 
ductions are now available and forth, 
coming from U-I," he concluded. 

vionday, July 20, 1959 

Motion Picture Daily 

fMP Program Sales 
lump 65% in Canada 

California National Productions had 
65 per cent increase in sales in 
;anada in the first six months of 1959 
ver the corresponding period last 
ear, Jake Keever, CNP vice-president 
nd general manager, announced. The 
ew half-year high was established 
Fremantle of Canada, Ltd., CNP 
j lies representatives. 
I Ralph Ellis, president of Fremantle, 
tttributed the latest gain to several 
i'lctors. Montreal and Toronto are two 
jf the most active television produc- 
Jon centers in the world— their com- 
I ined output third only to the Los 
I ngeles area and New York. Today 
lere are 55 Canadian television sta- 
ons, a total of 3,500,000 sets in use, 
id a growth rate that is still accel- 
ating. To meet the rising demand 
)r quality programming, Fremantle, 
iclusi\e distributor of CNP proper- 
es above the border, has augmented 
j s sales force and expanded its serv- 

[ New economies effected for dub- 
fng film from EngHsh into French 
uve opened additional outlets in 
:anada for American-made product, 
j NP's "Danger Is My Business" series 
fjas recently dubbed for telecast over 
•|e CBS French net\\ork. "Victory at 
P'^a" and "Gumby" now are being 
t'stributed in Canada in both French 
lid English versions. 

Lovers' Promotion 

(Cont'nued from page 1) 
■aled at the week-end with this week 
;,nnning the promotion in advance 

the Friday opening at the Para- 
aunt here. Similar campaigns are 
iderway in metropolitan areas 
roughout the country. 
In New York, a total of more than 
'0 announcements will cover the air- 
U.S this week over stations WLIB, 
HOM, W'POW, and WEVD. In ad- 
tion \\'OR-TV, which has a large 
lanish-speaking audience for several 
ograms, will have a special program 


in newspapers, an extensive and 
niprehensive campaign covering 
'anish language newspapers will find 
ecially designed ads in El Diario ( a 
ecial four-page insert will begin 
? campaign), Spanish TV Guide, 
ma- Americano, Anunciador, Todos, 
pana, and La Prensa. 
An extensive campaign in Negro 
w'spapers such as Afro-American, 
;w York Age, Pittsburgh Courier, 
'raid Neivs and Amsterdam News is 

. o imderway. 

iireeman Favors Reply 

(Cont'nued from page 11 
th district council of the American 
^gion, (embracing 59 posts in the 
s Angeles area), Y. Frank Free- 
^m, industry spokesman, told 
; moN Picture Daily late Friday 
' it he thought the motion picture 
lustry would have to answer 
,irges made by the legion "without 
due delay" before the legion's na- 
nal convention next month in 




PREXY Ollie Tre\z has upped Julius Bamathan to V.P. for Affiliated 
Stations at ABC-TV and Frederick Pierce has been named manager 
of Research for the network. Prior to joining ABC in 1954, Bamathan 
was Director of Media Research for Ken\on & Eckhardt. Pierce was 
formerly with Benjamin Harrow & Son and joined ABC in 1956. . . . 
(For deeds and misdeeds your reporter has been applauded, criticised, 
cited, warned, red-carpeted and ostracized— but a nice note from Al "Flat 
Top" Daly of the "Operation Leaky Arm" (special bloodmobile doing 
wonderful work in Jackson, Mich.) informs us that we've been "hung"— 
that is, our picture has been posted along with many other "Honorary 
Members" of that worthy cause. (Thanks Al.) . . . Les L. Persky, prexv 
of Product Services, is currently behind the Iron Curtain, negotiating 
with the Czechoslavakian Government for the American distribution 
rights to several Czech feature films which would be handled thru Perskv's 
film firm, Yorke Productions. . . . Add another NTawker who followed 
Horace Creeley's advice, went west to San Diego and KFSDoing a bang- 
up job as announcer-deejay. ... A note from our old buddy, Jack Smith, 
advises us that Dr. Paul Dudley will attempt to record the heart beat 
of a giant white whale at Weeki Wachee Spring, Fla. on the "You Asked 
For It" ABC-TV'er. Letter goes on to add that "Pinky, a six-month-old 
roller skating monkey wUl also be seen" on that Aug. 9 program. (Et 
tu. Brute; et tu. Smith.) . . . 

As a reward for the wonderful pinch-hit role he turned in several 
times for Shari Lewis, Johnny Andrews has been named new host of the 
early morning NBCharming tvehicle, "Hi Mom," across the board from 
9-10 ayem. Johnny has been a favorite in this cor- 
ner ever since he returned to the Big Apple from 
Cleveland where he merely copped every "person- 
ality award" at WTAM (now KYW.) . . . Rumors 
have it that a top agency is ready to put "Senator" 
Ford's hilarious "Can You Top This?" back on the 
TV nets. (It's about time.) . . . And howcome re- 
cording execs overlook the terrific Scott Murray 
Trio, whose singing-instrumentalents down Wash- 
ington, D.C. is the talk of the town? . . . Cedric 
Dumont, musical director for the Swiss Broadcast- 
ing Corp., recording artist and composer, dropped 
into our cubby hole last week for a chat before 
flying back to Europe today. The multi-talented Dumont conducted the 
San Juan Symphony Orchestra TVia Arturo Somohano's "Telemundo" 
program TVia KWAQ last Monday which proved to be the "Musicale 
of the Year" in the Caribbean. . . . Andy will meet Andy, July 21 when 
the Griffith of the Broadway smash "Destry Rides Again" TVisits t'other 
on the "Andy Williams CBShow." . . . Incidentally we inquired as to 
who was responsible for the bright wordage that pieces together Bill 
Leonard's "Eye On New York" morning series and the answer is a lad 
narr.ed Lester Cooper. This Cooper rates a high Hooper for his super- 
duper scripts. . . . Billy Nalle, Victor recording artist has been signed to 
provide the background and mood music for the "Young Dr. Malone" 
series over NBC-TV. . . . 

Johnny Andrews 

Name Sheltoii, Jacobs to 
AB-PT Posts in Capital 

Edgar G. Shelton, Jr., and Joseph 
J. Jacobs have bene appointed to op- 
erate jointly the Washington, D. C., 
office of American Broadcasting- 
Paramount Theatres, it was announced 
at the weekend by Leonard H. Gold- 
enson, AB-PT president. Shelton will 
be assistant to the president for na- 
tional affairs, and Jacobs assistant to 
the president for legal and broadcast- 
ing division affairs. 

Shelton's responsibilities will in- 
clude liaison with the federal gov- 

ernment and private organizations 
headquartering in the nation's capital, 
as weW as public relations with these 
groups in Washington. Jacobs' re- 
sponsibilities will include ABC legal 
affairs as well as other broadcasting 
di\ision business in Washington. 

Shelton joined the American Broad- 
casting Company in 1957 as assistant 
to the vice-president in charge of the 
\\'ashington office. 

Jacobs has been a member of the 
American Broadcasting Company le- 
gal department since March, 1954. 
During this period he has specialized 
in governmental, affiliated station and 
television allocation matters. 

Who's Where 

John Walsh has been appointed 
coordinator of special programs for 
the CBS Television Network, it was 
announced by Michael Dann, vice- 
president in charge of network pro- 
grams. New York. Walsh has been 
manager of special projects in the 
network's Department of Press In- 
formation for the past three years. 
He will assume his new post in the 
programming department on July 27. 

Basil Litchfield, who recently re- 
signed as director-secretary of 20th 
Century-Fox in London, has joined 
Granada TV there in a senior execu- 
tive capacity. Litchfield, who had 
been with Fox since 1943, will retain 
his directorship of Gaumont British 
Picture Corp. 


The promotion of Frederick Pierce, 

manager of audience measurements 
for the ABC Television Network Re- 
search Department, to manager of re- 
search for the ABC Television Net- 
work. He will report to Julius Bama- 
than, ABC vice-president for affiliated 

RTES Buying & Selling 
Seminars Start Nov. 10 

The 1959-60 Radio and Television 
Executives Society time buying and 
selling seminar luncheons will start 
Nov. 10, for a series of 16 weekly 
sessions, R. David Kimble, chainnan, 
has announced. The luncheon meet- 
ings will be held every Tuesday from 
12:15 to 2:00 P.M., at the Hotel Lex- 
ington here. 

The dual objective of this sLicth an- 
nual series of seminars is "to serve 
not only juniors but also to be a source 
of review and information for all." 
Suggestions and opinions on subjects 
and speakers for the coming sessions 
will be sohcited from the entire 
RTES membership in the form of a 

Deny Gov't Motion 

(Continued from page 1 ) 
frame the factual issues in the suit in 
order to simplify proof and shorten the 

Judge Dawson ruled instead that 
the attorneys for both sides should get 
together and attempt to agree on such 
an order in the interests of making 
the trial briefer. He said they could 
come back for further pre-trial con- 

They said: This guy starts 
where Capone left off!" 

means "THE 

BIG Operator 

An Albert Zugsmith Production. 

In association with Fryman Enterprises. From M-G-M. 

Motion Picture Daily 

Monday, July 20, 

The laughter . . . 
the loving . . . 
the happy living 

of a wonderful guy 
make this 



Picture of the Month for August 

also starring 
Barbara Bel Geddes 
Louis Armstrong 
Harry Guardino 
Bob Crosby 
Bobby Troup 

Produced by Jack Rose 
Directed by Melville Shavelson 
Story by Robert Smith 
New Songs by Sylvia Fine 

A Paramount Picture 
In VistaVision 

Compo Urges Censor Fig 


danger that lies in this measure and 
the necessity for doing everything 
possible to have it defeated." 

In general, the new censor bill seeks 
to avoid the ban on prior censorship 
by permitting the censor board to ask 
for prints of a picture for inspection 
after it has had its public opening. 
The board would have the power to 
cut the film, ban it or rate it as adult. 
The burden of proof that a picture is 
not obscene would be shifted to the 

Could Force Long Closings 

Explaining the danger the theatres 
face of having to go dark for long 
periods, Compo said: "A first run thea- 
tre could spend thousands of dollars 
advertising the opening of a picture, 
but after the picture has opened the 
censor board could declare the picture 
unsuitable and the film would have to 
be withdrawn. If this should happen 
that theatre would have to be dark for 
an indeterminate period, as it would 
be virtuallv impossible to get a new 
pijture as a replacement; indeed, the 
leplacement also might have to be 
withdrawn, making the theatre dark 
again. All this could occur at the 
whim of three persons who have such 
little business stature as to be willing 
to work for a top salary of $5,500 
a year." 

Points in Indictment 

The other nine points in the Compo 
indictment are as follows: 

Two: The bill would make it in- 
finitely more difficult for any drive-in 
theatre to operate, as disapproval of 
a picture for persons under 17 years of 
age would make it impossible for mar- 
ried couples to take their small chil- 
dren with them to drive-ins, as so 
many drive-in patrons do." 

Three: "The bill explains that 'un- 
suitable for children' means a film 
which is obscene or incites to crime. 
In all the history of motion pictures 
there never has been any picture pro- 
duced that incited to crime, and we 
defy any legislator or censor to name 
one. As for obscene pictures, they are 
punishable under existing law. It 
should be pointed out, however— and 
has been by courts— that if a picture 
is obscene for a person of 16 it is ob- 
scene for everybody else over that 
age. Moreover, what may be deemed 
obscene by one person may not be at 
all offensive to others." 

Censorship Called Discrimination 

Four: "Censorship of motion pic- 
tures and exemption of television is 
viciously discriminatory. It is notori- 
ous that children stay glued to televi- 
sion sets in all their spare time, watch- 
ing original television stories that cer- 
tainly incite to crime. It is equally 
noteworthy that old pictures shown on 
television do not incite to crime. An 
outrageous example of the discrimini- 
ation in motion picture censorship is 
the fact that in Maryland the state 
movie censors cut the motion picture 
of 'Forever Amber' to ribbons, but 
the picture was later shown over tele- 

from page 1 ) 
vision in thousands of Mar 
homes without a single scene or 

Five: "The penalties provide 
the bill are much too severe an( 
pose a grave risk on all exhibitor 
exhibitor who is shown to have a 
ted a person under 17 to his tl 
while it is showing a picture de 
by the censors to be unfit for 
dren can be sentenced to pay i 
up to $1,000 and serve six mont 
jail. How any exhibitor can detei 
the age of a boy or girl without t 
ining the person's birth certific; 
beyond explanation." 

Six: "The bill makes it impo 
for big advertising campaigns t 
put on before the first runs of pic 
in Pennsylvania, since after the pi 
has had its first public showing i 
be ruled unsuitable by the cei 

Subsequent Runs Endangers 

Seven: "Subsequent runs 
would be imperilled. For exampl 
picture could play a house in d 
town Philadelphia and be booked iti 
the subsequent runs, with all adv 
ing materials distributed and evei 
played, when the censor declare 
picture unsuitable." 

Eight: "Since nobody will be 
mitted to print or display an advei ,-e- 
ment of a picture that has been is- 
approved by the censors, newsp; 3ri 
carrying advertising of pictures c ild 
be innocently put in jeopardy a 
fine or jail. This is especially tm of 
Sunday papers, whose entertainiimi 
supplements often are printed and'is- 
tributed to newsdealers ahead of he 
date of publication. Between he 
printing of such advertisements Ind 
the date of publication the board „ii- 
sors could very easily declare a jic- 
tur unsuitable, and thus make he 
newspaper subject to a fine." 

Nine: "Curiously enough, the ill 
exempts from censorship stag or 
smoker films that might be showine- 
fore any group caUing itself a frateial 

Ten: "An amendment to Secoii 
14 also makes it possible for the x- 
hibition of birth control and oei 
such medical films to school gathergs 
or in halls not customarily used, or 
the exhibition of films." |i 


Horse' Big $36,081 

United Artists' "The Horse bl- 
diers" rolled up a huge $36,081 
in its third week at the Astor Thd^ 
here. ,; 



"THE BIG Operatc 


fOL. 86, NO. 14 



U,000 Idle 

British Exhibitors, Distributors Fail 

Ended June 4 

Token Strike To Agree on Allocation of Tax Rebate 

Halts All U. K. 

From THE DAILY Bureau 

LONDON, July 18. (By Air Mail).-The attempt of the joint Kinematograph 
Renters Society-Cinematograph Exhibitors Assn. committee to arbitrate in 
the matter of the £20 ($56) tax rebate accorded exhibitors in the Finance Bill 
ended in a stalemate, at least for the 

follows Procedural Dispute 
fit NATKE-BFPA Parleys 

LONDON, July 20. - A one-day 
ioken strike by an estimated 4,000 
nembers of the National Association 
,if Theatrical and Kinematograph 
iCmployes halted production in all 
liritish studios today and made 
jlO,000 other studio workers idle. 

The strike resulted from a proce- 
lural dispute which arose four days 
igo at a scheduled meeting of rep- 
lesentatives of the British Film Pro- 
ji {Continued on page 5) 

Wallerstein Honorary 
Mrman of TOA Meet 

Chairmen for the 12th annual na- 
ional convention and trade show of 
riicatre Owners of America at the 
lotel Sherman in Chicago Sunday 
jihrough Thursday, Nov. 8-12, were 
.nnounced yesterday by George G. 
(Cerasotes, TOA president. 

David Wallerstein, president of 
Jalaban and Katz Theatres of Chi- 
i-ago, will serve as honorary chair- 
nan, and is expected to deliver the 
iddress of welcome as spokesman for 
he host city, when the first business 
i (Continued on page 3) 

5ee 'Hot' in Record 
Domestic Gross for UA 

On the basis of its boxoffice per- 
ormance to date, "Some Like It Hot" 
v'ill establish an all-time high domes- 
ic gross for a United Artists release, 
t was announced by William J. 
leineman, vice-president in charge of 

Heineman reported that the Mir- 
sch Company presentation has al- 
eady amassed $5,512,000 for its do- 
{ Continued on page 5) 


time being, but with a pledge from 
the distributors that due consideration 
would be given smaller theatres in 
particular difficulty. 

At the outset of a two-hour meet- 
ing, CEA men urged that inasmuch 
as the obtaining of the relief had 
been largely the result of exhibitors' 
( Continued on page 4 ) 

Loew's /nc. Promotes 
Gottlieb and leltner 

Saul Gottlieb has been promoted 
to Eastern Division sales manager for 
Loew's, Inc., and Harold Zeltner 
elevated to Gottlieb's former position 
as New York Metropolitan District 

'Kind' To Be Ready 
By End of Year 


"They told us we'd never get the 
combination of Brando, Magnani and 

But they did, Martin Jurow and 
Richard Shepherd. The young produc- 
ing team, along with director Sidney 
Lumet, has been shooting Tennessee 
Williams' "The Fugitive Kind" with 
(Continued on page 4) 

Ohio Governor Signs 
'Blue Law' Change 

Special to THE DAILY 

COLUMBUS, O., July 20-Theatres, 
sports and other recreation activities 
are exempted from provisions of 
Ohio's amended "blue laws" caUing 
for a Sunday ban on business activities 
signed by Gov. Michael V. Di Salle 
after approval by the Ohio Legislature. 

The new law modernizes the archaic 
( Continued on page 2 ) 

Saul Gottlieb Harold Zeltner 

manager, it was announced yesterday 
by Jack Byrne, vice-president and 
general sales manager. 

The promotions were made in rec- 
ognition of the men's ability and 
(Continued on page 5) 

Reargument Is Granted 
In Loew's Inc. Suit 

Founders Corp. and Radio Hawaii, 
Inc., defendants in a breach of con- 
tract suit brought by Loew's Inc., 
were granted a reargument of their 
case in a show cause order signed by 
( Continued on page 5 ) 

New S.C. Theatres Join in Defying 
State Ban on Sunday Film Shows 

Special to THE DAILY 

SPARTANBURG, S.C., July 20.-Theatre operators in various sections of 
the state continued their battle against the so-called "blue laws" yesterday. 

Latest recruits in the raging controversy were two Greenwood drive-in 
theatre owners— Marion Ackerman of 

Highway 25 Drive-In and Pete 
Zouras of Auto Theatre, who an- 
nounced they would show films at 
9 P.M. Sunday. 

In at least three other counties, 
Greenville, Pickens and Anderson, 
amusement operators— mainly theatre 

owners— offered their entertainment 
in spite of state laws. 

In sharp contrast, however, theatre 
screens in Spartanburg County re- 
mained dark while operators kept a 
tflose watch on how equally the 
(Continued on page 2) 

MGM Earnings 
For 40 Weeks 

Vogel Seeks Resumption 
Of Payment of Dividends 

Loew's, Inc., (MGM) had consoli- 
dated net earnings of $6,157,000 or 
$2.31 per share for the forty weeks 
ended June 4 
1959, as com- 
pared with a 
loss of $683,- 
000 in the 
c o rresponding 
period last 
year, president 
Joseph R. Vo- 
gel reported 
to stockholders 

The objec- 
tive of the 
company, h e 
added, is to 

maintain and strengthen its profitable 
( Continued on page 5 ) 

Joseph R. Vogel 

Siegel Setting British 
Production Program 

From THE DAILY Bureau 

LONDON, July 20. - Sol Siegel, 
vice-president in charge of produc- 
tion of MGM Studios, has arrived 
in London for discussions with Metro 
executives in regard to a proposed 
(Continued on page 5) 

Steel Strike Doesn't 
Affect Pitt. Business 

Special to THE DAILY 
PITTSBURGH, July 20. - The 
steel strike hasn't affected theatre 
business noticeably in its first week 
in this highly industrialized area. 
"The Nun's Story" is still packing 
them in at the Warner, where it 
took in $18,000 in its second week- 
just $200 under its first week. 

"A Hole in the Head" started off 
strong at the Perm, and so did "Last 
Train from Gun Hill" at the Stanley. 

Motion Picture Daily 

Tuesday, July 21, ] 


MRS. HARRY COHN, widow of 
the former head of Columbia 
Pictures, will leave here tomorrow for 
London via B.O.A.C. 

Ray McNamara, of the Allyn The- 
atre, Hartford, has returned there 
with his family from Cape Cod, Mass. 

Norman Nadel, theatre editor of 
the Columbus Citizen, has returned to 
his duties following hospitalization. 

Samuel T. Wilson, theatre editor 
of the Columbus Dispatch, is still 
absent and under treatment for bron- 
chial pneumonia. 


Ross Hunter, co-producer with 
Martin Melcher of Universal's "Pil- 
low Talk," has arrived in New York 
from the Coast. 


Mrs. Hablan Welrick has given 
birth in Columbus, O., to a son, Terry 
Wesley. Father is assistant manager 
of Loew's Ohio Theatre there. 

Lou Cohen, of Loew's Poli Thea- 
tre, Hartford, and Mrs. Cohen are va- 
cationing in Miami. 

Eric Portman has arrived in New 
York from London via B.O.A.C. 

Martin Polster, manager of the 
Richmond Theatre, Cleveland, is in 
Suburban Community Hospital there 
after having been injured by a falling 


Mrs. Arthur Kerm.a.n has given 
birth here to a daughter, Mindy. Fa- 
ther is president of Governor Televi- 
sion Attractions. 

Ted Harris, of the State Theatre, 
Hartford, has returned there from 



They said: "This 
guy starts where 
Capone left off!" 



An Albert Zugsmith Production. 
In association v/ith Fryman Enterprises. From M-G-M. 

New Opposition to S. C. Law *?CA Imnmgs Rise 

44% for Six Month 

( Continued from page 1 ) 
were enforced, on the repealed within the next few days. 

"blue laws 

first Sunday since the referendum 
election in which citizens Indicated 
they wanted all-out enforcement of 
such laws. ^ 

In Spartanburg, only restaurants 
and drug stores (filling prescriptions 
only) were legally authorized to re- 
main open, but a check early Sunday 
morning disclosed that rtumerous 
gasoline service stations, newsstands, 
and drug stores were open for busi- 
ness—the latter doing much more 
than filling prescriptions. Police here 
were enforcing the "blue laiw" with 
reference to persons working "on Sun- 
day, which carries a maximum fine 
of $1, but these establishments were 
not closed. 

A city ordinance in Spartanburg, 
calling for a $100 fine or 80 days 
imprisonment for anyone working on 
Sunday, was not being enforced. In- 
dications are this ordinance 'will be 

Meanwhile, Spartanburg area thea- 
tre owners continue to insist that "if 
the 'blue laws' are not in our esti- 
mation enforced equitably, we will 
throw open our doors for business 
on the Sabbath." 

Some area theatre owners, finding 
that businesses such as restaurants, 
peach packing sheds, taxi cabs and 
similar operations are being exempted, 
immediately complained that the law 
is not being enforced 100 per cent 
here. At Darlington, S.C., Circuit 
Court Judge J. W. Lewis issued a 
temporary court order banning Sun- 
day movies, effective today. A hear- 
ing has been set for next Friday on 
whether to make the restraining or- 
der a permanent one. 

Judge Lewis issued the order July 
18 at the request of Darlington City 
Council, which two weeks ago un- 
animously opposed permission for 
Sunday movies to operate there. 

Ohio Governor 

(Continued from page 1) 
language of the old laws. Commercial 
establishments still are required to 
close on Sunday with the exception 
of "work of charity or necessity" and 
"by persons who conscientiously ob- 
serve the Sabbath on Saturdays." 

Constitutionality of the new law is 
questioned by "many attorneys," said 
the Columbus Dispatch. Some say the 
law appears to set up two sets of 
rules— one for public land and the 
other for private business. The law 
permits Sunday operation of state and 
city enterprises like fairs, state parks, 
city golf courses and other facilities. 

Some lawyers think the law will 
stand a court test, based on past blue- 
law decisions by the Ohio Supreme 
Court. Others believe that a court test 
may see the law ruled unconstitutional. 
If the present law is ruled unconstitu- 
tional, the situation will be right where 
it has always been— in the hands of 
local law enforcement officials— said 
the Dispatch. 

Carter Arrives Here for 
Meetings at Republic 

Victor M. Carter, newly elected 
president of Republic Pictures Corp., 
arrived here yesterday from ^olly- 
wood for a series of conferences with 
home office executives. He will remain 
here for a meeting of the board of 
directors on July 29. 

Para. Dividend 50c 

The board of directors of J^ra- 
mount Pictures yesterday voted a 
quarterly dividend of 50 cents per 
share on the common stock payable 
Sept. 11 to holders of record Sept. 1. 

Acquit Exhibitor on 
'Blue Law' Violation 

Special to THE DAILY 

EASLEY, S. C, July 20-W. E. 
Thrush, operator of the Easley Drive- 
in Theatre, has been acquitted by a 
magistrate's court jury on charges that 
he violated the "blue laws" by oper- 
ating his theatre on Sunday. Under 
cross examination by Harris P. Smith, 
attorney for Thrush, Sheriff P. C. 
Bolding said there was no sign of 
disorderly conduct and said the theatre 
was open after normal church hours. 

Following the acquittal of Thrush, 
announcement was made by Harold 
Armistead, operator of the Colony 
Theatre here, that he would also open 
on Sundays with complete shows at 
3:30 P.M. and 9 P.M. Armistead 
had not opened before on Sunday. 
Sheriff Bolding said he had no idea 
what action he wovild take when the 
theatres open. 

Ohio Theatre Supply 
Bought by A. Weiss 

Special to THE DAILY 

CLEVELAND, July 20. - Arnold 
Weiss, member of Local 160, I.A.T.- 
S.E., has bought out the Ohio Theatre 
Supply Co. from Ben L. Ogron who 
organized it in 1946 when he came 
to Cleveland from Chicago. Weiss will 
continue the business under the same 
name and will remain as area dis- 
tributor for Motiograph projectors, 
and Motiograph equipment as well as 
-cither standard theatre equipment in- 
cluding Strong lamps, Nu-Made prod- 
ucts, Hertner generators, Kneisley 
rectifiers and Automaticket machines. 

Weiss was associated with Ogron 
in Ohio Theatre Supply for a period 
some eight years ago. 

The Radio Corporation of Amer 
first-half earnings rose 44 per 
over the 1958 level while sales 
creased 17 per cent, David San 
chairman of the board, and Johr 
Burns, president, announced yei 

Profits after Federal income t 
were $19,400,000 on sales of $6 
700,000— a new sales record for 
first six months. 

After allowance for preferred i 
dend, earnings per common share 
50 per cent from 86 cents in the 
half of 1958 to $1.29 in the c 
parable 1959 period. 

In the first half of last year, 
company's profits totalled $13,500, 
on sales of $542,600,000. 

Sales during the second quarte: 
1959 amounted to $311,900,000 c 
pared with $264,200,000 in the c. 
parable 1958 period. Net profit 
Federal income taxes totalled $6,5( 
000 for the second quarter as c< 
pared with $4,500,000 for the s 
period last year— an increase of 44 
cent. Common share earnings in 
three months ended June 30 amoun'd 
to 41 cents compared with 27 cejl 
in the same period in 1958— an J 
crease of 52 per cent. i 

Recording Stars Set 
To Promote 'Johnny' 

Top recording names starring in 'e 
Hal Roach Distribution Corp. releie 
"Go, Johnny, Co!" will make perso'il 
appearances in 20 theatres of e 
Loew's circuit to promote the loil 
engagement. Starting Monday A n 
Freed will head a caravan featurig 
Jackie Wilson, Chuck Berry, Jimy 
Clanton, The Cadillacs, Sandy Stewt 
and Jo-Ann Campbell. 

NEW YORK theatre; 


Rockefeller Center • Ci 6-4600 


In FRED ZINNEMANN'S Production of 






\ From Dependable 

1327 S. Wabatk Chieaeo 630 Ninth Ave. New Y 

MOTION PICTLRE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gartner, News Editor; Herbert V. Fe4 
Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Vincent Canby, Eastern Editors. Hvl 
wood Bureau, Yucca-Vme Building, Samuel D. Berns, Manager; Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D C; London Bureau, , 
Bear St. Leicester Square, W. 2. Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor, Correspondents in the principal capitals of the world. Mot'j 
Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20 Circle 7-3 h. 
Cable address: ''Quigpubco. New York" Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Raymond Gallagb', 
Vice-President; Leo J. Brady, SecretaF-y.-_-Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a yir 
as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as secdi 
class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copies, l(, 

lesday, July 21, 1959 

Motion Picture Daily 



Variety Club News 

iBOSTON~The 1959 Jimmy Fund 
five, sponsored by Variety Club of 
England, the motion picture in- 
stry and Boston Red Sox, got under 
ly Monday night with a baseball 
ime between the Red Sox and the 
lilwaukee Braves, with every admis- 
in given over to the drive. 
The chairmen of the five New Eng- 
;id states called a meeting on July 
. at the Jimmy Building of all the 
magers in the area to map plans for 
!s year's drive. 


IPITTSBURGH-Tent No. 1 will 
Id memorial services on Thursday 

;iits Camp O'Connell, near Wexford, 
■ the late Father Lawrence O'Con- 
11, who founded the camp for under- 
vileged children in 1938. Father 

itConnell died last April 6. 


'■['NEW ORLEANS-Tent No. 45 re- 
itly staged a patio Pool Party at the 
me of Chief Barker Frank and Ruth 
is, the latter chairman of the Ladies 


CLEVELAND - Camp Ho-Mita- 
ta, which is sponsored by Variety 
ih of Cleveland, will be host today 
_ club members and their wives at 
\ich time a financial report on the 
[Hp will be rendered. The camp is 
voted solely to the care of diabetic 

et Up Committee 
or Ohio ITO Meet 

: Special to THE DAILY 

COLUMBUS, O., Jiriy 20-Marshall 
le, acting president of the Inde- 
adent Theatre Owners of Ohio has 
^pointed members of the steering 

Sji program committee for the state 
jivention to be held Oct. 26-27 and 
at the Deshler-Hilton Hotel, Co- 

The committee includes Jack Arm- 
ong, Bowling Green; Frank Murphy, 
ew's Cleveland division manager; 
n Schultz, Selected Theatres, 
Jveland and Louis Wiethe, Valley 
iatre, Cincinnati. 
..Dther committees are being se- 
ted and will be announced soon, 
has been decided to devote the en- 
; convention time to business-build- 
; ideas and plans. Arrangements 
being made for outstanding speak- 
as well as a real "blockbuster" 
ertainment program, said Ken 
ckett, executive secretary. 

See All Booths Sold 
At NAC Trade Show 

Present indications are that every 
booth will be sold for the 1959 trade 
show of the National Association of 
according t o 
Philip Lowe, 
NAC president. 
To date 107 
booths, or better 
than 60 per cent 
of all exhibit 
space, have been 
reserved. The 
trade show will 
b e conducted 
during the con- 
ventions of NAC 
and the Theatre 
Owners of America, the Sherman 
Hotel in Chicago, November 8-11. 

Lowe also announced the appoint- 
ment of T. Bailey Widdows director 
of the NAC trade show and conven- 
tion. Widdows had previously served 
as executive director of trade shows, 
conventions and meetings for National 
Sales Executives. Prior to that post 
he was convention sales manager for 
Trans- World Airlines. 

T. BaiJey Widdows 

'Anatomy' Sets Records 
In New Engagements 

Otto Preminger's "Anatomy of a 
Murder" continues to break house 
records in new openings across the 
country, Columbia said yesterday. It 
grossed $12,800 for its first three days 
at the Warner Theatre in Milwaukee 
for an all-time house record. 

In Fort Lauderdale, Fla., the Gate- 
way Theatre grossed $13,500 for its 
first five days. At the Uptown Thea- 
tre in Salt Lake City, the take for 
the first five days was $8,500. 

In Bridgeport, Conn., "Anatomy" 
rolled up $3,500 at the Beverly Thea- 
tre and $3,350 at the Hiway Thea- 
tre. The Isle Theatre in Aurora, Il- 
linois registered a record-breaking 
$5,200 for the first four days. 

20 Dates for 'Outlaw' 

"Day of the Outlaw," Security Pic- 
tures drama for United Artists' release, 
has been set to open in 20 key cities 
throughout the nation starting July 
22. Bookings during the months of 
July and August include: Columbus, 
Buffalo, Springfield, St. Joseph, 
Lynchburg, Memphis, Seattle, Phila- 
delphia, Harrisburg, Bridgeport, Read- 
ing, Lake Charles, Wilmington, Roa- 
noke, Ponca City, Houma, Lafayette, 
San Antonio and Bluefield. 

TOA Meeting 

( Continued from page 1 ) 
session is called to order Monday 
morning, Nov. 9. 

Co-chairmen of the convention are 
Gerald J. Shea of New York, Richard 
Orear of Kansas City, Mo., and 
Dwight L. Spracher of Seattle, Wash. 

Shea is president of Shea Enter- 
prises and Jamestown Amusement 
Company, operating conventional and 
drive-in theatres in Massachusetts, 
New Hampshire, New York, Ohio and 
Pennsylvania. Orear is president of 
Commonwealth Amusement Corpora- 
tion, with theatres in Iowa, Kansas, 
Missouri, Nebraska and South Da- 
kota, and is also a member of TOA's 
executive committee. Spracher is af- 
filiated with United Theatres of Wash- 
ington, and is an officer and chief 
legislative liaison executive of the 
Theatre Owners of Washington, 
Northern Idaho and Alaska. 

'John Paul Jones' Has 
Premiere in Detroit 

Special to THE DAILY 

DETROIT, July 20.-The first of the 
50-state governors' premieres of Sam- 
uel Bronston's "John Paul Jones" was 
held at the Palm State Theatre here 
today under the sponsorship of Michi- 
gan's Governor G. Mennen Williams. 
The event was tied in with the city's 
spectacular six-day program in cele- 
bration of the Fleet's arrival in De- 
troit via the new St. Lawrence Sea- 

Premiere festivities started with a 
parade of Navy, state and city dig- 
nitaries, including Governor Williams, 
Mayor Mariani, of Detroit, and Ad- 
miral Taylor, Commander of the 
Destroyer Force of the U.S. Atlantic 
Fleet, from the Civic Center to the 
theatre. Other activities included a 
demonstration by the crack precision 
drill team from the Naval Air Station, 
the "piping aboard" of V.I.P.'s at the 
theatre, an honor guard of Midship- 
man from Annapohs and the partici- 
pation of the Detroit Police Mounted 
Division and the Police Band. 

'^Tamango' Bow Set 

The Hal Roach release, "Tamango," 
starring Dorothy Dandridge and Curt 
Jurgens, will have its American 
premiere at the Fox Theatre in De- 
troit on August 19. William R. O'Hare, 
director of advertising and publicity 
for the Roach Organization, will leave 
soon for Detroit to head up an ex- 
loitation team preparing for the 


Walter Kessler, manager of Loew's 
Ohio Theatre, Columbus, will be 
guest of honor at the Desert Inn 
there on July 29 at a testimonial 
dinner upon his departure for San 
Francisco, where he soon will take 
up new duties as manager of the 
circuit's Warfield Theatre. 


Art Levy, who took over manage- 
ment of Seaway Distributing Co., 
Cleveland, during the recent illness 
of Arthur Goldsmith, has returned to 
Detroit, where he now is affiliated 
with Jan Handy in a sales capacity. 

Myrtle Tower has been named as- 
sistant sales service manager for 
WMGM, Loew's Theatres radio sta- 
tion in New York. She will assist Ted 
Schneider, WMGM sales service man- 


George H. Wilkinson, Jr., operator 
of the Wilkinson Theatre, Walling- 
ford, Conn, and president of the 
MPTO of Connecticut, has been 
named to the advisory committee of 
the First Federal Savings and Loan 
Associations of Meriden and Walling- 
ford. He formerly was president of 
the Wallingford group. 


Harold Cummings, a veteran of 30 
years in the industry, most recently 
with Florida State Theatres, has as- 
sumed new duties as exploitation 
manager in Charlotte for 20th Cen- 


Brock Jones, formerly theatre edi- 
tor of the Columbus Star and more 
recently associated with the John 
Barcroft publicity office, has joined 
the staff of the Catholic Times. 

Welhnan Signed to Make 
New Picture for Univ. 

From THE DAILY Bureau 

HOLLYWOOD, July 20-Producer- 
director William A. Wellman has been 
signed by Edward Muhl, Universal- 
International vice-president in charge 
of production to produce and direct 
"The S.O.B.'s," which will go before 
the cameras this fall as a multi-million 
dollar production. 

Constituting another important story 
acquisition for U-I, "The S.O.B's" is 
an original by Herbert Margolis and 
William Raynor and will be scripted 
by Margolis. 

I • 9 ■ ■ I I ■ • I ■ I I ■ I I • ■ I ■ ■ • I i I t ■ ■ ■ I • • 


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and Warehouses 

Photographic materials of extraordinary quality forever half a century 

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Motion Picture Daily 

Tuesday, July 21, 1) (,( 

British Tax ^Kind^ to Be Ready This Year 


( Continued from page 1 ) 
efforts and, furthermore, in view of 
the fact that the rebate amounted to 
a net gain unaffected by falhng at- 
tendances the relief should remain 
exclusively in the hands of the ex- 

KRS representatives stated that 
they were unable to agree and went 
on to express the view that the rent- 
ers were entitled to a reasonable 
share of the remission. They were 
reinforced in that view having re- 
gard to the terms of their contracts 
with the producers. 

At the conclusion of the long de- 
bate both sides agreed that they were 
not competent to make specific rec- 
ommendations to the members of 
their respective associations, on the 
ground that a recommendation would 
contravene the traditional position in 
the industry that film hire is a mat- 
ter of individual negotiation between 
renter and exhibitor. 

Further Study Pledged 

The joint committee however 
pledged itself to give further study to 
the possibility of evolving a formula 
for further relieving those small halls 
specifically referred to by the Chan- 
cellor as being in particular diffi- 

A further meeting of the joint com- 
mittee has been provisionally ar- 
ranged for July 27. 


Academy Award winners Marlon, 
Anna and Joanne since June 22, and 
expects to wrap the picture up at the 
Gold Medal Studios here by mid- 

Furthermore, Jurow and Shepherd 
expec to have the United Artists re- 
lease ready for distribution to theatres 
before the end of the year. At a trade 
press conference at Gold Medal yes- 
terday they were the opinion that 
their picture, a joii^t effort with Bran- 
do's Pennebaker Productions, would 
be a serious contender for "Oscar" 
nominations. vti. 

Based on the Williams stage play, 
"Orpheus Descending," "The Fugitive 
Kind" is budgete^' at around $2,200,- 
000, Jurow said. And more than $1,- 
000,000 of this figure is for talent 
alone. Brando get-s a salajy plus his 
participation, Miss 'Magnani receives a 
percentage, as does Williams, and 
Miss Woodward ' is working on 
straight salary. 

Although the setfing of "The Fugi- 
tive Kind" is in thg deep south, it is 
being produced entirely in New York. 
Exteriors were shot in the upstate 
township of Miltoii, which, according 
ot the producers, closely resembles its 
Mississippi counterpart in the film. 
At Gold Medal yesterday, technicians 
were hard at work at one of the im- 
portant settings, augeneral store. 

The young producers, whose first 

. . UA advertises 
films in the Pictorial Re- 
view because there we can 
stagger the ads to break 

• quotation by 

Roger Lewis, 

United Artists 

Picture Corp. 
Publicity and 
Exploitation I 

and published in 

Variety, July 8, 1959 

Pictorial Sunday iVIagazine Group 

from page 1) 
effort, "The Hanging Tree," will gross 
around $5,000,000 world-wide, em- 
phasized the importance of the over- 
seas market in their thinking on "The 
Fugitive Kind." They feel that the 
Brando, Magnani, Woodward and 
Williams names "will generate and 
attract the most comprehensive world- 
wide audience interest." 

Both here and abroad, the promo- 
tional campaign for "The Fugitive 
Kind" will emphasize national maga- 
zines and newspaper supplements, it 
was reported. Photographer Sam 
Falk's color coverage of the stars at 
work will be used extensively in these 
layouts. UA is making a concerted ef- 
fort aimed at independent Sunday 
supplements in addition to the major 

Several Media to Be Used 

Important elements of the campaign 
include extensive use of off-the- 
amusenient page advertising in 30 ma- 
jor markets; three direct mailing cam- 
paigns for exhibitors and media rep- 
resentatives: and heavy co-ooperative 
advertising supported by field activity 
on local level promotions. In addition, 
there will be special screenings for 
selective audience segments and opin- 
ion-making groups; tie-ins with 
schools, colleges, libraries and literary 
and dramatic societies, and national 
and local radio-TV saturations in ad- 
vance of regional openings. 

UA's advance thinking on "The 
Fugitive Kind" parallels that of Ju- 
row and Shepherd, who are also not 
wasting any time while the picture is 
shooting. A good part of the picture's 
musical score is already completed, 
and director Lumet is doing his own 
editing as he goes along. 

The Jurow-Shepherd motto is "one 
picture at a time," and they mean it. 

New York Journal-American 
Baltimore American 
Son Francisco Examiner 
Pittsburgh Sun-Telegroph 
Detroit Times 

The Chicago American 
Los Angeles Examiner 
Milwaukee Sentinel 
Seattle Post Intelligencer 
Boston Advertiser 

Represented Nafionally by HEARST ADVERTISING SERVICE INC. 

Herbert W. Beyea, President 

Continuous Showings 
Of 'Diary' Set for U.K. 

From THE DAILY Bureau 

LONDON, July 18. (By Air Mail). 
—The shortened version of "The Diary 
of Anne Frank" for continuous per- 
formances on general release has been 
set with the Rank Organization to 
play North-West London release 
starting Aug. 10. It will replace "The 
Man Who Understood Women," 
which now will be released on the 
Rank circuit in the autumn. 

"Diary" will be prereleased at sea- 
side resorts along the South Coast at 
the end of this month, and will have 
its key cities release on August 31. 

Miss Jones Ends Tour 

SAN ANTONIO, Tex., July 20.- 
Carolyn Jones, star of Paramount's 
"Last Train from Gun Hill," has re- 
turned to Hollywoood following a 
Texas promotion tour on behalf of 
the picture, in which she shares top 
billing with Kirk Douglas and An- 
thony Quinn. Herself a native Texan, 
Miss Jones visited Dallas, Fort Worth, 
Houston, San Antonio and Austin in 
conjunction with "Last Train" open- 

Town Council in Ohio 
Drops Theatre Tax 

Special to THE DAILY \ 

NEWARK, C, July 20. - New 
City Council unanimously scrap] 
the admissions tax on local thea(| 
and the license requirement for boli 
ing alleys. The ordinance to remii 
the tax and license fee clears 
way for annexation of a 21st Sti( 
area that will enable the city 
build a wider street. Owners ol 
theatre and bowling alley in the an 
objected to annexation because of 
tax and fee. 

Start Hospital Drive 
tn Cleveland Area 

Special to THE DAILY I 

CLEVELAND, July 20-With \ | 
tributor chairman Norman Weitm: n 
Universal branch manager, presidit id 
the Will Rogers Hospital drive If i 
started late last week at a meeting iit 
branch mangers. Jules Livingston, ■ 
cently returned from a tour of li i 
Hospital, told them about its expancj, m 
medical services and building ne^ i 

A meeting with salesmen is be , ( 
held today at which time kits will; p 
distributed and operating instructij i 

Audience collections, Weitman s; 
may be made any time during 
year, preferably during the run o| d 
big grossing picture with large av 
fences. Frank Murphy, Loew thes 
division manager and exhibitor ch; 
man, suggested the appointment 
key city co-chairmen to aid salesn 
in following up signed pledges. 1 
plan was adopted. It was annount 
that all Loew's and Warner thealfie 
will make audience collections. 

'Ben-Hur' Sold Out Nclr 
Four Nights in Bostol 

Special to THE DAILY 

BOSTON, July 20. - Althot 
Metro-Goldwyn-Mayer's "Ben-H 
won't open at the Saxon Theatre hi 
until December, the first four nig 
of the engagement have already be 
sold out. Sam Richman, top execut 
at the theatre, armounced that f 
John Hancock Insurance Company 
Boston has bought up the house 
theatre parties on the opening nig! 
of the engagement. ; 

Veteran showmen here say it's I 
first time they can remember a thi 
tre selling out for a film even befi 
the picture has had its first sn 

David Jacobs Dies 

Funeral services were held 
yesterday for David Jacobs, 70, 
tired chief electrician of Loi 
Theatres, who died Sunday of h 
ailment. He was one of the circ 
oldest employees in point of servi 
having been employed by the 
Marcus Loew in 1906. He retired] 
1957. He is survived by a son, Lloj 
chief electrician for Loew's Theati 
his widow and a daughter. 

day, July 21, 1959 

Motion Picture Daily 


GM Earnings 

(Continued from page 1) 
ations ancj to resume the payment 

ji)r the 12-week period ended June 
;;'onsoHdated net earnings were 
. 59,000 or 51 cents per share, as 
oared with a loss of $106,000 in 
previous year's third quarter. 
kll divisions of Loew's Inc. are 
(ating profitably in the current 
i" Vogel said, "and each division 
's an improvement over last year. 
Ii contrast is particularly signifi- 

in the film production-distribu- 

operations which earned $5,- 
WO before interest and Federal 
ne taxes in the 40 weeks of 
1959, as compared to a loss 
^1 14,000 in the 40 weeks ended 

5, 1958." 
igel also told the stockholders 

at a recent meeting the board 
drectors, subject to stockholder 
Oval, voted for the granting of 
icted stock options to key per- 
';1. The options would involve 
iiggregate of 131,000 shares of 
I company's common stock, the 
n price being 100 per cent of 
'average daily market price be- 
■>a March 12, 1959 and May 27, 
c, or $30.25 per share, 
ligel also noted the early release 
h outstanding group of motion 
res headed by "Ben-Hur." 
:ig the others are "North by 
liwest," "It Started with a Kiss," 
er So Few," "The Wreck of the 
I' Deare," and "Home from the 


'ttlieb, Zeltner 

' ( Continued from page 1 ) 
r years of experience in motion 
ire distribution, Byrne said, 
ttlieb, a 38-year veteran, be- 
working for Metro-Goldwyn- 
Ir in the booking departments of 
BufiFalo, Cleveland and Detroit 
3:hes, 1928-33. Then he became 
esman at the Pittsburgh office 
,11 1945 took over as that branch's 
jger. In 1951 he became New 

Metroplitan district manager, 
jnew position gives him super- 
ji over the Albany, Boston, Buf- 
,j New Haven, New York and 
ielphia branches. 
(Itner joined the company 23 
J ago as assistant manager of 
I's Hollywood Theatre, New 

followed by sales positions in 
jlo, Pittsburgh, Chicago and New 
j He was appointed New York 
jh manager in 1958. 

irgument Granted 

( Continued from page 1 ) 
York Supreme Court Justice 
1 ^ Epstein here yesterday, 
tice Epstein said that last week's 
(ary judgment for $813,570 
iid Loew's still stands, but that 
csnt will be deferred until the 
me of the reargument. The case 
'es contract obligations entered 
:)y KTVR, Inc., Colorado Corp. 
Uhibition of the MGM film h- 
j Founders and Radio Hawaii 
they no longer control KTVR. 

Siegel Setting 

(Continued from page 1) 
British production program for the 

"Prior to this," said Siegel to news- 
men, "we have had a hit or miss 
policy in British production. We are 
now to try to set up a regular pro- 
duction program which will be sub- 
stantially in excess of what we have 
done before." 

Siegel envisages that if the pro- 
gram moves forward as planned, his 
company will set up some form of 
training school for stars in Britain. 
"It has always amazed me," he said, 
"that more talent hasn't emerged from 

The Metro investment in British 
production could be in the neighbor- 
hood of $10 to 18 millions. The money 
would come partly from dollar in- 
vestment and partly from earnings in 
Britain, the production chief said. 

The company already owns the 
MGM-British Studios at Elstree with 
seven stages totalling 80,000 square 

Leaving for the Continent 

Siegel leaves for the Continent 
this week. He anticipates returning 
here in the course of two weeks when 
he hopes to have completed a tenta- 
tive program to take back to Holly- 
wood. He then expects to make what 
he describes as a "firm statement" 
within 30 days. 

Siegel revealed that a film version 
of Sir Winston Churchill's life story 
has been stopped at the instance of 
Sir Winston himself. A script by a 
well known English playwright was 
submitted recently for his approval. 
But Sir Winston did not like it. 

Meanwhile, it is learned authori- 
tatively from other sources that a 
breakaway is pending between MGM 
here and the powerful Associated 
British Circuit. For a number of 
years MGM pictures have had a vir- 
tually automatic release on ABC. 

( Continued from page 1 ) 
mestic playdates in just 16 weeks. 
The only United Artists release to ex- 
ceed the estimated domestic gross for 
"Some Like It Hot" is "Around the 
World in 80 Days," which was a hard- 
ticket attraction in the majority of its 

From THE DAILY Bureau 

HOLLYWOOD, July 20-Two ad- 
ditional films have been announced 
for production this year by producer 
Benedict E. Bogeaus for distribution 
thru Inter Continent Releasing Or- 
ganization. The first project to go 
before the cameras will be "The Gold 
Bug." Principal photography has ten- 
tatively been scheduled to begin on 
Sept. 28. 

"Time Zone," based on an H. G. 
Wells thriller, will be Bogeaus' second 
upcoming project. ICRO, of which 
J. R. Grainger is president, will soon 
release Bogeaus' recently completed 
"Jet Over the Atlantic." 

Mrs. IJolgin Elected to 
Park St. Circuit Board 

Snecial to THE DAILY 

HARTFORD, July 20.-Mrs. Helen 
Dolgin, wi^pw of Hartford film indus- 
try pioneer Joseph Dolgin, has been 
elected secretary and director, and her 
son, Albert, assistant secretary and 
director of the Park St. Investment 
Company, owners of five suburban 
Hartford t;heatres. At the same time, 
Mrs. Dolgin takes over managership 
of the Lyric Theatre, Hartford, part 
of the Park properties. In addition, 
to the Lyric, Park properties include 
the Art, Central, Colonial and Lenox. 

Other Directors Named 

Mrs. Dolgin's election to the board 
of director;;, fills the vacancy created 
by her husband's recent death, and 
the younger Dolgin's name has been 
newly-added to the board. Other di- 
rectors are; A. M. Schuman, Louis 
Goldschmid,t Jr., Joseph Silver, Atty. 
Isadore Waxman, president; Leon 
Schuman, vice-president and treas- 
urer; Dr. Raymond Beckwith, and 
Arthur N. Schuman. 

Reopen Hartford House 

HARTFORD, July 20. - Commu- 
nity Theatres will reopen its shut- 
tered first-run Art Theatre here after 
Labor Day.^ . 

Another New England house, the 
Mohawk, North Adams, Mass., has 
closed for an indefinite period of re- 

Token Strike 

(Continued from page 1) 
ducers Association and NATKE's 
negotiating committee. The latter ar- 
rived without the union's general 
secretary, Sir Tom O'Brien. 

BFPA refused to continue the dis- 
cussions in O'Brien absence. The dis- 
gruntled NATKE men, alleging that 
BFPA was willfully adopting delay- 
ins tactics, ordered a token strike 
without O'Brien s cognizance. 

No information is available con- 
cerning O'Brien's attitude or, indeed, 
regarding the reason for his absence 
from last Wednesday's meeting, for 
he invariably is in the forefront of 
his union's activities. It is known, 
however, that he has been summoned 
to a union meeting tonight. 

Three Subjects for Discussion 

The union has three points for dis- 
cussion with BFPA: first, the setting 
up of a joint manpower committee 
controlling redundancies; second, 
wage differentials between common 
grades of workers in Associated Cine 
Technicians and NATKE, and, third- 
ly, alleged anomalies in working 

Change '^Denim* Date 

Twentieth Century-Fox's "Blue 
Denim," will begin its world pre- 
miere engagement July 30 at the 
Victoria Theatre here instead of July 
29 as previously announced. 

See 'Hot' in Record 

Bogeaus to Make Two 
More for Inter Cont. 

|."If individual motion 
pictures must be handled 
differently it is also evident 
that individual cities and 
newspapers present differ- 
ing problems." Unhesitat- 
ingly Krushen declares that 
the Hearst chain is the most 
consistently cooperative 
publishing organization. 
"They understand our 

-from a 
quotation by 
Mori Krushen, 


United Artists 
Picture Corp., and 
published in 
Variety, June 24, 1999^ 

Pictorial Sunday Magazine Group 

New York Journal-American 
Baltimore American 
San Francisco Examiner 
Pittsburgh Sun-Telegraph 
Detroit Times 

The Chicago American 
Los Angeles Examiner 
Milwaukee Sentinel 
Seattle Post Intelligencer 
Boston Advertiser 

Htrberf W. Beyea, Prtudtnf 


Motion Picture Daily 

Tuesday, July 21, 

Du Pont 'Show of Month' 
Announces 4 Specials 

The first four Du Pont "Shows of 
the Month" to be presented on the 
CBS Television Network during the 
1959-60 season of specials were an- 
nounced yesterday: They are: "Body 
and Soul," Graham Greene's "The 
Fallen Idol," Sinclair Lewis' "Arrow- 
smith," and Charles Dickens' "Oliver 
Twist." The four programs, to be pre- 
sented as 90-minute dramas live from 
New York, will be produced by David 
Susskind for Talent Associates, Ltd. 

"Body and Soul" will launch the 
third season of the Du Pont "Show of 
the Month" series, Monday, Sept. 28 
(8:30-10:00 P.M., EDT). The televi- 
sion drama will be adapted by Eliot 
Asinof from the hit screenplay. 

"Tlie Fallen Idol" will be adapted 
by Audrey Gellen and Jacquehne 
Babbin for presentation on Wednes- 
day, Oct. 14 (8:30-10:00 P.M., 

'Arrowsmith' on Nov. 9 

"Arrowsmith" will be presented on 
Monday, Nov. 9 (9:30-11:00 P.M., 
EST). Phil Reisman, Jr., who has 
vmtten a number of original teleplays 
for such series as "Studio One" and 
"Armstrong Circle Theatre," is drama- 
itzing the Lewis novel for television. 

Dickens' "Oliver Twist" will be the 
Du Pont "Show of the Month" on 
Friday, Dec. 4 (7:30-9:00 P.M., 
EST). The television dramatization 
will be written by Michael Dyne, the 
young English playwright who adapt- 
ed Dickens' "A Tale of Two Cities" for 
the Du Pont "Show of the Month" 
last season as well as writing the Brit- 
ish television version of Dickens' 
"A Christmas Carol." 

Britain's Associated TV 
Reports High Profit 

FTom THE DAILY Bureau 

LONDON, July 20. - Associated 
Television, program contractors in 
London on Saturdays and Sundays 
and in the Midlands from Mondays 
to Fridays, announce group profits 
before tax in the just completed year 
of £5,316,493. For the previous year 
the profit before tax was £3,665,909. 

A final dividend of 60 per cent is 
declared making one hundred per 
cent for the year. 



New Canada Company 
Planning TV Series 

Special to THE DAILY 

TORONTO, July 20. - The for- 
mation of Trans-Video Productions, 
Ltd., which is now completing the 
first film musical to be produced in 
Canada has been announced here. 
It is headed by Joseph B. Dunkelman, 
formerly president of Telepix, Ltd., 
and vice-president of Screen Gems 
(Canada) Ltd. Associated with him 
are Robert Maxwell and Rudy Abel. 

The company's studios are being 
leased from Audio Pictures and have 
available 28,000 square feet of work- 
ing space. 

Lloyd's Signed for One 

The company is preparing TV 
series on National Velvet, Lloyd's of 
London, a yet untitled series on 
sports car racing and a series on 
forest rangers. 

Jerry Franken Named 
NTA P.R. Director 

Jerry Franken has been named di- 
rector of public relations for National 
Telefilm Associates, it was announced 
by Lester Krugman, vice-president 
in charge of advertising and public 
relations. Harry Algus continues as 
press director for the company. 

Franken joined NTA in February 
of this year when the company ac- 
quired Gross-Krasne-Sillerman, Inc. 
where he was assistant to the presi- 
dent. Prior to joining GKS, Franken 
was public relations director for 
Television Programs of America; with 
Lester Lewis Associates; radio-tele- 
vision editor of The Billboard, and on 
the staffs of Variety and The New 
York Times. 

Appoint Friendly Exec. 
Producer, CBS Reports 

Appointment of Fred W. Friendly 
as executive producer of "CBS Re- 
ports," a special series of hour-long 
informational broadcasts to be pre- 
sented in prime evening time over the 
CBS Television Network, it was an- 
nounced by Sig Mickelson, CBS vice- 
president and general manager of CBS 

Friendly will supervise the various 
production units assigned to "CBS Re- 
ports." He will continue as co-produc- 
er of "Small World," which enters 
its second season this fall. 

"THE BIG Operator' 


Desilu Meet Today 

HOLLYWOOD, July 20.-The an- 
nual public stockholders' meeting of 
Desilu Productions, Inc., will be held 
tomorrow at 11 A.M. at the company's 
head oSice here. Desilu president Desi 
Arnaz will report on affairs of the 
corporation, and directors will be 
elected for next year. 


The Beasts of Marseilles 

Rank — Lopert 

Hartford, Conn., July 20 

The competent Stephen Boyd, fast- 
assuming top quality casting impor- 
tance on this side of the Atlantic— 
via 20th-Fox's "Woman Obsessed" 
and other "A" releases— is the princi- 
pal player, along with such known 
and respected character actors as 
James Robertson Justice, in this Rank 
Organization production, distributed 
under the Lopert banner in the U.S. 

Within a fast-moving, suspense- 
building 70 minutes, the effective John 
B. Aines screenplay, produced by 
Daniel M. Angel and directed by 
Hugo Fregonese, tells a dramatically 
compelling tale of international in- 
trigue against Marseilles, France, 
background. (Aines' screenplay, by 
way of exploitation assistance, was 
based on the novel, "The Seven Thun- 
ders," by Rupert Croft-Cooks. ) 

Two British prisoners-of-war, one of 
them Boyd, are smuggled into the no- 
torious "Old Quarter" of Marseilles by 
an Italian fisherman, soon finding 
themselves in the midst of plotting 
and counter-plotting the likes of 
which would be difiicult to compre- 
hend were it not for the fact that 
Marseillles evolved as the world's 
leading market for "secret" informa- 
tion during World War II. 

Edward Joseph served as produc- 
tion manager. 

Running time, 70 minutes. Adult 
classification. Release, in July. 

A. M. W. 

Desert Desperados 

RKO— states Rights 

Hartford, Corm., Jul 

One of the few new rel 
emanating from RKO, this seem 
mis-titled Italian import has mo 
do witli the Bibhcal era than wh 
first glance would infer American 
ern adventure. 

Ruth Roman, the American ac 
and Akim Tamiroff, who's strode 
camera in both the U.S. and Eu 
are the best-known people in this 
Nasht-Venturini production, 1 
on a story and subsequent screei 
by Victor Stolloff and Robert 
Steve Sekely has guided, with i 
ticed precision, a predominant] \ 
ropean roster of thespians against 
Italian and Egyptian background- 
principal script theme that of a 
some beauty (Miss Roman), ant 
possible part in desert intrigue th;i 
to rescue of Judeans in the tin. 
King Herod. There is, as anticij 
in this type of adventure in the 
ands, much scurrying to and fro i 
harsh punishment meted out. 

At the fadeout. Miss Roman's k 
ofi, as are most of the characters i 
have gone before, and the pitiful 1 1 
of Judeans goes forth into the r i 
with a newborn infant who ma)' c 
come the Messiah. 

The foreign craftsmen's dubbing t 
English rates well above similar \ r! 
from overseas production centers. 
Running time, 81 minutes. Gei ;; 
classification. Release, in July. 

A. M. V 

Canada Single Service 
TV Policy Ends Sept. IS 

Special to THE DAILY 

TORONTO, July 20.-Long awaited 
and now complete is the announce- 
ment that Canada's single-service 
TV policy, in effect since 1952, will 
end Sept. 15. An announcement was 
made in the House of Commons by 
Revenue Minister Nowlan that the 
Board of Broadcast Governors will 
begin to consider applications for pri- 
vate TV stations in areas now served 
exclusively by the publicly-owned 
Canadian Broadcasting Corp. 

There was no indication of how 
soon after Sept. 15 the applications for 
second stations would be considered, 
but it is understood hearings will be 
held before the end of the year. 
Licenses would be approved early in 
1960 and some new stations, including 
one in Toronto, probably would be op- 
erating by next summer. 

Sekely to London 

HOLLYWOOD, July 20. - Steve 
Sekely will leave here tomorrow for 
London to complete negotiations for 
Security Pictures on co-production 
with Sidney Box of Phillip Yordan's 
screenplay, "The Day of the Triffids," 
based on Philip Wyndham's English 

Make Compromise Ovi 
Police in Theatres 

Special to THE DAILY 

Newington, Conn., July 20— lu, 
Tohs and Polycrates Davey, o\\ - 
of the Newington Theatre, 1 
reached a compromise agreement \il 
officials in this suburban Hart 
town, concerning theatre police 

The exhibitors, who challenge 
town ordinance requiring police i 
on duty at certain times in the • 
seat, subsequent-run theatre, 1 
agreed to place an officer on duty 
day and Saturday nights, plus i 
den's matinees with the cost of 
lice services to be footed by 

They said: "This guy si 
THE where Capone left off 

BIG Operator 

An AJbert Zugsmith Production. 
In association with Fryman Enterprises. From M-G-V 



iL. 86, NO. 15 




Iritish Join 

Goldwyn Contemplates Putting Film 'Failures' 
Into Single Package tor Sale to Television 

T-U g Special to THE DAILY 

11 C R t r C SAN FRANCISCO, July 21.-Samuel Goldwyn let a small cat out of the 

bag here today when he said what he might do anent his stock pile of films 
as yet not released for exhibition on television. For more than a year Goldwyn 
has insisted TV will never get his pictures "until the price is right." 

In town with Mrs. Goldwyn to supervise personally the exploitation of 
Wednesday night's Northern California premier of "Porgy and Bess" at the 
Coronet Theatre, Goldwyn tossed a press luncheon. During the course of the 
affair he modestly admitted that within his long producing career he had made 
some pictures that were commercial flops. 

"Name of few of your- failures," a reporter suggested. 

"That is my secret," Goldwyn retorted, "but I am contemplating putting 
them together in one package and selling them to television." 


ill Coordinate Efforts 
ith Council Drive Here 

The program of the Council for the 
provement of Theatres and Motion 
iture Projection took on an interna- 
lal aspect yesterday with agreement 
ween the Council and the British 
,11 Producers Association to coordi- 
e their efforts to achieve better mo- 
1 picture presentation. 

-eorge G. Kerastoes, president of 
eatre Owners of America, which 

been administering the Council's 
gram, disclosed that he had re- 
yed a request for coordination 
jn the British Association, and had 
nediately pledged close liaison. 
nVhile the British group's work is 
marily with the improvement of 
iind, kerasotes told R. F. Frost of 
' B.F.P.A.'s General Secretary's 
ce, that: 

'At a future date, when our new 
(Continued on page 4) 

pport Indiana Allied 
hasing to Function 

Special to THE DAILY 

CLEVELAND, Ohio, July 21. -Al- 

1 Theatre Owners of Indiana has 
'ised to function as an organization, 
Vas reported here today by Marshall 

le, acting president of Independent 

eatre Owners of Ohio. 

Disclosure of the folding of the na- 
j (Continued on page 6) 

ictober Premieres for 
i.S. -Soviet Films Set 

^^Aipproximately simultaneous pre- 
' sres of the Soviet and American 
as in the cultural exchange agree- 
f nt are planned now for October in 
ishington and Moscow. Earlier, it 
id been expected the premieres 
^ht be held in September. 
'Marty" will be the premiere pic- 
I (Continued on page 2) 


Ask Action Now on 

Finance Committee 

Out-of-state Taxing Organized 

Special to THE DAILY 

WASHINGTON, July 21.-Business 
groups called on Congress to act this 
year to limit the right of states to 
tax out-of-state businesses. 

They told the Senate Finance Com- 
mittee that recent Supreme Court de- 
cisions permitting states to tax out-ofr 
state business firms would bring 
"chaos and confusion." The commit- 
tee is holding two days of hearings 
on the subject and is expected to hear 
more of the same testimony tomorrow. 
A House Judiciary Subcommittee is 
also studying the problems at the 
present time. 

Most bills pending in the Senate 
and House would exclude from state 
taxes all earnings derived from inter- 
state commerce where there is no 
(Continued on page 5) 

Formation of a Compo finance com- 
mittee has been completed by the 
Compo triumvirate, it was announced 
yesterday by Charles E. McCarthy of 
the Compo office. The organization 
had a financial committee several 
years ago which was permitted to 
lapse. Compo is now reviving it. 

Ben Marcus of Milwaukee, who rep- 
resents national Allied on the Compo 
governing committee, will be chair- 
man of the new group. Other mem- 
bers will be W. C. Michel, of 20th 
Century-Fox, representing MPAA; 
Solomon M. Strausberg, representing 
MMPTA; Albert Pickus, representing 
TOA, and Julius Sanders, representing 

It is expected that the first meeting 
of the committee will be held shortly. 

Hunter, Talking New Universal Pact, 
Advances Plans for Five Pictures 

(Picture on Page 2) 

Ross Hunter, the success of whose recent pictures have made him the fair- 
haired producer at Universal City, at the moment has plans for at least five 
more to follow "Pillow Talk," which he has just completed. 
Meeting with trade press repre 

sentatives for luncheon at 21 Club 
here yesterday, Hunter said his next 
probably will be a new version of 
"Back Street," one of Universal's 
most successful "woman's pictures" 
of an earlier day. The 37-year-old 
producer has a box office winner go- 
ing now in "Imitation of Life," which 
also was a Universal hit of yester- 
year. Presently, it shows signs of be- 
coming Universal's all-time high 

Since joining Universal in 1951, 

Hunter has to his credit in addition 
to the new "Imitation," his produc- 
tion of "Magnificent Obsession," 
which at the moment in Universal's 
record books ranks second to "The 
Glenn Miller Story" in grosses; he has 
"Battle Hymn," another winner; "All 
That Heaven Allows," a money pic- 
ture; "Tammy," whose success gave 
Universal a respite when things 
looked dark several years ago. 

As a "pack," his are among the 
(Continued on page 2) 

In RKO in '52 

Report Stolkin 
Eyes Deal 
For Republic 

Carter Denies Knowledge; 
Nothing 'Imminent' Seen 

Ralph Stolkin, Chicago industrialist, 
who seven years ago was a leading 
member of a syndicate which acquired 
RKO Corp. from Howard Hughes, 
is widely reported in financial 
circles to be interested in acquiring 
control of Republic Pictures through 
financial arrangements with Victor 
Carter, its president for the past three 

Questioned concerning the reports 
on his arrival here from the Coast 
yesterday. Carter dismissed them with 
a curt "I do not even know Ralph 
Stolkin." The latter, who was in New 
York on Monday, could not be 
reached for comment yesterday. 

The reports, which are not being 
accepted in Wall Street and industry 
quarters with undue seriousness, are 
that Stolkin has approached bankers 
and brokerage houses seeking financial 
backing for a proposed merger of his 
(Continued on page 5) 

Predicts Attendance 
Gains Will Continue 

Special to THE DAILY 

RIDLEY PARK, Pa., July 21.- 
Drive-in theatre attendance, which 
was 10.5 per cent above June, 1958, 
is pacing the industry "to its first real 
upturn in a decade" and the present 
level is expected to continue through- 
out the year, it was stated today in a 
weekly report issued by Sindlinger 
& Co. 

Sindlinger said that overall attend- 
(Contimied on page 6) 

400 Citations Issued 
[n 'Blue Law' Violation 

Special to THE DAILY 

SPARTANBURG, S. C, July 21.- 
City and county law enforcement au- 
thorities issued nearly 400 citations 
Sunday for violations of the Sabbath 
"blue laws." Those cited posted bonds 
of $1 each and were ordered to appear 
in magistrate's court. Area theatres re- 
(Continued on page 4) 

Motion Picture Daily 

Wednesday, July 22, 191i 


JOHN L. BURNS, president of Ra- 
" dio Corp. of America, and 
Thomas J. Deegan, Jr., a business 
associate, left here yesterday for Mos- 


Herbert L. Golden, United Artists 
vice-president in charge of operations, 
and president of United Artists Tele- 
vision, returned to New York yester- 
day from Hollywood. 

Linda Barbara Goodman, daugh- 
ter of Bernard R. Goodman, vice- 
president of Warner Brothers, will be 
married in the autumn to Steven 
Laifman of Westwood, Gal. 


Donald Albery, managing direc- 
tor of Wyndham Theatres of Great 
Britain, has arrived in New York from 
London via B.O.A.G. 

Jill Garas, wife of Roger Garas, 
Columbia Pictures radio-TV repre- 
sentative, gave birth to a boy this 
week at Booth Memorial Hospital in 


Dana Wynter will leave New York 
tonight for London via B.O.A.G. 

Marcelle Davis, of United Artists, 
Atlanta, will be married on Saturday 
to Sanford Kohn at Zebilon Baptist 
Church, Toccoa, Ga. 

'Nun's Story,' 'No.-N.W.' 
Win at San Sebastian 

"The Nun's Story," Warner Bros, 
release, won the Golden Sea Shell first 
prize at the San Sebastian, Spain, Film 
Festival which ended Monday night. 
M-G-M's "North by Northwest" was 
awarded the second prize Silver Sea 

Audrey Hepburn was voted best 
actress for her work in "The Nun's 

AT THE UNIVERSAL LUNCHEON yesterday: Phil Gerard, Ross Hunter, and 
Charles Simonelli. 

Hunter Planning Five Films 

from page 1 ) 

dients are there and need only be 
presented in modern dress. 

"I don't make pictures for the 
critics," he said. "They don't pay to 
see them. I make my pictures for the 
public. I've found the public still 
wants glamour on the screen but the 
characters must have something with 
which the audience can identify it- 
self. I try to put something for every 
one in every picture." 

"Pillow Talk," shown to Univer- 
sal's sales executives' meeting in Chi- 
cago last week in a first rough print 
form, was enthusiastically received. 
It is scheduled for October release. 
If Hunter is unable to start "Back 
Street" this fall he will, instead, go 
to England to make "Matilda Shouted 
Fire," a stage hit throughout that 
country. Doris Day will be starred. 

Others on his hst include "Ele- 
phant Hill," with Susan Hayward, 
to be made in India; "Peter aiTd 
Catherine," a story of Russia in the 
1500s, and Little Eva," a Sandra 
Dee starrer, which he may do "right 


company's best-grossing pictures, but 
he frankly admits there were a few 
clinkers in between. 

It is common knowledge in Holly- 
wood and New York that every studio 
would like to add Hunter to its pro- 
ducer roster. His contract with Uni- 
versal has four years to go but, in 
view of the degree of success his films 
have attained, its terms currently are 
being renegotiated. Hunter expressed 
optimism over an acceptable out- 
come, saying he wants to remain with 
"U" and feels the studio is making a 
genuine effort to be fair. 

"When I first joined Universal after 
an unsuccessful career as a very bad 
actor," Hunter observed, "the studio 
policy was to turn them out as fast 
as we could and not worry too much 
about the result. Now, the objective 
is quality. We do the best job we 
possibly can on every picture and, 
of course, we make fewer of them. 

"I'm convinced it's the right policy. 
The public wants quality today." 

Hunter said he enjoys doing re- 
makes of outstanding pictures of ear- 
lier years because the popular ingre- 

N.E. Allied Affiliate 
Booking Film Short 

Special to THE DAILY 

BOSTON, July 21.-For the first 
time in its history. Independent Ex- 
hibitors, Inc., of New England, a 
unit of National Allied, is booking a 
film for consumption in New England 
theatres. The film is a Ted WilHams 
sports short showing the famous base- 
ball player battling dolphin, bonito 
and marlin in Puerto Rican waters. 

In color with a musical background, 
it is narrated by Curt Gowdy, and 
runs 11 minutes. Early in August it 
will play key cities in six New Eng- 
land states. 

Soviet-U.S. Films 

{Continued from page 1) 
ture in Moscow and the Soviet's "The 
Cranes Are Flying" in Washington. 

The pictures included in the agree- 
ment will be released on a staggered 
schedule, singly, following the pre- 
mieres. There are seven Soviet films 
and 10 U.S. films in the agreement. 

Folliard Elected 

BALTIMORE, Md., July 21.-Rob- 
ert J. FoUiard, former district man- 
ager for RKO Radio Pictures and 
Rank Film Distributors of America, 
has been elected vice-president of 
Rappaport Theatres here. 

Cof. Production 
At All'Time High 

From THE DAILY Bureau 

HOLLYWOOD, July 21. - Coluii 
bia production at the studio here w 
reach an all-time high on Aug. 
when five features representing r 
estimated $11,500,000 production i 
vestment will be filmed at the sti 
dio's Hollywood facilities accordii 
to Samuel J. Briskin, vice-preside i 
in charge of studio operations. 

Two William Goetz production 
"The Franz Liszt Story" and "T] 
Mountain Road," which have bet 
locationing, are scheduled to retui 
to the studio on Aug. 3. "Who W; 
That Lady?", Ansark-George Sidnc 
production, continues to film at th 
studio following a July 13 start, r 
does "The Gene Krupa Story," 
Philip A. Waxman production. 

Drexel Films' "Because They'r 
Young," new title for "Harriso 
High," will begin principal photojj 
raphy Aug. 3. 

Four Slated Overseas 

Four films will be in productioi 
for Columbia release overseas Aug. .'; 
giving the company a record numbe 
of nine features before the camera 
on one day. The four overseas ari 
Carol Reed's "Our Man in Havana, 
Sam Spiegel's "Suddenly, Last Sum 
mer," Charles Schneer's "Gulliver' 
Travels" and Warwick's "Jazz Boat.' 

Six additional films are bein; 
readied for starts during the balanct 
of August and the month of Sep; 
tember. These include Fred Kohl 
mar's "Wackiest Ship in the Army,' 
"The Caves of Night," Cornel Wilde': 
initial Theodora production, Hal 
Bartlett's "All the Young Men," 
"Strangers When We Meet," Richarc 
Quine's first independent production. 
"Who Is Sylvia?", a Corona-Arwii 
production, and "The Tiger Amont 
Us," which Boris D. Kaplan will pro- 

Bill Brown Dies 

WORCESTER, Mass., July 21.-Bil 
Brown, 47, manager at the Park Thea 
tre here for many years, died suddenl) 
yesterday of a heart attack. He is sur 
vived by his widow and a daughter 

'3 Men' Booked Here 

The Hal Roach release, "3 Men ir 
a Boat," will premiere at the 68t]: 
Street Playhouse here on July 28. 


Nothing In The World Beats the 
BTkclcy! ^j J^ iS^ 
Mid week or week end, it's always a good time to come to 
^^^^ ^ 

Asbury Park} 


in New York City, call WOrth 2-4018 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane Editor- T;,mp« n T„„,.. i\t '■ ^TT! TT", TTT- 

Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAy! Char"es S Aa'rons^n ?H;JnH»l' Ed. or; Richard Gertner, News Editor; Herbert V. Fecke, 

wood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; Telephone HOIlArood 7 2145 Wathin^^^^^ ¥'a A.P"^'='k',°":i P',"'^ ^^^J^^?- .Yi"<l':"t Canby, Eastern Editors. Holly 
Bear St. Leicester Square, W 2. Hope Williams Burnup, Manager; heter Burnup, Editor; William Pay News E 

Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishins? Comn/rlv Tnr I97n cvfu a" d 7 rT, r---— .^^-^^.^ „. ...^ 

CM^ aflHrpss- "nniVnnhr-^ 1x1^™ v^rU" iwr,,-t;„ n„;„i.„ T3„„:j._,.. "f.^ ^"'K , -^^ ruDiisning (company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Circle 7-3100 

Bear St. Leicester Square, W. 2. Hope Williams Burnup; MTnagerT'PeTeTVu^nuri^itor- William P^^^^ Washington, D. C; London Bureau, 4,) 

T.-.-,.. : o , , ^ . " i^\efpM^^ T Editor Correspondents m the principal capitals of the world. Motion! 

£lL Yr Vir^vZ^-A^\^^^^^ Sixth Avenue, Rockefeller Center, New York 20, Circle 7-3100. 

-U- X"'^^''^"'^^,'}}-' Theo J. Sullivan, Vice-President and Treasurer- Raymond Gallagher,! 
as a section of Motion Picture Herald;' Televi"sion"Today,^puTlisQ''dail7 as 'a^^^^^ pfct.^re D^Hv^m"? Better Refreshment Merchandising, each published 13 times a year 

class matter Sept. 21. 1938. at the Post Office at New Yo^k.^N. Y.. nni.A,l\ttTMllo^tTs7l:T^^^^^ ftlTt^' 1^^^^ ^1^^^^: iS^^TUL^lt 

TAKE ATJK e preview in the 

'.e it at M-G-M s 9^'^ ^,3 the answer to every 

TVio mroi^cooo corcroti n1" wine o rlrpti m -fa r nc: n nri7.p • 

The overseas sergeant wins a dream-car as a prize 
and a dream -girl for liis bride ! Each has 
the most beautiful chassis in the world. 
But the government won't let him 
use one . . . and she has her 
own ideas about 
the other ! 


Glenn E3rcl 
DcbUc Reynolds 


\ And it's a joy-ride all the way . . . from cool dolls 
to hot flamencos . . . from fiestas to bullfights . . . 




Screen Play by 


Directed by 

Produced by 


Motion Picture Daily 

Wednesday, July 22, 19E; 

British Joining 

( Continued from page 1 ) 
program of providing free technical 
advice to theatre owners to improve 
their presentation of pic tines and 
physical comfort of their theatres is 
firmly established, the Council will 
move into broader areas. We expect 
to seek standardization of projection 
processes (without hindering develop- 
ment of new processes), and to en- 
courage the development of new 
methods of both picture projection 
and sound presentation, which \\'Ould 
be unique to theatres and which the 
public could not obtain anywhere else 
but at a motion picture theatre. When 
we enter this phase of our program, 
the experience of your committees, 
and coordination 'with your program, 
will become most important." 

Declaring "we shall be delighted to 
keep you appraised of the Coimcil's 
program," Kerasotes told Frost, "it 
was a great pleasure to learn that seg- 
ments of the British motion picture 
industry are also actively working to- 
wards the improvement of motion pic- 
ture presentation." 

Frost's letter follows: 

"Consequent upon complaints to 
this Association about the quality 
of iilms, both British and foreign, 
shown in cinemas, and particularly the 
standard of sound reproduction, our 
Studio Sound Committee at a meeting 
on 21st October, 19.58, recommended 
our Executive Council to set up 
an All Industry Committee to consider 
means by which the standard of ex- 
hibition in cinemas could be im- 
proved. This recommendation was 
adopted on 5th November, 1958, and 
an All Industry Committee was set 
up by this Association to investigate 
sound reproduction, and by the Brit- 
ish Kinematograph Society to investi- 
gate picture presentation and matters 
related thereto. Several meetings of 
the Committees have already been 
held but the investigations are still 

"You will appreciate, I am sure, 
the interest and gratification felt par- 
ticularly by our Committee on the 
formation of your Council. I have 
been asked to convey our Committee's 
greetings and sincere wishes for the 
success of the work of your Council, 
and to ask if it is intended that its 
work will be similar to our Commit- 
tee's and if so, whether, at a later 
stage, our draft recommendations on 
the means by which improvements 
might be made, could be exchanged 
for comments to obviate the likelihood 
of any diversions in the recommenda- 
tions causing confusions." 



They said: "This 
guy starts where 
Capone left off!" 



An Albert Zugsmith Production. 
In association with Fryman Enterprises. From M-G-M. 


A Private's Affair 

20th-Fox — CinemaScope 

Here is a bright, past-paced, romantic comedy-with-music, nicely de- 
signed for escape-seeking Summer audiences. "A Private's Affair" stars 
some of the best and/or most popular young talent in Hollywood today: 
Sal Mineo, Christine Carere, Gary Crosbv and an especially talented new- 
comer named Barry Coe. It is, in fact, Coe's picture since the title refers 
to a wildly improbable but very amusing plot mix-up which has him, 
a buck private, mistakenly married to the first woman Assistant Secretary 
of the Army. Don't ask how it happens; just sit back and enjoy it. 

The screenplay by Winston Miller, based on a story by Ray Livingston 
Murphy, follows the adventures of three quite different draftees during 
their first hectic months in the Army. Mineo is a somewhat "beat," bop- 
talking type from New York City; Crosby, a girl-chasing rancher from 
Oregon, and Coe, a pleasant, studious college bov from New England. 
Their basic training is eased when a TV producer, Jim Backus, decides 
to feature the three boys on a show spotlighting Army talent. It's at this 
point that the Terrible Mistake occurs, and Coe, who is in the hospital 
suffering from laryngitus, wakes up with a strange hallucination that he 
has married the Assistant Secretaiy of the Army (played with delightful 
mock gravity bv Jesse Royce Landis ) . 

How the problems are straightened out need not be gone into here. 
At the fadeout all the youngsters are properly paired off: Mineo and 
Terry Moore, Coe and Miss Carere, and Crosby and prettv TV newcomer, 
Barbara Eden. Adding lilt to the film are three song numbers by Jimmy 
McHugh, Jay Livingston and Ray Evans: "The Same Old Ai-mv," "36- 
24-36" and "Warm and WiUing." The best is the irreverent "Same Old 
Armv," which the three male stars deliver with gusto. 

The excellent supporting cast, in addition to Backus and Miss Landis, 
includes Robert Burton, as the disbelieving general in charge of the base 
where most of the adventures take place, and Alan Hewitt, as the psy- 
chiatrist who can't quite overcome his professional pleasure when he 
hears Coe's strange story of love and marriage to a Pentagon official. 
Perhaps the film's funniest moment, however, is provided by a chimpan- 
zee act. Marquis and Family. 

The picture has been handsomely photographed in CinemaScope and 
De Luxe color. David Weisbart produced and Raoul Walsh dii-ected the 
20th-Fox production. 

Running time, 92 minutes. General classification. Release, in August. 

Vincent Canby 

400 Citations 

( Continued from page 1 ) 
mained dark in line with a previously 
announced policy to give law enforce- 
ment authorities an opportunity to 
carry out their promise to strictly en- 
force the "blue laws" here. 

County police reported 283 cases 
were made in 149 places of business 
and the city police reported 100 cita- 
tions, the bulk of which were for vio- 
lating the South Carolina law against 
working on Sundays. Maximum sen- 
tence spelled out in the law is a $1 

Many Services Maintained 

With one exception, it is reported 
that all of Spartanburg drug stores 
were open for business, along with 
curb markets, ice cream bars, peanut 
vendors and a china shop, also numer- 
ous gasoline service stations through- 
out the city and county. 

Only one theatre manager could be 
contacted here and he declined to 
comment on plans for next Sunday. 
He did indicate that some sort of an- 
nouncement would be forthcoming 
during the week. 

Report 'Dooley' Grosses 
Surpassing 'Sinbad' 

Columbia's "The Legend of Tom 
Dooley," in its first key city engage- 
ments following the record-breaking 
openings in the Carolina territory, is 
running 15 to 50 per cent ahead of the 
top-grossing Columbia release of last 
Christmas, "The Seventh Voyage of 
Sinbad," the company said yesterday. 

For the four-day weekend,. "The 
Legend of Tom Dooley" grossed $7,- 
000 at the Metropolitan Theatre in 
Houston; $5,000 at the Paramount 
Theatre in Atlanta; and $3,500 at the 
Crosstown Theatre in Memphis. In 
Chattanooga, day and date engage- 
ments at the Capitol Theatre, Broad 
St. Drive-In and 58th St. Drive-In 
grossed a total of $3,500 for three 

New '^Circus' Party 

The Roxy Theatre will have as 
guests today at the 10 A.M. showing 
of "The Big Circus" 2,000 boys and 
girls from Jewish, Protestant and 
Catholic organizations. The first "Big 
Circus" children's party last Friday 
was a big success. 

Michigan Allied Seeks 
Exhibitors' B-B Ideas 

Special to THE DAILY 

DETROIT, July 21.-To the e.! j 
hibitor submitting in writing the beiu 
business-building suggestion for i:J 
dustry use will be presented a troplV 
at the annual convention of Alliei' 
Theatres of Michigan to be held Sep 
23-24. The trophy has been donate 
by Lee Artos of Electro Carbon C.i 
A contestant may submit as man 
ideas as he desires and will be give 


opportunity during the convention f:{ 
oral amplification. 

The winning idea, it is stated li 
Milton London, Michigan Allied prei 
ident, will be given national publicity 

Kroger Babb to MCP 
As Advertising Head 

From THE DAILY Bureau 

HOLLYWOOD, July 21. - Krog.;, 
Babb, veteran specialist in exploit' 
tion films, has been signed by MC 
Film Distributing Co. to head its af 
vertising and exploitation departmer 

Bleeden, Morheim and Switzer w:' 
continue as public relations counse 
ors, it was announced by Micha, 
Miller, MCP executive. 

Preview of '^Holiday^ 

More than 200 newspaper travi' 
editors and South American corre 
pondents will attend a special pri 
view of 20th Century-Fox's "Holida 
For Lovers" tomorrow, at the fils 
company's Little Theatre. The shov 
ing is being jointly sponsored by Fc; 
and Pan-American World Airways 
part of the celebration surroundii: 
the airline's inaugural jet service bt 
tween Buenos Aires and New York 

Castle Starts Tour 

HOLLYWOOD, July 21. - Fo 
lowing an invitational press preview 
tonight of "The Tingler," producer 
director William Castle left for Nev 
York on the first leg of a persons 
appearance tour which will have hii 
covering seven key cities on behal' 
of his initial William Castle and As 
sociates production for Columbi 
Pictures release. 

Wheaton Rites Today 

DETROIT, July 21. - Funera 
services will be held tomorrow at th, 
Shrine of the Little Flower for Nor 
man Wheaton, Detroit theatre man 
ager for many years, who died at hi 
home here Sunday following a hear 
attack. Interment will take place a; 
Holy Sepulchre Cemetery. Surviving 
are his widow, Arlene, a son and twq 

Al Simms to AIR Post 

HOLLYWOOD, July 21. - A! 
Simms, a veteran of the music field 
has been signed by American Inter 
national Records as assistant to gen- 
eral manager Don Leon. Simms has 
left for New York to record singe 
Joe Mangano, just signed by AIR, 
and to scout other new talent. 

Wednesday, July 22, 1959 

Motion Picture Daily 

felevisjqn Jo day 


Republic Deal 

( Continued from page 1 ) 
twn company with Republic, control 
if which would be held by the Stol- 
organization. Carter and associates 
cccjuired control of Republic from 
ierbert J. Yates and associates on 
,,uly 1. 

, A reliable financial source yesterday 
aid he regarded the Stolkin moves 
is a "hunting expedition" from which 
lotliing imminent need be expected. 
t am sure there have been some dis- 
•ussions," he said, "and I am equally 
ure nothing is ripe." 

A regular meeting of the Republic 
)oard is scheduled for next Wednes- 
|lay. New directors were elected to the 
joard on July 1 to give effect to the 
hange in control. However, Carter 
ince has kept tire identities of the new 
lirectors secret, although immediately 
,ollowing their election he promised 
jeporters a statement "within a day 
;ir two." 

' To Reveal Directors Later 


Asked again yesterday for the 
jiames of the new directors. Carter 
,aid this information along with word 
if his administration's plans will be 
eleased "in a week or two." 

"I have only been in here about 
wo weeks," he commented. "I haven't 
,|iad time to familiarize myself with 
„nything yet." 

I Stolkin, in association with his fa- 
lilier-in-law, A. L. Koolish, and others, 
jiurchased RKO from Hughes in late 
1 952, relinquishing it a month later 
joUowing adverse publicity. RKO 
iwnership reverted to Hughes, who 
ubsequently sold it to General Tire 
|t Rubber Co. 

, Stolkin later severed business rela- 
ions with his father-in-law. 

isk Action Now 

Continued from page 1 ) 
^aisiness establishment in the state, 
'^he Supreme Court in effect upheld 
%e right of states to levy a non-dis- 
I'riminatory income tax on earnings 
lerived from interstate commerce, 
whether the firm has an establishment 
^1 the state or merely sells to compa- 
res in the state. 

The National Association of Manu- 
icturers said it places "great empha- 
!s on the need for a positive guidefine 
y which both business and state and 
'')cal governments could assimilate 
'Hth reasonable certainty their com- 
pliance and collective responsibility." 
' Senate Small Business Committee 
ilhairman Sparkman (D., Ala.) urged 
le finance committee to approve a 
ill sponsored by his committee to 
mit the right of the states to tax 
ms that don't have an establishment 
I the state, and to set up a special 
mimission to study the entire prob- 


available for 




GILLETTE will pick up the NBCheck Monday, Aug. 3, when the 
second all-star baseball game will be telecast from the Los Angeles 
Coliseum thru Maxon Agency. . . . Broadway-ites are rooting out loud 
for Jack Benny to be on hand when the Lambs honor his old sidekick, 
Phil Baker, with a "Night" on Saturday, Sept. 26. . . . When Bill Bendix, 
Hans Conreid and Teddy Rooney co-star in the Rexall TV Special "The 
Ransom of Red Chief" on the NBChannels it'll be a return engagement 
for Bill who appeared as an extra when this O. Henry story was filmed 
at the Vitagraph Studios in B'klyn 47 years ago. ... An important na- 
tional sponsor is ready to sign up the clever show, "The Ad-Libbers" 
which several seasons ago had been CBSeen. Produced by Hal Persons, 
the Wm. Van Praag package features the clowning and thespiantics of 
Kave Ballard, Peter Donald, Gretchen Wyler as regulars supported by 
various guests. This one, up-dated and revised, can prove to be one of 
the aces of the fall season. . . . Bud Wendell, former deejay and news- 
caster at KYW (Cleveland) has been upped to program director suc- 
ceeding Mark Olds who comes to N.Y. to head WNEW's programming. 
. . . Suzie Lee, the TVenus of Verona, N.J. who's as easy on the orbs 
as on the ears, is getting experience emoting in "Showboat," currently 
at the Pinebrook Show Tent in Jersey. . . . Remember that famous line, 
. . . but spell my name right! unquote: well, in Monday's pillar, in 
printing the fine work he's been "KFS Doing in San Diego" we forgot to 
name Bill Gentri, as the party (Centrifugal force, no doubt.) . . . Col- 
lege Athlete Floyd Simmons signed with the Henry Willson Agency last 
Friday who submitted him for a Co-CBStarring role in "The Line-up" 
teleseries the following Monday. He was signed Tuesday and on Wed- 
nesday Willson started to seek a new name for Simmons. . . . 


Back in 1948 an Ork Pilot named McGuire, learned to like the Town 
House in Gloucester City, N.J. where he was featured. Three months 
ago Mac, now a successful dejay at WPEN, Phila., purchasd the Town 
House thus emulating a couple of other w.k. bandleaders, namely Paul 
Taubman, Mine Host at the famous Penthouse in Gotham and Vaughn 
Monroe of the Meadows in Framingham, Mass. both of whom cased 
the respective joints while employed there. . . . And while in Philly, we 
might say that Bud Brees, breezed into the studio Monday from a two- 
week vacation, drenched by the torrential rainstorm which even flooded 
Red Benson's Cheltenham swimming pool. . . . Continuing the "Phila- 
delphia Story" Doug Arthur turned in so eloquent a pitch (two weeks) 
for a travel sponsor on Hawaii, that he completely WCAUght his own 
fancy. Next week he flies to the 50th State on his own vacation. . . . 
Helene Kane, who made music history in the 20's and 30's with her 
"Boop-boop-a-doop" rhythms and "flapper" movies for Paramount, will 
guestriil on Joe Franklin's "Memory Lane" program TVia WABC, Mon., 
Aug. 3 (10-10:30 ayem.) . . . Tee-hee. Rob't. Q. Lewis knows a wrestler 
who was disqualified the other night.— he DIDN'T belt the referee, 
(was the referee a little feller called "Brooklyn"— and does he hail from 
Yonkers?) . . . Dick ABClark will celebrate the second anniversary of 
his sensational TV'er with the Aug. 5 stanza of "American Bandstand." 

Weiner Joins MGM-TV 
In Commercial Prod. 

Len Weiner has joined MGM-TV 
as sales representative for the com- 
mercial production department, it 
was announced by Bill Gibbs, direc- 
tor of MGM-TV's Commercial Pro- 
duction Division. Weiner, who pre- 
viously headed his own commercial 
film company, Dee Jay Productions, 
has just returned from MGM's Cul- 
ver City Studios where he spent a 
week meeting with key personnel. 

He will be contacting advertising 
agencies in New York and will rep- 
resent MGM-TV for commercial pro- 
duction both at Culver City and at 
the new studios to be located here at 
550 Fifth Avenue. 

NTA 'Grand Jury' Set 
In 44 TV Markets 

The D-X Sunray Oil Co. of Tulsa, 
Okla., will sponsor NTA's "Grand 
Jury" television series in 44 Midwest 
markets, marking the second major 
regional sale by NTA Program Sales 
during the past week. Announcement 
of the D-X Sunray sponsorship was 
made in a joint statement by Gene W. 
Dennis, air media director of the 
Potts-Woodbury advertising agency 
of Kansas City, Mo., and Michael M. 
Sillerman, president of NTA Program 

Last week Anheuser-Busch, Inc., 
brewers of Budweiser Beer, renewed 
for a second year, sponsorship of 

Desilu3-Mo. Profit 
Equals Entire Year 

From THE DAILY Bureau 

HOLLYWOOD, July 21.-Desilu 
Productions, Inc., stockholders were 
told by company president Desi Ar- 
naz today that first quarter profits for 
the current fiscal year would be equal 
to those for the entire last fiscal year. 
Arnaz, speaking before the first an- 
nual public shareholders' meeting at 
Desilu's Hollywood studio, reported 
that the quarterly increase was esti- 
mated on tabulation of the company's 
current contracts, which will amount 
to not less than $23,5()0,000-an in- 
crease of $.3,000,000 or 15 per cent 
over the last fiscal year. 

An even brighter profit picture for 
the second quarter was predicted by 
Arnaz. "At the end of the first six 
months of this fiscal year," he ex- 
plained, "we estimate that the profits 
will be more than double the 22 cents 
per share earned during the fiscal year 
ended May 2, 1959. I must emphasize 
that these profits do not include the 
anticipated profits on future usage of 
our backlog of shows. This backlog is 
being increased during the current 
season by approximately 69 per cent 
to a total of 944 half-hours of filmed 
product available for re-use ■ in this 
country and also for foreign release." 

No Payments on Class B 

Desilu anticipates that it will con- 
tinue to maintain a quarterly dividend 
rate of at least 15 cents per share on 
common stock, Arnaz stated. No divi- 
dends have been paid on the Class B 
common stock which he and Lucille 
Ball Arnaz own, he said. 

Other business conducted during 
the meeting was adoption of a re- 
stricted stock option plan designed 
to provide creative, production and 
other key personnel with additional 
incentive by granting such employees 

Elected to the board of directors 
of the corporation for one year were 
Desi Arnaz, Lucille Ball Arnaz, Mar- 
tin N. Leeds, Edwin E. Holly and A. 
Charles Schwartz. 

Hyman Business Report 

Edward L. Hyman, American 
Broadcasting - Paramount Theatres 
vice-president, will report to trade 
press representatives on current busi- 
ness developments and future product 
at a luncheon at AB-PT headquarters 
here today. 

NTA's "U.S. Marshal" which they 
are currently using in 93 television 
markets. The "Grand Jury" program, 
under D-X Sunray 's sponsorship, is 
scheduled to go on the air beginning 
Jan. 1, 1960. 


'film effects, inc: 

PIAZA 7-2038 


• ART WORK • B ^ W and COLOR 

A ComplOsSieryice iorFilm Producers' 


Motion Picture Dail\ 

Wednesday, July 22, I i9 


Building advance interest 

a William Goetz production for 
Columbia release, received consider- 
able pre-selling assistance from a full 
page front cover by noted caricaturist 
Jacques Kapralik on "Pictorial Re- 
view's" July 12 issue. 

Gary Cooper, Rita Hayworth, Van 
Heflin, Tab Hunter, Richard Conte 
and Michael Callan, the film's stars, 
are featured on the cover of "Pictorial 
Review," magazine supplement of the 
Hearst newspapers. 


In the squashy hours of a gay night 
on the town one of the most exciting 
things that can happen to a girl in 
New York is to be plunged into the 
fountain in front of the serenely ele- 
gant Plaza Hotel. It startles the pas- 
sers by, slows the traffic and, some 
say, even causes the old nags who 
draw the cabs through Central Park 
to neigh yeah. 

Suzy Parker, star of "Best of Every- 
thing," was being plunged into the 
Plaza's fountain, as she played her 
part in this new 20th-Fox film when 
"Life's" photographer Richard Ave- 
don made interesting scenes of the 
escapade. They appear in the July 
20 issue of "Life." 


"The Five Pennies" starring Danny 
Kaye playing Red Nichols, was se- 
lected by "Redbook" as the picture of 
the month for August. 


The featured players in "Darby 


They said: "This guy starts 
where Capone left off!" 

means "THE 

BIG Operator 

An Albert Zugsmith Production. 

1/1 association with Fryman Enterprises. From M-G-M. 


The Scapegoat 

Du Maurier— Guinness Prod. — MGM 

Alec Guinness is an actor noted for tackling unconventional parts; his 
gallery of film portraits ranges from the odious Fagin in "Oliver Twist" 
to the complex Colonel Nicholson of "The Bridge on the River Kwai," 
for which he won an Academy Award. His impressive talent has won a 
loyal and worldwide following, which is the audience that will be most 
eager to see "The Scapegoat," in which he again has an unusual role. 

In addition this film will appeal to readers of the Daphne Du Maurier 
novel on which the script is based. Some strong acting talent appears in 
the picture with Guinness, including the illustrious Bette Davis in a 
brief part (she has only three scenes); the brilliant Irene Worth and 
Pamela Brown of the English stage; and the attractive French star Nicole 

In one of his pictures, "Kind Hearts and Coronets," Guinness acted 
eight different parts; this time he has a dual role. He porbravs both an 
English pi^ofessor on vacation in Paris and a French nobleman whom the 
former strongly resembles. The plot "gimmick" is that the Englishman 
is tricked into taking over the identity of the Frenchman and carries 
off the masquerade so well that the latter's own family and friends— 
with one exception— are completelv deceived. 

Whether or not Guinness has fully succeeded in carrying out this dif- 
ficult acting assignment will be a point of debate with his fans. Some 
will surely applaud his performance; others may feel it lacks sufficient 
virtuosity and drive to make the audience believe the fantastic business 
of one man stepping so completely into the shoes of another so unlike 
himself except for a physical resemblance (a foreigner, too boot!) and 
deceiving the man's own wife, mother, child and sister in the process. 

Those who can suspend original disbelief and accept the premise, 
however, should be intrigued bv further developments in the script Gore 
Vidal and Robert Hamer have written from the Du Maurier novel. It is 
quite a disordered and mixed-up household in which the Englishman 
finds himself. The mother, played by Miss Davis in grotesque makeup, 
is a domineering old dowager with an addiction to morplune which she 
expects her son to supply. The wife, played bv Miss Worth, is alternately 
spiteful and loving before she finally commits suicide. The daughter, 
portrayed by Annabel Bartlett, is an intense and neurotic little girl, and 
the sister, played by Miss Brown, is strangely bitter, too. As a matter of 
fact these characters are so interesting one wishes they were more 
thoroughly developed in the script. 

Before the Frenchman unexpectedly returns to claim his position the 
Englishman has got involved with all these people, made changes in the 
plans for the family business, and fallen in love with the mistress of his 
look-alike (the attractive Miss Maurey has this role). The ending is 
ambiguous and different from the novel. The Frenchman returns and 
confronts the Englishman; they exchange pistol shots in a darkened room; 
and in the final scene it is apparently the Englishman who takes Miss 
Maurey into his arms. One can only assume that the Frenchman is dead 
and his double is going to take over his identity on a permanent basis. 

A Du-Maurier-Guinness Production, "The Scapegoat" was produced 
bv Michael Balcon and partially filmed on location in the Loire Vallev 
of France. Hamer also directed. 

Running time, 92 minutes. General classification. Release, in August. 

Richard Gertner 

O'Gill and The Little People" are 
leprechauns, a band of little men 21 
inches tall, who delight in tricking the 
mortals who live near the mountain. 
This live action Walt Disney film is 
reviewed by Richard Marek in the 
July issue of "McCall's." 


Audrey Hepburn, interviewed for 
the July issue of "Seventeen," said 
"working in a leper colony in the 
Belgian Congo while filming 'The 
Nun's Story' was one of the most 
inspiring things in my life. It is ter- 
rible, of course, to see someone with- 
out a leg, with fingers eaten away 
by leprosy. You see these things, yes. 

but they are not important things. 
Because of the human spirit, patients 
and doctors have such hope." 


"The Rabbit Trap" is a film based 
on the theme in which a father finds 
it necessary to walk off his job to free 
his son's pet rabbit. Ernest Borgnine 
plays the father in the film, reviewed 
in the July "Good Housekeeping." 

According to the reviewer of 
"Middle of the Night" in the August 
issue of "Coronet," Fredric March's 
brilliant performance is of Academy 
Award calibre." 

Walter Haas 


( Continued from page 1 ) 
ance figures have now exceeded 1 
posted last year for 20 succt; 
weeks. During the week ended Ju 
for example, total attendance at I: 
tres was 59,600,000. This was 
per cent above the comparable \ 
in 1958. Not since early Februar, 
1959 attendance fallen below 
recorded in 1958, it was pointed 

According to this week's Sindl : 
activity report, attendance at all : 
wall and drive-in theatres acros 
country was up 17.3 per cent in 1 
and 6 per cent in June. Drive-iii 
tendance, however, rose even 
sharply, causing the Sindlingtr 
ganization to attribute the inclu' 
continuing success to growth in 
drive-in market. 

Sindlinger Cites Surveys 

Explaining his prediction that i 
present level of attendance will - 
tinue the rest of the year, Albei; 
Sindlinger, president of Sindlin<; 
Co., said: "Studies presently 1 
conducted by our field staff for I 
production and exhibition clients 
cate that certain films, schedulec 
release during the remainer of i 
year, currently have greater comb i 
potential than any group of films ' 
had during the past five years." 

Fihns cited by the firm's prest 
include "Ben-Hur" and "They C 
to Cordura," due for release 
"The Big Fisherman," scheduled 
distribution on a reserved seat ; 
in August; "Solomon and She 
slated for debut at Christmas; 
"On the Beach," to be released arc 

Report Ind. Allied 

( Continued from page 1 ) 
tional Alhed affilaite came simultJ 
ously with the announcement 
Kenneth Prickett, who has been 
ecutive secretary for both the Indi 
and Ohio groups, is now appoij 
full-time secretary of the Ohio exll 
tor organization. Prickett will l! 
his headquarters in Columbus. 

Other officers of the Indiana org* 
zation included Richard T. Loc 
president; J. R. Pell, vice-presicl 
Rex Carr, treasurer, and Truemar 
Rembusch, alternate national dirci 

Drive-In Has Trouble 

ALBANY, Ore., July 21.-Exces 
96 degree heat was ascribed as 
ing a blow-out of a transformf i 
Albany Drive-In Theatre, voiding 
night features. Some 200 patrons 
refunded admissions. The theatn 
part of the Art Adamson chain. 



"THE BIG Operato 




)L. 86, NO. 16 



Elect ThrG© New subcommittee Makes Decision 

UAYice-Presidents Senate Yfon't Hold 

ymari's Report 

ees Quality 
teleases at 
Ugh for Year 

Jit/i Fall Exhibition Drive, 
lels 1959 Will Be Tops 

minimum of 100 features and 
jjr specials will be released from 
[|VV to the end of the year, Edward 
L. H y m a n, 
B r oadcasting- 
P a r a m o u nt 
Theatres vice- 
president, told 
trade press rep- 
resentatives at a 
luncheon in the 
company's home 
office dining 
room here yes- 

The AB^PT 
executive's re- 
port was the 
:ult of continuing observation of 
! production and release plans of 
'le national producing-distributing 
mpanies in connection with his 
{Continued on page 4) 

ees 12 fo 15 AB-PT 


ouses virifn 70mm, 

lAmerican Broadcasting-Paramount 
leatres is proceeding with its pro- 

ikm of equipping suitable houses 

,Dund the country for 70mm. pro- 
;tion, with a total of 12 to 15 such 

,;tallations either completed or 


One of the installations will be at 
{Continued on page 4) 

IHurder' Official U.S. 
intry in Venice Festival 

^Otto Preminger's "Anatomy of a 
lurder" has been selected as the of- 
'ial U.S. entry for the Venice Film 
stival slated for August 23-Sep- 
nber 6, according to word received 
{Continued on page 3) 


Iward L. Hyman 

The elections of James R. Velde, 
Roger H. Lewis and Louis Lober as 
vice-presidents of United Artists Corp. 
were announced yesterday by Arthur 
B. Krim, president. 

Velde has been elevated from gen- 
eral sales manager to vice-president in 
charge of domestic sales. Lewis moves 
from his present post of national direc- 
tor of advertising, publicity and ex- 
ploitation to vice-president in charge 
of advertising, publicity and exploita- 
tion. Lober, formerly general manager 
of the foreign department, has been 
( Continued on page 3 ) 

Vihite Paper' Probe 

Allied Members Told Complaints Are 
Same As Heard by SBC 3 Years Ago 

The Senate Judiciary subcommittee has decided that it will not hold hearings 
on Allied States Association's "white paper" complaints against major film 
distributors and the Justice Department. 

This decision is being reported in 

'Story' Only Problem 
In Hollywood: Logan 


HOLLYWOOD, July 22. - "It's a 
crime if you don't do a good job in 
Hollywood, with all of the expert 
technicians at hand," Joshua Logan 
today, told the trade press at a War- 
ner Brothers studio conference to 
herald the start of his independent 
{Continued on page 6) 

Davies Again Will Be 
'Oscar' Show Chairman 

From THE DAILY Bureau 

HOLLYWOOD, July 22. - Valen- 
tine Davies has been unanimously 
selected by the board of governors of 
the Academy of Motion Picture Arts 
{Continued on page 3) 

NSS Introduces New 
Promotion Publication 

National Screen Service has intro- 
duced a new promotional publication 
entitled "Screen Time, containing ex- 
ploitation and sales aids for exhibitors, 
descriptions of special announcement 
trailers, and other features. In prepara- 
{Continued on page 6) 

Norm Prescott Joining 
Embassy as Vice-Pres. 

Norm Prescott, well known as a 
disk jockey on radio station WBZ, 
Boston, has been signed by Embassy 
Pictures Corp. as vice-president in 
charge of merchandising, it has been 
announced by Joseph E. Levine, Em- 
bassy president. 

Prescott will move his family to 
New York and will headquarter at 
the Embassy offices here. He will 
{Continued on page 6) 

letters now going out to the numerous 
Allied members who sent their com- 
plaints against distributor practices 
to the anti-monopoly sub-committee, 
it was learned here yesterday. The 
sub-committee is headed by Sen. Ke- 
fauver (D., Tenn.) and has been Al- 
lied's main hope for getting a Con- 
gressional hearing on its problems. 

The letters declare that although 
the volume of evidence received by 
the sub-committee is "impressive," 
the content of the complaints is sub- 
stantially the same as those which 
spurred a Senate Small Business Com- 
mittee hearing three years ago. This 
has been Kefauver's feeling all along. 
The subcommittee has now officially 
decided, though, that unless there is 
( Continued on page 2 ) 

AB-PT's Second Quarter Theatre Net 
Best Since 1955, and Trend Continues 

American Broadcasting-Paramount Theatres' net from theatre operations 
for the second quarter of 1959, ended June 30, was the best second quarter 
for the company since 1955, Edward L. Hyman, vice-president, told a trade 
press luncheon conference at the 

home office yesterday. 

In addition, Hyman said, the 
month of June was the best in net 
earnings from theatre operations since 
June, 1954. 

The 27th week of 1959, which in- 
cluded the July 4 three-day holiday 
weekend, was "far ahead" of last 
year for AB-PT theatre operations, he 

Unqualifiedly optimistic, Hyman 
said he expects the upturn to con- 

tinue through the current summer and 
that with a greater than ordinary 
number of quality releases set for the 
fall, and a nationwide exhibition 
business drive to promote and mer- 
chandise them on schedule, he said, 
he is confident that 1959 will be the 
best year for exhibition in some time. 

"We have been going through a 
transition period," he said. "It is just 
possible that we are beginning to 
emerge from it now." 

Compo Forms Committee 
For Program Planning 

To strengthen further Compo's 
operational structure, the Compo 
Governing Committee, consisting of 
Abe Montague, Sam Pinanski and Ben 
Marcus, has completed the formation 
of a program planning committee, it 
( Continued on page 6 ) 


A special feature of this week's 
"Motion Picture Herald," out tomor- 
row, will be an extensive treatment 
of two 20th Century-Fox merchandis- 
ing campaigns. Issued as Section Two 
of the "Herald," the 24-page section 
treats in detail the publicity, adver- 
tising and exploitation campaigns pre- 
pared or being planned for 20th-Fox' 
"Blue Denim" and "The Blue Angel." 


Motion Picture Daily 

Thursday, July 23, 


''pURNER B. SHELTON, director 
of the U.S. Information Agency, 
will leave Washington Tuesday for a 
tour of American Embassies in Asia, 
Africa and Europe. 


Edmund C. DeBerry, assistant to 
Hugh Owen, Paramount Distributing 
vice-president, was in Philadelphia 
yesterday from New York. 


Irving Wormser, president of Con- 
tinental Distributing, Inc., left New 
York yesterday for London and Paris. 

Dick Powell returned to New York 
from London yesterday via B.O.A.C. 

John H. Stembler, president of 
Georgia Theatres, has left Atlanta to 
attend a meeting; of the Reserve Of- 
fleers Association in Washington. 

Donald G. Schine, of the Schine 
Circuit, Gloversville, N. Y., has left 
there for a vacation in Europe. 

Gary Grant will return to New 
York today from Boston. 


Paul H. Preo and E. E. Moyer, of 
the experiments division, Eastman Ko- 
dak Co., are in Atlanta this week 
from Rochester. 


Vincent Price will leave here to- 
day for London via B.O.A.C. 


Rosemary Pascale, secretary to 
Hugh Owen, vice-president of Para- 
mount Film Distributing Corp., has 
announced her engagement to Neil 
Da VINO, Jr. 


W. B. Hamaker, Jr., of the Star- 
lite and Four-Lane drive-in theatres, 
Murfreesboro, Tenn., has left there 
with his wife and daughter for a va- 
cation in New Orleans and Florida. 

Mrs. H. p. Vinson has given birth 
to a son in Columbia, Tenn. Father 
is a drive-in operator in the area. 



They said: This 
guy starts where 
Capone left off I" 



An Albert Zugsmith Production. 
In association with Fryman Enterprises. From M-G-M. 

Officer Remunerations 
For Loew's Theatres 

From THE DAILY Bureau 

WASHINGTON, July 22. - Esti- 
mated renumerations for the officers 
of Loew's Theatres, Inc. for the fiscal 
year ending August 31, 1959 are re- 
ported by the company in papers 
filed with the Securities and Exchange 
Commission here. 

Leopold Friedman, now chairman 
of the board, will receive $106,200, 
while Eugene Picker, now president, 
will be paid $78,000. John F. 
Murphy, currently executive vice- 
president, is down for $57,000, and 
Arthur M. Tolchin, vice-president 
and head of radio station WMGM, 
New York City, will receive $52,000. 

Share in WMGM Profits 

Tolchin's contract also calls for a 
participation in the profits of WMGM, 
it is reported. In addition to his 
$1,000 per week salary, he receives 
a sum equal to one-third of the first 
$75,000 of annual net profits derived 
by Loew's Theatres from WMGM, 
as well as 12.5 per cent of net profits 
in excess of $75,000. Tolchin's par- 
ticipation income is payable to him 
five years after the year of accrual, 
and for the year ending August 31, 
1959, it is estimated that his share 
of WMGM profits will amount to 
about $105,000. Tolchin entered into 
his contract on September 1, 1954, 
and it continues through August 31, 

In the employment contracts of 
Picker and Murphy, it is revealed 
that each will receive a substantial 
income following the termination of 
their services with the company, pro- 
vided they do not join a competitor 
company and that they render ad- 
visory services to Loew's Theatres. 
Picker will receive $500 per week 
and Murphy $350 per week, each for 
a period equal to the number of 
"eeks elapsed since the signing of 
their employment contracts and their 
termination of service. 

Report Covers 1955-1958 

The Loew's Theatres report to the 
SEC also reveals operating revenues 
and other income for the years 1955 
through 1958, when the company was 
still a part of the Loew's Inc. empire. 
Not previously differentiated from 
over-all Loew's Inc. financial re- 
ports, these figures are as follows: 
1958— operating revenues, $42,522,- 
036, net earnings, $1,967,490; 1957 
-revenues, $42,593,060, earnings 
$1,660,133; 1956-revenues, $46,498,- 
374, earnings, $2,149,950; 1955- 
revenues, $49,811,212, earnings, $2,- 

'Hole' Does $78,229 

United Artists' "A Hole in the 
Head" rolled up a big $78,229 for 
its first week at the Loew's State 
Theatre here. 

'White Paper 

( Continued from page 1 ) 
considerably new and different evi- 
dence offered, it cannot hold hear- 
ings because the Small Business Com- 
mittee has already acted. 

The sub-committee's letters also 
point out that it has passed on to the 
Justice Department every complaint 
received and that Justice has replied 
to all the complaints that it sees no 
violation of the anti-trust laws. The 
sub-committee feels that as long as 
this is the Justice Department's at- 
titude, it provides an additional rea- 
son for feeling that hearings would 
be pointless. 

Presumably, if Allied comes up 
with complaints that the sub-commit- 
tee finds substantially different from 
the earlier one, and if . there is a 
change in the Justice Department's 
attitude, the committee might be per- 
suaded to hold hearings next session. 

The refusal of the Senate Judiciary 
sub-committee to hold hearings may 
well cause some Allied officials to 
look to some other Congressional 
committee for assistance. One Allied 
official said that the organization was 
now canvassing the situation on the 

National Effort Made 

Allied nationally, and its units in 
all parts of the country, individually, 
have worked for almost an entire year 
to get a Congressional hearng on its 
"white paper" charges. A grass roots 
campaign was organized to contact 
Senators and Congressmen to gain 
support for such a hearing. 

The drive has been Allied's "rally- 
ing cry" at national and local con- 
ventions and it agreed to join in the 
American Congress of Exhibitors last 
fall only on the specific understanding 
tliat such participation would not in 
any way deter it from pursuing its 
"white paper" campaign as it saw fit. 

The setback is a major one for 
Allied and its leadership. 

The somewhat similar charges 
against distribution and the Justice 
Department made by Allied several 
years ago and heard by the Senate 
Small Business subcommittee were 
rejected in major part by the latter 
following the hearings. The subcom- 
Tnittee took a "plague on both your 
houses" attitude after hearing both 
exhibition and distribution witnesses 
and urged the industry to settle its 
own differences internally. 

Reopens After 5 Years 

CHARLOTTE, N. C., July 22.-The 
Astor Theatre in North Charlotte, 
dark for the past five or six years, 
will reopen Friday. The Sears Realty 
Co. owns and will operate the theatre. 
Both first- and second-run attractions 
will be shown, a company spokesman 
said. New seats and equipment have 
been installed. The house seats about 
450 persons. 


Variety Club Newi 

ALBANY - Variety Club's ( 
Thacher Fund was enriched by 
000 as a result of appeals to listt 
on radio station WABY here by 
jockey Bob Martin, who broa< 
his appeal from atop a 90-foot 
at the Westgate Shopping Ce 
staying on the platform four dayj 


BOSTON - Sixty-five chiefs 
police from the State of Connec 
this week made an official tou: 
the Jimmy Fund Hospital of the 
riety Club's Children's Cancer 
search Foundation. The visit 
lowed the unanimous vote of 
Police Association to support 
fund in alliance with other law 
forcement agencies and theatre r 


S.C. Exhibitors Study 
New 'Blue Law' Actit 

Special to THE DAILY 

SPARTANBURG, S. C., July if 
Spartanburg County was all but 
rounded by open theatres last Sun 
but local operators who rema 
closed said today they were ui 
cided about what will happen 
next Sunday. 

Bob Talbert, manager of the C; 
lina, Spartanburg's largest m 
house, was quoted as saying he 
ticipated a meeting of his "for 
some time this week to decide 
what will be done with referenc< 
the "blue law" situation here. In E 
ington, Boyd Bailey opened his tl 
tre in the face of an unserved 
junction issued by Judge J. W. L 
there. The Darlington jurist issue 
temporary restraining order to pro! 
the illegal showing of movies tl 
but it was not served until Monda 

The order was issued at the req 
of Darlington Mayor Thomas Bucl 
an and members of the city coui 
It is understood a hearing is schedi 
for Friday. 

A survey reveals that Sur^ 
movies are now available in Tr 
N. C, to the north of Spartanb 
Greenville on the west, and Chen 
County on the east. 



From Dependable Jv 

1327 S. Wabash Chicago 630 Ninth Ava. Naw 

MOTION PrCTURE DAILY, Martin Quigley, Editor-in-Chief and PuWisher; Shenvin Kane Editor- T,m^= n t 77 ■ TTT- " 

AdverUBing Manager; Gus H. Fausel, Production Manager, TELEVISION TODAy! Char"es S Aa'rons^n ?HiW=fl' Editor; Richard Gertner, News Editor; Herbert V. 

wood Bureau, Yucca- Vine Building. Samuel D. Berns, Manager; Telephone HOllAroU 7 2145 ^WasC^t^^^^ 1 A LP"''"i?'J ^\"^-^ Herman, Vincent Canby, Eastern Editors. K 

Bear St. Leicester Square, W 2. Hope Williams Burnup, Manager; Peter Burnu^^tor- William Pa^ Washington, D. C; London Burea.i 

r m"''^^^''^ '= P"bl'shed da. y except Saturdays, Sundays and holidays, by Quigley SlisW C^mpan^ ^?7n aP""""'"'!, "? P""<:iP^l capitals of the world. Mc 

Cable address: "Qu.gpubco. New York" Martin Quigley, President; Mkrtin Quigfey, Tr vlce-pS Sixth Avenue, Rockefeller Center, New York 20, Circle 7-! 

class matter Sept. 21. 1938. at the Post Office at New York.^N. Y.. un^.A^^ttTulL^Tsrln^^^^^^ f^^t^' IS'^s" a^^^rrfofelSf.' iS^t^L^l 

irsday, July 23, 1959 

Motion Picture Daily 


fnited Artists 

( ( (Continued from page 1) 
. .'ted vice-president in charge of for- 
1 operations. The three posts are 
C'/Iy created, 
'n announcing the series of execu- 
promotions, Krim stated, "It is 
h a great deal of satisfaction and 
I'le that I am able to note that these 
h have served with United Artists 
'ing our last eight years of e.xpan- 
1. Their election reflects the same 
it of growth internally that the 
ipany has been able to achieve in 
j, entertainment industry." 
y Joined Company in 1951 
'''elde, a native of Blomington, 111., 
* educated at Illinois Wesleyan 
'varsity, entered the film industry 
l934 as a shipper with Paramount 
lures. He held a series of sales 
■:s witli Paramount, the Selznick 
basing Organization and Eagle 
n Films before coming to United 
sts as Western district manager 
.951. He was elevated to the post 
l;eneral manager for the company 

ilewis, bom in New York City, was 
cated at U.C.L.A. and Columbia 
varsity. After serving as an office 

in the advertising and publicity 
lartment of Warner Brothers, he 
'imed the post of special assistant 
10th Century-Fox's director of ad- 
j:»ising, publicity and exploitation. 

was later creative director and 
-president of the Monroe Green- 
n advertising agency. Lewis joined 

as advertising manager in 1952 

was named national director of 
ertising, publicity and exploitation 

Lobar Native of England 

aber, born in London, England, re- 
ad his education in the United 
as. In 1929, immediately after 
ing MGM, he was appointed Near 
t Manager with headquarters in 
pt. Following the Second World 
r, Lober rejoined Loew's Interna- 
al Corporation as regional director 
Europe and the Middle East. After 
ing with Warner Brothers in 
's, he joined United Artists in 1951 
ontinental manager. In January of 
3. Lober was named general man- 
^^,r of United Artists' foreign depart- 

Three Win Vice-Presidencies at UA 

ur to Make Tours On 
half of 'Ben-Hur' 

fetro-Goldwyn-Mayer has sched- 
1 Wilham Wyler, Charlton Hes- 
Haya Harareet, and Martha Scott 
tours in advance of the opening of 
a-Hur." The production will have 
world premiere at Loew's new 
e Theatre in New York late this 
followed by premieres in other 
cities soon after, 
'yler, who directed the film, will 
New York, Chicago, and other 
s to assist in the exploitation cam- 
ns. Heston, who has the title role; 
•• Harareet, who has the feminine 
, and Miss Scott, who appears as 
-Hur's mother, will travel to open- 
in Boston, Philadelphia, Detroit, 
hington, Atlanta, Dallas and Pitts- 
;h— as well as New York. 

James R. Velde 

Roger H. Lewis 

Louis Lober 

Paper Features Visit 
Of Fox Branch Heads 

Special to THE DAILY 

GLOVERSVILLE, N. Y., July 22.- 
The Gloverscille Leader-Herald print- 
ed a revealing feature story— with a 
photograph— reporting the comments 
of four 20th Century-Fox branch man- 
agers on a visit to Schine Circuit of- 
fices, about stronger product, im- 
proved grosses and coming technical 
advances in screens and lenses. 

The three-column picture showed 
the quartet— Clayton C. Pantages, Al- 
bany manager and special liaison on 
sales for Fox with Schine; Ray 
Schmertz, Cleveland manager; Charles 
B. Kosco, Buffalo manager, and Ira 
Sichelman, Washington manager— with 
George V. Lynch, chief buyer for 
Schine. They were shown looking 
over material for "South Pacific," 
"Blue Denim," "Holiday for Lovers" 
and "Private's Affair." 

Seymour L. Morris, director of pub- 
licity and exploitation for Schine Tlie- 
atres, helped to arrange the interview. 

7% of GPEC Net From 
Theatre Equipment 

From THE DAILY Bureau 

WASHINGTON, July 22.-During 
the three months ended March 31, 
General Precision Equipment Cor- 
poration realized only seven per cent 
of its total consolidated net sales from 
motion picture theatre equipment, it 
has been reported to the Securities & 
Exchange Commission here. Defense 
technology accounted for 72 per cent 
of sales, industrial equipment and 
controls for 18 per cent, and consumer 
products for three per cent. 

For comparison purposes, it is noted 
that in the year 1954, General Preci- 
sion received 20 per cent of net sales 
from motion picture theatre equip- 
ment. This figure dropped to 10 per 
cent in 1956 and has held at the pres- 
ent seven per cent since last year. 

NT, NTA Stock Report 

WASHINGTON, July 22.-As of 
June 30, National Theatres o\vned 1,- 
114,636 shares of the outstanding 1,- 
257,306 shares of common stock of 
National Telefilm Associates, it is re- 
ported in papers filed with the Se- 
curities and Exchange Commission 
here. Also as of June 30, National 
Theatres had acquired 346,590 of the 
441,105 outstanding common stock 
purchase warrants issued by NTA. 

Skouras 1o See 'Blue' 
Magazine Proofs Today 

Thomas Shepard, vice-president of 
Look Magazine, is due to arrive in 
Moscow today with the first proofs 
of the special sections on "The Blue 
Angel," which will appear in both 
Look and Life, to show to 20th presi- 
dent Spyros P. Skouras. 

Skouras will view the layouts today, 
prior to meeting vice - president 
Richard Nixon, who arrives to open 
the American exhibition. 

Shepard will also meet with Skou- 
ras to discuss promotional plans be- 
tween Look and 20th on behalf of the 
special sections which will appear in 
Look and Life in mid-August. A vast 
Li/<?-20th promotion is also underway. 

Sections were devised by vice-presi- 
dent Charles Einfeld's advertising de- 

Waher Heller Earnings 
Show Six-Month Gain 

Special to THE DAILY 

CHICAGO, July 22. - Net earn- 
ings of Walter E. Heller & Company, 
commercial financiers and factors of 
Chicago and New York, were $2,- 
058,727 after taxes in the six months 
ended June 30, 1959, compared with 
$1,744,081 in the same period a year 
ago, Walter E. Heller, president, re- 
ported today. The 1959 first half 
earnings were equal to $1.28 per 
share on 1,483,959 common shares 
outstanding, after preferred dividend 
payments of $159,419. This compares 
with per-share earnings of $1.12 in 
the first six months of 1958, based 
on 1,413,502 shares and after pre- 
ferred dividend requirements of 

Davies Chairman 

{Continued from page 1) 
and Sciences to repeat as Awards 
Program Committee Chairman for the 
32nd annual "Oscar" presentations, 
it was announced by B. B. Kahane, 
Academy president. 

Davies, first vice-president of the 
Academy during 1958-59, held the 
awards chairman post for the past 
two years and was producer of the 
29th Academy Awards presentations 
show in 1957. He will have over-all 
responsibility for next year's awards 
program, Kahane said. 


Milton Lewis, for more than 20 
years a talent scout for Paramount, 
has joined Columbia Pictures in the 
same capacity at that company's stu- 
dios. In joining Columbia he has 
deferred his plans to produce "Cur- 
tain Time," a TV series. 


Wayne Carignan, a veteran of 25 
years of service with 20th Century- 
Fox in Albany, N. Y., has been pro- 
moted from head shipper to assistant 
booker, succeeding Douglas Her- 
mans, who was promoted to head 
booker following the resignation of 
Richard Young. 


Ed Rubin, who has been in charge 
of the special events and concerts 
department of Music Corp. of Amer- 
ica, has joined the personal manage- 
ment firm of Stan Greeson Associates, 
Inc., as vice-president in charge of 
the New York office. 


Rayburn Wright, chief arranger at 
the Radio City Music Hall, is on 
leave of absence from the theatre to 
conduct an arranger's laboratory 
workshop at the Eastman School of 
Music, Rochester, at which profes- 
sional musicians are employed to de- 
monstrate the students' scores. 

Al Vialardi has been named man- 
ager of the Mayfair Theatre here. 

'Murder' to Venice 

( Continued from page 1 ) 
from the Festival Committee in 
Venice here yesterday. 

The selection of the Otto Pre- 
minger production marks the second 
major international film festival this 
year for which a Columbia release 
i;is been chosen the official American 
entry. In May, "Middle of the Night" 
represented the U.S. at the Cannes 
Film Festival. 




slower burn= 
lower costs 



^^^ ^ ^ ^^ ^_J TRADE MARK 


Motion Picture Daily 

Thursday, July 23, If I 

22 K.C. Theatres Now 
Playing Ist-Run Films 

Special to THE DAILY 

KANSAS CITY, Mo., July 22. - 
In view of exhibitor complaints about 
the increasing shortage of product 
and the shrinkage of the entertain- 
ment dollar, the first-run theatre situ- 
ation here this week is drawing wide 
interest and comment in motion pic- 
ture circles. 

Of the 46 theatres, indoor houses 
and drive-ins, in the Greater Kansas 
City area, 22 are playing first-run 
attractions. The nearly 50-50 percent- 
age sets a new mark for the number of 
theatres in Kansas City playing first- 
run features in a given week. 

AB-PT Houses 

( Continued from page 1 ) 
the AB-PT-operated Indian Drive-In 
at Phoenix, Ariz., according to Ed- 
ward L. Hyman, vice-president. He 
said he believes it will be the first 
drive-in anywhere so equipped. An 
installation was completed recently at 
the Madison, Detroit, and one is un- 
der way at the Des Moines, Des 

The installation at the Indian Drive- 
In is part of an extensive remodelling 
operation there which will increase 
the capacity from the present 1,350 
cars to 1,700, Hyman said. 

He observed that 70mm. equipment 
is becoming a very competitive field, 
with equipment less difficult to obtain 
than heretofore. 

"An assurance of a steady supply 
of pictures would really start some- 
thing in this field," he said, noting 
that more 70mm. productions are be- 
ing included in company planning for 
the future. 

Serve Third Round of 
'Blue Law' Warrants 

Special to THE DAILY 

ANDERSON, S. C, July 22.-Three 
Anderson drive-in theatre operators 
this week were served with a third 
round of warrants charging violation 
of the Sunday "blue laws." County 
Judge Earl Rice, who issued the first 
warrants, is on vacation, and is not 
scheduled to return to the city until 
Saturday. The two subsequent sets 
of warrants were issued by Magistrate 
Bruce Davis, who says that he feels 
that a hearing should be held on the 
first warrants before he sets any hear- 
ings on the two latest groups. 




"THE BIG Operator' 



( Continued from page 1 ) 
campaign to ehminate "orphan" re- 
lease periods through orderly dis- 
tribution of product. 

Hyman emphasized, as he has done 
before, that he does not consider the 
mere number of pictures to be either 
significant or important any longer. 

"It is quahty that counts," he said, 
"because quality product earns maxi- 
mum playing time in all theatres. 
There is an exceptionally high per- 
centage of quality pictures on the re- 
lease schedules of all nine companies 
for the period from July to the 1959 
year end." 

End-of-Year Drive Set 

At Hyman's planning, exhibitors in 
all parts of the country are being 
lined up for a nationwide exhibition 
drive for tlie September to year end 
period, which is normally a slump 
period for many theatres after the 
end of summer, reopening of schools 
and return to the air of stronger tele- 
vision competition. 

Hyman has urged the special ex- 
hibition merchandising effort as an 
exhibitor duty in return for distribu- 
tor cooperation in scheduling an in- 
creased number of quality releases 
for the normally weaker box office 
period. He has conducted, appeared 
at or inspired meetings of exhibitors 
in numerous key cities in recent 
months at which local plans for the 
fall exhibition drive were started. 
To Stress Quality Product 

"The underlying theme of the 
drive," he said, "is to focus attention 
on theatres and movies and in par- 
ticular, the quality product which 
will be available during the drive 

The release schedules of the nine 
companies, compiled by Hyman, have 
been distributed to the exliibitors who 
have endorsed his orderly distribution 
efforts and are supporting the Sep- 
tember to year end drive. The sched- 
ules can be used in planning the best 
possible attractions for the drive pe- 
riod, he pointed out. 

Citing increased theatre attendance 
in the first half of the year, Hyman 
said that all indications point to con- 
tinued gains throughout the remainder 
of the summer. With the quality prod- 
uct lined up for fall and with efl^ec- 
tive exhibitor cooperation in the Sep- 
tember to year end business drive, he 
prophesied one of the best years for 
exhibition in some time. 

Looks Ahead to Spring 

His next objective, Hyman said, 
will be to win distributor cooperation 
in setting an increased number of 
quality releases for the spring slump 
period, from April into June. He will 
visit Hollywood in late October or 
early November to compile as much 
data as possible on pictures likely to 
be ready for the April-June period. 

The success of the exhibition drive 
to start in September, he said, will 
have much to do with the effective- 
ness of efforts made to obtain more 
quality product for the spring slump 
period next year. Eventually, he said, 
the complete elimination of "orphan 

ABBREVIATIONS: AA, Allied Artists; AlP, American Interr^ational 
Pictures; BV, Buena Vista; Col, Columbia; MGM, Metro-Goldwyn- 
Mayer; Par, Paramount; 20-Fox, 20th Century-Fox; UA, United 
Artists; Uni, Universal; WB, Warner Bros.; c, color; cs, Cinema- 
Scope; te, Technirama; vv, VistaVision; rs, Regalscope. 


AA— THE BIG CIRCUS, c, cs: Victor Mature, Rhonda Fleming 

AA— BATTLE FLAME: Elaine Edwards, Scott Brady 

AA— SURRENDER HELL: Keith Andes, Susan Cabot 

AlP— DIARY OF A HIGH SCHOOL BRIDE: Anita Sands, Ronald Foster 


BV— DARBY O'GILL AND THE LITTLE PEOPLE, c: Janet Munro, Sean Connery 

COL— MIDDLE OF THE NIGHT: Kim Novak, Fredric March 

COL— ANATOMY OF A MURDER: James Stewart, Lee Remick 

COL— THE LEGEND OF TOM DOOLEY: Jo Morrow, Michael London 

MGM— NORTH BY NORTHWEST, c, vv: Cary Grant, Eva Marie Saint 

MGM— THE BEAT GENERATION, cs: Steve Cochran, Mamie Van Doren 

PAR— DON'T GIVE UP THE SHIP: Jerry Lewis, Dina Merrill 

PAR— LAST TRAIN FROM GUN HILL, c: Kirk Douglas, Anthony Quinn 

20-FOX— HOLIDAY FOR LOVERS, c, cs: Jane Wyman, Clifton Webb 

20-FOX— SOUTH PACIFIC, c, cs: Rossono Brazzi, Mitzl Goynor 

20-FOX— SON OF ROBIN HOOD, c, cs: Al Hedison 

20-FOX— MIRACLE OF THE HILLS, rs: Rex Reason 

UA— A HOLE IN THE HEAD, c, cs: Frank Sinatra, Eleanor Parker 

UA— THE HORSE SOLDIERS, c: John Wayne, William Holden 

UA— DAY OF THE OUTLAW: Robert Ryan, Burl Ives 

UA— PIER FIVE HAVANA: Cameron Mitchell 

UA— TEN SECONDS TO HELL: Jack Palance, Jeff Chandler 

UNI— THIS EARTH IS MINE, c, cs: Rock Hudson, Jean Simmons 

UNI— THE MUMMY, c: Peter Cushing, Christopher Lee 

UNI— CURSE Of THE UNDEAD: Eric Fleming, Kathleen Crowley 

UNI— BORN TO BE LOVED: Hugo Haas, Carol Morris 

WB— THE NUN'S STORY, c: Audrey Hepburn, Peter Finch 

WB— HERCULES, c: Steve Reeves 


AA — THE BAT: Vincent Price, Agnes Moorehead 

AA — FACE OF FIRE: Cameron Mitchell, James Whitmore 

AlP— SIGN OF THE GLADIATOR, c, cs: Anita Ekberg, George Marchall 

BV— THE BIG FISHERMAN, c, te 70: Howard Keel, Susan Kohner 



MGM— THE SCAPEGOAT: Alec Guinness, Bette Davis 

MGM— THE BIG OPERATOR: Mickey Rooney, Mamie Van Doren 

PAR— THE FIVE PENNIES, c, vv: Danny Kaye, Barbara Bel Geddes 

20-FOX— A PRIVATE'S AFFAIR, c, cs: Sal Mineo, Gary Crosby 

20-FOX— RETURN OF THE FLY, rs: Vincent Price 

20-FOX— THE ALLIGATOR PEOPLE, c, cs: Lon Chaney, Beverly Garland 

20-FOX— BLUE DENIM, cs: Carol Lynley, Brandon de Wilde 

UA— THE RABBIT TRAP: Ernest Borgnine, David Brian 

UA— THE DEVIL'S DISCIPLE: Burt Lancaster, Kirk Douglas 

UA— CRY TOUGH: John Saxon, Linda Cristol 

WB— JOHN PAUL JONES, c, te: Robert Stack, Bette Davis 


AA— WEB OF EVIDENCE: Van Johnson, Vera Miles 

AA— CALLING NORTH POLE, c, cs: Curt Jurgens, Dawn Addams 


AlP— THE JAILBREAKERS: Robert Hutton, Mary Castle 
COL— THE TINGLER: Vincent Price, Judith Evelyn 

COL— THEY CAME TO CORDURA, c, cs: Gary Cooper, Rita Hayworth 
MGM— FOR THE FIRST TIME, c, cs: Mario Lanza, Zsa Zsa Gobor 
20-FOX— BLUE ANGEL, c, cs; Curt Jurgens, May Britt 

20-FOX— THE MAN WHO UNDERSTOOD WOMEN, c, cs: Henry Fonda, Leslie Caron 

20-FOX— THE OREGON TRAIL, c, cs; Fred MacMurray, Nina Shipman 

UA— CAST A LONG SHADOW, c; Audie Murphy, Terry Moore 


WB— LOOK BACK IN ANGER: Richard Burton, Claire Bloom 

WB— YELLOWSTONE KELLY, c; Clint Walker, Ed Byrnes 

periods" may be obtained and "there 
will be something good going for us 
every month in the year." 

The last half release schedule com- 
piled by Hyman showed the follow- 
ing in prospect, which Hyman pre- 
dicted will be at least 95 per cent 
accurate: Allied Artists, 7 to 12 re- 

leases; Buena Vista, 4 plus the sp 
cial, "Big Fisherman"; Columbia, 2 
plus the special, "Porgy and Bess 
MGM, 12, plus the special, "Be 
Hur"; Paramount, 9; 20th Centur 
Fox, 15; United Artists, 17; Universi 
6 plus the special, "Spartacus," ar 
Warners, 10. 

At your fingertips— 


of the Motion Picture 
and Television Industries — of their structure 
and performance, of companies and organ- 
izations, of products and services — and of 
people, for both volumes contain biographical 
sections for these inter-related industries. To 
make sure of your copy or set you are advised 
to send in your order early . . . every edition is 
sold out soon after publication. 





Morion Picture 


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today use handy 
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Motion Picture Daily 

Thursday, July 23, 

Television Todatf 

House Bill Eases Who's Where 
'Equal Time' Rule 

From THE DAILY Bureau 

WASHINGTON, July 22. - The 
House Commerce Committee today 
approved a bill to exempt certain ra- 
dio and TV news shows from the 
"equal time" provisions of die Com- 
munications Act. The bill would ex- 
empt newscasts, news interviews and 
spot news coverage where the appear- 
ance of a candidate is incidental to 
the presentation of the news. 

The bill is not as broad as the one 
approved earlier by the Senate Com- 
merce Committee, which does not 
have "the incidental appearance" re- 
striction, and which includes panel 
shows and documentaries as well. 

Both measures are aimed at limiting 
the impact of a Federal Communica- 
tions Commission action early tliis 
year declaring that broadcasters must 
give equal time on news shows to all 

The broadcasting industry has 
warned that unless the FCC is over- 
tiuned, there will be no coverage of 
the 1960 political campaign next year. 

CBS' Stanton to Urge 
Equal Time Amendment 

An editorial urging changes in 
Section 315 of the Federal Commu- 
nications Act, generally known as 
the "equal time" law, will be pre- 
sented by Frank Stanton, president 
of the Columbia Broadcasting System, 
on the CBS-TV program, "Behind 
the News," this Sunday evening. 

Stanton's editorial will call for an 
amendment to Section 315 that would 
eliminate equal time provisions in the 
case of regular news programs, panel 
discussions, special events and de- 
bates, it is reported. Running time of 
the editorial is expected to be about 
mr or five minutes. 

The Federal Communications Com- 
mission last winter ruled that the 
matter of equal time for all political 
candidates applied to regular news 
programs and all other broadcasts. 
Following this ruling, CBS asked a 
Federal court reversal, and the case 
is still pending. In March, Stanton 
first announced that he was consider- 
ing an on-the-air blast at the ruling. 
Sunday's program will cite instances 
when Section 315 "has not worked to 
the public benefit." 

Desilu Dividend Set 

HOLLYWOOD, July 22. - The 
board of directors of Desilu Produc- 
tions, Inc., today voted a quarterly 
dividend of 15 cents per share on the 
common stock, payable Aug. 8, 1959, 
to holders of registration on July 14, 

Carl Cannon, public relations and 
broadcasting executive, has been 
named director of program promotion 
and station relations of the Broad- 
casting and Film Commission of the 
National Council of Churches, Dr. 
Roy G. Ross, general secretary of the 
Council announced. Cannon succeeds 
the late Albert R. Crews in this post. 


The appointments, effective imme- 
diately, of Robert Schneider as re- 
search manager and Joseph Dowling 
as sales promotion manager, were an- 
nounced by W. Thomas Dawson, di- 
rector of sales promotion and research, 
CBS Television Spot Sales. 

Production Levels Off; 
Studios Shooting 25 

From THE DAILY Bureau 

HOLLYWOOD, July 22. - Produc- 
tion continued to stay at about the 
same level this week with the start 
of two pictures, and the completion 
of one. The total number of produc- 
tions shooting, 25. 

Started were: "The Gazebo" (an 
Avon Production for Metro-Goldwyn- 
Mayer), and "Captain Buffalo" (a 
John Ford Production for Warner 

Completed were: "Condemned Pat- 
rol" (API-20th Century-Fox). 

NSS Introduces 

( Continued from page 1 ) 
tion for some time, the new booklet 
will be made available six times a year. 

The first issue is dated Sept. -Oct. 
and contains 16 pages. The cover is 
in full color and several colors are 
used throughout. 

NSS points out that "Screen Time" 
will include all promotional material 
heretofore sent out in various special 
flyers and promotional brochures. 

Joshua Lege 

{Continued from page 1 ) 
production "The Way the 
Bounces." The Broadway dir 
who takes on the mantle of pro 
for his fifth film, which he will 
as well for his Mansfield Produ 
Co., said "the only problem wt 
in achieving success is in tell 
good story." 

Logan will make this coi 
based on the Broadway hit by 
say and Grouse, "Tall Story," 
scripted by Julius Epstein, in 
and white, in 1:85 to 1 ratic 
made his others in Todd-AO, Cii 
Scope and Technirama in color. 

Ray Walston and Marc Coi 
have been signed for important 
in support of star Anthony P( 
\nd the debut of Henry F( 
daughter, Jane, in a co-starring 

Harris Named to Head 
ITC Foreign Division Prescott-Embassy 

Independent Television Corp. an- 
nounced yesterday it has expanded 
the scope and structure of its global 
operation with the appointment of 
Leslie T. Harris to the post of man- 
aging director of a newly created In- 
ternational Television Production Di- 
vision of ITC. 

Announcement was made jointly by 
Jack Wrather, board chairman of ITC 
and Michael Nidorf, co-chairman rep- 
resenting Associated Television, Ltd., 
interests in ITC. Harris will establish 
headquarters in London with ATV 
and operate the International Division 
from there. 

To accept the new assignment, Har- 
ris resigned from his present execu- 
tive post as vice-president of CBS 
Films, Inc., in New York, which he 
has held for the past six years. He 
will, however, continue to maintain a 
close relationship with CBS-TV in 
overseas program development in con- 
junction with ATV in London. ATV 
is also one of the principal buyers of 
CBS-TV programs overseas. 

{Continited from page 1) 
work closely with Levine on the ex- 
ploitation of major films, tying them 
in with national products and witli 
supermarkets, department stores, rec- 
ord dealers, publishers and others. 
He will not limit himself to radio-TV. 

Compo Forms 

( Contimied from page 1 ) 
was announced yesterday by CI 
E. McCarthy of the Compo offic 

Appointed to the planning 
mittee are the following: Si 
Stern, representing national A 
Edward Fabian, representing 
Paul Lazarus, Jr., representinjj 
MPAA; Emanuel Frisch, represe 
MMPTA; and Martin Levine, r 
senting ITOA. 

McCarthy said an organizatjm 
meeting of the committee woul ' 
held in the near future. 

AB-PT Amends By-Laws 
For Broadcasting Div. 

From THE DAILY Bureau 

WASHINGTON, July 22.-The by- 
laws of American Broadcasting-Para- 
mount Theatres were slightly amend- 
ed on June 22 in regard to the broad- 
casting division, it has been reported 
to the Securities and Exchange Com- 
mission here. The amendment states 
that the executive officers of the divi- 
sion shall be a president, one or more 
vice-presidents, a treasurer and a sec- 
retary. The vice-presidents may be fur- 
ther designated with the titles presi- 
dent of the TV network department; 
executive vice-president of the TV 
network department; president of the 
radio network department, and execu- 
tive vice-president of the rado net- 
work department. 


Then you appreciate 

All the News that Is News . . . 

Concise and to the Point 

with jealous concern for its reputation of 



)L. 86, NO. 17 

NEW YORK, U.S.A., FRmAY, JULY 24, 1959 



i'^ankee Lochinvar 


— By Martin Quigley 

it:|HE case of Joseph E. Levine, the 
P; Yankee Lochinvar, may be studied 
F; with interest and profit by all con- 
;-ned in the business of supplying 
ition picture entertainment to the 
blic— producer, distributor and ex- 

„ Especial attention might be given 
" it by those gloomy prophets who 
'''diessly proclaim tbat the motion 
' ! iture business has become dwarfed, 

ilt high expectation may only be 
Viced on famous books and plays for 

I lich there is a ready-made public 



Equal study might well also be de- 
j^ted to it by those timid and uncer- 
1^ n persons who allow themselves to 

limit the heresy of show business 
_ adopting the fallacy that with a 
*)d picture all that is necessary is 

rely to expose it to public view 

J the customers will come a-run- 
i 'g- 

Mr. Levine in his energetic and 
S ourceful presentation and promo- 
j n of "Hercules" is supplying a 
i sded catharsis to an accumulation 
beatnik notions that have come to 
ect the thinking of many persons 
high, medium and low station in 
; industry in recent years. He is 
)ving once again that to gain the 
I tential in any given case the com- 
lation of a good picture and good 
jloitation is indispensable, 
j • 

! f o say, "Oh, yes— but look what 
vine has spent in promoting his 
;ture," answers nothing and proves 
thing. A far greater cost— and one 
it helps nobody— is frequently rep- 
ented in the loss of income on 
portant pictiu-es that fail to gain 
? potential gross inherent in them 
3ause of promotion that lacks 
rit, impact and coverage. 
'Hercules" is a good picture con- 
ning many elements of high public 
erest but, let it be noted, it is 
I lying in a market crowded with 
rhaps the greatest array of high 
ibre attractions that can be re- 
led as having appeared in any like 
; fiod. It might very well have turned 
' t to be— in face of the competition 
I ist another good picture with an 
j and-out record. 
But Mr. Levine did not intend that 
■hould go that way. Instead he went 
Jut his job of selling his picture 
:h imagination, skill and courage 

Strategic ACE-MPAA Meeting Now Set for 
July 31; Significant Conclusions Seen 

What is expected to be the strategic meeting between the American Con- 
gress of Exhibitors and the Motion Picture Association of America on a variety 
of basic industry problems was set yesterday for next Friday, July 31. 

The meeting, which was arranged by S. H. Fabian, ACE chairman, and 
Eric Johnston, MPAA president, will be held in the latter organization's board 
room here. 

It was learned that most company presidents will attend the meeting. Those 
who will be out of town will be represented by first rank deputies. All mem- 
bers of the ACE executive committee have been invited to attend and a 
large delegation is expected to be present. 

The discussions, the first conclusive ones to be held between exhibition 
and distribution leaders since the formation of ACE last November, are ex- 
pected to result in conclusions important to both sides and to the industry 
as a whole. 

Goldberg Named New 
UA Adv-Pub. Director 

Fred Goldberg has been named 
United Artists national director of 
advertising, publicity and exploita- 
tion, it was 
announced yes- 
terday by Ro- 
ger H. Lewis, 
UA vice-presi- 
dent in charge 
of advertising, 
publicity and 
e X p 1 o itation. 
Goldberg moves 
into the post 
vacated b y 
Lewis this 
week when he 
assumed the vice-presidency. 

A native of New York City, Gold- 
berg entered the industry in 1946 
{Continued on page 5) 

Indiana Allied Will 
Continued to Function 

Allied Theatre Owners of Indiana 
is not to be inactive, as reported from 
Cleveland on July 22, but actually 
is planning increased activities, Rich- 
ard Lochry, president, told Motion 
Picture Daily yesterday. 

Lochry said that Mrs. Ann Craft, 
who has been office secretary at the 
organization's Indianapolis headquar- 
(Continued on page 5) 

Chaplin Film Showings 
Permanently Enjoined 

U. S. District Judge Leo F. Rayfiel 
in Federal Court here late Wednesday 
signed a decree permanently enjoining 
Robert B. Fischer and Earl Colvin of 
Washington, D. C, Edward Saretsky 
of Philadelphia, Pa., and others from 
( Continued on page 4 ) 

Stanley Warner Nine-Months Profits 
Reported Its Highest Yet on Record 

The highest operating profits on record for Stanley Warner Corp. and its 
subsidiaries for both the quarter ended May 30, and the nine months ended 
the same date were announced yesterday by S. H. Fabian, president. He said 

the profit for the quarter ended May 

and in doing so he brings pleasant 
recollection of various of his noted 
predecessors who with like attributes 
gave great impetus to the betterment 
of the motion picture business. 

He is to be congratulated on his 
success and also thanked for giving 
a timely object lesson that there is 
nothing wrong with the business that 
good pictures plus good promotion 
cannot cure. 

30, was more than five times the 
profit for the corresponding quarter 
one year ago and the profit for the 
nine months ended that date was 
more than twice the profit for the 
same period last year. 

For the nine months ended May 
30, the net income before federal and 
foreign income taxes was $7,191,300, 
( Continued on page 4 ) 

^Best" Customers 

Johnston Will 
Take Up Three 
Foreign Pacts 

September Talks Set for 
England, France, Germany 

Negotiations of new film import 
agreements with the American indus- 
try's three best customers abroad will 
be conducted 
con secutively 
by Eric John- 
ston, Motion 
Picture Export 
A s s o c i a tion 
president, i n 
September, he 
disclosed on 
his arrival here 
yesterday from 
his Spokane, 
Wash., home. 

J o hnston 
said he will 
leave for Lon- 
don to discuss a new film agreement 
(Continued on page 2) 

Eric Johnston 

'Herald' Features 
Two Fox Campaigns 

An extensive treatment of the 20th 
Century-Fox advertising campaigns 
for "Bhie Denim" and "The Blue 
Angel" are a special feature of this 
week's Motion Picture Herald, out 
today. Issued as Section Two of the 
Herald, the 24-page section treats in 
(Continued on page 3) 

Hospital's Free Service 
Subject of Compo Ad 

An announcement of the Will Ro- 
gers Memorial Hospital's plan to give 
free service to newspaper and maga- 
zine writers covering show business 
forms the text of the current compo 
adx ertisement in Editor & Publisher, 
out tomorrow. 

Signed by Abe Montague, presi- 
( Continued on page 3) 


Motion Picture Daily 

Friday, July 24, 




CHARLES OKUN, in charge of the- 
atre sales for Coca-Cola, will re- 
turn to New York on Monday from 


A. Schneider, president of Colum- 
bia Pictures, and Leo Jaffe, vice- 
president and treasurer, will return 
to New York over the weekend from 


Steve Keegan, vice-president of 
Pathe News in charge of advertising 
and public relations, will leave New 
York today for Chicago. 


Robert O'Donnell, of Empire 
Pictures, Dallas, has returned there 
from Atlanta. 


Rita Hayworth and her husband, 
producer James Hill, will return to 
New York from Europe on Monday 
aboard the "United States." 


Robert Wenger, of the Pekin thea- 
tre, Montgomery, Ala., has returned 
there from Georgia. 


Bob Kranz, director of education- 
al film sales for Pathe News, left here 
yesterday for Chicago. 

Two More Premieres Are 
Held for 'Porgy, Bess' 

Samuel Goldwyn's production of 
"Porgy and Bess" premiered in two 
additional cities Wednesday night 
(22) to capacity audiences. 

In San Francisco's Coronet Thea- 
tre, a Travelers Aid Society benefit 
showing brought cheers at the end 
of the film from a blue-book audi- 
ence. In Chicago, where the premiere 
was open to the public, hundreds 
were turned away as the SRO sign 
was placed in front of the McVickers. 

^Capone' $5,500, Bklyn. 

Allied Artists' "Al Capone" grossed 
$5,500 Wednesday, first day of its run 
at the RKO Albee in Brooklyn. RKO 
reported it to be the biggest mid- 
week opening day gross at the house 
in 10 years. 



Rockefeller Center * Ci 6-4600 


In FRED ZINNEMANN'S Production of 



Plan Talks on Foreign Pacts 

( Continued 

witli the British Board of Trade there 
on Sept. 14, and does not expect pro- 
longed negotiations despite the fact 
that both sides will have particular 
points to urge. 

From London he will go to Paris 
to resume discussions on a new 
French film agreement, which he ex- 
pects may be protracted. On his re- 
cent European trip, made primarily 
to visit the Berlin Film Festival, John- 
ston stopped off in Paris for pre- 
liminary talks. He reported no prog- 
ress was made at the time, due pri- 
marily to the absence of Jacques 
Flaud, Minister of Culture, who was 
visiting a health resort. 

After Paris, Johnston plans to go 
to Bonn for discussions of a new film 
agreement with West Germany. 
American companies now are op- 
erating under a voluntary arrange- 
ment limiting the total number of 
pictures sent into Germany to about 
200 annually. Johnston anticipates a 
somewhat more formal agreement for 
the future, perhaps less liberal in 
some respects. 

The MPEA head confirmed that he 
and his negotiating associates will 
ask for free convertibility of sterling 
earnings in Britain, while he expects 
the British, in turn, to ask for ter- 
mination of the right of American 
film companies to convert into pounds 
their earnings in all countries within 
the sterling area. 

Johnston pointed out that the 
British Film Quota Act will expire 
this year, with new legislation to be 
adopted, and indicated that this 

from page 1 ) 
might have a bearing on the Lon- 
don negotiations. 

The MPEA head said that in pur- 
suance of his earlier recommendations 
that his member companies consider 
the advisability of joining with na- 
tionals in new theatre operations in 
underdeveloped countries around the 
world, he soon would recommend to 
company presidents that a survey be 
made of theatre potentials through- 
out Africa. 

"This is something that could bene- 
fit us greatly and should be pressed," 
he said. "Africa especially is on the 
verge of far reaching changes, with 
new countries being born and an in- 
flux of new capital already in prog- 
ress. I believe that 16mm. theatres, 
either open or closed, are needed 
and could be successful on an im- 
portant scale." 

Committee Named 

Johnston has appointed a commit- 
tee consisting of Murray Silverstone 
of 20th Century-Fox International, 
George Weltner of Paramount Inter- 
national, and Lacy Kastner of Co- 
lumbia International to study the 
proposal for theatre expansion in un- 
derdeveloped areas. He said the 
committee has held preliminary 
meetings but progress was delayed by 
the illness of Kastner and Silver- 
stone's absence from the country. 

He reported market conditions in 
Latin America as good for the pres- 
ent, but , observed that "We need a 
price (theatre admission) increase in 

Coasf flms Denied 
Film-Value Reduction 

From THE DAILY Bureau 

HOLLYWOOD, July 23.-A joint 
request by motion picture companies 
for a cut in the assessed valuation of 
films on hand on the first Monday in 
March was denied today by the board 
of supervisors, sitting as board of 

The cuts, sought by a group of 62 
motion picture companies, contend- 
ing films on hand have no tangible 
value, amount to $18,563,000. 

Delbert V. O'Brien, acting chief 
of the business section of the County 
Assessor's office, said the argument 
wasn't sound and stated the film prop- 
erties had a market value of $65,000,- 
000 on the day of assessment. 

The producers' action, regarded as 
a protective measure, was based on 
a forthcoming decision in similar ar- 
guments now being heard in court 
on Michael Todd's "Around the 
World in 80 Days." 

The greatest reduction demands 
came from Warner Brothers for 
$4,558,100; Loew's for $4,807,990, 
and 20th Century-Fox for $2,637,240. 

British Admissions 
163,000,000 in Quarter 


LONDON, July 23. - Theatre ad- 
missions for the first quarter of 1959 
were 163,000,000, according to statis- 
tics released today by the Board of 
Trade. This is 18 per cent less than 
the same period last year and 1,000,- 
000 below that for the fourth quarter 
in 1958. 

Commenting on the decline, the 
Board said it was difficult to deter- 
mine the effect of extraneous factors 
on admissions but an increase in ill- 
ness, particularly influenza and pneu- 
monia, in the first quarter of this 
year as compared with the same time 
last year, may have brought about 
the reduction. Exceptionally bad 
weather, including a prolonged fog 
over the whole country, may also 
have affected admissions, the Board 

Once more the smaller theatres 
showed greater declines than the 
larger ones. The average taking per 
admission was 27.5 pence, an increase 
of .6 pence over the previous quarter. 

'Hercules' Grosse 
Continue to Moun 

"Hercules," the Joseph Levinc 
bassy Pictures' spectacular ben 
leased by Warner Bros., account< 
"herculean" grosses in all its 
miere showings prior to satu 
bookings in all sections of the I 
States, Warners said yesterday 
film grossed a big $49,318 in it 
week at the Fox, Brooklyn 
equally good $29,429 in five d. 
the second week before being 
to close Tuesday to begin satu 
bookings Wednesday embody 
record-breaking total of 125 
man-color prints. In all, 250 th 
in the Metropolitan New York 
will be covered in the next 
weeks by the record print orde 

Charles S. Boasberg, preside 
Warner Brothers Distributing C( 
night verified the figure of $2' 
as the total one-day gross for 
cules," which premiered simultai 
ly in 125 situations in the Nev, 
area. It was termed the biggest 
day's receipts for one film ii 
history of the industry. 

"Hercules," it was reporte 
proving a hit everywhere. After 
weeks of top grosses at the Broi 
Capitol, Detroit, the film is as 
hold-over bookings in Ann 
East Lansing, Flint, Grand R 
Port Huron, Kalamazoo and Sag 

Second Week in Buffalo 

In the Buffalo, New York, 
"Hercules" now is in its second 
at the Paramount, with simulta 
saturation bookings in the sun 
ing territory. The Palace, Rod 
grossed $18,264 in its first wee 
now is in its second week. The 
Syracuse, grossed $18,649 in it 
week, while the Capitol, Bins 
ton, did an initial $7,891, to 
second week showings of the f} 
these cities. 

Ohio also is accounting fo 
grosses for "Hercules." It stays 
ond week at the Palace, Cinci 
after grossing $21,851 in its Of 
week. The Grand, Columbus 
counted for $16,397 in its first 
$16,116 for its first week a 
Colonial Dayton, and holds ovt 
a second and third week at 
houses. At the Rivoli, Toledo, 
cules" grossed $11,487 in itf 
week and $5,811 for the five d: 
the second week, assuring an 
finite run, it was announced. 


Afternoon at Monmouth, Evening at 
Mid-week or week end, it's always a good time to c^i 




In New York City, call WOrth 2-4 

diss matteTs°ept^2t°%F8'Tthfpo1tbffil'^^^^ t''^.^^' ^ P^-^r"* u^?'*^.,?'^*^"^ ^'^'"^^ Almanac, Television Almanac, Fame. Entered 

Class matter bept. iyj8, at the Post Utlice at New York, N. Y., under the act o£ March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copi> 

day, July 24, 1959 

Motion Picture Daily 

Jo Action Near on Wilcox Defends NFFC; Says Article 
- , In 'London Times' Is 'Off-Beam' 

ensor Amendment 

From THE DAILY Bureau 

jlVASHINGTON, July 23.-There 
rl be no Congressional hearing for 
ne time on a proposed constitu- 
nal amendment which would 
^ngthen the rights of states to im- 
Jie censorship of motion pictures. 
][rhe amendment was introduced 
i'lier this month by Sen. James O. 
HjStland (D., Miss.), along with Sen- 
(jrs Kefauver of Tennessee, Tal- 
dge of Georgia and Thurmond and 
[[inston of South Carolina. It has 
{i:;n referred to the Senate Judiciary 
Ibcommittee on Constitutional 
fjiendments, which has already 
i.ieduled hearings on a number of 
• olutions introduced before East- 
]ld's and which doesn't expect to 
l"ch it this session. Senator Kefau- 
is the subcommittee chairman, 
astland introduced the resolution 
,Tiediately after the Supreme Court 
d that New York Sate's ban on the 
tion picture "Lady Chatterley's 
ver" was unconstitutional. 

FPA to Seek Trade 
alks With Russians 

ff' From THE DAILY Bureau 

.ONDON, July 23. - The British 
m Producers Association, as part 
ks export drive, has announced its 
!J support of the Moscow Film Festi- 
& by pledging to send a contingent 
m 40 executives and stars to par- 
[i;npate. British producers will screen 
ir product at eight preview thea- 
■i in Moscow, which will be put 
their disposal by the Soviet gov- 

" Sees Commercial Potentiality 

ffi^rthur Watldns, BFPA president, 
i here today that while the Mos- 
-jV Festival is primarily a cultural 
•nt, "we are planning to open up 
jomercial possibilities with film 
tie talks." He emphasized, how- 
llr, that while Great Britain is al- 
[ I ys ready to assist in the distribution 
it Russian films here, British pro- 
:ers will continue to resist Soviet 
jnands for a barter distribution deal, 
we send films to Russia, we must 
itj'e a fair return," Watkins said, 

[erald' Feature 

( Continued from page 1 ) 
ail the publicity, advertising, and 
loitation campaigns prepared or 
lag planned for the two Fox films, 
n the case of "Blue Denim" the 
elopment of a promotion which 
aid stress the provocative and deli- 
I2 theme of the picture is outlined 
'ight pages dealing with each of the 
nnels chosen for the merchandis- 
For "The Blue Angel" the com- 
ly plans to build May Britt, star 
the picture, as a new glamor per- 
ality and details of the campaign 
^ch is currently in work are given. 
Tie section is printed in three col- 
with a double gate-fold cover. 

From THE DAILY Bureau 

LONDON, July 21 (By Air Mail)— In a letter to The Times producer Her- 
bert Wilcox has attacked the newspaper's suggestion that the National Film 
Finance Corporation was "ill-conceived" and that the time has come to call 
a halt. 

"Although subsidies in any form 
are to be deplored," stated Wilcox, 
"I suggest that an annual amount of 
£ 127,000 to an industry which car- 
ries the British way of life, the Brit- 
ish idiom to the ends of the earth 
is well worth while; not to speak of 
the trade which invariably follows 
the film." 

Points to Specific Picture 

"There is another consideration," 
wrote Wilcox. "During the 10 years 
of the corporation's life many hun- 
dreds of millions of pounds have 
been paid to the Treasury as enter- 
tainments duty on those 438 films to 
which the National Film Finance 
Corporation annual report refers. I 
can cite the case of one of my own 
films— "Spring in Park Lane"— which 
attracted entertainments duty to the 
amount approximately of £.600,000, 
a sum almost equivalent to 50 per 
cent of the entire deficit— discarding 
the British Lion figure— of the cor- 
poration during its 10 years of exis- 
tence. Moreover, substantial dollar 

income was brought to this country 
from many of these 438 films. 

"Neither alleged restrictive prac- 
tices nor the high cost of stars, pro- 
ducers and technicians are the cause 
of any malaise which may currently 
afi^ect the industry. I suggest that the 
National Film Finance Corporation 
and Government officials should look 
into the financial framework which 
has become traditional in production 
in this country." In many cases finan- 
cing charges are as high as 22V2 per 
cent of a budget cost, said Wilcox. 

Hits 'Aura of Gloom' 

"I suggest," he added, "that the 
NFFC should discard its aura of 
gloom and negative approach and 
adopt a bold policy of hopeful— but 
informed— belief in the future of the 
industry. This is my fortieth year as 
a producer of British films. My faith 
in the future of our country's films is 
firmer than ever. That gloomy report 
of the NFFC and 'The Times lead- 
ing article are entirely off-beam." 

Popcorn Trade Groups 
Announce New Merger 

Special to THE DAILY 

CHICAGO, July 23.-The Popcorn 
Institute and the Popcorn Processors 
Association, the two industry trade 
groups, have merged into one organi- 
zation to be known as the Popcorn In- 
stitute. Popcorn Institute executive 
director William E. Srnith stated that 
"the merger will strengthen the co- 
operative efforts of the popcorn in- 

"Formerly," Smith explained, "the 
Popcorn Processors Association ful- 
filled almost all of the functions of an 
industry trade association, including 
product development, and the distri- 
bution of needed industry information 
to members. The Institute was orig- 
inally formed to act as the promo- 
tional arm of the industry." 

"The merger of the two organiza- 
tions was a logical move," said Smith, 
"and will eliminate all possibility of 
duplication of effort as well as permit 
focusing greater attention on the in- 
dustry's prime goal— the sale of more 
popcorn." The Popcorn Institute head- 
quarters will be at 332 So. Michigan 
Avenue, here. 

Brooklyn Likes ^Hof 

With a big first week take of $45,- 
179, United Artists' "Some Like It 
Hot" registered the biggest opening 
week gross at the Loew's Metropolitan 
since 1948, it was announced bv Wil- 
liam J. Heineman, UA vice-president 
in charge of distribution, and Eugene 
D. Picker, president of Loew's Thea- 
tres. The first week total came within 
$100 of establishing a new record for 
the theatre. 

Hospital's Service 

{Continued from page 1) 
dent of the hospital, and Robert J. 
O'Donnell, chairman of the board of 
directors, the announcement gives the 
details of the offer of free treatment 
for newspaper and magazine writers 
and their families which was voted 
by the hospital's board of directors 
June 27 at Saranac Lake, N.Y. At 
the bottom of the announcement the 
advertisement carries the line, "This 
space donated by the Council of Mo- 
tion Picture Organizations, Inc." The 
advertisement is the 105th in a series 
carried by Compo in the newspaper 
industry's trade paper. 

The headline of the advertisement 
reads "An important announcement 
of concern to all motion picture, 
drama, television^ radio, music and 
night-club editors and critics of 
newspapers and maga2dnes." 

Text of Message 
The ad's text is as follows: 
"The Board of Directors of the 
Will Rogers Memorial Hospital and 
Research Laboratories, at its annual 
meeting on June 27, at Saranac Lake, 
N.Y., unanimously voted that all 
newspaper and magazine motion pic- 
ture, drama, television, radio, music 
and night-club editors and critics, 
and members of their immediate 
families are eligible for care and 
treatment, at no cost, at this hos- 

"Hence, the Will Rogers Memorial 
Hospital and Research Laboratories, 
operated by the Will Rogers Memo- 
rial Fund, is now as much your hos- 
pital as it is of any one in any seg- 
ment of the entertainment field. 

"Your hospital treats all diseases of 
the chest. There are 15 such ills 

Begin Second Phose 
Of 'Sbeba' Drive 

The second phase of United Art- 
ists' promotion campaign for Edward 
Small's "Solomon and Sheba" gets 
underway today with an all-media 
push, blanketing 30 major markets 
a full six months in advance of the 
film's release date, it was announced 
by Roger H. Lewis, vice-president in 
charge of advertising-publicity. 

Jack Goldstein, Eastern coordina- 
tor of the special "Solomon and 
Sheba" unit, begins a month-long 
promotion tour of Eastern and South- 
ern cities. Goldstein will coordinate 
local level media campaigns with UA 
fieldmen designed to penetrate spec- 
ific audience segments. Primary tar- 
gets of the full promotional schedule 
include libraries, museums, schools, 
colleges, civic, community and 
church organizations. 

Meanwhile, Teet Carle, the unit's 
Western coordinator, is developing 
local drives in more than 15 western 
cities embracing all media and pro- 
motion outlets. In addition to Gold- 
stein and Carle, the UA vice-presi- 
dent revealed, some 25 promotion 
experts have been enlisted from the 
education, religion, art and mass 
communication fields in a coast-to- 
coast exploitation penetration. 

Wash. Theatre Owners 
Lauded for Activity 

Special to THE DAILY 

SEATTLE, Wash., July 23.-Mem- 
bers of Theatre Owners of Washing- 
ton, Northern Idaho and Alaska were 
congratulated here yesterday for their 
work in fighting legislation adverse to 
the industry this year. The speaker 
was George Roscoe, field representa- 
tive for Theatre Owners of America, 
who appeared at the meeting in the 
absence of George Kerasotes, head of 
TOA. Roscoe also reported to the ex- 
hibitors on progress being made by 
TOA in several current projects. 

Joseph Rosenfield of Spokane re- 
signed as special representative of the 
local TOA affiliate and was replaced 
bv Dwighi- Sprocker, >3attle. Rosen- 
field will continue to act as assistant 
to the president of TOA. 

stipulated as its concern. These in- 
clude lung cancer and heart disease. 

"All that is required for admission 
is a medical report, an X-ray and 
your doctor's recommendation for 
hospitalization for serious chest dis- 

"Within the next fortnight I shall, 
by letter, provide you with further 

"We are happy to make the facili- 
ties of the hospital available to that 
portion of the press reporting the 
entertainment world. 

"God forbid that you or any dear 
one ever \vill require treatment, but 
if you do your hospital welcomes you 
with open heart and open arms. Your 
hospital has the endorsement of the 
medical profession the world over. 

We are proud of this hospital and 
are happy to make this aimounce- 

Motion Picture Daily 

Friday, July 24, 


C Continued from page 1 ) 
"vending, distributing, exhibiting or 
otherwise infringing the copyrights" in 
15 Charhe Chaphn films. The pictures 
are "Modern Times," "A Dog's Life," 
"Shoulder Arms," "The Kid," "The 
Idle Class," "Pay Day," "The Pilgrim," 
"The Circus," "City Lights," "The 
Great Dictator," "Sunnyside," "A 
Day's Pleasure,". "A Woman of Paris," 
"Limelight," and "Monsieur Verdoux." 

Action Brought in April 

The action was originally brought 
in the U. S, District Court for the 
Eastern District of New York, in April 
of this year, by plaintiff The Roy Ex- 
port Company Establishment, owner 
by assignment from Chaplin of the 
copyrights in these films, and co-plain- 
tiff Lopert Films, Inc., sole authorized 
U. S. distributor of "Modern Times.' 
They charged unauthorized showings 
of "Modern Times" at the Inwood 
Art Theatre in Forest Hills, Queens, 
and elsewhere. 

Started with 'Modern Times' 

Suit was brought four days after the 
previously closed Inwood Theatre was 
reopened to show "Modern Times." On 
the date suit was filed, the film print 
was seized by the U. S. Marshal just 
prior to a scheduled 8:30 evening 
showing of the picture, pursuant to an 
order by U. S. Judge Mortimer W. 
Byers directing the clerk to issue a 
seizure writ and the U. S. Marshal to 
impound the print in Federal Court. 
By recent agreement of the parties, 
the complaint in the action was 
amended, to add to the original claims 
relating only to "Modern Times," ad- 
ditional claims asserted by plaintiff- 
owner Roy Export Company, only, 
relating to infringements and threats 
of infringements of the copyrights in 
the remaining 14 pictures covered in 
the decree, none of which have as yet 
been licensed for current distribution 
in this country. 

Involves All Fischer Companies 

In addition to Excellent Films, Inc., 
named as a defendant in the original 
action which operated both the In- 
wood Art Theatre in Forest Hills, and 
the New Glen Art Theatre in Wil- 
liamsville. New York, the injunction 
is effective against seven other cor- 
porations of which defendant Fischer 
was president. These seven corpora- 
tion, made defendants in the suit by 
the amended complaint, which were 
claimed to have operated art theatres 
in various cities, were the following: 
Artistic Films, Inc., a Maryland com- 
pany, operator of the New Cameo Art 
Theatre in Baltimore; Classic Films, 
Inc., a Pennsylvania company, op- 
erator of the Ambassador Art Thea- 
tre in Philadelphia; Great Films, Inc., 
an Ohio company, opertaor of the 
Mayfield Art Theatre in Cleveland; 
Esthetic Films, Inc., a Wisconsin com- 
pany, operator of the Liberty Art The- 
tre in Milwaukee; Spectacular Films, 
Inc., a Missouri company, operator of 
the New Roxy Art Theatre in St. 
Louis; Stanton Theatre Corporation, a 
District of Columbia company, opera- 
tor of the New Stanton Theatre in 


S a p p h i r e 

Rank — Uniyersal-lnternational 

Although this British film has considerable to say on the issue of racial 
prejudice, it is basically a solid suspense drama, one that will have au- 
diences completely enthralled until the emotion charged climax. From 
an original screenplay by Janet Green, the Eastman Color production 
is far from the beaten track of British vi'ho-dunits, and a definite bet 
for prime playing time. 

The title refers to a pretty young girl whose mutilated corpse appears 
on the screen at the very beginning of the proceedings. In short order, 
detectives Nigel Patrick and Michael Craig are assigned to the case, 
and director Basil Dearden sets a breathless pace which races straight 
through to the finale. 

This is not just another murder case, however, for it turns out the 
dead girl was half Negro, and passing for white. It is also learned that 
she was three months pregnant. These facts in hand, it is not hard for 
the police to find a number of suspects. 

The girl's lover, Paul Massie, for example, might have done it, since 
marrying Sapphire would have meant his giving up a scholarship. Then 
too, the boy's sister, Yvonne Mitchell, could have her own motives, as 
could the father, Bernard Miles, who has sacrificed much to make some- 
thing of the boy. Another prime suspect is the dead girl's brother. Earl 
Cameron, who is dark-skinned and may have resented his sister's passing 
for white. 

As INVESTIGATION procceds, Patrick and Craig are led more and more 
among the colored population of London. Glimpses of this section of 
the city and the people who live there are especially exciting, catching 
the full impact of life under conditions that are much less than the best. 
Harry Waxman, director of photography, captures these displaced per- 
sons close-up, and is instrumental in showing them for what they are— 
that is, no worse, and sometimes considerably better, than their white 

As things turn out in this Michael Relph production, the fact that 
Sapphire was part Negro was uppermost in the murderer's motive. He 
is revealed in a stunning finale which has a white baby doll being 
wrenched in the hands of a nervous Negro suspect. 

It would be unfair here to reveal the identity of the murderer, for Dear- 
den and Miss Green have done a grand job of keeping it a secret until 
the ver\' last few minutes of the picture. The principals, especially Yvonne 
Mitchell, are convincing enough to make any one of them the probable 
murderer in the eyes of the audience. 

Probably the one thing that makes "Sapphire" so effective is that most 
of the film was photographed outside the usual studio walls, gaining an 
authenticity that is marred only occasionally by the color cameras, which 
tend to distract the viewer's attention. But this is a minor criticism of 
what is certainly one of the better British films to recently reach these 

Running time, 92 minutes. Adult classification. Release, in November. 

Warren G. Harris 

Washington, D. C; and the Amber- 
brook Theatre Corporation, a Pennsyl- 
vania company, operator of the Art 
Overbrook Theatre in Philadelphia. 

Defendants Fischer, Colvin and Sa- 
retsky, as well as the eight corporate 
defendants, appeared in the action by 
their attorneys, admitted the allega- 
ions of the amended complaint, and 
consented to the decree permanently 
enjoining their dealings with the above 
Chaplin films. 

Counter-Claim Dismissed 

In addition to forbidding such de- 
fendants to distribute or exhibit these 
Chaplin films, the decree finally dis- 
misses, with prejudice, the counter- 
claim interposed by defendant Ex- 
cellent Films, Inc., operator of the 
Inwood Art Theatre, to the original 
complaint, by which Excellent had 

■claimed $200,000 actual and $400,000 
punitive damages alleged to have been 
suffered by reason of the U. S. Mar- 
shal's seizure of the "Modern Times" 

Middle West Included 

This decree also disposes of legal 
claims arising out of recent showings 
of various of these Chaplin films at art 
theatres operated by the group of 
defendants in the East and Middle 

Plaintiff Roy Export was represent- 
ed in this litigation by the law firm 
of Sargoy & Stein, with Phillips, Nizer, 
Benjamin, Krim & Ballon acting for 
co-plaintiff Lopert Films. Defendants 
were represented by attorney Melville 
W. Feldman of Washington, D. C, 
and attorney Jerome Kern of New 
York City. 


( Continued from page 1 ) 
after deducting depreciation cl 
of $3,702,000. The net incom 
fore federal and foreign income 
for the corresponding period las 
was $3,246,000, when deprec 
charges were $4,130,000. Tht 
profit for the nine months endec 
30 after all charges including f( 
and foreign income taxes wa* 
591,300 which compares with 
profit of $1,706,000 earned c 
the same period last year. The 
did not break down the incor 
show what part of it was from 
tre operations. 

The profit for the nine m 
ended May 30, is equivalent to 
per share of common stock out: 
ing which compares with 83 
per share earned one year ago. 
Securities Written Off 
During the nine months ended 
30 unusual property dispositio 
write-off of the cost of certain 
rities, less a profit realized oi 
sale of the securities resulted 
loss of $2,469,000. Owing to 
losses from unusual property di 
tions there will be a saving of $ 
00 in the payment of federal in 
taxes. Accordingly, $925,000 of 
losses has been charged againsi 
crating income for the nine n 
period, representing the equi\ 
of the federal income taxes v 
would have been payable ha( 
such losses been incurred. ! 

The balance of $1,544,100 has | 
charged to earned surplus, 
charge is equivalent to 76 cent;' 
share on the common stock. D' 
the corresponding period last ' 
the charge to earned surplus i 
$682,000, equivalent to 33 cent)] 
share on the common stock. 

For the nine months ended 
30, theatre admission, mercha : 
sales and other income amountc 
$92,869,800, which is an increa 
9.3 per cent over similar incon 
$84,953,000 for the correspor 
nine months one year ago. 
Equivalent to 66 Cents a Shai^ 
The net profit for the quarter e 
May 30 after all charges inclii 
federal and foreign income taxes 
$1,337,600 which compares wi 
profit of $266,500 for the same d 
ter last year. The net profit for 
May 1959 quarter is equivalen 
66 cents per share of common si 
one year ago the net profit was i, 
valent to 12 cents per share. 

$1,434,600, the equivalent o 
cents per share on the common s 
was charged to earned surplus di 
the May 1959 quarter whereas fo 
May quarter one year ago there 
a charge of $553,400 against ea 
surplus, equivalent to 26 cents 
share of common stock. 

$155,000 for 'Story 

Warner Bros.' "The Nun's Si 
grossed $155,000 in its fifth week 
ing Wednesday night, and now 
its sixth week with a seventh wee 
sured at Radio City Music Hall, 
ners announced. 

Uay, July 24, 1959 

Motion Picture Daily 

mada Seeks Data 
,n Toll-TV Bills 


If, Special to THE DAILY 

ONTREAL, July 23. - Canadian 
.1 lators have called upon the Thea- 
,i3wners of Canada for information 
K^.he bills introduced in the current 
Ijion of the United States Con- 
i? to control pay-TV, Joseph 
jss, president of Canadian TOA, 
psed today. Strauss said he had 
|d Philip F. Harling, chairman of 
njiDay-TV Committee of the Theatre 
iljiers of America in New York City, 
copies of the Harris Bills and 
u^^r pending American legislation, 
I le may furnish members of the 
(jidian Parliament with the de- 
ll; they have asked. 
)l,rauss said the campaign initiated 
rOA of Canada has resulted in 
ibers of Parliament from both the 
ince of Quebec, and the Toronto 
' where toll-TV tests are sched- 

■ to start this Fall, asking his 
'■■'pization for information on Amer- 

■ legislation. 

jljljending Copies of Resolutions 
jrauss said he and members of 
jjjissociation are sending copies of 
j|]5e Joint Resolution 130, and 
ijUe Resolution 6245, both intro- 
d by Rep. Oren Harris, chairman 

,be House Committee on Inter- 
1 and Foreign Commerce. The 
Jjer bill, augmented by F.C.C. ac- 

i last Spring, limits broadcast TV 
.!-tests by any proposed system to 
city in the United States for a 

]! year period; the latter bill would 

rid similar test restrictions to 
; TV. 

.rauss said Canadian legislators 
J, also be furnished vdth copies of 
5e Resolution 1210 by Rep. Bai- 
iH.R. 3287 and 3288 by Rep. 
jjell; H.R. 166 by . Rep. Lane, 
68 by Rep. Celler, all of which 
^nent Rep. Harris' H.J.R. 130; 
J bills introduced in the Senate 
lenator Langer of North Dakota 
Thurmond of South Carolina, 
arly seeking to ban Toll-TV. 
''oUowed FPC Announcement 
jieatre Owners of Canada 
phed a campaign to acquaint both 
, Canadian Parliament and the 
lian public with the costs of 
TV, after Famous Players of 
^,ida, a Paramount Pictures sub- 
,ry, announced it will launch a 
j ;-TV test in Etobicoke, a suburb 
I 'oronto, this Fall, using equip- 
l: of the International Telemeter 
[•oration, another Paramount sub- 

. irlin 

g attended a meeting of 
^^l^idian theatremen, held in Mont- 
, just after the Canadian tests 
announced, to brief them on the 
taken by Theatre Owners of 
rica in combatting toll-TV in the 
3d States. 


ftrthwest" Here Aug, 6 

t'red Hitchcock's "North by 
iwest" will open at the Radio 
Music Hall here on Aug. 6, 
ving completion of "The Nun's 

20th-fox Has Seven 
Films Before Cameras 

Twentieth Century-Fox is in the 
midst of its most active production 
period of 1959 with seven major 
CinemaScope attractions now before 
the cameras in Hollywood and Eu- 

The pictures include three Jerry 
Wald productions— "The Best of 
Everything," "Beloved Infidel," and 
"Hound Dog Man." 

Also being filmed in Hollywood are 
Charles Brackett's production of Jules 
Verne's "Journey to the Center of the 
Earth," "Five Gates to Hell," and 
"Condemned Patrol." Now filming in 
Belgium is "A Dog of Flanders." 

Name Goldberg 

( Continued from page 1 ) 
at Paramount Pictures, serving with 
the film company as assistant ex- 
ploitation manager, trade paper con- 
tact, syndicate contact. New York 
newspaper contact and promotion 
manager. From there he moved in 
1953 to RKO Pictiures where he as- 
sumed the position of assistant pub- 
licity manager. 

He later served as advertising, pub- 
licity and exploitation manager at 
the I.F.E. Releasing Organization 
and as vice-president of Norton and 
Condon. Goldberg subsequently be- 
came head of the New York office of 
Blowitz and Maskel. On March 3, 
1958, he came to United Artists as 
executive assistant to Lewis, then 
national director of advertising, pub- 
licity and exploitation. 

Indiana Allied 

( Continued from page 1 ) 
ters, has been named executive secre- 
tary of A.T.O. of Indiana and will 
serve on a full time basis starting 
Aug. 1. Heretofore, Indiana Allied 
has had a part-time executive secre- 
tary in Kenneth Prickett, whose serv- 
ices it shared with Independent 
Theatre Owners of Ohio. Prickett 
now will serve that organization on a 
full-time, rather than part-time, basis, 
as was announced on Wednesday. 

The erroneous report that Indiana 
Allied would cease to function was 
contained in an announcement by 
Marshall Fine, acting president of 
I.T.O. of Ohio, which stated that the 
appointment of Prickett to be its 
full-time officer was made after In- 
diana Allied "ceased to function." 

'Natchez Trace' Set 
In 59 Houses in South 

Special to THE DAILY 

NEW ORLEANS, July 23.-"Nat- 
chez Trace," Panorama Pictures 
presentation produced by a group of 
Southern exhibitors headed by Lloyd 
Royal and T. V. Garraway, premieres 
July 28 at 56 independent and three 
circuit theatres in Mississippi, Ala- 
bama and Tennessee. 

The 59 theatres, all located on or 
near the historic trail depicted in the 
picture, will be visited by star William 
Campbell and five supporting players. 

Jelemion Today 

National Carbon Signed 
For 3rd Series Special 

"World Series Special," an all-star 
show on the eve of the 1959 baseball 
classic, will be presented bv the NBC- 
TV Network, Tuesday, Sept. 29, from 
9:30 to 10:30 P.M. Sponsoring the 
hour-long presentation will be the Na- 
tional Carbon Company, division of 
Union Carbide Corp., for its Prestone 
Anti-Freeze and Eveready products. 

The telecast will mark the third 
straight year National Carbon has 
sponsored "World Series Special" and 
the first year the program has been 
expanded to a full hour. This program 
will be highlighted by live and film 
reports on the major league baseball 
season, including coverage of the clos- 
ing days of the pennant races. 

Nixon's Soviet Trip 
On CBS-TV in August 

The CBS Television Network will 
present a special half-hour CBS News 
program showing the highlights of 
Vice-President Richard M. Nixon's 
trip to the Soviet Union as soon as he 
returns to this country early in Au- 
gust, it was announced yesterday by 
John F. Day, director of news for 
CBS News. 

Dav also reported that CBS News 
correspondent Paul Niven, formerly 
stationed in Moscow, has been granted 
a Soviet visa by the Russian Embassy 
in Washington and is accompanying 
Nixon on his trip. 

CBS News is also sending camera- 
man Bruce Hoertel and sound techni- 
cian Charles Beckman to the Soviet 
Union with Niven. They will film 
the Vice-President's activities in Rus- 
sia from his arrival to his departure, 
sending the CBS News fihn back to 
the special program of CBS News here 
for assembling and editing. 

WABC'TV Cites Record 
Profits, Viewer Gains 

WABC-TV, New York City, has 
scored its most profitable second quar- 
ter in the station's history, Joseph 
Stamler, vice-president and general 
manager, announced yesterday. He 
reported that the second quarter of 
1959 represented a 13 per cent profit 
increase over the same period of 1958. 

Stamler also reported substantial 
audience gains for WABC-TV. A 24 
per cent rating increase was registered 
in prime time (7:30-10:30 P.M., all 
nights of the week) during the second 
quarter of 1959, as compared with 
the hke period of 1958 (Nielsen). A 
big rating increase has also been 
scored in the 10:30-11 P.M. time 
period, in which the station has pro- 
grammed syndicated half-hour prop- 
erties since May 25. Ratings for the 
first two weeks of the new programs, 
according to Nielsen, averaged 82 
per cent higher than for the previous 
two weeks. 

See Lasting Profits 
From TV Investments 

More lasting profits in the televi- 
sion industry appear to have devel- 
oped in broadcasting rather than 
manufacturing, according to Per- 
spective, a bulletin issued by the 
investment management department 
of Calvin Bullock. This conclusion 
could be quickly reversed were color 
television to finally get off the 
ground, the bulletin points out. 

TV broadcasting has had highly 
deleterious effects on motion pictures 
and radio, and, to a lesser extent, on 
magazines and some other types of 
advertising and communications, 
Perspective reports. "From this view- 
ing level, it seems clear that televi- 
sios will continue to cut into other 
forms of advertising, and that ac- 
cordingly increased revenues and 
profits are in prospect," it is pointed 

Up 57% in Seven Years 

In this connection, the investment 
management bulletin emphasizes that 
over the last seven years total adver- 
tising expenditures have increased by 
57 per cent, as compared with in- 
creases in the same 1951-1958 in- 
terval for gross national product of 
33 per cent and for personal con- 
sumption expenditures of 38 ^er 
cent. "Regardless of one's opinion as 
to the educational or entertainment 
aspects of television," according to 
Perspective, "it seem obvious in the 
light of these figures that its strong 
and improving position in advertising 
should mean growing investment 
stature for the well managed com- 
panies in the industry." 

Sign 2 Sponsors For 
6 'CBS Reports' Shows 

The B. F. Goodrich Company and 
Bell & Howell will share sponsorship 
of six programs in the "CBS Reports" 
series, it was announced yesterday by 
William H. Hylan, CBS Television 
Network vice-president of sales ad- 

"CBS Reports" will begin in Oc- 
tober, with 12 programs scheduled to 
be presented during the first year of 
the series. Fred W. Friendly is execu- 
tive producer. 

Normal Alley Named 
To Kline Co. Board 

From THE DAILY Bureau 

HOLLYWOOD, July 23. - Elec- 
tion of Norman W. Alley, West 
Coast manager of Hearst Newsreels, 
to the board of directors of Walter 
E. Kline and Associates, Inc., was 
announced today by Fred W. Kline, 

Alley will act as consultant in the 
Los Angeles public relations agency's 
motion picture and television pub- 
licity departments. 



)L. 86, NO. 18 

NEW YORK, U.S.A., MONDAY, JULY 27, 1959 



Whkt Paper* End 

Sherwin Kane 

HE decision of the Senate Judici- 
ary subcommittee not to hold 
hearings on Allied States' charges 
anti-trust violations by production- 
Iribution companies and alleged 
ehctions on the part of the De- 
tment of Justice in enforcing the 
S. vs. Paramount et al decrees is 
major interest to all of exhibition. 

per more than a year past, Allied's 
called "white paper" campaign, 
ich sought an airing of the charges 
^ore the Senate subcommittee in 
I hope of bringing about Federal 
islation or litigation intended to 
kefit the exhibitor, has been the 
I order of business of both na- 
lal and regional Allied leaders. 

I allied took pains to inform the in- 
try that its participation in the 

I erican Congress of Exhibitors 
iild not be permitted to interfere 

i| any way with the pursuit of its 

'] lite paper" campaign, 
fs "grass roots" efforts to enlist 
igressional support for a hearing 
and action on its charges were 
ssed determinedly and were ef- 

Vhat checkmated this all-out Al- 
! effort was the similarity of its 
jiite paper" charges to those it had 
ile in 1956 and which brought 
ut a hearing before the Senate's 
!Ct subcommittee on small busi- 

hat hearing resulted in a subcom- 
tee conclusion that exhibitors are 
jless blameless than distributors for 
problems and inter-industry ir- 
tions which beset both. It was 
)mmended that an effort be made 
resolve differences within the in- 
i try and to establish arbitration 
hinery for hearing future griev- 

i lany in exhibition who are firmly 
j llusioned as to the efficacy of liti- 
I on or legislation as remedies for 
j r own or others' trade difficulties, 
I pproved of Allied's "white paper" 
j ipaign and insisted that even if it 
I ;eeded in gaining a hearing and 
I ntual action, no exhibitor would 
j lastingly benefited thereby, 
hese preferred to place their 
es for relief in the suggested area 
nter-industry conciliation and ne- 

ACE Committee Will Confer Thursday 
On Strategy for Meeting with MPAA 

The executive committee of the American Congress of Exhibitors will meet 
in an all-day session next Thursday to discuss the agenda and strategy for 
the top-level meeting Friday with the board of the Motion Picture Association. 

The ACE committee will meet in the board room of the Stanley Warner 

Expected to attend are S. H. Fabian, chairman; Sol Schwartz, Max Cohen, 
William Forman, Horace Adams, George Kerasotes, Edward Lider, Emanuel 
Frisch, Harry Brandt, Harry Arthur Jr., Irving DoUinger, Jack Kirsch, Albert 
Pickus and Sidney Markley. 

The meeting with the MPAA board, announced Friday, is expected to be 
attended by most company presidents or their first-rank deputies. 

704 Urges Exhibitors 
Give Support to kiPt 

Exhibitors were urged to support 
Motion Picture Investors, Inc. at the 
weekend by George G. Kerasotes, 
president of Theatre Owners of Amer- 
ica. In a special message to TOA 
members, Kerasotes told them that the 
MPI objectives of seeking to give 
exhibition a voice, for the good of the 
entire industry, in the policy making 
of film companies, parallel aims of 

"Several months ago TOA urged all 
its members to buy stock in the film 
companies, not only to show their faith 
in the industry, but also to protect 
their tremendous theatre investments. 
TOA itself took the lead by buying 
stock in each of the major production- 
distribution companies. 

"What MPI is now doing, in offer- 
ing 200,000 shares of its stock to 
people employed in, and interested in 
the exhibition end of our business, 
( Continued on page 3 ) 

'Angel' Team to Visit 
Theatre Executives 

A seven-man merchandising team, 
to outline the complete promotional 
plans for 20th Centuxy-Fox's "The 
Blue Angel" to top theatre execu- 
tives, has been named by vice-presi- 
dent Charles Einfeld. The merchan- 
dising team will also discuss the joint 
promotional plans of Look and Life 
with 20th. In addition, the content 
of the special advertisements which 
will appear in these magazines next 
month will be revealed. 

Members of the trade press will 
be invited to attend one of the ses- 
sions this week. 

Heading the team will be 20th's 
exploitation director Rodney Bush and 
advertising director Abe Goodman. 
Included will be Eddie Solomon, ex- 
ploitation manager; Martin Michel, 
director of Fox radio and television; 
Christy Wilbert, vice-president of the 
Charles Schlaifer Agency; Bert 
Lange, marketing services manager 
( Continued on page 3 ) 

Report ABPC Thearte Attendance Is 
Better Than British National Average 


LONDON, July 23 (By Air Mail ) .-Theatres of Associated British Picture 
Corp. are steadily improving their position, Sir Philip Warter, chairman, has re- 
ported here. In the past year attendances were substantially better than the na- 
— =^ tional average due to a considerable 

gotiation. ACE is an outcome of their 
dedication to this ideal. 

For now, ACE must carry the 
hopes of all in exhibition who seek 
relief from the difficult problems of 
the day. The outcome of its meeting 
with company presidents on Friday 
consequently will be all the more 

number of contributing factors, he 

Explaining, Sir Philip says: "ABC, 
because of its earning potential, is in a 
strong position to obtain the best 
available films and during the year we 
had a number of outstanding suc- 
cesses; the standard of cleanliness and 
{Continued on page 2) 

For 1 Year 

Renew Univ. 
News Deal with 
News of Day 

Use of Joint Facilities 
Proving Beneficial 

Universal has renewed for another 
year through 1960 the deal by which 
its Universal Newsreel is made up by 
MGM-Hearst Metrotone News of the 
Day, it was learned on Friday. No 
changes in terms were involved in the 
renewal, it was reported. 

The Universal Newsreel deal with 
Hearst Metrotone News was in- 
augurated at the beginning of 1958 on 
a two-year basis. The current one-year 
renewal is for the third year, and there 
are options for two additional years 
with provisions for reopenng of the 
agreement in the event of increases in 

Under the working arrangement, 
the Hearst Metrotone organization 
( Continued on page 3 ) 

Castle Calls Self 
'Living Trailer' 


William Castle, producer, director, 
showman and self-styled "living trail- 
er," states his point of view quite 
simply: "Today you have to have a 
gimmick and exploitation campaign 
backing a sound story if you don't 
have a film with a lot of stars." 

Castle, who met the trade press 
in the Columbia home office here 
Friday, was in New York to introduce 
his latest gimmick, Perspecto, which 
is being used for "The Tingler," his 
{Continued on page 2) 

Offer TV Package of 52 
Post-'SS Foreign Films 

A package of 52 post-1955 films, all 
of which are either French, British, 
or Italian, will be offered to television 
stations on a syndicated basis, it was 
announced at the weekend by Joseph 
Harris, chairman of the board of Art 
{Continued on page 6) 


Motion Picture Daily 

Monday, July 27 


pARL FOREMAN, head of Higli- 
^ road Productions, flew to Athens 
and Cyprus at the weekend from 
London for meetings with Alexander 
Mackendrick; who will direct "The 
Guns of Navarone." 


George Glass and Walter Selt- 
zer, executive vice-presidents of Pen- 
nebaker, Inc., returned to Hollywood 
from New York over the weekend. 

Gen. John Hilldring, president of 
General Aniline & Fikn Corp., will 
arrive here today from England 
aboard the United States. 


Irwin Allen, producer of "The Big 
Circus," is in Chicago from Los An- 
geles today. 


MoE Preskell, Eastern sales man- 
ager for Disneyland Records, will 
leave here tomorrow for the West 


Tom Smiley, general manager of 
Wolfberg Theatres, Denver, has re- 
turned to work after a stay in the hos- 
pital for minor surgery. 

. • 

Robert Ingram, district manager 
for Columbia Pictures in Atlanta, is 
recup^;rating there following ho.spitali- 


Charles E. Kurtzman, former 
Northeastern division manager for 
Loew's Theatres, and recently named 
to a national post in New York, has 
been married in Boston to Mrs. Har- 
riet Rosenwald, widow of Benn 
Rosenwald, who had been resident 
manager there for M-G-M. 


Mrs. Kate Wright, of Capital Re- 
leasing Corp., Atlanta, has left there 
for a vacation in Florida. 


Peter Finch, British actor, and 
Mrs. Finch arrived in New York from 
England Saturday aboard the 


Increase your Concession 
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'Herald Tribune' Lauds 'Nun's Story' ABPC Repc 
As a 'New Hollywood Dimension' 

Under the heading of "New Dimensions in Hollywood," the New York Herald 
Tribune on Friday published the following editorial: 

"American movies deal so largely in physical action that it's a pleasure to see 
a film tliat is an adventure of the 

mind. 'The Nun's Story', which is 
showing here now, seems to us one of 
Hollywood's most mature achieve- 
ments and certainly one of its best. 
Where the ordinary picture tries to 
overwhelm the senses with excess, 
this one is overwhelming in its re- 

Cites Basis on Fact 

" 'The Nun's Story' is based on 
Kathryn Hulme's book about a Belgian 
girl who undergoes the long and rigor- 
ous training for sisterhood, serves as a 
nursing nun. in the Congo, and finally 
leaves the order, unable to resolve the 
conflict between rigid Church law and 
what her conscience tells her is com- 
mon sense. The film traces the cycle 
with compassion and detachment, tak- 
ing no sides but revealing the deep 
struggle within the hearts of various 
people, especially the Belgian girl, 
played by Audrey Hepburn. 

"There is great pictorial beauty in 
the movie, both in its somber views of 
Belgium and its stunning shots of 
Africa. But outward beauty is only a 
cloak for the inner tale. The fact that 
director Fred Zinnemann can tell this 
inner tale in a motion picture, an art 
form that is supposed to dfemand con- 
stant bodily activity, is the most strik- 
ing part of his feat. It proves again 
that a great director can make the 
screen the most exciting medium of 

An Adventure of the Mind' 

"As an adventure of the mind, 'The 
Nun's Story' is absorbing because 
there is a basic interest in its theme: 
the ability, or inability, of people to 
submit to a strict discipline. It is what 
fascinates us about royalty, or about 
certain aspects of military life. There 
are many other such adventures wait- 
ing to be told." 

'Hole' Does $1,203,495 
In Only 65 Playdates 

United Artists' "A Hole in the 
Head" has compiled $1,203,495 in 
only 65 playdate situations in less than 
a month, it was announced by James 
R. Velde, vice-president in charge of 
domestic sales. 

Velde reported that the Sincap Pro- 
duction is holding over in virtually 
every engagement and setting new 
theatre records in the majority of key 
situations across the nation. 

George Baggs Dies 

26.— Funeral services were held here 
last week for George Baggs, secretary- 
treasurer of Westland Theatres. Baggs 
was the victim of a heart attack. 

*^Living Tj;'ailer' 

( Continued from page 1 ) 
first film vmder his new Columbia 
contract. As a gimmick, Perspecto 
seems destined to outshine both the 
insurance policy issued to patrons in 
connection with Castle's "Macabre" 
and the Emergo skeleton used with 
many engagements of his "House on 
Haunted Hill." ' ■ _ 

The basis of PerSpeCto is a little 
motor originally designed as part' of 
a radar cooling unit. It fits under 
the theatre chair and, working on 
battery power, is controlled by ' the 
projectionist to vibrate at various 
speeds in the course of certain key 
scenes of "The Tingler." The idea is 
that the patron thus "tingles" along 
with, and in response to, the action 
of the screen. As demonstrated Fri- 
day with several reels from the pic- 
ture, it seems a dandy gimmick to 
exploit Castle's special genre of 
tongue-in-cheek horror. 

Decision on Changes Later 

As yet Castle and Columbia offi- 
cials have yet to decide what charge 
will be made to exhibitors for the 
Perspecto unit, or whether it will be 
included in the film rental or charged 
separately. The gimmick is costing 
Columbia and Castle about $250,000, 
and this breaks down to about $1,000 
a unit of 100 motors. Plans are to 
wire about every 10th seat in any 
theatre. Installation in a theatre takes 
about four hours. 

"The Tingler" starts its first test 
engagement at the Broadway Capitol, 
Detroit, Aug. 4, with others to follow 
in Boston, I5altimore, San Francisco, 
and Windsor, Ont. Castle plans to 
visit each theatre a week before each 
engagement and, as a "living trailer," 
talk to the audiences about his pic- 

Presented by Ferguson 

Castle, who was introduced to the 
press by Bob Ferguson, Columbia 
director of advertising, publicity and 
exploitation, said, "Producers today 
have to be showmen as well. And 
they must work hand-in-hand with 
the sales promotion people all during 
the production of a picture. This is 
the only way we can survive." 

By way of vital statistics, he re- 
vealed that "The Tingler" cost about 
$400,000 to make, but that this fig ure 
would rise to iibout $1,000,000 by 
the time it goes into the theatres be- 
cause of the cost of Perspecto as 
well as the advertising and publicity 

(Continued from page 1) 
comfort of ABC cinemas is knoM 
appreciated by our patrons; the 
ing and supervision of our staff 
cinemas ensures courtesy and att 
to detail which is so important 
business dealing with the public 

"Our advertising campaign 
the slogan— 'Don't take your wi 
granted— take her out to the picti 
undoubtedly kept ABC's name 1 
the public and its success mi 
gauged by the fact that it is 
adapted and used in the U.S. anc 
ada and in Australia." 

ABC, records Sir Philip, has a 
taken a lead in showmanship a; 
particularly wished to congra 
the Corporation's executives and 
tre managers for tteir iacMevc 
during the year. ." 

During the year five of the 
poratipn's theatres were closed ; 
dundant; two leases expired and 
unrenewed; two theatres were 
leaving the number operated b 
Corporation at 349. 

15 Houses Remodelled 

Another development inil 
during ABPC's year was the moc 
tion of 15 theatres in important 
ters for the installation of Todd-y* 
that the Corporation could taki 
vantage of spectacular films ma( 
the process. 

Says Sir Philip: "The cost of 
adaptations will amount in all to 
£300,000 and will, I am sure, j 
to be a good investment." | 

He concludes his report to s'cl 
holders as follows: "Our program 
of major reconstruction of cinem i 
progressing satisfactorily. Six in'oi 
tant cinemas were completely moo'n 
ized during the year and six other ii 
in hand. It will therefore be seen la 
the emphasis of our policy is not loi 
numbers of cinemas but on con w 
modern decor and equipment infji 
right location. 

Sir Philip also cites Motion Pitii 
Herald's annual box office survey id 
ening the fact that last year sevei )u 
of the 12 top earning films on his v 
cuit were British— adding that Ik , 
deliberately persisted in his film ro 
duction policy. M 


Paramount Signs Daiti 

HOLLYWOOD, July 26-B(| 
Darin, young singer, has been siijS 
to a multiple-picture contract h 
Paramount for his first screen pac; 


Duet yourself ... in Nature's Tech- ' 

Mid-week or week-end. it's always a good time to com^i 



In New York City, call WOrth 2-40t 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Manaeing Editor- Richard Gertner News Editor- Herbert V 
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Ijjiday, July 27, 1959 

Motion Picture Daily 




jim Shubouf, manager of Loew's 
l,anapolis, has been promoted and 
:ed to Loew's Ohio Theatre, Co- 
bus, where he will succeed Walter 
iler, long-time incumbent. Kes- 
, as earlier announced, will take 
■ the reins of Loew's Warfield, 
Francisco, from William Elder, 
I becomes Loew's Northeastern 
, sion manager with headquarters 
r„| Boston, Ken Croft, presently as- 
i.nt manager of Shea's Buffalo, 
,{ alo, will move to Indianapolis. 


idttlga Curtis, who was women's 
m of International News Service 
1 1955 until its recent merger 
!i United Press, has accepted the 
of women's editor on Parade 

iiart Jerome has been signed to a 
•exclusive five-year writing con- 
: by Revue Productions. The deal 
set by Marty Shapiro of the 
'11-Josephy agency. 


jfs. Dorothy Humphrey, formerly 
cretary at Buena Vista, Atlanta, 
joined Exhibitor Service there in 
jsame capacity. 

JO Pictures Acquired 
Cory Film Corp. 

From THE DAILY Bureau 

nfoOLLYWOOD, July 26. - Cory 
Corporation has contracted to 
libute a new double feature pro- 
tp, "High School Caesar" and 
te Bait" according to Newton P. 
1" Jacobs, president. Marathon 
Auctions, Inc. filmed the duo, 
irph were produced and directed by 
lie Ireland. 

le films are scheduled for imme- 
J release, according to Jacobs. 

ittzler Publicity Head 
AMPP Int'l Group 

From THE DAILY Bureau 

3LLYWOOD, July 26-Roy Metz- 
|f 20th Century-Fox, has been ap- 
:ed publicity chairman of the 
'io International Committee of the 
:;iation of Motion Picture Pro- 
di rs, succeeding Louis Blaine, of 
'ersal-International. The appoint- 
was made by Carl Schaefer, 
man of the International com- 

Ive-In Opens This Wk. 

^|i.RY, Ind., July 26.-The Dunes 
Il«!-In Theatre, which is to be op- 
d by A. J. Feinberg, secretary- 
irer of Duneland Associates, Inc., 
36 opened for business this week, 
a capacity of 1,500 cars and a 
ri 126 X 65 feet, the drive-in 
be the largest in Northern In- 
. Car heaters will be installed 
for winter operation. 

Cry Tough 

Canon Prod. — UA 

Reflecting a modest budget, made without much fanfare, and fea- 
turing new talent. Canon Productions' "Cry Tough" qualifies as a genuine 
"sleeper"— a breed of film that had apparently ceased to exist. While 
essentially a melodrama, it rises so far above the average for that class 
that it can also be sold as a powerful and realistic drama for patrons who 
like substance in their action films. 

The screenplay and production are by Harry Kleiner, a proven talent 
at this sort of thing ("The Street with No Name" and "House of Bam- 
boo"), but this is the first theatrical effort by director Paul Stanley, who 
comes from television. And the leading roles are played by John Saxon 
and Linda Cristal, whose previous work on the screen has barely hinted 
at the kind of impact thev deliver here. 

Let it be duly recorded that the plot framework is nothing new. It's the 
one about the slum kid sent to jail who wants to go straight when he 
gets out but is prevented by evil companions and a seductive dame. This 
one has been done again and again. 

It all has a fresh and exciting look, however, thanks to the imagination 
of the talents involved. Kleiner's script places the hero in a millieu seldom 
explored in movies so far— the slums of Spanish Harlem in New York. 
And director Stanley makes the sights and sounds of this world come to 
life as an integral part of the film. 

More than that, with the help of actor Saxon, they create an arresting 
protagonist, one neither all-good nor all-bad. He comes out of prison 
with a strong desire to renew his ties with his tradition-bound father, 
get an honest job and settle down. But he also vearns to lise above his 
family background and escape from the "Barrio" (ghetto) to the world 
beyond. This desire is exploited by his colleagues in crime who lure him 
back, despite his early resistance, to the old wavs. His passion for a 
sensuous Cuban beauty, who marries him at his insistence and then 
leaves him because she cannot be faithful, is another cause of his even- 
tual downfall. 

While external circumstances play their part, however, it is the hero's 
own impetuousness and folly that contribute most to his doom. This point 
the film makes ringingly clear. 

The leading role is well-written and actable, and Saxon responds with 
an intense and dynamic performance that is the core of the picture. And 
Miss Cristal also has a complex part that she plays with great vitality 
as the Delilah who contributes to her husband's fall. Harry Townes, 
Perry Lopez, and Don Gordon are sleazy as the hoodlums who tempt 
the hero back to crime, and Joseph Calleia gives a moving performance 
as his father. 

Aside from a colorful atmosphere and vivid characters, "Cry Tough" 
boasts also a swift and sizzling pace. Violence erupts intermittently— in 
a dance hall brawl, a deadly knife fight, an alley beating, and an ela- 
borately planned robbery at the climax. An excellent jazz score by Laurin- 
do Almeida whips up the tempo in these and other scenes. 
Running time, 83 minutes. Ceneral classification. Release, in August. 

Richard Gertner 

'Porgy' Bow in Toronto 
Will Benefit Variety Club 

From THE DAILY Bureau 

HOLLYWOOD, July 26. - The 
Canadian premiere of Samuel Gold- 
wyn's "Porgy and Bess" at the Tivoli 
Theatre, Toronto, Aug. 12, will be 
a benefit performance for Variety Vil- 
lage of Toronto, Variety Club, Tent 
No. 28. 

Variety Village is Tent 28's top 
charitable project catering to physi- 
cally handicapped children of all 
kinds in Toronto area. 

Dan Krendel, chief barker, and J. 
J. Fitzgibbons, Jr., assistant chief 
barker, set the sponsorship with the 
Tivoli's group sales ofiBce. 

'U' Sets Audie Murphy; 
NBC Relinquishes Him 

From THE DAILY Bureau 

HOLLYWOOD, July 26. - Univer- 
sal-International, which holds a one- 
picture-a-year contract with Audie 
Murphy for the next six years, has 
pre-empted the services of the actor, 
who is currently filming a new tele- 
vision series, "Whispering Smith," to 
star in a motion picture, "Hell-Bent 
for Paradise." Consequently, since 
only five episodes of the series are 
completed, NBC has postponed the 
scheduled September air date. 

Production »>n the series will be 
resumed afte» Murphy completes the 

News of Day 

( Continued from page 1 ) 
shoots the film and makes up the reel. 
The Universal Newsreel staff headed 
by Tom Mead, editor, edits and scores 
it. Printing is done by Pathe Labora- 

The arrangement was entered into at 
a time when the continuance of most 
of the industry's newsreels was a ques- 
tion mark. Warner Pathe News had 
closed down and Paramount News was 
about to. The deal resulted in impor- 
tant economies for the Universal 
Newsreel operation and is regarded as 
beneficial to both organizations. 

O'Connor Pleased 

John J. O'Connor, Universal Pic- 
tures vice-president, when asked about 
the arrangement yesterday expressed 
satisfaction with the way it is working. 
He observed that prior to the deal the 
newsreel was not earning its produc- 
tion costs. Now it is able to throw off 
something to help meet distribution 

TOA Urges , 

( Continued from page 1 ) 
on a far more comprehensive basis, 
more quickly, and more effectively. 
MPI should have the support of every 
person associated with a theatre, to 
the fuU extent of his financial abifity 
to participate." 

Kerasotes said TOA was in full 
accord with the aims of MPI, which, 
he said, were described in MPI's pros- 
pectus as "opposing proposals for the 
liquidation of any major production 
and distribution company, suggesting 
to fibn company management the type 
and kind of films most needed by and 
suitable for theatres, and cooperating 
with and assisting the management of 
film companies to conduct constructive 
research and improve production-dis- 
tribution and exhibitor relations." 

Praises Officers 

He said TOA was also impressed 
with the calibre of officers and di- 
rectors of MPI, headed by Howard 
E. Jameyson of Kansas City and 
Walter Reade, Jr. of Oakhurst, N. J., 
who is a past president of TOA. 
"They are men of integrity and re- 
sponsibility in our industry" who 
should "provide the dynamic con- 
structive leadership and sound judg- 
ment" required of such an investment 

'Angel' Team 

( Continued from page 1 ) 
for Life; and Bob Seamon, director 
of motion picture advertising for 

The executives to be visited this 
week are Harry Mandel, RKO Thea- 
tres; Edward Hyman, AB-PT Thea- 
tres, and Ernest Emerling, Loew's 
Theatres. Other theatremen will be 
contacted in succeeding weeks. 

As part of the campaign outline, 
the executives will be shown tlie spe- 
cial new star trailer featuring May 
Britt and will hear radio spots and 
music, tailored for "Blue Angel" pro- 

154 ANNIVERSARY of independent production 


on our 

salute ... the Artists, Directors, Writers, Technicians, members of on 
organization and officers, executives and personnel of Paramount Studios 

are among those discovered, 
placed under contract and introduced to the screen 
in, Hal Wallis productions, 




in American debut 

and now our 16th year releases 

"lAST W;!So/. „ou,»AN 

„ .,«»so CMOW JONES 

story by ^ 

*<DONT GIVE UP Tn» ^^^^^ 

are among th^ 
forty-five features produced by Hal Walli 
for Paramount Picture: 

and our 1 J^h year 

productions in preparat 

We gratefully acknowledge the efforts of the many 
talented people who have made these past fifteen years 
of achievement possible. We look to the future with 
confidence to a contiriuation of this happy mutual 
experience at Paramount Studio. 



Happy Anniversary 


and to 

Hal B. Wallis and Joseph H. Hazen 
and their Organization 
on the occasion of their 
15th year of independent 

Our sincere best wishes ^^jSmLb*- 

for many more happy 
and productive years with 

Motion Picture Daily 

Monday, July 27, 

Television Today feature review: 

r nil I II lllllill|ll|HIJJJJ.JJ„J ■ IMOMMMMMMMnHNai 

Offer Package 

( Continued from page 1 ) 
Theatre of the Air, Inc., and Sig 
Shore, president of Video Artists, Inc. 
The French and Italian fihns are to 
be dubbed. 

A condition of sale for the films is 
that the station must play them as a 
series entitled "Art Theatre of the Air" 
and will not be permitted to inter- 
sperse them with other product in 
other time periods. Any station pur- 
chasing this group will automatically 
gain first refusal on any subsequent 
packages to be released by this group. 

Titles Not Revealed 

Titles cannot be revealed at the 
moment as many of the films are still 
in theatrical release, it was stated. 

Acting as distributors for Art The- 
atre of the Air, Inc., on this package 
as well as three hours of Russian 
ballet fihns will be Video Artists, Inc., 
headed by Sig Shore. Representing the 
firm in the East is Pete Jaeger, former- 
ly of MGM-TV. Veteran film salesman 
Dave Wolper will handle the western 

'Bells' Special Begins 
CBS-Susskind Series 

"The Bells of St. Mary's" will be 
presented as a 90-minute dramatic 
special, live from New York, on the 
CBS Television Network, Tuesday, 
October 27, at 8:30 P.M., under the 
sponsorship of General Mills and the 
Westclox division of General Time 

David Susskind will produce the 
television dramatization of Leo Mc- 
Carey's film production, which starred 
Bing Crosby and Ingrid Bergman, as 
the first of three 90-minute programs 
on the CBS Television Network in 
the series titled "Special Tonight." 

Stars Being Sought 

The TV program will be adapted 
from Dudley Nichols' screenplay. 
Negotiations are now in progress for 
the adapter and stars of the televi- 
sion special. Other properties in the 
series will be selected from outstand- 
ing MGM screen successes, including 
"Mrs. Miniver," "Ninotchka" and 
"The Citadel." 

SDG Nominates Six 
For 1959 First Half 

From THE DAILY Bureau 

HOLLYWOOD, July 26. - Six 
motion pictures released during first 
half of 1959 have been nominated for 
directorial achievement awards by the 
Screen Directors' Guild, Frank Capra, 
Guild president, announced on Fri- 

Three for UA; 2 for Fox 

Feature films selected by a vote 
of guild membership were: "Com- 
pulsion," 20th Century-Fox; director, 
Richard Fleischer; assistant, Ben 
Kadish; "Diary of Anne Frank," 20th 
Century-Fox," director, George 
Stevens; assistant, David Hall; "A 
Hole in the Head," Sincap-UA; di- 
rector, Frank Capra; assistants. Art 
Black, Jack Berne; "The Horse Sol- 
diers," Mirisch-UA; director, John 
Ford; assistant, Wingate Smith; "The 
Nun's Story," Warner Brothers; direc- 
tor, Fred Zinnemann; assistant, 
Charles Hansen; "Some Like It Hot," 
Ashton-UA; director, Billy Wilder; as- 
sistant, Sam Nelson. 

Earlier this year membership 
nominated "Rally Round the Flag, 
Boys," "The Shaggy Dog," "Rio 
Bravo" and "Imitation of Life." 

More Will Be Named Later 

Additional films will be nominated 
for directorial achievement during the 
rest of this year and final awards for 
1959 will be presented at the Direc- 
tor's Guild Annual Awards Dinner 
early next year. 

All nominated films are screened 
for Guild members at the Screen Di- 
rector's Guild Theatre. 

AFM Asks Certification 
As Studio Bargainer 

From THE DAILY Bureau 

HOLLYWOOD, July 26. - The 
American Federation of Musicians, 
AFL-GIO has filed a petition with 
the National Labor Relations Board 
office in Los Angeles calhng for an 
election to certify AFM as collective 
bargaining representative for musi- 
cians in major motion picture studios. 
The petition was filed immediately 
following anniversary of the original 
NLRB certification of the Musicians 
Guild of America, Inc. in major stu- 

AFM contends that an existing MGA 
contract with the major studios could 
not serve as a bar to an election be- 
cause it "does not conform to union 
security limitations" as provided in 
the National Labor Relations Act. 

Under the Guild contract, AFM 
pointed out, an employer may pay 
dues to MGA, in behalf of a musi- 
cian without the musician actually 
joining the guild, and federal law 
prohibits this type of payment by an 
employer to a union. 

Now It's 'Tall Story' 

HOLLYWOOD, July 26. - "Tall 
Story" has been chosen as final title 
of Joshua Logan's Mansfield Produc- 
tion for Warner Brothers, which will 
star Anthony Perkins, Jane Fonda 
and Ray Walston. Decision to revert 
from the tentative title, "The Way 
the Ball Bounces," back to the orig- 
inal "Tall Story" title of the New 
York stage hit by Howard Lindsay 
and Russell Grouse was announced by 
the studio. Logan directs and pro- 
duces "Tall Story." 

Cast a Long Shadow Wild Strawberries 

[ylirisch — UA 

Audie Murphy and Terry Moore 
star in this Mirisch Company presen- 
tation, which serves up a generous 
portion of Western action and ro- 
mance. Murphy, of course, is an action 
star of good standing, and Miss Moore 
has been around long enough to have 
her own faithful following of fans, so 
the picture has sufficient marquee 
dressing, even if the screenplay by 
Martin M. Goldsmith and John Mc- 
Greevey often goes rambling olf in 
too many directions. 

A young good-for-nothing. Murphy 
returns to his birthplace when he 
learns that he has been willed a large 
parcel of land by a late cattle baron 
generally believed to have been his 
father. Believed is the word, for Mur- 
phy, an illegitimate child, has never 
positively known who his father was, 
and for this reason has led an aim- 
less, unhappy life. 

Returning to his newly inherited 
ranch. Murphy wants only to sell it 
and get on his way, but he has not 
reckoned with a reunion with his for- 
mer sweetheart. Miss Moore. Meeting 
her again, and rummaging through 
the house of a man who, it now seems 
certain, really was his father. Murphy 
becomes taken with the idea of set- 
tling down to a normal life. In this 
frame of mind, he tells the prospec- 
tive buyers of the ranch, all people 
who had worked for the late owner, 
that he has decided not to sell, but 
that they can continue on in his em- 

But there are outstanding debts on 
the land which must be paid, necessi- 
tating a hurried cattle drive to Santa 
Fe. A group of jealous enemies try 
to keep Murphy from reaching his des- 
tination, but he finally makes it, with 
a happy future with Miss Moore indi- 

Under Thomas Carr's direction, 
this Walter M. Mirisch production 
never really gets rolling until the cat- 
tle drive. However, it's fun to watch 
Murphy in his somewhat plodding 
movement, and supporting player 
John Dehner turns in a commendable 
performance as a cattleman who turns 
out to be the real father of the hero, 
a surprise that is held out till near 
the end of the film. Also contributing 
good support to the stars are James 
Best, Rita Lynn, Denver Pyle, Ann 
Doran and Stacy B. Harris. 
Running time, 82 minutes. General 
classification. Release, in July. 

Warren G. Harris 

Calif. Suit Moved to N.Y. 

The multi-million dollar anti-trust 
and breach-of-contract suits filed by 
King Brothers Produdtions against 
RKO Teleradio Pictures, General Tire 
and Rubber Co., Universal Pictures 
and others last November have been 
removed by the defendants from 
California to New York Federal Court 
jurisdiction, it was reported at the 

Svensk Filmindustri — Janus Fil 

Written and directed by In*;; 
Bergman, whom many serious stuc 
of the film consider to be one of . 
few authentic geniuses in motion 
ture production today, "Wild St 
berries" will be high on the nuis 
list of discriminating movie-goei 
But this is not only Bergman's 
umph, for he must share any hoi 
due him with 79-year-old ^'ictor 
Strom, a pioneer film personality 
herein delivers a performance of 
greatest integrity. Together, these 
Swedish talents achieve a cl; 
statement of the dried fruits of 

Produced by Allan Ekelund, thi 
the story of a retired professoi 
medicine, whose life has been on, 
professional honor and interior is 
tion. Enroute from Stockholm to 
other city to receive an honorary 
gree celebrating the 50th anniver; 
of his graduation from the univer 
he travels a road pungent with me 
ries of his early life. 

Passing a deserted summer cot< 
where he and his family spent t; 
vacations, the professor, played 
Seastrom, comes upon the spot wl! 
he picked wild strawberries as a I 
This brings back memories of the f! 
ily scene and evokes the happier ; 
ments of childhood when one 
seemingly free to grow in any dii 
tion he desired. 

But this reverie is soon broken, 
the professor continues his jourr 
later meeting a quarrelsome man 
couple who are perhaps symbolic 
his own marital difficulties. Travel 
v^'ith Seastrom have been his dau 
ter-in-law, herself a dissatisfied w 
and a trio of young hitchhikers, wlii 
exuberance for life teach the profes 
an important lesson. 

After a quick, cold reunion with 
96-year-old mother, the professor 
rives for the honorary ceremoni 
Many pleasant memories have aw; 
ened the professor to the fact that 
has lived the better part of his cart 
too much to himself, and he makes 
first attempt at being a more op 
and sympathetic person by offerii 
to cancel a debt owed him by his s( 
This gesture has a certain positive > 
feet upon the son, whose marriage 1; 
been the victim of an almost here* 
tary uncommunicativeness. 

As in the case of Bergman's earlij 
productions, which included "Smil 
of a Summer Night" and "The Se, 
enth Seal," "Wild Strawberries" 
heavily symbolic, leaving an undf 
standing of the themes it unearths i' 
to what the viewer, in thinking aii 
feeling, brings to it. 
Running time, 90 minutes. Genet 
classification. Current release. 

W. G 

weekend. The actions involve dist^ 
bution of King Brothers' "The Bray 
One" and claim breach of contract 1 
regard to "Carnival Story" 
"Drums in the Deep South." 



You don't have to 
scout around. ..just 
follow the leader and 
blaze a trail to your box- 
office with coming 
attraction trailers. 

Trail ers take all the 
merit badges for deliver- 
ing your message clear 
and direct! 

Result: ( AUDIENCE 

r f 14 

PRflf BfJBY I 


Of THf /nousmt 

«r > •'-..■■■ri'' 

f -A 


Snarling Strangers. 

They Took 
The Town By Storm , 
And The 
Women By Force! 


Also starring ALAN 



. . . lie's terrific 
in tils first 
starring role! 

The Academy Award Winning Titan 
In Another Rugged Role! 


Screenplay by 


Produced by 


Directed by 


"ACTION TENSEl -.^moaily 

40th Anniversary f 1919-1959 





iL. 86, NO. 19 



Harm and Dismay^ 

ilms Council 
>f Britain 

Lttacks Tax 

\cpresses Fear Many More 
leatres May Have to Close 


London, July 25 (By Air Mail). 
Alarm and dismay" is expressed by 
y Cinematograph Films Council in 
'annual report about tlie failure of 
j Chancellor of the Exchequer to 
|)lish the entertainment tax com- 
tely. As a result of the Chancellor's 
ure, the Council feels "many more 
emas in this country will undoubt- 
y close and the home market for 
{Continued on page 2) 

\un'sStory"(Hfto Top 
isiness in London 


London, July 25 (By Air Mail). 
oUowing last evening's spectacular 
i'liing at the 1,610-seated Warner 
eatre in Leicester Square, "The 
m's Story" sparked off to early 
irning advanced sale booking which 
rtled the West End experts. The 
formances had been keyed to the 
( Continued on page 5 ) 

io Legislature Adjourns; 
) Action on Film Bills 

Special to THE DAILY 

GLUMBUS, O., July 27. - The 
lio Legislature adjourned the 1959 
jsion at the weekend without hav- 
; had a chance to vote on several 

I ri censorship and film regulation 

II )posaIs. None of the bills got out of 
1 nmittee. 

<j[t is considered likely that pro- 
isorship forces will attempt to push 
^! ough some form of film regulation 
i i the next regular session, scheduled 
* January, 1961. 


Canada Announces New Commercial TV 
Channels; See Scramble for Licenses 

From THE DAILY Bureau 

TORONTO, July 27.— The Government has announced that the Board of 
Broadcast Governors will begin accepting applications for television stations 
in areas now served exclusively by the publicly-owned Canadian Broadcasting 

A mad scramble for licenses is expected to follow the announcement, with 
the healings scheduled to begin in September. The construction of the new 
stations will come next year. Cities expected to receive second stations are 
Halifax, Montreal, Ottawa, Toronto, Winnipeg and Vancouver. Thirty ap- 
plications are expected for the Toronto franchise alone. 

S.C. Blue Law Muddle 
Goes On; Acquit Many 

Special to THE DAILY 

SPARTANBURG, S. C, July 27.- 
The confused South Carolina blue law 
enforcement situation was further 
complicated last week with the serv- 
ing of warrants to three Hartsville 
exhibitors charged with operating on 

No trial date has been set for the 
cases, which could result in $50 fines 
to the defendants. The exhibitors are 
( Continued on page 4 ) 

Admission Prices Still 
Rising, Bureau Reports 

From THE DAILY Bureau 

WASHINGTON, July 27.-Motion 
picture admission prices continued to 
rise to a new high in the second quar- 
ter of this year, after having dropped 
steadily through 1958. 

The Bureau of Labor Statistics re- 
(Continued on page 4) 

UA Sets Sales Drive 
To Honor L R. Velde 

A 23-week billing, collections and 
playdate drive honoring James R. 
Velde, United Artists' newly-elected 
vice - president 
in charge of 
domestic sales 
was announc- 
ed yesterday by 
the company. 

The sales 
campaign, the 
most intensive 
in UA's 40-year 
history, will be 
CO - captained 
by vice - pres- 
idents William 
J. Heineman 
and Max E. 

Youngstein. The drive gets underway 
this month. 

More than $60,000 in cash prizes 
will be awarded to the 33 competing 
( Continued on page 5) 

James R. Velde 

Coast AFL-CIO Group Asks Federal 
Action Against ^Runaway Production' 

From THE DAILY Bureau 

LOS ANGELES, July 27.-The Los Angeles County Federation of Labor, 
AFL-CIO, has approved unanimously a resolution condemning "runaway" 
motion picture production and calling for enactment of a Federal law re- 
quiring that all motion pictures 

made in foreign countries and 
exhibited in the United States be 
plainly labeled in the main screen 
title with the country of origin. 

The resolution was introduced at 
a meeting of the labor federation by 
H. O'Neil Shanks, secretary of the 
Hollywood AFL Film Council, com- 
posed of unions and guilds represent- 
ing more than 24,000 employees in 
the motion picture industry. It calls 

for a resolution to be transmitted to 
the California Labor Federation, 
AFL-CIO, holding its state conven- 
tion in San Diego next month, with 
a request for concurrance and trans- 
mission for action by the next na- 
tional convention of the AFL-CIO, to 
be held in San Francisco in Septem- 

By its text, the resolution is appli- 
(Continued on page 5) 

20th-Fox Plan 

Pnts Campaign 
For New Film 
To Exhibitors 

Hyman Enthusiastic Over 
Plans for Sept. Release 

(Picture on Page 3) 

Hope that 20th Century-Fox's pre- 
sentation of its campaign for "Blue 
Angel" here yesterday was "indicative 
of things to come on the part of all 
distributors," was expressed by Ed- 
ward L. Hyman, vice-president of 
American Broadcasting - Paramount 

"It's too bad that all 19,000 exhibi- 
tors in this country can't be here," 
Hyman said, following an outline of 
the campaign to AB-PT executives 
and the trade press at the AB-PT 
(Continued on page 3) 

Wometco Reports Gain 
For First 1959 Half 

Special to THE DAILY 

MIAMI, July 27. - Net income of 
$371,287 is reported by Wometco En- 
terprises for the 24 weeks ended June 
20, as compared with net of $315,709 
for the corresponding period last year. 

Gross income for the 1959 half 
amounted to $4,740,379, against gross 
(Continued on page 5) 

Cleve. Business Continues 
Strong; Holdovers Prevail 

Special to THE DAILY 

CLEVELAND, July 27. - Theatre 
business continues on the upgrade 
here with the first runs leading the 
way to better boxoffice grosses. Smash 
hits are "A Hole in the Head," "The 
Five Pennies," "Last Train from Gun 
Hill," all being held over. And in the 
neighborhoods, "South Pacific" rolled 
up a sensational take in its first sub- 
run engagements in six neighborhood 
theatres, all holding it over. Picture's 
second city break will be Aug. 19 
when five or six approved theatres 
will present it. 

Motion Picture Daily 

Tuesday, July 28, 


*V ed Artists vice-president in 
charge of distribution, and Seymour 
PoE, producers' representative, wiU 
leave here today for London Wa 


Joseph Moskowitz, 20th Century- 
Fox vice-president and Eastern studio 
representative, will return to New 
York today from London. 


Richard Einfeld, producer, will 
arrive in New York today from the 


Leo Wilder, of the Warner Brothers 
pubhcity department, has returned to 
his duties following surgery at Mount 
Sinai Hospital here. 


Bruce Eells, executive vice-presi- 
dent of United Artists Television, has 
returned to New York from Holly- 


David O. Selznick, and his wife, 
Jennifer Jones, with their daughter 
Mary wiU return to New York from 
Europe today aboard the "Queen 


Sam Spiegel, producer, will leave 
New York for London today via 


Joseph E. Levine, president of Em- 
bassy Pictures, and his press agent, 
Bill Doll, wiU leave here tomorrow 
to attend premieres of "Hercules" in 
Los Angeles and Chicago. 


J. H. Simpson, vice-president of 
Capital Releasing Corp., Atlanta, has 
left there for Chattanooga, Term. 

Samuel T. Wilson, theatre editor 
of the Columbus Dispatch, has re- 
turned to his duties following a bout 
with bronchial pneumonia. 


Gordon McLendon, president of 
McLendon Radio Pictures, Dallas, has 
left there for Hollywood. 


Robert Blitz, Warner Brothers 
salesman in Cleveland, is convalescing 
at Euclid General Hospital there fol- 
lowing surgery. 


Mrs. Leonard Sampson has given 
birth in New Haven, Conn., to a girl, 
Amy. Father is partner in the Nutmeg 
Theatre Circuit. The newcomer is 
their third child. 


Sheldon Reynolds, producer-di- 
rector, has arrived in New York from 
the Coast. He is en route to Europe. 

EKC First Half Sales and Earnings Films Counc 
Reported Above Any Similar Period 

First-half sales and earnings of the Eastman Kodak Company were sub- 
stantial!)' higher than a year ago and were the best the company has had for 
any corresponding period, it was reported yesterday by Thomas T. Harsrave 

chairman, and Albert K. Chapman, 


Consolidated sales of the company's 
estabhshments in the United States 
for the first half (24 weeks ended 
June 14) were $400,786,235, about 
13 per cent more than sales of $353,- 
621,635 for the similar period of 1958. 

Net earnings were $52,720,909, 
about 41 per cent higher than the 
$37,330,269 reported for the 1958 
first half. A year ago, effects of the 
recessfon in general business and 
various special factors had resulted in 
a 7 per cent drop in earnings from the 
1957 first half. 

$1.36 per Common Share 

First-half earnings for 1959 
equaled $1.36 per common share on 
the 38,382,246 shares now outstand- 
ing. On the same comparative basis, 
net earnings for 1958 were about 
$.96 per share. (A year ago earnings 
equal to $1.93 per common share 
were reported on the 19,191,123 com- 
mon shares then outstanding. A one- 
for-one stock distribution made in 
April, 1959, increased the outstand- 
ing common shares from 19,191,123 
to 38,382,246.) 

Net earnings were 13.2 per cent 
of sales this year, compared with 10.6 
per cent a year ago. 

Up 45% Over Last Year 

Pre-tax earnings were $112,220,- 
909, about 45 per cent more than the 
$77,330,269 for the 1958 first half. 
The provision for income taxes 
amounted to $59,500,000 against 
$40,000,000 a year ago. 

For the second quarter of 1959, 
total sales were $210,985,259, about 
11.5 per cent higher than for the 
corresponding period last year. Net 
earnings for the quarter were $29,- 
888,489, about 33 per cent more tlian 
a year ago. 

British Open Meetings 
On Studio Wage Scales 

From THE DAILY Bureau 

LONDON, July 25 (By Air Mail)- 
The storm-in-a-teacup dispute which 
led unhappily to a one-day token 
strike in studios here is levelling out. 

Following the resumption of studio 
work, a meeting took place between 
representatives of NATKE-but with- 
out Sir Tom O'Brien— and of the two 
producer associations, the British Film 
Producers' Association and the Fed- 
eration of British Film Makers. 

As an outcome thereof special 
meetings have been called of the ex- 
ecutive councils of both producer 
bodies to consider the NATKE claim 
for a re-examination of the studios' 
wage structure in regard to NATKE 
grades vis-a-vis amounts paid, in 
similar grades, to members of other 

Producer Meetings Slated 

The producer meetings will take 
place next Wednesday. The pro- 
ducers' decisions will be given to 
union representatives on Thursday. 

In the meantime, the Electrical 
Trades Union has lodged a straight 
wage claim for its members working 
in studios. At a meeting with the two 
producer bodies, the union asserted 
that wages of studio electricians had 
fallen by 6y4d per hour behind those 
paid electricians on similar grades in 
other industries. 

The producers are expected to give 
their views on the claim to ETU 
representatives at another meeting 
scheduled to be held on Thursday. 

CFI Marks 40th Year 
With Lab Expansion 

From THE DAILY Bureau 

HOLLYWOOD, July 27.-On the 
occasion of its 40th anniversary, Con- 
sohdated Film Industries here has re- 
cently completed an expansion of some 
15,500 square feet plus architectural 
and landscaping redesign. 

The expansion now brings the Hol- 
ly\\'Ood laboratories of CFI to a total 
of about 113,000 sq. ft., Sidney P. So- 
low, vice-president and general man- 
ager, reported. New executive offices, 
color control facihties and color 
processing laboratories have been 

Freeman Is Honored by 
California Legislators 

From THE DAILY Bureau 

HOLLYWOOD, July 27.-Califor- 
nia lawmakers have paid tribute to 
Y. Frank Freeman, Paramount Pic- 
tures vice-president and board chair- 
man of the Association of Motion Pic- 
ture Producers. 

Assemblyman Charles Conrad pre- 
sented to Freeman an illuminated 
copy of a house resolution commend- 
ing Freeman for his more than 20 
years of service in California to his 
corporation, the city and state. Free- 
man has served as a member of the 
board of trustees of the University of 
Southern Cahfornia, in a position as 
deputy chairman of the board of the 
Federal Reserve Bank of San Fran- 
cisco and in other posts. 


(Continued from page 1) 
British films will continue to contr 
Entertainment tax, the Coimcil . 
is "discriminatory and crippling.' 

The Films Coimcil is the bod^• 
pointed by statute to advise the B 
of Trade on Quota and alHed mat 
In view of the growing tendenc 
special films to be shown at cei 
cinemas for long periods, the Coi 
has recommended that exhib 
showing fihns on extended 
should average their quota ove 
period of two years instead of one 
The report also expresses regret 
the Government has not yet ii 
duced a bill to amend the Quota lo 
lation "despite the fact that i 
agreed on all sides that the pre 
legislation needs overhauling." 

The Board of Trade asked 
Coimcil for advice on the questioi 
British films that are subject to bar! 
practices. ' 

Unfairness to Independents See 

The Association of Indepenc 
Cinemas pressed for the open lel 
of British fihns, suggesting that it i 
unfair that independent exhibi 
were unable to obtain them w 
they wanted. 

The Council advised that the o] 
market release of films was imprac 
able, but that independent exhibil 
who felt themseh'es unfairly har 
capped by barring practices should 
encouraged to make use of the jc 
committee set up by the Kinema 
graph Renters' Society and the Ci 
matograph Exliibitors' Association 
dealing with such complaints. 

'Tosca" in 15 Houses 

Casolaro-Gigho Fibn Distributi 
Co. will present the film version 
Puccini's "Tosca" in 15 art theatres- 
the New York metropolitan area staj 
ing tomorrow. First-run dates for t! 
picture in Boston, New Orleans a 
San Francisco are in negotiation 
the present time. 

NEW YORK theatre; 


Rockefeller Center • Ci 6-4600 


In FRED ZINNEMANN'S Production of 




Young, unmarried man to manage com- 
bination art and domestic policy theatre 
in town 75 miles from New York. Some 
theatre experience preferable. Good fu- 
ture for energetic and imaginative man. 
Write for appointment. 

Box 728, M. P. DAILY, 
127a Bth AVE., N. Y. 20 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane Editor- Tainf.>= n T„». Ar ■ 

Advert.smg Manager,- Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S Aa'ron.^n FHiT^H?!' •^i^"^f"S Editor; Richard Gertner, News Editor; Herbert V. Feckc- 
wood Bureau, Yucca-Vme Building Samuel D. Berns, Manager; Telephone HOllywood 7-2145; Wathinlton T A Ott?n''"K/J ^f^-g German, Vincent Canby, Eastern Editors. Hol.y 
Bear St. Leicester Square W 2. Hope Williams Burnup, Manager; Peter Burnup, E^torrW lliam Paf New. FrlVt^^^^^ Club, Washington, D. C; London Bureau, 4 

Picture Daily is published daily except Saturdays. Sundays and holidav? hv n„;,;i„„ p,,ki:.i,;„_ £.ai_tpr._ Correspondents m the principal caoitals nf the world. Motiji 

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March 3, 1879. Subscription rates per year. 

uesday, July 28, 19S9 

Motion Picture Daily 


'roubles Price for All 
Inaccompanied Children 

I Special to THE DAILY 

I LODI, O., July 27. - A fifty-cent 
ilmission charge for children not ac- 
pmpanied by an adult has boosted 
jie adult business at the Idol Thea- 
e here, the owner, William Burn- 
ie reports. When accompanied by 
1 adult the admission price is 25 
i!nts. Bumside said he was tired of 
l»by-sitting and changed his policy 
(Cater to adults instead of children. 

iourt Orders Hearing 
'n Police in Theatre 

" Special to THE DAILY 

|HARTFORD, July 27.-The Court 
^ Common Pleas Fall Session is to 
^nduct a hearing on a permanent in- 

iction to restrain the Newington, 
)nn., Police Chief from assigning 
i';n to the Newington Theatre. 
jWilliam Sprague, town counsel, ex- 
[lined a temporary agreement has 
len reached between the Davey- 
jlis interests, theatre owners, and 
town not to assign policemen to 

; tlieatre on Sundays. This action is 
J forego a court hearing on a tem- 
fary injunction restraining the chief 

m such a course. 
Ijirving Ribicoff of Hartford, rep- 
j en ting theatre owners Paul Tolis 
■•i Poly crates Davey, and Sprague 
ji'e accepted the temporary agree- 
rnt Tolis and Davey have objected 
I a newly-created town ordinance 

ich allows Police Chief William E. 

lleran to assign men to the theatre 

his discretion. 

lame Ohio ITO Unit to 
Ian Oct. Convention 

' Special to THE DAILY 

:LEVELAND, July 27.-Marshall 
le, acting president of the Inde- 
'adent Theatre Owners of Ohio, has 
lied Frank Murphy, Loew's theatre 
^ision manager; Sam Shultz, Select- 

E Theatres Circuit of Cleveland; Jack 
nstrong. Bowling Green, and Louis 
ethe, Cincinnati, a committee in 
■rge of the Oct. 26-28 state conven- 
1 to be held in Columbus. 
The committee met this week in 
e's office and laid plans for tlie 
vention which will be based on a 
iness-building theme, 
"ine states a state-wide business- 
Iding plan, now in the formative 
;e, will be presented at the con- 
ation. He also stated there will be 
clinics on the agenda. 

arts ^Cordura' Tour 

lichael Callan, who makes his mo- 
picture debut in "They Came to 
dura," is launching a cross-country 
notion tour which will take him 
i:leveland, Detroit, Chicago, Mil- 
ikee, Seattle, Portland and San 
icisco. The tour is the second that 
an has made in the past three 
iths in behalf of the production, 
arrived in Cleveland last night to 
XI the tour. 

Abe Goodman, 20th-Fox advertising director, shows the material to Edward 
Hyman while Rodney Bush and Charles Schlaifer look on. 

'Anger Campaign Outlined 

( Continued from page 1 ) 

most 50 per cent of all households in 
the U.S. Both Lange and Seamon 
made it quite clear that Life and Look 
would do everything in their power 
to promote the unirj(ue advertisement 
to the trade and general public. 

In addition, 20th-Fox will promote 
"Blue Angel" with full-color page ads 
in the American Weeklij, Parade and 
Weekend, Abe Goodman reported. 
These newspaper supplements cover 
126 cities in the U.S. and Canada 
and reach approximately 75,000,000 

Little Theatre here. He described the 
"tailor-made," $760,000-plus cam- 
paign as "terribly exciting," one that 
would get the Fall release schedule 
off to a notable start. 

Likes the Labor Day Slot 

Hyman commended 20th-Fox for 
setting "Blue Angel" as its Labor Day 
release, pledging not only "the co- 
operation of our people," but of every- 
one who "has endorsed orderly dis- 
tribution." The circuit executive told 
20th-Fox representatives "I have it 
from an unimpeachable source that 
you have a great picture. Thanks a 

Outlining the "Blue Angel" cam- 
paign to the AB-PT executives and 
representatives of the trade press was 
the following contingent: 20th-Fox's 
Rodney Bush, exploitation director; 
Abe Goodman, advertising director; 
Eddie Solomon, exploitation manager; 
and Martin Michel, radio and TV di- 
rector. Also, Bert Lange, marketing 
services manager for Life Magazine; 
Bob Seamon, director of motion pic- 
ture advertising for Look Magazine, 
and Charles Schlaifer, advertising ex- 

Gate-Fold Ad in Both 

The latter two magazines represent 
the biggest single factor in the "Blue 
Angel" campaign. In each, 20th-Fox 
will place a gate^fold advertisement 
said to be the largest ever for a mo- 
tion picture in a magazine. The Life 
ad starts on the inside cover, with 
the reader's attention instantly at- 
tracted to the first page, where the 
bottom portion of a pair of woman's 
legs is accompanied by the question 
"Could a man have a better reason for 
throwing his life away?" Opening the 
ad to its full three-page size, the 
reader is confronted with a provo- 
cative, full-length pose of star May 
Britt. The Look ad is similar, except 
that Miss Britt is stretched out on her 
side, and both are in full-color. 

Rodney Bush told the invited au- 
dience that the two magazines have 
a combined, unduplicated circulation 
of almost 25,450,000, reaching al- 

They Stress Miss Britt 

All ads in the "Blue Angel" cam- 
paign stress the more than ample 
charms of Miss Britt. The ads are 
"big, fresh and startling," according 
to Goodman, especially the ones in 
Life and Look, which cost $147,000 
and $108,000, respectively. The Life 
ad appears August 31, and the Look 
ad, September 1. 

Solomon described the one, three 
and 24-sheet accessories for the pic- 
ture. Pointing out that the stand-up 
pose of Miss Britt would make an ex- 
cellent cut-out for display purposes, 
he said that a 19-foot standee of the 
blond actress would look mighty im- 
posing in front of or inside any thea- 
tre. Tliis could be cut from the 24- 
sheet. Solomon said that by the time 
20th-Fox is through with Miss Britt, 
"she'll be as popular as the Republi- 
can elephant or the Democratic don- 

Now Making Personal Appearances 

Miss Britt is now on a series of 
personal appearances in behalf of 
"Blue Angel." Before she returns to 
Hollywood, she will have visited such 
cities as Washington, Boston, Phila- 
delphia, Toronto, St. Louis, Cincin- 
nati, Cleveland and Chicago. 

Unreeled for yesterday's audience 
was a CinemaScope and color trailer 
introducing Miss Britt to theatre au- 
diences and showing her in scenes 
from her most important motion pic- 
ture to date. The actress will also be 
starred in a special featurette to be 
included in an up-coming edition of 


Leo Brody, assistant to the vice- 
president of Trans-Lux Television 
Corp., has been appointed to the ad- 
ditional post of Eastern division sales 


Ernest A. Dorau has resigned as 
manager of the Davey-Tolis Newing- 
ton Theatre, Newington, Conn., to 
assume supervision of the newly- 
opened Connecticut area office of Af- 
filiated Theatres, Inc., Boston, film 
buying and booking service. He will 
headquarter in New Haven. 


Hugh A. Maguire, former manager 
of the Paramount branch in Buffalo, 
has been appointed head of the ex- 
tension division of the Buffalo Better 
Business Bureau. 


Newton P. "Red" Jacobs and Paul 
P. Schreibman, of Cory Film Corp., 
have arrived in Texas with a print of 
their "Room 43," for special screen- 
ings and a presentation of the promo- 
tional campaign for the film to offi- 
cials and theatre managers of the 
Interstate Circuit. 


Harry Lavietes' estate has sold a 
large business block in the Fair 
Haven section of New Haven, Conn. 
The tract includes the shuttered Pe- 
quot Theatre. The buyer, a plumbing 
supply concern, has no plans to re- 
open the house, closed three years 

Hearing Today on Tex. 
Anti-trust Action 

Special to THE DAILY 

TYLER, Tex., July 27.-A pre-trial 
hearing in a near-million dollar anti- 
trust suit brought by S. G. Fry, owner 
of the Liberty Theatre here, will be 
held tomorrow morning in the court 
of Federal Judge Joe W. Sheehy. De- 
fendants in the case are Interstate 
Theatres and 11 motion picture firms 
and distributors. 

Among other allegations. Fry 
charges that Interstate's two houses 
here, the Tyler and Arcadia, have first 
choice of new films and are given 
the newer fibus at lower rentals than 
he is charged. 

the Fox-Movietone Newsreel. 

Martin Michel described an un- 
usual radio commercial that will spell 
out the adult theme of the picture 
without revealing it in explicit words 
that might offend younger listeners. 
This will be accomplished tlirough 
the gimmick of having a young child 
eaves-dropping on the conversation of 
his parents. Another strong audio 
pitch for "Blue Angel" will be di- 
rected at two songs sung by Miss 
Britt in the picture, "Lola-Lola" and 
"Falling in Love Again." 

20th-Fox representatives will visit 
other circuit representatives all this 
week with their "Blue Angel" wrap- 

Motion Picture Daily 

Tuesday, July 28, 


ryiTO PREMINGER's "Anatomy 
of a Murder," a gripping, smash- 
hit drama that hits all its high spots 
in a courtroom is reviewed in the 
July 27 issue of "Life." 

The review opening on a two page 
spread has photos of tense faces of 
people squirming in the witness chair, 
and of sneering and shouting law- 

According to "Life," "Anatomy's" 
dialogue is taut and the acting superb, 
as it needed to be to carry along the 
story of the trial of an Army officer 
for killing a man who may or may 
not have raped his wife. It is as tense 
and chilling a shocker as has come 
along in years. 


"Ask Any Girl," starring Shirley 
MacLaine and David Niven is one 
of the funniest films we've seen in a 
long time. It is placed on the top 
of Edwin Miller's review list in the 
July issue of "Seventeen." 

"John Paul Jones," the Warner film 
based on the career of one of Amer- 
ica's greatest naval heroes is recom- 
mended to the readers of "Redbook's" 
August issue by Florence Somers. 

"North by Northwest" reports the 
reviewer in "Argosy's" August issue 
is suspenseful and fast-paced, a slick 
entertainment, and a movie-goer's 
must for '59. 

"Say One For Me," starring Bing 
Crosby as a priest in charge of a 
parish of entertainers is reviewed by 
Richard Marek in the July issue of 
"McCall's." Also appearing in this 
20th-Fox film is Debbie Reynolds and 
Robert Wagner. Marek says "Bing is 
relaxed and magnetic as ever." 

Joseph Welch who plays the judge 
in Otto Preminger's "Anatomy of a 
Murder" is interviewed in the August 
issue of "Esquire" by Pulitzer Prize 
winning reporter Anthony Lewis. 
Welch was one of the few men who 
came out of the Army-McCarthy 
hearings with his reputation enhanced. 
He told the interviewer there is a 
kind of legend, a false impression, 
that you can get away with murder 
if you hire a good-enough lawyer. In 




\ From Dependable 

1327 S. Wabash Chicago 630 Ninth An. Naw Yorit 

Surrender — Hell! 

Cory Film Corp. — Allied Artists 

Hollywood, July 27 

Here is an exciting account of the gallantry and heroism displayed by 
Filipino patriots and savage headhunters, who banded together under 
the leadership of Col. Donald D. Blackburn, an American Army officer, 
during World War 11 to form a guerilla fighting unit which helped make 
possible General MacArthur's victorious return to the Philippines. 

Based on a diary kept by Blackburn, which was novelized by Philip 
Harkins under the title "Blackburn's Headhunters," the film achieves 
a high degree of authenticity with some of the most reaHstic action and 
unusual supporting cast performances ever drafted into a war film under 
the spirited direction of John Barv^'ell, who also wrote the screenplay. 

The film can boast of many entertaining moments, with touches of 
romance, native dances and suspense in carrying out the guerilla maneu- 
vers, expertly woven into the fabric of the over-all campaign to reduce 
the Japanese stronghold on the Philippines. 

Keith Andes and Susan Cabot are the only two American players to 
share marquee billing. Paraluman and Nestor De Villa head the large cast 
of competent Filipino actors, Andes portrays the role of Blackburn. 
Miss Cabot is both charming and exciting in her enactment of a Filipino 
guerilla fighter in love with Andes, sacrificing her life in the cause by 
diverting Japanese attention from an attack by the guerillas. Blackburn's 
efforts earn for him the rank of Lieutenant Colonel in the final sequence 
of the film. 

Edmund Goldman producd for executive producers Paul Schreibman 
and Newton P. Jacobs. Special narration was written by Charles Martin. 
Expert camerawork was displayed by Miguel Accion, P.S.C. 
Running time, 85 minutes. General classification. Release, in August. 

Samuel D. Berns 

Texas Drive-in Meeting 
Is Set for Feb. 9-11 

Special to THE DAILY 

DALLAS, July 27. - The Texas 
Drive-In Theatre Owners Ass'n. has 
set Feb. 9, 10 and 11 as dates for its 
1960 convention, to be held in the 
Sheraton-Dallas Hotel here. 

A trade show will be held in con- 
nection with the convention, as has 
been the custom in previous years. 

Lazarus in Washington 

WASHINGTON, July 27.-Paul N. 
Lazarus, Jr., Columbia Pictures vice- 
president, will arrive here tomorrow 
from New York for conferences with 
American Legion officials concerning 
William Goetz' "They Came to Cor- 

Lazarus will also meet Washington 
personalities to discuss premiere plans 
for Columbia's "The Mouse That 
Roared," which tells the tale of the 
smallest country in the world declar- 
ing war on the United States. 

reply to a question if that was the 
case in "Anatomy," Welch said "No, 
I don't think so. I think the defense 
is 'Anatomy' is a proper defense." 

A condensation of Joseph Steele's 
book "Ingrid Bergman, an Intimate 
Portrait" appears in the July issue of 
"Good Housekeeping." Ingrid's life 
and loves are revealed for the first 
time through her own action and let- 
ters. It makes extremely interesting 

Walter Haas 

Admission Prices 

( Continued from page 1 ) 
ported that the combined admission 
price index in the June, 1959, quar- 
ter was 139.4. The Index adults' ad- 
mission was 140.2 and for children 
131.1 of 1958's 136.8 for adults, and 
a children's index of 126.5. 

Protests Columbus, O., 
Nudists Film Censorship 

Special to THE DAILY 

COLUMBUS, O., July 27.-Laws 
aimed at "obscene" films need revi- 
sion, contended James Hursey, Colum- 
bus citizen, who expressed his views 
in a letter to the editor of the Colum- 
bus Citizen, protesting the confisca- 
tion of the nudist film, "Ten Days in a 
Nudist Camp" at the Fox art 'house 

"Something is drastically wrong 
with our laws when anyone who hap- 
pens not to like a movie can close 
down a theatre and have the manager 
arrested," wrote Hursey. 

Police vice squadmen confiscated 
the film and arrested Joel Secoy, Fox 
assistant manager, on an affidavit filed 
by Patrick Berry, Columbus business- 
man. Secoy pleaded innocent in Mu- 
nicipal Court and the case was contin- 
ued to Aug. 4. 

/. G, WellonSf Exhibitor 

Jesse Gordon Wellons, 56, owner of 
drive-in movie theatres at Fayetteville 
and Spring Lake, N. C, died July 24 
at his home in Fayetteville. He was a 
pioneer in the drive-in business. 

'Blue Lau 

{Continued from page 1) | 
charged under a 1712 law a^;' 
bear baiting and other Sunday ar' 

Meanwhile, a magistrate's j. 
jury at Greenwood has acquitted; 
drive-in theatre operators of blue;', 
violation charges. Pete Zouras 
Marion Ackerman were tried by ji 
man jury on charges they violated 
law against Sunday entertainmer! 
opening drive-ins for business on li 
day night. 

These and other recent acqui. 
have given a big boost to theatre j 
orators in many areas of the 
to start Sunday operations. By. 
same token, law enforcement ofli 
have been made chary of attem| 

Spartanburg, heart of the so-c. 
"blue law belt," has yet to get 
successful movie operations going, 
its officers made almost 400 ar 
under a non-work blue law on 3 
cent Sunday. 

So far, every case tried has 
suited in acquittal. 

S. C. Houses to Set 
Sun. Operating Policy 

Sam R. Watt, attorney for the C 
Una and Palmetto Theatres here 
he would make a policy statei^ 
within the next few days concert 
Sunday operation of the two thea 
which remained closed yesterda 

Watt indicated that future p 
would depend somewhat on how 
week's blue laws arrest program j 
through in the county and adjae, 

Only One Officer Assigned 

Asserting that it can't afford 
channel most of its manpower : 
enforcement of the state's "blue lav 
the Spartanburg City Council 
nounced that in the future it will 
sign only one officer to making s 
arrests on the Sabbath. 

Last week all city and county i 
cers were making arrests undei 
"blue law" which forbids working 
the Sabbath. Close to 400 arr; 
were made. 

Except for one mistrial, all v 
bothered to seek jury trials were 
quitted. The fine for conviction 
such cases is only $1. 

At Greenville, six area movie - 
erators scheduled to be tried July 
before Magistrate Bates Aiken 
"blue law" violation charges, sen 
notice they will seek a transfer 
another court. 

Doubt Fair Trial 

In affidavits attached to tli 
notices, the defendants express 
belief they cannot obtain a fair t( 
before Magistrate Aiken because C 
cuit Court Solicitor James R. Ma 
has in the public press criticized \ 
conduct of a previous "blue la| 
trial before Aiken. 

The defendants, through their 
torneys, Leatherwood, Walker, Tel 
and Mann, intend to apply to Ma] 
trate Aiken for a change of venu 
was stated. 


sday, July 28, 1959 

Motion Picture Daily 


le 'Horror' Film 
wer Gets Publicity 

' Special to THE DAILY 

OLUMBUS, O., July 27.-Sandra 
lon, local 22-year-old girl ac- 
ed a local theatre's challenge to 
' a "horror" movie at midnight 
e in the theatre. She answered 
id which read: "We are looking 
1 girl who is not afraid to attend 
'ecial preview of 'Horrors of the 
'k Museum.' There will be no one 
le theatre but you. Can you take 

^ndra took it and watched the 
ker screened at the Boulevard, 
'' of several local neighborhoods 
' drive-ins to show the film. After 
" screening, Sandra said: "That 
tre sure was lonely. It was nerve- 
'tering— but fun. No more horror 
'ies at midnight for me. At least, 
'by myself." 

W theatre's stunt paid off in pub- 

A Sets Drive 

Coast AFL-CIO 

{Continued from page 1 ) 
'ches in the U.S. and Canadian 
tories. Exchanges will be aligned 
-iree major groups, 
le Jim Velde Drive will be run 
■iree individual laps capped by a 
stretch period. The first lap of 
weeks ends August 29th. The 
'nd lap of five weeks ends October 
Third lap of six weeks ends 
bmber 14th and the final stretch 
jd of seven weeks ends January 

ibstantial cash prizes will go to 
first three winners in each divi- 

for each of three laps. Grand 
;s will be awarded to the three 
lers in the overall standings at 
conclusion of the drive. Division 

district prizes will also be 

r. Velde was elected vice-presi- 
in charge of domestic sales on 
'. 23 after serving as UA General 
"5 Manager since February, 1956. 

mel Edel Dead 

LBANY, N. Y., July 27.-Funeral 
ices were held here yesterday for 
..el G. Edel, a half brodier of Rob- 
i Rosenthal, ex-manager of the local 
rner first-run theatres, and a son of 
late Mrs. Rosa Rosenthal, who was 
jter of Moe Mark, early operator of 
motion picture houses in New 
Albany and elsewhere. 

Stores 'Lore' Cuts 

'ngsley International, distributors 
'Love Is My Profession," an- 
riced yesterdav that the New York 
, or board had restored three cuts 
e picture which had been ordered 
re the picture received its license 
I months ago. One of the scenes 
, 's Brigitte Bardot emerging nude 
a bath. The film ran at the Little 
, legie Theatre with the cuts and is 
showing at the Apollo with the 

(Continued from page 1) 
cable to both theatrical and television 
films, and calls attention to the un- 
animous approval of Resolution 92 
at the AFL's 71st national convention 
in 1952 in New York City, which 
protested and condemned the prac- 
tice by some American film producers 
and advertising agencies of making 
films in foreign countries for con- 
sumption in the U. S., to take advan- 
tage of cut-rate wages that are lower 
than American standards. 

The resolution takes issue with 
management of American businesses 
that attempt to sell American prod- 
ucts through advertising films made 
in foreign countries by foreign work- 
ers to avoid wage and living stand- 
ards which make possible the pur- 
chase of their product in America, 
and uses the making of American 
"westerns" in Spain as an illustration 
of its brief against "runaway produc- 

Wometco Report 

( Continued from page 1 ) 
for the first 24 weeks of 1958 in the 
sum of $4,239,334. 

In addition to theatre operation in 
soutli Florida and refreshment vend- 
ing, Wometco owns and operates tele- 
vision stations here and in Asheville, 
N. C; an Asheville radio station and 
has a 20 per cent interest in WFGA- 
TV, Jacksonville. 

Directors of the company have 
voted a quarterly dividend of 17y2 
cents per share on the Class A com- 
mon stock and a quarterly dividend 
of 6V2 cents per share on the Class 
B stock, both payable Sept. 15 to 
holders of record on Sept. 1. This is 
the second dividend declared since 
public issuance of Wometco stock last 

Upstate Drive-Ins Cut 
Prices for Anniversary 

Special to THE DAILY 

ALBANY, N. Y., July 27. - The 
Turnpike Drive-in at Westmere cele- 
brated its seventh anniversary, and 
the admission of its 75,000th patron, 
with a rollback of the admission price 
for the night to 50 cents, as well as of 
concession prices for the first 500 
adults, and a jackpot of gifts to the 
lucky customer. 

The drive-in, built by John W. 
Gardner, has been operated for the 
past two seasons by Alan V. Iselin's 
Tri-City Drive-in Theatres. 

The Menands Drive-in, at Menands, 
marked its eleventh season of opera- 
tion by Joe Miller with a one-evening 
rollback of admission price to 35 cents, 
and of charges for ice cream, soda and 
popcorn to 10 and five cents, respec- 
tively, for the first 500 adults enter- 

Drive-In Veteran Dead 

FAYETTEVILLE, N. C., July 27.- 
Jesse Gordon Wellons, 56, a pioneer 
in the drive-in theatre business, died 
July 24 at his home here. He owned 
the Midway Drive-In Theatre here 
and a drive-in at Spring Lake. 

Television Tqdaif 

Jerome Kern Tribute Rodgers to WNTA-TV 
On NBC-TV Sept. 22 As Program Director 

A 90-minute tribute to composer Je- 
rome Kern will be telecast on the 
NBC-TV Network Tuesday, Sept. 22, 
at 9 P.M. under the sponsorship of the 
United States Brewers Foundation, it 
was announced yesterday by Walter D. 
Scott, executive vice-president, NBC- 
TV Network. 

To be titled "A Toast to Jerome 
Kern," the musical extravaganza will 
be written and produced by Robert 
Wells. Negotiations are under way for 
a musical conductor and performers 
to star in the telecast. 

G-E to Sponsor CBS 
'Fabulous 50s' Spec 

"The Fabulous Fifties," a 90-minute 
special being produced by Leland 
Hayward, will be presented on the 
CBS Television Network on Sunday, 
Jan. 17, at 8 P.M., under the sponsor- 
ship of the General Electric Company. 

'Turn of the Decade' Motif 

As conceived by Hayward, "The 
Fabulous Fifties" will take a pano- 
ramic, turn-of-the-decade look at 
America. The program will depict 
trends and outstanding events of the 
1950's in music, comedy, drama and 
dance. Stars of the spectacular will be 
announced when contract negotiations 
have been completed. 

'The Nun's Story' 

( Continued from page 1 ) 
annual Midnight of 100 Stars Perform- 
ance at the London Palladium, which 
is show business's annual alms-raising 
endeavour in aid of the Actors' Or- 

Sir Laurence Olivier, organizer of 
the Palladium show at which London's 
most distinguished women stars con- 
sent to support him in a song-and- 
dance act, agreed to receive the War- 
ner Theatre audience earlier in the 
evening. Most of the distinguished 
ladies including august Dame Edith 
Evans ( one of the stars of the Zinne- 
mann film) arrived before him. 

SRO House 

There was, not unnaturally, a 
crowded house of paying customers. 
But, in view of the oldest pundit pres- 
ent, there had never been a film pre- 
miere—without Royal patronage— quite 
like this in London before. 

For the 152-minute-long film the 
audience sat in rapt attention. Im- 
mense applause broke out at the end. 
The National Anthem was played. 
Then, with a 1,600-strong audience 
standing again in tribute, Mel Ferrer, 
followed by Olivier, escorted Miss 
Audrey Hepburn out of the theatre. 

"You might think she's the Queen," 
whispered one of those surprised 

That was the impression the Zinne- 
mann film had made. 

Douglas Rodgers, producer and di- 
rector associated in the past with Na- 
tional Broadcasting Co. and with 
Maury, Lee & Marshall Advertising, 
has been named program director of 
WNTA-TV here, effective Aug. 1, it 
was announced yesterday by Malcolm 
C. Klein, vice-president and general 
manager of the Channel 13 station. 

In addition to numerous credits as 
producer and director, Rodgers has 
appeared as an actor on Broadway, in 
films and on television. 

Eight Sponsors Sign 
For ABC 'Bronco' Show 

"Bronco," a new one-hour show 
based on the central character in this 
season's "Cheyenne" series, will debut 
on the ABC Television Network, 
Tuesday, Sept. 22, at 7:30 P.M. Star- 
ring in the Warner Bros, produced 
series is Ty Hardin, who originated 
the Bronco Layne character when he 
replaced Clint Walker in "Cheyenne.' 

Sponsors Listed 

Sponsoring "Bronco" will be the 
American Chicle Company, Carnation 
Company, Corning Glass Works, Gen- 
eral Mills, Glidden Paints, Luden's, 
Inc., National Carbon Company, and 
Whitehall Laboratories. Corning Glass 
will be sponsoring a network televi- 
sion series for the first time. 

'Package' of 52 Films 
From Schubert Shortly 

In "package" form, a group of 52 
feature films, including several ac- 
quired from Quality Films, Inc., will 
be released for television shortly by 
Bernard L. Schubert, Inc., it was dis- 
closed here yesterday. 

Schubert, in making the announce- 
ment, revealed that Charles Wein- 
traub, president of Quality Films, will 
serve as sales consultant to the Schu- 
bert organization in connection with 
the films. 

In addition to releasing feature pic- 
tures, Bernard L. Schubert, Inc., pro- 
duces and distributes television film 

NBC Promotes Baiman 

Marvin W. Baiman, manager, NBC 
Research Studies, has been appointed 
manager. Research Projects at NBC, 
it was announced by Dr. Thomas E. 
Coffin, director, NBC Research. 




3 West 61st St.. N.Y.C. 
Tel. PL. 7-580(1 










IN 6th WEEK! 




watch business build on 

86, NO. 20 





mual Report 

irsch Calls 
or Aid to 
mall Houses 

»es Local 'Reappraisals* 
I Distributors Branches 

Special to THE DAILY 

HICAGO, July 28. - A proposal 
distributors authorize their 
ich managers throughout the 
country to re- 
appraise the 
economic situ- 
ations of thea- 
tres within their 
territories and 
work out relief 
measures d e - 
signed to sus- 
tain theatres in 
k -w ^^^H danger of clos- 
I ^^^m ing is a high- 

I light of the 

" annual report 

ck Kirsch which Jack 

Kirsch, presi- 
will make to members of Allied 
itre Owners of Illinois at their 
( Continued on page 5) 

icfon Confabs to Plan 
smarck' Campaign 

ans for an international publicity 
exploitation campaign for "Sink 
Bismarck" will be discussed be- 
ing Friday when 20th Century- 
publicity manager Ira Tulipan 
to London for discussions with 
ucer Lord John Brabourne and 
executives in Great Britain, 
le film company is instituting the 
laign while the CinemaScope pro- 
( Continued on page 6 ) 

L Heads Confer in 
adon on "Solomon" 

eliminary planning of United Art- 
nillion-dollar-plus promotion cam- 
1 for "Solomon and Sheba" will 
1 in London this week at confer- 
to be attended by top-echelon 
||)any home office and foreign 
and promotion executives, 
illiam J. Heineman, vice-presi- 
{Continued on page 2) 




First picture filmed in 

Produced by 
who gave you 




Nathanson UA's 
Int'l Ad-Pub Head 

Morton Nathanson has been named 
United Artists director of interna- 
tional advertising and publicity, it was 
announced today by Arnold M. Pick- 
er, vice-president in charge of foreign 
distribution, and Roger H. Lewis, 
vice-president in charge of advertis- 
(Continued on page 2) 

Reporf 'Commandments' 
Drive-in Grosses High 

Drive-in theatres playing "The Ten 
Commandments" this summer are do- 
ing an average of four to five times 
normal business, according to statis- 
tics furnished by exhibitors, it is re- 
ported by Edward G. Chumley, Para- 
moimt's domestic sales manager for 
the Cecil B. DeMille production. 

A total of L613 bookings in U. S. 
drive-ins for this July and August is 
{Continued on page 5) 


Blue Denim 

20th-Fox— CinemaScope 

The near-tragic consequences of a teenage romance are detailed with 
honesty and a good deal of courage in this screen adaptation of the 
Broadway stage hit of a couple of years back. "Blue Denim" is perhaps 
the most sincere film which has yet been made about the tribulations of 
the fundamentally decent members of the rock-and-roll set. At the same 
time, and quite legitimately, it is a highly exploitable motion picture. 

Charles Brackett produced and PMIip Dunne directed the film, and 
both obviously worked with extreme care. It was necessary, considering 
(Continued on page 5) 

28% Increase 

AB-PT 6-Mo. 
Net Rises to 

Reports Best 2nd Quarter 
For Theatres Since 1955 

American Broadcasting - Paramount 
Theatres had net estimated operating 
profit of $3,886,000 for the first six 
months of the 
year, a 28 per 
cent increase 
oven the $3,- 
042,000 earned 
in the corre- 
sponding period 
last year Leon- 
ard H. Golden- 
son, president, 
reported yester- 

Estimated net 
operating profit 
for the second 
quarter rose to 

$1,573,000 a share from the $1,188,- 
000 in the hke quarter of 1958. 
The results reflect an improvement 
( Continued on page 5) 


Over Billion Theatre 
Gross in '58, US. Says 

From THE DAILY Bureau 

WASHINGTON, Julv 28.-Ameri- 
cans spent some $1,168,000,000 on 
motion picture admissions in 1958, the 
Department of Commerce reported to- 
day, an uptunrfrom the $1,120:000^,- 
000 they spent the previous year, but 
still lower than the $1,228,000,000 
spent in 1956. 

This was reported in the Commerce 
(Continued on page 2) 

Detroit, Pittsburgh 
Dates for 'Ben-Hur' 

Additional "more than two years'" 
engagements for M-G-M's "Ben-Hur" 
were announced yesterday. The fibn 
spectacle will open in February, 1960, 
at the Warner Theatre, Pittsburgh, 
and a date to be announced at the 
United Artists, Detroit. 

Both engagements will be on a 
(Continued on page 6) 


Motion Picture Daily 

Wednesday, July 29, I 


-l-^-l dent of 20tli Century-Fox Inter- 
nationa] Corp., will leave New York- 
today on a \vork\ tour. 


James H. Nicholson, president of 
American International Pictures, will 
leave Hollywood tomorrow for New 


Bosh Stack, president of Bosh Stack 
Associates, public relations, has left 
New York for Puerto Rico. 

James Hill, producer, and wife, 
Rita Hayworth, will return to Hol- 
lywood today from New York. 

AsuNDA "Sunnie" Christopher, as- 
sistant manager at Shea's Buffalo The- 
atre, Buffalo, was married at Holy 
Cross Church there to Edwin Mc- 


Connie Di Meglio, of the 20th 
Century-Fox advertising-publicity de- 
partment, will be married here on 
Aug. 2 to Joseph Fruscella. 

Schenck Recovering 

HOLLYWOOD, July 28.-Joseph 
M. Schenck, veteran industry execu- 
tive and former board chairman of 
20th Century-Fox, was reported im- 
proved at Cedars of Lebanon Hospi- 
tal here today, where he is receiving 
treatment for a broken hip, resulting 
from a fall. 

The hospital said doctors would de- 
cide Thursday whether the bone 
would mend unaided or whether a pin 
would be necessary. 

Nicholas M. Schenck, former presi- 
dent of Loew's, who is the injured 
man's brother, left New York yester- 
day to visit him at the hospital. 

Joseph Schenck, who is 75, most 
recently had been associated with the 
late Mike Todd in the development 
of the Todd-AO process. 

Canadian TOA Head Opens Fire on NathansonPc 
Pay TV; Rebuts Telemeter Test Backer 

Special to THE DAILY 

MONTREAL, July 28.-Joseph Strauss, president of TOA of Canada, today 
took .sharp issue with N. A. Taylor, president of Twinex Century Theatres, of 
Toronto, for his statement that the pending test of pay-TV in Etobicoke this 

tall will be helpful to motion picture 


He said Taylor has affiliations in 
some of his theatres with Famous 
Players of Canada, the Paramount 
Pictures subsidiary which will con- 
duct the cable-TV test. 

'I Would Ask Taylor' 

"I would ask Taylor," Strauss said, 
"how the showing of motion pictures 
by television in the home can help 
a motion picture dieatre. The only 
thing it could do-if it were success- 
ful, which past experience indicates 
it will not be-is to put the theatre 
out of business. If shutting a theatre 
is the way to help a theatre, I don't 
want any part of it. I agree that diver- 
sification is good for any business, 
but diversification these pay-TV pro- 
ponents suggest is a type that says 
in effect, 'You'd better join us, be- 
cause we are going to put you out of 

"One can only assume from the 
statements of Taylor and other pay- 
TV proponents, that they are ready 
to write off their theatres for the prof- 
it mirage they think they see in pay- 
TV. This is anathema to a veteran 
theatreman such as myself. 

Sees 'Woor for the Eyes 

"The arguments Taylor uses to try 
and say pay-TV will help the theatre- 
man by giving him a new horizon, 
comes from the same wool that pay- 
TV proponents have been trying to 
pull over the eyes of the United States 
Congress and public for seven years. 
The fact that no pay-TV exists in the 
United States indicates the American 
Congress and public are aware that 
pay-TV will give them nothing that 
they do not now get for free. 

"The Canadian public is no less 
formidable than the public of the 
United States, and will not be taken 
in by 'pie in the sky' claims. I feel 
quite certain that as the Canadian 
people become aware of the cost im- 
plications of pay-TV, they will place 
Etobicoke in the company of Palm 
Springs and Bartlesville, where Amer- 
ican pay-TV experiments proved a 
dismal economic failure. 

Wonders About Product 

"And no one," he continued, "has 
yet told us where all these first run 
pictures and cultural programming 
that coin-in-the-box advocates have 
been citing, are going to come from." 

TOA of Canada was enlisted by 
Theatre Owners of America recently 
in the campaign to oppose pay-TV 
that the latter organization has been 
engaged in for the past several years. 

Theatre Gross 

( Continued from page 1 ) 
Department's "National Income Num- 
ber" of its monthly survey of current 
business. .Although this publication 
lias shown in the past few years a 
small but steady annual increase in 
consumer .spending on motion pic- 
tures, it isn't possible this year to point 
out the trend-the department has re- 
vised the figures for the past few 

Wages Down Slightly 

All branches of the industry con- 
tributed to $797,000,000 to the na 
tional income last year, a drop from 
the $836,000,000 figure of 1957 and 
the $891,000,000 of 1956. The indus- 
try paid its employees $724,000,000 
in wages and salaries in 1958, com- 
pared with $762,000,000 and $770,- 
000,000 in the two previous years. 
Employee compensation beyond 
wages and salaries was $533,000,000 
in 1958, a sharp drop from 1957's 
$793,000,000 and 1956's $800,000,000. 

The number of full-time or equiv- 
alent employees in the industry was 
172,000 in 1958. The average number 
of full and part-time industry em- 
ployees was 196,000 in 1958, 213,000 
in 1957 and 224,00 in 1956. 

No figures were given in the report 
for corporate profits before or after 
taxes, corporate sales, undistributed 
corporate profits or corporate dividend 

Average annual earnings for the 
industry were given as $4,209 for 
1958, $4,075 for' 1957 and $3,909 for 
1956. The number of people engaged 
in production was listed as 181,000 
for 1958, 196,000 for the previous 
year, and 206,000 for 1956. 

Arthur Miller Resig ns 
Pathe Laboratories Post 

Arthur J. Miller, for the past three 
years vice-president of Pathe Labora- 
tories, Inc., yesterday announced his 
resignation as of July 27 from the 
Pathe organization. 

After a short vacation, Miller said 
he expects to announce a new con- 

{Continued from page 1] 
ing, publicity and exploitation. 

As the dual announcement signi 
Nathanson's promotion to the ne; 
created post is in line with the (i 
pany's program of unifying dom.; 
and foreign merchandising. In ; 
supervision o f 
global c a m - 
paign planning, 
Mr. Nathanson 
will headquar- 
ter in New 
York, altliough 
his duties will 
take him to 
various quar- 
ters of tlie 
globe. He will 
also supervise 
domestic pub- 

Prior to join- 
ing United Artists 
manager in 1952. Nathanson 
a wide variety of promotio; 
posts in the motion picture bl 
ness and the legitimate theatre, 
was press agent for the late Mich 
Todd's theatre enterprises. He s 
represented Katharine Cornell, Grd 
Theatre, Theatre Guild and PI 
Wrights' Company, among other k 
timate theatre producing organi 
tions. He was eastern publicity 
rector for Samuel Goldwyn, Libt 
Films and Paramount Pictures. 


Mort Nathans 


S-W Dividend 

The board of directors of Stanley 
Warner Corp. has declared a dividend 
of 30c per share on the common stock 
payable Aug. 25 to stockholders of 
record Aug. 10. 

UA Heads Confer 

{Continued from page 1) 
dent; Roger H. Lewis, vice-presicli 
in charge of advertising, publicity 
exploitation; Mort Nathanson, diret 
of international advertising and pu 
licity, and Seymour Poe, produce 
representative, will meet in the Briti 
capital to develop distribution ai 
promotion campaigns for Edwa 
Small's Biblical spectacle. 

Lewis and Nathanson will coni 
M'ith key European promotion exec 
tives on an overall global promoti 
campaign for the December releas 
Heineman and Poe will preview t 
UA release preparatory to formulatii 
domestic distribution patterns. 

Wine Party for 'Earth'l 

CLEVELAND, July 28.-The wiij 
merchants of this area are planning! 
wine cocktail party tomorrow in d 
Carter Hotel presidential suite to pfi 
mote Universal's "This Earth 
Mine," opening at midweek at tli 


available for ' I 

" the SESSIONS" WmfA 


g|rn/gr^^G^/^^^^^^ r-Sn-r gd ^^^",' ^"-^'"^ g^'^^' «'-^-<^ Gertner. News Editor; Herbert V. Feck. 

R^r St"7t^.lTt;^'"' w''''-,'"^ti r^- Manager; Telephone H011ywo™i 7 2145 ■ wtthinS 1 A'a^B^'T.' ""T?^"' Canby, East'ern Editors Holly 

pf^nr! h^flv r.,,h?;"^ W>ll>ams Bumup, Manager; /eter Burnup, l^tor; W lliam Paf I^ew, FHH^^^^^^ Washington, D. C; London Bureau, 4 

? Ki ?/ ^ IS published da. y excep Saturdays, Sundays and holidays, by Quigley Pub ishine romrf/nv tZ i 97n principal capitals of the world. Mo io 

vice Pr.^M'/nV- Q"'2P"'L^°- New York" Martin Quigley, President; Mkrtin K'ey, Jr vIce ^esi^^^^ Sixth Avenue, Rockefeller Center, New York 20, Circle 7-31001 

vouldn't accept a Medal of Honor written by a coward like you!'' 


as Lt. Fowler 

made this year's big picture! 






Production of 



Directed by 


From the Novel by 
Screenplay by 






Wednesday, July 29, 1959 

Motion Picture Daily 


Kirsch Pleads AB-PT's Net 

— Blue Denim — 


that the fihn deals with a pair of teenagers, Brandon de Wilde and Carol 
L\nley, who humble their way into a pregnancy and then turn to an 
abortionist as their only escape. However, its touch\', potentially shocking 
subject matter has been handled in good taste. 

Responsible to a large extent are the performances, particularly those 
b\- the two voimg stars. Mi:s Lynley and de Wilde are attractive and ap- 
pealing voungsters whose basic goodness is never in doubt. The same 
holds true for the performances bv Macdonald Carey and Marsha Hunt, 
as de Wilde's parents, and by Warren Berlinger, as de Wilde's best 
friend. The screenpla\, which director Dunne co-authored with Edith 
Sommer, is sharp and dramatically incisive and, in several scenes, ex- 
plosively funny. 

Like the original stage play bv James Leo Herlihy and William Noble, 
the picture focuses on an average middle class American family, more 
than a little upset and excited at the time of the story by the approaching 
marriage of their daughter, Nina Shipman, to the local dentist. In the 
course of all these preparations the somewhat envious young de Wilde 
and Miss Lynley start an affair which eventually leads to Miss Lynley 's 

Panicv, and unable to talk to their parents, de Wilde and Miss L\'nle\' 
seek out an abortionist, to pay for which de Wilde forges a check with 
his father's signatiue. It's only because of the discovery of the forgery that 
de Wilde finally tells his father of the situation and Miss Lynley is saved 
at the last minute from the abortionist's table. At the fadeout the two 
voungsters are on their way to get married with their parents' consent. 

The picture makes no attempt to explain the action of the kids. To 
blame their naivete or their parents' preoccupation with other matters is 
not sufficient. Rather it suggests a lack of moral consciousness. And, at the 
end of the film, no one of the characters seems any more aware of this 
aspect than he was at the beginning. 

The supporting cast includes Buck Class, Vaughn Ta\'lor and Roberta 

Running time, 89 minutes. General classification. Release in August. 

Vincent Canby 

{Continued from page 1) 
29th annual luncheon-meeting to be 
held at the Sheraton Blackstone Ho- 
tel here today. 

The seven-page, single-spaced re- 
port also covers such subjects as local 
and state legislation affecting the in- 
dustry, the Council of Motion Picture 
Organizations, American Congress of 
Exhibitors, business - building, in- 
creased production of color films, ex- 
hibitor conventions and local and 
i^ational charity drives in which Illi- 
nois Allied members have partici- 

'White Paper' Not Mentioned 

Nowhere in the report, however, is 
!>ny mention made of national Allied's 
so-called "white paper" campaign de- 
signed to obtain Federal legislative 
intervention on behalf of exhibitors. 
Motion Pictuke Daily revealed ex- 
.liisively last week that the Senate 
ludieiary subcommittee has declined 
;o hold hearings on the Allied repre- 
ientations, and there is virtually no 
wospect of any other Congressional 
-ommittee scheduling a hearing dur- 
ng the remainder of tlie present ses- 
iion of Congress. 

The "white paper" campaign has 
)een to the fore in national and re- 
gional AUied activities for more than 
I year past. 

Decries Shortage of Product 
In discussing exhibitor-distributor 
elations in his report Kirsch says, 
More and more each year the inde- 
)endent exhibitors are feeling the ef- 
ects of a reduced supply of quality 
notion pictures which is resulting in 
•conomic ruin to many of them be- 
ause of the astronomical terms being 
;sked for the limited supply of such 
Jictures being produced. If this short- 
ighted policy should persist many of 
he distributors will eventually mar- 
et themselves out of business be- 
lause they are slowly but surely creat- 
ag a narrowing down of the number 
f theatres. 
"What is necessary right now is for 
istribution to intelligently reappraise 
lie situation. They must begin to 
ake into serious consideration the 
'lousands of hard-hit subsequent run 
aeatres and try to develop a 'place 
1 the sun' for them, otherwise in the 
)ng run they will be committing 
conomic suicide." 
j Local Level Emphasized 
j "This reappraisal wliich I refer to 
iust be made on a local rather than 
j national level. No one is more 
j ualified to treat with these indivi- 
j ual situations than the local branch 
I lanager. He is familiar with the 
I leatres and their individual problems 
j id if anyone would know what the 
; mitation of these theatres are it is 
le local branch manager, and 
! irough him his sales staff. And it 
[ ust be done, and done on a basis 

mutual trust and understanding. 
I "I would gladly make myself avail- 
} lie to any Chicago branch manager 
r consultation and to discuss such 
1 dividual matters and attempt to 
i ork out fair and equitable arrange- 
ents that will permit these theatres 

which Allied of Illinois represents, to 
remain in business. 

"If this spirit could prevail in the 
other territories, I am sure that a new 
era in distributor-exhibitor relations 
would be brought about." 

Urged Censor Bill Veto 

Reporting on state and city legis- 
lation affecting the industry, Kirsch 
notes tliat the exliibitors escaped in- 
jurious measures this year except for 
a state censorship measure which they 
have urged the Governor to veto. 

The report states that the Illinois 
Allied board has endorsed Compo and 
called upon its members to pay their 
annual dues to it. Kirsch also calls 
for a start on all-industry business- 
building activities, even if on a 
modest basis. He urges increased pro- 
duction of films in color. 

His report reviews the beginnings 
of ACE and expresses the hope that 
the summit meeting of exhibitors un- 
der its auspices, with film company 
presidents "comes about quickly and 
achieves the ends for which it is be- 
ing sought." 

The ACE-Motion Picture Associa- 
tion of America meeting has been 
scheduled for this Friday in New 

Leo Stearns Dies 

Leo Stearns, manager of the Gram- 
ercy Theatre here, died suddenly last 
night. Services will be held from the 
Riverside, 76th St. and Amsterdam 
Ave., today. 


( Continued from page 1 ) 
reported by Chumlev. This compares 
with 365 "Ten Commandments" 
drive-in bookings in the 1958 summer 

The July, 1959, bookings have num- 
bered approximately 1,000, he said. 

All prints of the DeMille production 
are being "booked solidly" for the 
summer, Chimiley reported. He said 
that holdovers have been characteriz- 
ing the majority of the drive-in .sho\\'- 
ings this summer. 

The experience this month with the 
picture at Birmingham, Ala., outdoor 
theatres was described bv Chumley 
as typical of that in cities and towns 
throughout the country. The Fair Park 
Drive-in there just concluded a 
week with a gross of $7,432. Earlier 
this month the Starlight registered a 
week's gross of $9,694, while in June 
the Robin Hood took in $5,623 for 
seven days. In each case, according to 
Chumley, the drive-in did in excess of 
100 per cent better than normal Grade 
A picture business. Three more drive- 
in bookings are set for Birmingham 
during August. 

Lucius Pitts Head, 59 

UNION SPRINGS, Ala., July 28.- 
Lucius Pitts Head, for the past 25 
years associated with the McLendon 
Theatres circuit in Alabama and 
Florida, died at his home here. Sur- 
vivors are his widow, a son, two sis- 
ters and a brother. 

{Continued from page 1 ) 
for both the theatre and ABC Broad- 
casting divisions of the company. 

"Our theatres," Goldenson said in a 
report to the stockholders, "had their 
best second quarter since 1955. The 
results for the past three months more 
than made up what the theatres had 
been behind in the first quarter to 
show overall six months improvement 
over last year." 

The profit for the 1959 first half 
is equivalent to 90 cents per share, 
compared with 70 cents a share for 
the same period last year. The second 
quarter earnings this year are equiv- 
alent to 36 cents a share, compared 
with 27 cents a share earned in the 
like 1958 period. 

TV Web Advancing 

In broadcasting, the ABC Televi- 
sion Network continued to improve 
its competitive position, Goldenson 
said. In markets where the three net- 
works have equal competitive facili- 
ties, ABC-TV showed the largest in- 
crease in share of audience for the 
current television season. 

Goldenson reported that the past 
three months had also been an active 
selling period for the 1959-60 sched- 
ule of programs and that the scope 
of the network's fall programming 
structure will be enlarged by pro- 
gramming, for the first time, the 
i0:30-ll:00 P.M. period throughout 
the week. 

Am-Par Records, subsidiary of AB- 
PT, continued to show improved re- 
sults and recently was represented on 
the best selling charts with four of the 
top ten most popular single records 
in tlie country. 

Stock Interest Still Ample 

"Microwave Associates and Techni- 
cal Operations," Goldenson told AB- 
PT stocldiolders, "recently completed 
public financing in order to acquire 
additional capital for their expand- 
ing requirements for plant facilities 
and product deevlopment. This financ- 
ing only slightly reduced our per- 
centage of stock interest in these two 
electronic companies." 

Margulies to Europe Fri. 
On 'Vikings,' 'Spartacus' 

Stan Margulies, who has been 
working as assistant to Edward Lewis, 
vice-president of Brvnaprod, S.A., has 
been named executive producer of 
"Tales of the Vikings" teleseries. He 
will leave here Friday for Mimich, 
where 39 half-hours are currently 
filming, to confer with producer 
George Calian and directors Ehno 
\\'illiams and Steve Previn. "Tales of 
the Vikings," starring Jerome Court- 
land, is financed and distributed by 
United Artists Television. 

Margulies, who will still hold his 
post as ad-publicity director on "Spar- 
tacus," Bryna's $9 million film for 
Universal, will visit European capi- 
tals to map continuing long-range 
publicity and premiere plans with U's 
foreign sales and promotion person- 
nel. He will return here in August. 

Motion Picture Daily 

Wednesday, July 29, Ijg 

Detroit, Pitt. 

( Continued from page 1 ) 
hard-ticket basis, and will be exclu- 
sive in their respective areas. The 
Pittsburgh date was set by Stanley 
Warner executive M. A. Silver and 
Jack Byrne, M-G-M vice-president 
and general sales manager. George 
Skouras and S. M. Hassanein, of the 
United Artists Theatre Circuit, signed 
the Detroit deal with "Ben-Hur" sales 
specialist Robert Mochrie. 

Five Other Cities Booked 

Previously, M-G-M has anonunced 
contract signings for "Ben-Hur" at 
Loew's State Theatre, New York; the 
Boyd, Philadelphia; Egyptian, Los An- 
geles; Saxon, Boston; and Academy, 

Phih. ACLU Hits State 
Heads on Censor Law 

From THE DAILY Bureau 

PHILADELPHIA, July 28.-The lo- 
cal branch of the American Civil Lib- 
erties Union charged Governor Law- 
rence and Attorney General Alpern 
M'ith ducking their responsibilities on 
the proposed Pennsylvania film cen- 
sorship bill, which recently passed the 
State Senate and now awaits action 
in the House rules committee. 

Spencer Coxe, executive director 
of the local ACLU branch, said the 
two officials were duty bound to op- 
pose legislation that is unconstitution- 
al "regardless of popular pressures." 
He charged the administration prefers 
to let the courts be responsible "for 
throwing out this hot potato though 
it has been furnished with full legal 
proof of the bill's unconstitutionality." 

Gives 3 Reasons for View 

Coxe hsted three reasons why the 
ACLU is convinced the bill is uncon- 
stitutional. He said tlie bill's defini- 
tion of "obscene" is contrary to the 
Federal Supreme Court ruling; that 
"Lady Chatterley" ruling held that a 
film portraying criminal conduct was 
not sufficient cause for banning it and, 
thirdly, the bill discriminates against 
commercial exhibitors because it ex- 
empts noncommercial film showings. 

Coxe added the ACLU has no quar- 
rel with the state adopting legislation 
punishing people for exhibiting ob- 
scene pictures if the law is carefuUy 
drawn, but it is against any statute 
setting up a censorship board which 
can decide to ban or not ban a film. 

Jerrold Electronics Net 
For Quarter Up Sharply 

Special to THE DAILY 

PHILADELPHIA, July 28.-Jerrold 
Electronic Corp., maker of subscrip- 
tion television, community antenna 
systems and other electronics equip- 
ment, had unaudited net income of 
$439,140 for the first quarter of the 
company's current fiscal year, Milton 
J. Shapp, president, reported today. 

The result, equal to 38 cents per 
share, includes net income of $154,- 
867, or 14 cents a share on net sales 
and service revenues of $1,933,267, 
and non-recurring income of $284,- 


The Tingler 


Aimed frankly at exploitation and with an ingeniously contrived built- 
in gimmick which is certain to achieve its purpose, this well constructed 
horror story is the third from the hand of William Castle and his best 
so far. Apart from the special exploitation, which includes a motor in- 
stallation to make every tenth seat in the theatre vibrate, and a film 
break to allow a fainting girl to be carried out, the film is a good solid 
horror picture on its own merits, bolstered by excellent performances bv 
the stars including Vincent Price, Judith Evelvn and Philip Coolidge. ' 

Worthy of special note, for students of the horror picture, is a sequence 
in which Miss Evelyn, as a deaf mute, dies of fright. Introduction of tint- 
ing and then of color in the pictm-e heightens the entirely credible horror 
of the scene. 

The built-in gimmick is the fact that the script is based on medical 
experiments by Price which tend to prove that severe fright introduces 
extreme changes in the human body, tensions which can be neutralized 
only by screaming. In a foreword by Castle the audience is warned to 
scream or be frightened to death, a thesis well calculated to rai'^e the 
noise level in any theatre by hundreds of decibels. 

Of interest also is the inclusion of a long sequence from the 1921 ver- 
sion of "Tol'able David." xMiss Evelyn and her husband, Phihp Coolidge, 
operate a silent movie theatre. This odd locale is brought into Robb 
White's script credibly enough by making the audience go into a near 
panic when "the Tingler," the horrific organism which Price's experi- 
ments have proved develops in the human body during moments of 
extraordinary fright, escapes. Screaming deprives it of its strength, a 
graphic hint which audiences are sure to take. ^ 

A well done, tightly constructed motion picture in its own right, "The 
Tingler" would do well by itself. With the added gimmicks which 
Columbia is offering exhibitors, it is certain to be a howling success. 
Running time, 80 minutes. General classification. October release. 


Fox to Release Film on London Confabs 
Royal Canadian Tour 

"Royal River," a 30-minute color 
film produced by the National Film 
Board of Canada will be released to 
theatres in Canada and the United 
States on Augusit 3rd, less than forty- 
eight hours after Queen EHzabeth II 
and Prince Philip conclude their visit 
to North America. This announcement 
was made jointly today by Guy Rob- 
erge, chairman of the National Film 
Board and by Alex Harrison, general 
sales manager for 20th Century-Fox 
Film Corporation in New York. The 
latter company will distribute the 
film in Canada and throughout the 

"Royal River" uses the occasion of 
the royal visit and the voyage of the 
royal yacht Britannia from Gaspe to 
the Canadian Lakehead to describe 
the historic importance of the St. 
Lawrence River. There are scenes of 
the official opening of the St. Law- 
rence Seaway with the Queen, Presi- 
dent Eisenhower and Prime Minister 
Deifenbaker participating. 

273, or 24 cents per share, which 
represents the profit on the sale of 
the operating properties of Key West 
CableVision, Inc., the community an- 
tenna system subsidiary in Key West, 

For the corresponding period a year 
ago, Jerrold reported net earnings of 
$7,627 on net sales and service reve- 
nues of $1,425,340. 

(Continued from page 1) 
duction is still before the cameras, 
several months in advance of the 
film's world-wide distribution. 

Participating in the week-long 
meetings, in addition to producer 
Brabourne and director Lewis Gil- 
bert will be James F. Pattinson, man- 
aging director for 20th-Fox in Great 
Britain and John Ware, publicity 

Canada Group to Build 
Florida Film-TV Plant 

Special to THE DAILY 

MONTREAL, July 28. - Cinema 
City, Miami, Fla., financed by Cana- 
dian gas interests of this city, has 
purchased 1,210 acres of real estate 
to be developed into a motion picture 
and television studio, it has been an- 
nounced here by Edward Di Resta, 
president of the corporation. 

One of the directors of the new 
Florida project is Bill Doll, vice-pres- 
ident of the Michael Todd Co., New 
York, who handled the late show- 
man's exploitation and publicity, and 
who now is associated with Joseph 
E. Levine, president of Embassy 

Construction will start in the fall 
on the main sound stage of the new 
company's multi-purpose film plant, 
according to Di Resta. The property 
is located within 30 minutes by auto 
from Miami International Airport. 

Rosenfield Sets New 
Film Campaigns in U 




Jonas Rosenfield 

From THE DAILY Bureau \ 

LONDON, July 28. - Jonas Ro ,,. 
field, Jr., executive in charge oi 
vertising, exploitation and puh'ty 
for Colu:,ia 
Pictures, w tis 
here for Is- 
cussions litl) 
i n d e pem nt 
producers [id 
Columbia "x- 
ecutives in iis 
country, j^- 
Michael I r- 
reras on i> 
four major 
tures will 
their Hammer Films will delive n 
Columbia during die next six mon^ 
The films are "Yesterday's Encn 
"The Stranglers of Bombay," "N ;r 
Take Candy from a Stranger" id 
"The Two Faces of Dr. Jekyll." 

"Following my meetings tli 
James and Michael Carreras," Ra i- 
field said, "and going over their p is 
for their upcoming program, I nSI 
say that Hammer Films is a 
appropriate name for their proc 
tion company, as each of Hamn 
films is really a sledgehammer 

Main attention has been devotei 
plans for "Yesterday's Enemy," wl 
Columbia is releasing worldwide 
summer and autumn. The film, wl 
depicts jungle warfare between I 
ish and Japanese in Burma, has 
world premiere in Tokyo today. It 
be followed by premieres in ( 
many and France later this sumr 
The British premiere will be in 9 
tember and the American launcl:; 
in mid-October. 

A Top British Soldier 
The highlight of the program 
cussed at the meeting was the di 
sion to invite General Sir Rol 
Mansergh, who commanded the 
Division in Burma in 1944-45, to 
dertake a visit to the United Sti 
for special preview screenings for c 
nion making groups throughout 
country. Known as one of Brita 
distinguished soldiers. Sir Rob 
served as the first Military Admiii 
trator of Singapore after the Jap' 
ese surrender; Commander in Ch 
Allied Forces Netherlands East 
dies; C-in-C British forces in He 
Kong and C-in-C Allied Forces 
Northern Europe. In 1955, he vi 
appointed C-in-C United Kingdij 
land forces. He retired from act 
service two months ago. 

Section for Women 

TOLEDO, July 28.-To offer pif 
tection against hoodlums who anr-i 
theatre patrons, Mrs. Virginia O'Cq 
nell, owner of the Loop "Theatre he 
has set aside one section of the tlii 
tre for women only. This section ij 
identified by white painted arm resl' 

Mrs. O'Connell reports that bcF 
men and women stop at the theatre 
commend the plan. 

3L. 86, NO. 21 





8.67 Per Share 

Richard Einfeld 'Cinema Workshop' 

From Time^ Inc. 

Warner Net Planned As School for New Talent Columbia Buys 

"or 9 Months 
749, 000 

*rofit Statement Includes 
6,500,000 for Ranch Sale 

Jack Warner 

Warner Bros. Pictures, Inc. and 
ibsidiary companies report for the 
ne months ending May 30, 1959, a 
net profit of 
$13,749,000 in- 
cluding $6,500,- 
000 net profit 
on the sale of 
its ranch in 
the San Fer- 
nando Valley, 
Cahfomia, Jack 
Warner, presi- 
dent announc- 
ed yesterday. 

For the cor- 
responding pe- 
riod last year 
the company 
ported a net loss of $2,684,000 after 
( Continued on page 4 ) 

f4 Plans Wider Use 
If TV Promotion 

More extensive use of television 
■ws clips in the exploitation of forth- 
iming releases is planned by United 
rtists, Roger H. Lewis, vice-presi- 
■nt in charge of advertising, pub- 
it)' and exploitation, said yesterday. 
A has contracted with the Thaddeus 
iski Television Corp., makers of spe- 
il T,Y and radio promotional mate- 
il, to produce TV news clips for 
■olomon and Sheba," "On the 
i {Continued on page 6) 

Yates Resigns 
From Republic 

(Picture on Page 2) 

Producer Richard Einfeld, who doesn't think "there's enough new talent 
being integrated into the business," plans to do something about the situation 
by establishing his own "cinema workshop." 

Open to would-be actors, writers 

and technicians who will be selected 
on the basis of "merit and ability," 
the workshop will be implemented 
within the next six months, Einfeld 
told a trade press conference at the 
Plaza Hotel here yesterday. Classes 
will be limited to no more than 25 
students, and the school will be op- 
erated on a non-profit basis, it was 
reported. Students unable to pay a 
minimal tuition cost will be permitted 
"to work it out" by building sets, etc. 

The workshop's six-month course 
will be run like a production unit, 
Einfeld said. Unions and laboratories 
will be asked to send qualified people 
in to instruct in the various facets of 
picture-making, since Einfeld believes 
that every actor or writer should be 
"an associate producer," able to un- 
derstand the majority of production 
(Continued on page 2) 

Salt Lake TV, 
Radio Stations 

Schneider Says Purchase is 
Move Toward Diversifying 

Herbert J. Yates, founder of Re- 
public Pictures and predecessor com- 
panies, yesterday tendered his re- 
signation as a director and chairman 
of the board to a meeting of the 
board of directors here yesterday. 

Victor NL Carter, president of Re- 
public since July 1 when he and 
associates acquired all of the Yates' 
controlling stock holdings in Repub- 
( Continued on page 4) 

Publicity on Location 
Shooting Pays Off 

Columbia Pictures' recently adopt- 
ed policy of assigning American pub- 
licists to foreign-based productions is 
paying off handsomely, Robert Fergu- 
son, director of advertising, publicity 
and exploitation, told a trade press 
conference here yesterday. 

To prove his point, he introduced 
Mike Kaplan, unit publicity' man on 
Stanley Donen's "Once More, With 
Feeling," and Bob Yeager, unit man 
on ^^'illiam Goetz' "The Franz Liszt 
( Continued on page 4 ) 

A. Schneider 

/.£ . of New England 
Convention Sept, 16-17 

Special to THE DAILY 

BOSTON, July 29.-The 1959 con- 
vention of Independent Exhibitors, 
Inc., -and Drive-In Theatres Associa- 
tion of Ne\\- England \\'ill be held 
Sept. 16-17 at the Mayflower Hotel 
in Pl)Tnouth, Mass. All exhibitors and 
managers in the territory are invited 
(Continued on page 4) 

'Wall Street Journal' Takes Note of 
Theatre Attendance, Grosses Upturn 

i^oldwyn and Embassy 
(e-Trial Judges Named 

Special to THE DAILY 

SAN FRANCISCO, July 29. - The 
'-trial of the Samuel Goldwyn mono- 
>ly suit against National Theatres 
d Fox West Coast Theatres was 
( Continued on page 2 ) 


The Wall Street Journal which on several occasions in the past was quick 
to herald bad news when it made its appearances in the nation's theatres, 
vesterday published a two-column article reporting the recent and continuing 
upturn in attendance and box ofBce 


The article, headed "Movie Busi- 
ness Up in June for 4th Month in 
Row; Better Films Cited," was writ- 
ten by Stanley Penn, staff reporter, 
and included quotes on the business 
upturn from circuits' executives and 
others operating in all parts of the 

Simon B. Siegel, financial vice- 

president of American Broadcasting- 
Paramount Theatres, said profit from 
the company's 505 theatres in the sec- 
ond quarter this year was the highest 
for the period since 1955. 

The Journal's article continued: "A 
nearly identical report is gi\-en by a 
spokesman for National Theatres, Los 
Angeles. He says that although box 
( Continued on page 5 ) 

Columbia Pictures has acquired 
full ownership of the Intermountain 
Broadcasting and Television Corp., 
operator of tel- 
evision station 
KTVT and ra- 
d i stations 
and FM, NBC 
affiliates in Salt 
Lake City, A. 
S chneider, 
president of the 
company a n - 
nounced yester- 

Telling of 
the purchase 
from TLF 
Broadcasters, a wholly owned subsidi- 
ary of Time, Inc., Schneider said it 
was a step in a long range diversifica- 
tion program on Columbia's part "de- 
( Continued on page 5 ) 

Pacts to Melville, 
Hudson and Huston 

From THE DAILY Bureau 

HOLLYWOOD, July 29. - New 
contracts announced by Universal-In- 
ternational today call for the re-sign- 
ing of Rock Hudson for the star's ex- 
clusi\e services for the next five ' 
years, the expanding of John Huston's 
producer-director pact to a two-pic- 
(Continued on page 4) 

Balahan Sees Para. Net 
Equal to '58 First Half 

Paramount Pictvues earnings for the 
second quarter this }'ear were as good 
or shghtly better than the $1,160,- 
000 for the like period last }"ear, the 
\^'all Street Journal said ^'esterda^' 
it wsLS told by Barney Balaban, Para- 
mount president. 

On a per share basis, second quarter 
( Continued on page 4 ) 

Motion Picture Daily 

Thursday, July 30, llj 


JR. GRAINGER, president of Inter 
• Continent Releasing Organiza- 
tion, will leave Hollywood tomorrow 
for Chicago, New York and other key 
cities of the East. 


J. H. "Tommy" Thompson, presi- 
dent of Martin & Thompson Theatres 
and head of Theatre Owners of Geor- 
gia, has left Atlanta for a vacation in 


Joseph Wolf, vice-president of 
Embassy Pictures, Boston, has become 
a grandfather for the fourth time with 
the birth of a girl, Karen, to his 
daughter, Mrs. Phyllis W. Fried- 
man. • 

Roland V. Lee, producer of "The 
Big Fisherman," which will premiere 
here next Tuesday, will arrive in New 
York today from the Coast. Frank 
BoRzAGE, director, will arrive from 
Hollywood early next week. 


Peter Finch, co-star in "The 
Nun's Story," returned to Hollywood 
yesterday from New York. 


Bob Hope has returned to New 
York from London via B.O.A.C. 

Goldwyn and Embassy 

( Continued from page 1 ) 
assigned today to Federal Judge 
George B. Harris by Chief District 
Court Judge Louis Goodman. It is 
expected that Judge Harris merely 
will read the transcript of the trial 
heard last year by the late Judge Ed- 
ward P. Murphy, call for closing all 
arguments from both sides and hand 
down a decision. 

Opposing counsel long since have 
agreed to such an adjudication in the 
two-million-dollar litigation filed in 

At the same time today. Chief Judge 
Goodman assigned a re-trial judge in 
the Embassy Theatre eight-million- 
dollar anti-trust suit against the major 
distributors and Fox West Coast 
Theatres, also heard last year by 
Judge Murphy, who died virtually on 
the eve of making a decision in both 
the Goldwyn and Embassy cases. 

The new Embassy case judge is 
Lloyd H. Burke, former United 
States District Attorney here and re- 
cently elevated to the Federal bench. 
Judge Burke is under instructions to 
hear the Embassy re-trial with a jury, 
although the late Judge Murphy heard 
the case without a jury. 

Embassy attorney Robert D. Raven 
some weeks ago successfully argued 
for a jury re-trial in spite of vigorous 
defense opposition. 

Producer Richard Einfeld, center, is flanked at breakfast by Edward Sullivan, 
20th-Fox publicity director, and Jack Brodsky, of the 20th publicity department. 

Einfeld Plans Talent School 

( Continued 

problems. It was pointed out that the 
young producer will have first call 
on the services of workshop graduates. 

"I think every major company will 
want to cooperate," Einfeld answered 
when asked whether he had any back- 
ers in the workshop project. "I've 
talked to influential industry members 
about it and they like the idea." 

Einfeld said that he doesn't believe 
in the Hollywood adage "It's not what 
you know, it's who you know." Al- 
though admitting being the son of 
20th Century-Fox executive Charles 
Einfeld has helped his career, he be- 
lieves that he wouldn't be a producer 
today were it not for a goodly number 
of years of apprenticeship in various 
segments of the industry. In his work- 
shop project, he aims to give young 
people as much of an opportunity as 
he had in making good in the film in- 

"I want to do this ... I think it 
should be done . . . and I'm young 
enough to do it," Einfeld said. 

The cinema workshop, however. 

from page 1 ) 

will not take up all of Einfeld's time. 
He recently completed his eighth mo- 
tion picture, "The Oregon Trail," and 
is currently planning his ninth, ten- 
tatively titled "False Echo," which 
will be filmed in Harlan County, Ken- 
tucky. He and Gene Fowler, Jr. are 
also interested in making "Flaming 
Lance," a western with social implica- 
tions, written by Nunally Johnson. 

"The Oregon Trail," a Cinema- 
Scope and Deluxe Color outdoor 
drama which was budgeted at about 
$750,000, according to Einfeld, is 
the producer's most important project 
to date. It stars Fred MacMurray, and 
will have its world premiere in Port- 
land, Ore., on August 12. The State 
of Oregon has taken this picture to its 
heart, Einfeld said, and has tied it 
in wherever possible with upcoming 
Centennial festivities. 

True to Einfeld's dictum on the 
development of new talent, he is in- 
troducing seven newcomers in "The 
Oregon Trail," including Nina Ship- 
man and Roxine Wells. 

Amsterdam Signs for 
'Beach' World Premiere 

The Alhambra Theatre in Amster- 
dam has been booked as Holland's 
entry in the simultaneous international 
world premiere of Stanley Kramer's 
"On the Beach." The United Artists 
release will open in 25 cities on six 
continents on Dec. 17. 

Premiere cities include Moscow, 
Warsaw, Melbourne, Berlin, Brussels, 
Caracas, Chicago, Havana, Lima, 
London, Los Angeles, Madrid, Manila, 
New York, Paris, Rome, San Juan 
(Puerto Rico), Singapore, Tokyo, 
Toronto, Washington, Stockholm and 
Zurich, Switzerland, in addition to 

Full Formosa Quota 
Authorized for MPEA 

The Motion Picture Export Assn. 
has been advised that Formosa has 
approved the same number of film 
licenses for American film imports for 
the year ending June, 1960, as was 
authorized for the past year. The 
expired agreement provided for 277 

This week's MPEA board meeting 
also discussed plans for the estab- 
lishment of a Film Board in Hong 
Kong, reviewed possible changes in 
the Australian Film Board, and con- 
sidered a request for a cost-of-living 
wage increase, as provided by law, 
for film company workers in Brazil. 

'Ben-Hur' Mailer to 
Papers, House Organs 

To meet the demand for mate 
on M-G-M's production of "B 
Hur," the Ben-Hur Press Bureau 
sent out an elaborate four-page ni, 
er on the picture to all major ne i 
papers and to more than 5,000 ho 
organs in the U. S. 

The mailer includes one compl 
story, "Special Plans for 'Ben-H 
Theatre Parties," which announi 
the special departments being set 
at each theatre booked for "Ben-H 
to handle group ticket sales. 

Four other stories outlined in 
mailer are available upon requt 
"The Race That Never Ends," wh 
tells the history of the famous chai 
race in the story: "Two Ma 
Words," a by-lined piece by Em 
Emerling, of Loew's Theatres; "H 
I Came to write 'Ben-Hur' " by G. 
eral Lew Wallace; and "Keep Yc 
Eye on Haya," a star profile. 

'Hercules' at $600,00t 
In N.Y.; Big in Texas 

"Hercules," the Joseph E. Lev: 
presentation being released by W 
ner Bros., recorded a gross of mc 
than $600,000 in the first five di 
of its saturation booking in the Ni 
York metropolitan area, Warners 
ported yesterday.. 

In Texas, "Hercules" chalked 
initial figures close to the all-tii 
records established there by Warr 
Bros.' "Giant." At the Palace The 
tre in Dallas, a $30,000 week is ( 
pected on the basis of a four-d 
mark of $19,061. 

In other Texas theatres, "Hercuk 
racked up $19,241 in four days at t 
Metropolitan Theatre in Houstc 
with a $31,000 week anticipate 
$13,670 at the Worth Theatre in F( 
Worth, with a $23,000 week di; 
$15,808 at the Majestic in San A]: 
tonio, indicating a $25,000 week, aij 
$14,567 at the Plaza in El Paso, poi^ 
ing to a $24,000 week. 

International Guests at 
'Fisherman' Premiere 

International political figures ai 
United Nations delegates have be( 
invited to attend the world premie 
of Rowland V. Lee's production 
"The Big Fisherman," Aug. 4, at tl 
Rivoli Theatre here. The attractic 
will begin a reserved seat, 10 perfoni 
ances a week engagement the follo\ 
ing day. 

Among those invited to attend tl 
gala opening are: Dr. Ralph Bunch 
Mrs. Franklin D. Rooosevelt, Go 
Nelson Rockefeller, Mayor Robert 
Wagner, Hon. Henry Cabot Lodg 
Averell Harriman, Arkady Sobale 
Russian delegate to the UN; an 
Prince Aly Khart of Pakistan. 

ASI2fr/^Y,^ ^tI^^^^ i'^'S^'gr ^^"T"^ Edito r; Richard Gertner, News Editor; Herbert V. FeC 

wood Bureau. Yucca-Vme Building, Samuel D. Berns. Manager; TeleoW HOUtoo^ 7 W,!v^ ?^ Ed,tonal Director; Pinky Herman, Vincent Canby, Eastern Editors. Hc:l 

Bear St. Leicester Square. W 2. Hope Williams Burnu?^^ Mfn"ger; "eler*^^^^ Club. Washington, D. C; London Bureau. 

^'fi^'S^^''^ published daily except Saturdays. Sundays and holidays, by QuigleTPublisWne C^^ ^77n <;• .., a"'°"'^^"'d "J '^H P"""?^^' "Pi'^'s of the world. Motu 

Cable address: "Quigpubco. New York" Martin Quigley, President- Mkrtm OuiirW T vl^pf«?^» ^l^tj!. Avenue, Rockefeller Center. New York 20. Circle 7-310 

Vice-President; Leo J. Brady. Secretary. Other Quifley PublicSs Mo^"^^^ Vice-President and Treasurer; Raymond Gallaghe 

as a section of Motion Picture Herald; Television Today, published daily as^ pf.tnr. n Better Refreshment Merchandising, each published 13 times a ye: 

class matter Sept. 21. 1938. at the Post Office at New Yo^k.^^N. Y:int}\%\t.TullIf:^^^^^^^^^^^^ f'^^ ISas" a^^^rfofel^n.- In^lelopLHo; 

1 ii^Hi ■If* 

breaks the ay'-^^^^and is topping 

as box office magic 

Book it now thru U-l 

Motion Picture Daily 

Thursday, July 30, IJi 

Memphis Censor Board 

is At It Again 

Special to THE DAILY 

MEMPHIS, July 29. - MGM's 
film, "The Big Operator" was banned 
from Memphis screens by the city 
board of censors today. 

The film had been scheduled for 
Aug. 15 at Palace theatre. 

Louis C. Ingram, MGM branch 
manager, said the three women cen- 
sors wrote him: "The film is too ter- 
rible and inimical to the public wel- 
fare." Ingram wired his New York 
office and is awaiting instructions. 

Balaban Sees 

(Continued from page 1) 
net was 5% to 10% ahead of the 1958 
period, due to the fewer number of 
shares outstanding now. Paramount 
earned 63 cents a share in the second 
quarter last year on 1,839,216 shares 
outstanding. There are now about 
1,714,000 shares outstanding. 

In the first quarter this year Para- 
mount's income from operations 
amounted to $1,318,000, or 76 cents 
a share, compared to $1,405,000, or 
75 cents on the greater number of 
shares then outstanding, in the 1958 
first quarter. 

The article quoted Balaban as say- 
ing Paramount has a film backlog 
which will keep it in "extremely good 
shape into the third quarter of 1960." 
He indicated plans for an increased 
production and release schedule have 
not been finalized. Balaban said "The 
Ten Commandments," which has 
grossed between $38 million and $40 
million worldwide, is expected to do 
another $20 million to $30 million in 
the next 2/2 years, mostly in overesas 
theatre rentals. 

Balaban said there is a good chance 
negotiations for an "industrial com- 
pany" unrelated to motion pictures 
will be acquired by Paramount before 
the end of the year, as part of its di- 
versification program. 

Name 4 to SPG's 'Best' 
List for First Quarter 

From THE DAILY Bureau 

HOLLYWOOD, July 29. - Jerry 
Bresler, chairman of the Screen Pro- 
ducers' Guild feature picture award 
nominating committee, announced the 
following four features were nom- 
inated for best film category for first 
quarter of 1959: "Diary of Anne 
Frank," "Rio Bravo," "Imitation of 
Life" and "Shaggy Dog." 



From Dependable 

1 327 S. WibMh Chicago 630 Ninth An. New York 

Location Publicists Praised 

( Continued 

Story." Both are in New York fol- 
lowing completion of location shoot- 
ing on these major Columbia releases 
in various parts of Europe. 

Kaplan and Yeager started work 
on their respective assignments well 
in advance of the start of production, 
and will stay with them as long as 
Columbia deems necessary. Both are 
heading for Hollywood, where they 
will continue their roles of "good- 
will ambassadors" for the pictures. 
Kaplan will take the long way around, 
stopping off in key cities to meet 
with the press and other opinion- 
makers on "Once More," which has 
completed shooting, while Yeager 
will jet out, since the Goetz picture 
is still in production. 

Since Columbia was not content 
with the standard custom of "second- 
rate representation by stringers," Fer- 
guson said, it was decided that a "top- 
notch, number one quality man," well 
versed in American pubhcity techni- 
ques, might fill the bill. And since 
Kaplan and Yeager have proved so 
satisfactory in their assignments, other 
American unit men have been as- 
signed to such Columbia productions 
as "Suddenly, Last Summer," "Our 

from page 1 ) 

Man in Havana" and "Gulliver's 

Both Kaplan and Yeager yesterday 
were most happy over the extraordi- 
nary press coverage they had received 
for their pictures. "Money spent by 
a production company is quite an 
event in any place you go," Yeager 
said, pointing out that he was con- 
stantly "inundated" by press people 
interested in seeing how an American 
picture is made. Kaplan had journal- 
ists visiting the "Once More" set 
in Paris from Sweden, Norway, Italy, 
Spain, Switzerland and even Israel. 

Ferguson said that the big plus 
value in using American publicists 
abroad is that they work through New 
York and Hollywood, so that at any 
given time it is possible to take stock 
of what has been done and what is 
still needed. In the case of "stringers," 
it would often turn out that a for- 
eign-made production would go into 
release aided only by the most 
haphazard publicity build-up. 

Columbia's new international look 
when it comes to publicity is part of 
its new expansion policy, Ferguson 
said. "True, we're economizing where 
necessary, but not on manpower." 

Warner Net Yates Resigns 

( Continued from page 1 ) 
a special provision of $2,500,000 for 
estimated loss on advances to inde- 
pendent producers. 

The net profit for the nine months 
ending May 30, 1959 is equivalent 
to $8.67 per share, of which $4.10 
per share represents profit on the 
sale of the company's ranch, on the 
1,585,196 shares of common stock 
outstanding at that date after de- 
ducting 897,051 held in treasury. 

Film rentals including television, 
sales, etc. amounted to $62,084,000, 
dividends from foreign subsidiaries 
not consolidated were $1,126,000 and 
profit on sales of capital assets other 
than the company's ranch was $797,- 
000 for the nine months ending May 
30, 1959 as compared with $48,038,- 
000, $1,204,000 and $833,000 re- 
spectively for the nine months ending 
May 31, 1958. 

In May 1959, the outstanding bank 
loan of $2,000,000 under the three 
year bank credit agreement dated 
August 15, 1956 was repaid. The 
agreement was terminated in June 

Net current assets at May 30, 1959 
were $42,496,000 (including $21,- 
451,000 cash and U. S. Government 
securities) and debt maturing after 
one year was $4,715,000, compared 
with $33,043,000 (including $10,972,- 
000 cash) and $4,879,000 respective- 
ly at February 28, 1959. 

Theatre Now Warehouse 

COSHOCTON, O., July 29.-The 
Sixth Street Theatre, sold last spring 
by Stanley Warner to the Coshocton 
Tribune, is being remodeled for use as 
a warehouse for newsprint. 

( Continued from page 1 ) 
lie for about $4,000,000, was elected 
chairman of the board, replacing 

Carter also announced the election 
to the Republic Pictures board of 
directors of Sidney M. Davis, a pro- 
minent New York City attorney, and 
Patrick J. Frawley, Jr., industrialist 
and president of Eversharp, Inc. They 
replace Theodore Black and Albert 
Lind, who resigned from the board 

In assuming the board chairman- 
ship yesterday. Carter expressed his 
confidence in the future of the com- 

Universal Pacts 

( Continued from page 1 ) 
ture deal and the conclusion of an 
arrangement with Melville Produc- 
tions under which that organization, 
in which Gregory Peck and Sy Bart- 
lett are associated, will make two 
features for Universal release after 
Peck completes his current assign- 
ment at 20th Century-Fox, "Beloved 

Hudson's new contract provides for 
an additional 10 pictures in which 
he will star for U-I, at an understood 
rate of two a year for the next five 

Huston, in addition to his present 
assignment on "The Man Who Would 
Be King," will produce and direct 
"Freud," the life story of Sigmund 

Melville Productions, signed for 
two features, will move its head- 
quarters to U-I from the Goldwyn 
Studios, where they have been for the 
past two years. 

Drop Plan to Roadshcij' 
'Sign of the Gladiator'} 

From THE DAILY Bureau 

HOLLYWOOD, July 29. - Ti, 
roadshow policy originally planned 
American International's "Sign of 
Gladiator," imported color 
starring Anita Ekberg, has h 
switched to one of saturation bookii; 
in response to exhibitor requests 
is announced by James H. Nichol 
and Samuel Z. Arkoff. The film > 
be released nationally Labor E 

The policy switch in exhibition 1 
lowed a national survey by gene 
sales manager Leon P. Blender 
which exhibitor sentiment on ro 
shows overrode the compar 
planned advanced admission enga 

Saturation bookings, the AIP sur\: 
revealed, provide greater benefits 
all theatres in a skein by permitti 
increased advertising budgets a| 
greater point-of-sale impact. 

Nicholson and Arkoff have detai 
Blender to set up saturations 
"Sign of the Gladiator" in key are 


I.E. of New England 

( Continued from page 1 ) 
to attend, whether or not they 
members of the organization. 

The convention co-chairmen, E 
ward S. Redstone and Malcolm 
Green, have planned two days of wc 
and relaxation. The first day will 
given over to registration, golf, oce 
swimming, sightseeing, etc., with 
formal get-togethers for business d 
cussions. That evening, with the Coc 
Cola Company as host, an o 
fashioned clam bake with all the 
ings will be held, such as clain cho 
der, steamed and fried clams, aU t 
lobster one can eat, corn on the ci 
watermelon and beer. For the nf 
lobster lovers, Southern fried chick 
will be served. 



Bollinger to Speak 

The formal business meetings w 
get under way the next day wi 
national figures as speakers. Irvi 
Dollinger, chairman of Allied's N 
tional EDG committee and an Alli( 
representative in ACE, will give 
up-to-the-minute report on ACE 
tivities. A highlight of the two-dc 
convention will be the appearance 
Boston's Joseph "Hercules" Levin' 
who will address the group on Thur 
day afternoon. The climax is the ba 
quet on Thursday evening with pop 
lar George Roberts as toastmaste 
This year, the wives of exhibitors ai 
given special invitations, as many a' 
tivities are planned for them. 

With Edward W. Lider as gener 
chairman, and Carl Goldman as ci 
ordinator, the convention committee 
hard at work. 


Julius Mintz Dies 

MALDEN, Mass., July 29.-Funeri 
services have been held at the GoL 
man Funeral Home here for Juliij 
Mintz, for the past 15 years proje^ 
tionist at the M-G-M screening roon 
Boston, who died at Beth Israel Ho: 
pital there. He is survived by t\v 
sons and a daughter. 

lursday, July 30, 1959 

Motion Picture Daily 


olumbia Buys Court Lifts Blue Law 

Ban Vs. SX. Theatre 

{Continued from page 1) 
;necl to bring every aspect of the 
Itertainment industry under one cor- 
rate roof." 

Negotiations for the transfer were 
!rried out by Weston C. Pullen, Jr., 
be-president in charge of broadcast- 
y operations for Time, and Norman 
mvau, general manager of station 
lerations for Columbia. Time ac- 
lired the stations in June, 1953. 
illen declared that the sale did not 
idicate a diminishing interest by 
ime in the broadcasting field. He 
inted out that his company still 
J/ns radio and television properties 

Denver, Grand Rapids, Indianapo- 

and Minneapolis. 

Alert for Additional Moves 

[Schneider, in his statement, said, 
Columbia intends to be on the alert 
r any more in the direction of a-ddi- 
inal diversification steps which can 
rther enhance the overall operations 
Columbia." He emphasized the 
mpany's ownership of Screen Gems, 
oducers and distributors of televi- 
)n programs, of Colpix Records and 
interests in music publishing and 
the production of television com- 

"We have greater confidence today 
an ever before in the future of the 
'tire entertainment industry," Schnei- 
'x said. "With the income derived 
')m our moves into avenues away 
)m direct motion picture production 
feel certain that these added reve- 
"les reinvested in our film production 
leration will show us increased 

'Highest Standards of Operation' 

Columbia will maintain the highest 
imdards of operation in the Salt 
like City broadcasting stations, he 

id, adding that a subsidiary com- 

my would be formed to handle the 

wly acquired interests. 

W^all Street Journal' 

{Continued from page 1) 
pee receipts for the concern's 300 
eatres 'were behind' in the first 
larter, compared with 1958, they 
jSe in the second period this year 
lOve last year's level for a com- 
fned gain in the six-month period." 
I Harry Mandel, vice-president of 
,'CO Theatres, said: "From June to 
e present, business has been better 
|ian last year." 

Said Eugene Picker, president of 
)ew's Theatres: "We're getting bet- 
r pictures today than we've, had in 
.long time." 

Indefinite Regarding Future 

'Nobody knows," the article con- 
lues, "if the improved movie busi- 
ss will carry through the rest of 
e year. 

"The current steel strike, if pro- 
iged, is bound to have an adverse 
ect ©n the box office. But right now 
my theatre men say the steel shut- 
iwn has done nothing to cut into 
eir receipts." 

The article also quotes recent Sind- 
iger & Co. reports on attendance 

Special to THE DAILY 

DARLINGTON, S. C.,^ July 29.- 
Climaxing a locally controversial issue 
involving the Darlington Theatre, of 
which Boyd Bailey is manager. Cir- 
cuit Court Judge J. W. Lewis has 
lifted the temporary restraining order 
against Sunday movies here. 

Bailey lost no time in announcing 
publicly that his theatre would be 
open for business the third Sunday 
in succession. 

Seeking the injunction against the 
theatre here were Mayor T. W. 
Buchanan and members of the city 
council, who flatly refused a request 
from Bailey three weeks ago for per- 
mission to operate Sunday movies. De- 
spite tlie refusal, the Darlington The- 
atre opened for business the first Sun- 
day thereafter in the face of the in- 

In lifting his temporary restraining 
order. Judge Lewis commented: "Af- 
ter full consideration of records and 
arguments, I find that the showing 
made for the injunction relief is insuf- 
ficient to warrant the intervention of 
a court of equity to enforce a criminal 
status at this time. It is therefore 
ordered that the restraining order is- 
sued be dissolved. 

AIP To Move Into New 
Coast Quarters Aug. 5 

From THE DAILY Bureau 

HOLLYWOOD, July 29.-Ameri- 
can International Pictures will move 
Aug. 5 to its new general office build- 
ing on the Amco Studios lot at La 
Brea and Sunset Blvd., from its pres- 
ent leased offices at 8255 Sunset 
Blvd., James H. Nicholson and Sam- 
uel Z. Arkoff announced. 

New AIP offices will house all de- 
partments of production-distribution 
and administration, as well as Ameri- 
can International Records. 

All future domestically produced 
AIP features will be shot at Amco 
instead of other lots, as heretofore. In 
addition to using Amco for its own 
production, AIP will also continue to 
rent space and production facilities to 
other theatrical and commercial film 

TOA Adds New Members 
In La. and South Car. 

Theatres in Louisiana and South 
Carolina have enrolled in the Theatre 
Owners of America, TOA's New York 
headquarters disclosed this week. 

Mrs. W. R. Page and John Luster, 
owners of the Page Amusement Com- 
pany of Natchitoches, La., enrolled 
their Vernon Theatre and Pines Drive- 
in in Leesville, La., and their Sabine 
Theatre in Many, La. 

G. Frank Lundy of Denmark, S. C, 
joined with his Dane Theatre. 

*Bom' to Bow at Alhee 

"Born to Be Loved," a Hugo Haas 
Production released by Universal-In- 
ternational, will have its local pre- 
miere at the RKO Albee Theatre on 
Aug. 5. 


On Monday, 
August 10 

will show 
exhibitors the 
greatness of 




Vem Miles 


TRADE SCREENING AT THESE THEATRES (Invite your wife, shell love it.) 

ALBANY -Delaware 2:00 PM 
ATLANTA -Rhodes 10:30 AM 
BOSTON -Allston, Capitol 2:15 PM 
BUFFALO -Cinema 8:00 PM 
CHARLOTTE -Dilworth 10:00 AM 
CHICAGO -Century 10:15 AM 
CINCINNATI -Esquire 2:00 PM 
CLEVELAND-Colony 2:15 PM 
DALLAS -Palace 9:00 AM 
DENVER- Bluebird 1:30 PM 
DES MOINES- Hiland 2:00 PM 
DETROIT -Madison 10:00 AM 
INDIANAPOLIS-Arlington 8:45 PM 
JACKSONVILLE- Florida 10:00 AM 
KANSAS CITY- Mission, Kans. 
Dickinson 7:30 PM 
LOS ANGELES -Fox Boulevard 
1:30 PM 

MEMPHIS-Warner 10:00 AM 
MILWAUKEE -Alhambra 10:00 AM 
MINNEAPOLIS -Robbinsdale, 
Terrace 2:00 PM 

NEW HAVEN -Rodger Sherman 10:00 AM 
NEW ORLEANS -Famous 8:15 PM 
NEW YORK-R.K.O. 58th St. 10:30 AM 
OKLAHOMA -Midwest 10:00 AM 
OMAHA- Center 1:30 PM 
PITTSBURGH -Manor 10:45 AM 
PORTLAND -21st Avenue 2:00 PM 
SALT LAKE -Centre 10:00 AM 
SAN FRANCISCO -Alhambra 1:30 PM 
SEATTLE- Blue Mouse 9:30 AM 
ST. LOUIS -St. Louis 10:00 AM 
WASHINGTON -Ambassador 10:00 AM 



Screenplay by 


Directed by 



' Motion Picture Daily 

Television T^4^y 

UA's TV Plans 

( Continued from page 1 ) 
Beach," "The Unforgiven," "The 
Fugitive Kind," "The Gallant Hours," 
"The Alamo," "The Wonderful 
Country" and "The Summer of the 
17th Doll" among others. 

"We are most pleased with the 
results of these TV news clips as a 
means of reaching a greater portion 
of the movie-going public," Lewis 
said. He cited the effectiveness of 
the news clip technique in the cases 
of "The Horse Soldiers," "Pork Chop 
Hill" and "Some Like It Hot," when 
the clips received 514 exposures on 
television news programs in over 300 
markets. "We intend to develop and 
refine this compatible promotion tool 
for maximum results," Lewis pointed 

Canada Dry, ABC Sign 
For Disney Half-Hours 

Canada Dry Corp. will sponsor al- 
ternate half-hours of "Walt Disney 
Presents" on ABC Television during 
the 1959-60 season, starting Friday, 
Oct. 2. It will be Canada Dry's fifth 
season as sponsor of the program on 
television. The agency in charge is 
J. M. Mathes, Inc. 

In commenting on Canada Dry's 
sponsorship of the program, William 
P. Mullen, ABC vice-president in 
charge of network sales, reminded 
that the soft drink company was the 
first producer of that type of product 
to use network television, beginning 
with its sponsorship of "Super Cir- 
cus" in 1948. 

S chary Consultant for 
World of Entertainment 

Dore Schary has been signed as 
creative consultant for the Hubbell 
Robinson production of "The Won- 
derful World of Entertainment" 
which will be produced by Jess Op- 
penheimer. This program, described 
as "an excursion in depth into every 
phase of American Entertainment" 
will be telecast over NBC, Tuesday, 
October 6 and will be the first of a 
series of 39 weekly programs pro- 
duced by the newly-formed Hubbell 
Robinson Productions to be sponsored 
by the Ford Motor Company. 

Bader Back from Trip 

Dave Bader, vice-president of At- 
lantic Television, just back from Eng- 
land and the Continent, yesterday dis- 
closed that while abroad he negotiat- 
ed for seven features and two series 
of half-hour properties which will be 
delivered before the year's end. Addi- 
tionally, he said, he has options on 
10 other features made abroad. 

SAG's Residual Payment 
Collections at New High 

From THE DAILY Bureau 

HOLLYWOOD, July 29. - Resi- 
dual payments on television entertain- 
ment programs collected by .the 
Screen Actors Guild and distributed 
to Guild members in June reached an 
all-time high of nearly half a million 
dollars, it was announced by John L. 

Dales, national executive secretary. 
Actual amount was $499,211.25. 

This sum, added to previous resi- 
dual collections, brings the total 
amount collected by the Guild from 
December, 1953, to $10,260,252.97. 

These figures do not include pay- 
ments for re-runs of television com- 
mercials, which are paid directly to 
members, nor payments collected by 
the Guild for post-1948 theatrical 
pictures released to television. 

Thursday, July 30, 11 

ABC Station Men Hea 
Treyz and Goldenson 

ABC Television, now complel 
the best season in the network's 
tory, looks forward to the 1959-1 ) 
period, seeing "a marvelous opij. 
tunity to move ahead to a firm N( 'l 
position" among the three leac: ; 
video webs, Oliver Treyz, ABC- ' 
president, yesterday told station ni. 
agers and promotion men who { • 
ticipated in the opening session c i 
two-day meeting at the Park Sher i i 
Hotel here. 

"But 1959-60 will be a crit I 
year for us," Treyz said, "while ■ 
trend is ABC Television's way . i 
we have the most improved schedl 
of all three networks, we also h 
more changes in our programn!;; 
than the other two networks— 64 |r 
cent of our nighttime scheduk ; 
new programming. This means 
have a big promotion job ahead [ 
us, to make sure the public is m, 
aware of our new shows." 

Goldenson Aims 'For No. 1 Positii 

Leonard Goldenson, president f 
American Broadcasting - Paramo 
Theatres, speaking at the mom 
session, predicted that ABC-TV I 
fall will have more candidates 
the Top-Ten ranking than ever 
fore in its history, and he add 
"We are thinking long range, 'j 
aim to put ABC Television in the I 
1 position, and we think we can 
it in 1959-60 with your help." 

Taft Broadcasting Co'; 
Net for Quarter Is Up 

Taft Broadcasting Co. yesterday i 
ported that net income for its f 
fiscal quarter ended June 30 amoun 
to $395,324, an increase of 32 ] 
cent and equal to 27 cents per shn 
compared with $299,637, or 21 ce 
per share, for the like period in 19 

Net sales increased 16 per C( 
to $2,510,556 in comparison w, 
$2,164,255 in the first quarter 1 
year. Net income for both periods 
pro forma to give effect to the mi' 
ger on July 1, 1959 between the co 
pany and Radio Cincinnati, Inc. d 
its subsidiaries. 

Taft Broadcasting operates rai 
and television stations in Cinciml 
and Columbus, Ohio, Birmingha 
Ala., Lexington, Ky. and Knoxvil 

Moger Named UA-TV 
Account Executive i 

Art Moger will join United Art^ 
Television August 3 as account exec 
tive for New England, it was i 
nounced yesterday by Bruce Eells, ( 
ecutive vice-president. Moger will { 
port to Phil Williams, Eastern di' 
sion manager, and will headquarter! 
Boston. I 

Previously associated with Warr 
Bros., where he served for 15 yei 
as Eastern divisional director in saj 
promotion, advertising and publici; 
Moger is a former newspaper edil 
and author of the book, "You'll D 
Laughing." • 



THIRTEEN unlucky? Not for Groucho. Just back in Hollywood from 
a summer-theatre tour with "Time For Elizabeth," the NBComedian 
is preparing to start his "You bet Your Life" series for the thirteenth 
consecutive year with the Sept. 24 telecast. His book, "Groucho & Me" 
is slated for release about same time. . . . Hubbell Robinson Productions' 
series of 39 Tues. nite specials, four of which will star In grid Bergman, 
Art Linkletter, Dean Martin respectively, will be telecast this season over 
NBC, all of them sponsored by Ford Motor Co. J. Walter Thompson is 
Agency. . . . Succeeding George Vogel as managing director of Spot- 
light Productions next week is Mervyn Framer, associate producer of 
"Strike It Rich" and the current CBSmash Tvehicle, "The Big Payoff." 
Prior to coming to Gotham, Merv was associated with Warner Bros, in 
Pittsburgh. . . . Harry Martin, who, as "Happy Hare" is earning quite 
a rep as deejay and morning KCBQuipster out San Diego way is a 
natural for a coast-to-coast build-up. We've heard him several times on 
a recent trip and we think the lad is a rare combination of Garroway, 
Godfrey and Garry Moore. . . . With the acquisition of 40 features in 
addition to his cartoons and novelties, Reub Kaufman's Jayark TV Co. is 
definitely on a growth kick. Reub may soon add several important for- 
eign flickers to his library for American syndication. 

^ ^ 

Lester Mack has signed Len Wayland for a featured role in "The 
Fair Sex" which will get a Lambs Club "tryout" in October with a good 
chance for a run on the Main Stem. . . . S. Philadelphia, home of Frankie 
Avalon and Fabian, is likewise the birthplace of still another young 
warbler, Charlie Gracie, whose platter of "Butterfly" last year earned 
him a Golden Record Award. Gracie's newest effort on Coral, "Angel 
Of Love" looks like it too can take wing. . . . Very clever piece of pro- 
motion: Sesac's "You Never Heard It So Good" cardboard "Adventures In 
Sound," a new addition to that firm's regular service to Music Users. 
The promotion piece also carries an especially-produced LP microgroove 
recording which can be easily detached and played. . . . Frank Love- 
joy's "Meet McGraw," which is ABCurrently seen Sundays, will be syn- 
dicated by ABC Films in October, it was announced by Prexy Henry 
G. Plitt. . . . Theme song for "21 Beacon St." should be Moe Jaffe's 
"Collegiate." Every member of the program's cast and the production 
staff are proud possessors of academic degrees. Star Dennis Morgan 
holds an honorary doctor's degree from his alma mater Wisconsin's 
Carroll College; Joanna Barnes is a Phi Beta Kappa from Smith College; 
Brian Kelly has a law degree from U. of Mich.; James Maloney has a 
Master of Fine Arts sheepskin from William & Mary College; Director 
Maury Geraghty is a Princeton man. Script Editor Leonard Heideman 
is from Yale and producer Al Simon is an alumnus of Columbia and 
N.Y.U. . . . Handsome Jack Russell, whose thrilling trilling has earned 
him a repeat guestint on "Music For a Summer Evening," will sing for 
the fourth time on the "Rodgers & Hammerstein" Musicale Saturday at 
Lewisohn Stadium. Jack returned recently from Vancouver, B.C., where 
he starred in "The Chocolate Soldier" which gave a "Command Per- 
formance" for Queen Elizabeth, July 15. 



>L. 86, NO. 22 

NEW YORK, U.S.A., FRmAY, JULY 31, 1959 



Claim New Reeves Installation Gives ^4.6 Million Deal 

)emonstrate TV Tape Editing Flexibility of Film AB-PT Closes 

Jew 70- 35mm 



entury Unit Allows for 
foreseeable Expansion*" 

A new procedure and new equipment for recording television programs TTi-kf* Pt* f^"f |^"|''|*f*r| 

on tape which permits electronic editing or mixing of taped scenes and sounds -l \JL ± L XI^LXIyL 1. \J\M. 

was described yesterday at the Reeves Sound Studios by engineers for Reeves 
- and the Radio Corporation of Amer- 

A demonstration of the Century 70/ 
ifflm projector was held in the New 
rk showroom of the Century Projec- 
• Corporation yesterday afternoon 
■ the motion picture industry trade 
,^ss. It is the only 70 /35mm projec- 
of American design and manufac- 

jDesignated the Century Model JJ 
/35mm, the projector has the pro- 
tor mechanism, optical and mag- 
tic soimd reproducers, and upper 
d lo^\'er magazines in separate units, 
^lich allows expansion of existing 
ajection and sound equipment 
■rough modernization in progressive 

"Century has taken a long look for- 
ird to analyze possible future re- 
irements for projection equip- 
;nt," said L. W. Davee, president 
{Continued on page 2) 

farner, Kalmenson to 
mdon for Meetings 

Jack L. \^'arner, president of War- 
r Bros., will leave here today for 
findon for a series of meetings with 
iecutives of Associated British Pic- 
res Corp., in which Warner Bros, is 
r, substantial stockholder. He will be 
ne for se\'eral weeks and will also 
{Continued on page 4) 

piegef, lean to Make 
wwrence' for Col. 

Sam Spiegel and David Lean, who 
jduced the Academy Award win- 
-ig motion picture, "The Bridge on 
River Kwai," will join again to 
' 3duce two major pictures for re- 
ise through Columbia, 
rhe first of the new venture will be 
( Continued on page 4 ) 


U.A. Officials Open 
'Sheba' Talks in London 


LONDON, July 30. - William J. 
Heineman and Roger Lewis, United 
Artists \dce-presidents; Morton Na- 
thanson, U. A. global publicity head, 
and Seymour Poe, producers repre- 
sentative, arrived here today for con- 
ferences and planning with King 
Vidor, producer, of sales policy and 
ad^'e^tising-publicity campaigns for 
"Solomon and Sheba." 

The five attended a luncheon at the 
Dorchester today for press representa- 
tives and film critics, at which Mont- 
ague Morton presided. 

Vidor is still engaged in editing 
the picture, which is being processed 
in its entirety in Technicolor here. 
He hopes to complete the task by 
{Continued on page 2) 

Complete Merger Plan 
For SDGA and RTDG 

From THE DAILY Bureau 

HOLLYWOOD, July 30.-Plans for 
the merger of the Screen Directors 
Guild of America and Radio Televi- 
sion Directors Guild have been com- 
pleted here and w'ill be submitted to 
{Continued on page 2) 

The procedure, involving eight 
new RCA video tape recorders and a 
highly intricate control and switching 
center using the latest in transis- 
torized equipment, will permit mix- 
ing information on television tape 
with much the same flexibility as on 
motion picture film, the representa- 
tives of the two companies said. 

In the installation pre-recorded 
tapes will be used bearing picture in- 
formation from any number of cam- 
eras, along with the associated sound 
tracks. By employing several tape re- 
cording and playback machines, with 
matching monitors, the system will 
enable the producer and director to 
see different views simultaneously and 
{Continued on page 5) 

Kirscli Is Reelected 
ill. Allied President 

Special to THE DAILY 

CHICAGO, July 30. - Jack Kirsch 
was reelected president of Allied 
Theatres of Illinois for a three-year 
term at the organization's 29th an- 
nual meeting held here yesterday. 

Elected for a one-year term were 
Sam C. Meyers, vice-president, and 
Benjamin Banowitz, secretary-treas- 

Directors elected were: B. Charu- 
( Continued on page 4 ) 

Cartoon Market Better; Terrytoons 
Ups Releases for Anniversary Year 


Terrytoons will release 24 color cartoons to theatres in 1960, as opposed to 
20 this year, Bill Weiss, vice-president and general manager of the CBS 
Television Film Sales subsidiary, told a contingent of trade reporters \asiting 
the company's studios in New Rochel- 

le yesterday. Most of the 24 cartoons, 
which will be released through 20th 
Century-Fox, will be new releases, it 
was reported, with only a limited 
number of reissues added. 

^^'eiss said that the current market 
for cartoons is "very good." Whereas 
most cartoons revenue used to come 
from so-called "marginal" theatres, 
more and more bookings are coming 
from first-run theatres. This trend, 

Weiss said, can be attributed in part 
to the fact that the long running- 
times of many features today pre- 
clude any sort of supporting fare ex- 
cept cartoons or other short subjects. 
The average Terrytoon gets about 
15,000 bookings in the U.S. and 
Canada and more than double that 
world-wide, he reported. 

Come October, Terrytoons will 
{Continued on page 4) 

Held By Noble 

Pays $19.25 a Share; Bid 
Same for Shares on Market 

American Broadcasting - Paramount 
Theatres yesterday purchased on the 
New York Stock Exchange 225,028 
shares of its 5% preferred stock held 
by the Estate of Edward J. Noble and 
15,740 shares of its 5% preferred 
stock held by the Edward John Noble 
Foundation, at a price of $19.25 per 

The purchase aggregated $4,634,- 

The company also said it will main- 
tain a bid on the New York Stock 
Exchange until September 30 to pur- 
chase, at the same price of $19.25 per 
share, all or any of the remaining 
78,531 shares of its 5% preferred 
stock which may be offered during 
such period. 

This could entail an additional out- 
lay of $1,511,722, or a total of $6,- 
{Continued on page 5) 

Kestenherg Heads Group 
Buying 5 RKO Houses 

Milton Kestenberg heads the real 
estate investing group which is pur- 
chasing five of RKO Theatres' top 
New York neighborhood houses 
which will be leased back to an RKO 
Theatres subsidiary for operation. 
There was indicated a net gain of 
$2,500,000" for the seller. 

The circuit confirmed yesterday 
that the deal had been consummated. 
The theatres are the Albee, Flushing, 
.{Continued on. page 4) 

Glen Alden Nets $6.2 
Millionsi No U.SMx i 

Consolidated earnings of Glen Ald- 
en Corp.,^K0 Theatres' parent com- 
pany, among others, amounted to 
$8,321,709 for the six months ended 
June 30, before depreciation, deple- 
tion and amortization of $2,140,240, 
the company announced yesterda)'. 
Because of previous losses, no Federal 
{Continued on page 2) 

Motion Picture Daily 

Friday, July 31, i; 



JAMES E. PERKINS, president of 
Paramount International, will 
leave New York today for Hollywood. 

Victor Carter, Republic presi- 
dent, will return to the Coast over the 
weekend, and is expected back here 
about Aug. 10. 


H.\L Wallis will leave New York 
aboard the "United States" today for 


Matthew Schroeder, Paramount 
sales department statistical executive, 
is recuperating in Greenwich (Conn.) 
Hospital following surgery. 


Dr. Herbert T. Kalmus, Techni- 
color president and general manager, 
and Mrs. Kalmus have left Holly- 
wood for a short vacation at Cape 
Cod before leaving for London and 


Arline Herrmann, secretary to 
Russell V. Downing, Radio City 
Music Hall president, will sail from 
here on the "Constitution" tomorrow 
for a holiday in Europe. 


Martin Rackin, producer, will ar- 
rive here at the weekend from the 


H. J. Yates is scheduled to return 
to the Coast from here today. 

John G. Moore, Paramount East- 
ern division manager, was in New 
York yesterday from Philadelphia. 

Joyce Calderone, secretary to 
Edmund C. DeBerry, Paramount 
home office sales executive, has an- 
nounced her engagement to Paul V. 

Serge Semenenko, first vice-presi- 
dent of the First National Bank of 
Boston, will sail from here for Europe 
today aboard the "United States." 

Philip Gerard, Universal's Eastern 
publicity manager, is in Washington 
today with Robert Arthur, producer. 

Confer on 'Sheba ' in London 



RNktMltr Ctnttr • CI MCOO 


In FRED ZINNEMANN'S Production of 



( Continued 

Tuesday, but the New York visitors 
will view the picture tomorrow in its 
present state. 

At today's luncheon Vidor said, "I 
consider 'Solomon and Sheba' to be 
my best effort and the fulfillment of 
one of the most important motives 
I have felt as a film-maker. It was 
not an easy film to make in view of 
the problems, some inevitable in a 
film of this magnitude, others tragic 
and inescapable. 

"We made it as a testament of our 
faith in a thriving, burgeoning film 

from page 1 ) 
industry. The formula I used was to 
give force and meaning to the most 
arrant adjectives which are casually 
thrown around in the course of film- 
making, such as 'majestic,' and 'epic' 
Throughout the production we felt 
excitement, dignity and majesty. They 
never left us. They've been my stand- 
ards throughout my career. I honest- 
ly feel I've been faithful to them in 
this picture." 

The world premiere has been set 
for Oct. 27 at the Astoria Theatre 

Glen Alden Net 

(Continued from page 1) 
income taxes apply to Glen Alden's 

Included in the profits is a net gain 
of $2,500,285 on sale of properties, 
not identified but believed to include 
the five New York neighborhood 
theatres sold yesterday to a real estate 
investing group headed by Milton 
Kestenberg, with a 20-year lease 
back agreement. 

The Glen Alden report said the 
major part of the transaction was 
under contract dated May 18, 1959, 
and consummated July 30. 

Glen Alden and List Industries 
were merged on April 21 last. The 
six months earnings include List In- 
dustries operations since Jan. 1, 1959. 

The net earnings per share are 
$1.11 based on 5,566,034 shares out- 

Complete Merger Plan 

( Continued from page 1 ) 
memberships of both guilds for their 
approval. The boards of directors of 
both organizations have already con- 
sented to the proposed amalgamation. 

The tentative name for the new 
guild is Directors Guild of America, 
with Frank Capra, president of 
SDGA, slated to head the merged 
group, and Mike Kane, national presi- 
dent of RTDG, taking the position of 
executive vice-president. 

The new organization would in- 
clude 1,155 members of the SDGA 
and 889 of the RTDG. 

New Projector Shown 

( Continued from page 1 ) 
of the company and its director of en- 
gineering, who is responsible for the 
design. "We believe that the Model 
JJ is the answer to equipment prepared 
for almost any foreseeable expansion 
for the present 70mm and 35mm film 
dimensions, as well as other possible 

The mechanism incorporates the 
double rear shutter system regularly 
used in Century equipment, and de- 
sign anticipates use of optical systems 
having light speeds as high as f/1.5. 
Design also provides for complete 
interchangeability with all existing 
standard projection and sound sys- 
tems. The magnetic and optical sound 
reproducers employ hydraulic flutter 
suppression. An Ampex magnetic head 
incorporates separate 70mm and 
35mm clusters. 

Century 70 /35mm projectors are 
operating in the St. Louis Park Thea- 
tre, Minneapohs suburban house, and 
are installed in the stadium theatre, 
Los Angeles, for demonstration. 

20tli-Fox to Start 
5 Films in August 

Twentieth Century-Fox will place 
five attractions before the cameras 
during August, continuing the coiii- 
pany's accelerated production output 
for 1959, it was announced yesterday. 

The five productions are: Jack 
Cummings' "Can-Can," to be filmed 
in Todd- AO; Jerry Wald's ''The Story 
on Page One; Sydney Boehm's "Seven 
Thieves"; Maury Dexter and Hubert 
Cornfield's "The Voice"; and "The 

SCTOA Asks Revision 
Of L.A. Tax Ordinance 

From THE DAILY Bureau 

LOS ANGELES, July 30.-A com- 
plaint registered with the City Coun- 
cil by the Southern California Thea- 
tre Owners Association, charges that 
recent changes in the business license 
tax discriminates against theatre own- 
ers, and also seeks revision of the 
tax ordinance to classify theatre own- 
ers in the retail business category. 

'Hot' $315,825 in L.A, 

United Artists' "Some Like It Hot" 
has racked up a total gross of $315,- 
825 over the past two weeks in 18 
playdate situations in the Los Angeles 
area, it has been announced by James 
R. Velde, UA vice-president in 
charge of domestic sales. Velde added 
that in a majority of these situations 
the Mirisch Co. 'film has been held 
over for three or four weeks. 

Set 'Ben-Hur' Openinj| 
In 3 Canadian Cities 

John Fitzgibbons, head of t! 
Famous Players Canadian circuit, I 
contracted with Metro-Goldwyn-M;! 
er for exclusive premiere engagemt 
of "Ben-Hur" in Toronto, Mont 
and Vancouver, it was announced - 1 

The film spectacle will open in : 
of the chain's theatres in each of | 
three cities between Christmas ;i 
Feb. 1, with a guaranteed run ot 
least a year in each situation. 

Willard O'Neill Dies 

TORONTO, July 30.-Funeral st 
ices were held here this week at 
Monica's R. C. Church for Will 
J. O'Neill, secretary-treasurer of ?t 
mount Film Service, Ltd., of Cans 
who died at his home at the age of 
He is survived by three children. I 
had been with the Paramount orgs 
zation since 1920. 

London Likes 'Mouse' 

The second week's gross of Hij 
road Productions' "The Mouse T 
Roared," now showing at the Od<i 
Marble Arch in London, showed! 
20 per cent increase over the take 
the first week, it has been repor; 
here to Columbia Pictures, distrili 
tor. The film will go into national 
lease in England on Monday. 

Loew's Shows JJA Dm 

Two United Artists releases, Mj| 
ville Productions' "Pork Chop Hi 
and the Max J. Rosenberg-Milton S 
botsky "The Last Mile," will op 
today as a double-feature program 
the Loew's Theatres circuit throug 
out the greater New York area. 

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destination: LONDON! 

reservations through your Travel Agent ( 


Flights from New York, Boston, Chicagii 
Detroit, San Francisco, Montreal. Offices als 
in Atlanta, Dallas, Los Angeles, Miami, Phi 
adelphia, Pittsburgh, Washington, Vancouve 
Winnipeg, Toronto. 

class matter Sept. 21, 1938. at the Post Office at New Yo'rk, N. Y.; unde^Ve^ct ^o? ka«h srTs;^.' SubscH^^^^^ 

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0[S 10% 

Brighter pictures cost less with new 

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Motion Picture Daily 

Friday, July 31, 


Charles Kurtzman, who is being 
transferred by Loew's Theatres from 
Boston to New York, where he will 
occupy a national administrative post, 
will be guest of honor at a farewell 
dirmer to be held at the Sheraton 
Plaza Hotel, Boston, on Sept. 12. 
George Schwartz, who heads many 
charitable functions in the Hub, will 
be chairman of the affair, which will 
be attended by city and state officials, 
including Gov. Foster Furcolo. 


Ken Croft, assistant manager of 
Shea's Buffalo Theatre, Buffalo, has 
been named manager of Loew's Thea- 
tre, Indianapolis, succeeding Sam 


Helen Huber, for almost 35 years 
a member of the staff of the Para- 
mount exchange in Buffalo, has re- 
tired and is planning an extensive 
tour of Europe. 

25 in Work at Studios; 
Col. Has 8 Shooting 

From THE DAILY Bureau 

HOLLWOOD, July 30.-With five 
new pictures started this week, and 
five completed, the total number of 
productions shooting remains at 25. 
Columbia Pictures' program of its 
various independent producing com- 
panies, tops the list of activity with 
eight films before the cameras. Jerry 
Wald's Company of Artists has three 
pictures in production at 20th Cen- 

Pictures started were: "PoUyanna" 
( W alt Disney Technicolor production 
for Buena Vista release). "Jovanka 
and the Others" (Dino De Laurentiis 
Production for Paramount release). 
"Hound Dog Man" (Company of Art- 
ists Production), and "Sink the Bis- 
mark," the latter two for 20th Cen- 
tury-Fox. "-30-" (a Mark VII, Ltd., 
production to be released by Warner 

Completed were: "The Wreck of 
the Mary Deare" and "Never So Few" 
( Metro-Goldwyn-Mayer). "A Dog of 
Flanders" (a Radnitz Production for 
20th Century-Fox release). "Okla- 
homa Territory" (Premium Pictures 
for United Artists release), and "Pri- 
vate Property" (Kana Production, no 
release set as yet). 

Hold Up SOS Supply 
Offices, Rob Personnel 

Three bandits carrying pistols and 
a sawed-off shotgun entered the West 
52nd Street offices of S.O.S. Cinema 
Supply Corp. this week and forced 
several employees as well as officers 
of the firm to hand over their jewelry 
and cash. The vandals then rifled the 
safe and strongboxes, strewing papers 
about and damaging office machinery. 

The men forced their victims to lie 
on the floor, ripped out telephone 
wires and fled in a car driven by a 

Cartoon Market Improved clarifies So. Carolim 

( Continued 

celebrate its 30th anniversary, Weiss 
proudly announced. In that time, the 
company has never had a shutdown, 
but has undergone some radical 
changes. Today its business is split- 
up into about three equal portions- 
theatrical production, television pro- 
gramming, and TV commercials. 

The theatrical Terrytoons are cur- 
rently undergoing a "change in 
image," Weiss said. A "refinement of 
animation" has brought more stylized 
presentations, very different from the 
early "Farmer Alfalfa" cartoons turned 
out by the company. These refined 
techniques have also brought about 
a great speed-up in production. While 
it once took close to a year to turn 
out a Terrytoon, one can currently be 
completed in about 90 days, Weiss 

Popular Characters to Remain 

Terrytoons will continue to pro- 
duce cartoons featuring the estab- 
lished characters of Mighty Mouse 
and Heckle & Jeckle, but wll also in- 
troduce new "personalities." The 
newest are Silly Sidney, Hector 
Heathcote and a G.I. mouse. Apart 
from these five or six Terrytoon 
"stars," however, the cartoonery is 
devoted to the creed of "stronger 

from page 1) 

story lines than anybody else," Weiss 

Terrytoons is "going very slow" in 
its thinking on production of a full- 
length cartoon, Weiss said, admitting 
that the company has been toying 
with the idea for many years. "To 
find the right project is the problem," 
he pointed out. "I think perhaps that 
it's time for a change in the subject 
matter of cartoon features. The fairy 
tale may have been around too long." 

Asked whether production costs in 
the East for cartoons were less than 
in Hollywood, Weiss answered in the 
negative. He estimated the average 
cost of a seven-minute Terrytoon at 
between $35-50,000. With this cost 
in mind, it is easy to see that Terry- 
toons is not going to take its chances 
on a full-length production until it is 
fairly confident of reaching a recep- 
tive market. 

Screened for the trade press yes- 
terday were three Terrytoons, all in 
CinemaScope and color: "Fabulous 
Firework Family," "Hashimoto-San" 
and "The Minute-and-a-Half Man." 
The second is especially engaging, 
ending with a Japanese house mouse, 
who's spoken with an Oriental accent 
throughout remarking, "That's show 

Reelect Kirsch 

Warner, Kalmenson 

( CotUinued from page 1 ) 
visit Warner offices on the Continent 
and possibly at Johannesburg, South 

Benj. Kalmenson, Warners execu- 
tive vice-president, will join the com- 
pany president in London where they 
will meet with Sir Philip Warter, 
ABPC board chairman; C. J. Latta, 
managing director; Jack Goodlatte, a 
director of ABPC, and Arthur Abeles, 
Warners Continental manager and 

( Continued from page 1 ) 
has. Jack Clark, James Gregory, Carl 
Goodman, Don Knapp, Ronald Kuhl- 
man, Verne R. Langdon, Charles R. 
Lindau, Howard Lubliner, George 
Nikolopulos, Arthur F. Sass, Arthur 
Schoenstadt, Nate Slott, Mayer Stern 
and Bruce Trinz. 

Harry Nepo was appointed ser- 

Kestenberg Group 

( Continued from page 1 ) 
Madison, Fordham and 86th Street. 
Under the 20th-year lease-back ar- 
rangement the houses will continue to 
be managed and operated by the 
RKO circuit, now a subsidiary of 
Glen Alden Corp. 

Brokers in the transaction are 
Ralph Roberts and Max Weinstein. 

^Anatomy' Seen Strong 

Otto Preminger's "Anatomy of a 
Murder" grossed $26,000 in its first 
week at the Alvin Theatre in Cleve- 
land, Columbia Pictures, distributor, 
has been informed. Additionally, the 
film is reported, from Cincinnati, to 
have opened to an $18,200 take at the 
Twin Drive-in and a $16,300 gross 
at the Keith. 

managing director for Britain 
Follows Coast 'Cavalcade' 
Other Warner offices on their 
schedule are those in France, Bel- 
gium, Holland, West Germany and 
Italy. The company said the planned 
visits are a follow-up to the recent 
successful California Cavalcade and 
meetings similar to those sessions are 
planned at all points. 


liegel and Lean 

fourth member of the gang. Police 
or the 16th Precinct under detectives 
Ryan and Barrett are working on the 
case. Two of the criminals have been 
tentatively identified by the Crime 
Identification Bureau, while the labo- 
ratory is now checking the fingerprints 
left behind. 

(Continued from page 1) 
a desert adventure story based on the 
exploits of the fabled "Lawrence of 

The life of T. E. Lawrence, soldier 
and author of "The Seven Pillars of 
Wisdom," offered excitement and 
color in an extraordinary human docu- 
ment. "Lawrence of Arabia" will be 
a modern, adventure story set against 
the background of the African desert 
and its tribes. 

Spiegel, who completed discussions 
with Columbia on the new venture 
with Lean, has returned to England 
where his production for Columbia 
release of Tennessee Williams' "Sud- 
denly, Last Summer" is in the final 

Blue Law Enforcemei 

Special to THE DAILY 

A new and lengthy opinion co\ 
questioned aspects of the contrc 
over Sunday work and amuse::' 
was issued at Columbia yesterd: 
Attorney-General Daniel R. Mt 

McLeod held that magistrat 
jury cases involving blue law 
tions may not let juries d 
whether the alleged offenses i 
consideration come under the 

"Magistrates are judges ii'li 
South Carolina law and the 
constitution provides that jit; 
shall instruct juries in the law u 
lowing juries to decide only maljr> 
of-fact," the attorney-general ruli. 

"If the magistrate considers u 
Sunday movies, or any other 
tioned activity, is not within 
scope of the 'blue laws,' he si 
direct a verdict of acquittal foiik 
defendant," he continued. 

Permitted in Some Areas 

"Except under certain condt! 
and in certain cities and counties 
specifically referred to in the stat 
Sunday movies are in violation o: 
law. Sunday movies generally 
be shown in Richland, Charle 
and Kershaw counties, in the il 
of Darlington and Florence am/ 
incorporated beach resorts dii 
certain hours. Otherwise no Suj 
movies may be shown, and in 
of the areas where they are permi 
special city permits are required, 
ceptions to the 200-year-old stat| 
may be created .only by special 1 
lation in the general assembly." 

Blue Law Referendum 
Called for in Anderson 

"Blue law" developments here an 
other areas include a call for a 
ferendum election at nearby An 
son and an order issued by Mf 
trate Bates Aiken, Greenville, 
mally transferring six Sunday m\ 
cases from his court to that of N 
istrate J. T. Stallings. 

The defendants, through their 
tomeys, moved for changes of vei 
alleging that they could not oh 
a fair trial before Magistrate Ai 
because Circuit Solicitor Jim M. 
had in the public press criticized 
Aiken's conduct of a previous S 
day "blue law" trial. 

At Anderson, the City Cou 
voted unanimously to call a refeij 
dum on the controversial question 
work and amusements on Sunday., 
the same time, council members 
cided to close the city recreation c 
ter on Sundays. 

$41,436 for 'Hercule 

LOS ANGELES, July 30. - "B 
cules" broke the all-time multif; 
run day record in 19 theatres play; 
locally with a $41,436 single-d 
gross, it was reported today by W 
ner Brothers. The film is playing 
conventional theatres and nine drii 

May, July 31, 1959 

Motion Picture Daily 

B-PT Closes 

( Continued from page 1 ) 
,506, exclusive of brokers' com- 
• iions, to retire the preferred 

he elimination of all or part of 
5'r preferred stock is being made 
tlic company in order to simplify 
apital structure and to eliminate 
(ji\idend recjuirements on such 

I recent trading, the AB-PT pre- 
ed has been quoted at 19 bid, 
! asked. 

nada Official Leaves 
reen Gems, Te/epix 

he resignation of Joseph Dunkel- 
as president and a director of 
•pix Movies, Canada, and as vice- 
ident and a director of Screen 
IV, Ltd., Canada, was announced 
erday in a joint statement by the 
ds of directors of both corpora- 
lie statement added that Dunkel- 
s resignation was accepted with 
et after an association which was 
I pleasant and profitable for the 
panics. Dunkelman has entered 
production under the banner of 
IS Video Productions. Both the 
pix and Screen Gems boards of 
etnrs, in conjunction with Dunkel- 
. expressed their strong desire to 
itain their present warm relation- 

kbylon' First Drama 
r '59-'60 "Playhouse' 

at Frank's new novel, "Alas, 
ylon," has been acquired by the 
I Television Network for adapta- 
as the first "Playhouse 90" 
' entation of the 1959-60 season, 
rsday, October 1. The novel is 
ig adapted for television by David 
w, and will be produced for the 
3S by Peter Kortner. 
Alas, Babylon," a story of disaster 
survival in the nuclear age, will 
.produced in cooperation with the 
ted States Office of Civil Defense 
Mobilization, it was reported. The 
^emment agency will assist the pro- 
er and adapter to insure authen- 
Jy and will provide experts in the 
1 of civil defense for advice and 
inical consultation. 

mnt for Old-Age Film 

he Mutual Benefit Life Insurance 
npany, Newark, N. J., has awarded 
•ant to the National Committee on 
Aging to finance the first in a 
-part film series entitled "The 
sr Years," to be produced by Dy- 
f lie Films, Inc., here. 

Television Today 

Seek Unified British Trade Forum; Reeves Tape 
Operation of 3d TV Channel on Tap 

From THE DAILY Bureau 

LONDON, July 28 (By Air Mail).— The constituent bodies of the Joint Com- 
mittee of the industry's Five Associations are to be asked to support a pro- 
posal that the Committee should be "formalised and strengthened as the forum 
of Industry discussion." " 

The proposal was made following 
a meeting of the joint committee pres- 
ided over by Lord Archibald, Fed- 
eration of British Film Makers pres- 

The associations other than Film 
Makers which comprise the Joint 
Committee are: Kinematograph Rent- 
ers Society, Cinematograph Exhibi- 
tors Assn., British Film Producers 
Assn. and the Association of Special- 
ised Film Producers. 

' Film on WCBS-TV 

niversal's "This Is the Life" will 
3resented on television for the first 
3 in New York over WCBS-TV as 
eature of that station's "Early 
w" Monday, starting at 5:30 P.NI. 

Would Limit Group to 27 

The proposal is that the Committee 
would be limited to 27 members, 
drawn equally from renters, exhibi- 
tors and producers, as distinct from 
equal numbers from each association. 
But it is emphasized that the Com- 
mittee would not have power to take 
a decision on any point remitted to 
it by a constituent member of any of 
the Five Associations. The Commit- 
tee's function would be limited to 
making recommendations; with rati- 
fication, if any, being left to the mem- 
ber Associations. 

The Committee's first recommenda- 
tion, under the chairmanship of 
Lord Archibald, would put the in- 
dustry into television. It is likely to 
provoke loud discussion, not only in 
the industry but in extra-mural quar- 
ters, too. 

A communique on the subject is- 
sued after the Committee's meeting 
runs as follows:— 

"It was agreed to recommend the 
setting up of a committee to investi- 
gate the possibility of the cinema in- 
dustry applying for the control of the 
third television channel." 

Two TV Bands Operating 

At present two TV channels are in 
operation here; one controlled by the 
BBC, the other by commercial com- 
panies. The need for a third channel 
is generally acknowledged with many 
candidates already agitating for its in- 

The Government is likely shortly 
to appoint its own commission of in- 
Cjuiry in the matter. 

Lord Archibald clearly is intent in 
staking an early claim for the film 

In the meantime. Associated Brit- 
ish Cinemas is staking another claim 
in the medium. 

In company with Associated Tele- 
Vision (another program contractor 
on the commercial network) ABC is 
forming a new private company called 
International Television Services. 

It is stated that at this stage the 

Urges TV Commercials 
Filmed, Not on Tape 

Advertising agencies and sponsors 
have been strongly advised against 
joining the widespread use of video 
tape in commercials "for at least an- 
other year." 

Robert L. Lawrence, president of 
Robert L. Lawrence Productions, in 
a letter to 2,000 advertisers and agen- 
cy executives, analyzed the relative 
merits of film and tape, saying: 

"Tape today is more readily adap- 
table to the kind of commercial that 
does not require extraordinary tech- 
nique or creativity— the simple, un- 
sophisticated, ordinary, 'stand-up' 
type— the kind that has hitherto been 
done 'live'." 

Over 80 per cent of all commer- 
cials, said Lawrence, demand the 
production values and talents that 
only the film industry can offer. He 
cjuestioned the wisdom of sacrificing 
these values to tape's economy and 
"live" quality. 

Margia Dean a Partner 
In New Telefilm Firm 

From THE DAILY Bureau 

HOLLYWOOD, July 30. - The 
formation of Margro Productions, to 
produce telefilm series, v^'ith Margia 
Dean and Key Productions each the 
owner of 50 per cent of the company, 
lias been announced here. The first 
series to be produced will be "Fron- 
tier Judge," based on an original by 
Robert Hamner, who is writing the 

Miss Dean, recently starred in 20th 
Century-Fox's "Villa," will be associ- 
ate producer. Ed Lestwich will pro- 
duce. Shooting will start within the 
next two weeks. 

Named TV Editor 

MIAMI, July 30. - Kristine Dunn 
has been named new television editor 
of the Miami News. A graduate of 
Medill School of Journalism, North- 
western University, Miss Dunn joined 
the News in 1957 as one of the edi- 
torial writers. She is the daughter of 
Miami's weatherman, Gordon Dunn. 

new company's activities will be di- 
rected to exploring the possibility of 
developing television in overseas 
countries, principally but not exclu- 
sively by the provision of programs. 

Dr. Eric Fletcher, deputy chair- 
man of ABC, is chairman of the new 

( Continued from page 1 ) 
choose the most desirable scenes. 
Then he can schedule the complete 
program and electronically edit or 
splice the desired sequences into a 
master monitor and recorder. 

Major elements of the system will 
consist of eight RCA television tape 
recorders, two equipped for color; 
two monochrome and one color live 
camera, one monochrome and one 
color film chain with 16mm and 
35mm projectors and a slide projector, 
three electronic editing rooms and a 
master control room. 

The heart of the system will be the 
editing rooms and the control room 
with the associated switching equip- 
ment, utilizing the newest transis- 
torized systems capable of switching 
from picture to picture in one-mil- 
lionth of a second. 

Called 'Most Advanced' 

A joint statement by the Reeves 
and RCA engineers said, "This faci- 
lity will be the most advanced in- 
stallation of its kind in existence. 
The latest television techniques and 
equipment have been integrated to 
permit maximum flexibility in the 
production of electronically edited 
tape recording." 

Hazard E. Reeves, head of Reeves 
Studios, is a pioneer in the sound 
recording industry and a founder of 
Cinerama, Inc. 

Broadcast Editorial 
Has Features Ready 

Broadcast Editorial Reports has dis- 
closed details of four of the six fea- 
tures which it will offer television and 
radio stations in addition to its "opin- 
ion" material written by journalists. 

Two of the four features described 
were written by Beth Brown, author 
named this week as consultant to the 
company's Women's Feature division. 
They are "A Business of Her Own," 
stories of successful women, and 
"Everybody's Dog House," based on 
Miss Bro\vn's "E\'ervbody's Dog 

The two other features are "Date- 
line: Universe" and "Management 
of the Mind." The former will be writ- 
ten by Ansel Talbert, vice-president 
of the Safety Flight Foundation. The 
latter is from the pen of Edward J. 
McGoldrick, Jr., based on his book of 
the same title. 

C.N,P. Signs Meeker 

HOLLYWOOD, July 30.-Ralph 
Meeker, stage, screen and T\^ actor, 
has been signed by California Nation- 
al Productions to a long-term contract, 
with his first assignment being the 
starring role in "Not for Hire" new 
television ad\'enture series. 

^mviftw- THE 7th 

wished they had... 
working on a new filn^i 



JUNE THORBURN • Screenplay by Arthur Ross and Jack Sher • Based on the Jonathan Swift classic 
Adaptation by Arthur Ross • Directed by Jack Sher • Visual Effects by Ray Harryhausen • Produced by Charles H. Schneer 




)L. 86, NO. 23 



riant Step' 

i^ady' Decision 
Jeen Blow to 
ill Censorship 

OA's Gen. Counsel Urges 
idustry to Press the Fight 

The U. S. Supreme Court's deci- 
)n in the "Lady Chatterley's Lover" 
.se is "of great historical importance 
the industry 

Ban Overtime 
In UK Studios 


a giant 
this coun- 
y's judicial 
•Qcess in the 
'itlawing f 
rior restraint' 
■ motion pic- 
"ires," Herman 
evy, Theatre 
wners o f 
merica gen- 
■al counsel, 
lys in a digest 
: the Kingsley 

itemational Pictures Corp. 
^ (Continued on page 4) 

Herman Levy 


LONDON, Aug. 2.-As a result of 
dissatisfaction with the outcome of 
meetings held with the British Film 
Producers Ass'n and the Federation 
of British Film Makers on increased 
wage demands, the National Associa- 
tion of Theatrical and Kine Employes 
has introduced an immediate general 
overtime ban in all studios here. 

Members of the Electrical Trades 
(Continued on page 4) 

NT A Acquires 160 More 
Pre-'48s from 20th-Fox 

distribution rights to 
pre-1948 20th Centun-- 

iolds Mcf. Censor Law 
Vfust Be Enforced 

Special to THE DAILY 

BALTIMORE, Aug. 2. - Mary- 
i.nd's Attorney General C. Ferdinand 
ybert has decreed that the state's 
Im censorship law may be uncon- 
itutional, but that it must be en- 
)rced unless and until the courts 
Tike it down. His statement was 
a answer to the Maryland State 
oard of Motion Picture Censors 
j (Continued on page 4) 

Wine-NicHugh Musk 
io. Formed By Embassy 

Joseph E. Levine, president of Em- 
bassy Pictures Corp. and sponsor of 

16 big grossing "Hercules," an- 
: ounced formation of subsidiary, 

.evine-McHugh Music, to create and 
; (Continued on page 3) 


another 160 

Fox features ha\"e been obtained by 
National Telefilm Associates, Harold 
Goldman, NTA executive vice-pres- 
ident, announced. 

Included are "The Razor's Edge," 
(Continued on page 5) 

To WUhdraw '80 Days' 
For Later Reissue 

Michael Todd's "Around the World 
in 80 Days" will be wthdrawTi from 
distribution at the end of the }-ear, 
"to be held safely from tele\-ision in- 
terests and to be released again in five 
or ten years," Bill Doll, vice-presi- 
(Continued on page 6) 

SBA Announces First 
Loan to Drive-ln 

Unity — of Feeling — Achieved 

ACE-MPA Start Work 
On Four Projects 

More Product, Help to Small Theatres, 
Advertising and Research Head List 


"For the first time, we all felt ourselves part of one industn,-, and that we'd 
all succeed or fail together." 

This statement, coming from Eric Johnston, president of the Motion Picture 

Association of America, reflected the 
general atmosphere of Friday's meet- 
ing here of the MPAA with repre- 
sentatives of the American Congress 
of Exhibitors. 

"It was a ver)' harmonious meet- 
ing for constructive purposes," John- 
ston and ACE chairman S. H. Fabian 
concurred at a press conference which 
followed three and one-half hours of 
discussion bet\veen the two industry' 
groups in the MPAA board room here 
and later at a Harvard Club limcheon. 

'Don't Belittle .Advertising' 

Johnston, who termed the meeting 
"verv historic," said that four sub- 
jects were discussed: "more product"; 
"help to small exhibitors"; advertising 
("don't belittle it," he commented); 
and research. Both MPAA and ACE 
this week will appoint subcommittees 
to study the first three of these sub- 
jects, with their findings to be pre- 
sented at the next joint meeting, 
scheduled for August 2-5 in New York. 

Since the Council of Motion Pic- 
ture Organizations already has a com- 
mittee devoted to research, the Au- 
gust 25 MPAA-ACE meeting wall 
hear a report from it in addition to 
the three new committees. Members 
(Continued on page 2) 


From THE DAILY Bureau 

WASHINGTON, Aug. 2. - 
Small Business Administration an- 
nounced o\-er the week-end that it 
had made its first loan to a drive-in 

The 827,000 loan was made to the 
(Continued on page 6) 

See San Francisco Fox 
As City Convention Hall 

Special to THE DAILY 

SAN FRANCISCO, Aug. 2. - The 
Fox Theatre, one of the best known 
plush-and-gilt film palaces in the na- 
tion and "the largest (almost 5,000 
( Continued on page 2) 

Hearing on Bill to Permit FCC to Regulate 
Wired Toll-TV Unlikely for This Session 

From THE DAILY Bureau 

WASHINGTON, Aug. 2.-A House Commerce committee hearing this ses- 
sion on a bill to permit the Federal Communications Commission to regulate 
wired toll-TV test operations during an FCC-proposed test period of toll-TV 
operation by radio seems luilikely this session. 

The bill was introduced in April by committee chairman Oren Harris 
(D., Ark.) because he felt it would be unfair for wired toll-TV test operations 
to go unregulated while the FCC would regulate radio toll-TV operations 
during its proposed three-year maximum test period. 

The commission sent it's comments on the bill to the committee ?«veral 
weeks ago, thus clearing the way for committee hearings. A spokesman for 
the committee said today, however, that he saw no likelihood of hearings in 
the near future. The committee is clearing up several items on its agenda 
now, and then intends to hold hearings on a bill dealing ^^'ith the ethics of 
Federal regulatorv' agencies. With adjoimiment looked for early in September, 
the committee spokesman said he saw no free time before then for hearings 
on the wire-TV bill. 

Deny Merger Reports of 
Loew's Theatres-Tiscli 

Wall Street reports of a possible 
merger of Loew's Theatres and Tisch 
Hotels, the latter privately controlled, 
ha\-e been denied by top manage- 
ment of both companies. There are no 
plans for such a move and no dis- 
cussions on it have been held. 

Presumably, the reports arose as a 
result of acquisition by Tisch of 
about 425,000 shares of Loew's Thea- 
(Continued on page 6) 

Motion Picture Daily 

Monday, August 3. 


CTEVE BROIDY, president of Al- 
lied Artists, arrived in New York 
yesterday from Hollywood. 


William J. Heineman and Roger 
H. Lewis, United Artists vice-presi- 
dents, and MoRT Nathanson, direc- 
tor of global advertising-publicity, re- 
turned to New York at the weekend 
from London. 


Merle Oberon returned to New 
York from London yesterday via 


James V. Frew, Southern district 
manager for Continental Pictures, has 
returned to his Atlanta office following 
surgery at a local hospital. 


Richard Johnson, British actor, 
has arrived in New York from Lon- 
don. He will return to England later 
this week. 


Margaret Leighton returned to 
New York from London Saturday via 


Mike Kaplan, Columbia Pictures 
unit publicist, has left Hollywood for 
a cross-country tour in behalf of 
"Once More, With Feeling." 


Adele Orlando, secretary in the 
office of Harry Dunlap, publisher of 
Good Housekeeping, left here on Sat- 
urday for Mexico City. 


O. S. Barnett, office manager and 
booker for Allied Artists in Atlanta, 
has left there with his family for Chi- 
cago and Daytona Beach. 


Leon Schuman, vice-president and 
treasurer of Park Street Investment 
Co., theatre owners in Hartford, has 
left there with Mrs. Schuman for a 
tour of Europe. 


Grace \^^ooDLEY, secretary to Rob- 

ACE-MPA Plan 4 Projects 

( Continued 

of the Compo research committee will 
have a meeting of their own here on 
Wednesday, it was reported. 

Asked whether additional subjects 
would be discussed at the next MPAA- 
ACE meeting, Johnston said, "We'll 
cross that bridge when we come to 
it, and as we get to know each other 
better." The MPAA president said he 
had not necessarily listed the sub- 
jects discussed in the order of their 
importance, but Fabian pointed out 
that for ACE, at least, product and 
tielp to small theatres were "the most 
urgent problems." 

Johnston and Fabian agreed a week 
ago that an agenda should be drawn 
up in advance of the meeting, and 
this was carried out, it was reported. 
"We prefer not to reveal the nature 
of today's discussions," they said, 

Johnston pointed out that there 
are no "legal prohibitions" to joint 
MPAA-ACE meetings "as long as we 
do not discuss subjects that are ille- 
gal." He was most emphatic that the 

from page 1 ) 
government consent decrees did not 
come up for discussion at Friday's 

Representing distributors at the 
meeting on Friday were Barney Bala- 
ban, Arthur Krim, Abe Montague, Abe 
Sehneider, Joseph R. Vogel and 
George Weltner. This was a "heads 
of companies meeting," Johnston 
said, and the absence of the top ex- 
ecutives of some distributors did not 
mean that they were in disagreement 
with MPAA-ACE objectives. Cited as 
executives either out of town or busy 
on other matters were Spyros P. 
Skouras, Milton Rackmil, Steve 
Broidy, Jack L. Warner and Walt 

ACE was represented by the fol- 
lowing theatre executives: for TO A, 
Fabian, George Kerasotes, and Albert 
M. Pickus; for Allied, Horace Adams 
and Irving Dollinger; for MMPTA, 
Sol Schwartz; and for ITOA, Max 

In addition to Johnston, the MPAA 
was represented by Ralph Hetzel and 
Kenneth Clark. 


Contact your local 


New Film Quarterly 
Edited by Kirk Bond 

Film Courier, a new quarterly ded- 
icated to "all who are interested in 
serious film work," has just been in- 
troduced with a summer issue. Edited 
by Kirk Bond, with the contents of 
the first issue all written by him, the 
magazine is priced at 75 cents the 

"I have accumulated some material 
of my own, and so I am making this 
modest start," Bond states in an intro- 
duction to the offset-printed quarterly. 
The first issue features subjective 
views on the Indian film of today, the 
French "Golden Age" of film-making 
and the works of Josef von Sternberg. 
There are also several film reviews 
and a "Pot Shots" department devoted 
to random thoughts and anecdotes. 

'Hangman' to B'klyn 

Paramount's "The Hangman" will 
open first-run at the Brooklyn Para- 
mount Theatre on Wednesday. It 
will share the bill with "The Five 

Invitational Bow for 
'Fisherman' Tomorrow 

The invitational world premiere of 
Rowland V. Lee's production of "The 
Big Fisherman," which will be held 
here tomorrow at the Rivoli Theatre, 
is expected to draw representatives 
from 25 national. New York state and 
city officials and film, stage and tele- 
vision stars, including Howard Keel 
and Martha Hyer, who are featured in 
the Buena Vista release. 

Four-way international and domes- 
tic radio coverage will be accorded 
the world premiere. 

Broadcasting highlights from the 
opening will be NBC's "Monitor," 
ABC's "Fred Bobbins Show," Armed 
Forces Radio and several desks from 
the Voice of America. Theatre front 
and lobby activities will commence 
at 7:30 P.M. and continue until 8:30 

ERT Ingram, of the Columbia Pic- 
tures Atlanta office, has returned there 
from Mexico City. 


Herman "Dusty" Rhodes, drive-in 
operator of Georgia and Alabama, is 
vacationing in Virginia. 


Ruth P. Haase, of Brookline, 
Mass., daughter of Sam Haase, thea- 
tre broker, will be married in Novem- 
ber to Eugene Hochman of Los An- 

Plan Multiple Openings 
For Allied Artists' 'Bat' 

C. J. Tevhn's "The Bat," starring 
Vincent Price and Agnes Moorehead, 
is being set for heavily promoted sat- 
uration openings in Detroit, Dallas, 
San Francisco, Boston and Atlanta 
exchange territory, Morey R. Gold- 
stein, Allied Artists vice-president and 
general sales manager, announced. A 
series of multiple engagements start- 
ing in late August is planned. 

The Terry Turner organization has 
been retained by Allied Artists to set 
up a saturation TV, radio and news- 
paper campaign to blanket the area 


Variety Club Newi 

BALTIMORE - Contracts 
been signed here by the Balti 
Variety Club and the U. S. ^ 
Academy for the club's sponsorsh 
the football game to be played 
tween Navy and Maryland at A 
orial Stadium in ithe fall. Proc 
will go to the Variety Centei 
Multiple Handicapped Chil 
More than $40,000 in ticket pit 
has been obtained from indu 
firms and individual citizens in 
port of the affair. 

San Francisco Fox 

{Continued from page 1) 
seats) in the Western half of 
United States, appeared on Fr iy 
to be headed for sale to the cit 
a convention hall. Built 30 years 
at a cost of $5,000,000, Fox \ st 
Coast Theatres wants to sell beca ej 
in the words of John B. Bertero, ]: s- 
ident of National Theatres, "it is ^ 
making substantial money, en 
though it is still a cash producer.'! . 

Original Offer Was $1,700,000! 'i 

In October, 1957, the Fox was jf^ 
fered to the city for $1,700,000 
the offer was rejected. Two wt 
ago a local real estate broker, Moii 
J. Rosenshine, acting for Irving " 
stein, vice-president in charge 
FWC real estate, told the city 
new asking price was $800,000. C 
officials took immediate steps to agj 
among themselves to snap up w^ 
they considered an obvious barg; 
as an adjunct to the greatly enlar; 
Civic Center in the past two ye: 

However, before any action co 
be taken, Bertero wrote Mayor Geo 
Christopher last week to inform 1 
the price was $1,150,000. 

From Hollywood by telepht 
Bertero added that Epstein was i 
empowered to sell the property, e\ 
though he is head of the theatre c 
cult's real estate division, but coi 
only entertain offers for the appro 
of FWC directors. ! 

Includes All Equipment 

Epstein, currently in Hawaii 
not immediate available for comme 
However, as Bertero pointed out 
his letter to Mayor Christopher, tj 
price he quoted included the tht 
tre's entire equipment, which t 
$800,000 offer did not. The assess 
value of the land alone is $900,0( 
indicating a true market value 
twice that amount. 

"It's a bargain at either price," 
spokesman for City Hall privately tr 
Motion Pictube Daily, and add< 
"With our expanding Civic Cent 
the city would be foolish to pass 


wood Bureau, Yucca-Vine Building, Samuel D. Hems, Manager: TeleDhone HOUvwo'od 7 PmS wtf^^^^ ^t'^'^2'''LP''^''^j°'' •■ ^'"^^ Herman, Vincent Canby, Eastern Editors. Ho 
Bear St. Leicester Square. W. 2. Hope Williams Bun^up! Manager; Peter Bu^^^^^ A Otten National Press Club, Washington, D. C; London Bureau, 

Picture Daily is published daily except Saturdays, Sundays and holidayf bv Ou^ilev PnWuS^ /^^^ Editor Correspondents in the principal capitals of the world. Mot 

Cable address: "Quigpubco. New York" Martin Quigleyf President Mkrti^ ffiw T^^ Sixth Avenue, Rockefeller Center, New York 20, Circle 7-31 

Vice-President; Leo J. Brady, Secretary. Other Quifley PublicSs Mo HeralX R^.f.r t"J' . /'t, Y"""'^''''"^^"^ ^"^ Treasurer; Raymond GallagI 

as a section of Motion Picture Herald; Television T^ay. publishS^ daily ITa o^^^^^ pf.t,f. Jn'' M '"aI"? ^"^^^ Refreshment Merchandising, each published 13 times a y 

Class tnaner Sept. 21. 1^8, at the Post Office at Ne.w Yo^k.^N. Y-riAf^t^TMlL^T^^^^^^^^ f^Tt^ a^^rr fofel^n!' iS^U^^^ 

jmday, August 3, 1959 

Motion Picture Daily 



The Big Operator 

MGM-Zugsmith • 

Continuing the tradition of violence which he has set in recent pic- 
tures, Mickey Rooney here portrays a gangster moved into the labor 
rackets with a viciousness and brutality far exceeding anything he has 
done before. The picture, ably produced by Red Doff, and tautly directed 
by Charles Haas is direct and to the point— which is unmitigated violence 
-with only such stops for tenderness and emotion as are necessary to 
highlight the brutality. 

Along with the Rooney name there are Steve Cochran, Mel Torme, 
Mamie Van Doren in the part of a loving wife and mother, and a strong 
supporting cast including Ray Danton, Jim Backus, Ray Anthony, Jackie 
Coogan and Charles Chaplin, Jr. 

The screen play by Robert Smith and Allen Rivkin, based on a Paul 
Gallico story, depicts the capture of the precision toolmakers union by 
gangster Rooney and his hoodlum henchmen, through beatings and 
murder. Cochran and Torme, toolmakers and friends, can identify gang- 
ster Ray Danton as an associate of Rooney and thus convict the gang 
leader of perjury. Torme, more inclined to outspoken direct action than 
Cochran, is set afire and thrown out of a car on his front lawn. When 
Cochian is still not intimidated, he is taken to a vacant house, tortured 
and beaten and finally broken down only when his young son is kid- 
napped and brought to him. 

Released and sent home with his eyes taped under threat that his son 
will be killed unless he changes his testimony, Cochran and his fellow 
union members, bent on cleaning up their union, in a suspenseful se- 
luence retrace the blindfolded auto ride, find the gangsters hideout, 
beat them up and turn them over, complete with Rooney, to the police. 

The atmosphere of unrelieved and bloody violence restrict the pic- 
ture's appeal. 

Running time, 91 minutes. Adult classification. August release. 

James D. Ivers 

(Embassy Co. 

( Continued from page 1 ) 
l-lmote musical properties along with 
l-ibassy's motion picture releases. 
: immy McHugli's, veteran Broad- 
i y and Hollywood song writer, has 
j'm named president, and Pete 
i golo, West Coast composer and 
fiductor, will serve as music direc- 
jj and vice-president. Levine is listed 
\ treasurer, and Bill Doll, Embassy 
I 'le-president and publicity chief, 

Liaison with N.Y. Set 

''The new organization will have 
'idquarters in the Security First 
tional Bank Building, Hollywood, 
I will work closely with the Em- 
sy promotion and merchandising 
)artments headed by Norm Prescott 
New York. 

Hugolo and McHugh are currentl}' 
nViposing the music track to ac- 
lliiipany Embassy's forthcoming 
1 (ck the Ripper." 


lan Modernization of 


' i)th-Fox London House 

From THE DAILY Bureau 

".ONDON, July 31 (By Air Mail). 

562-seated Rialto Theatre, in 
j ,1 heart of London's West End and 
(1 under a lease by 20th Century- 
is to be entirely reconstructed 
,j„[nake it one of the most modem 

mas here. 
, 'his is stated by Lawrence R. Kent, 
charge of theatres for 20th-Fox, 
(|ch acquired the lease of the house 
„,|\ugust, 1957. Kent says that the 
J„itre will be entirely reconstructed 
, , re-carpeted and that new and en- 
j,!^'ed modern wash-rooms will be 
„ ,jalled in both the stalls and circle. 

entire house will be redecorated. 
ji^The major alteration, however," 
Kent, "is the raising of the audi- 
am floor level by two and one-half 
i^j. This will be done by laying a 
' floor on the auditoriam, thus im- 
' !/ing the sight lines from the stalls 

he screen." 
j^ither alterations will include new 
^^^t and auditorium lighting; remak- 
the front of the theatre; the instal- 
m of an up-to-date air-condition- 
system. The theatre, closed for the 
rations, had housed the hard-ticket 
it End run of "The Diary of Anne 

^ L Starts Early on 
s klifornia St.' Plans 

nited Artists this week will begin 
laring an extensive advertising and 

i icity campaign for Plato Skouras' 
|.j|icoming screen version of "Cali- 
jjjia Street," the new novel by Niven 
jjjih. The film is scheduled to start 
^ ^luction late this summer under the 

s Picture Corp. banner. 
\'s field exploitation staff, togeth- 
-/ith Simon and Schuster, publish- 

ii )f the novel, have developed ma- 
'; ■ book and department store 
i: lotions in key cities across the 

itry. A special exploitation kit has 
prepared by UA for its fieldmen. 

Lincoln 'Futura' Will 
Tour for MGM's 'Kiss' 

The Lincoln "Futura" automobile, 
which plays a prominent part in 
MGM's Labor Day attraction, "It 
Started With a Kiss," will be put on 
display in 15 cities beginning August 
6. MGM and the Lincoln Division of 
the Ford Motor Company worked 
out the nation-wide promotion, said 
to be the most extensive ever entered 
into by the automobile maker. 

Cities to be visited are Memphis, 
Atlanta, Charlotte, Washington, Bal- 
timore, Philadelphia, New York, Bos- 
ton, Buffalo, Pittsburgh, Cleveland 
and Detroit. The "Futura" will stop 
over in each city for display in front 
of theatres and local Lincoln agen- 

'Look' Goes All Out in 
'Angel' Ad Promotion 

With Look carrying a four-color 
gate-fold advertisement for "The Blue 
Angel" in its September 1 issue, the 
magazine will mobilize its entire 
world-wide promotional force to 
herald the triple-page spectacular. 

Included in the promotional cam- 
paign for the ad will be radio spots 
in every major film market in the 
U.S. during the first week of Sep- 
tember; newspaper advertising the 
week before publication and con- 
tinuing through September 6; and 
2,500 flat posters for display on de- 
livery trucks. 

Launch Study Drive 
for 'Solomon & Sheba' 

Hardy R. Finch, American autlior 
and educator, will serve as special 
educational consultant for "Solomon 
and Sheba," it was announced at the 
weekend by Fred Goldberg, United 
Artists national director of advertis- 
ing, publicity and exploitation. 

Finch is preparing special mate- 
rials and campaigns for more than 
10,000 grade schools, high schools 
and colleges throughout the United 
States as part of UA's drive to build 
important pre-release word-of-mouth 
interest with opinion-making groups. 

The key element of the campaign 
involves study guides for all school 
levels in the fields of history, art, re- 
ligion, literature and geography with 
emphasis on the social aspects of 
these and their influence on modern 
living. Production and scene stills 
from "Solomon and Sheba" are pro- 
minently featured in the program, 
which constitutes a semester's work. 

Dranko Leaves VP A 

HOLLYWOOD, Aug. 2. - Bob 
Dranko, production designer of "1001 
Arabian Nights' UPA's first full- 
length animated feature for Columbia 
release, has resigned from the studio 
to join the John Sutherland organ- 
ization as vice-president in charge of 
art direction. Dranko was with UPA 
since 1951. 


Karl E. Fasick, in charge of adver- 
tising-publicity for Loew's Boston 
theatres, the State and the Orpheum, 
will resign on Sept. 1 to enter the 
public relations field in the Hub City 
area. Lou Brown of Loew's Poli New 
England Theatres will succeed Fasick 
but will continue to supervise promo- 
tion for Loew's-Poli Theatres. 


James Muir is now chief of the 
promotion division of the National 
Film Board of Canada, Ottawa, while 
Tom Johnston continues as head of 
the information division. Johnston's 
duties had combined both. 


Mike Chappell, formerly a copy- 
writer with Doyle Dane Bernbach, 
has joined the copy department of 
Norman, Craig & Kummel, Inc. 


Victor Wellman, projectionist and 
former secretary of Local 160, lATSE, 
Cleveland, has retired and moved 
with his family to Ft. Lauderdale, 


Joe R. Mills, radio-TV editor of the 
Columbus, Ohio, State Journal, has 
taken over the theatre desk of the 
paper during the vacation of Clyde 

Gary Grant Guest at 
Conn. Lunch for 'North' 

Special to THE DAILY 

Hartford, Aug. 2. — Gary Grant 
will lunch with theatre managers and 
press from all Loews Poli-New Eng- 
land Theatres cities tomorrow at Les 
Shaw's Restaurant, New Haven. 

Harry F. Shaw, division manager 
for Loew's Theatres, Inc., will be 
hosts to managers and press from 
Bridgeport, New Haven, Waterbury, 
Meriden and Hartford, Conn., and 
Springfield and Worcester, Mass., at 
the luncheon, in conjunction with 
M-G-M's "Nortli by Northwest." 

'New Actors Directory 

The first illustrated directory of ac- 
tors to be published by a theatrical ex- 
change is being distributed to nearly 
900 casting directors for stage, screen 
and television in New York and Hol- 
lywood. The directory has been pub- 
lished by Talent Exchange, at 247 
West 46th Street under the direction 
of Gordon Marra. 

John Saxon to Tour 

John Saxon, starred with Linda 
Cristal in "Cry Tough," will make a 
coast-to-coast tour in behalf of the 
United Artists release. He will arrive 
in New York on Aug. 7 and go to De- 
troit on Aug. 12, beginning a series 
of appearances in conjunction with 
regional engagements of the picture. 

Motion Picture Daily 

Monday, August 3^ 

'Lady' Decision *io,ooo,ooo 'Aiamo' 

Starts September 10 


(Continued from page 1) 
against the New York State censor 

"The decision," Levy observes, 
"deals a heavy blow to the four re- 
maining state censorship agencies (in 
Kansas, Maryland, New York and 
Virginia) and to those municipal ones 
still in existence. They ought to cease 
their operations immediately. They 
should stop trying, through various 
and devious unconstitutional moves 
to impose their subjective tastes on 
the peoples of their states and cities. 

Calls It 'Anachronism' 

"The conclusion, while harsh, is 
inescapable that the remaining cen- 
sorship agencies insist on operating 
either because of 'featherbedding' 
jobs involved, or because the per- 
sonnel in the groups believes sin- 
cerely, although misguidedly, that 
people can and should be saved from 
evil by the tastes of that personnel. 
The censorship groups represent an 
anachronism in the American field of 

"While the decision does not go far 
enough to give the industry the com- 
plete freedom from all prior re- 
straint that is afforded to other media 
of communication," Levy continues, 
"it does represent a tremendous plus. 

"It is hoped that courageous men 
everywhere will continue the good 
fight both in courts and in legisla- 
tive halls. All segments of the indus- 
try should ward off censorship at- 
tacks to the end that the few remain- 
ing die-hards will fold up their tents 
and leave. It is time for the industry 
to refuse to be frightened and in- 
hibited by threats. Ours is an impor- 
tant and adult industry. 

Sees Present Laws Ample 

"There are ample laws on the books 
of this country," Levy concludes, "to 
prosecute and to punish, if they be 
found guilty, those exhibitors, pro- 
ducers and distributors who exhibit, 
produce or distribute pornographic, 
obscene or immoral film. The public 
is well protected." 

Calls 'Chatterley' Decision 
'Damaging to the Country' 

WASHINGTON, Aug. 2. - The 
Supreme Court damaged the country 
in ruling that the New York State ban 
on "Lady Chatterley's Lover" was 
unconstitutional," Sen. Olin Johnston 
(D., S.C.) has told the Senate. 

Speaking on the Senate floor, John- 
ston declared, "To say the least, it 
has stepped far out of bounds and 
has done untold damage to our na- 
tion." Johnston was a co-sponsor of a 
resolution introduced earlier this 
month by Sen. Eastland (D., Miss.) 
which would amend the Constitution 
to strengthen the rights of states to 
impose censorship of motion pictures. 

"I know of no civilization, organ- 
ization, or religion in the world that 
upholds the theory of adultery," John- 
ston said, "except, perhaps, a major- 
ity of the Supreme Couit." 

Johnston put into the Congression- 

John Wayne's new $10,000,000 
Batjac production, "Alamo," starts 
shooting Sept. 10 on location in 
Bracketville, Texas. The historical 
spectacle, which co-stars Richard 
Widmark and Lawrence Harvey with 
Wayne, who will also direct, has a 
70-day shooting schedule on location, 
to be followed bv interior work in 
Hollywood. It will be photographed 
in color and on 70mm fillm. The pic- 
ture will be released by United Artists 
late in 1960. 

Maryland Law . . 

( Continued from page 1 ) 
which had asked for a ruling on 
whether the entire censorship law 
was unconstitutional because of the 
Supreme Court decision of June 29. 

Only that section of the law which 
bans films portraying sexual immoral- 
ity as desirable or acceptable is un- 
constitutional because the U.S. Su- 
preme Court ruled against an iden- 
tical New York law last month, Sy- 
bert said. 

"The power to declare an act un- 
constitutional is a judicial one," Sy- 
bert explained in his written opinion. 
"We believe it would be contrary to 
the theory of our Government for us 
to take it upon ourselves as members 
of the executive branch of the State 
government to declare a statute or 
parts of a statute unconstitutional," 
he concluded. 

The Supreme court ruled the New 
York law "strikes at the very heart 
of constitutionally protected liberty" 
by banning the showing of a movie 
because it advocates an unpopular 
idea. Because the Maryland law does 
the same thing in the same language, 
the Attorney General ruled today that 
it was constitutional in that one spe- 
cific section only. 

Ban Overtime 

( Continued from page 1 ) 
Union joined in the action by impos- 
ing an immediate ban on general over- 
time at Associated British Pictures 
Corp. Elstree Studio. 

Producers are resisting the union 
claims for a one shilling an hour in- 
crease for all NATKE studio grades 
and six pence an hour for electricians. 
While maintaining the unions have 
failed to make out a case for the in- 
creases, the producers prepared to 
put the issue up to voluntary arbitra- 

In the unions' view, the producers 
already have stalled for some time on 
resolving what they consider to be the 
unjust disparity in their wage rates 
and they therefore see no point in 
submitting the issue to arbitration. 

al Record an editorial from the Fort 
Worth Star-Telegram, declaring that 
the Supreme Court did not "foresee 
the effect of the broad language of 
its judicial pronouncements." 

The editorial declared, "There may 
have been good and sufficient grounds 
for restraining New York in this par- 
ticular situation, but the court did 
an appallingly poor job of stating 

ABBREVIATIONS: AA, Allied Artists; AlP, Americar) International 
Pictures; BV, Buena Vista; Col, Columbia; MGM, Metro-Goldwyn- 
Mayer; Par, Paramount; 20-Fox, 20th Century-Fox; UA, United 
Artists; Uni, Universal; WB, Warner Bros.; c, color; cs, Cinema- 
Scope; te, Technirama; vv, VistaVision; rs, Regalscope. 


AA — THE BAT: Vincent Price, Agnes Moorehead 

AA— FACE OF FIRE: Cameron Mitchell, James Whitmore 

AlP— SIGN Of THE GLADIATOR, c, cs: Anita Ekberg, George Marchall 

BV— THE BIG FISHERMAN, c, te 70: Howard Keel, Susan Kohner 



MGM— THE SCAPEGOAT: Alec Guinness, Bette Davis 

MGM— THE BIG OPERATOR: Mickey Rooney, Mamie Van Doren 

PAR— THE FIVE PENNIES, c, w: Danny Koye, Borboro Bel Geddes 

20-FOX— A PRIVATE'S AFFAIR, c, cs: Sal Mineo, Gary Crosby 

20-FOX— RETURN OF THE FLY, rs: Vincent Price 

20-FOX— THE ALLIGATOR PEOPLE, c, cs: Lon Chaney, Beverly Garland 

20-FOX— BLUE DENIM, cs: Carol Lynley, Brandon de Wilde 

UA— THE RABBIT TRAP: Ernest Borgnine, David Brian 

UA— THE DEVIL'S DISCIPLE: Burt Lancaster, Kirk Douglas 

UA— CRY TOUGH: John Saxon, Linda Cristol 

WB— JOHN PAUL JONES, c, te: Robert Stack, Bette Davis 


AA— WEB OF EVIDENCE: Van Johnson, Vera Miles 

AA— CALLING NORTH POLE, c, cs: Curt Jurgens, Down Addams 


AlP— THE JAILBREAKERS: Robert Hutton, Mary Castle 

COL— THE TINGLER: Vincent Price, Judith Evelyn 

COL— THEY CAME TO CORDURA, c, cs: Gary Cooper, Rita Hayworth 

MGM— FOR THE FIRST TIME, c, cs: Mario Lonza, Zso Zsa Gabor 


20-FOX— BLUE ANGEL, c, cs: Curt Jurgens, Moy Britt 

20-FOX— THE MAN WHO UNDERSTOOD WOMEN, c, cs: Henry Fonda, Leslie Caron 

20-FOX— THE OREGON TRAIL, c, cs: Fred MacMurray, Nina Shipman 

UA— CAST A LONG SHADOW, c: Audie Murphy, Terry Moore 


WB— LOOK BACK IN ANGER: Richard Burton, Claire Bloom 

WB— YELLOWSTONE KELLY, c: Clint Walker, Ed Byrnes 


BV— JUNGLE CAT, c: wildlife feature 

COL— THE LAST ANGRY MAN: Paul Muni, David Wayne 

COL— THE CRIMSON KIMONO: Victoria Shaw, Glenn Corbett 

COL— THE FLYING FONTAINES: Michael Collan, Evy Norlund 

MGM— GIRLS' TOWN: Mamie Van Doren, Paul Anka 

MGM — LIBEL: Dirk Bogarde, Olivia De Haviland 

PAR— BUT NOT FOR ME, vv: Clark Gable, Carroll Baker 

20-FOX— THE BEST OF EVERYTHING, c, cs: Hope Lange, Joan Crawford 

20-FOX— FIVE GATES TO HELL, cs: Dolores Michaels, Patricia Owens 

UA— THE WONDERFUL COUNTRY, c: Robert Mitchum, Julie London 

UA— TIMBUCTU: Victor Mature, Yvonne DeCarlo 

■JA— COUNTERPLOT: Forrest Tucker, Allison Hayes 

UNI— PILLOW TALK, c, cs: Rock Hudson, Doris Day 

V/B— THE FBI STORY, c: James Stewart, Vera Miles 

Howco to Handle "Jet' 

HOLLYWOOD, Aug. 2. - Inter- 
Continent Releasing Organiztion has 
signed with Howco Exchanges for the 
distribution of Benedict E. Bogeaus' 
"Jet Over the Atlantic" in the Altanta, 
Charlotte, Jacksonville, St. Louis, 

Kansas City, Memphis and Cincin 
areas, it has been announced by J 
Grainger, president of ICRO. 

In addition, Howco Pictures ' 
Louisiana, Inc., will distribute 
action film in the exchange 
served out of New Orleans. 

Motion Picture Daily 

Teieo'is'ion Joday 

jnday, August 3, 1959 

udience Board Seeks 
foader Male Reaction 

' From THE DAILY Bureau 

LOS ANGELES, Aug. 2.-The Na- 
W Audience Board, comprised of 
ders and opinion makers identified 
:h 58 civic and service organiza- 
ns— mostly women— will seek to in- 
ide heavy male participation to 
re nearly reflect the reactions of 
I full viewing audience for its pre- 
'wing and reviewing of television 

rhe board has announced that a 
)gram to attempt to secure opinion 
leaders of groups such as Kiwanis, 
tary. Lions and other strictly mascu- 
3 rosters to provide additional sta- 
ical data will be put into operation 
uediately. Heretofore, organiza- 
like the General Federation of 
)men's Clubs, the American Asso- 
tion of University Women, PTA 
its and United Church Women, 
/e held majority positions in the 
eening procedures. 

Formed in 1954 

vVith headquarters in New York, 
icutive olBces in Los Angeles and 
er major offices in San Francisco 
1 Chicago, the non-profit social wel- 
e organization was formed in 1954, 
orporated in New York and 
nched in Los Angeles, in order to 
p improve TV programming, and 
ce has offered its services to net- 
rks, sponsors and producers, 
intensive surveys of specified pro- 
ms are made upon request, such 
veys conducted at cost, around 
)0 per city or a total of approxi- 
tely $800 nationally. In the past 
Board has sent out as many as 
000 questionnaires, to give the 
•chaser a thorough cross-section 
nion of the program. 

arkim, Miano Upped 
^ NTA Telestudios 

Slection of Alfred Markim to the 
:t of vice - president in charge 
operations for NTA Telestudios is 
lounced by George K. Gould, presi- 
it of Telestudios. 
Ki the same time, Gould disclosed 
t Fred Miano has been appointed 
nptroller for the organization. 
Vlarkim joined Telestudios in Sep- 
iber, 1957, as assistant director. He 
s later named executive assistant to 
uld and most recently was director 

vliano joined Telestudios six 
nths ago from National Telefilm 
iociates, Telestudios' parent com- 

ihnstone to UA-TV 

Uan B. Johnstone, for the past 10 
,xs sales executive for many of the 
ding radio and television stations of 
1 nation, most recently with KGO- 
; , San Francisco, as an account ex- 
tive, will join Untied Artists Tele- 
on, Inc., today as accoimt execu- 
: for the Western division. He will 
dquarter in San Francisco, report- 
to Jack Gregory, Western division 

Equitable Life Signs 
For 'Heritage' Series 

The Equitable Life Assurance So- 
ciety of the United States will enter 
television for the first time this Fall 
with its sponsorship of "Our Ameri- 
can Heritage," a series of six hour- 
long dramatic programs, on the NBC- 
TV Network. The series will com- 
mence Sunday, October 18, at 8 P.M., 
with a drama entitled "Divided We 

Each program in the series will 
dramatize important periods in U.S. 
history, by focusing on the lives of 
great Americans. The first episode 
will feature Thomas Jefferson and 
Alexander Hamilton. Mildred Freed 
Alberg is executive producer of the 

VIP to Start Filming 
Mystery Series Today 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 2.-Video In- 
ternational Productions tomorrow will 
commence filming 260 five-minute 
mystery films based on the "Photo 
Crime" series starring the fictitious 
detective Hannibal Cobb, which ap- 
peared in Look Magazine for more 
than 20 years. 

Sydney Yellen, executive vice-presi- 
dent in charge of sales and distribu- 
tion, is currently setting up a national 
VIP sales organization with offices in 
key cities. James Craig will star as 
the detective in the series, physical 
production of which will be handled 
by Bob Stabler's Filmaster Produc- 

NTA Acquires 

(Continued from page 1) 
"Seventh Heaven," "Grapes of 
Wrath," "Wilson," and "Blood and 

Also: "A Tree Grows in Brooklyn," 
"Jesse James," "Roxie Hart," "The 
Bowery," "Mark of Zorro," and 

With these pictures, NTA now has 
television distribution rights for over 
800 feature picture; 2,000 cartoons 
and short subjects, and 1,000 half- 
hour episodes. 

Use of TV Instruction 
Big Aid at Missile Base 

Special to THE DAILY 

HUNTSVILLE, Ala., Aug. 2.-As 
an aid to the U. S. Army in speeding 
up its training of a rapidly expanding 
missile force at the Redstone Arsenal 
here, a full-fledged closed-circuit 
television station, with 17 cameras, 
five mobile units, giant screen, Tele- 
PrompTer reading units and video 
tape equipment is rounding out its 
first year of operation at the Army 
Ordnance Guided Missile School, 
where 7,500 missile technicians will 
be trained this year. 

Former NBC Men in Charge 

The work is under the supervision 
of Maurice F. S. Penn and Chfford 
H. Paul, former executives of NBC. 

A 27 per cent saving in training 
time in lecture and conference-type 
instruction, a five per cent boost in 
examination grades and a seven per 
cent rise in student retention of the 
compHcated missile subject matter are 
indicated by surveys of the first year's 
use of the video techniques. 

U.S. Households with TV 
Continue to Increase 

From THE DAILY Bureau 

WASHINGTON, Aug. 2. - The 
number of households with television 
sets continue to increase in the early 
part of this year, the Census Bureau 
reported over the week-end. 

A May, 1959 survey showed that 86 
per cent of the country's homes had 
television sets. Census said, compared 
with 83 per cent in January, 1958, and 
80 per cent in April, 1957. In 1950, 
when the bureau made its first com- 
prehensive survey of television set 
ownership, it reported only 12 per 
cent of U. S. households with re- 

This year's survey showed 8 per 
cent of the nation's homes with two 
television sets, compared with 7 per 
cent in January, 1958, and 5 per cent 
shown in the April, 1957, survey. Only 
1 per cent of the nation's households 
had three or more sets, according to 
the May census. 



ARLENE FRANCIS will host the "Today" morning TV series for 
the two weeks that Dave Garroway completes his vacation, starting 
Mondav. . . . Paul Taubman's LP Album, "Penthouse Serenade," (he 
owns the swelegant niterv. The Penthouse, overlooking Central Park, 
has already hit the 10 grand sales total in Gotham (out only three 
weeks.) . . . The sensational young Lennen Sisters, featured on the 
"Lawrence Welk Show" on the ABChannels, broke a ten-year box office 
record last week at Hamid's Steel Pier in Atlantic City and yesterday 
turned in a stellar warbling guestint on the "Jimmie Rogers Show" be- 
fore returning to California. ... A week's delay in the shooting sked of 
Dick Clark's forthcoming motion picture, "Hamilton High," caused an 
ABChange of telecasting plans for Dick's Saturday nite series. The pro- 
gram will now be seen from Television Center in Hollywood on Aug. 22, 
29, and Sept. 5. ... A new half-hour action-adventure series, "Man And 
the NBChallenge" will bow into the TV firmament Saturday at 8:30 
P.M. starring George Nader as a "Government Scientist" with scripts by 
Ivan Tors whose credits include "Storm Over Tibet" and "Gog" flickers 
and the "Sea Hunt" and "Science Fiction Theatre" TVehicles. . . . 

^ . ^ ^. 
Talented Zel deCyr has just turned in a unique "voice" job 

for a 60-second telefilm commershill. The talented 25-year-old 
actress did a 10-year-old boy, a 12-year-old girl, their 62-year-old 
grandmother and a parrot. (Artie Pine— how old is the parrot?) ... A 
cameraman with Screen Gems for six years, Fred Jackman has been 
signed to direct segments of the new "Manhunt ' series, co-starring Victor 
Jory and Patrick McVey. Jackman copped an "Emmy" nomination this 
year for his photography on the Alcoa-Goodyear Theatre's "Corporal 
Hardy." . . . Valentino, whose thrilling platter of "Where Can You Be?" 
prompted Howard Miller to call him "one of the finest new voices today," 
is a native of Newark, N.J. Disk Jockeys around the country have 
latched onto the waxing of the Leeds Music Corp. ditty. . . . Easily 
one of the brightest stars to come from Britain, Peter Ustinov will be 
interview WNTAttraction tonight (10:30 P.M.) on Mike Wallace's hard- 
hitting and provocative program. . . . Newest city to get the "Beat" 
treatment is New Orleans when "Bourbon Street Beat," a suspense- 
action whodunit series with a cast including Richard Long, Andy Dug- 
gan, Arlene (Miss U.S.A.) Howell and Van Williams, ABCommences 
Monday, Oct. 5 (8:30-9:30 P.M.) and sponsored by Libby-Owens-Ford 
Glass. A Warner Bros. TV series. . . . Lovely Helene Dixon, completely 
recovered from an auto mishap, readying a wax session with Hugo & 
Luigi at RCA-Victor. Helene was formerly heard as a regular warbler 
on Steve Allen's "Tonight" TVer. . . . 

Motion Picture Daily 

Monday, August 3 


Hell in Korea 


Haktford, Aug. 2 
Of prime import to the showman is 
the cast presence of Stephen Boyd, 
who's been seen in constant regularity 
in both British and American motion 
pictures. His name has assvimed im- 
port on this side of the Atlantic; more- 
over, the basic story theme is one of 
appeal to audiences everywhere. 

Based on the best-selling novel by 
Max Catto, British-made "Hell in Ko- 
rea" was produced by Anthony Squire 
and directed by Julian Amyes, from 
a screenplay by Squire, Ian Dalrym- 
ple and Ronald Spencer. In brief, 
principal photography concerns a 
United Nations patrol composed of 
both draftees and seasoned military 
"regulars." George Baker, Heutenant 
recalled from civilian life, is in com- 
mand, much to the grudging respect 
of "regular" sergeant Harry Andrews. 
Characters of the patrol components 
are sharply revealed in subsequent ac- 
tion. At the fadeout, there's discern- 
ible comradeship, attributable to bat- 
tle action, existing between civihan 
soldiers and regular troops. 

Wilham Kerby was production 

Running time, 82 minutes. General 
classification. July release. 


The Miracle of the Hills 

API — 20th-Fox (Cinemascope) 

Habtford, Aug. 2 
Rex Reason, best-known, perhaps, 
as TV's "Man Without a Gim," and 
Nan Leshe, who's been acclaimed in 
TV circles as uno£Bcial queen of Hol- 
lywood-based home-screen westerns, 
are teamed in this Associated Produc- 
ers, Inc., vehicle, hsting Richard E. 
Lyons as producer and Paul Landres 
as director, latter duo working from a 
Charles Hoffman original. 

The time is the 1880s, the place a 
rviral mining community, and the prin- 
cipal player is an Episcopal minister 
who arrives to take over an inactive 
parish. Not long after the minister's 
appearance, he finds himself the foster 
father of three orphans and unanimous 
champion of suppressed miners in 
their battle against dangerous working 
conditions imposed by autocratic Betty 
Lou Gerson. 

Ambitious, certainly, but far from 
top-calibre entertainment, "The Mira- 
cle of the Hills" serves as adequate 
showcasing of newer talents, particu- 
larly from the television elements. 
Running time, 72 minutes. General 
classification. July release, 


^Soldiers' Into 6th Week 

United Artists' "The Horse Sol- 
diers" grossed $21,283 for its fifth 
week at the Astor Theatre here. The 
Mirisch Company film began its sixth 
week at the Broadway house on Sat- 

Deny Merger 

( Continued from page 1 ) 
tres stock over the past several 
months. The Tisch holdings are equi- 
valent to about 16 per cent of the 
2,668,389 shares of the theatre com- 
pany outstanding. 

Top officials of botli companies 
have stated the move was undertaken 
by Tisch as an investment. At least 
one Tisch director to represent the 
large holdings is certain to be elected 
to the theatre company's board of 
directors next month. 

To Withdraw '80' 

( Continued from page 1 ) 
dent of the Michael Todd Co., an- 
nounced yesterday. 

The "phenomenal" summer drive-in 
business enjoyed by the picture this 
year assures a gross of over $100,- 
000,000 since its release in late 1956, 
Doll reported. The history of "Around 
the World" continues to demonstrate 
box office strength 100 per cent great- 
er than any otlier film in every city it 
plays, he said. 

Scored Record in L. A. 

In Los Angeles, the Michael Todd 
production recently saturated the 
outdoor theatres and broke all exist- 
ing records, according to Doll, play- 
ing four weeks in situation where 
most pictures run only a week. In 
Minneapolis, the attraction played in 
four drive-ins to such "fantastic" busi- 
ness that the concessionaires ran out 
of food and drink every, night he re- 

Doll also announced that 9,000,000 
copies of tlie souvenir book have been 
sold, and over sixty different record- 
ings have been made of the title mu- 
sic. The picture has played in every 
country of the world with tlie excep- 
tion of Russia and Mexico, and has 
been dubbed in French, German, Ital- 
ian and Spanish. 

SBA Loan 

( Continued from page 1 ) 
Bourbon Entertainment Co., Inc., of 
Paris, Kentucky, which listed a total 
of three employes. The loan was of 
the participation type, which means 
that a bank is lending part of the 
money and SBA is lending part. The 
loan was approved in June. 

This was the first loan made to a 
drive-in tlieatre since SBA relaxed 
its rules last December 31 to make 
drive-ins eligible for loans. Since this 
pohcy change was made, only some 
dozen drive-ins have applied to SBA 
for a loan. 

Harling Charge Recalled 

Two weeks ago, Philip F. Harling, 
chairman of the Small Business Com- 
mittee of the Theatre Owners of 
America, charged that some regional 
offices of the SBA were discouraging 
theatre owners from applying for SBA 
loans. He maintained that some re- 
gional SBA officials were not aware 
that the Administration had changed 
its policy to make four-wall and drive- 
in theatres eligible for loans and were 
therefore turning away theatre appli- 


The capacity to lead develops naturally in certa 
people. It is so with some publications. 

In a publication, leadership develops naturally fro 
Editorial Enterprise plus Journalistic Responsibilit 

These twin qualities are inherent in the very orig 
and growth of MOTION PICTURE DAILY. Th 
are basic to the meaning of the phrase — All tJ 
News That Is News — in which the cornerstone « 
MOTION PICTURE DAILY policy is proclaimed i 
the masthead. 

They require that MOTION PICTURE DAILY's ei 
tire field of interests be constantly observed wil 
knowledge of the business necessary to apprecial 
the significance to it of event and opinion ... an 
that reports of everything newsworthy be verifit 
for fact, and for authentic interpretation of fac 
This process produces news — not rumors, not mei 
reports, but news — all of it that is news! 

This isn't doing it the easy way. This way tak< 
nation-wide, even world-wide reportorial resource 
It requires editorial acumen, persistence, integrity 

To pursue facts resourcefully, appraise them know 
edgeably, verify them responsibly — that is MOTIO 
PICTURE daily's way. It is imposed on personn* 
as the source — and the price^ — of leadership. 






86, NO. 24 



^ces Close 

[any Attend 
ervices for 

alph M. Cohn 


'een Gems President Was 
^tim of Heart Attack 

ineral services for Ralph M. Cohn, 
ident of Screen Gems and a vice- 
ident of Cokimbia Pictures Corp. 

were held at 
Riverside Mem- 
orial Chapel 
here yesterday 
a f t ernoon. 
Cohn, who was 
45 years old, 
died early last 
Saturday morn- 
ing of a heart 
attack at his 
home in Pound 
Ridge, N. Y. 
The Colum- 
Iph M. Cohn Pictures 
and Screen 
IS offices closed yesterday after- 
t out of respect to the deceased. 
,|jCores of motion picture and tele- 
( Continued on page 6 ) 

Sney 9'l\/ionth Profit 
fa/s $2,366,497 

From THE DAILY Bureau 

ifURBANK, Cah., Aug. 3. - Con- 
ated net profit of Walt Disney 
uctions and its domestic subsid- 
s (three wholly owned and Dis- 
and, Inc., which operates Disney- 
amusement park— 65.52 per cent 
ed) for the nine months ended 
4, was $2,366,497, it was re- 
ad today by president Roy O. 
ley. Profit is equal to $1.50 per 
s on the 1,581,011 common 
(Continued on page 2) 


Maryland Allied Protests Forming of 
Rival TOA Unit There as ^Disservice' 

Special to THE DAILY 

BALTIMORE, Aug. 3.— A protest against the recent formation of a Theatre 
Owners of America unit in Maryland has been filed by Meyer Leventhal, 
president of Allied M.P.T.O. of Maryland, an Allied States affihate, with 
George Kerasotes, TOA president. 

In a letter addressed to Kerasotes 
and released to the trade press today, 
Leventhal calls the T.O.A. action a 
disservice to exhibitors, especially 
Maryland exhibitors, because it adds 
"a second voice and opinion to the 
(Continued on page 5) 

MGUA to Film Abroad 
For Overseas Market 

Agreements have been completed 
abroad by MGM for the production 
of a number of important pictures in 
England, Spain and Germany, pri- 
marily for the Continental film mar- 
ket, it was announced yesterday by Sol 
C. Siegel, MGM vice-president in 
(Continued on page 5) 

Columbia Cuts Rates for 
Independent Producers 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 3. - In an 
unprecedented move, in view of the 
generally rising production costs, Sam- 
uel J. Briskin, vice-president in 
charge of Columbia Pictures' West 
Coast operations, announced today 
(Continued on page 5) 

Sloane Named UA 
Publicity Manager 

Burt Sloane has been named United 
Artists publicity manager, it was an- 
nounced yesterday by Roger H. 
Lewis, V i c e- 
president i n 
charge of ad- 
vertising, pub- 
licity and ex- 
p 1 o i t a t ion. 
Sloane had 
served as assist- 
a n t publicity 
manager for the 
past year. He 
previously was 
trade press 
contact for UA. 

The new ap- 
pointment fol- 
lows the elevation of Morton Na- 
thanson to director of international 
advertising and publicity. 

Born in New York City in 1916, 
Sloane was educated at Stevens Prep 
in New Jersey and Columbia College 
in New York. In 1950, he entered the 
(Continued on page 5) 

Burt Sloane 

National Theatres 39-Week Income 
Reported Up Sharply to $1,702,632 

From THE DAILY Bureau 

LOS ANGELES, Aug. 3.-National Theatres, Inc., stockholders today re- 
ceived a report that its consohdated net income for the 39 weeks ended June 
30, 1959, was $1,702,632, or 63 cents per share, as compared with $904,198 
or 34 cents per share for same period 

in the prior fiscal year. 

For the quarter ended June 30, 
1959, the consolidated net income 
was $798,794 or 30 cents per share 
compared with $160,101, or six cents 
per share in the previous year. 

In a joint statement to stockhold- 
ers, B. Gerald Cantor, chairman of 

the board, and John B. Bertero, pres- 
ident, pointed out that on April 1, 
1959 the company acquired 89 per 
cent of the common stock of Na- 
tional Telefilm Associates, Inc. and 
that operations of this new subsid- 
iary are reflected in accounts for third 
quarter ended June 30, 1959. 

Double-Barrel Victory 

Texas Compo 
Wins Double 
Tax Relief 

Big Savings Seen for 
All State Exhibitors 

Special to THE DAILY 

DALLAS, Aug. 3.-The forces of 
Texas Compo, headed by general 
counsel W. O. Read, have won fur- 
ther tax relief for theatre exhibitors 
of the state, despite an all-out effort 
by the Legislature to raise new money 
for an all-time high budget. 

Beginning Sept. 1, only a one-cent 
tax will be levied on admissions with 
a starting base of $1.06. Formerly 
the state rate began with a six-cent tax 
on $1.01. This adjustment will ac- 
count for a saving of more than $100,- 
000 per year for the state's exhibitors, 
(Continued on page 5) 

See 'Greatest Year' 
For Will Rogers Drive 

Distributor and exhibitor chairmen 
in all exchange areas are organized 
for the most ambitious fund program 
for the Will Rogers Hospital and Re- 
search Laboratories yet undertaken, 
according to Eugene Picker, chair- 
man of the fund raising and finance 
committee. This year's effort marks 
( Continued on page 4 ) 

Para. Will Re-Release 
Three Films in Fall 

Paramount announced yesterday it 
will re-release three of its biggest 
money-making pictures in the autumn. 
One is a Cecil B. DeMille biblical 
classic and the others both star Wil- 
liam Holden and Grace Kelly. 

DeMille's "Samson and Delilah" 
has been scheduled for re-release in 
September. "The Country Girl" and 
"The Bridges at Toko-ri" are slated to 
return to theatres in November. 


Motion Picture Daily 

Tuesday, August 4, [[jg 


pHILIP GERARD, Universal Pic- 
A tures Eastern publicity manager, 

will leaxe New York tomorrow for 



Charles Smadja, United Artists 
vice-president in charge of European 
production, has arrived in New York 
from Paris for conferences with home 
office officials. 


Herman M. Levy, general counsel 
of Theatre Owners of America, who 
returned to New York on Friday from 
Europe, has arrived at his home in 
Hampden, Conn. 


Al Floersheimer, Theatre Owners 
of America director of public rela- 
tions, is vacationing for the next sev- 
eral weeks. 

Abby Mann, Paramount script writ- 
er, left here yesterday for London 
via B.O.A.C. 

' • 

Mrs. Harry P. Shaw, wife of the 
division manager, Loews Poli-New 
England Theatres, is recuperating at 
the Shaw apartment in New Haven, 
Conn., following surgery. 


Charles Jordan, branch manager 
for Howco Films in Atlanta, has left 
there for St. Louis. 


William Twig, branch manager for 
Warner Brothers in Cleveland, has left 
there with his family for a vacation 
on the New Jersey 


Robert Klaeger, president of 
Klaeger Film Productions, has re- 
turned to New York from Detroit. 

Benny Harris, head of the inde- 
pendent American Film Exchange in 
Philadelphia, has entered Hahnemann 
Hospital there for surgery. 


Bosh Stack, public relations coun- 
sel for Cinema City, Inc., has re- 
turned to New York from Puerto Rico. 

Sally Ann Howes, British actress, 
arrived in New York from London 
yesterday via B.O.A.C. 



Rockefeller Center • Ci 6-4600 


In FRED ZINNEMANN'S Production of 



Plan for 'Century City' 
Is Confirmed by Fox 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 3. - Con- 
firmation of the report that 20th 
Century-Fox plans to convert its 2,300 
acre ranch, east of Malibu, into com- 
mercial sub-divisions for home and 
business sites was made by Edmund 
E. Herrscher, who had conceived plan 
for the development of Century City 
on the studio lot and will be the 
guiding factor in the new realty plan. 

The new development will be 
known as "Green Valley," named 
after Fox's "How Green Was My 
Valley," for which acreage was 
bought at $217,000, before World 
War H to make the film. The land 
is now estimate at 10 times the orig- 
inal purchase price. 

Four Reade Managers 
Receive Cash Prizes 

Four veteran Walter Reade Theatre 
managers were awarded cash prizes in 
the "manager of the month" contest 
conducted by the Walter Reade Thea- 
tre organization for the months of 
March, April and May, it was an- 
nounced by Walter Reade, Jr., circuit 
president. Sam Hofstetter, city man- 
ager in Asbury Park, N. J., became a 
three time winner by being awarded 
first place for the months of March 
and May, and also winning second 
place for the month of April, Hofstet- 
ter was cited for his outstanding ad- 
vertising and exploitation campaigns 
on the various attractions which 
played the Mayfair Theatre. 

Second prize for the month of 
March went to Ann De Ragon of the 
Strand Theatre in Plainfield, N. J., 
for her efforts in promoting children's 
shows at the theatre. First prize for 
the month of April went to Joseph 
Sommers, of the Majestic Theatre in 
Perth Amboy, N. J., for his promo- 
tions during the recent Hollywood 
Academy Awards presentation ^and for 
his all-around exploitation. 

Second prize for the month of May 
was awarded to S. Merl Burdett, man- 
ager of the circuit's Lawrence Drive- 
in Theatre in Trenton. 

Gallo Heads Firm of 
Publishers' Agents 

Raymond Gallo, formerly of the 
staff of Quigley Publications, has 
fornied Ray Gallo Associates, publish- 
ers' representatives with offices at 545 
Fifth Ave. here. 

The organization, which deals in 
domestic and foreign publication af- 
fairs, primarily from the advertising 
standpoint, also has an export oflfice 
in the Grand Central Terminal Bldg. 
for foreign publications representation. 
The new organization operates 
through franchised representatives 
throughout the country on either a 
regional or national coverage basis. 

Engel to Represent SPG 
On L. A. Museum Unit 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 3. - Samuel 
Engel will represent the Screen Pro- 
ducers Guild on the Los Angeles 
County commission for the develop- 
ment of the Hollywood Motion Pic- 
ture and Television Museum. Engle 
will head the creative committee. 

The SPG has endorsed the activ- 
ities and plan for the museum, it was 
announced by Walter Mirisch, SPG 

UA Asks Registration 
Of 100,000 Common 

From THE DAILY Bureau 

WASHINGTON, Aug. 3. - United 
Artists Corp. today asked tlie Secu- 
rities and Exchange Commission to 
register 100,000 shares of outstanding 
common stock. The company said the 
shares will be sold by the present 
holders-UA president Arthur Krim 
and board chairman Robert Benjamin 
—to a group of underwriters headed 
by F. Eberstadt. 

The company said it now has out- 
standing 1,114,218 shares of common 
and 550,000 shares of Class B com- 
mon. The latter group is owned 
jointly by Krim and Benjamin. They 
propose to sell 100,000 shares of this 
group to the underwriters, who will 
convert them into common stock and 
ofl^er them for sale to the pubhc. 

'Denim' Off to Big 
Start at Victoria 

20th Century-Fox's "Blue Denim" 
scored a big $24,000 gross for the 
first four days of its world premiere 
engagement at the Victoria Theatre 
here, surpassing any 20th attraction 
ever to play at the theatre. The an- 
nouncement from the theatre manage- 
ment also reported that the business 
being done by the drama ranks with 
the house's all-time boxoffice cham- 

'Hof Big in Brooklyn 

United Artists' "Some Like It Hot" 
has amassed a huge $74,387 gross for 
its first two weeks engagement at the 
Loew's Metropolitan in Brooklyn, it 
was announced by William J. Heine- 
man, vice-president. He said the two 
weeks are the biggest registered by 
a film for a smilar period in the last 
decade of the theatre's history. 

Fire Damages Theatre 

EUGENE, Ore., Aug. 3.-The May- 
flower Theatre here sustained dam- 
ages amounting to $50,000 in a fire 
of undetermined origin at the week- 
end. Insurance will cover part of the 

Disney Prott 

( Continued from page 1 ) ! 
shares outstanding, after provision 
taxes of $2,681,000. \ 

The corresponding period en-i 
June 28, 1958, showed net profiif 
$2,900,094, equal to $1.89 per si', 
on the 1,537,054 common shares n 
outstanding. Third quarter net is 
93 cents per share compared witli;,3 
cents per share for the third qu:ii>r 
last year. 

Consolidated gross income 
$39,363,156, up $5,031,023 over 
nine months period last year. ]> 
rentals account for $4,037,491 of 
increase. Nearly one-half of the 
rental increase was earned by "Sll 
ing Beauty" and applied 100 per 
to amortizing the cost of the picti 
Disney said. The film is expectef: 
recover its cost and show a si 
profit on its initial release, he adi, 
Television income decreased $6681, 
as a result of the daily "Mickey Mc 
Club" show being a half-hour sJ: 
this year against one hour last yi 
Disneyland Park increased $1,460,'* 
All other income, including publ 
tion, character merchandising, r 
theatrical film, music and reco 
gained $181,014. 

Disney Films to Cath 

SINGAPORE, July 30 (By 
Mail).— The Cathay Organisation . 
has signed an agreement to play 
Walt Disney productions in its 
first-run theatres in Singapore, ! 
laya, Borneo, Sarawak and Bru 
This marks the first time in ten yj 
that Disney releases have pla 
Cathay houses. 

Films now scheduled for ei 
bookings are "The Sleeping Beau' 
"The Shaggy Dog" and "Tonl 
among others. 

AB-PT Dividend 25c 

The board of directors of Ameri 
Broadcasting - Paramount Theai 
yesterday declared a third quarter c 
idend of 25c per share on the c( 
pany's common and preferred st 
payable on Sept. 15 to stockholder; 
record Aug. 21. 

CDI Acquires 'Tillie' 

Continental Distributing, Inc. 
acquired the distribution rights 
the United States of "Tillie's Pu 
tured Romance," Charlie Chapli 
first full length picture. 


The ponies at Monmouth, the pleasures 
of The BERKELEY. MffS 
Mid week or week-end. it's always a good time to conieTi 


In New York City, call WOrth 2-401C 

MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane Editor- T^m^. n T 1^ ■ " 

Advertising Manager; Gus H. Fausel, Production- Manager, TELEVISION TODAY Charles S A='J,fo^ ^;i ; ^f»"=lsr'ng Editor; Richard Gertner, News Editor; Herbert V. Fi. 

wood Bureau, Yucca-Vme Building, Samuel D. Berns, Manager; Telephone HOllywo'od 7 2145 Wathin^tn^ T r"'A.?"'^'^v*T°'"! ^'^^^^ Herman, Vincent Canby, Eastern Editors. Ho 
Bear St. Leicester Square, W 2. Hope Williams Burnup, Manager; Peter BurnurEditorf williar^^ P^^^^ Washington, D. C. ; London Bureau, 

Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing (^imn/^v W i97n c- il^'x'"""'^^"'?, principal capitals of the world. Mm 

Cable address: ' Quigpubco. New York" Martin Quigley, President; Martin ffiley Tr vice ^esiden^ Sixth Avenue, Rockefeller Center, New York 20, Circle 7-31 

rs'"-^seSo^r'of ^M^^io^n ^[cfu^r'e lleSd7Teris^^ 

class matter Sept. 21. 1.38, at the Post Omce at New Yo^k.^N. Y ^^1'^ TM^^tZ^^^.S^llJ.'f^-^^^^ a^hll^fobgn.- iC^ti^^ 


HOTTER than "Cat On Hot Tin Roof" in Salt Lake City — 

TOPPING "High Society" in Memphis — 

40% AHEAD of "Don't Go Near Water" in Houston — 

BEATING New Year's biz of "Some Came Running" in St Louis — 

CLOSE TO RECORD-BREAKING "Cat On Hot Tin Roof" which played in 
a bigger house in Los Angeles — 

SENSATIONAL in its 3rd week in Detroit — 

SMASHING New Year's totals of "Running" in Des Moines — 

ENJOYING same terrific biz in Milwaukee — 

FABULOUS in its 4th week, as it was in its 3rd and 2nd weeks in 
Chicago where its 1st week broke all M-G-M records — 

OUTGROSSING "Don't Go Near Water" in Minneapolis — 

TOPPING the tops in Oklahoma City — 

CLEANING UP even in small towns like Mankato, Minn, where it's getting 
sky-high "High Society" grosses — 

M-tl-M presents 

THE SUMMER'S cary grant 


NUMBER ONE umes mason 





Motion Picture Daily 

Tuesday, August 4. Il5i 


R. C. "Bob" Hill, Columbia branch 
manager in Denver, was gest of honor 
at a luncheon given by 50 exhibitors 
and distributors there on the occasion 
of his retirement because of poor 
health. He is being succeeded by Jules 
Needelnian, formerly a salesman in 
the Los Angeles branch for Columbia. 

John Roach, manager of the Stan- 
ley-Warner Stanley Theatre, Philadel- 
phia, center-city firSt-run house, has 
been promoted to district manager for 
the circuit. He will be succeeded at 
the Stanley by Larry Graver, manager 
of the Lane, first-run house in the 
Oak Lane area, while Herman Comer, 
manager of the Logan, key neighbor- 
hood theatre moves up to the Lane. 

Jack Beresin, president of Berlo 
Vending Co., Philadelphia, and for- 
mer chief barker for Variety Clubs 
International, has been named chair- 
man of the entertainment industry 
division for the forthcoming United 
Fund campaign in the Quaker City. 


Paul Lyday, managing director of 
the Denver Theatre, Denver, is being 
transferred by Fox Intermountain 
Theatres to Los Angeles, where he 
will work on special assignments in 
the office of Fox West Coast. Harold 
Rice, Denver district manager for Fox 
Intermountain, will take on added 
duties as manager of the Denver 


Chris Salmon, executive vice-pres- 
ident and treasurer of Odeon Thea- 
tres (Canada) Ltd., with offices in 
Toronto, has been named president 
of Rank Records of America. 


Roger Garrett, formerly the organ- 
ist at Loew's Ohio Theatre, Colum- 
bus, has been named general manager 
of station WBOY-TV, Clarksburg, 
West Va. 

Four Executives Resign 
From Republic Units 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 3. - Victor 
M. Carter, president and chairman of 
the board of directors of Republic 
Pictures Corp., today announced he 
has received and accepted resigna- 
tions from the following members of 
the Republic organization: Douglas 
T. Yates, a director of Republic Pic- 
tures and general manager of Con- 
solidated Film Laboratories in Ft. 
Lee, N.J., and New York; Walter L. 
Titus, salesman of Consolidated 
Laboratories in New York; Richard 
G. Yates, Eastern sales manager of 
Hollywood Television, Inc.; and 
Rudy Ralston, producer at Republic 
Studios in Hollywood. 

Carter said he had announcement 
to make at the present time as to the 
replacements of these men. 

Rogers Drive 'Greatest Year' Score Sfofe Officfa/ 

On SmioY ^''"i 'ssi 

( Continued 
the tenth anniversary of stewardship 
by the present operational group, he 
pointed out, and it spotlights a "de- 
cade of positive action and advance- 
ment in healing and research, at Will 
Rogers, which is the outcome of the 
'new approach' introduced when the 
group took over in 1949." 

"It is particularly significant that 
in the past ten years, from a position 
of near-closing, the Will Rogers Hos- 
pital has been revitalized, and now 
has taken its place among the world's 
most respected of such hospitals," he 
said. In that period the hospital has 
expanded its service to the industry's 
own, and now treats patients, at no 
cost, for all chest diseases including 
lung cancer, tuberculosis and heart 
disease. Its research laboratories now 
are among the finest and most active 
in the field. 

A. Montague, president of Will 
Rogers, has observed that, "This 

from page 1 ) 
year's distributor and exhibitor chair- 
men are fully cognizant of the im- 
portance of the humane work they 
are doing for their industry's Will 
Rogers Hospital. They are confident, 
too, that this year's goal, necessitated 
by increased healing and research 
work of one million dollars can be 
reached, and they are dedicated to 
fulfilling the aim. Each one of these 
men can be justifiably proud of his 
part in this work. Certainly we are 
proud of them, and thankful too, for 
their accepting this responsibility so 
seriously and earnestly." 

The national combined drive com- 
mittee is headed again this year by 
S. H. Fabian and Ned E. Depinet. 
National distributor co-chairmen for 
the second year are Alex Harrison and 
James Velde. M. A. Silver is national 
exhibitor chairman, and has been for 
all these campaigns during the past 
ten years. 

UA Records Appoints 
Costa A&R Director 

Don Costa has been named director 
of artists and repertoire of United 
Artists Records, it was announced by 
Max E. Youngstein, president of 
UAR, and David V. Picker, executive 
vice-president of the record com- 
pany. Costa will assume his new 
position at the conclusion of his pre- 
sent contractual commitments. In ad- 
dition to his A & R functions, he will 
also perform for the UAR label as a 
recording artist. 

Costa, who is a composer, con- 
ductor, and arranger as well as record 
executive, vwll direct all recording 
activities of United Artists and its 
subsidiary labels. He comes to U.A. 
from ABC-Paramount. 

NT May Shut Down 
Theatre in Phila. 

Special to THE DAILY 

PHILADELPHIA, Aug. 3.-The de 
luxe Fox Theatre, center city house 
operated by National Theatres, has 
announced possible closing on Aug. 
11 unless it is able to obtain a major 
adjustment in its rentals. The theatre 
management declared that in spite of 
many economy measures, the large 
house is unable to attract enough pat- 
ronage to warrant the payment of a 
rental of $2,100 a week. The situation 
has also been aggravated by the bid- 
ding situation among the first-run the- 
atres which has kept the Fox from 
offering major pictures for some time 

Tmgler' World Bow 
Slated tor Midnight 

Special to THE DAILY 

DETROIT, Aug. 3.-"The Tingler," 
a William Castle Production for Co- 
lumbia release, will have its "world 
screamerie" here at the Broadway 
Capitol Theatre at 12:01 Wednesday 
morning. The midnight - plus - one 
showing and earlier festivities will be 
in keeping with the "spook-show" at- 
mosphere of the film. 

The "screamerie" will mark the de- 
but of several of William Castle's new 
exploitation gimmicks. The Broadway 
Capitol Theatre has installed several 
hundred Percepto units, under the 
supervision of Milt Rice, technician- 
developer of Percepto. The units, 
which transmit a "tingling sensation" 
to people in the audience, took less 
than six hours to install in the thea- 

Castle has been here since July 27 
for promotional activities on behalf of 
the film, acting as a "living trailer." 
He will also set the stage for the un- 
usual first showing with a personal in- 

'Tough' Eastern Bow 
In Phila. on Friday 

United Artists' "Cry Tough" will 
have its Eastern premiere at the Vik- 
ing Theatre in Philadelphia on Fri- 

An all-media campaign blanketing 
radio, TV and newspaper outlets will 
promote the film's opening at the the- 

Form New Production 
Company at Hartford 

Special to THE DAILY 

HARTFORD, Aug. 3.-Dan MaseUi 
and Paul DeTuccio, formerly on the 
production staff at WHCT-TV ( Chan- 
nel 18), have formed pastern Pictures 
Corporation, at 967 Farmington Ave., 
West Hartford, to produce theatrical 
motion pictures. 

The initial project, untitled as yet, 
concerns the life story of ex-feather- 
weight boxing champion Willie Pep 
of Hartford, the latter to serve as 
technical advisor, Maselli as producer 
and DeTuccio as director. 

Local interests are raising upwards 
of $100,000 and the start of shoot- 
ing, exteriors in Hartford, and interi- 
ors either in New York or California, 
is dependent upon completion of cast- 
ing. Releasing outlet hasn't been set. 

Special to THE DAILY 

New developments in Grecillt 
County on the Sunday theatre ij n 
ing controversy include: ' 

Attorneys for a group of local li i 
operators took sharp exception ii 
state attorney-general's statemenci i i 
Sunday movies are in violation oj he 
law except under certain cond ; n 
and in certain cities and co 
specifically mentioned in the sta 

A spokesman for Sheriff J. R. 
tin, who is out of town, indicatec 
for the fourth straight Sunday ( 
ties would not serve summonst 
operators who showed films on 
day. Summonses were served on 
28 and July 5 but not on succe< 

Arrangements were made for 
to be selected for the trial ol 
theatre operators whose cases 
pending before Magistrate J. T. ; 
ings. The time for the trial has' 
been set, however. 

Dowd Appointed UM 
National Sales Mana{ 

Thomas J. Dowd had been 
pointed national sales manager of 
United Motion Picture Organizat 
it was announced yesterday by R' 
ard Davis, president. He succeeds 
Samuels, who resigned recently. 

Dowd also is president of Cei 
Film Distributors, Inc., and Pru( 
tial Service Corporation in Chic 
both film distributing companies, 
also operates the Capri Theatre 
Chicago's Loop district which he 
quired from Davis two years ago 

Dowd started in the industr)^ 
1939 with Stanley Warner and \ 
time out for the Navy during Wi 
War II, has been active in both! 
hibition and distribution. At pre: 
he hves in New York and commi 
to Chicago for weekends. 

MGM's 'Big Operatoi 
'For Adults' in Mempl 

Special to THE DAILY 

MEMPHIS, Aug. 3. - The Mi 
film, "The Big Operator," which 
completely banned from Memphis 
the Board of Censors last week, 
approved by the same board today 
showing to adults only. 

Louis C. Ingram, MGM bra 
manager, said several scenes were , 
from the film and censors revievJ 
it again. 

Set ITO of Ohio Anm 
Convention, Oct. 26-i 

Special to THE DAILY 

COLUMBUS, O., Aug. 3.-The 
nual convention of ITO of Ohio 
both indoor and drive-in theatre 
erators will be held at the Desf 
Hilton Hotel here, Oct. 26-28, it 
announced. Non-members of the O 
organization as well as regular m« 
bers will be welcome, it was emp 


( day, August 4, 1959 

Motion Picture Daily 


Hied of Md. 

( Continued from page 1 ) 
i unified voice and opinion of 
Viand exliibitors." 
OA is asked to review the situ- 
. with a view to ehminating "this 
.icessary additional organization." 
t seems to us," Leventhal wrote 
sotes, "tliat if TOA has a story 
'3II, it should be told to every 
/land exhibitor in Maryland, not 

hotel room out of state. Our or- 
?;ition would have been happy 
ipply a forum to TOA for such a 


Vhile the Maryland Theatre Own- 
ire affiliated with National Allied 
'; is no reason to believe that 
position is not subject to re-eva- 
'on at all times," Leventhal wrote, 
tainly our membership would 
erly demand that the Maryland 
affiliate nationally with that or- 
'?ation which demonstrates that 
n most effectively help our mem- 

'e added that Maryland Allied 
thinks "it is a disservice to the 
unit (a TOA affiliate) with whom 

I Work very closely on matters of 
lal interest, to divide its member- 

f between two units." 
liked for comment yesterday on 
jVIaryland AUied letter, TOA head- 
ters said it had not yet had an 
prtunity to contact Kerasotes on 
.matter but that if he had com- 
t after doing so, it would be re- 
i;d to the press promptly. 

!azilian President 
See Cinerama Bow 

pselino Kubitschek, president of 
lil, will airlift himself 250 miles 
1 Rio de Janeiro, the capital, to 
Paulo for the premiere of Cine- 
1 in the Comodoro Theatre Aug. 
jit was announced here yesterday 
). H. Fabian, president of Stanley 
ner Corp. 

ost for the occasion will be Gov- 
r Carvallio Pinto of the State of 
Paulo, most important state in the 

Hiblic. The premiere will be for the 
3fit of the Cancer Hospital, headed 

'Donna Carmen Prudente. 
he Brazilian president has never 
ire attended a motion picture per- 
lance outside of the Presidential 
ce screening room since his in- 
aration. His visit was arranged 
ugh the initiative of Harry Stone, 
ion Picture Association represent- 
e in Brazil, Donna Prudente and 

.ry Goldberg, advertising and pub- 
y manager of Stanley Warner, who 
in Brazil to supervise the cam- 
;n to open Cinerama. The opening 
lure will be "This Is Cinerama." 

Cathay Company Plans 
Public Stock Offer 

Special to THE DAILY 

SINGAPORE, July 30 (By Air Mail). 
—The Cathay Organisation, actively 
operating a chain of 60 first-run thea- 
tres and supplying pictures to over 
200 independent cinemas, is to be 
turned into a public company next 
year. The new company is expected 
to be named the Cathay Organisation, 
Ltd., and will be capitalized at over 

Loke Wan Tho, head of the Cathay 
Organisation, said that the first step 
to be taken will be the amalgamation 
of five companies now within the 
Organisation. These five companies 
are: International Theatres Ltd., hold- 
er of exhibition rights; Cathay Thea- 
tres Ltd., holder of land rights; Loke 
Theatres Ltd.; Associated Theatres 
Ltd., and Cathay Organisation Agen- 

Shares will be issued in suitable 
denominations and will be offered to 
the general public. A substantial block 
of shares, however, will be reserved 
for prospective Malay shareholders. 
"It is not fair for us to keep the film 
industry exclusively for one race— the 
Chinese," Loke explained. "For the 
sake of interracial harmony, we have 
to encourage other races to share our 
enterprise and profits." 

The Cathay Organisation has thea- 
tres in Singapore, Malaya, Sarawak, 
Borneo, Brunei and Bangkok. The 
Cathay-Keris film studios in Singa- 
pore and the MP&GI studios in 
Hong Kong are also part of the Or- 

MGM Abroad 

Add Cinerama Shows 

PHILADELPHIA, Aug. 3.-Extra 
matinee performances have been 
scheduled at the Boyd Theatre for the 
remainder of the summer for the cur- 
rent run of "Cinerama South Seas 
Adventure," now in its 24th week. 
Matinees on Tuesdays, Wednesdays 
and Thursdays have been added to at- 
tract housewives, together with their 
children, as well as for the con- 
venience of out-of-town visitors. Mati- 
nees were previously scheduled for 
Saturdays and Sundays and will be 
continued for weekends in addition to 
the nightly performances. 

( Continued from page 1 ) 
charge of production, upon his return 
from a three-week business trip to 

Following meetings in London, 
Paris and Berlin with independent 
foreign producers and directors, de- 
cisions were reached to start a mini- 
mum of four pictures at the MGM 
London Studios during the next 
six months. Additional productions 
planned include three in Germany 
and two in Spain. All will be filmed 
abroad with top international pro- 
ducers and directors and personali- 
ties for release by MGM in the coun- 
tries of their origin and possibly 

Met with Vogel in Paris 

Joseph R. Vogel, president of 
Loew's, Inc., met in Paris with Siegel, 
Maurice Silverstein, Loew's Interna- 
tional vice-president, and David 
Lewis, regional director for Europe, 
in completing plans for the program. 

"The Day the Bank of England 
Was Robbed," to be produced by 
Jules Buck, was set as the first of the 
four British projects to start at the 
London Studios. 

Siegel made a thorough survey of 
European production in talks with 
Independent European producers in 
London, Paris, Berlin and Frankfurt. 
Spanish and Italian Industry leaders 
attended the discussion in Paris. 

Sloane Named 

( Continued from page 1 ) 
film industry as a press book writer 
for Paramount Pictures. He moved 
to UA as trade press contact in 1953 
and held that post until his appoint- 
ment as assistant publicity manager 
in 1958. 

Columbia Cuts Rates 

( Continued from page 1 ) 
that the 25 per cent overhead rate 
presently charged to independent 
producers affiliated with the studio 
has been reduced to 22y2 per cent. 

The two-and-half per cent saving 
is retroactive to July 1, 1959 and 
will include pictures now in produc- 
tion which started prior to the July 
1 date, Briskin disclosed at a meeting 
attended by the independent pro- 
ducers as well as studio executive 

Applies to Filming Abroad 

In addition, the studio chief re- 
vealed that producers' contracts 
would be amended accordingly and 
that the new rate is based on present 
overhead costs and the production 
schedule for the current fiscal year. 
He also pointed out that other charges 
heretofore not absorbed by Columbia 
would be taken over by the studio. 
This would apply not only to films 
produced in Hollywood but also 
abroad, as in the case of the current 
William Goetz production "The Franz 
Liszt Story." 

'Fun Alert' Program 
Plugs Detroit Films 

Special to THE DAILY 

DETROIT, Aug. 3. - The motion 
picture industry is the principal bene- 
ficiary of a new program conceived 
by Harold L. Neal, executive vice- 
president of American Broadcasting- 
Paramount Theatre's station WXYZ. 

The program, "Fun Alert," con- 
sists of capsule comment run 13 times 
daily. Beamed to show "why it is 
great to live in Detroit," Detroit's 
radio show world reporter Dick Os- 
good tells people to get out of the 
house and have fun. Subjects covered 
are first and subsequent movie runs, 
circuses, the zoo, special events such 
as the visit of the U. S. Navy, special 
exhibits, band concerts, sporting 
events, museum displays in fact any- 
thing which is cultural or recreational. 

No charge is made for this public 
service feature with between 60 and 
75 per cent of the time devoted to 
motion pictures. 

Texas Compo 

( Continued from page 1 ) 
Kyle Rorex, executive director of 
Texas Compo, has estimated. ■ 

Rorex reported further that efforts 
put forth by Texas Compo had also 
gained exemption from the occupation 
tax which ranged annually from $10 
per theatre in the smallest town to 
$150 per theatre in the cities. Total 
savings for Texas theatre owners will 
be around $37,000 yearly. 

The "double-barrel tax relief," Ro- 
rex said, came after two years work in 
preparing the industry hardship case. 
"The theatres in Texas," he continued, 
"would probably have had additional 
admission taxes imposed had it not 
been for the outstanding work of our 
general counsel and the Texas Compo 
tax committee. Instead, our theatres 
were able to secure the only tax re- 
duction given up and at a most criti- 
cal time when many otlier luxury 
items were feeling tlie pinch of new 
tax levies, all of which borders on the 

^Capone' Dates Here 

Allied Artists' "Al Capone" will 
open in a mass booking in 75 neigh- 
borhood theatres tomorrow in the 
New York metropolitan area. The film 
will be seen in theatres of the RKO, 
Century, Skouras, Island, J & J Brand, 
Fabian, Interboro, Prudential and 
Randforce circuits as well as in some 
Loew's houses and independents. 



Sales Offices 
and Warehouses 

■ ■■■■■■■■■■■■■■■■■■■■■■■■■■I 

Photographic materials of extraordinary quahty for over half a century a complete 

321 West 54th Street 6601 N. Lincoln Ave. 

New York 19 Lincolnwood, III. 
New York (Chicago) 

6370 Santa Monica 

Los Angeles 38 

1355 Conant Street 

Dallas 7 

1925 Blake St. 

Denver 2 

Line of 
Cine Films 


Motion Picture Daily 

Tuesday, August 4, 59 

Yelevis'lon Today 

Rites for Col 

9 Acct. Executives 
Named by UA-TV 

Nine additional account executives 
join United Artists Television, Inc., 
it was announced yesterday by Bruce 
Eells, executive vice-president of 
UA-TV, at the opening of a week of 
sales management meetings here. 

The new account executives, who 
were greeted at the meeting by Her- 
bert L. Golden, United Artists vice- 
president in charge of operations, and 
president of UT-TV, include John J. 
Howley and Frank E. Lebeau, both 
reporting to James F. Delaney, south- 
west Division manager; Ted Swift and 
Casper Chouinard, both reporting to 
John R. Allen, Central Division man- 
, ager; Charles A. Dunbar, reporting to 
Jack Gregory, \Vestern Division man- 
ager; and John W. Weidmer, report- 
ing to headquarters in New York. 

The remaining three account ex- 
ecutives already announced as joining 
UA-TV yesterday are George R. 
Swearingen, Jr., and Art Moger, both 
reporting to Phil Williams, Eastern 
Division manager; and Alan B. John- 
stone, who reports to Jack Gregory. 

Division Heads Attend 

Participating in the meetings this 
week, which are under the direction 
of Eells and Kurt Blumberg, Eells' 
administrative assistant and also man- 
ager of syndication operations are 
division managers Williams, Allen, 
Gregory and Delaney. Also present 
are: William R. Dothard, regional 
sales manager of the Eastern Divi- 
sion; Howard Christensen, regional 
sales manager of the Central Division; 
Myron A. Elges, regional sales man- 
ager of the Western Division; Robert 
Dalchau, regional sales manager of 
the Southwest Division; and John J. 
Mulvihill, general sales executive spe- 
cializing in New York network and 
national advertiser presentations. 

A major announcement relating to 
the appointment of a Syndication 
Sales Manager will be made at today's 
opening session. 

Du Mont Lab Reports 
Loss for 12 Weeks 

Allen B. Du Mont Laboratories, 
Inc. reported yesterday it sustained a 
loss of $29,826 on sales of $4,786,272 
for the second twelve weeks of this 
year to June 21. For the first 24 
weeks of 1959 the loss was $117,672 
on sales of $9,243,436. 

For the first six months of 1958 
the company reported sales of $18,- 
493,000 and a loss of $5,124,000. This 
deficit included a reserve of $2,900,- 
000 for the estimated loss from the 
disposal of its consumer television set 

D. T. Schultz, president of the 

Landau Urges FCC Open Option Time 
To Non-Network Program Sources 

From THE DAILY Bureau 

WASHINGTON, D.C., Aug. 3.-A proposal under which television stations 
would be permitted to option time to program sources other than the three 
existing networks was made today to the Federal Communications Commission 
by Ely A. Landau, chairman of the 

board of National Telefilm Associates. 

Specifically, NTA proposed to the 
Commission that Option time be con- 
tinued at the present level of three 
hours per broadcast day segment: 
that no station be permitted to option 
more than two-and-one-half hours of 
each segment to any one program 
source; and that no station be per- 
mitted to option time to any one 
program source in such an amount 
so that the total of time optioned to 
that same source in the same market 
would exceed two-and-one-half hours. 

Commenting on the proposal. Lan- 
dau said, "I want to stress that under 
conditions existing in the broadcast 
economy today option time is nec- 
essary and we so state in our brief 
to the Commission. But it is common 
knowledge that program sources other 
than the networks themselves do not, 
in actual practice, have access to 

prime time. The Commission is now 
on record as endeavoring to rectify 
that condition. 

"We do not believe that the pro- 
posed rule can achieve that purpose 
without implementation. It is our 
hope and belief that by embracing 
the practical modifications we have 
proposed the Commission will usher 
in a new era of unprecedented and 
healthy competition for the entire 
television industry." 

The FCC originally announced its 
intention of revising existing option 
time regulations on April 23, 1959. 
Under the Commission's proposed 
rule, option time would be reduced 
from three to two and a half hours 
in each of the broadcast day segments. 
No provision was made, however, 
which would include option time to 
program sources other than the ex- 
isting three networks. 

WB Using 70 mifers Radio Outrating TV 
On 8 Fall TV Series in Summer Audience 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 3. - Seventy 
writers, the largest number ever em- 
ployed at one time by the studio for 
its television division, are currently 
preparing 150 teleplays required to 
complete Warner Bros.' slate of TV 
film production for the coming season. 

With a like number of scripts al- 
ready completed, Warner Bros, has 
reached the half-way mark in the 
purchase of story material for the 
eight hours of programming it will 
supply every week throughout the 
approaching television year. The in- 
crease in writers employed is due to 
the fact that Warner Bros.' TV pro- 
duction output, operating under the 
personal supervision of Jack L. War- 
ner, has nearly doubled over the past 

Under the aegis of television ex- 
ecutive producer William T. Orr, War- 
ners has added four new hour-long 
series for the Fall. They are "The 
Alaskans," "Bourbon Street Beat," 
"Bronco" and "Hawaiian Eye." Re- 
turning 60-minute series are "77 Sun- 
set Strip," "Maverick," "Cheyenne" 
and "Sugarfoot." 

company, stated that all three divi- 
sions of the Company— military elec- 
tronics, tubes, and industrial electro- 
nic equipment— are participating in 
the improved operations, which are 
expected to be profitable over the 
balance of the year. 

Special to THE DAILY 

RIDLEY PARK, Pa., Aug. 3.-For 
the first time in two years, more 
Americans are listening to the radio 
each day than are watching television 
programs, according to a media activ- 
ity report released by Sindlinger & 
Company here. 

A three-week trend began during 
the week ending July 9, when radio 
listening amounted to 79,400,000 
Americans ( 12 years or older), where- 
as 78,600,000 persons viewed televi- 
sion daily during the same period, 
the report indicates. Of the persons 
interviewed by the Sindlinger organi- 
tion, 62.4 per cent had listened to 
radio the day before questioned, 
whereas 61.8 per cent watched TV. 

Continuing this trend during the 
week ending July 16, daily radio 
listening was attributed to 79,100,000 
persons (62.2 per cent of those inter- 
viewed ) , and TV daily viewing to 77,- 
900,000 (61.3 per cent). During the 
week ending July 23, radio accounted 
for 79,300,000 listeners (62.3 per 
cent), whereas television accounted 
for 77,100,000 viewers (60.6 per 
cent ) . 

Albert E. SindUnger, president of 
the firm, stated that radio hstenership 
usually increases during the summer, 
with the high point coming in the last 
two weeks in August. Last summer, 
radio listenership was up over the 
previous year, he said, but was not 
able to outdraw TV. 

(Continued from page 1) 
vision executives attended the ser^ 
yesterday at which Rabbi Loi,: 
Newman of Temple Rodolph S 
presided. Judge Ferdinand Pecoi :i 
livered the eulogy. 

Pallbearers were Louis J. Bar 
Dr. Maximillian Goldstein, B 
Hanft, Jerome Hyams, Rube Jac 
Leo Jaffe, Paul N. Lazarus, Jr., 
Mitchell, A. Montague, Judge Pe 
Harold Regenstein, Dr. Samue 
Scadron, A. Schneider, Cli 
Schwartz, Dr. Melvin Stone, D( 

Interment was at Mt. Carmel C 
tery in Queens. 

Son of Co-Founder 

The deceased was the son ofi 
late Jack Cohn, and nephew of, 
late Harry Cohn, co-founders of 
lumbia Pictures, both of whom 
died within the past two years 
lowing heart attacks. 

Ralph Cohn is survived by his 
the former Doris Huff am; his mo 
Jeanette Cohn; a daughter, Jan, a; 
brother, Robert, a film producer 
executive who has been coordii: 
of Columbia's European produc 

Ralph Cohn was educated at 
nell University. Soon after finish 
college he became executive prod 
for the Darmour Studios, later a 
ducer for Columbia Pictures and 
formed Triangle Prods, and Cc 
Prod, in association with Mary I 
ford and Buddy Rogers, relea 
through United Artists. During W\ 
War II he served with the A 
Signal Corps and was assigned to' 
production of training films. 

Formed Telefilms in 1948 

In 1948 he formed Telefilms, 
for video production, and later 
same year organized Pioneer 1 
films Inc. for TV production, bee 
ing one of the first film produceri 
enter the new field. For the first 
years the company produced fih 
commercials for TV. In 1949 it | 
came a part of Columbia Picti 
and was renamed Screen Gems, \i 
Cohn as general manager. It nr' 
Columbia the first major film comp 
with a TV film operation. 

Screen Gems has expanded 
worldwide proportions during 
past half-dozen years. Cohn 
elected its president in March, If 
and at the same time was name 
vice-president of the parent compJ 

'Rocket,' 'Dooley' Bi^ 

Columbia's "Have Rocket, \ 
Travel" and "The Legend of 1 
Dooley" grossed an outstanc 
$7,100 for the three-day weekenc 
the Columbia-Loew's Theatre 
Washington, D.C. The double 
has been held over for a second wf 
the company said yesterday. 

"Have Rocket, Will Travel" 
rolled up $8,300 for six days in 
ton at the Pilgrim Theatre, wii 
it is paired with Columbia's "I 
Boy! Hey Girl!" The bill will 
moved over to the Mayflower. 

1 L. 86, NO. 25 





)r 20th-Fox 

)n Zanuck's 
59-'60 Slate 

Danyl Zanuck 

) Be Made Here, Abroad 

! Story Locales Require 


')arryl F. Zanuck Productions, Inc., 
]\ undertake a program of 10 Cine- 
'Scope productions during 1959-60 
r release 
3ugh 20th 
itury - Fox, 
' producer 
\ounced yes- 

,^he proper- 
ly, he said, 

1 be filmed 
' 20th Gen- 
try - F o x's 

llywood stu- 

s and 
cad, d ab- 
iding upon 
lie requirements. 

leady for immediate production is 
Crack in the Mirror," which Rich- 
( Continued on page 4 ) 

J A Pictures Set to 
mdle 'Viindiammer' 

*JTA Pictures, the theatrical distri- 
i:ion arm of National Telefilm Asso- 
(tes, has taken over distribution of 
tional Theatres' Ginemiracle fea- 
{e, "Windjammer," in the U. S. and 
aada, it was announced by Harold 
Idman and Leonard S. Gruenberg, 
I {Continued on page 5) 

(fielton Named Sales 
ead of NTA Pictures 

Wilham Shelton has been named 
leral sales manager of NTA Pic- 
es, it was announced by Leonard 
Gruenberg, general manager. NTA 
tures is the theatrical distribution 

1 of National Telefilm Associates, 

\ veteran in all phases of the mo- 
n picture industry, Shelton was for- 
{Continued on page 5) 


UA Plans First Intercontinental 
Promotion Meetings Here Next Week 

United Artists will hold "the first intercontinental promotion conferences in 
motion picture industry history," it was announced yesterday by Arnold M. 
Picker, vice-president in charge of foreign distribution, and William J. Heine- 

man, vice-president. The meetings 

will be held here from Aug. 10 
through Aug. 14. 

The conferences will bring together 
top-echelon United Artists officials 
from both sides of the Atlantic to set 
up comprehensive global promotion 
and sales patterns. The opening ses- 
sions next Monday will be chaired 
by Roger H. Lewis, UA vice-president 
in charge of advertising, publicity and 

Lewis declared that for the first 
(Continued on page 5) 

Hospital Drive Tests 
Are Ahead of Last Year 

Public response to territorial tests 
for the 1959-60 Will Rogers Hospital 
Combined Drive held in July in sev- 
eral areas was better than anticipated 
with collections well ahead of last 
year, it was reported here yesterday. 
Most theatres have scheduled the col- 
lections for this month, and others are 
pledged to continue their efforts 
through September. 

The July tests were held primarily 
in Pittsburgh and New Haven by 
Stanley Warner and in Cleveland by 
Loew's Theatres. Among the pictures 
shown in the period were "A Hole in 
the Head," "Anatomy of a Murder," 
"The Five Pennies," "Last Train from 
Gun Hill," and "The Nun's Story." 
Collections ran for the full runs of the 
( Continued on page 4 ) 

'Pillow Talk' to Make 
World Bow in Cleveland 

Universal - International's "Pillow 
Talk," the new Arwin Productions ro- 
mantic comedy starring Rock Hud- 
son and Doris Day, will have its world 
premiere at the Hippodrome Theatre 
in Cleveland on Oct. 8 followed by 
openings on Oct. 9 at the Michigan 
Theatre in Detroit and the United 
Artists Theatre in Chicago, it was an- 
nounced by Henry H. Martin, gen- 
eral sales manager. 

Velde Begins Series of 
Exchange Sales Meets 

James R. Velde, United Artists vice- 
president in charge of domestic sales, 
will hold a series of sales meetings in 
six major exchange areas beginning 
today in Washington, D. C. He will 
meet with company sales representa- 
tives and exhibitor leaders in a coast- 
(Continued on page 5) 

Coleman Appointed UA 
Asst. Publicity Manager 

Val Coleman has been named as- 
sistant publicity manager, of United 
Artists, it was announced yesterday 
by Roger H. Lewis, vice-president in 
charge of advertising, publicity and 

Coleman moves into the position 
(Continued on page 5) 

MPAA, ACE Set Committees to Study 
More Films, Small Theatre Aid, Ads 

Committees of the Motion Picture Association of America and the American 
Congress of Exhibitors that will work in the special areas discussed at last 
week's joint meeting of the two organizations here were named yesterday 
by Eric Johnston, MPA president, and 
S. H. Fabian, ACE chairman. 

On the committee to study pos- 
sibilities of increased production and 
product supply are the following: 
Fabian and Sol A. Schwartz, co-chair- 
men; Sidney Markley and William 
Forman, for ACE; Barney Balaban 
and A. Schneider, co-chairmen, for 

On the committee to examine into 

possible aid to small theatres: Horace 
Adams and George Kerasotes, co- 
chairmen; Irving Dollinger, Max A. 
Cohen and Albert Pickus, for ACE; 
Arthur Krim, Robert Benjamin and 
A. Montague, co-chairmen, for MPA. 

On the committee to examine all 
phases of industry advertising; Cohen 
and Emanuel Frisch, co-chairmen; 
(Continued on page 2) 

Back from Europe 

Vogel Reports 
MGM Recovery 
Strong Abroad 

Sees Pace Here Matched; 
Lauds ^Hur* London Plans 

MGM's recovery and advancement 
overseas is as marked and gratifying as 
it has been in this country, Joseph R. 

Vogel presi- 
d e n t of 
Loew's, Inc., 
said yesterday 
in commenting 
on his recent 
European trip 
from which he 
returned last 

Vogel ex- 
pressed special 
enthusiasm over 
plans for the 
London pre- 
miere of "Ben- 
Hur" later this year, and remarked on 
the continuing success of "Gigi " and 
the strong promise being shown by 
the company's current release, 
"North By Northwest." 

"Although the London engagement 
(Continued on page 4) 

Joseph R. Vogel 

No Shortage of JOntm 
Equipment: Sweeney 


There is no shortage of 70mm 
equipment, despite the belief of some 
in the trade to the contrary, Martin 
Sweeney, executive vice-president of 
the Todd-AO Corp., told a press con- 
ference here yesterday. 

Sweeney said that many exhibitors 
think that 70mm equipment is either 
not available at all or will be avaii- 
(Continued on page 4) 

Success of 'Scapegoat' 
Changes Booking Plans 

Following a big first week at the 
Saxon Theatre in Boston, M-G-M's 
"The Scapegoat," grossed a fine $5,- 
700 in the first three days of its sec- 
ond week, topping the grosses for 
(Continued on page 4) 


Motion Picture Daily 

Wednesday, August 5, I5( 



MILTON R. RACKMIL, president 
of Universal Pictures, will leave 
New York today for a one-month busi- 
ness trip to Europe. 


Ned E. Clarke, Buena Vista for- 
eign sales manager, has returned to 
New York following a trip to Eng- 
land, France and Germany. 


Charles B. Moss, president of B. S. 
Moss Theatres, has arrived on the 
Coast from New York. 

Richard Kahn, Columbia Pictures 
exploitation manager, will return to 
New York today from Detroit. 

Joseph Pincus, 20th Century-Fox 
casting director, will leave here 
aboard the "Liberte" today for Eu- 


Carl H. Clausen, comptroller of 
Paramount's advertising-publicity de- 
partment, is recuperating at Forest 
Hills General Hospital following treat- 
ment there. 


Jamie Jamieson, recently-appoint- 
ed supervisor in Latin America for 
the Rank Organization, will arrive 
in New York on Saturday from Ha- 
vana, and will leave here shortly 
thereafter for the Coast. 

Jesse Kayo, West Coast head of 
M-G-M Records, has left Hollywood 
for Nassau, B.W.L, for a company 
sales meeting. 


Glen Wittstruck, owner of the 
Buckskin Drive-in Theatre, Ignacio, 
Colo., is convalescing at his home 
there following surgery. 

Frank Borzage, director of Buena 
Vista's "The Big Fisherman," has ar- 
rived in New York from Hollywood. 


TimE! Q 


^OWt copy available at your Q 


Frisco Mayor Frowns 
On Fox Theatre Buy 

Special to THE DAILY 

SAN FRANCISCO, Aug. 4.-Mayor 
George Christopher of this city said 
today there appears small chance of 
the city snapping up the offer from 
National Theatres to buy the Fox 
Theatre here for $1,150,000. He posed 
these two objections: 

1[ That much money currently is not 
in the city coffers. 

If What to do with the almost 
5,000-seat ornate showplace, for 30 
years the pride of local movie-goers? 

National Theatres president John 
B. Bertero had suggested the big 
theatre would make an ideal conven- 
tion site for the already heavily- 
booked Civic Auditorium, which is 
direly in need of rejuvenation. 

Mayor Christopher, however, has 
not slammed the door on the pos- 
sibility of the city buying the Fox. He 
has instructed all department heads 
involved in such a transaction to sur- 
vey the situation in time to meet 
Bertero's two-week time limit for ac- 
ceptance before National Theatres 
starts plans for reconverting the ven- 
erable theatre for other commercial 
use, possibly a ten story hotel. 

The Fox was built in 1929 at a 
cost $5,000,000. 

Three Trailers Readied 
For 'Sign of Gladiator' 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 4. - Three 
trailers, which can be integrated into 
a single week-before-opening promo- 
tion, are being completed this week 
for theatres which will play American 
International's "Sign of the Gladia- 
tor." The first trailer is a one-minute 
teaser to run for two weeks a month 
before the playdate. The second, of 
two minutes, will be added to the first 
for three minute plugs two weeks in 
advance. The week before opening 
the exhibitor can add the third longer 
trailer of three minutes for a total of 
six minutes. 

All theatre trailers, as well as radio 
and television spots, will be narrated 
by Andre Baruch. 

Stanton Griffis, of Para. 
Board, Injured in Italy 

Stanton Griffis, 72, member of the 
board and chairman of the executive 
committee of Paramount Pictures, suf- 
fered broken ribs in a fall last Sunday 
while vacationing in Venice. Compli- 
cations reportedly set in with the re- 
sult that Dr. William T. Foley, Grif- 
fis' New York physician, left for 
Italy last night after talking with the 
injured man by trans-Atlantic tele- 
phone. Griffis will be flown home if 
his condition permits. 

A partner in the investment bank- 
ing firm of Hemphill, Noyes & Co., 
Griffis has been on the Paramount 
board for about 25 years. 

'Big fisherman' Has 
World Bow at Rivoli 

Ambassadors from 30 United Na- 
tions countries, national and state 
political officials and stars of the en- 
tertainment world attended the invi- 
tational world premiere of Rowland 
V. Lee's production of "The Big Fish- 
erman," last night at the Rivoli Thea- 
tre here. The fihn begins a reserved 
seat, 10 weekly performances en- 
gagement at the theatre today. 

Howard Keel and Martha Hyer, 
starred in the Buena Vista release with 
Susan Kohner, John Saxon and Her- 
bert Lom, producer Lee and director 
Frank Borzage headed a celebrity 
contingent at the premiere which in- 
cluded Joanne Woodward, Oscar 
Hammerstein 11, Polly Bergen, Errol 
Flynn, Red Buttons, Tina Louise, 
Jack Parr, Roddy McDowall, Hal 
March, Benny Goodman, Shari Lewis, 
Jackie Robinson, Gretchen Wyler, 
Maggie McNeUis, George DeWitt, 
Laya Raid, Greta Thyssen, Walter 
Matthau, Wilham Gaxton and Ron 

Kreisler to Europe on 
Co-Production Deals 

B. Bernard Kreisler, president of 
International Film Associates, will 
leave here Aug. 14 for Europe on the 
"United States" to conclude arrange- 
ments for a co-production deal in 
France and Spain. 

The deal involves production for 
both theatres and television of a 
"Highlights" series of the two coim- 
tries. Subjects will be 13 minutes 
each. The first, "Goya's Masterpiece," 
has been completed in Madrid by Al- 
berto Reig, head of No-Do, the gov- 
ernment agency dealing with short 
subjects and special films. Second 
in the series will be "Mon Paris," to 
be made by Robert Orain, who was 
head of Armor Films and of the 
French government agency dealing 
with short subjects. 

Because of his projected travel 
schedule, Kreisler was obliged to de- 
cline an invitation from A. Davydov, 
head of Sovexport Film, to attend the 
Moscow Film Festival. 


( Continued from page 1 
Harry Mandel, Harry Goldberiii 
Ernest Emerling, for ACE; Jose| 
Vogel and John J. O'Connor, for i' 
MPA co-chairmen may call ^ 
others to work with them as co[|i, 
tee members or advisers, as thi 

A fourth committee on indust 
search already is in existence, 
prising Compo and ACE comm 
That group is scheduled to me 
day. Meeting dates for the other 
committees were not announce 
they are expected to be prepaj 
report back to the main MPA 
group at its next meeting Aug 

'Angel' Team to M 
4tli Presentation To 

Twentieth Century-Fox's "Bin 
gel" merchandising team will 
its fourtli presentation this mc 
to more than 75 executives 
senting leading circuits in the 
ropolitan New York area. The m. 
is being convened at 20th 's 
York exchange by branch ma 
Abe Dickstein. 

The merchandising team, whi- 
previously made presentations ( 
national buildup for "The Bliu 
gel" to executives of RKO, A| 
and Loew's, will detail to the 
heads the activities surroundinj 
international launching of the 
Cummings production and of its 
May Britt. 

The team, headed by 20th e: 
tation director Rodney Bush am 
vertising director Abe Goodman 
reveal the special advertising 
20th is buying in Life and Loci 
what the magazines are doing tc 
plement the film company's exte 
promotional output on the film, 

Refurbish Ohio Thet 

CLEVELAND, Aug. 4. - 
Cedar-Lee Theatre, neighbc 
house belonging to the Comm 
circuit, is getting new carpets, di 
seat coverings, and is having the 

Short to Introduce 
New Fox Comedy Team Dividend 40c 

From THE DAILY Bureau 

HOLLYWOOD, Aug. 4.-A seven- 
minute original comedy short, star- 
ring Tommy Noonan and Pete Mar- 
shall, will be filmed and distributed 
to exhibitors to promote the new com- 
edy team, whose first feature, "The 
Last Rookie," is now shooting under 
George O'Hanlon's direction at 20th 
Century-Fox studios. 

The featurette is being supplied 
without cost to bookers to pave the 
way for "Rookie," which goes into re- 
lease in November. 

The board of directors of U 
Artists yesterday declared a re 
quarterly dividend of 40 cents 
common share, payable Sept. [ 
stockholders of record Sept. It 


available for 

^^■i THE 


MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor- Tames D Tver, Ma„,„lr,„ tj- i, a n ^ ^TTTJr 1 

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as a section of Motion Picture Herald; Television Today, published daily as a part of Mot on pfctTre olilv Motin^Pictn^f Af^^^^^ Merchandising, each published 13 times 
class matter Sept. 21, 1938, at the Post Office at New York. N. Y.. under^the^r.^TlJ^i^L^r^^o^^^^ Im™" an^l^l^fofelgn.' S^nglelopts.l 

Lanza Bonanza 


M-G-M presents in radiant 




—jC\ » —tf\ k /-» 1 pv /-\ in Technirama® and Technicolor® 

ZSA ZSA 6AB0R • ^Tndrew sorr 

Music Supervised and Conducted by GEORGE STOLL • Directed byRUDI MATE 
Produced by ALEXANDER GRUTER • A corona film • AN M-G-M RELEASE 

Everything NEW but the 
voice, which is greater than 
ever! NEW gorgeous gal! 
NEW color backgrounds on 
his Continental song -tour. 
NEW story idea, packed 
with dramati